High Profit Event Show

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with entrepreneur and publishing expert Christie Ruffino for an insightful conversation about the realities of hosting live and virtual events. Christie recently completed her first three-day virtual event and brings a refreshingly honest perspective to what worked, what surprised her, and what she learned along the way. Rudy, known for helping event leaders maximize conversions and profitability from their events, guides the discussion through key lessons that every event host can benefit from. Christie Ruffino is an accomplished entrepreneur, publisher, and business strategist who helps coaches, experts, and entrepreneurs transform their expertise into scalable businesses. Through her publishing company and programs, she helps leaders turn their message into bestselling books that become powerful lead generation tools for high-ticket programs and mentorship. She is also the host of the podcast Mastery Unleashed: Stories and Strategies to Fuel Success, where she shares insights from successful entrepreneurs and thought leaders. With more than a decade of experience in publishing and business development, Christie has guided many entrepreneurs in leveraging their knowledge, frameworks, and personal stories to grow impactful and profitable businesses. A major topic explored in this episode is the difference between registrations and real attendance. Christie shares her experience promoting her first three-day virtual event, which attracted more than 700 registrations. While the registration numbers were exciting, the first day of the event saw just over 100 people actually attend. This opened the door to an honest conversation about the gap that often exists between registrations and engagement. Rudy and Christie discuss how this is a common challenge for event leaders and why understanding show-up rates and attendee behavior is critical for improving future events. Another important theme from the episode is the realization that the quality of attendees matters far more than the quantity. Christie explains that while her event generated a large number of registrations through free tickets and multiple marketing funnels, many attendees were still in the early stages of building their businesses. As a result, some participants were not yet ready for the higher-level offer being presented. This experience helped her recognize the importance of getting clearer on the ideal client and designing marketing strategies that attract the right audience rather than simply focusing on growing registration numbers.The conversation also explores how events can serve as powerful gateways to high-ticket business models. Christie shares how she helps entrepreneurs use books not primarily as products for sale, but as strategic tools that lead readers into mentorship, coaching, and higher-level programs. In her model, the book becomes the entry point that introduces potential clients to a broader ecosystem of transformation, community, and implementation. Rudy highlights how this approach aligns with what many successful event leaders are doing today—using events as experiential environments that introduce attendees to scalable programs rather than relying solely on one-on-one services.Throughout the episode, Christie offers candid reflections about the lessons she learned from hosting her first three-day event and encourages other entrepreneurs not to wait until everything feels perfect before taking action. Her story provides valuable insights for event leaders who are looking to improve attendance, refine their audience targeting, and design events that support sustainable business growth.Want to connect with Christie?Seven Figure Shift Coach GPT: https://sevenfigureshift.com/seven-figure-shift-coachNew Book - Genius Unleashed: https://a.co/d/03IB91YNMastery Unleashed Podcast: https://masteryunleashedpodcast.com/Website: https://christieruffino.com/LinkedIn: https://www.linkedin.com/in/christieruffinoFacebook: https://www.facebook.com/christieleeruffino

In this powerful episode of the High Profit Event Show, host Rudy Rodriguez sits down with bestselling author and keynote speaker Hal Elrod for a deeply practical conversation about personal discipline, experiential event design, and monetizing live events with integrity.Hal, best known as the creator of The Miracle Morning, has sold more than three million copies of his books worldwide and has built a global community around his life-changing SAVERS framework. A former Cutco sales rep turned professional speaker, Hal’s journey includes surviving a near-fatal car accident at age twenty, being pronounced dead for six minutes, breaking eleven bones, being told he would never walk again, and later overcoming a rare and aggressive form of cancer after being given only a 20 to 30 percent chance of survival. Through it all, he has used and refined the principles he teaches, applying them not just to business growth but to literally saving his own life.First we discuss how disciplined personal leadership drives event performance. Hal breaks down the SAVERS framework—Silence, Affirmations, Visualization, Exercise, Reading, and Scribing—and explains how event leaders can aim this daily practice toward a singular objective, such as filling their live event to capacity Rather than using vague or unrealistic affirmations, he teaches a three-step structure: affirm what you are committed to, affirm why it matters, and affirm the specific actions you will take and when you will take them. For event hosts navigating the stressful ramp-up period before an event, this approach shifts focus away from anxiety about ticket sales and toward intentional, controllable actions. The SAVERS routine becomes not just a morning habit, but a strategic execution tool that aligns mindset, energy, and daily effort with measurable event results.Next, we explore the evolution of live events from information-heavy conferences to immersive, transformational experiences. Hal introduces the concept of Event 1.0, Event 2.0, and Event 3.0, explaining that most events stop at simply putting speakers on stage and delivering content He emphasizes that true transformation happens when attendees are given time to reflect, journal, share insights in small groups, and engage in experiential elements like music, movement, and emotional connection. Drawing from his own events and the Exchange Approach methodology developed alongside his business partner, Hal highlights the power of structured peer interaction and collective intelligence. For event leaders, the message is clear: information alone is no longer enough. Engagement, integration, and shared experience are what deepen impact, increase loyalty, and elevate the overall value of the room.We also address monetizing events by seamlessly enrolling attendees into mastermind or higher-level programs. Hal demystifies the process by sharing how his first mastermind was modeled from programs he had participated in and was built quickly without overcomplication Instead of delivering a hard pitch from stage, he recommends “seeding” the value of community throughout the event by reinforcing the importance of proximity, peer influence, and accountability. By allowing interested attendees to opt in for deeper conversations and by leveraging testimonials from current members, the invitation feels natural and integrity-driven rather than sales-focused. For event leaders seeking to increase backend revenue, this approach demonstrates that enrollment works best when it is positioned as a continuation of the transformation already taking place in the room.Throughout the episode, Rudy and Hal weave together personal resilience, event strategy, and high-level leadership, offering practical insight for event hosts who want to fill their rooms, create unforgettable experiences, and build sustainable communities beyond the stage. This conversation serves as both a tactical blueprint and a mindset reset, reminding event leaders that the most profitable events are built from the inside out.Want to connect with Hal?Miracle Morning Hub: https://miraclemorning.com/Speaker Website: https://halelrod.com/Podcast: https://podcasts.apple.com/us/podcast/achieve-your-goals-with-hal-elrod/id820889267LinkedIn: https://www.linkedin.com/in/hal-elrod-aa054324aInstagram: https://www.instagram.com/hal_elrod/Facebook: https://www.facebook.com/yopalhal/Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.

This episode of The High Profit Event Show marks the fourth installment in the mini-series How I Fill My Live Events, hosted by Rudy Rodriguez and featuring special guest Alex Moscow, founder of The Event Profit Engine. In this conversation, Rudy sits down with Alex to unpack what it really takes to fill live events with the right people and turn smaller, highly curated rooms into powerful profit drivers. With nearly two decades in the event industry, Alex brings a grounded, experience-based perspective rooted in what is working right now for high-level event leaders.Throughout the episode, Alex shares insights drawn directly from his own live events, including The Event Profit Engine, where he consistently attracts coaches, consultants, and agency owners operating at the half-million to multi-million-dollar level. Rather than focusing on volume or hype, Alex explains why clarity and alignment are the true foundations of successful event marketing. He walks listeners through how refining ideal client focus and upgrading to world-class messaging can dramatically improve both ticket sales and the overall quality of the room. By moving from broad, generic hooks to precise positioning based on what the audience actually wants, event leaders can create far more meaningful and profitable experiences.A central theme of the conversation is the idea of selling the room, not the curriculum. Alex challenges the traditional approach of marketing events around content and learning outcomes, especially for experienced, seven-figure audiences. He explains that high-level attendees are rarely looking for more strategies to add to their plate. Instead, they are seeking access to the right relationships, partnerships, stages, and deal flow. By positioning events around who will be in the room rather than what will be taught, Alex shows how event leaders can attract more qualified attendees and create stronger long-term value.The episode also explores how elevated service and tangible assets can directly support event growth. Alex shares how helping attendees walk away with real, usable marketing assets, such as professionally produced short videos, increases perceived value and encourages organic sharing. This approach not only enhances the attendee experience but also turns participants into advocates who help fill future events. By reframing events as both an experience and a launchpad, Alex demonstrates how service delivery itself can become a powerful driver of momentum and growth.Listeners will walk away from this episode with a clearer understanding of why smaller, well-aligned events often outperform larger ones, and how precision, positioning, and service can replace volume as the primary drivers of success. This conversation is especially relevant for event leaders who want better rooms, stronger conversations, and higher returns without chasing bigger audiences or more complex funnels.Want to connect with Alex Moscow?Website: https://alexjmoscow.com/LinkedIn: https://www.linkedin.com/in/alex-j-moscow-880a0420/Facebook: ​​https://www.facebook.com/alexjmoscow/Instagram: https://www.instagram.com/alex_j_moscowSoundCloud: https://soundcloud.com/DJAlexJWant to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.

In this third episode of the mini series How I Fill My Live Events on The High Profit Event Show, host Rudy Rodriguez sits down with Yanik Silver, founder of Maverick1000, for a deep conversation on what truly makes live events fill with the right people. Drawing from more than two decades of experience hosting transformational events for high-level entrepreneurs, Yanik shares a perspective that challenges many of the traditional assumptions event leaders hold about marketing, funnels, and ticket sales.Yanik Silver is widely recognized as one of the pioneers of experience-driven entrepreneurship. Before founding Maverick1000, one of the most respected entrepreneurial communities in the world, he spent over a decade as a master copywriter and marketer, writing for industry legends such as Dan Kennedy. Over the last 25 years, Yanik has designed and hosted immersive live events that consistently attract influential leaders, foster meaningful connections, and create long-term loyalty. His work is rooted in the belief that events should be transformational experiences, not transactional gatherings.A central theme of this episode is the idea that the most successful events are designed as experiences, not transactions. Yanik explains that when events are treated like artifacts—something meaningful, memorable, and worth revisiting—the entire dynamic changes. Attendance increases, loyalty deepens, and an event’s reputation begins to carry itself forward. Rather than focusing solely on content delivery or funnel mechanics, Yanik emphasizes designing moments that emotionally resonate and give people a reason to talk about the experience long after it ends.The conversation also explores how filling rooms often requires going against the grain. Yanik shares how intentionally doing the opposite of industry norms—such as avoiding recycled speaker lineups, leaning into strong themes, and investing in immersive environments—creates curiosity and demand. By designing events that feel rare and different, event leaders can naturally attract the right attendees without relying on heavy promotion or aggressive marketing tactics.Finally, the episode highlights the power of organic growth through referrals, artifacts, and genuine care. Yanik explains how word-of-mouth becomes inevitable when people feel truly seen and valued. Instead of transactional referral incentives, he focuses on thoughtful recognition, unexpected gifts, and physical artifacts that reconnect attendees to the experience. These elements spark authentic conversations, deepen relationships, and ultimately make future events easier to fill.This episode is a powerful reminder that high-profit events do not fill by accident. They fill because the journey is designed intentionally, the experience is worth talking about, and the leader genuinely cares about the people in the room.Want to connect with Yanik and check out his resources?Website: https://yaniksilver.com/Maverick Events: https://maverick1000.com/Evolved Enterprises Book: https://a.co/d/0WKZe9aCosmic Journal: https://a.co/d/4jOSSpECosmic Journal Oracle Cards: https://a.co/d/dkSQrGrFacebook: https://www.facebook.com/YanikSilverFansTwitter: https://twitter.com/yaniksilverYouTube: https://www.youtube.com/channel/UCnaTHL1VyAYl6y287BLutZQInstagram: https://www.instagram.com/yaniksilver/Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/

This episode of The High Profit Event Show features host Rudy Rodriguez in conversation with Alexander Ford, founder of Measurable Genius, and marks the second installment in our mini series titled, “How I Fill My Live Events”. This segment was voted number one and was pulled directly from our recent High Profit Events Virtual Mastermind, a private, invite-only working room where experienced event leaders gathered to openly share what is working right now in live and virtual events. The conversation is grounded in real execution, real numbers, and lessons learned in the trenches, making it especially relevant for event leaders navigating today’s market.Alexander Ford brings a unique perspective to this episode, shaped by over a decade in the marketing and coaching space. After spending ten years building and running a successful marketing agency for coaches, Alexander made the bold decision to step fully into the role of coach and event leader himself. In his first year with Measurable Genius, he generated over seven figures in revenue, largely driven by his flagship live and virtual events, including The Choice 2. Known as a master facilitator of human behavior and psychology, Alexander blends strategic discipline with deep insight into leadership, identity, and decision-making, offering event leaders a clear and grounded framework for growth.A central theme of the episode is the identity shift required to lead and fill high-converting events. Alexander shares how his results changed when he stopped approaching his audience as someone to be saved and instead stepped fully into the role of leader, marketer, and decision-maker. This internal shift transformed not only how he communicated, but how his audience responded, reinforcing the idea that people are not looking for rescuers, but for leadership they can trust and follow.The conversation also reinforces why the classic event playbook still works when executed with discipline. Rather than chasing new tactics or gimmicks, Alexander explains how returning to fundamentals such as buying stages, running structured promotion cycles, hosting multi-day live events, and clearly positioning a high-ticket offer produced consistent and scalable results. His experience demonstrates that mastery of proven principles often outperforms constant reinvention, especially for event leaders focused on long-term growth.Finally, the episode challenges conventional thinking around pricing by highlighting how volume, access, and experience outperform ego-driven pricing. Through real-world experimentation, Alexander reveals that lowering ticket prices did not harm show-up rates or conversions and, in many cases, improved them. By treating even low-ticket registrations like an enterprise sales pipeline and providing deep pre-event coaching and access, he built trust, strengthened relationships, and increased high-ticket conversions. This episode offers a powerful reframing for event leaders seeking more impact, integrity, and profitability from their events.Want to connect with Alexander?Register for the next The Choice event: https://measurablegenius.com/events/the-choice/Website: https://measurablegenius.com/LinkedIn: https://www.linkedin.com/in/alexanderwford/?originalSubdomain=caFacebook: https://www.facebook.com/alexander.ford.12907/Instagram: https://www.instagram.com/alexanderwford/?hl=enYouTube: https://www.youtube.com/c/AlexanderFord

In this episode of The High Profit Event Show, host Rudy Rodriguez kicks off our new mini series, "How I Fill My Live Events", drawn from a recent High Profit Event Virtual Mastermind that brought together 18 experienced event leaders with decades of combined experience. The focus of this series is simple and timely: what is actually working right now when it comes to filling live events, increasing engagement, and converting attendees into long-term, high-value clients. This first episode features one of the top-rated presenters from the mastermind, Tiamo De Vettori, who shares a proven event-filling system he has refined over more than 15 years of hosting live events Tiamo De Vettori is the founder of Musicpreneur Academy, where he helps creative professionals build sustainable businesses around their craft. Over the years, Tiamo has consistently hosted live events with audiences ranging from 100 to 200 attendees and has successfully converted those events into high-ticket programs in the $10,000 to $30,000 range. What sets Tiamo apart is his highly intentional and strategic approach to event promotion. Nothing is left to chance, and every phase of the process is designed to build certainty, momentum, and trust well before the event ever begins.A central theme of the conversation is strategic long-range event promotion and planning. Tiamo explains why designing the promotional timeline months in advance dramatically reduces stress for the host while creating predictability around attendance, logistics, and revenue. By planning early and sequencing each phase intentionally, event leaders can confidently project outcomes such as room blocks, engagement levels, and conversion potential instead of reacting at the last minute.The episode also dives into filling events through warm audiences and partner ecosystems. Rather than relying on cold traffic, Tiamo shares how partnerships, existing communities, alumni, and referral incentives bring in highly aligned attendees who arrive engaged and ready to participate. This approach not only fills rooms more effectively but also creates an audience that is primed for deeper investment and long-term relationships.Finally, the conversation highlights the importance of pre-event engagement to drive conversion and high-ticket enrollment. Through challenges, live calls, bonus windows, testimonials, and layered communication, Tiamo shows how nurturing attendees before the event builds anticipation, trust, and community. This pre-event experience sets the stage for stronger participation during the event itself and significantly increases the likelihood of meaningful conversions and lasting client relationships.Want to connect with Tiamo?Website: https://www.tiamomusic.com/YouTube: https://www.youtube.com/user/tiamovideoFacebook: https://www.facebook.com/tiamodevettori/Instagram: https://www.instagram.com/tiamo_devettoriWant to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.

In this episode of The High Profit Event Show, Rudy Rodriguez sits down with Linda Cain, a woman whose impact in the events industry spans more than 1,400 events worldwide. Linda has been producing transformational experiences since she was a teenager, working with some of the most respected names in the industry. She is known not only for her event production company, BluDiamond Events, but also for her signature Sweet Retreats framework, which assists coaches and thought leaders deliver heart-centered, life-changing retreats. Outside her professional world, Linda is a long-time Pomeranian breeder, a devoted wife of 40 years, and an avid water skier.Rudy and Linda begin by exploring one of the biggest shifts happening in the event industry today: the move toward bite-sized experiences. Linda explains that traditional webinars no longer create the kind of engagement event leaders need. Instead, mini workshops, short masterclasses, and hands-on micro-trainings are outperforming longer, lecture-style sessions because they give attendees a real, immediate win. She shares compelling examples from clients who deliver 90-minute interactive experiences—complete with breakout rooms and transformational exercises—that naturally lead participants into their larger three-day events or high-ticket programs. These small experiences create momentum, clarity, and early breakthroughs that make people want more.The conversation expands into what Linda believes is the single most important strategy for event leaders right now: building community. She emphasizes that community is not a membership site, but rather the intentional ecosystem that surrounds an event as people get to know each other, connect, and feel seen. She describes how pre-event touchpoints—such as WhatsApp groups, networking sessions, micro-gatherings, and curated introductions—dramatically increase show-up rates and deepen engagement. When attendees feel connected before they even arrive, they are far more likely to stay engaged throughout the experience and continue working with the host afterward. Linda paints a clear picture of how nurturing low-hanging fruit, mid-tier prospects, and premium clients together creates a thriving long-term ecosystem.Linda and Rudy then turn to the third major pillar of the episode: the use of surveys and assessments to tailor events and increase conversions. Linda reveals her three-survey system, beginning with an intake questionnaire at ticket purchase, followed by an event-specific survey closer to the start date, and finally a real-time assessment during the event—strategically placed before the offer. These surveys reveal what the audience truly needs, where they are in their readiness, and how the host can adjust the content or offer in the moment to match the room. She shares a powerful example from a JVology event where assessments completely reshaped the event design and produced the strongest outcomes the host had ever seen. For Linda, surveys are one of the most overlooked but essential tools for event success.The episode concludes with Linda sharing her passion for events and her belief that everyone has an event inside them waiting to be expressed. She encourages leaders to charge what they’re worth, stay committed to building authentic community, and use assessments to stay aligned with the people they serve. Her message is clear: events are meant to bring people together, create transformation, and spark meaningful growth—and when designed with intention, they truly can.If you are an event leader looking to increase engagement, fill your room with the right people, and create transformative experiences, this conversation offers a masterclass in modern event strategy from one of the most trusted experts in the field.Want to connect with Linda?Profitable Events: The Complete Guide: https://lindacain.kartra.com/page/PromoOTWebsite: https://eventsbybludiamond.com/LinkedIn: https://www.linkedin.com/in/bludiamond/Facebook: https://www.facebook.com/linda.cain.3532Instagram: https://www.instagram.com/thelindacain/

In this episode of The High Profit Event Show, host Rudy Rodriguez guides event leaders through one of the most critical and misunderstood levers in scaling a profitable live event: hiring the right sales rep. Drawing from years of hands-on experience and more than one hundred successful sales hires, Rudy breaks down the hidden costs of bringing on the wrong person and reveals the strategic blueprint his team uses to consistently recruit A-players who drive revenue, elevate attendee experience, and stay aligned with the mission of the event.Rudy begins by illustrating the importance of building a strategic, high-ROI hiring process from the ground up. He explains how the scorecard—a detailed, mission-driven document—anchors every step of the decision-making process. Instead of relying on intuition or hurried judgments, Rudy shows how event leaders can tie each hiring choice to clear outcomes, core values, and the measurable results that matter most for high-ticket live events. This foundational approach ensures alignment long before the first interview even takes place.From there, Rudy introduces listeners to his Four-Step “Sourcing–Selecting–Screening–Selling” Framework. Through a conversational and deeply practical exploration, he demonstrates how thinking beyond job boards, tapping into existing networks, and evaluating candidates through structured interviews protects event leaders from costly mistakes. He brings special attention to the power of competency interviews, personality assessments, and rejection-resilience testing—all designed to reveal whether a candidate genuinely has the nature, drive, and emotional stability required in the high-touch world of live event sales. Rudy’s detailed walkthrough dissolves the mystery behind hiring and replaces it with a repeatable process any event leader can follow.As the episode unfolds, Rudy discusses the crossroads many leaders eventually reach: whether to run the entire hiring process themselves, partner with a recruiter, or bring on a fractional sales team. With honesty and clarity, he lays out the trade-offs of each path. DIY hiring may offer control but demands enormous time and oversight. Recruiters can help, but often without deep contextual alignment. Fractional sales teams, in contrast, offer built-in strategy, tested systems, and performance-based motivation—making them an increasingly attractive option for event leaders committed to high-impact experiences.Throughout the episode, Rudy’s tone is warm, professional, and encouraging. His insights offer both strategic clarity and the motivation event leaders need to take action. Whether you are planning your next live event, scaling an existing experience, or preparing to expand your team, this episode provides the frameworks and confidence to build a sales force worthy of the transformation you’re creating.Tune in to learn how to hire with intention, onboard with confidence, and lead events that generate both impact and profit.Want to connect with Rudy?Book a Call: https://go.oncehub.com/rodolforodriguez2Website: https://virtualeventsalesteam.com/HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/Facebook: https://www.facebook.com/rudy.rodriguez.963871/Instagram: https://www.instagram.com/rodolforodriguezjr1/

This week on The High Profit Event Show, Rudy Rodriguez sits down with accomplished and uniquely reflective leader, Mike Brown. Michael is a graduate of the United States Naval Academy, a former F-18 Super Hornet pilot, an entrepreneur who built and exited an oil and gas investment firm for eight figures, and the creator of the Unbreakable Wealth community and its pinnacle live event experience. He is also the host of the Money Stories podcast and the visionary behind a custom-built home in Morrison, Colorado—designed specifically for hosting intimate, transformational retreats. In this powerful and unconventional conversation, Rudy and Mike explore how deep inner transformation shapes the way leaders design and deliver meaningful live events. Mike shares openly about the post-service healing journey that reshaped his identity, worldview, and approach to entrepreneurship. After reaching the peak of societal success—combat deployments, high performance aviation, major financial wins—he found himself unfulfilled and searching for deeper meaning. That search led him into meditation, coaching, personal development, and psychedelic-assisted therapy, which ultimately became the foundation for how he now helps founders pursue both wealth and inner freedom. A core theme of the episode is Transformational Event Design Rooted in Deep Personal Work. Mike explains that his events are not constructed from business frameworks alone, but from the lived experience of unwinding old patterns, integrating trauma, and redefining wealth from the inside out. His healing journey informs every part of how he supports attendees—ensuring the event container facilitates real reflection, breakthrough, and clarity around what a truly rich life looks like. The conversation also highlights the philosophy behind Crafting Premium, Intimate, High-Impact Live Events. Mike’s signature Unbreakable Wealth workshop is intentionally capped at sixteen participants, hosted in his home, and infused with high-end hospitality. Everything from the culinary experience to the carefully curated attendee selection is designed to create a safe, luxurious, and deeply connected environment. He emphasizes the importance of mutual fit, genuine vibe checks, elevated details, and designing the retreat he himself would want to attend. Finally, Rudy and Mike dive into the essential role of Community, Integration, and Long-Term Transformation. Mike explains that meaningful change doesn’t happen from a three-day event alone. For this reason, attendance at his pinnacle event includes ninety days of community membership, weekly calls, structured integration practices, and real-time support as attendees apply what they learned back in their daily lives. His program blends wealth psychology, financial strategy, intention-setting, and consistent peer connection, helping founders stay accountable as they design a more present, purposeful, and financially sovereign life. This episode is an invitation for event leaders to widen their lens—recognizing that transformational events are born not from tactics alone, but from the inner evolution of the host. Mike’s journey, insights, and philosophy offer a profound roadmap for anyone committed to designing experiences that shift people at the deepest level.Want to connect with Mike?Join the Newsletter: https://unbreakablewealth.com/newsletter/Website: https://unbreakablewealth.com/Money Stories Podcast: https://podcasts.apple.com/us/podcast/money-stories/id1809182577LinkedIn: https://www.linkedin.com/in/mikebrownactual/Facebook: https://www.facebook.com/mikebrownactual/Instagram: https://www.instagram.com/mbrown.co/X (Twitter): https://x.com/mbrown_co

On this week's episode of The High Profit Event Show, join me, Rudy, a former naval aviator turned entrepreneur. I'm excited to share with you the five books that have impacted my journey. These books have guided me to live a purposeful life and grow multiple companies to the seven-figure level.📚 Discover:Rich Dad Poor Dad by Robert Kiyosaki - A perspective on wealth and financial success.Think and Grow Rich by Napoleon Hill - The power of affirmations and masterminds.The E-Myth Revisited by Michael Gerber - Understanding why most businesses fail and how to succeed.Sermon On The Mount (Matthew 5-7) - A spiritual guide to living a principle-based life.Power Versus Force and Letting Go by Dr. Hawkins - Exploring consciousness, intuition, and emotional freedom.Each of these books has impacted me, challenging me to think differently and take bold action. Whether it's understanding wealth, harnessing the power of collective intelligence, or elevating my spiritual consciousness, these books have been the most important in my growth.Watch my latest video for more insights on personal and professional development. If you find value in this video, subscribe to our channel to stay updated with our latest videos and podcast episodes.Want to connect with Rudy?Book a Call: https://go.oncehub.com/rodolforodriguez2Website: https://virtualeventsalesteam.com/HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/Facebook: https://www.facebook.com/rudy.rodriguez.963871/Instagram: https://www.instagram.com/rodolforodriguezjr1/

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Daven Michaels, a New York Times best-selling author, global entrepreneur, and master of large-scale event production, to explore what it truly takes to create, fill, and sustain events that both inspire and convert. With a rich background spanning entertainment, outsourcing, and now community-based event leadership, Daven brings decades of experience and a deep understanding of how to blend creativity with proven business systems to create unforgettable experiences that leave a lasting impact.The conversation begins with The Art and Science of Filling Events, where Daven breaks down the key differences between free and paid events, explaining how pricing directly affects attendance and engagement. He reveals that while free events may attract large registrations, they often lead to an 80% no-show rate, whereas paid events—especially those priced at $97 or higher—see up to 90% attendance. But the real secret, Daven explains, lies in follow-up and connection. Selling tickets is only half the battle; the real work is in cultivating trust through high-touch engagement, confirmation campaigns, and genuine relationships long before the event begins. This thoughtful approach transforms attendees from sign-ups into eager participants, setting the stage for meaningful interaction and stronger conversions.From there, Rudy and Daven dive into one of the most powerful forces driving event success today: Building Community as the Foundation for Event Success. Daven shares the story behind his creation of The San Juan Social Club, which started as a local gathering in Puerto Rico and blossomed into a thriving community of nearly 4,000 members. That sense of belonging later evolved into the San Juan Social Cruise, an exclusive networking experience that now brings together 500 entrepreneurs and founders for connection, collaboration, and shared growth. Daven emphasizes that we’re living in an age where “community is the new currency,” and those who invest in relationships over transactions naturally build ecosystems that fill themselves. Rudy echoes this by highlighting how strong communities turn events into movements that last well beyond the closing session.Finally, the discussion turns toward Creating Transformative Experiences Through Relationship and Vision. Daven explains that every great event begins with a clear intention—an emotional blueprint that guides every decision, from venue and design to programming and attendee experience. He draws from his roots in entertainment, where he produced massive 20,000-person concerts, to show that the key to transformation lies in authenticity and connection. When attendees feel like “homies before they even arrive,” as Daven puts it, the event becomes less of a transaction and more of a transformative journey. He encourages event leaders to balance artistry with structure—to combine creative vision with strategic systems that ensure smooth execution and measurable results.Throughout this inspiring conversation, Daven’s insights remind event leaders that success isn’t about chasing numbers; it’s about creating impact. Whether you’re hosting a virtual summit, live conference, or mastermind retreat, this episode offers the mindset, methods, and mastery to help you fill your events, foster connection, and lead with purpose. Tune in to The High Profit Event Show to discover how to turn your events into powerful platforms that transform lives—starting with your own.Want to connect with Daven?Website: https://davenmichaels.com/story/Facebook: https://www.facebook.com/davenmichaelsFacebook Page: https://www.facebook.com/davenmichaelsliveInstagram: https://www.instagram.com/davenmichaels/LinkedIn: https://www.linkedin.com/in/davenmichaels/

In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Dr. Dave Tuck, an international coach, retreat leader, and expert in helping individuals align their lives and businesses with their highest values. With more than 30 years in health and wellness and nearly three decades as a coach, Dr. Dave brings a wealth of wisdom to the conversation—especially when it comes to creating events that attract the right people effortlessly. Together, Rudy and Dr. Dave explore how aligning your values, vision, and purpose can transform not only your events but your entire approach to leadership.The first major theme of the episode centers on Values as the Foundation of Magnetic Events. Dr. Dave emphasizes that clarity on your personal and organizational values is the cornerstone of successful event creation. When event leaders anchor their events in authentic values, they naturally attract the right attendees—those who resonate deeply with the mission and energy behind the experience. As Dr. Dave explains, “When you’re on fire, people come to watch you burn.” The key is alignment: when your event reflects what truly inspires you, you become a magnet for the right audience. This approach transforms marketing from persuasion into attraction, allowing your message to draw people in without resistance.The conversation then moves into Translating Vision into Fulfillment and Growth. Dr. Dave shares his 13-question “Value Determination Process,” a reflective framework that helps individuals uncover what truly drives them by examining how they spend their time, money, and energy. Through this process, leaders gain clarity about their hierarchy of values—the things that motivate their decisions, actions, and goals. Rudy and Dr. Dave discuss how this clarity not only shapes powerful event messaging but also helps entrepreneurs design experiences that connect authentically with their audience. As Dr. Dave explains, when you align your event to your top values, you tap into an inner drive that inspires confidence, creativity, and natural growth.The episode concludes on a deeply personal and transformative note with Transforming Grief and Challenge into Purpose. Dr. Dave shares his own story of loss, recounting how the sudden death of his spouse forced him to apply the very principles he teaches about emotional resilience and self-discovery. Through his process of navigating grief, he learned how to turn pain into gratitude and gratitude into purpose. This experience, he says, helped him grow as a leader and allowed him to better support others through their own transitions. For event leaders, this lesson holds powerful relevance—true leadership isn’t just about strategy or sales; it’s about empathy, authenticity, and transformation.By the end of the episode, listeners walk away with a clear message: the success of your events depends on your alignment with your values, your clarity of vision, and your capacity to transform challenge into purpose. Dr. Dave Tuck’s wisdom offers event leaders a roadmap to not just fill seats, but to lead experiences that are profoundly human, deeply fulfilling, and ultimately magnetic.Want to connect with Dr. Dave?Reset, Rise, Thrive Retreat: https://anewbeginningcoaching.com/reset-rise-thrive/Schedule a Discovery Call: https://anewbeginningcoaching.com/navigate-lifes-transition/Website: https://anewbeginningcoaching.com/Instagram: https://www.instagram.com/dr.davetuck/?hl=enFacebook: https://www.facebook.com/drdavetuck/

In this episode of The High Profit Event Show, host Rudy Rodriguez dives deep into one of the biggest challenges event leaders face after hosting a powerful event—turning excitement and interest into actual enrollments. With years of experience leading sales teams and supporting over 100 successful virtual events, Rudy shares practical strategies to help event hosts stop leaving money and impact on the table.Rudy begins by breaking down the powerful psychology behind The Law of Diminishing Intent (LODI). He explains that the longer you wait to follow up with an attendee who expressed interest during your event, the less likely they are to take action. Backed by data from Harvard Business Review, Rudy illustrates just how drastically conversions drop when response times lag—showing that waiting even one hour can reduce conversion likelihood by seven times, and waiting a full day can cause a 6,000% decrease. The takeaway is clear: speed, structure, and systems matter if you want to convert enthusiasm into enrollments.Next, Rudy addresses The Hidden Cost of Post-Event Follow-Up Fatigue. He paints a vivid picture of the emotional and physical exhaustion that comes from running a high-energy, multi-day event. After weeks or months of preparation, delivery, and engagement, most event leaders are simply too drained to immediately chase follow-ups. Yet this downtime is precisely when their attendees’ motivation begins to fade. Rudy reframes this not only as a business problem but as a moral one—if you truly believe in your program’s ability to transform lives, you owe it to your participants to help them take the next step while their inspiration is still fresh.Finally, Rudy presents a powerful solution: Leveraging a Virtual Sales Team to Double or Triple Enrollments. He shares how his proprietary, proven process allows event leaders to maintain their focus on teaching, coaching, and transforming lives—while trained professionals handle follow-ups with care and integrity. This approach eliminates the need for heavy-handed tactics, prevents post-event burnout, and ensures that every participant gets the personal attention they deserve. Through this model, Rudy’s clients have achieved measurable results, often doubling or even tripling enrollments without sacrificing authenticity or energy.This episode is a must-listen for any event leader committed to increasing both profit and impact. Rudy’s insights bridge the gap between inspiration and implementation, helping leaders create systems that turn post-event momentum into long-term transformation.Want to connect with Rudy?Book a Call: https://go.oncehub.com/rodolforodriguez2Website: https://virtualeventsalesteam.com/HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/Facebook: https://www.facebook.com/rudy.rodriguez.963871/Instagram: https://www.instagram.com/rodolforodriguezjr1/

In this episode of The High Profit Event Show, host Rudy Rodriguez takes listeners behind the scenes of how top event leaders turn inspiration into implementation — and attendees into clients. Drawing on over a decade of experience supporting event leaders and coaching programs that have generated more than $50 million in sales, Rudy reveals his proven system for creating predictable, high-conversion results at live and virtual events.The conversation begins with Rudy introducing The Event Conversion Flywheel, a structured process designed to help event leaders double or even triple their enrollments. Rudy explains that success doesn’t just happen on stage — it’s built through careful preparation before the event, strategic engagement during the event, and intentional follow-up after the event. By treating events like a repeatable system rather than a one-time performance, leaders can identify what works, improve with each round, and consistently deliver both impact and profit.Next, Rudy discusses one of the most critical but overlooked factors in event sales: The Law of Diminishing Intent. He shares insights from a Harvard Business Review study showing that waiting even an hour to follow up with a prospect can reduce the likelihood of conversion by seven times — and waiting 24 hours can make it sixty times harder. This phenomenon explains why so many event leaders fill the room but struggle to fill their mastermind. Rudy emphasizes that rapid, personal engagement before and after an event — through confirmation calls, one-on-one consultations, and immediate follow-up — can dramatically boost conversions and prevent lost momentum.Finally, Rudy closes with his philosophy — Ethical Enrollment: Shifting from “Sold” to “Enrolled.” He challenges leaders to move away from high-pressure tactics and instead focus on helping attendees articulate their own reasons for joining. When people enroll for their reasons — not yours — they’re more committed, more engaged, and far more likely to succeed. For Rudy, sales is not about persuasion; it’s about partnership. “Sales is service,” he says — “the bridge between inspiration and implementation.” That perspective has guided him and his company, Wingman, in helping experts and event leaders scale their programs with integrity and purpose.This episode is a masterclass in event conversion strategy — combining data, structure, and heart. For event leaders ready to stop chasing clients and start creating predictable, ethical, high-conversion events, this episode of The High Profit Event Show is one you can’t afford to miss.Want to connect with Rudy?Book a Call: https://go.oncehub.com/rodolforodriguez2Website: https://virtualeventsalesteam.com/HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/Facebook: https://www.facebook.com/rudy.rodriguez.963871/Instagram: https://www.instagram.com/rodolforodriguezjr1/

In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes transformational coach and seasoned event facilitator Tony Litster for a deep and inspiring conversation on how to move beyond the traditional event model and create experiences that truly transform livesWith over two decades of experience leading, facilitating, and supporting more than 100 live events, Tony shares his proven methods for creating meaningful emotional connections that help attendees not only absorb information but feel more alive and more of themselves. Rudy and Tony explore how events can shift from being informational to transformational — and why emotional connection is the ultimate key to lasting impact and profitable engagement.One of the major themes of the episode is creating transformational experiences through emotional connection. Tony explains that people don’t attend events simply for knowledge — they come to feel. The goal of a high-impact event, he says, is to help attendees experience themselves in an expanded version, free of shame and full of possibility. By doing so, event leaders build deeper trust and inspire action that lasts long after the event is over.Tony also shares three practical tools for deep engagement that any event leader can incorporate immediately.Breathwork — a fast and accessible method to help participants shift their energy and focus in under two minutes.Shame-Dissolving Exercises — reflective activities that allow attendees to feel seen and accepted, dissolving barriers that often block growth and connection.Reflective Writing — guided writing moments during events that help attendees gain clarity from within, turning insights into actionable plans.The conversation concludes with a powerful discussion on building post-event accountability and community for long-term change. Tony describes his “accountability pod” model — small peer groups that meet for short daily or weekly check-ins — designed to maintain transformation through consistency, community, and humor (yes, even the famous “piss pledge” challenge!). These pods, first developed during the pandemic, have sustained participant engagement for years, helping people stay committed and connected long after the event ends.By the end of the episode, Rudy and Tony highlight what sets a high profit event apart: not just revenue, but results. It’s about crafting an environment where attendees feel seen, supported, and inspired to take the next step in their growth journey.For event leaders ready to elevate their experiences, Tony shares a simple but life-changing daily ritual available at TonysRitual.com — a practice that blends breathwork, focus, and self-accountability to create lasting transformation.This episode is a must-listen for anyone who wants to design events that go beyond content delivery to ignite emotion, foster connection, and create communities that thrive.Want to connect with Tony?Tony’s Ritual: http://tonysritual.com/Interested in Working with Tony 1-on-1: https://www.tonylitster.com/apply-nowWebsite: http://tonylister.com/Facebook: https://www.facebook.com/tonylitster/Instagram: https://www.instagram.com/tony_litster

In this week’s episode of The High Profit Event Show, host Rudy Rodriguez welcomes Jase Souder, founder of World Class Speaker Academy. With over two decades of experience in the events industry, Jase has run close to 200 live events ranging from three-day trainings to preview events and has built a thriving seven-figure business through the power of speaking and event leadership. His work has placed him alongside some of the most recognized names in the personal development space, including Tony Robbins, Deepak Chopra, and Mark Victor Hansen. Today, he joins the show to share his wisdom on creating events that are both profitable and transformational.Jase’s path into event leadership began with a personal turning point. After attending a seminar that changed his life, he immersed himself in the world of events, working behind the scenes, selling tickets, and eventually leading his own. His passion for coaching is deeply connected to his personal story, including the challenges he faced in his relationship with his father, a Vietnam veteran and POW. These experiences shaped his belief that coaches have the power to change the world, and they continue to inspire his mission to help others lead impactful and life-changing events.During the conversation, Jase shares his insights on how to fill events effectively, pointing to speaking from stage as the most reliable method. Over the years, he has seen the model evolve from selling high-ticket live events before COVID to using more accessible entry points for today’s audiences. He explains why hybrid events have become such a powerful tool, highlighting how the combination of in-person connection and virtual reach can dramatically increase conversion rates.Jase also emphasizes the importance of maximizing engagement once people are in the room. Rather than relying on surface-level tactics, he introduces his approach to creating transformation as the real key to keeping audiences invested. He explains how his “Three Islands” framework moves attendees from information, to experience, and finally into deep identity shifts that create lasting impact. He also discusses how establishing agreements and community standards sets the tone for accountability and builds a culture where participants are encouraged to show up fully.Finally, Jase dives into the art of selling from stage with authenticity. He explains that effective selling is less about rehearsed scripts and more about alignment between content, delivery, and mindset. Drawing from his own experience, he reveals how subconscious blocks can sabotage results and how doing the inner work ensures that offers come across as genuine acts of service. For Jase, selling from stage is not about pressure but about congruence, and when done with integrity, it naturally leads to both conversions and impact.This episode is a must-listen for event leaders who are ready to fill their rooms, keep audiences deeply engaged, and create powerful sales moments without compromising authenticity. Jase’s blend of strategy, mindset, and heartfelt leadership will leave you inspired to design events that truly transform lives while driving remarkable results.Want to connect with Jase?Speak to Millions Event: https://speaktomillionslive.com/secretFree course Speak, Sell, Scale: https://beabetterspeaker.com/Jase Souder books: https://www.amazon.com/stores/author/B097S9HNGP?ingress=0&visitId=36479904-8029-4a64-92ca-3699ae601aae&ccs_id=afe9e609-3a73-4063-9405-a38a5fe17bb9LinkedIn: https://www.linkedin.com/in/jasesouder/Facebook: https://www.facebook.com/jasesouderInstagram: https://www.instagram.com/jasesouderWant to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/

In this week’s episode of The High Profit Event Show, host Rudy Rodriguez shares powerful insights drawn from his experience at the World Class Events Mastermind with Eben Pagan and Alex Moscow. With years of expertise in helping event leaders and entrepreneurs run profitable and impactful events, Rudy delivers actionable takeaways that can transform the way you design, market, and measure your live events.Rudy begins by challenging the common myths and fantasies many business owners hold—like the idea that you can build a business only doing what you love, or that you’ll never have to trade time for money. While attractive, these mindsets can actually stall momentum. Instead, Rudy emphasizes that structure, clarity, and systems—not wishful thinking—are what ultimately lead to success. As Keith Cunningham puts it, “Business opportunity without structure is chaos”.One of the central themes of this episode is attention. In today’s crowded marketplace, event leaders aren’t just competing with other experts—they’re competing with AI, social media, and a flood of distractions. Rudy introduces the AIDA Framework (Attention, Interest, Desire, Action) as a practical model for capturing attention, holding it, and converting it into meaningful outcomes. Through examples, he explains how to use unexpected hooks, relatable stories, and clear calls-to-action to move your audience from curiosity to commitment.Another key takeaway is the importance of partnerships in filling events. Rudy highlights the Dream 100 strategy, originally developed by Chet Holmes, which focuses on building a targeted list of potential partners, sponsors, or clients who can help drive attendance. He even shares how tools like Clay.ai can streamline the process of identifying opportunities. For Rudy, partnerships aren’t just helpful—they’re essential for scaling impact and filling seats.Rudy also stresses the significance of tracking metrics and making data-driven decisions. Drawing on lessons from military flight training, he explains how performance often regresses to the mean. This makes consistent measurement critical for understanding true performance over time. Whether it’s ticket sales, event attendance, or conversions into programs, knowing your numbers equips you to make smarter decisions and grow with confidence.To close, Rudy encourages event leaders to reflect on the bigger picture—not just how to run successful events, but how those events can shape the next 18 to 24 months of their professional and personal lives. For him, live events are about more than profits; they’re about creating transformation, inspiring change, and designing experiences that impact both audiences and leaders themselves.If you’re ready to take your events to the next level, this episode is packed with wisdom, strategies, and practical tools to help you get there.Want to connect with [email protected] to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/

On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes a dynamic duo in the world of transformational speaking and event leadership: Mark and Shannon Grainger, founders of Big Impact HQ. Known as a powerhouse couple in both life and business, Mark and Shannon have spent decades leading and supporting over a thousand transformational events, helping more than 3,000 professional women step onto world-class stages like TEDx, and collectively generating over $100 million in revenue for their clients.Mark is a prolific keynote speaker who has traveled extensively to inspire audiences, while Shannon has worked deeply in transformational development alongside top leaders such as Alison Armstrong. Together, they’ve created a proven system for helping entrepreneurs grow their businesses through events that scale both profit and impact. Their signature program, The Big Stage Experience, is designed for established entrepreneurs and speakers ready to expand their message, fill their events with the right people, and convert with authenticity.In this conversation, the Graingers share their expertise on one of the most pressing questions event leaders face: How do I fill my events with the right people without overspending on ads? They introduce their philosophy of “souls in seats” and outline how affiliates, joint ventures, and sponsorships are the most effective strategies for filling rooms. By investing strategically in sponsorships and knowing their numbers, they turned a $15,000 investment into $180,000 in sales—illustrating the power of confidence and clarity when it comes to audience building.They also dive into the importance of repeatable systems and the Innovation Flywheel, emphasizing the need for KPIs, SOPs, and strong support teams such as JV managers and admin staff. With this approach, their clients have generated nearly $1 million in just three days at virtual enrollment events. Mark and Shannon remind event leaders that consistent, branded signature events are the foundation of scalable growth, helping leaders avoid starting from scratch every time.Another highlight of this episode is their discussion of the First Mental Image technique—a neuroscience-backed method that instantly captures attention at the start of an event. Paired with their powerful Day 3 Re-Pitch strategy, these tools can boost conversions by 2–10%. The Graingers explain how this blend of psychology, storytelling, and strategic follow-up creates irresistible offers while staying deeply aligned with audience transformation.Mark and Shannon also share details about their invite-only event, The Big Stage Experience, designed for seven-figure women speakers looking to scale their million-dollar message with the systems, leadership, and clarity needed to grow sustainably. Additionally, they offer listeners a free gift: the Speaker Blueprints Assessment, which helps speakers identify their authentic style and increase conversions by aligning with their natural strengths.This episode is filled with actionable insights, inspiring case studies, and proven frameworks for event leaders who want to scale with both purpose and profit.Want to connect with Mark and Shannon?Speaker Blueprint: http://www.speakerblueprints.com/Website: http://www.bigimpacthq.com/LinkedIn: https://www.linkedin.com/company/bigimpacthq/Facebook: https://www.facebook.com/BigImpactHQInstagram: https://www.instagram.com/bigimpacthq/YouTube: https://www.youtube.com/@bigimpacthq

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Colin Yearwood, a seasoned sales strategist who has supported over 100 live and virtual events and facilitated more than 2,500 enrollment conversations. With over $4 million in coaching sales attributed to his methods, Colin shares his powerful, experience-backed approach to transforming event sales—by focusing on preparation, practice, and genuine human connection.Colin brings years of hands-on experience working with coaches and consultants to help them move from inconsistent sales to dependable, scalable results. His strength lies not only in his impressive numbers, but also in his ability to blend practical tactics with a deep understanding of service-based selling. Colin’s sales philosophy centers around empowering others, and his presence on the show delivers a fresh, inspiring perspective for event leaders looking to optimize their conversion rates without resorting to pressure-driven tactics.One of the central themes of the episode is the idea that sales success begins with strategic preparation. Colin points out that while most event leaders obsess over marketing, speaker flow, and tech logistics, the sales element is often overlooked. He makes a compelling case for treating sales preparation with the same level of care and intention, starting with defining clear roles, selecting the right sales professionals, and training them to be aligned with the tone, values, and messaging of the event.Another key takeaway is Colin’s insight that practice removes pressure. He breaks down how practicing the delivery of the offer—especially the investment amount—can change everything. From body language to tone of voice, pacing, and mindset, Colin shares how sales professionals can build confidence and congruence through repeated rehearsals. He emphasizes the importance of role-playing and refining how pricing is presented so that sales conversations feel natural, not forced.Finally, Colin highlights that connection must always take precedence over conversion. He explains that the most successful sales professionals aren’t simply trying to “close deals”—they’re focused on being fully present, listening deeply, and serving from a place of alignment with the event experience. When sales are rooted in service, conversions happen more naturally, and attendees feel seen, heard, and understood.This episode offers both tactical strategies and deeper mindset shifts for anyone involved in selling during events. Colin’s wisdom will challenge the way you think about event sales—and inspire you to approach them with more preparation, authenticity, and purpose. Don’t miss this insightful conversation that could reshape how you sell forever.Want to connect with Colin?Website: https://connectwithcolin.carrd.co/Sales Coaching Gym Community: https://www.skool.com/coaching/aboutLinkedIn: https://www.linkedin.com/in/yearwood/Facebook: https://www.facebook.com/colincyearwoodYouTube: https://www.youtube.com/@ColinCYearwood?themeRefresh=1

On this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Jon Berghoff, founder of XCHANGE, a globally recognized facilitation company that has transformed the way organizations and communities gather, discover, and grow together. Jon is one of the most respected voices in the world of experiential design and facilitation, having led transformative sessions for major brands like Facebook, BMW, Google, and Conscious Capitalism. Known for earning up to six figures per facilitation session, Jon brings a wealth of insight into what makes events truly impactful—and profitable.From the very beginning of the conversation, Jon pulls back the curtain on a major shift happening in the events industry. He explains that traditional “sage on the stage” formats are quickly becoming obsolete. With information so easily accessible online, people are no longer paying just to be informed—they want to be transformed. Jon introduces a new model that puts the audience at the center of the experience. His mantra? “Turn the room into the stage.” This approach challenges event leaders to stop thinking like lecturers and start thinking like facilitators of transformation.Jon shares his powerful framework of designing events around three core forms of capital: intellectual, social, and communal. Intellectual capital provides attendees with new ideas and learning. Social capital facilitates meaningful connections among participants. But it’s communal capital—creating a deep sense of belonging—that becomes the glue that keeps people coming back. According to Jon, it’s not just what people learn that matters—it’s who they become in the process and how they feel seen and connected in the room.One of the most valuable parts of the episode is when Jon breaks down his transparent enrollment strategy. Without using scripts or high-pressure tactics, he explains how he builds trust and inspires action using three simple steps: gain permission up front, create real-time proof by facilitating a shared experience, and let current students authentically share their own stories. This heart-centered, service-first approach to enrollment has been the foundation of his business growth over the past five years—and it's a model that any event leader can adopt.If you’re an event leader ready to ditch outdated models and lead events that convert through connection, this episode is a must-listen. Jon’s wisdom, authenticity, and practical insights will completely reshape how you approach event design, facilitation, and enrollment.Want to connect with Jon?Register for the XCHANGE Approach Monthly Workshop: https://www.xchangeapproach.com/xchange-approach-workshop/Website: https://www.xchangeapproach.com/Jon’s LinkedIn: https://www.linkedin.com/in/jonberghoff/XCHANGE LinkedIn: https://www.linkedin.com/company/xchangeapproachFacebook: https://www.facebook.com/xchangeApproachInstagram: https://www.instagram.com/xchange.approach/

In this new episode of The High Profit Event Show, host Rudy Rodriguez sits down with Dr. Nima Rahmany, a renowned nervous system and trauma-informed leadership expert, and the founder of The Overview Experience. Dr. Nima’s journey is a remarkable story of transformation—from a chiropractor earning $60 per session to a high-impact event leader confidently making $10K offers and generating over $400K from a single virtual event. Through his signature “trigger-proof” framework, Dr. Nima helps leaders regulate their nervous systems, heal past emotional wounds, and show up with clarity and confidence in high-stakes environments.This episode dives deep into three transformational topics that every event leader must understand:First, Dr. Nima shares The Inner Work Behind Event Leadership and Sales Success. He emphasizes that filling events and closing high-ticket offers starts from within. It’s not just about your script or strategy—it’s about who you are when you speak. He explains how shadow integration, emotional regulation, and nervous system healing are essential to becoming a grounded, trustworthy leader who can hold space and confidently guide others through transformation. Dr. Nima’s personal story of overcoming fear and self-doubt is both inspiring and instructional.Next, the conversation shifts into A Strategic and Relational Approach to Filling Events. Dr. Nima outlines the creative process he used to fill his first high-ticket virtual event. Rather than relying on paid ads or high-pressure tactics, he built a pop-up Facebook group, delivered free value-driven masterclasses on topics like love, sex, and money, and curated an audience deeply invested in the experience. This approach not only generated 100 ticket buyers but also led to a 90% show-up and stay-to-the-end rate. His strategy proves that authenticity, connection, and emotional resonance drive real engagement.Finally, Rudy and Dr. Nima explore how to Support Event Leaders with Somatic Tools for On-Stage Confidence. Whether you’re preparing to make an offer or speak from the front of the room, the emotional intensity can be overwhelming. Dr. Nima explains how he helps high-level leaders regulate their nervous systems before big moments. One of his clients went from backstage anxiety to leading a million-dollar event—all by learning to center and reconnect with the body. These somatic practices are essential for sustainable leadership, presence, and performance.This episode is a must-listen for any coach, expert, or visionary entrepreneur who wants to make a deeper impact through events. Tune in and discover how the inner game of leadership directly impacts your outer event success.Want to connect with Dr. Nima?The Overview Experience: https://drnima.com/programs/overview-experience-virtual-workshop/Trigger Proof Show: https://drnima.com/trigger-proof/Resources: https://drnima.com/resources/Website: https://drnima.com/Facebook: http://facebook.com/nrahmanyInstagram: http://instagram.com/drnima

In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Hilary DeCesare, award-winning peak performance coach, three-time bestselling author, and founder of The Relaunch Co. With over 30 years of experience producing events and coaching top-tier professionals, Hilary brings a deeply personal and professional lens to event design, audience curation, and the power of transformation.Hilary dives into the importance of Intentional Event Design—prioritizing what she calls “souls in seats” over “butts in seats.” She explains how curating the right energy in the room is not just about headcount but about attracting and matching the right attendees with each other. Drawing from her experience as a certified international matchmaker (yes, really!), Hilary reveals how she brings intentionality to every detail of her events—down to who sits next to whom.The conversation also addresses the ever-changing climate of event marketing and attendance. Hilary shares timely Tactical Strategies to Fill Events, such as offering real value before the event, leveraging speaker visibility, and using creative promotional tactics like bundling and scarcity-based offers. She openly discusses how she has adapted pricing structures to meet economic realities while maintaining the premium experience her brand is known for.But perhaps most powerfully, Hilary opens up about the 3HQ Framework—a method built around aligning the head, heart, and highest self. She illustrates how this approach has supported her through personal relaunches, including major health and family challenges, and how it empowers her clients and event attendees to do the same. She emphasizes that relaunching isn’t about starting over—it’s about upgrading to your next level.Whether you’re leading your own high-ticket event or simply looking for inspiration to elevate your next launch, this episode is a must-listen. Don’t miss Hilary’s powerful insights, personal resilience, and the practical tools she’s developed to turn challenges into transformations.Want to connect with Hilary?Register for the September Event: https://therelaunch.com/live-event/ 50% Code: RUDY50Free Tool: http://tuneinpowertool.com/Website: https://therelaunch.com/LinkedIn: https://www.linkedin.com/in/hilarydecesare/Facebook: https://www.facebook.com/TheReLaunchCoInstagram: https://www.instagram.com/hilarydecesare/YouTube: https://www.youtube.com/@hilarydecesareRelaunch to Rich Life Podcast: https://podcasts.apple.com/us/podcast/relaunch-to-a-rich-life/id1510506747

On this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Alexander Ford, CEO of Measurable Genius, for an eye-opening conversation that reframes the way event leaders think about enrollment, marketing, and leadership. With a background in behavioral psychology and a mission to assist entrepreneurs to build lives and businesses they actually want to run, Alexander brings a powerful lens to the event industry—one focused on alignment, not just tactics.Alexander is known for assisting high-level entrepreneurs translate their visions into operational structure while staying true to their core values. As the creator of The Choice, a transformative live experience, he guides leaders through a journey of self-awareness, leadership development, and business redesign. His genius lies in his ability to simplify complex behavioral concepts and apply them practically to sales, team building, and event design. Throughout the episode, it becomes clear that his approach isn’t just about growing your business—it’s about growing yourself while you do it.The first major topic Alexander explores is The Psychology of Enrollment: Understanding Why People Attend Events. He challenges the surface-level focus on ads and marketing tactics and instead urges event leaders to ask: what do attendees truly value? What is already top-of-mind for them? He emphasizes that effective enrollment comes from connecting your event to your audience’s existing internal priorities—not trying to manufacture interest or “push” people to attend.Next, the conversation dives into Redefining Sales, Marketing, and Leadership through Behavioral Alignment. Alexander reveals that many entrepreneurs resist sales or leadership tasks not because they lack discipline, but because they’ve associated those tasks with approaches that feel unnatural or unfulfilling. The solution, he explains, is to reframe those roles in a way that aligns with your strengths and values. When marketing and sales feel good, they become sustainable—and effective.Finally, Rudy and Alexander unpack Building a Business (and Event) You Actually Want to Run. Instead of grinding toward a future definition of success, Alexander makes a compelling case for building a business that feels fulfilling right now. He shares why living out of alignment leads to burnout, and how redefining success around your personal nature can lead to greater joy, energy, and long-term profitability. It’s an inspiring conversation that gives every event leader permission to ditch the hustle and lead from a place of clarity, creativity, and authenticity.Want to connect with Alexander?Website: https://measurablegenius.com/LinkedIn: https://www.linkedin.com/in/alexanderwford/?originalSubdomain=caFacebook: https://www.facebook.com/alexander.ford.12907/Instagram: https://www.instagram.com/alexanderwford/?hl=enYouTube: https://www.youtube.com/c/AlexanderFord

In this powerful episode of The High Profit Event Show, host Rudy Rodriguez sits down with Brody Lee, a seasoned event strategist, former Buddhist monk, and the author of Million Dollar Events. With a resume that includes over 1,400 events and more than $125 million in client revenue, Brody brings a unique blend of spiritual depth and business acumen to the conversation. His approach to events goes far beyond logistics—Brody believes that when done right, events can become platforms for profound change and movement-building.Brody introduces his signature Five-Step Framework—Set Up, Show Up, Blow Up, Pay Up, and Scale Up—which he’s used to help clients turn their events into profitable, purpose-driven experiences. This system doesn’t just ensure a successful event—it builds a foundation for long-term scalability and deeper transformation for both attendees and hosts. From aligning the event with personal mission and lifestyle to creating world-class experiences that convert with integrity, Brody breaks down the essential steps every event leader must master.The conversation also explores a paradigm-shifting view on events as catalysts for both business and social impact. Brody challenges event leaders to move away from transactional models and toward immersive experiences that foster connection, community, and change. He discusses how events have historically served as the engine behind every major movement, and how today’s entrepreneurs can harness that same energy in their own work. This episode encourages listeners to rethink what events are really capable of achieving.Finally, Brody dives into one of the biggest challenges faced by event leaders: filling the room. He explains why outdated tactics no longer work and how integrity-driven strategies—like affiliate partnerships, pre-event nurturing, and AI tools—can attract aligned, qualified attendees. He emphasizes the importance of treating your audience not as ATMs, but as partners in transformation, and offers actionable insights for building trust from the very first touchpoint.Whether you’re hosting your first event or looking to scale your results, this episode offers a masterclass in designing events that make a difference—and a profit. Don’t miss Brody Lee’s fresh, inspiring, and highly practical take on the future of high-impact events.Want to connect with Brody Lee?Website: https://www.brodylee.com/Million Dollar Events Book: https://www.amazon.com/Million-Dollar-Events-increase-profitable/dp/0645643009Facebook: https://www.facebook.com/itsbrodyleeInstagram: https://www.instagram.com/brodyleelive/

In this powerful episode of The High Profit Event Show, host Rudy Rodriguez welcomes Yancy Wright, founder of Casa Alterna Vida, to dive deep into what it truly takes to design and deliver transformational retreats that create lasting impact. Yancy brings a unique blend of experience, insight, and purpose to the conversation—shaped by a journey that took him from burnout in the green building corporate world to leading over 500 retreats focused on wellness, connection, and transformation in Puerto Rico.Yancy’s background includes a decade in sustainable construction, during which he held leadership roles and directed large-scale green building projects. His career was high-powered, but also high-stress—until a life-altering health scare led him to reevaluate everything. That awakening gave birth to Casa Alterna Vida, a retreat center that has become a hub for personal transformation, executive leadership reset, and corporate wellness. Yancy now partners with companies like Interface and the Ken Blanchard Companies to deliver results-driven retreats that blend emotional intelligence, nature, and conscious communication.In this episode, Yancy breaks down the real strategy behind filling retreats with personal connection and corporate partnerships. He shares candid stories of how relying solely on ads and networks of friends simply isn’t sustainable—and how trust, authenticity, and leveraging existing relationships helped him build a thriving retreat business. Event leaders will appreciate the clarity and wisdom Yancy brings on how to create a full roster of ideal clients through meaningful engagement.Next, Yancy and Rudy explore the art of designing transformational events with nature as a partner. Yancy reveals how nature is not just a backdrop—but a co-facilitator. Drawing from scientific studies and his own experience, he explains how environmental design, daylight, open-air spaces, and natural elements can improve memory retention, emotional resonance, and physiological outcomes for attendees. If you're designing events that aim to be immersive and impactful, this portion of the conversation is a goldmine.Finally, Yancy speaks to the importance of driving long-term impact through conscious communication and sensory engagement. He details how activating all five senses—from scent to acoustics to touch—can elevate a retreat experience into something unforgettable. He also emphasizes the role of co-creation and shared dialogue during events, allowing participants to fully engage and internalize what they learn. Yancy’s approach doesn’t just change moments—it creates momentum that lasts far beyond the final day of the retreat.This is an episode for retreat leaders and event visionaries who are ready to deepen their impact, expand their reach, and truly transform the way they facilitate experiences. Tune in to learn how to elevate your events into meaningful, high-converting, and high-retention journeys.Want to connect with Yancy?The Benefits of Integrating Nature into Team Retreats (blog): https://www.casaalternavida.com/post/the-benefits-of-integrating-nature-into-team-retreatsWebsite: https://www.casaalternavida.com/LinkedIn (personal): https://www.linkedin.com/in/yancywright/?locale=es_ESLinkedIn (business): https://www.linkedin.com/company/5011103/admin/dashboard/Facebook (personal): https://www.facebook.com/yancy.wright/Facebook (business): https://www.facebook.com/casaalternavida/?locale=es_LAInstagram (personal): https://www.instagram.com/yancywright/?hl=enInstagram (business): https://www.instagram.com/casa_alternavida/?hl=en

In this high-impact episode of The High Profit Event Show, host Rudy Rodriguez sits down with legendary paid media strategist Farukh Shroff, founder of Revere Advertising. With over 20 years of experience, $350 million in ad spend, and $1 billion+ in client revenue, Farukh has assisted major brands—including Amazon, Deepak Chopra, and even Oprah—create and execute campaigns that convert.This episode is a must-listen for any event leader looking to master the science of filling events—without relying on last-minute promos or blind hope.Farukh breaks down the core strategies behind scalable and profitable event growth using paid advertising, especially Facebook ads. He walks through the key metrics that drive real results, showing you how to reverse engineer your event goals—from show-up rates to cost per acquisition to ROAS (Return on Ad Spend). Whether you're running a virtual summit or in-person seminar, this is the framework to follow.We also dive deep into the concept of prospect awareness and why choosing the right funnel based on where your audience is on their journey is non-negotiable. From webinars to challenge funnels to video series, Farukh explains which strategy works best depending on your audience’s level of understanding and readiness to buy.Rudy and Farukh also discuss the most common mistakes event marketers make—like trying to do too much at once, skipping the planning phase, or failing to retarget effectively. Farukh's advice is refreshingly practical: Start with one strategy, optimize every step, and only scale when you’re dialed in.Farukh even shares a free tool—eventmarketingplanner.com—that helps you map out your campaign numbers before you ever run a single ad.This episode is packed with expert-level guidance delivered in a clear, actionable format. If you’re ready to turn your next event into a high-converting, high-impact experience, this conversation is your blueprint.🎧 Catch the full episode now and take your event strategy to the next level.Want to connect with Farukh?Event Marketing Planner (Free Tool): https://eventmarketingplanner.com/Website: https://reveread.com/LinkedIn: https://www.linkedin.com/in/fshroff/Facebook: https://www.facebook.com/fshroffInstagram: https://www.instagram.com/fshroff1/

In this episode of The High Profit Event Show, I sit down with Mark Stern, founder and CEO of Custom Box Agency. Mark is not just a box designer—he’s a customer journey strategist who has redefined how physical products can create immersive experiences for virtual and live event attendees. With an MBA from Duke University, a former consultant at Deloitte, and a feature in Forbes as one of the next 1,000 entrepreneurs to watch, Mark brings a wealth of knowledge and a powerful perspective to the conversation.We dove into the idea that an event doesn’t start on Day One—it starts the moment your attendee registers. Mark shared how strategically using custom event boxes before, during, and after an event can dramatically increase engagement, retention, and conversion. He explained how his agency helps event leaders use boxes to pre-frame the event experience, boost show-up rates, and even engineer the buying journey. One standout story included how a pre-event audio journey and physical box led to a 20% increase in show-up rates for one client—and even sparked community buzz online before the event began.Mark also broke down how boxes can activate more senses—beyond sight and sound—by introducing touch, smell, and even emotion into the mix. He walked us through how Custom Box Agency builds "book-sized" boxes designed to live on bookshelves and remain top-of-mind. These boxes become containers of memories and breakthroughs, filled with envelopes, QR codes, and carefully timed reveals that guide participants through a meaningful transformation.Mark integrates behavioral psychology into his box strategies—like sending attendees “Box 1 of 2” to create a powerful open loop and drive desire to ascend into the next program. It’s a smart blend of story arc, gamification, and identity-shifting strategy.If you're an event leader looking to deepen your connection with attendees, increase engagement, or elevate your post-event follow-up, this episode is a must-listen. Mark’s insights into blending physical and digital experiences will inspire you to think beyond the screen—and into your audience’s hands, homes, and hearts. Be sure to catch the full episode and learn how to implement these ideas into your next high-ticket event.Want to connect with Mark?Website: http://series.com/Activate Series (blueprint from 7-8 figure entrepreneurs on how they acquire customers): https://activateseries.com/LinkedIn: https://www.linkedin.com/in/marustern/Facebook: https://www.facebook.com/mark.sterno/Instagram: https://www.instagram.com/marksternofficial/

In this special 100th episode of The High Profit Event Show, I’m joined by my friend and longtime industry leader Alex Moscow, founder of Event Profit Engine. Alex has helped entrepreneurs generate over $125 million in revenue through live events—without relying on hype or high-pressure sales tactics. His mission is to help coaches, consultants, and transformational leaders create powerful event experiences that convert with integrity, alignment, and ease.With a background in marketing and years of experience hosting his own sold-out events, Alex brings a deeply strategic and heartfelt perspective to the conversation. He’s known for helping his clients lead from a place of service while still creating highly profitable outcomes. In this episode, we break down the three pillars that are consistently driving success in today’s high-ticket event landscape—and why so many event leaders are missing the mark.First, Alex dives into the power of audience precision. He explains why designing your event for the top 5% of your audience—the people most likely to engage, buy, and benefit from your work—leads to dramatically higher conversions and deeper impact. It’s not about casting a wide net; it’s about crafting an experience so tailored that your ideal attendees feel like it was built just for them.Next, we talk about filling the room—not with just anyone, but with aligned, high-quality participants. Alex shares why personal outreach and relationship-building continue to outperform paid ads when it comes to getting the right people in the room. He breaks down how combining organic social content with direct invitations builds trust, momentum, and excitement before your event even begins.Finally, we explore how sponsors and enrollment success are deeply connected to experience design. According to Alex, the sales process doesn’t begin with a pitch—it starts the moment someone registers. He reveals how to onboard aligned sponsors who support your mission, and how to weave your offer into the flow of the event so that it becomes the next natural step, not a hard sell.Whether you’re hosting your very first event or looking to scale your next high-ticket retreat, this episode is packed with insights you can implement right away. Alex’s wisdom is practical, heartfelt, and rooted in experience. If you want to create events that transform lives and your bottom line, you won’t want to miss this conversation.Want to connect with Alex Moscow?Next Event: http://EventProfitEngine.com Seat Saver Code for 50% OFF: eventprofit Website: https://alexjmoscow.com/LinkedIn: https://www.linkedin.com/in/alex-j-moscow-880a0420/Facebook: ​​https://www.facebook.com/alexjmoscow/Instagram: https://www.instagram.com/alex_j_moscowSoundCloud: https://soundcloud.com/DJAlexJ

In this new episode of The High Profit Event Show, host Rudy Rodriguez is joined by Sophia Umanski, the Chief Experience Architect at Maverick1000. With more than 15 years of experience designing extraordinary, high-level adventure events, Sophia brings a rare blend of strategic thinking and heartfelt intention to the world of experiential design. From organizing bike rides with Sir Richard Branson on Necker Island to orchestrating deeply immersive retreats across the globe, Sophia’s work goes far beyond logistics—she creates transformational moments that attendees carry with them for a lifetime.Sophia’s journey into the world of high-impact events began in hotel sales and marketing, where she learned the value of relationship building and attention to detail. But it was her desire to create deeper, more meaningful connections that ultimately shaped her path as a true experience curator. In this episode, she shares how she helps entrepreneurs, thought leaders, and communities build powerful memories by crafting environments that are rooted in authenticity, intentionality, and emotional resonance.One of the core themes of the episode is the idea of redefining what it means to host an event. Sophia challenges the traditional mindset of planning for structure and content alone. Instead, she encourages event leaders to create experiences that evoke emotion and transformation. Her philosophy is grounded in the belief that when people feel a deep sense of belonging, connection, and inspiration, they not only remember the experience—they become lifelong advocates for your mission.Another major focus of the conversation is Sophia’s process of designing with intention. She walks us through how every decision—from the venue to the pacing of the schedule—is made in service of the emotional arc of the event. She reverse-engineers each experience by asking, “How do we want people to feel at every stage?” Her insights reveal how details like the choice of food, amount of downtime, and flow of energy in the room can elevate an event from good to extraordinary.Finally, Sophia dives into the power of play, tradition, and emotional connection as tools for deepening impact. Through activities like beach volleyball, cultural immersion, or simply giving guests space to bond in meaningful ways, she shows how rituals and fun can be the glue that holds communities together. These “anchor moments,” as she calls them, build trust and create continuity, encouraging attendees to return again and again.This episode is a must-listen for any event leader ready to move beyond checklists and truly create legacy-level experiences. Sophia’s wisdom, heart, and clarity offer a blueprint for designing events that don’t just inform—they transform.Want to connect with Sophia?Email: [email protected]: https://www.instagram.com/maverickdna/Website: https://maverick1000.com/LinkedIn: https://www.linkedin.com/in/sophia-umanski-0201b87/

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Steve Werner, renowned event strategist, stage sales expert, and author of Fill Your Event Fast. With over 80 live events, 400+ virtual events, and $150M+ in stage-driven revenue under his belt, Steve brings insight for event leaders who want to maximize attendance, conversions, and impact.Steve kicks off the conversation by addressing one of the most common and costly mistakes he sees event leaders make: running cold traffic to a landing page to sell event tickets. In today’s fast-paced, post-COVID landscape, buyers want instant solutions—not delayed commitments. Steve explains how to shift from information-heavy marketing to transformation-first offers. His recommended strategy? Use low-ticket, high-value workshops, webinars, or challenges to get attendees in momentum—and include the main event ticket as part of the follow-up solution. This switch alone has dramatically improved client conversion rates.The episode then dives into boosting show-up rates and building pre-event engagement. Steve shares the framework he uses to push virtual show-up rates from 55% to over 90% and live event attendance over 95%. He emphasizes the importance of retargeting ads, relationship-building through virtual networking, and leveraging your sales team to make early connections with attendees. These techniques build trust—something Steve and Rudy both agree is at an all-time low—and position the salesperson as a familiar face long before any offer is made.Another key highlight is Steve’s warning about the “dead zone” of live events—rooms with 75 to 200 attendees. This range is often the most expensive and least profitable for event leaders without the right strategy or team in place. He recommends starting with smaller, more intimate events (20–30 attendees) for better conversion rates and easier management. For those in the dead zone, Steve and Rudy stress the need for a professional sales team and strategic MC leadership to manage logistics, maintain engagement, and ensure a smooth, conversion-focused experience.From tactical tips like the “bring-a-friend” contest to strategic frameworks for building trust at scale, this episode is packed with real-world solutions for event leaders. Whether you’re planning your first event or looking to fine-tune your seventh, Steve’s insights are both timely and transformative.Tune in now to discover how to fill your event fast—and turn your room into a high-converting experience that lasts far beyond the final applause.Want to connect with Steve?Free Download: https://fillyoureventfast.com/Website: https://stevenphillipwerner.com/LinkedIn: https://www.linkedin.com/in/steven-phillip-werner/Facebook: https://www.facebook.com/steve.werner.5667Instagram: https://www.instagram.com/stevenphillipwerner/YouTube: https://www.youtube.com/c/SteveWernerStories

In this episode of The High Profit Event Show, I’m joined by Michael Hunter, branding expert, founder of PersonalBrand.com, and former Chief Marketing Officer for Brendon Burchard. During his time with Brendon, Michael led efforts that brought over 30,000 attendees to live events—at a time when Brendon himself wasn’t actively creating marketing content. That kind of impact doesn’t come from a flashy logo—it comes from strategic branding, intentional messaging, and unforgettable experiences.Michael and I dig deep into how branding functions as a strategic directive, not just an aesthetic or design element. He explains that true branding lives in the minds and words of your audience. It’s the emotional and psychological perception people walk away with after attending your event—and it influences whether they’ll sign up for your next offer, recommend you to others, or come back again. If you’re only focusing on colors, fonts, and logos, you’re missing the bigger picture.One of the core takeaways from this episode is Michael’s insight that bigger isn’t always better. He challenges the default mindset that more people equals more success. In fact, he’s seen smaller events—25 to 100 highly aligned attendees—outperform thousand-person gatherings in both engagement and revenue. The real key is attracting the right people to your event with clear messaging that aligns with your values and expectations.Michael also shares a series of tactical strategies to elevate your event experience and build momentum. From curated welcome moments like red carpets and step-and-repeats to leveraging event videographers for real-time content capture, he explains how these small but powerful details create lasting impressions. Events, he emphasizes, should never be a single point of failure. When done right, they become brand assets that generate buzz, testimonials, and future enrollments.Whether you’re planning your first event or optimizing your next one, Michael’s insights on branding, quality-over-quantity, and experience design offer a refreshing perspective. He also shares a peek into his signature 3-day intensive, the Brand and Business Breakthrough, designed for entrepreneurs in the $500K–$1.5M+ revenue range who are ready to solidify their brand and scale with purpose.Tune in now for a masterclass in brand-driven event leadership—and walk away with strategies you can apply immediately to create high-profit, high-impact events.Want to connect with Michael?Book Your Discovery Call - Website: http://personalbrand.com/LinkedIn*: https://linkedin.com/in/michaelrhunterFacebook*: https://facebook.com/michaelrhunterInstagram*: https://instagram.com/michaelrhunter*Follow Michael on Instagram or LinkedIn, and send him a DM and he will send you a link to a video training on the fastest path to doubling your event business, and it's not what you'd think.

In this episode of The High Profit Event Show, I sit down with Sebastian Cruze, founder of Dream Team Network, to unpack a powerful new way to fill your events—not with ads or cold outreach, but through purpose-driven referrals that convert. If you're an event leader tired of chasing leads and ready to start attracting the right attendees, this episode is your playbook.Sebastian shares how his own business transformed the moment he stopped "hunting" for clients and instead built a system where aligned referrals flowed to him naturally. He developed what he calls a “referral engine”—a three-part framework that helps event hosts fill their rooms with high-quality attendees who are excited, engaged, and primed to take action.The first piece? Mission. Sebastian emphasizes the importance of crafting a one-liner mission statement that clearly communicates what you stand for. This mission isn’t buried on a website’s About page—it’s front and center, infused into every conversation and collaboration. When your mission is clear and visible, people naturally want to refer others who align with your message.Next is Funnel. But not the kind you're thinking of. Instead of pushing people to a generic sales page, Sebastian suggests designing lightweight, curated experience-first funnels. Think mini mastermind nights, invite-only Zoom calls with breakout rooms, or exclusive preview events. These experiences allow prospects to get a feel for your event before they ever buy—and that trust-building step massively increases conversions.Finally, we talk Scale. Rather than relying on one-off joint ventures, Sebastian recommends building long-term, values-aligned referral squads. These are relationships with businesses that serve the same audience in complementary ways. When trust is high and missions align, these collaborations create an ongoing stream of quality referrals that keep your events thriving.Sebastian also shares how this referral engine works in action through his Dream Team Network, a curated community of six- and seven-figure coaches. He even extends a special invitation to listeners: apply for a Golden Ticket and experience one of his referral mastermind sessions firsthand by visiting dreamteamnetwork.ai/goldenticket.If you're ready to stop grinding and start growing—on mission, with alignment, and through community—this is the episode for you.Want to connect with Sebastian?Apply for a Golden Ticket to attend as a guest on the Next Dream Team call for 6 & 7 figure coaches: https://dreamteamnetwork.ai/GoldenTicketLinkedIn: https://www.linkedin.com/in/sebastiancruze/Facebook: https://www.facebook.com/sebastiancruze15Instagram: https://www.instagram.com/sebastiancruze/YouTube: https://www.youtube.com/@SebastianCruze

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Aleric Heck, founder of AdOutreach, to pull back the curtain on what it really takes to fill, run, and profit from live events. Aleric is a renowned YouTube advertising expert whose company has helped generate over $300 million in sales through targeted YouTube ad campaigns. With more than eight years in the digital marketing world and a successful eight-figure business under his belt, Aleric brings a rare mix of high-level strategy and hard-earned wisdom to the conversation.While Aleric is best known for his expertise in YouTube ads, in this episode, he shares a different side of his business—his experience hosting live and virtual events. From 80 to 120-person mastermind gatherings to smaller, hands-on “office days” and virtual workshops, Aleric reveals exactly how he structures, fills, and converts from these events. He walks us through his multi-channel approach to event promotion, which includes email segmentation, geo-targeted social posts, and of course, highly intentional YouTube advertising. He breaks down the importance of leveraging warm audiences first, then reinvesting early revenue into ad spend for a broader reach—all while avoiding the trap of overly broad cold traffic campaigns.Aleric doesn’t shy away from the lessons he’s learned the hard way, either. He shares one major logistical oversight—booking an event right before Austin’s Formula 1 weekend—that resulted in skyrocketing hotel costs and major attendee drop-offs. He also points out how holidays like Mother’s Day can drastically impact attendance if overlooked, and emphasizes the need to examine not just your event dates, but also the surrounding calendar and travel logistics.As the conversation shifts to event design and delivery, Aleric explains how he structures his events around themes like “seven-figure” or “eight-figure” growth to align with the mindset and needs of his audience. His method includes keynote sessions, breakout groups, journaling exercises, guest experts, and curated mixers—all leading to a thoughtful pitch for his mastermind offer. He discusses how engagement is maintained throughout the event and how he uses post-session bonuses, exclusive dinners, and a third-day “office day” to encourage real-time enrollment and deepen client relationships.Whether you’re planning your first event or optimizing your tenth, this episode delivers proven strategies, hard-earned insights, and real-world takeaways from someone who’s been in the trenches. Tune in to hear how Aleric Heck fills events with precision, keeps his audience engaged, and moves attendees seamlessly into his highest-ticket offers.Want to connect with Aleric?Free gift: https://adoutreach.com/gift/Website: https://adoutreach.com/LinkedIn: https://www.linkedin.com/in/alericheckYouTube: https://www.youtube.com/@AlericHeckYTFacebook: https://www.facebook.com/AlericJHeck/Instagram: https://www.instagram.com/alericheck

In this exciting episode of The High Profit Event Show, I sit down with my friend and event production expert, Miroslav Beck. With over 20 years of experience and more than 1,000 events under his belt, Miroslav is the founder of Beck AV and Overnight Success Studios, two companies dedicated to helping coaches, consultants, and educators deliver high-impact, high-conversion events. His specialty? Making sure speakers look and sound professional, while creating event experiences that drive deep audience engagement and real sales results.Miroslav shares his powerful journey, from delivering pizzas and washing dishes after immigrating from the Czech Republic, to launching his own video production company and discovering the world of live and virtual events. Through real-world lessons and insights, Miroslav reveals how he turned accidental opportunities into a thriving business serving some of the biggest names in the coaching and consulting industry.Throughout our conversation, we dive deep into three main topics that every event leader needs to hear:First, Miroslav emphasizes the untapped goldmine most hosts ignore: turning event recordings into revenue-generating assets. He explains how simply recording your event and repurposing that footage can not only recoup your AV investment, but create ongoing streams of income through replays, membership platforms, bonus content, and social media snippets. He shares stories of clients who made tens of thousands of dollars just from properly marketing their event recordings.Second, we discuss why virtual events are the smartest stepping stone before committing to a big, costly in-person event. Miroslav outlines how virtual events allow you to test your audience, your offer, and your marketing strategies—at a fraction of the cost and with a faster sales cycle. He encourages leaders to think strategically, planning two events at a time: using the first to build momentum for the second.Finally, Miroslav highlights how investing in professional AV is critical for event monetization and perception. He shares real-world examples of how polished AV elevates trust, creates better audience experiences, and leads to significantly higher conversion rates. Miroslav breaks down why relying on hotel AV teams can be a costly mistake, and why professional, broadcast-quality production is one of the best investments you can make for your event's success.This episode is packed with value for anyone serious about running profitable, high-impact events. Whether you're planning your first virtual event or scaling to larger in-person experiences, Miroslav's insights will give you the edge you need to create assets, build credibility, and maximize your event revenue.Want to connect with Miroslav?Discovery Call: http://chatwithmira.com/Website: https://www.beckav.com/LinkedIn: https://www.linkedin.com/in/miroslavbeck/Facebook: https://www.facebook.com/miroslav.beck/Instagram: https://www.instagram.com/mira_beck/

On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Pedro Jerez, the founder of Mad Events Media, for a powerful and tactical conversation on how to build, fill, and scale high-converting events with purpose and precision. Pedro is no stranger to impact—he’s the architect behind the largest paid virtual event in the coaching industry and has helped generate over $100 million in event revenue since 2017. His experience ranges from serving under Tony Robbins to running events that serve tens of thousands of attendees with tight, six-week timelines. This episode goes deep into his step-by-step framework that has transformed how event leaders approach growth, profitability, and purpose.Pedro begins by sharing his journey from growing up in the Bronx to dropping out of university at 18 to work under Tony Robbins. That early exposure to a multi-nine-figure event machine became his real-world education and the foundation for his current success. From that foundation, Pedro developed what he calls a six-phase framework for filling and scaling events. The conversation dives into each phase—from capturing underpriced attention with content-first strategies, to executing lean, data-driven marketing campaigns, to optimizing for backend revenue and lifetime customer value.A major highlight of the episode is Pedro’s unique focus on operational discipline and precision. He breaks down the daily workflow his team follows to monitor KPIs like opt-in rate, average order value, and net customer acquisition cost. His approach emphasizes real-time responsiveness and rapid testing—often deploying multiple split tests per day—to create ideal conditions for profitable scaling. Rudy and Pedro also discuss the mindset shift required to treat events as ecosystems rather than one-time experiences, showing how thoughtful event design can open the door to long-term client relationships, new verticals, and even brand acquisitions.Equally important is Pedro’s emphasis on purpose. He believes that successful event leaders approach their work with generosity, integrity, and intention. Whether it’s embedding impact into your brand message or engaging attendees emotionally from the first touchpoint, Pedro shares how the best events don’t just generate revenue—they create movements.If you’re ready to take your event strategy to the next level with a proven, scalable system, this episode is a must-listen. Pedro’s insights are tactical, actionable, and rooted in experience at the highest level of the industry. Tune in and learn how to create events that perform, inspire, and endure.Want to connect with Pedro?Email: [email protected] -for free 60 minute presentationWebsite: http://madeventsmedia.com/LinkedIn: https://www.linkedin.com/in/businesswithintegrityFacebook: https://www.facebook.com/pedro.jay.900/Instagram: https://www.instagram.com/pedroajerez/

On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Vinnie Fisher, founder of Mentor Academy, serial entrepreneur, bestselling author, and seasoned event leader. With over 50 live events under his belt and a track record of building multiple 7- and 8-figure companies, Vinnie brings a level of clarity and wisdom that every event leader needs to hear. As someone who transitioned from practicing law to full-time entrepreneurship in 2007, Vinnie has since dedicated his life to helping others build businesses that are both profitable and purpose-driven. His most recent venture, Mentor Academy, is designed specifically for second-career professionals—typically around age 45—who have the wisdom and expertise but need the structure and systems to thrive as coaches and mentors.Throughout this insightful conversation, Rudy and Vinnie dive deep into the three major themes that event leaders must master if they want to succeed in today’s environment. First, they discuss The Power of Precision: Dialing in the “Who” Before the “How.” Vinnie explains that one of the biggest mistakes event hosts make is trying to appeal to everyone. Instead, he encourages leaders to define their exact audience—right down to age, experience level, and goals—and then build every part of their event around serving that specific person. Vinnie shares his own experience refining his messaging to speak directly to 45-year-old professionals looking to transition into coaching, which dramatically increased his event conversions and client retention.Next, they explore the idea of Curation Over Crowds: Why a Smaller, Qualified Room Wins Every Time. Vinnie makes a compelling case that a curated room filled with the right people creates more organic flow, better engagement, and ultimately stronger long-term relationships. In fact, he suggests that the more you curate, the less rigid your agenda needs to be. Rather than worrying about numbers, the focus should be on alignment—on making sure each seat is filled by someone who truly belongs.Lastly, the conversation turns to Value Over Hype: Ethical Enrollment That Builds Long-Term Clients. Vinnie shares his evolution from using scarcity-based sales tactics to enrolling clients through genuine value. He emphasizes that enrollment should be about helping people see what’s possible for themselves and making a clear decision—yes or no—with integrity. He shares that getting to “no” is just as valuable as getting to “yes,” and that clarity in value leads to both better conversions and deeper relationships with clients.If you’re an event leader looking to move beyond surface-level tactics and into high-integrity, high-conversion strategies that actually work, this episode is a must-listen. Vinnie’s direct, heartfelt, and value-packed approach will not only inspire you—it’ll challenge you to uplevel every aspect of how you plan, promote, and lead your events.Want to connect with Vinnie?Gifts: https://beyondyourshadow.com/gifts/Website: https://vinniefisher.com/LinkedIn: https://www.linkedin.com/in/vinniefisher/Facebook: https://www.facebook.com/profile.php?id=61570649563687Instagram: https://www.instagram.com/vinniefisher/

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Curtis Nalley, founder of Lending America LLC, to dive into one of the most overlooked yet powerful strategies for boosting event impact and conversions—understanding the financial well-being of your attendees. Curtis brings nearly two decades of experience in the coaching and event industry, with a resume that includes collaborations with Tony Robbins, Robert Kiyosaki, and Grant Cardone. His companies have helped fund over $1 billion at 0% interest for event participants looking to invest in coaching, masterminds, and education programs.What sets Curtis apart isn’t just the numbers—it’s his heart for service. This episode is a masterclass for event leaders who want to shift from high-pressure selling to high-integrity enrollment. Curtis explains how getting a financial snapshot of your attendees, through tools like soft credit pulls and third-party releases, allows you to serve your audience more effectively. By understanding where your attendees are financially, you can offer support that’s relevant, realistic, and genuinely transformative—while also increasing your own event ROI.Curtis also breaks down how zero-percent financing, when paired with ethical credit education, can help remove barriers that keep people from saying yes to life-changing opportunities. He explains the benefits of credit cards when used strategically—from chargeback protection to teaser rates—and highlights how these tools can be used responsibly to purchase assets and make informed decisions. This isn’t about pushing financing. It’s about empowering people to invest in themselves with confidence.A powerful thread throughout the conversation is Curtis’s belief in “mission over commission.” He shares his personal journey from being a high-performing sales closer focused on the win, to becoming someone deeply committed to doing right by the people in the room. This shift, he says, not only led to better outcomes for his clients but also created more alignment, trust, and long-term success in his business. The episode wraps with an inspiring reminder: when event leaders take just one more step to understand their audience—especially financially—they unlock a whole new level of service and transformation.If you’re an event leader looking to increase conversions, build deeper trust, and create lasting impact, this episode is a must-listen. Curtis’s insights will challenge the way you look at financing and inspire you to lead with greater purpose and integrity.Want to connect with Curtis?Lending America LLC: https://lendingamericallc.com/Black Bridge Holdings: https://www.blackbridgeholdings.com/home32089845LinkedIn: https://www.linkedin.com/in/curtis-nalley-43a34164/Facebook: https://www.facebook.com/curtis.nalley

In this week’s episode of The High Profit Event Show, I sit down with Michael Walker, the inspiring founder of Modern Musician, to unpack how events became the driving force behind his 7-figure business. Michael’s story is one of resilience and creativity—from living in a van and handing out CDs outside concert venues to leading one of the most attended virtual music summits in 2020 and building a thriving community of over 160,000 musicians. His journey is a masterclass in what’s possible when you combine strategy, service, and a commitment to showing up consistently.We dive deep into how events have been the cornerstone of Michael’s growth. He shares how his first virtual workshop only had two people show up live, but instead of seeing it as a failure, he turned it into an evergreen system that eventually reached over 32,000 people. This is a powerful reminder for all event leaders: consistent execution, repurposing content, and focusing on long-term impact can transform any event—no matter the turnout—into a powerful business engine.Michael also breaks down the three essential strategies he uses to fill his events: crafting relevant, transformation-driven topics; building partnerships with aligned influencers and communities; and running targeted paid advertising. These methods have allowed him to consistently host high-converting events that attract his ideal audience, even as the event landscape continues to evolve.One of the most powerful parts of the conversation is Michael’s approach to monetization. He walks through his tiered event offer strategy, which includes options for every level of engagement—from a do-it-yourself training experience, to a done-with-you coaching program priced at $5K, all the way up to a $100K done-for-you launch package. His team uses a smart qualifying survey to guide attendees to the offer that best matches their budget and goals. This model not only adds value but creates long-term client relationships that drive ongoing business success.Michael’s story is not only inspiring—it’s incredibly practical for anyone hosting live, virtual, or hybrid events. If you want to create more profitable, purposeful experiences while helping your audience transform, this episode is packed with real, actionable wisdom. Be sure to catch the full conversation, subscribe to The High Profit Event Show, and share it with a fellow event leader who’s ready to turn their next event into a long-term growth engine.Want to connect with Michael?Fanbase Growth Workshop: https://masterclass.modernmusician.me/registerAnnual Live Events: https://modernmusician.streetteam.fm/channels/50xbpm4k55rcWebsite: https://www.modern-musician.com/LinkedIn: https://www.linkedin.com/in/michael-modernmusician/Facebook: ​​https://www.facebook.com/themodernmusicianInstagram: https://www.instagram.com/michaelmodernmusician

Welcome to another episode of The High Profit Event Show with your host, Rudy Rodriguez! In this week’s powerhouse episode, I sit down with Larry Steinhouse—CEO of InvestorSchooling.com, radio show host, investor, author, speaker, and event leader with over 40 years of experience in real estate and finance. Known for his sharp wit and even sharper business insights, Larry joins us to deliver truth bombs (and a few laughs) about what it really takes to pack a room, create an unforgettable experience, and turn attendees into paying clients.Larry’s no stranger to the spotlight—or the hustle behind the scenes. He’s been running weekly investor education events, filling rooms with strategic marketing (not wishful thinking), and helping others avoid costly event mistakes. Whether through his radio show, live workshops, or his book Money Hacks, Larry’s goal is clear: teach people how to build wealth and host events that convert. He even owns the URL IhateLarrySteinhouse.com—because when you tell the truth like Larry does, not everyone loves it.In this episode, we cover three of the most critical pillars for event success. First, we dig into the mindset shift every event host needs to hear: you’re not entitled to an audience. Larry emphasizes that fame doesn’t come first—connection does. You must build an engaged audience before you ever plan the event. We talk about the power of humor, content, and consistency on platforms like Facebook to create that engagement.Next, we explore strategic event planning that puts experience first. From choosing the right room size and layout to hosting on-site lunches and mastering hotel negotiations, Larry shares insider tactics that save money, boost energy in the room, and keep attendees coming back day after day. He doesn’t just talk theory—he’s lived it, learned it, and now teaches it.Finally, we dive into how to convert attendees into high-ticket clients without selling from the stage. Larry breaks down a subtle, highly effective strategy using micro-commitments—hand raises, stand-ups, and curated conversations over lunch or dinner. He also shares what to do when you can’t pitch from the front and how to capture leads strategically without being pushy.If you’re planning an event—or struggling to fill one—this episode is a must-watch. Larry’s real-world advice will help you sidestep the common traps, take control of your event’s success, and walk away with a strategy that actually works.🎧 Tune in now, and be sure to visit InvestorSchooling.com or ContactLarry.com to connect with Larry, check out his events, and grab your copy of Money Hacks.Want to connect with Larry?Website (all websites mentioned can be found here): https://larrysteinhouse.com/LinkedIn: https://www.linkedin.com/in/larrysteinhouse/Facebook (personal): https://www.facebook.com/larry.steinhouseFacebook (business): https://www.facebook.com/InvestorSchoolingInstagram: https://www.instagram.com/larrysteinhouse/X (formally Twitter): https://x.com/LarrySteinhouseYouTube: https://www.youtube.com/@InvestorSchooling

Welcome to this week’s episode of The High Profit Event Show! I’m your host, Rudy Rodriguez, and today I had the pleasure of diving into the art and science of audience psychology with one of the world’s top marketing minds—Michael Drew, founder of BookRetreat.com.Michael has assisted his clients sell over 55 million books, generating more than $3.85 billion in revenue. He’s personally promoted 131 books to bestseller status across the New York Times, Wall Street Journal, USA Today, and Success Magazine lists. And he’s done this for industry giants like T. Harv Eker and many more. What Michael truly excels at is helping thought leaders and business owners build powerful, scalable platforms through books—and as you’ll hear, the principles he uses to grow authors' brands apply perfectly to building high-profit events.In this episode, we explore how understanding the customer journey through personality archetypes can transform the way you fill your events. Michael walks us through how to use Myers-Briggs psychographics to identify who’s likely to attend, engage, and convert—and who isn’t. We break down the four major types: the competitive, the humanistic, the methodical, and the spontaneous—and why your event design, marketing, and follow-up should be tailored for each.We also talk about what it really means to build a platform. Michael shares that marketing is one-to-many, while selling is one-to-one—and if you don’t create an intimate-feeling experience within a non-intimate environment (like your event or webinar), you’re missing the mark. He offers incredible insight on building “scaffolding” that supports your voice and deepens audience trust over time, rather than relying on one-off event wins.And for those of you obsessed with attendee experience and retention, this is your blueprint. Michael teaches how strategic event design—based on how people take in and process information—can increase engagement, reduce refunds, and create long-term client relationships. Whether you’re drawing in the high-energy spontaneous types or the deeply skeptical methodicals, his advice is grounded in both data and decades of experience.If you’re an event leader, speaker, author, or business owner looking to elevate your event strategy, this episode is a must-listen. It’s not just about putting people in seats—it’s about understanding who’s in the room, why they came, and how to serve them best.Want to connect with Michael Drew?Book Retreat: https://bookretreat.com/Promote a Book: https://promoteabook.com/aboutLinkedIn: https://www.linkedin.com/in/michaelrdrew/Facebook: https://www.facebook.com/michaelrdrewInstagram: https://www.instagram.com/promoteabookmd/

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Alison Hannah-Katschkowsky, founder of CU Fitness—The Alison Hannah-Katschkowsky Agency, to uncover the secrets behind filling events, engaging audiences, and creating experiences that convert. With over 30 successful retreats under her belt, Alison shares her journey from the health and wellness industry to becoming a sought-after event strategist. She has helped thousands of people achieve their goals through immersive experiences that go beyond traditional coaching.Alison’s background in fitness and business strategy has shaped her unique approach to event planning. She realized early on that people don’t just need information—they need a structured, results-driven experience that helps them take action. That’s why she focuses on building events that provide more than just inspiration. In this episode, she reveals the three key elements every event leader needs to master to create high-profit, high-impact experiences.One of the biggest mistakes event leaders make is failing to define a clear event promise. Alison explains that attendees don’t buy tickets based on the location, the amenities, or even the speakers—they buy the outcome. If potential participants can’t immediately understand what they will gain from attending, they are far less likely to commit. Alison shares how event leaders can clarify their event promise so that attendees know exactly what transformation they will experience.Marketing is another crucial factor in event success. Too many event hosts rely on hope—hoping referrals will fill their spots, hoping people will spread the word. Alison breaks down her Hand Raise Method, a pre-selling strategy that allows event organizers to gauge interest before officially launching their event. She emphasizes the importance of combining inbound and outbound marketing strategies to maximize visibility and ensure consistent ticket sales.Beyond selling out an event, Alison stresses the importance of designing an experience that converts. Many events provide great content, but attendees often leave with pages of notes and no real action plan. Alison explains how structuring an event with interactive sessions, implementation exercises, and post-event support ensures attendees leave transformed, not just informed. She highlights how a well-planned itinerary and engagement strategies can turn attendees into long-term clients.Alison’s biggest takeaway? You don’t need a huge audience to host a successful event—you just need the right audience. She encourages event leaders to engage their existing network, understand what their audience truly needs, and build an event that delivers on that promise. If you’re looking to sell out your next event and create an experience people rave about, this episode is packed with actionable insights you won’t want to miss.Want to connect with Alison?Free Masterclass: The REtreat Accelerator https://thealisonk.com/retreat-accelerator-masterclassWebsite: https://thealisonk.com/Podcast: https://thealisonk.com/podcastFacebook: https://www.facebook.com/CUFitness360Facebook: https://www.facebook.com/alison.h.katschkowskyInstagram: https://www.instagram.com/thealisonk/

Welcome back to The High Profit Event Show, where we bring you strategies to maximize your event success and profitability. In this episode, host Rudy Rodriguez sits down with Dr. Emily Letran, founder of Exceptional Leverage Inc., a high-performance coach, and an international speaker who has built a thriving business through hosting impactful events. Dr. Letran has been featured in Forbes, USA Today, and Fox News, and has shared the stage with industry giants like Sharon Lechter and Kevin Harrington. She is also the creator of the Action to Win Seminar, a transformational event series that has helped countless entrepreneurs elevate their brand, impact, and revenue.Dr. Emily shares her powerful journey, from immigrating to the U.S. as a refugee from Vietnam to becoming a highly sought-after business coach, author, and speaker. She discusses how she overcame her initial resistance to public speaking and discovered that hosting events is one of the fastest ways to build authority, attract opportunities, and create a thriving business ecosystem. She emphasizes that speaking on other people’s stages is beneficial, but hosting your own event puts you in complete control of your message, positioning, and revenue potential.One of the key topics in this episode is how to fill and fund events without stress. Dr. Emily breaks down the misconception that hosting events requires a massive budget. She shares practical strategies for leveraging sponsorships to cover event costs, ensuring that event leaders don’t bear the financial burden themselves. She also highlights the importance of structuring an event with clear objectives, whether it’s client acquisition, brand building, or revenue generation, so that every decision aligns with the ultimate goal.Beyond just filling the room, keeping attendees engaged and converting them into clients is where true event success lies. Dr. Emily shares her best practices for maintaining high energy and participation throughout an event, from structured exercises and interactive challenges to strategically placing speakers and content to build curiosity. She explains why setting clear expectations from the beginning and making direct yet ethical offers ensures that attendees not only stay engaged but also take action—turning a well-run event into a revenue-generating machine.If you’ve been considering hosting your own event but feel overwhelmed by the process, this episode is a must-listen. Dr. Emily provides a step-by-step blueprint for making events profitable, impactful, and stress-free. She also shares an unexpected personal story about how her journey into public speaking led her to meet the Dalai Lama—a testament to how stepping into visibility creates limitless opportunities.Want to connect with Dr. Emily?Book a discovery call: http://www.calendly.com/coachemilyletranText RUDY to: 626-808-5762Website: http://www.dremilyletran.com/LinkedIn: https://www.linkedin.com/in/coachemilyletran/Facebook: https://www.facebook.com/coachemilyletranYouTube: https://www.youtube.com/channel/UCYGFTGYMgwgew1yD_L-nj5AX (formally Twitter): https://x.com/coachemily1

Welcome back to another episode of The High Profit Event Show! This week, host Rudy Rodriguez sits down with Lady Jen Du Plessis, founder of Kinetic Spark Consulting, LLC, to dive into the evolution of event models and how event leaders can pivot towards high-ticket, transformational experiences.Lady Jen brings a wealth of experience to the table, with a career spanning four decades in financial services, where she worked with top business owners and entrepreneurs to scale their companies. She has shared the stage with some of the most influential names in the industry, including Tony Robbins, Les Brown, Darren Hardy, and Kevin Harrington, solidifying her reputation as a leading authority in business growth and event strategy.In this episode, Lady Jen walks us through her journey from leading large-scale, three-day events to curating boutique, high-ticket mastermind retreats. She shares how she recognized the need to shift from traditional, exhausting event models to intimate, high-value experiences that create greater transformation and profitability. She explains why smaller, experiential events offer deeper connections, higher engagement, and bigger financial wins for both hosts and attendees.We also explore the strategic monetization of events, where Lady Jen breaks down why low-ticket events often result in high expenses and minimal returns. Instead of struggling to fill rooms with $297 attendees, she reveals how pricing events at $5,000+ has not only increased her revenue but also attracted the right audience—entrepreneurs and leaders who are serious about investing in transformation. She even shares her cost-saving tips, like traveling with her own event equipment to avoid excessive venue charges, proving that smart event planning can lead to higher profits without unnecessary overhead.One of the most exciting parts of this conversation is Lady Jen’s elite networking strategy. She introduces the concept of mastermind dinners—small, curated gatherings of high-performance individuals that foster deep business relationships and client acquisition. Instead of waiting for opportunities to connect, Lady Jen creates her own inner circle, leading six to eight high-caliber guests for exclusive dinner discussions. This strategy has led to millions in business growth and partnerships, proving that the best connections are made in intimate settings, not crowded networking events.If you’ve been leading large, overwhelming events that leave you exhausted and barely profitable, this episode is your wake-up call. Lady Jen’s insights will show you how to pivot towards high-ticket, experiential events that are profitable, powerful, and life-changing for both you and your attendees.Want to connect with Lady Jen?Text: JEN to 26786Website: https://www.jenduplessis.com/LinkedIn: https://www.linkedin.com/in/jenduplessis/Facebook: https://www.facebook.com/JenDuPlessis22/Instagram: https://www.instagram.com/jenduplessis/

Welcome back to The High Profit Event Show! In this episode, host Rudy Rodriguez sits down with a true pioneer in the coaching industry, Tran Tien Cong, founder of VCI International. Coming to us from Vietnam, Cong has been leading the coaching industry in his country since 2012, certifying over 2,000 coaches, writing three books on the subject, and hosting over 600 webinars to build and grow his events. His journey from mechanical engineer to coach, speaker, and event leader is nothing short of inspiring.In this episode, we dive deep into one of the most crucial yet overlooked strategies for event success—webinars. If you've ever struggled to fill your events, engage your audience, or convert attendees into clients, this conversation is a game-changer. Cong shares his proven three-phase webinar approach that has helped him double attendance rates and significantly increase conversions.One of the biggest takeaways from this episode is understanding that webinars aren’t just a one-time sales tactic—they are a strategic tool to fill live events and establish authority. Cong explains how multi-day webinar challenges (like 3-day or 5-day formats) are far more effective than standalone presentations. These structured experiences warm up potential attendees, allowing them to engage, build trust, and ultimately commit to a live event or high-ticket offer.Another powerful insight Cong shares is the Three-Phase Approach to Webinar Success: Before, During, and After. Most event leaders focus only on the webinar itself, neglecting the pre-webinar warm-up sequence that dramatically impacts attendance. Cong has perfected a 7-day engagement process, using email, video, and social media to boost webinar show-up rates from 30% to 60% or more. Additionally, he highlights that the post-webinar follow-up is where half the conversions happen. By implementing a simple 5-day follow-up strategy with targeted emails and personal calls, event hosts can double their sales after the webinar.Finally, we discuss one of the biggest mistakes event leaders make: misalignment between their content, messaging, and final offer. Cong explains that too many event hosts teach one thing and sell another, leaving their audience confused and unmotivated to buy. He emphasizes the importance of structuring webinars to naturally lead into the offer by addressing key pain points, presenting a compelling promise, and ensuring that the content seamlessly aligns with what is being sold. He also shares his six essential elements of a high-converting offer, which include a clear pain point, compelling promise, payment plan, strong guarantee, valuable bonuses, and urgency.If you’re an event host, coach, or speaker looking to fill your events, increase engagement, and maximize conversions, this episode is a must-listen. Cong’s insights into webinar strategy, audience warming, and conversion optimization are actionable and highly effective.Want to connect with Cong?Website: https://trantiencong.com/Facebook (Cong personal page): https://www.facebook.com/tran.t.cong.9Facebook (VCI page): https://www.facebook.com/vcicoach/LinkedIn: https://www.linkedin.com/in/trantiencongcoaching/?originalSubdomain=vnYouTube: https://www.youtube.com/channel/UCPtTRI81SV41vVLt-ygQ1aQ

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Dannella Burnett, founder of Encore Elite Events and Speakers Need to Speak, to break down the exact framework for creating highly profitable events. With over 40 years of experience in the event industry, Dannella has worked with clients ranging from small entrepreneurs to eight-figure brands, helping them maximize impact and revenue through powerful, strategic events.Dannella shares her Six-Step Framework to a Six-Figure Event, a step-by-step system designed to help event hosts eliminate overwhelm, increase profitability, and ensure a seamless experience for both the host and attendees. She emphasizes the importance of starting with the end in mind, defining the event’s purpose, and ensuring every aspect aligns with business objectives. By implementing a detailed budgeting plan, event leaders can avoid financial pitfalls and maximize revenue potential.One of the most valuable takeaways from this episode is event monetization and ticket mapping. Dannella walks through 17 different ways to monetize an event, from sponsorships and partnerships to pre-event offers and upsells. She also shares her ticket map strategy, which includes 13 ways to fill an event strategically—whether through summits, masterclasses, affiliates, or speaking engagements. Rather than relying on last-minute marketing tactics, she explains how pre-planning and tracking attendance sources can remove stress and increase conversions.Finally, Dannella dives into the power of leveraging events for business growth. She discusses the “Summit to Three-Day Event” strategy, which warms up an audience before leading them into a transformational, high-ticket experience. Events, when executed properly, serve as a repeatable, revenue-generating system that strengthens authority, builds deeper client relationships, and creates massive business opportunities. She also stresses the importance of debriefing after every event—identifying what worked, what needs improvement, and refining strategies for future events.If you’re an event leader, speaker, or business owner looking to take your events to the next level, this episode is packed with insights that can change the way you plan, market, and monetize your events. Tune in now and learn from one of the best in the industry!Want to connect with Dannella?Ticket to upcoming Six Figure Mastery Bootcamp: http://sixfigureeventmastery.com/stageBook a Discovery Call: http://calendly.com/DannellaBurnett/EventsFacebook Group: http://facebook.com/groups/SpeakerGigsFacebook: https://www.facebook.com/dannellaburnettInstagram: https://www.instagram.com/encoreeliteevents/LinkedIn: https://www.linkedin.com/in/dannellaburnettX (Twitter): https://x.com/dannellaburnett

On this episode of The High Profit Event Show, host Rudy Rodriguez sits down with serial entrepreneur and event strategist Nick Long, the founder of NXT90. Nick has built multiple eight-figure businesses, generating over $600 million in revenue. He is also the mastermind behind an event-driven business model that produced $1 million in just 24 hours without spending money on paid ads. His expertise in high-ticket event sales, business scalability, and exit strategies makes this conversation an absolute must-listen for event leaders looking to increase their impact and profitability.Throughout the episode, Nick shares the key shift that transformed his approach to live events: moving beyond motivation and focusing on true transformation. He explains why most events fail to create lasting impact and how event leaders can structure experiences that drive real change for attendees. According to Nick, the real value of an event isn’t just in delivering content, but in guiding people to take action and commit to a new path forward. He introduces his framework for identifying the three types of attendees—information seekers, confronters, and transformers—while revealing how to convert more people into action-takers and high-ticket buyers.One of the most powerful takeaways from this episode is Nick’s high-ticket event sales strategy. Rather than relying on ad spend, Nick leveraged personal outreach, deep relationships, and video messages to bring the right people into the room. His method proves that authentic connections and tailored invitations can drive millions in revenue without traditional marketing. He breaks down the importance of selling from the heart, making it clear that event leaders must guide their attendees from their heads (where doubts and questions live) to their hearts (where real decisions happen).Nick also dives into the concept of becoming an “Exitpreneur”, building a business with an endgame in mind. He discusses why many entrepreneurs treat their businesses like ATMs, focusing on immediate cash flow instead of long-term financial leverage. He shares how event leaders can structure their businesses to generate recurring revenue, create lasting impact, and position themselves for a profitable exit. His philosophy is simple but powerful: “The more prophetic you become, the more profitable you will be.”This episode is packed with high-level insights and actionable strategies for event leaders who want to increase revenue, create deeper audience impact, and build a long-term sustainable business. Whether you’re hosting live events, virtual events, or masterminds, Nick’s strategies will challenge you to think bigger, sell smarter, and lead with purpose.Want to connect with Nick?Instagram: https://www.instagram.com/nicklong/Website: https://nxt90.com/Facebook: https://www.facebook.com/nicklong365LinkedIn: https://www.linkedin.com/in/nicklong365/

In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Kevin Thompson, an entrepreneur with over 29 years of experience in building impactful relationships and hosting high-ticket events. Kevin is the founder of Impact and Legacy Collective and the host of the Million-Dollar Relationships Podcast. Over the years, he has produced more than $16 million in products and services, facilitated strategic partnerships, and led transformative mastermind events, including high-end gatherings in stunning venues such as castles. Kevin’s journey and expertise offer invaluable lessons for event leaders looking to elevate their impact.Kevin shares the story of how he began hosting events, starting with a simple idea sparked by a friend’s suggestion. That idea turned into his first high-ticket mastermind event, held in his living room, where 15 entrepreneurs each invested $5,000 to attend. Kevin emphasizes the importance of focusing on meaningful connections and creating environments where participants can engage without worry. His approach has transformed not only his events but also the lives of attendees, who have formed lasting collaborations through his facilitation.This episode delves into three key topics that are essential for event leaders:First, Kevin highlights the power of building and leveraging relationships. He explains how trust and alignment of values are the foundation for attracting the right attendees and collaborators. His intentionality in fostering genuine connections has allowed him to fill events with high-value participants and create opportunities for meaningful partnerships.Second, Kevin shares insights into intentionality in designing event experiences. From catered meals to private, immersive settings, every detail is planned to ensure attendees feel valued and can focus entirely on connecting and learning. He believes that removing all distractions allows participants to be fully present, which enhances the overall impact of the event.Lastly, the discussion covers the importance of continuous growth through facilitation and follow-up. Kevin describes how follow-up efforts turn event attendees into long-term collaborators and clients. He shares how a simple, heartfelt offer at the end of his first mastermind led to six participants enrolling in a $25,000 program, a testament to the trust and value he had built during the event.This episode is packed with actionable insights and inspiring stories that will resonate with event leaders seeking to create high-profit, high-impact events. Tune in to discover Kevin’s journey, learn from his mistakes, and gain the tools to elevate your events to new heights.Want to connect with Kevin Thompson?Website: https://maximum-response.com/Facebook: https://www.facebook.com/KevinTheConnectorLinkedIn: https://www.linkedin.com/in/kevin-thompson-11725511/Million Dollar Relationships Podcast: https://podcasts.apple.com/us/podcast/million-dollar-relationships/id1615998645

In this week’s episode of The High Profit Event Show, host Rudy Rodriguez welcomes Callan Rush, founder of Lucrative Luminary Training. With over 25 years of experience in the event industry, Callan has assisted thousands of workshop leaders transform their marketing and business strategies. Her book, Wealth Through Workshops, has been downloaded over 600,000 times, and her company has generated more than $50 million in revenue. Combining her academic background in psychology and education with practical expertise, Callan shares how event leaders can simplify their marketing efforts to create greater impact and consistent success.Callan begins by addressing a common challenge faced by event leaders: most of them didn’t enter the industry to become marketers. Their true passion lies in delivering transformative events and serving their audiences. However, she emphasizes that having a basic understanding of marketing is essential for success. Whether event leaders manage their marketing personally or delegate it to others, foundational knowledge allows them to evaluate strategies, provide guidance, and ensure their marketing efforts align with their goals.Throughout the episode, Callan dives into three key topics that are vital for event leaders. First, she simplifies marketing by categorizing strategies into three types: Linked, Lagging, and Leading Client Enrollment Strategies. Linked strategies, such as speaking engagements or discovery sessions, provide immediate results but often lead to inconsistent revenue. Lagging strategies, like social media posting and content creation, build long-term brand awareness but require patience and persistence. Callan’s favorite, Leading Client Enrollment Strategies, combines effort now with ongoing revenue, making it ideal for creating stability and scalability.Next, Callan highlights the power of optimized webinars, a strategy that transformed her own business. She shares how this approach took her from burnout—running 52 events a year—to achieving $7 million in annual revenue. By creating, testing, automating, and optimizing a high-converting webinar, Callan built a system that provides consistent income while allowing her to focus on her passion for delivering value to her audience.Finally, Callan offers an inspiring message to luminary leaders navigating challenging times. She encourages listeners to find mentors who teach in a way that resonates with them and reminds them that their work as educators and changemakers is more important than ever. Her advice is simple but powerful: “If you don’t understand something, it’s not your fault—it just means you need the right teacher.”Listeners can access Callan’s free guide, which provides detailed steps for simplifying marketing and implementing an optimized webinar sequence, at callanrush.com/mms. This episode is a treasure trove of insights and practical advice for event leaders seeking to grow their impact and streamline their strategies. Don’t miss the chance to learn from one of the best in the business. Tune in now and start transforming your marketing approach today!Want to connect with Callan Rush?Marketing Made Simple Guide: https://go.callanrush.com/MMSHow to Work with Callan: https://trueluminaryhub.com/Company Website: http://lucrativeluminary.com/LinkedIn: https://www.linkedin.com/in/callanrush/Facebook: https://www.facebook.com/callanrushInstagram: https://www.instagram.com/trueluminaryhubYouTube: https://www.youtube.com/user/CallanRushWant to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.

In this episode of The High Profit Event Show, host Rudy Rodriguez is joined by Annie Lalla, founder of Heartcoach.com and an expert in relationships, emotional intelligence, and transformational experiences. Annie is renowned for her ability to design events that leave attendees with a profound sense of self-worth, empowerment, and connection. With a unique blend of creativity and deep emotional insight, she has facilitated numerous successful events, including her signature program, The Love Dojo, and high-end masterminds for world-class couples.Annie shares her expertise on the art of designing transformational event experiences. She reveals how focusing on the feelings attendees leave with—whether joy, empowerment, or inspiration—should guide every aspect of an event's design. By reverse-engineering the emotional outcomes she desires for her attendees, Annie crafts events that resonate on a deeply personal level and create lasting impacts. Her insights will inspire event leaders to move beyond logistics and focus on emotional connections.Another highlight of the episode is Annie's deep dive into conflict resolution in event collaboration. Drawing from her expertise as a relationship coach, she shares strategies for navigating differences in values and priorities when working with partners or teams. Annie emphasizes that conflicts, when resolved effectively, can lead to stronger collaborations and more dynamic event outcomes. Her practical advice is invaluable for anyone striving to maintain harmony and productivity in high-stakes environments.Finally, Annie discusses the importance of optimizing for aliveness in events. She explains how creating spaces that allow attendees to feel a full spectrum of emotions—joy, vulnerability, and even discomfort—can lead to profound transformation. By fostering an atmosphere where participants feel seen, heard, and appreciated, event leaders can ensure their events are not only memorable but also deeply meaningful.This episode is a must-listen for event leaders looking to elevate their events from ordinary to extraordinary. Join Rudy and Annie as they unpack the secrets to crafting events that inspire, transform, and delight. Tune in now to gain actionable insights that will revolutionize your approach to event planning.Want to connect with Annie?The Art of Fighting Program: www.annielalla.com/courses/art-of-fighting Password: gladiator_sportWebsite: https://www.annielalla.com/Website: HeartCoach.comFacebook: https://www.facebook.com/profile.php?id=843210416Facebook Coaching Page: https://www.facebook.com/annielallacoaching/Instagram: https://www.instagram.com/lallabirdYouTube: https://www.youtube.com/user/annielallaLinkedIn: https://www.linkedin.com/in/annie-lalla-a3a9a011

In this episode of The High Profit Event Show, host Rudy Rodriguez shares powerful insights on how event leaders can fill their events, avoid common mistakes, and drive profitability. As a former Naval Officer and Aviator, Rudy brings a unique perspective to sales and enrollment strategies. Since 2015, his systematic, consultative approach has resulted in over $50 million in sales for coaching, education, and mastermind offerings. Rudy's coaching style focuses on helping clients sidestep the common pitfalls of sales while achieving success through tailored, actionable strategies. With his guidance, clients consistently boost their sales and create tangible, measurable results that lead to impactful business growth.This episode centers on the three key strategies event leaders can use to ensure success. Rudy begins by breaking down the methods for filling event seats, highlighting the pros and cons of organic outreach, paid advertising, and joint venture partnerships. He provides actionable advice on how to choose the right strategy based on the stage of your business and your specific goals. Rudy emphasizes the importance of tracking results and understanding the numbers behind each approach to make informed, data-driven decisions.Next, Rudy explores the importance of high-ticket offers in driving both profitability and attendee transformation. He outlines how having a well-designed high-ticket offering can not only make your event financially successful but also create a deeper impact for participants. Rudy shares insights into creating consistent, predictable conversions through these premium offers and explains why the backend of an event is where the true magic happens.Finally, Rudy tackles the pitfalls event leaders often face and offers solutions to avoid them. From understanding the cost of attendee acquisition to building a structured sales system, he provides invaluable guidance on creating sustainable success. His approach combines years of experience with a clear, actionable framework designed to help event leaders maximize their ROI while delivering exceptional value to their audiences.Tune in to this episode of The High Profit Event Show and discover the strategies and insights you need to create events that are not only impactful but also highly profitable. With Rudy’s expert guidance, you’ll walk away with the tools to transform your events into thriving, results-driven experiences that attendees love and remember.Want to connect with Rudy?Book your consultation: https://virtualeventsalesteam.com/lets-do-a-live-strategy-session-to-help-you-reach-your-goals/Website: https://virtualeventsalesteam.com/LinkedIn: https://www.linkedin.com/in/rodolfo-rodriguez-640723279/Facebook: https://www.facebook.com/rudy.rodriguez.963871/Instagram: https://www.instagram.com/rodolforodriguezjr1/