GTMN

Are marketers officially experiencing AI fatigue?In Episode 23 of GTMN, Pranav and Austin break down a massive week in the ad tech and AI space. From Meta launching a first-party Command Line Interface (CLI) for agents to China blocking a $2 billion acquisition, the landscape is shifting daily. Plus, Austin reveals how he hacked a gaming macro pad into a custom Claude Code keyboard.

Is the traditional advertising agency model officially dead?In Episode 22 of GTMN, Pranav and Austin break down a shocking new report revealing that over 90% of agency decision-makers believe the traditional agency model is broken. They also dive into the exploding podcast economy, LinkedIn's newest algorithm update, and the massive shift toward AI-native hardware.

The first quarter of 2026 is officially on the books, and AI isn't just a tool anymore—it's the foundation of how we reach customers.Welcome to a special recap edition of GTMN! We've curated the most essential segments from all of our recent chats to give you a high-level view of the massive shifts that took place in Q1. From the AI platform wars to the future of commerce, this is the ultimate catch-up on the strategic pivots every leader needs to understand right now.

Is human attention disappearing entirely, or are we just adapting to the AI era?In Episode 21 of GTMN, Pranav and Austin dive deep into the rapidly shrinking human attention span and the "Ozempification" of hard work. They also break down Anthropic's massive launch of Claude Design, Salesforce's pivot to "Headless 360," and why Meta's highly-anticipated "One-Click CAPI" is just smoke and mirrors.

In Episode 20 of GTMN, Pranav and Austin break down the wild $1 billion acquisition of the gummy brand Grüns. They also dive into Keyplay's acquisition by Inflection, the rise of "throwaway" AI skills, and how to build a personal AI knowledge base.Key Topics Covered:The $1B Gummy Exit: A brand called Grüns, was acquired by Unilever for $1 billion after just three years in existence. The company, which sells green nutritional gummies, started in a Stanford dorm room. They reached $20 million in revenue with only two employees.Keyplay Joins Inflection: Keyplay, a tool designed to help B2B sales and marketing teams build target account lists, was acquired by Inflection. The founder acknowledged that the tool was more of a feature than a standalone platform.Salesforce Integrates Slack: Salesforce has launched Slack as the front end for its entire CRM. This allows users to operate their CRM directly from within Slack.HubSpot's Outcome-Based Pricing: HubSpot launched a new billing model for its Breeze AI agents. Customers are only charged when the agent successfully completes a task, such as qualifying a lead or resolving a ticket.OpenAI's Advertising Projections: According to a report by The Information, OpenAI's pitch deck projects $100 billion in advertising revenue by 2029. The company is also launching a self-service ad platform for ChatGPT.Gemini Surpasses Perplexity: Gemini has overtaken Perplexity to become the number two referral source to websites.Google's AI Max: Google's AI Max uses LLMs to autonomously generate and customize text ad copy. Accounts transitioning to AI Max are seeing a 14% average conversion lift.Amazon & Samsung's Shoppable Ads: Amazon and Samsung have introduced a remote-purchasable TV ad. This allows viewers to add items to their Amazon cart with a single click while watching Prime Video or Netflix on a Samsung TV.

Is the infinite scroll finally facing legal consequences?In Episode 19 of GTMN, Pranav and Austin return to discuss the massive implications of a landmark $6 million jury award against Meta and Google for platform addiction. They also break down Meta CMO Alex Schultz's top 7 rules for ads, how to turn your local Mac into a remote Claude Code server, and why the concept of "Stat Sig" is essentially made up.

Is AI actually driving growth, or just making marketers faster at the wrong things?In this episode, Pranav and Austin dive into a deep debate about the future of marketing careers in the age of AI. They also unpack Austin's genius workflow for running Claude Code remotely, the legal battle between Amazon and Perplexity, and WPP's radical shift away from billable hours.

In this episode of GTMN, Pranav and Austin break down the rising costs of consumer goods (including a $38 Chipotle burrito) and what it means for media buyers who need to strictly enforce offer testing. They also dive into Amazon dethroning Walmart as the world's revenue leader, Meta banning accounts for using unauthorized AI tools, and OpenAI scaling back its native shopping plans to partner with The Trade Desk.

Is AI finally taking over media buying?In Episode 16, Pranav and Austin discuss Meta’s massive $2B acquisition of Manus AI and Mark Zuckerberg's goal to automate all media buying by 2026. They also dive into the reality of ChatGPT Ads launching with a $250k minimum spend, the return of e-commerce tariffs crushing Pinterest's stock, and Meta's dystopian new patent for "social media immortality.

In Episode 15, Pranav and Austin break down the viral "Something Big Is Happening" post by Matt Schumer and debate whether AI tools like Cloud Code are fundamentally changing software engineering forever. They also dive into the Super Bowl's record-breaking stats, the mysterious "leaked" OpenAI hardware commercial, and why ad prices hit $10 million for 30 seconds.

In Episode 14, Pranav and Austin discuss the massive market panic as SaaS stocks sell off, with investors fearing that AI agents will replace traditional software tools. They also break down Google’s staggering $400B earnings, Meta’s aggressive pivot to Reels (now 50% of ad reach), and Accenture’s new $1B AI revenue stream.Key Topics Covered:The Creator Economy: Why distribution is the only competitive advantage left in an AI world.The "OpenClaw" Saga: The rise (and rename) of ClaudeBot, and how Peter Steinberger is using it to centralize context.Google Earnings: Revenue hits $400B, but CPMs and CPCs continue to rise year-over-year.Meta’s Annual Report: Reels now account for 50% of all ad reach—if you aren't doing video, you're invisible.Accenture’s AI Boom: Why consulting firms are "Palantirizing" as enterprise demand for AI solutions hits $1B in a single quarter.The SaaS Sell-Off: Is the fear real? Pranav and Austin debate if AI will actually kill tools like cookie banners and CRMs.YouTube on TV: 50% of YouTube viewership is now on TV screens, merging the gap between digital and CTV.

In Episode 13, Pranav and Austin break down the massive news that OpenAI is launching ads with a $60 CPM—nearly 3x what Meta charges. They also discuss Google's pivot to include links and citations in AI responses, the blurring line between AI and reality (featuring a Breaking Bad ad test), and whether Ramp's Super Bowl commercial is actually worth the $7M price tag.

In Episode 12, Austin and Pranav dive deep into the "Attribution Odyssey," exploring why 80% of founders have the wrong expectations about what their data can actually tell them. They discuss why deterministic attribution is often misunderstood , the reality of "broken" tracking in a privacy-first world , and the new era of advertising on Google's AI surfaces.

Welcome back to GTMN for the first episode of 2026! 🚀In this episode, Pranav and Austin kick off the year by breaking down the buzz around "Agentic Commerce" coming out of CES and the IAB's new roadmap. We discuss whether AI agents will actually do our shopping (or just help us choose), and the rising trend of companies using ChatGPT to write—and answer—RFPs.We also cover massive industry news: AppsFlyer crossing $500M in ARR, PayPal transforming into a closed-loop media network, and Reddit launching AI-driven "Max" campaigns.Plus, we grade our 2026 predictions: Will AEO replace SEO? How much of the creative workflow will actually be AI-driven this year?

We made it to Episode 10! In this season finale, Pranav and Austin welcome their first-ever guest, Brendan Short from The Signal. It was a massive week for M&A and industry drama. TikTok is officially selling its US entity, Salesforce acquires Qualified, Cvent buys Goldcast for $300M, and ZoomInfo is suing Apollo in a lawsuit that has the whole B2B world talking. Plus, we break down the top insights from Brendan’s AI GTM Summit, why "GTM Engineers" are the future of the industry, and why Austin thinks Adobe’s new ChatGPT app completely missed the mark.Check out https://www.thesignal.club/p/best-of-the-signal for details from the AI GTM Summit!

Disney invests $1B in OpenAI, Netflix makes a massive $72B bid for Warner Bros, and Australia becomes the first country to ban social media for anyone under 16.In GTMN Episode 9, Pranav and Austin break down the media consolidation wars, the flood of low-quality "slop" AI content on YouTube, and the disastrous McDonald's AI commercial that was pulled off the air. Plus, we discuss Forrester's alarming prediction that 15% of agency jobs will disappear by 2026.

In the eighth episode of GTMN, hosts Pranav and Austin kick off with Austin's recap of his "Taco Bell Ultra"—a 30-mile run fueled by cinnamon twists. They dig into the data behind Black Friday, exposing how inflation and upper-income households masked flat sales volume.The conversation turns to the future of Go-To-Market, discussing the IPG/Omnicom merger rumors and the shedding of 4,000 agency jobs. They analyze Ramp's decision to shut down their automated outbound team and debate the absurdity of "Flying Billboards" suspended by helicopters. Finally, they address the AI wars: Sam Altman's reported "Code Red" at OpenAI and why Pranav is moving his workflows (and potentially his company) to Google Gemini

In the seventh episode of GTMN, hosts Pranav and Austin celebrate Thanksgiving in costume while breaking down the week's biggest AI shifts. They debate the underwhelming launch of ChatGPT's shopping research feature and discuss the "Valley of Death" in Meta advertising—where your success simply paves the way for competitors to steal your customers.The conversation pivots to Google's massive Gemini 3 update, where Pranav shares how he built a fully functional app in one hour, and Austin breaks down Google's vertical advantage with TPUs and Workspace integration. They also analyze a viral chart proving Black Friday sales might actually be net negative for brands, reveal the massive gap between marketer and consumer perceptions of AI, and end with a live roast of GoDaddy's new "Airo" agent.

In the sixth episode of GTMN, hosts Pranav and Austin  react to the massive news that Adobe has acquired Semrush for $1.9B to bolster its marketing analytics suite. They debate whether this is a "good acquisition" or if legacy players like Adobe can even compete with new AI tools.The conversation covers "On" Running's bold decision to skip Black Friday sales, opting for brand integrity over discounts. They also dive into Alembic's $145M Series B led by Accenture to bring "Causal AI" to the enterprise, and debate if "services are sexy again" in the age of AI. Finally, Austin shares his plans to run a "Taco Bell 50K Ultra" marathon, and they discuss Ed Gento's $40M raise to fix influencer marketing with AI.

In the fifth episode of GTMN, hosts Pranav Piyush and Austin Hay explore "Super Me," a new company from marketing legend Casey Winters that creates an AI clone of an expert's brain. They then dive deep into Brian Balfour's "king of loops" strategy with Reforge Build, a new platform for prototyping directly from Figma and PRDs. The conversation shifts to the "great unbundling" of martech and the rise of the "composable stack," analyzing how Hightouch Agents is creating a "martech super brain" that can both query and create campaigns. Finally, they cover the explosion of "Ad Agents" from Google and Amazon, and Reddit's "genius" new interactive mini-game ad format.

In the fourth episode of GTMN, hosts Pranav Piyush and Austin Hay dive into a breaking Reuters report alleging that 10% of Meta's 2024 revenue, or $16B, came from ads promoting scams. They also analyze the massive Q3 ad revenue growth from platforms like Reddit, Amazon, and Applovin, and discuss why Applovin's gaming ad network is a sleeping giant.The conversation then shifts to a surprising report from Kevin Indig showing a decline in LLM referral traffic to B2B sites. Austin explains why the new marketing playbook is to get cited in original content on platforms like Reddit and YouTube, where LLMs actually train.

In the third episode of GTMN, hosts Pranav Piyush and Austin Hay analyze a shocking McKinsey report that found zero marketing leaders can measure martech ROI, despite a $160B global spend. They also break down GM's decision to cut $1B and bring brand strategy in-house, shifting agencies to focus only on creativity. The conversation covers Ramp's viral live stream with Brian Baumgartner, YouTube's dominance as the #1 "Total TV" platform, and why "AI Agents" in sales tech might just be a marketing buzzword

In the second episode of GTMN, hosts Pranav Piyush and Austin Hay dive into the explosive growth of OpenAI's Sora and the subsequent IP backlash from major players like Disney. They analyze a groundbreaking report revealing how Google appears to be filtering AI-generated content from search results. The conversation also covers Netflix's new strategic playbook, including a partnership with Spotify and a push into multiplayer gaming. The episode explores the real-world impact of AI on marketing, from hilarious ad fails to shifting career trends and the rise of independent strategists.

In the inaugural episode of GTMN, hosts Pranav Piyush and Austin Hay discuss the latest innovations in go-to-market technology, focusing on OpenAI's recent developments, including the introduction of an app directory and SDK. They explore the implications of these changes for both consumer and enterprise applications, the evolving landscape of marketing strategies, and the challenges posed by declining social media usage. The conversation also touches on the rise of ad networks among major companies and the future of Meta's AI strategy, concluding with thoughts on the potential for a new wave of digital marketing.00:00 - Introduction to GTMN00:46 - Open AI - ChatKit, AgentKit, Sora15:21 - Amex and PayPal Launching Ads18:22 - Social Media Declining25:58 - New LinkedIn Feature - Saves!29:57 - TikTok is Back!