HeyOrca Podcast

Is it possible to make content about heavier, serious topics actually engaging? It's a question a LOT of social media managers ask and in this episode, Holly Vaughn, social media manager at Civilian, will join us to chat about how her agency uses HeyOrca to power campaigns about mental health, environmental sustainability, and more. Holly will answer questions like how can you make engaging content about heavier, sensitive topics? How can you speak to young, niche, and underrepresented audiences? How can you bring your clients along and prove the value of organic social? And what are the must-have HeyOrca tools for building communities?Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

One-off influencer posts generate attention. Ongoing creator partnerships generate trust. In this episode Jelena Burcer (PLG Product Specialist at Semrush) will break down how strategists can shift from transactional campaigns to structured, repeatable creator systems that build brand equity over time. You’ll learn about why micro-communities often outperform massive audiences, how to assess creator positioning before you promote anything, how to turn isolated posts into ongoing content series, and how to present creator impact internally as strategic growth.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Join us for a practical, strategy-first session on how to get creative with social media in B2B marketing — without sacrificing credibility or results. During this episode, you’ll discover how to create B2B content that goes beyond product promos — from showcasing company culture to leveraging evergreen short-form, specific ways to elevate “talking-head” videos — including scene changes, visual pattern interrupts, stronger verbal hooks, strategic props, framing techniques, and storytelling structures that hold attention, and a practical framework for getting buy-in from POCs and leadership — so your creative ideas actually get approved (and implemented)If you’re a social media manager looking to push past safe, static, corporate content and create work that actually engages and converts — this episode is for you.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Your social following isn’t automatically your community. Unowned spaces like social media can drive visibility and foster meaningful connection, while owned spaces can create depth and belonging. What matters most isn’t just where your community lives, but how it’s thoughtfully designed and led. So how do you choose what makes sense for you . . . and how can those spaces support one another?In this episode, we’re going beyond the feed to explore how owned and unowned community spaces work, and how to nurture connections across both. You’ll learn the difference between owned and unowned communities, how to plan your community ecosystem, how to nurture peer-to-peer connection, and how to identify and support community championsMusic: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Want to make sure you're getting the most out of your social tool? Thinking about trying HeyOrca, but not sure if it's right for your team? Let's go behind the scenes with Kerrie Bernard, Senior Director of Digital Strategy at Talk Shop. In this episode, Kerrie's going to reveal why she and her team chose HeyOrca -- and why it's their fave social media management tool. She will touch on topics such as how to manage user-generated content and inspo posts in HeyOrca, the easy way to actually get client approval and how to handle edits, and essential reporting tools (including ones for crisis comms situations!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Community-Led Marketing isn’t about launching a big “community initiative.” It’s about making small, intentional changes to how you plan content and campaigns – so your audience starts participating, not just consuming. Join us and CEO Joe as he shows how marketers can activate it across social and the channels you already manage. In this conversation, you’ll learn how to turn everyday content into participation opportunities, move followers toward advocacy – step by step, connect social with other channels for a more holistic approach, and what to track beyond reach so your work shows real impact.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Social media managers are expected to do it all -- plan, create, schedule, engage, analyze, and repeat -- often across multiple clients and platforms. It’s no surprise burnout has become the norm in the industry. In this episode, Courtney Miller, Social Media Strategist and founder of Miller Digital, shares how to build sustainable content systems that support both your business and your well-being, without working around the clock or relying on hustle culture. Designed for solo freelancers, agency owners, and in house social media managers, this webinar will break down how to create repeatable, flexible content systems that scale with your workload and energy. You’ll learn how to build content systems that work whether you’re a solo freelancer or running an agency; plan and execute content efficiently without sacrificing creativity or quality; create workflows that support consistency without constant posting; reduce decision fatigue and overwhelm with clear content structures; and apply sustainable systems across multiple clients, brands, or internal teams. Whether you’re managing one account or many, this session will help you move from reactive content creation to intentional systems, so social media supports your work instead of running your life.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Posting more doesn’t automatically equal strategy . . . and in 2026, showing up online with purpose is more important than ever. Join Iliyana and Natalie from HeyOrca to learn how to build a content strategy that’s clear, practical, and centred around your community. During this episode, you’ll discover how to understand your community and create content they actually care about, practical tips for choosing platforms, creating a content mix, and measuring success, and ways to turn everyday content into meaningful business outcomes.This episode is perfect for social media managers, marketers, and teams who want a clear, actionable framework to guide their content strategy in 2026.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Live event social media works best when it captures the energy in the room, highlights the community, and brings the experience to life online. Join Shaniece from SocialNext as she shares how she approaches live event social media across three stages: pre-event, during the event, and post-event. She’ll touch on how community, partners, and media can play a role, and how to balance being present at an event while still showing up online. This episode is perfect for social media managers who want a more thoughtful, less chaotic way to handle live event content.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Cult following? Check. Spongebob memes? Check. Gas station humor? Double check. Who says convenience stores can’t be cool? Kwik Trip proves that even gas stations can go viral and set the standard for social media success. Join Social Media Coordinator Samantha Benish for a behind-the-scenes look at the quirky, crave-worthy strategy that keeps fans engaged — and leave with fresh ideas to make your own brand shine online.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorcaLinkedIn: / heyorcaInstagram: / heyorca

Posting every day might feel productive . . . but it’s not the same as having a strategy. Many social teams feel constant pressure to “keep the feed alive,” follow the content calendar, and keep up with the algorithm -- only to wonder why their work isn’t driving impact. We’re excited to be joined by Tara Salloum, founder of Counter Culture World, who will help unpack why so many brands confuse activity with strategy, and how to break out of that cycle. In this episode, Tara will cover: why consistency alone doesn’t equal strategy, the difference between creating content and building positioning, how brands accidentally train audiences to scroll past them and what a real social strategy actually looks like (beyond “what do we post this week?”Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

We’ve put together all of the social media updates from December so you don’t have to go looking for them! Join us on this episode as we break down the most important updates, trends, and industry shifts from December.During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

We can’t believe we’re saying this but, it’s the last HeyOrca episode of 2025! Join us as we highlight the biggest social media and HeyOrca updates from 2025, 2026 predictions, and our first-ever HeyOrca Oscar Awards! These awards will recognize our most engaged community members, collaborators, and social media community faves.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Have you tried any of TikTok's AI creation tools yet? To chat about them and all the other social media updates from the past month, check out this podcast episode. In this conversation, we will discover the biggest social media updates from Instagram, X, Facebook, TikTok; learn about trending audio from Reels and TikTok and examples of how you can use them; and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

If you manage social for a nonprofit, you'll want to tune in to this podcast episode! Sarah LaFemina, Digital Marketing Account Executive at Achieve, is going to teach us about how to create a content calendar for your nonprofit organization, practical tips for generating consistent engagement from your community, and her fave free tools and resources to make your social media planning easier.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Calling all social media agencies, non-profits, and small businesses with BIG stories to tell! In this episode, Holly Vaughn, Social Media Manager at Civilian Agency joins us to talk about how Civilian Agency, a Certified B Corporation, builds purpose-driven campaigns, how they use the HeyOrca tools (and tricks!) to create and collaborate, and her best tips for building engaged social media communities.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Manage multiple social media clients? Oyster Creative Co. manages 10+ clients – and makes it look EASY! Join us on November 13 to discover their best tips and tricks for using HeyOrca. In this episode, Kylie and Georgia will teach us how to get content buy-in from the whole team (and clients!), speed up approvals without compromising compliance, and create content while on the go, and MORE!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Have you ever felt like you really want to work on your personal brand, but you’re afraid of looking cringey? Don’t worry, we’re here to help you conquer cringe mountain with the HeyOrca Community Personal Branding Challenge. This challenge is a free, two-week LinkedIn challenge designed to help social media managers, marketers, and creators grow their personal brands, expand their networks, and showcase their expertise to the industry.In this episode, we’re joined by Madison Schidlowski, Founder of Madly Social, who will be teaching us all about how to get over cringe mountain, prompts to use to make personal branding less intimidating and her favourite tips for posting consistently.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. In this episode, you will discover the biggest social media updates from Instagram, X, Facebook, TikTok; trending audio from Reels and TikTok and examples of how you can use them and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Trends move fast – and while they can help your brand feel relevant and human, not every one is worth jumping on. In this episode, HeyOrca's own social media team, Natalie and Jessica, will walk you through how to approach trends strategically (without chasing every viral sound). We’ll be covering topics such as why trends matter, how to know if a trend makes sense for your brand, how to talk to leadership about trends, and where to find trustworthy sources to stay ahead of what’s next. You’ll walk away with a clear framework for evaluating trends, communicating their value to your team, and confidently choosing when to participate (and when to scroll right past).Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Every marketer thinks they know their customer. But unless you’ve got a strategy to actually talk to them regularly—and document what you’re learning—your understanding gets stale fast. So, we're bringing in Quinn Palmer, Senior Manager of Growth Marketing at Growclass, to teach us more about customer psychology! Your job is to stay close to your customers and if you're in a bigger org, that means getting close to the people who talk to customers every day: support, sales, success. This episode is all about: practicing how we stay close to our customers—strategically, consistently, and without falling for polite lies.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

We’ve put together all of the social media updates from September so you don’t have to go looking for them! Join us as we break down the most important updates, trends, and industry shifts from September. In this episode, you will discover the biggest social media updates from Instagram, X, Facebook, TikTok; trending audio from Reels and TikTok and examples of how you can use them and industry news you may have missed and what the top headlines mean for SMMs!Don't miss out on this opportunity to connect with other professionals in the field and learn about the latest changes in the industry. This is one of our favourite webinars to host!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

In this episode, we are joined by Jenny Li Fowler, the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and award-winning author of “Organic Social Media, How to Build Flourishing Online Communities”. She also hosts the podcast, “Confessions of a Higher Ed Social Media Manager”. Jenny will be teaching us about her 6M framework that you can use to build a social media strategy that can withstand any algorithm change or shift in the industry. This framework highlights goals, storytelling, processes, platforms, tracking, and more. By applying the 6Ms, you’ll equip leadership teams with actionable insights to make smarter, data-driven decisions and earn leadership trust and buy-in. Don’t miss this!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Proving the value of social media doesn’t have to feel like a never-ending battle. In this episode, our hosts will show you how to turn your social data into a story stakeholders can’t ignore! We're diving into why you should tie your social media goals to the overall business goals of your brand, how to use storytelling to translate data into value and how to incorporate competitive and industry benchmarks. Proving value to stakeholders is a topic that's often discussed in our community and we can't wait to explore this topic with you!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Have you reposted anything on Instagram yet? Tune in on this episode to learn about it and chat about all the other social media updates you may have missed. You’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Cyber threats might sound like something out of a spy movie, but for social media managers, they’re all too real. In this episode, we're joined by Claire Boucher, Social Media & Design Specialist at Nightwing, who will be teaching us how to be more cyber secure in the world of social media. Claire will be going over the current threat landscape facing social teams and individuals as well as actionable tips to follow so that you can be proactive and protect your social media accounts.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Join HeyOrca and CrowdRiff’s Senior Social Media Manager Sennah Yee for a deep dive into the exciting world of creator partnerships! Building brand trust and meaningful connections now demands more than traditional ads. It's about genuine engagement, and that's where local content creators become a must for your marketing strategy. In this podcast, you’ll discover the power of user-generated content (UGC) in authentic storytelling, and unlock the best practices for collaborating with creators who truly resonate with your audience — and reach new ones!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

For the first time ever, the entire HeyOrca marketing team is together! In this episode, they will be chatting about how we use AI in our day-to-day to make content creation quicker and more efficient. We're taking it back to elementary school for a show and tell style webinar where we will each show you our favourite AI tools we use. You don’t want to miss this episode!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Unlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In thisepisode, we will be going over why you should prioritize your personal brand, building a brand that feels authentic to yourself, and how to set personal branding boundaries (what to share and what not to share). Additionally, cheat codes that you're absolutely going to want to save!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Unlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In this episode, we will be going over why you should prioritize your personal brand, building a brand that feels authentic to yourself, and how to set personal branding boundaries (what to share and what not to share). Additionally, cheat codes that you're absolutely going to want to save!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorcaLinkedIn: / heyorcaInstagram: / heyorca

In this episode, we sit with Beth Brown, Marketing Executive at Creative Pod, to chat about all things Instagram. Learn how to position Instagram as a powerful tool within your wider social media strategy. This session covers setting clear objectives, whether it's awareness, engagement, or conversions, alongside practical guidance on optimising your business profile and building a consistent brand aesthetic and voice that resonates with your audience.Useful resources:Beth's LinkedIn: https://www.linkedin.com/in/elizabethlaurabrown/Creative Pod website: https://www.creativepod.uk.com/Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

In this episode, we sit with Rachel Amick, Content Marketing Manager at SDI Innovations to teach us how to create a social strategy while having a lean team. Rachel will demonstrate how she manages content and social media for multiple brands using a lean team model comprising interns and full-time staff, organized with standardized templates, clear briefs, and project management workflows. She’ll explain how her team delivers over 450 social posts, a dozen emails, blogs, videos, and podcasts each month without a rigid calendar, and still pivots on short notice when unexpected opportunities arise.Useful resources:Rachel's LinkedIn: https://www.linkedin.com/in/rachel-amick/Rachel's website: https://www.racheljeanmedia.com/free-resources.htmlMusic: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

We love when Creative Pod joins us! Mia Richards, Marketing Executive at Creative Pod, will be chatting about creating consistent, relatable content on TikTok. This episode will explore how to use content pillars to bring structure, clarity, and creativity to your TikTok strategy. Whether you're just getting started or trying to post more consistently, Mia will guide you through simple ways to plan your content, stay on-brand, and engage your audience, without feeling stuck for ideas. You’ll leave with a practical framework you can start using straight away.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

You don’t need a big budget or event planning experience to bring people together – sometimes all it takes is an idea, a little scrappiness, and the will to make it happen. In this podcast, HeyOrca’s own Natalie Czerwinski will walk you through how she turned an idea she saw on TikTok into a full-blown neighbourhood Cat Tour that attracted over 100 attendees, 21 cats, and raised money for a local rescue. We will cover topics such as how to get started (even if you’ve never run an event before), building local buzz using social media, getting community support and asking for help, and what to expect when things go wrong – and how to roll with it. Whether you're planning a meetup, pop-up, or brand activation, this session will give you the inspiration and practical tips to turn your ideas into something real.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Get the first look at HeyOrca's Community Benchmark Report, based on insights from 267 social media managers who are shaping the future of community building. In this episode, we’ll dive into: how social media managers are feeling today (mental health trends, salary insights, and career outlooks), community as a growth strategy and the future of AI - how social media managers are feeling about AI and how they use it most. Whether you've already grown an engaged community or are starting yours from scratch, this episode will give you real-world data and actionable takeaways to stay ahead in 2025 and beyond.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Social media marketers and community managers are constantly balancing the need to create engaging, high-quality content while also keeping up with the latest trends and tools. When working with nonprofits and mission-driven organizations, this challenge is even greater—how do you tell compelling stories that drive action and make an impact, without burning out?In this session, Marketing Advisor & Brand Strategist Daniel Francavilla will break down how you can leverage the power of storytelling to amplify your cause, organization, or social purpose business. You’ll learn how to craft a strong, values-driven narrative that connects with your audience, moves stakeholders to action, and reinforces your mission. We’ll also explore how AI and automation tools can help you streamline your content creation process—so you can scale your storytelling without sacrificing authenticity. While you can’t outsource your thinking, you can use AI to brainstorm ideas, repurpose long-form content into engaging social media posts, and optimize your distribution strategy.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Creating consistent social media content can feel like a never-ending brainstorm, but it doesn’t have to drain your energy! We're bringing in HeyOrca Stan Danielle Dugan to show us how to stay consistent with our social media community. We'll dive into fun, practical ways to generate fresh ideas, simplify your creative process, and build a system that works for you. By the end, you’ll feel recharged and ready to tackle your content calendar with confidence and ease.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Our 2025 community theme is balancing our communities on and off social media. When you think of your brand’s community, you may think that only includes your social media accounts. We’re here to show you that you can build community way beyond social media and tap into newsletters, in-person events, and more. In this episode, Jesse and Alyssa go over why you should build your brand’s community in open and closed spaces, examples of closed and open communities that we’re loving, and why you should adopt an experimentation mindset. Check this episode out!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

If you’re like us, you love going on Reddit in your spare time but haven’t explored it for your brand yet. In this episode, we’re joined by Juliana Rodriguez, Client Partner at Reddit, who will be giving us the inside scoop on how businesses can utilize Reddit to build community. In addition, she will touch on what Reddit metrics your business should measure and all the fun facts and stats you may not know about Reddit.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Is your brand voice strong and recognizable, or does it feel a little all over the place? In this episode, we’re diving into the art of crafting a distinct and consistent brand voice that resonates with your audience. Our resident writer, Lysle, breaks down simple steps to define and refine your brand voice, tactical exercises your team can use right away, and how to maintain consistency—no matter who’s writing. Whether you're starting from scratch or fine-tuning your messaging, this episode will help you make sure your brand stands out with clarity and confidence. Tune in now!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Unlock the power of thought leadership and take your personal brand to the next level! We couldn't talk about thought leadership without the amazingly talented and well-known thought leader Christina Garnett, Chief Community Officer here at HeyOrca. In this episode, we will be diving into topics such as: how you can create your own brand market fit, how to grow without burning out (balance is key!) and how to position yourself for the opportunities you want most If you’ve been wanting to expand on your personal brand, this episode is for you.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

We love ending the year by gathering with our community to chat about what the next year holds. This year, we have two very special guests joining us! Lia Haberman, Corporate Marketing Consultant and writer of the popular newsletter ICYMI, and Joe Teo, CEO of HeyOrca, joined us to share their thoughts on what’s coming up for the industry in 2025! In this final episode of 2024, we touch on the biggest social media updates we saw in 2024 and our social media community predictions for 2025.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

There's no secret trick for writing social content, BUT there are formulas! Join us to dive into the copywriting formulas every social media manager needs to know. In this episode, we're going to break down: the easy copywriting formulas that will add oomph to your content, real-world examples that will make you go, "Ohhh, now I get it!" and copywriting cheat sheets that you'll really want to screenshot. Don’t miss out!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Have you ever been in a social media crisis? Here's how to handle a social media crisis, whether you’ve been there before, want to learn new tips, or you’re getting prepared just in case it happens to you. In this episode, we sit down with Sadie Wigg, Marketing Manager at Creative Pod and touch on important topics such as: the early signs of a social media crisis and how to catch it early, all things damage control, the “after crisis” plan that your team can follow and best practices on how to avoid another crisis.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Community-building is the main character this year. And Instagram is its best friend! Instagram provides a plethora of opportunities to build a strong community and we want to help you leverage them all. In this episode, you will learn about content strategies that will help you engage your audience, tips and tricks for successful community moderation, and what analytics to look at to track your community growth.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

TikTok is such an incredible platform to build community on and we want to help you utilize it. To do so, we brought in TikTok pro Lorrie Rose, freelance Marketing Executive, to guide us on how to grow a strong and trusting community through engagement and moderation. Through this conversation, you will learn all there is to know about TikTok and more when building community and engaging with your audience. Don't miss out!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Are you tired of constantly chasing after algorithm changes? In this episode, ourr hosts Joe Teo and Christina Garnett share their insights on shifting the focus from algorithms to a more sustainable and fulfilling approach — a community-led content strategy. Some big takeaways will include how to determine content pillars, how to segment your content, and community-centric planning. This one is perfect for marketers, social media managers, and content creators looking to foster a deeper connection with their audience and move beyond the unpredictable nature of online algorithms.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca