PODCAST · arts
Home Stagers and Designers on Fire
by Marianne Cherico
Are you a Home Stager or Designer who wants to attract more ideal clients, up level your business, make more money and still have a smokin' hot life? If so, this podcast is for you! Hosted by best selling author, coach and speaker Marianne Cherico , this is a place where top leaders share best practices for creating a life and business by design-one that sets your soul on fire.
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100
The 5 Pillar Series-#1-Confidence-what got you certified won't get you profitable
Hey Home Stager, you got certified. You're talented and you love this work. So why does building a profitable business seem so hard? In this episode we dig into the real reason so many Home Stagers stay stuck- and it has nothing to do with their staging ability. The truth is the skillset that makes you great at Staging and the skillset needed to grow a thriving business are 2 completely different things. And at the heart of the business side is something most people overlook- Confidence. In this episode I break down what confidence actually is and how it plays a profound part in the growth of your business. This is episode #1 in a 5 part series on being a Confident and Profitable Home Stager and if you would like to dive into this deeper, join the waitlist for my upcoming program https://awesome-experimenter-8714.kit.com/confident-profitable-home-stager
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99
The Story Behind a Growing Boutique Staging Business
Want to know what it's like to run a boutique Home Staging business in California? Thinking about making your first hire but not sure what to focus on? Wondering what it might be like to expand into a warehouse that ticks all of your boxes? In this episode I talk with Heidi Gammarano of Haus of Heidi, a boutique Home Staging Company in North County San Diego. Heidi shares all of the big moves she has made in her business in the last few months and how her business has expanded. You will learn: How Heidi's unique style helps her stand out and appeal to her 2 niche markets-shifting her vibe from the beachy area to the dessert area she serves How Heidi rented a warehouse that fits all of her needs- close to home, a place where she can hold events and a "grown up" business office How Heidi made her first hire and what she would recommend to Stagers who are thinking of making their first hire How Heidi is winning the business of Real Estate Agents How Heidi has evolved as a business owner since we worked together
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98
Stop Blending In- Start Standing Out
Are you doing all the marketing but nothing seems to be working? Do you want to stand out as the "go to" stager in your area? Would you like to be more effective when articulating our value? In this episode I interview Heather Cook of the Social Stager, a brand and website strategist who spent over a decade building and running a successful Home Staging Business. We discuss: What is missing from most marketing strategies Why you might feel as though you are working hard at your marketing but still blending in How focusing only on services keeps a stager stuck and competing on price Ways that you can effectively articulate your value so that you stand out What a Home Stager with real authority in her market looks like How messaging changes when someone is clear about their value
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97
Inside a Successful Boutique Staging Company
In this episode I interview Krsten Brown and Amy Keely, co owners of Salt +Pine- a boutique staging company based in Rhode Island. Known dor its distinct stylee and brand presence, Salt +Pine has been featured in Apartment Therapy, Architectural Digest and HGTV. You will learn: Why Kristen and Amy intentionally decided to build a boutique staging company rather than a high volume operation How they stay profitable while competing with lower priced companies The role their unique style and brand identity have played into their success Where most of their staging business comes from How they educate Real estate Agents about the true value and pricing of staging Why they added furniture sales to their website How they built a team to grow and scale their business
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96
From Home Stager to Full Interior Designer
Have you ever wondered what it would really be like to transition from being a Home Stager to full Interior Design? In this episode I discuss this with Juliana Ewer of JSquared Home Designs in Houston, Texas. You will learn: The #1 piece of advice Juliana gives Home Stagers who want to do Interior Design Why going to market and industry events helps speed up growth in your Interior Design Business What working with a "reciever " is like and how it is an integral tool in the Inbterior Design process How Juliana "wows" clients on "reveal day" The association that was a game changer for Juliana's business, especially at the beginning How Juliana hosted a luxury event that attracted Real Estate Agents
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95
Fire Horse Energy and The Home Stager who is Ready to Rise
According to Chinese Astrology, this is the year of the Fire Horse, a rare cycle of bold energy, rapid transformation and courageous visibility. And whether you follow astrology or simply feel that something is shifting, this episode will help you understand how to harness high intensity energy in a grounded, sustainable way. Because in business, powerful momentum can either lead to burnout or breakthrough. The difference isn't in your market. It isn't in your strategy. It's in how you manage your energy, your mindset and your leadership as you grow. In this episode you will learn: how fire energy (passion, visibility, transformation) impacts the way you show up in your Home Staging Business why your business can't grow beyond your willingness to grow as a person the two types of Home Staging business owners- one runs on fumes and the other runs on fulfillment what horse energy (freedom, speed, intelligence) teaches us about building a business that supports your best life how to use high energy seasons to innovate instead of overwhelm
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94
Staging in a Rural Market- what actually works
In this episode I'm talking with my former coaching client, Amy Nelson Reddick, a Home Stager who's carved out a powerful, profitable niche in a rural area. We talk about the #1 strategy she implements to win business, how her Donald Miller Story Brand marketing has made her messging more effective and the simple visual tool that wins over both Sellers and Real Estate Agents, Listen in and learn how Amy built her business by trial and error and tenacity as she carved the path for staging jobs in an area where staging was unheard of.
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93
Out of the Box Marketing Ideas that Work
In this episode of Home Stagers and Designers on Fire I talk with Lauren Brown of A Designer's Touch. At the age of 65 Lauren left a 33 year career to start a Home Staging and Interior Design business. Lauren walks us through the unconventional and highly successful ways she gained traction in her new business.
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92
The Comeback of Vintage and Design Trends 2026
In this episode of Home Stagers and Designers on Fire I'm joined by award winning Interior Designer, Debbe Daley for a rich, eye opening conversation about design trends, the return of vintage and how to use it with intention in both Home Staging and Interior Design. If you're a Home Stager or Interior Designer who likes to stay ahead of trends while creating spaces that feel soulful, layered and special, this episode is for you. You will learn: the vintage eras and styles that are making a comeback in 2026 what's changing with wall paint colors and how to use them strategically how to blend different vintage eras without creating visual chaos where Debbe sources unique vintage pieces that elevate a space how vintage can be used in Home Staging to create an emotional connection how to use the pantone color of the year for maximum impact a sneak peak into our live retreat in New Hampshire for Interior Designers and Home Stagers
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91
The Identity Upgrade Behind Big Bodacious Goals
This year I would like to invite you to start thinking about goals differently. Most people won't reach for goals that might disrupt their life, their identity or their nervous system. They choose goals that are sensible, comfortable- goals their brains can agree to without breaking a sweat. And while those goals feel safe, they rarely change anything. In this episode, I'm talking about the goals that don't feel reasonable- the big, bodacious badass ones. The goals that make you hesitate before saying them out loud because you know that they will require you to become a different version of yourself. The ones that trigger that familiar internal alarm, whispering "this feels dangerous". If that made your heart bit a little bit faster, this episode is for you
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90
Bold Branding that Builds Confidence and Clients
Have you ever wondered how to set yourself apart from the competition? Do you know what it takes to build an unforgetable brand? Are you ready to stand out in your market? If you answered yes to any of these questions, this podcast episode is for you! In this episode I interview a coaching client of mine, Deirdre Dugan of Merrow Luxury Home Staging and Heather Cook of the Social Stager. You will learn: how building a brand helps you uncover your superpower, gain confidence and attract your Ideal Clients why the brand colors you choose may not be the best colors for your brand an overview of the steps that Heather walks you through in order to build a brand the importance of brand photography why knowing your competition's brand is important in order to stand out Heather's 3 step process to help clients define their brand
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89
New Year, New You, New Me-choosing growth over fear
Today I'm pulling back the curtain and inviting you into a very raw, very real conversation. As we step into the New Year, there's alot of pressure to fix, hustle and reinvent. But what if real growth doesn't mean doing more.....and instead comes from being more truthful with ourselves. In this episode I share what has been unfolding in my life, where fear has shown up, where grief still walks beside me 4 years in and why choosing hope, even when it feels uncomfortable, has been one of the most powerful decisions I continue to make. This is a conversation about becoming... About learning to get comfortable with being uncomfortable About nurturing your spirit while building your business And about stepping into your power.....especially your feminine power, without apology. If you've evr felt stuck, played small, questioned your next move or wondered if personal or professional growth should feel this hard, this episode is for you.
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88
The One Thing Successful Stagers are Doing Differently
Ever wonder what sets successful Home Stagers apart from the ones who are struggling? Check out this podcast episode and get the clarity you need to make 2026 your best year ever! You will: Understand why so many Home Stagers feel stuck-even after certification Discover what shortens the learning curve and eliminates costly trial and error Identify the limiting beliefs that holds stagers back from success Understand why each phase of your business requires different systems, strategies and mindset upgrades Discover why a lack of planning , not a lack of talent-derails growth Learn the importance of starting the New Year with clarity, structure and intention
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87
Seven Phases of Business Growth Part 2
In this episode of Home Stagers and Designers on Fire Grant Findlay Shirras , co owner of Dekora, discusses phases of business growth and what to focus on in each phase. This is Part 2. Part 1 is episode #167 where he discusses the beginning phases of business. You will learn: What to focus on (and look out for) in later stages of business growth Why it is important to raise prices as you grow What Dekora did to generate more business How our minds play tricks on us when losing sales The biggest mistake business owners make in the prime of their business (and what to do instead) Why the investment in "you " is an integral component of business growth The email that generated $100,000 in business
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86
Pay at Close Option for Home Staging
Home Stager-Have you ever struggled with Sellers who can't pay your fee? Are you tired of losing Staging jobs because of this? Would you like to know how a pay at close option might help you win more Home Staging Business? If you answered yes to any of these questions, this episode is custom tailored to you! Max Kuhl, Chief Growth Officer at Notable answers questions on how you can offer this service to your clients. You will learn: What Notable's terms are (including approval criteria and fees) How a pay at close option helps your positioning in the market How Notable helps you educate your Clients How Sellers can use this line of credit to do updates, photography, etc..... and so much more!
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85
Seven Phases of Business Growth- Part 1
Ever wonder what to focus on in each phase of your business- and how to avoid the pitfalls? In this episode I talk with Grant Findlay Shirras, a serial entrepreneur and business strategist who's mastered the art of scaling creative companies profitably and sustainably. Grant is the co owner of Dekora, a top staging company in Calgary and Kelowna. As a reference, this was the company that was featured on the show The Stagers. He grew the revenue by 50% and the profit by 200k in just one year. Known for simplifying the complex, Grant brings deep expertise in financial systems, pricing strategy, operations and leadership- helping creative business owners turn chaos into clarity and creativity into cash flow. In this episode you will learn: What to focus on in the early stages of business growth What masterminding with Silicon Valley entrepreneurs taught Grant about mindset why it seemed counterintuitive Why profit isn't the first thing to chase and what to prioritize instead The key habits that keep Grant on track and making smart, quick decisions How to think through your first hire The surprising insight Grant uncovered about outsourcing sales Subscribe on Apple,Spotify or You Tube
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84
The Inner Fire- What it Takes to Win Big
Have you ever wondered what separates the doers from the dabblers? The winners from the wishers? In this episode of Home Stagers and Designers on Fire, I am doing a deep dive into what it really takes to rise above and play a bigger game. Success isn't just about strategy or skill. It is about igniting that inner fire, that unstopable drive inside of you that fuels courage, grit and persistence when things get hard. In this episode you will learn: How your inner fire propels you forward-especially when the odds are stacked against you Why that fire needs consistent stoking to burn through inner obstacles and self doubt The truth about motivation and why it is not what gets you to the finish line How courage and fear can co-exist (and why that's the secret to real growth) Why "being busy" can actually hold you back from meaningful progress How the person you become while building your business is the greatest success of all Listen on Apple, Spotify, You Tube and most major podcast platforms
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83
From Solo Stager to Franchise Owner
Ever wonder what it might be like to purchase a Home Staging franchise? My guest, Alexa Centano is offering her playbook on creating a successful Staging Company. Vella Haus, her franchise offering, provides a complete playbook with systems, strategies and mentorship. In this episode you will learn: how Alexa went from a solos stager to building franchise opportunities what Alexa recommends for Home Stagers starting out how Alexa built instant momentum in her Staging business how Alexa creates compelling Social Media posts what it might be like to own a franchise
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82
The Freedom Formula-Let Go and Level Up
What if the secret to growing your business wasn't another perfect Instagram post or envy -worthy portfolio..... but learning to let go? In this episode we are going to do a deep dive into what happens when you are willing to let go of the attachment to the outcome and instead take bold, intentional action that actually moves your business forward. Because here's the truth The actions that bring big results often push you outside of your comfort zone And while staying cozy (and familiar) feels safe, real growth and success happens when you are willing to stretch. If you knew that a little discomfort would lead you to a life and business that made your heart sing.....wouldn't it be worth it? You will learn: How to let go and level up in your business Ways to stay open, curious and loose in any situation How to become magnetic to your ideal clients How to play the numbers game and win Why focussing on action beats focussing on the outcome every time How curiosity opens you up to possibilities you may not have discovered
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81
Upselling Staging and Design Services
Have you ever wondered what extra services you could offer that would delight your clients and add more revenue- without adding alot of extra work? That is what Michelle Lynne Pant and I talk about in this episode of Home Stagers and Designers on Fire. Michelle is an award winning designer and founder of The Design Bakehouse. She also hosts a popular podcast Deigned for the Creative Mind. You will learn: Michelle's top "go to" upsell servives the marketing funnel platform she swears by and how she keeps clients coming back her refreshing take on what "selling your services" really means smart ways Home Stagers can stand out in a crowded market when and how to use value based pricing and how anchor pricing is a smart positioning tool how aspirational staging can instantly uplevel your brand If you are ready to rethink how you price, package and position your services, this episode is custom tailored to YOU!
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80
Math, Mindset and Team Building
What happens when 2 coaches who live and breathe Home Staging Biz talk shop? You get one juicy strategy packed conversation you won't want to miss. In this episode of Home Stagers and Designers on Fire, I sit down with fellow coach and host of the Staging Sips Podcast, Lori Fischer. Lori is the powerhouse behing Rethink Home Interiors, a thriving Staging Business outside of Philly. On top of that she founded the Staging Business School where she helps Stagers turn their passion into profit. In this episode you will learn: how to know when it's time to grow and scale your business why math + mindset is important when growing your business what stories Stagers tell themselves about pricing when it is ok to lose clients (and why) when it is time to build a team and what to delegate first 2 books Lori recommends why building a business is a creative process
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79
How to Fall in Love with Marketing
In this episode I talk with Heather Cook of the Social Stager about how to fall in love with your marketing. You will learn: what foundational things you should be focusing on when it comes to marketing what is trending (and here to stay) in great marketing how understanding your "marketing roadblocks" will help you move forward how to get excited about marketing the biggest source of marketing burn out and how to overcome it what to foundational tips to focus on when it comes to marketing And you will learn how you can get Heathers help. Here is a link to join her Social Stagers Club https://payhip.com/b/PKmoS/af6897b12e09ce5
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78
SEO, Pricing, Growth Tips and Staging Globally with IAHSP CEO
Want to know what it's really like to build a thriving staging business in today's market? In this episode of Home Stagers and Designers on Fire, I sit down with Jennie Norris- CEO and Chairwoman of IAHSP. Jennie has been leading the charge in the staging industry since 2002. With 7200 plus homes staged, 2 best selling books and IAHSP expanded into 38 countries under her leadership, Jennie is a true trailblazer. You will learn: What Jennie sees as the single most important thing that stagers need to do in order to grow their business Jennie's advice on optimizing your website for SEO A unique and simple way to reach out to multiple Real Estate Agents Jennie's thoughts on pricing (always a hot topic) The app Jennie uses for quotes How staging has evolved through the years, spread to Europe and how Jennie sees the future of staging
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77
The Comeback Story of a Big Staging Company
In this episode of Home Stagers and Designers on Fire I talk with Grant Findlay Shirras, serial entrepreneur, financial strategist and co owner of Dekora, a luxury staging, furnishing and design company serving Calgary and Kelowna. You will learn: Why Grant and his wife bought Dekora and how they turned the company around How Grant increased profits while simplifying systems Grant's philosophy on pricing and how raising prices actually increased sales How Grant ensures every labor fee is accounted for Why Grant encourages his team to lose more jobs The biggest bottleneck in Dekora and how Grant plans to overcome it
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76
How Jason Saft's Signature Style Redefines Staging
Ever wonder what it really takes to stage multi million dollar homes in NYC? In this episode of Home Stagers and Designers on Fire I talk with the incomparable Jason Saft- a true powerhouse in the staging world. Known for his curated, design forward approach, Jason transforms high end listings into unforgettable spaces that connect with Buyers on an emotional level. With a background in Real Estate and a sharp eye for design, Jason blends artistry with strategy, creating homes that not only wow, but create great returns for Sellers. In our conversation, Jason opens up about the wins, challenges and lessons he's learned while staging some of the most remarkable properties in New York and how you can take these insights to refine your own signature style- no matter where you are staging.
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75
From Tech to Top Stager in Just One Year
In this episode of Home Stagers and Designers on Fire I interview Marissa Cortese of Vienna Lane Interiors. Marissa was a coaching client who had just started her business after being certified. In a little over a year, she has accomplished so much in her business and she shares her journey here. You will learn: what fears Marissa had when transitioning from a career in tech to owning a Home Staging Business (and how she overcame them) how Marissa tripled her storage space, increased her prices, landed 14 staged homes (in 9 months) , won 2 design jobs and expanded into the luxury market What prompted Marissa to hire me as a coach after being certified What has surprised Marissa about growing her business How Marissa won the business of Real Estate Agents What Marissa sees for the future of her business
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74
Kari's Bold Career Pivot into Staging
In this podcast episode of Home Stagers and Designers on Fire I interview Kari Moffet of Poppy Home Staging. I had the honor of coaching Kari in my Unlock the Power of Agent Referrals program as she transitioned from a career in teaching to a Home Staging Business. You will learn: how Kari balanced teaching, bringing up her children and starting a staging career how taking my Unlock the Power of Agent Referrals and Boost Your Bottom Line program helped dial in Kari's messaging and win the Business of Real Estate Agents how Kari won a staging job after losing it to a low priced stager Who pays for the staging? Agent or Sellers? What Kari's largest source of business has been from Why Kari wants to lean more into occupied staging What Kari sees for the future of her business
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73
Recap RESACON2025 (part 1)
In this episode of Home Stagers and Designers on Fire I am doing a recap on some of the sessions that I attended at RESACON in Vegas. You will learn: how Jess Harrington built a 7 figure Boston based business why Jess wished she had gone into debt sooner how to offer upsells that clients really want-with Michelle Lynn Pant different possible business offerings for upsells how to overcome fear and own your value with Luann Nigara what percentage you should be allocating for owner's compensation with LuAnn how Mandy Shields built a 7 figure staging business with one truck and a small team how to hire effectively with Mandy Shields what tech tools Mandy Shields uses
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72
The Stager's Edge- How Tori Built a Thriving RE Biz
In this episode of Home Stagers and Designers on Fire I talk with Tori Toth, Realtor, Stager, Author and Industry leader. Tori moved from NY to Arizona and recreated her life and business. Armed with a solid background in marketing and staging, Tori got her Real Estate license and began a new career, blending all of her talents in order to provide top notch dervice to her Buyers and Sellers. You will learn: How Stagers can win over Real Estate Agents Why Tori decided to focus on occupieds How Tori sets herself apart from other Agents Why it is easier for Stagers to find clients than RE Agents How Tori thinks we can "bridge the gap" between Stagers and Real Estate Agents What Tori challenges Home Stagers to do in order to win business Listen on Apple, Spotify, most major podcast platforms or go to www.coachingbymarianne.com
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71
Side Hustle to Staging Powerhouse
Ever wonder what it's like to go from a corporate career to a thriving Home Staging business? In this episode of Home Stagers and Designers on Fire I talk with Mitch Bage and Luis Santiago of MDC Fine Living about what it was like transitioning from "safe" careers in Aerospace and Oil and Gas to the world of entrepreneurship. You will learn: how Mitch and Luis overcame fears about starting their business and what they put in place in order to make the transition easier why Mitch had Imposter Syndrome and how he overcame it how Mitch and Luis work together as a couple and what role each one plays in the business how Luis and Mitch are making sure they are being prrofitable and how that has impacted inventory purhcases why creating a signature style is important the importance of dialing in pricing for your specific area
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70
Stand Out as a Thought Leader
In this episode of Home Stagers and Designers on Fire I talk about the importance of thought leadership and how it sets you apart as the "go to" stager. You will learn: how thought leadership builds the know, like trust factor the traits of a thought leader and how they set you apart from the others specific ways to become a thought leader an example on how to differentiate yourself as a thought leader when doing a proposal for a model home why thought leaders are chosen for their value instead of their price tag how you can get help with mindset blocks that are preventing you from being more visible and becoming the sought after thought leader in your area
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69
Gen Xers-From Corporate to Entrepreneurship
In this episode of Home Stagers and Designers on Fire I interview laura Zavelson, a corporate escapee turned serial entrepreneur, former professor of entrepreneurship and now business guide. You will learn: How Laura helps women leave a secure job in order to start a business Why Laura decided to specialize in Gen X women Why it is so important to define what success looks like to you How Laura recommends how to transition financially from a job to owning a business Why thought leadership and a network is important when building a business Where the first client typically comes from (hint-it is not Social Media) Why it is important to differentiate yourself and take a stand as opposed to following the crowd Why your concept of "failure" needs to change as an entrepreneur
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68
The Million Dollar Stager's Pricing Strategies
In this podcast episode of Home Stagers and Designers I interview Michelle Minch of Moving Mountains Designs, a sought after LA staging company. Michlle has developed a pricing calculator in order to help stagers make sure that they are being profitable. You will learn: What the biggest challenge is for Home Stagers when it comes to pricing How new stagers might price differently at the beginning in order to be competitive Why crunching your numbers is the difference between having a successful and profitable business or a hobby business When and how Michelle is willing to negotiate on price Why Michelle's prices fluctuate How Michelle continues to market her 19 year old business in order to continually fill her pipeline How data motivates Michelle to do the things that bring in revenue
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67
Musings on Creativity and Building 2 Seven Figure Businesses
In this episode of Home Stagers and Designers on Fire I interview Whitney English, author, interior designer and entrepreneur. You will learn: the ups and downs of building 2 lucrative businesses how Whitney uses story in her design narratives (and how stagers may do this as well) how Whitney created a "cult like" following with her handmade journals that were sold at places like Target what the "slow styled" home is why Whitney loves the "messy middle" in her creative endeavors what Whitney's litmus test is for choosing items in a home how biophilic and wabi sabi design can be integrated into design projects how Whitney turned her ADHD diagnosis into an asset and so much more!
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66
Boss Babe Branding with the Ultimate Hype Girl
In this episode of Home Stagers and Designers on Fire I interview Laurie Graham of Boss Babe Creative and Visuals. Known as a vision caster and the ultimate hype girl, Laurie helps Home Stagers and Entrepreneurs build brands that reflect their value, attract dream clients and grow bold, beautiful businesses that they love. You will learn: how Laurie helps clients define their brand how Laurie helps clients choose brand colors how fashion and location inform branding decisions how to use the 5 pillars in your content marketing plan what Laurie would love to see Home Stagers do instead of, or in addition to reels how Laurie builds a brand backwards and so much more!
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65
Optimize Your Website- part 2
In this podcast episode of Home Stagers and Designers on Fire I talk with Heather Cook of Social Stager about how to optimize your website and turn leads into customers. This is part 2. Part 1 was episode #142. You will learn: How to make your website user friendley What your home page should be about Why meta tags and descriptions are important What the main purpose is for your website How to convey pricing Why a website should be mobile friendley How to build trust with your website Why FAQ's are important What you should have on your portfolio page How to optimize your site for SEO
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64
Building a Seven Figure Staging Business
In this episode I interview Natalie Lorenz. Natalie is an award winning stager, designer, speaker and TV contributor with features on NBC, CBS, Elle Decor and more. We discuss how Natalie built a seven figure staging business in the Seattle area. You will learn: Why it's important to know what it costs to keep your doors open when pricing your services How Natalie determined her pricing structure The tool that helped Natalie understand her numbers on a more granular level How Natalie makes sure her furniture and accessories are making money The importance of tracking KPI's Why your staging aesthetic is a big part of your brand and how to be unique and still attract target Buyers How Natalie delivers top notch customer service in order to create clients for life Why tracking time and understanding logistics is important Why Natalie decided to add custom artwork into her staging
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63
Confidence is Currency- Charge What You're Worth Without Flinching
In this episode of Home Stagers and Designers on Fire I discuss the importance of building your confidence muscle. Whether you are a new stager or have been in the business for awhile, pricing can cause uncertainty. In order to build a profitable, sustainable business it is extremely important that you know your numbers, know your market and own your value when setting your prices. In this episode you will learn: how to confidently relay your price how to determine your price based on the value you bring, your market and knowing your numbers what you need to do in order to get the prices that you are asking how to recognize money stories that may be sabotaging your success how to gracefully set pricing boundaries with family and friends an important clue that it's time to raise prices
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62
The Evolution of a Chicago Home Stager
In this podcast episode I interview David Cieslak, owner if Signature Staging in Chicago, a boutique luxury staging company. David's talks about how his business has evolved over 20 years. You will learn: How David built his staging business during the housing crash What David learned about business after being incredibly busy and what he learned about preventing burn out How vulnerability and asking for help impacted David's life and business How David shifted his mindset on money How David executes a stage without being at the install What is happening with staging trends
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61
Business Insights from Staging Veteran and Trainer
In this episode of Home Stagers and Designers on Fire I interview Christine Rae founder of CSP International Staging and Decorating BUSINESS Academy. You will learn: What Home Stagers struggle with the most What Christine learned about selling in the corporate world How working with Michael E. Gerber (author of the E Myth) helped Christine create a long term business strategy Why social media is not enough to get a steady stream of business How to differentiate your business so that you aren't competing on price Why we should stop talking about staging and what we should be saying instead
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60
Optimize Your Website to Attract Customers
In this podcast episode of Home Stagers and Designers on FireI talk with Heather Cook of Social Stager. You will learn: what intuitive website platform Heather recommends and why why an optimized home/landing page is important what to place "above the fold" on your lhome/landing page how your brand impacts how you tailor your website copy what to do before you start creating your website why showcasing transformations and case studies are so important how to write copy that is engaging and keeps the viewers interest how to speak to different ideal clients on your website so that they feel as though you are speaking directly to them
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59
Building a Solid Staging Team Culture
In this podcast episode of Home Stagers and Designers on Fire I interview Alisa Sparks of Linden Creek. Alisa's experience and business acumen has enabled her to create a Franchise model for a well oiled staging business. In this episode Alisa talks about how she has managed to build a solid team culture and how you can too! You will learn: how Alisa has systemitized her hiring process and her 3 step process for finding the best candidates how Alisa develops employees into a robust team culture that works together Alisa's core values for her team and how it keeps the team focused on what is important Why Alisa hires out her moving team What "it's not magic, it's math" means and how it helps you look at your business objectively so that you take intentional action that moves the needle What Alisa's franchise model looks like and how her solid systems take the guesswork out of decision making
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58
Design Trends 2025
In this episode of Home Stagers and Designers on Fire I talk with Debbe Daley, a 40 year veteran in the Interior Design world. You will learn what is trending for 2025 and what is going out. We talk about: how antiques are big right now and how to incorporate them into your design how sustainability is changing the way furniture is being made what colors, patterns and surfaces are trending what is new and innovative in light fixtures how traditional is making a comeback (only different) what is happening in kitchens and baths how texture is playing into design trends
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57
Win Lots of Business by Making it Easy to Work with You
In this episode I talk with Jeff Martin of Mint Home Staging in California. Jeff has developed a system that enables him to easily do 2-3 stagings a day. He is a Real Estate Agent/Stager who has built his business by offering quick turn around time and great results. You will learn: Jeff's simple "load and go" formula that allows hime to do multiple stagings in a day Why investors especially love working with Jeff How Jeff handles the client who wants to have input in the staging Jeff's elevator pitch How Jeff combines his Real Estate ans Staging businesses
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56
Marianne's Musings on 2025 Life and Business Plan and Dating
In this podcast episode of Home Stagers and Designers on Fire, I talk about creating a Smokin' Hot 2025 Life and Business Plan and musings about how venturing out into the dating world can parallel building a business- at least when it comes to having an empowered mindset. I also share a time sensitive, highly affordable opportunity to coach with me in order to set up a strategy to make 2025 your best year ever.
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55
Inside the World of Top LA Home Stager and HGTV Personality
In this podcast episode I talk with Kevin Htain of Identity Home Staging. Kevin is not only a top LA Home Stager, he has also had a 10 year career on HGTV's hit show "Flip or Flop" as well as other HGTV shows. Listen in and learn: how Kevin landed the job on "Flip or Flop" how Stagers get paid for doing work on HGTV what it is really like working for HGTV how Kevin keeps his pricing model simple why Kevin offers different staging packages, targetting different segments of the market what I love about Kevin's website and how it helps him market effectively
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54
Business Tips from a Multi Dimensional Entrepreneur
In this episode of Home Stagers and Designers on Fire, I talk with Shauna Lynn Simon, a multi award winning Stager and Designer, owner of SLS Academy and coach for busy female entrepreneurs. You will learn: how Shauna Lynn went from corporate to creating multiple businesses why stress management should be a daily habit for busy entrepreneurs how Shauna Lynn puts habits into her life that cause her to be happier and more resilient Shauna Lynn's advice on marketing and dialing in your messaging How to "not" compete on price What Shauna recommends is the fastest way to grow your Home Staging Business
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53
A Real Estate Broker/Home Stager's Advice on Winning Business
In this episode I interview Shawn Varwig, the dynamic CEO of Home Staging Northwest and Real Estate Broker for Heritage Home Team Real Estate. You will learn: What Shawn's role is in both his Real Estate Business and Home Staging Business and how his team supports him Shawn's advice on how to win business from Real Estate Agents How Shawn offers 3 different staging packages in order to make it easier for Agents to "sell" his services to their Sellers Shawn's super smart networking strategy to stay top of mind with local Real Estate Agents Why Shawn is grateful for the latest NAR settlement and how he thinks it will benefit Real Estate Agents and Home Stagers
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52
From a Banking Career to a Staging and Design Dynamo
In this podcast episode I talk with Red Barrinuevo, a successful Home Stager and Designer in the Toronto area. We discuss the challenges Red faced when transitioning from a banking career to owning Redisigne4more. You will learn: how Red built his business while working full time in banking how Red prepared for the transition of being an employee to being self employed both financially and emotionally how Red overcame obstacles (like not having a car) while growing his business how Red grew his business organically for the first 7 years what helped Red take calculated risks while growing his business how Red followed his "gut" in order to know when to leave his banking job
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51
Funding Home Staging Inventory
In this episode of Home Stagers and Designers on Fire I interview Rod Basconcillo of R&R Financial. Rod walks us through the process of financing your Home Staging inventory. You wil llearn: the difference between bootstrapping vs. putting inventory on credit cards vs. financing inventory what Rod's company will finance and what it will not finance the turn around time for financing what Rod 's company looks for in candidates for financing
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ABOUT THIS SHOW
Are you a Home Stager or Designer who wants to attract more ideal clients, up level your business, make more money and still have a smokin' hot life? If so, this podcast is for you! Hosted by best selling author, coach and speaker Marianne Cherico , this is a place where top leaders share best practices for creating a life and business by design-one that sets your soul on fire.
HOSTED BY
Marianne Cherico
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