PODCAST
Harnessing the Power of Innovation on Offer in Living Labs for your Company
Today’s firms have to have their eyes and ears pointed in all directions to develop and spot the next wave of technological changes to plug into what’s happening out there on the street. In this new Cambridge Service Alliance podcast Katharina Greve talks of her new joint research on Living Labs. The paper: ‘Facilitating co-creation in living labs: The Josephs study', is co-authored with Julia Jonas, Andy Neely and Kathrin Möslein.She looks at:• The definition of Living Labs• What we know about Living Labs already• How the study with Josephs was structured and carried out• Who participated in the study and why• When the five critical success factors to facilitate co-creation should be used• Why the key findings of the study are important for other firms• Where further research is needed
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ABOUT THIS SHOW
Today’s firms have to have their eyes and ears pointed in all directions to develop and spot the next wave of technological changes to plug into what’s happening out there on the street. In this new Cambridge Service Alliance podcast Katharina Greve talks of her new joint research on Living Labs. The paper: ‘Facilitating co-creation in living labs: The Josephs study', is co-authored with Julia Jonas, Andy Neely and Kathrin Möslein.She looks at:• The definition of Living Labs• What we know about Living Labs already• How the study with Josephs was structured and carried out• Who participated in the study and why• When the five critical success factors to facilitate co-creation should be used• Why the key findings of the study are important for other firms• Where further research is needed
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