How Do I Podcast?

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world?  Last week I spoke to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about the tests that have made the most impact, the 1% that no one knows about, building a community, what makes a GREAT podcast, the insider secrets of Youtube and what actually works to increase your subscribers. If you haven’t listened yet head over to Apple - https://podcasts.apple.com/us/podcast/bts-of-diary-of-a-ceo-billions-of-views/id1840086977?i=1000764562578 Spotify - https://open.spotify.com/episode/5VFciIdwvHbMYVJLxa2pg2?si=46caa89fbddd4694 Or watch on Youtube - https://youtu.be/v32vjCgywMw?si=A-FSvFW99mT4BhUK Today we’re talking about  🎙️What social platforms that have driven the most growth for Diary of a CEO  🎙️How the team are using AI tools (this will surprise you!)  🎙️Should you script your podcast? 🎙️The ideal length of time for YOUR podcast Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that. When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views. *_The episode was so good that we had to split it into two parts so you can actually implement what we talk about. If you want to hear the AI tools the DOAC team are using, which tools (and platforms) to use to grow your audience and the one thing that completely changed ALL Flight Story conversations make sure you’re subscribed or following because you won’t want to miss this. _* You’ll hear Chapters 00:00:00 Why we got Grace Miller on the show 00:02:19 What changed when they implemented a Head of Experimentation & Failure and what you can learn from it yourself 00:03:58 The 1% Diary of A CEO do to make their podcast an experience (for listeners and guests) 00:05:45 What you can learn from Taylor Swift about podcasting 00:08:22 Where to start if you want to build a culture of experimentation 00:10:07 How to use end screens to get more views on Youtube 00:11:52 The three things the foundation of every great show has 00:12:58 How to make your podcast memorable 00:14:35 If you want new listeners to stay you need to do this 00:20:15 Should you have NEW topics and guests all the same time? 00:23:35 Why Diary of A CEO removed microphones 00:26:25 What Grace would do first if her first objective is to grow a podcast 00:28:58 The best social strategies for podcasting 00:30:43 What Grace and the Diary of A CEO team did to build community early on 00:34:26 Where you should focus in 2026 00:35:08 How to build a community even if you have ZERO followers 00:36:30 Using AI to help you grow your social media and podcast 00:38:18 The number of thumbnails Diary of a CEO tests and how you can see every single variation 00:40:20 The #1 Rule for creating thumbnails 00:41:42 Why just copying someone elses thumbnail doesn’t work 00:45:32 The best strategy for Youtube that most people don’t know about 00:50:27 Do shorts hurt your main channel? 00:51:22 How to get people to watch your long form content 00:54:40 What’s coming up next week Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast

Natasha Willis has generated over $100 MILLION in revenue for her clients including Nike, Jenna Kutcher, Amy Porterfield, Russell Branson through her Instagram and DM strategies. This is a masterclass on how to not only sell your product or service to your audience in a way that actually brings value to them - but also create an ecosystem for your podcast. We chat about:  🎙️The AI automations she’s using that’s brought in over $5million sales for one of her clients 🎙️Her exact strategy behind Amy Porterhouse’s Instagram funnel 🎙️Which channels have the highest conversion rates for podcasts You’ll hear:  0:00 - The number of followers you need to have before you can start making money off your content (it’s way smaller than you think) 2:50 - Natasha’s strategy for Amy Porterfield which would convert 50% of people onto their emailing list 6:23 - Is using AI for DMs going to impact the relationship you have with the audience? 8:23 - Don’t make this mistake with AI automations 11:47 - What else you could be using your DMs for 15:05 - Should you be integrating Chat GPT or other LLMS to help with your copy? 17:10 - Which channels have the highest rate of conversion for podcast + how to package your podcast like an offer 21:22 - Which is better: reels or carousels? 22:33 - Are your freebies beginning in the wrong leads? How to get in front of people who want to pay for your product or service 25:54 - How do you use freebies as someone with a high ticket offer  28:27 - What Natasha and her clients are doing differently now versus 6/12 months ago 31:06 - How has people’s behaviour towards AI and automations changed? 33:03 - This business owner has generated over $5million sales from DMs 33:57 - How can people incorporate these strategies for other platforms like LinkedIn, YouTube, TikTok and X 37:10 - What podcast Natasha keeps coming back to and why DM Natasha ‘ALYCIA’ to get the 8 Ways that You Can DM People on Instagram @natashatwillis (https://www.instagram.com/natashatwillis/). Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

You can have the best podcast in the world … but it’s a complete waste of time if no one can find you. This week I’m auditing one of our listeners podcasts and the crazy part? I haven’t listened to a single episode. Every change I talk about today is something that will change whether your podcast grows organically or not (and whether people love your show) and if you like this format and series let me know in the comments or over at @howdoIpodcast (https://www.instagram.com/howdoipodcast) and I’ll do another one and focus on the content instead.  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most entrepreneurs wait until they have the perfect plan, the perfect branding, and the perfect "expert" status before they launch. Katie Stevens didn't wait. She started her first marketing agency at 19, pitching to rooms full of middle-aged executives, and has since founded nine different businesses. From selling out live events for over 25,000 people to launching automated business models like Sprayed, Katie has built a massive personal brand by moving faster than her fears. This episode is an absolute masterclass in the psychology of business, the importance of "pattern disruption" in your marketing, and why procrastination is the only thing truly standing between you and a global brand. You’ll hear: 🎙️ The transition from solopreneur to "9-times founder" and the lessons learned along the way 🎙️ The "Three Cs" (Connect, Collaborate, Create) and how to bake community into every touchpoint of your business 🎙️ Why you need to treat your podcast (and your content) like a professional media outlet to cut through the noise in 2026  You’ll hear: 0:00 - How Katie went from a 19-year-old founder to launching nine successful businesses 3:15 - The Three Cs framework: Connect, Collaborate, and Create 7:45 - How to interview high-level guests without the help of AI 12:20 - Why "yesterday's news" is your best friend when overcoming imposter syndrome 21:30 - The 3-second rule for hooks and why your "Hey guys" intro is killing your retention 29:55 - Understanding "pattern disruption" and the strategic placement of ads 37:20 - Why moving before you're ready is the only way to beat the "AI creators" to the punch 45:10 - Why live meetups and private forums are the biggest builders of business in 2026  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

What if you could land your podcast in front of some of the biggest publications? Get a TV Spot? Or Even Land a Book Deal?  Today we’re talking to former radio host, turned podcaster, author (and star on Big Brother) Heidi Anderson to talk about how she teaches her clients to become their own Kris Jenner. Her clients have landed on hundreds of publications including the Today Show, news.com, The Daily Mail, Good Morning Britain and Mamamia and she’s got 5 very easy steps so you can too.  You’ll learn: How to find the angle that makes journalists say yes  The one-sentence pitch that landed a client on national TV  What to say in your pitch (and your follow up)  Which publications YOU should pitch to in 2026 You’ll hear Find Heidi over at IG @_heidianderson (https://www.instagram.com/_heidianderson/), Facebook (https://www.facebook.com/therealheidianderson/) and her website https://www.heidileeanderson.com/  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

We’ve landed podcasts on the charts with 300 downloads.  Not 300,000 … just 300. And if you’ve been posting consistently, adding CTAs, doing all the ‘growth hacks’ that the experts have been recommending but you’re still stuck. It’s not you. It’s the algorithm.  Spotify, Youtube and Apple are all fighting for attention right now and they will reward and promote your content IF you optimise for these specific metrics.  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters wait for "the right time" to launch, fearing they aren’t expert enough or that their voice doesn't matter. Melissa Ambrosini didn't wait. She started with a simple desire to share her journey and has since built a global empire, reaching millions through The Melissa Ambrosini Show and her bestselling books. But behind the massive downloads and sold-out stages is a constant practice of mastering the inner critic that tells you you're not ready. Still not convinced you can manage a massive show while staying grounded? Melissa shares how she manages the demands of a global brand while prioritising her family and her health, proving that "hustle" isn't the only way to the top. This episode is an absolute masterclass in moving past the "imposter" phase, treating your podcast like a professional media outlet from day one, and the essential mindset shifts required to sustain a show for over 600 episodes. We chat about:  🎙️The transition from "the stage" to "the mic" and how to own your unique voice 🎙️The non-negotiable role of consistency in building a top-ranking global show 🎙️Building a sustainable production rhythm that prevents creator burnout  You’ll hear:  0:00 - The career pivot: How Melissa moved from professional dancing and acting into the wellness and podcasting space 6:42 - Why Melissa decided to start The Melissa Ambrosini Show and how it has evolved over the years 14:15 - How to keep showing up when the growth feels slow 21:30 - How to use AI without losing your magic 29:55 - What it actually looks like behind the scenes to produce a world-class podcast 37:20 - Melissa’s advice for podcasters who are afraid of what people will think 44:08 - How Melissa balances motherhood, writing, and hosting without losing her peace 53:12 - Future-proofing your brand: Where Melissa sees the future of podcasting and creative content  Follow Melissa over at: https://www.instagram.com/melissaambrosini/ and https://melissaambrosini.com/ Listen to The Melissa Ambrosini Show on Apple (https://podcasts.apple.com/ae/podcast/the-melissa-ambrosini-show/id1196106699) or Spotify (https://open.spotify.com/show/4cBKCrx06MkdcinQNTbXI7). Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

He sent Gary Vee a message … and 30 minutes later got a job interview. Zachary Owings was playing professional baseball for the Miami Marlins, watching hours of Gary’s content and one day took a chance. He now works alongside Gary Vee, hosts the Real OShow with his brother Joshua and has hundreds of thousands of followers and millions of views across the podcast and youtube … but his advice for podcasters? It’s COMPLETELY different to what you’d expect. Especially when it comes to guests.  We chat about:  🎙️How to build a podcast community that buys from you (not just listens)  🎙️Whether YOU should have guests on your show  🎙️What you need to include in your cold outreach if you want people like Gary Vaynerchuk to respond  Listen to The Real O Show on Apple (https://podcasts.apple.com/us/podcast/the-real-oshow-podcast/id1634513051) & Spotify (https://open.spotify.com/show/51DacIVT9XnmaKnrvG4zCB)  Or watch on Youtube here - https://www.youtube.com/watch?v=zyiN4V2yTfQ  Follow Zachary & Joshua on Instagram here - https://www.instagram.com/therealoshow_/  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters think they need thousands of downloads before a brand will take them seriously. Madelyn from The Healthy Hustlers monetised within her first six months. And now she’s reached 4 million downloads across the podcast, and brand deals are her number 1 source of income 7 years later … but they’re not the brand deals you’ve heard about before! Still not convinced? One of her clients landed a $1,000 brand deal with just 30 downloads per episode. There is a way to approach brands when you’re a smaller podcast but hardly anyone ever talks about it! This episode is a masterclass in how to show brands what you’re worth, how to price your deals and how to land partnerships before your download numbers look “impressive.” We chat about:  🎙️How to land brand deals before you have big download numbers 🎙️What most podcasters get wrong when pitching sponsors 🎙️How to make brands see the value in your show You’ll hear:  0:00 - How Madelyn built Healthy Hustlers to over 4 million downloads and why monetisation started way earlier than most people think 3:44 - How to start recording solo episodes when you feel awkward, nervous and like you’ve got nothing valuable to say 12:28 - What she’s learnt about podcasting after interviewing some of the biggest  names 14:44 - How to land bigger names on your show (even if your podcast isn’t “big” yet) 18:46 - The scripting strategy she used to get Kayla Itsines saying “I’ve never spoken about this before” on her show 21:33 - One of the first things Madelyn did that saw HUGE growth in her podcast 25:50 - Doing series with other people on your podcast: how to leverage guest’s audiences 30:58 - What it’s like signing to a podcast network and things you need to be aware of 35:08 - The kind of brand deals most podcasters overlook (and why small shows are more powerful than they realise) 38:44 - How to pitch your dream brands 40:44 - The most important thing you need to get big brand deals + how to find what brands you’re aligned with 44:48 - The kinds of ads you can actually place in your podcast 49:50 - How to price your podcast to brands even if you have a small audience 54:27 -  After 7 years of podcasting - how Madelyn keeps herself motivated to keep recording 58:18 - The podcast she loves right now and why she avoids consuming too much content in her own niche Follow Madelyn over at https://www.instagram.com/madelyncarafa/ and https://www.instagram.com/thehealthyhustlers/  Listen to The Healthy Hustlers on Apple - https://podcasts.apple.com/au/podcast/the-healthy-hustlers-podcast/id1400257108 or Spotify - https://open.spotify.com/show/0JbdhahNuAtoJlp4TPSGDt  Find your human design here (https://www.myhumandesign.com/). Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

You might recognise Myf Warhurst’s voice from her days on Triple J, Spicks and Specks, I’m A Celebrity, from Bang On with Zan Rowe  or even as Aunt Trixie in Bluey!  But today we’re talking about her podcast ‘The Moment with Myf’ and why after such a long career in radio and television Myf chose to start her very own podcast.  We chat about:  🎙️ Why Myf put off starting a podcast for 13 years (and how you can get out of your own way)  🎙️ What she had to uynlearn from radio to become a better podcaster  🎙️ The prep she does before every single episode  🎙️ The fear framework that stops most people from starting  Want to see more behind the scenes? Follow Myf over at https://www.instagram.com/myfwarhurst/?hl=en and https://www.instagram.com/themomentwithmyf/?hl=en  Listen to The Moment on Apple - https://podcasts.apple.com/au/podcast/the-moment-with-myf-warhurst/id1838865699 Spotify - https://open.spotify.com/show/5A6NnCMx4Or5zwywagmTZB or Watch on Youtube - https://www.youtube.com/channel/UCmeMYXPOW0j7rMIwjbrkkFA Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters don’t quit because they hate podcasting. They quit because they’re stuck in the middle and unsure if what they’re doing is working, having intrusive thoughts that ask if they should be further along by now and quietly questioning whether all the effort they put in is worth it. It’s not easy. So today I’m talking to Arielle Thomas, the incredible founder and creative behind Cinemas Thom, and host of the Process The Podcast which interviews the creatives behind some of the biggest campaigns and brands. It’s a conversation about what a podcast looks like while you’re juggling everything else in your life, whether that’s running a business, working in a career, studying or just managing a busy life.  We chat about:  🎙️ The resilience it takes to keep showing up when there’s no obvious way to tell if you’re on the right track 🎙️ Keeping a podcast running when some episodes hit and others don’t 🎙️ How podcasting can turn guests into adult friendships 🎙️ Building a team offshore to help with your production Want to hear more about the Clubhouse? Click here (https://www.cinemathom.com/clubhouse)or visit Cinema Thom at www.cinemathom.com If you want to follow along Arielle’s journey, head over to IG @arielle.thomas (http://www.instagram.com/arielle.thomas) and listen to the Process The Podcast on Spotify (https://open.spotify.com/show/2eK1rXpYWElkHaNpaZ7fkW?si=a146b88f71e14af4) or Apple (https://podcasts.apple.com/au/podcast/process-the-podcast/id1612441858). Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Every single person with over 1 million downloads has shared these same 5 pieces of advice and the best thing about them? They’re SO simple and easy to implement … most people just don’t know that these are the things that move the needle  If you’ve been consistently putting out episode but haven’t seen your podcast growing these 5 things are the ones that will completely change how you look at your episodes (and downloads!)  You’ll hear:  🎙️The one question to ask yourself before recording your podcast  🎙️Why Youtube is the biggest growth opportunity for podcasts right now  🎙️The reason podcast clips don’t work like they used to and what to do instead  0:00 - Why I’m recording this episode  1:57 - The pitch test for every podcast  3;48 - Can you re-brand your podcast? 4:26 - Why consistency alone isn’t enough 4:52 - The reason most seasonal podcasts never get the growth they deserve  5:39 - How to optimise for Youtube  6:52 - What to post on social media (and when)  9:48 - The secret all of the big podcasters use  12:24 - Your next step if you want to grow in 2026 Get the DEBRIEF here - https://project-c-2.kit.com/351e63aa1a  If you’re ready to go all in on your podcast in 2026, I’m working with a VERY small group of creators …. send me the word MIC DROP www.instagram.com/alyciachapman_ and send you some more details  And if you want to see an example of the pre-interview questions send me a DM with the word QUESTIONNAIRE at www.instagram.com/alyciachapman_ Listen to Monique’s episode The Strategy to Get MORE People to Listen to Your Podcast on Spotify (https://open.spotify.com/episode/6DyoOFbpvfQrueZG88x6qy?si=22609f01956f4eca), Apple (https://podcasts.apple.com/au/podcast/the-strategy-to-get-more-people-to-listen-to-your/id1840086977?i=1000735245312) or YouTube (https://youtu.be/87BTjW3YguQ?si=YUBYsmmiL87mTlA6). Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast

Have you been wanting to monetise using your podcast but you have no idea where to start?  Or you have a product you’re trying to sell but can’t figure out how to tie it in naturally to your content? How much should you even be charging? Today I’m sitting down with Ruby Lee, the founder behind Flow State Business, who not only has an amazing business but a community that WANTS to buy her products. We chat about:  🎙️How to use your podcast to sell guides, courses, ebooks and more  🎙️Ruby’s strategy for getting people in her world (and it’s so much easier than you think) 🎙️What it actually looks like when your podcast, emails, and offers work together You’ll hear:  0:00 - What Flow State Business is and why Ruby’s audience wants to buy from her 04:08 - How Ruby’s podcast has generated millions (without heavy selling or launches) 05:16 - Strategies to help make your podcast part of your sales cycle 10:00 - Exactly what Ruby does to get her listeners realising they want to work with her 12:59 - How to identify your easiest low-ticket offer (even if you think you don’t have one) 19:46 -  What should go inside a low-ticket guide and what to deliberately leave out  21:40 - You’ve made the offer… now what actually makes people buy it? 23:33 - The exact platforms Ruby uses to sell 29:28 - How Ruby brings in 400 new listeners in under 25 minutes 31:58 - The one word email strategy that gets an 88% open rate (and why it works) 42:44 - How Ruby use her Instagram stories to get her audience to buy her guides 46:36 - The process behind why Ruby chose her prices 49:24 - Tips on using your podcast to sell without it sounding salesy 54:08 - The episode format that brings Ruby the MOST sales (and it’s not even more work) 55:38 - What to do if you want to change your podcast topic without losing your audience 1:03:00 -  Ruby’s advice for building an email list that actually converts 1:07:00 - Rapid fire: podcast habits, lessons, and what Ruby’s still learning Want more of Ruby? Listen to Ruby’s podcast Flow State Business on Spotify (https://open.spotify.com/show/5lPNUaTDpaydqlhrAlnUuw?si=d592ab6a819c4094), or Apple (https://podcasts.apple.com/nz/podcast/flow-state-business/id1384762015). Visit her website at www.flowstatebusiness.co or check out her IG @_rubylee_ (https://www.instagram.com/_rubylee_) Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters dream small. They focus on the downloads and listens only. But what if there were more ways to get your audience involved on a much deeper, and personal level? The Humble Brags Podcast has done exactly that - coming off the back of a San Francisco and New York tour where they interviewed the co-founder of Netflix and so many more incredible guests. They have retreats, merch, sponsored partnerships, and they do all of it through the lens of e-commerce marketing.  Hannah is the Head of Partnerships at Shopify AU/NZ and Carmel has a decade worth of experience as a marketing consultant. And it SHOWS. We chat about:  🎙️ How to apply e-commerce strategies to your podcast and really stand out in your niche 🎙️ The tip to finding sponsorships that actually align with your audience (and without selling out) 🎙️ How they turned listeners into event attendees, email subscribers and people wearing their hats You’ll hear:  0:00 - Who Carmel and Hannah are and why their business backgrounds are instrumental to their success 04:01 - The criteria they use to choose podcast guests their audience will love 6:44 - How they prepare their guests before recording to make sure they get the best episode possible 8:25 - What they do behind the scenes to make sure the guests feel open and comfortable sharing their stories 10:25 - Why they made the decision to only do in person recordings (nothing online!) 13:50 - Exactly what they did to turn their podcast into a recognisable brand 20:31 - The trick to getting partnerships that are aligned with your brand 23:28 - Real examples of how brands can be integrated into your show without selling out for you audience 27:00 - Real figures - what is the minimum spend for a sponsorship on Humble Brags? 33:02 - How they get their podcast listeners to follow them on social media 36:47 - What podcasters should do before starting an email list 39:34 - Steal these strategies from their marketing ecommerce background! 45:28 - Carmel and Hannah’s favorite moments with their Humble Brags community 46:58 - How they split their responsibilities as co-hosts (without building resentment) 50:23 - What’s coming for Humble Brags in 2026 53:00 - Mic drop moments (rapid fire questions) Follow the podcast on IG @humblebrags_ (https://www.instagram.com/humblebrags_) or check out their mailing list pop up over on their website www.humblebrags.com.au If you’re ready to take action from this episode - Download the Debrief here -  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

What does it really take to build a podcast that people come back to every single week? In this episode, I’m sitting down with Xander Cross, a podcast producer at Nova who works across multiple major shows including Big Business with Brittney Saunders and High Scrollers. If you’ve ever wondered exactly what a podcast producer does, and how you can start applying their strategies and expertise into your own show - then you’re going to want to listen to this one. We chat about:  🎙️How big shows decide what’s worth talking about (and what isn’t) 🎙️The editing choices that keep listeners engaged without them even noticing 🎙️How to think like a producer when you don’t have one You’ll hear:  0:00 - How Xander ended up producing BIG Australian podcasts 1:05 - What a real day in the life of a podcast producer looks like 2:33 - How podcast producers choose topics for episodes that will have the highest impact for their audiences 7:51 - How to think like a producer when you don’t have one 10:43 - How intentional big podcasts really are including a bonus social media hack! 14:10 - What gets cut in an episode and why it matters more than you think (you could be losing listeners doing this!) 16:23 - The podcasting organisation tool that Xander swears by 20:41 - Everything that happens when a guest goes on one of Xander’s shows + a tip on how to reduce your research time 26:25 - A radio lesson that can help you to build your podcast community 30:16 - How podcast monetisation works behind the scenes 33:14 - How to grow your audience when you’re starting from scratch 36:05 - The metrics that actually matter if you want to grow your show 39:15 - The best conversion tactic to move people from social media to your podcast 45:46 - Rapid fire questions! If you want to follow along with Xander online, head over to his IG @xanderrcross (https://www.instagram.com/xanderrcross/?hl=en) Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Taki Moore is the coach to coaches. He’s worked with some of the biggest names in the coaching space (including Dan Martell, Maria Wendt, & Erika Cramer just to name a few) and has helped hundreds of coaches scale to seven figures. If you follow him on social media you might have seen he fired his entire sales team … and still added an extra $100k per month in recurring revenue. How? Content. Taki creates content that people want to watch, it’s entertaining, it’s FUN for him to create and it is completely designed to generate sales (without you even noticing.  We chat about:  🎙️What makes content feel ADDICTIVE and how to make people binge your videos 🎙️The key to holding someone’s attention throughout your episodes 🎙️How to move listeners seamlessly across platforms 🎙️The piece of content Taki wishes he had started making YEARS ago You’ll hear:  0:00 - Why Taki has doubled down on YouTube content as his number #1 sales strategy (and why you should too) 6:00 - How replacing a sales team with content added an extra $100k in monthly recurring revenue 11:05 - The question Taki asks himself before creating anything 13:38 - An analogy about Kayne West and making content (I didn’t expect this one but it’s SO true) 15:09 - The reason short clips alone won’t grow your podcast… but what actually turns casual scrollers into listeners (and clients) 18:29 - “Brandwidth” - How to drive your audience to follow you on ALL of your platforms 21:47 - Taki’s Secret Formula: how he gets you to binge watch his content (STEAL THIS!) 25:08 - Is the age of building a brand by giving tips and tricks on social media over? What you should be doing instead 29:00 - How Taki decides what to talk about without a content calendar 35:56 - What podcasts does the coach for coaches listen to? 37:30 - The best advice Taki has ever received Find Taki on IG @takimoore (https://www.instagram.com/takimoore/?hl=en) or over on YouTube here (https://www.youtube.com/@TakiMoore). Watch how to create a banger piece of content here - https://youtu.be/tYu7HdJQwnk?si=q3WQySX_x3XBBx7x And how to get coaching clients daily here - https://youtu.be/WzhkRq6RT4o?si=gfqUxgQ7oxJyDD49 If you’re ready to take action from this episode - Download the Debrief here - https://project-c-2.kit.com/09c290ca1b Want to start your own podcast? Ready to become the go-to in your industry? I’m working with a VERY small group of creators in 2026 to build podcasts that people can’t wait to listen to … if that’s you send me the word Mic Drop over at www.instagram.com/alyciachapman_ Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

If you combined the population of Australia and New Zealand, you still wouldn’t reach the number of followers Kayla Itsines has across her platforms (43 million on just her personal accounts) so when I wanted to do an episode on building a community I knew I had to speak with her! Kayla grew her following originally with the Bikini Body Guide before creating her app SWEAT! Now 15 years later her following is 98% women and she is still in her DMs every single day talking directly to her community. In 2024 Kayla launched her podcast Sweat Daily where they had over 120 episodes drop in under a year! This episode isn’t just talking about how to build a community, we talk about creating content, how she overcame her nerves and what she still holds back from sharing today and what makes an incredible interview (as well as what not to do!) We chat about:  🎙️The lessons she learnt from starting her own podcast  🎙️What makes a great interview vs a terrible one (and how to make your guest feel comfortable!)  🎙️How she manages her content with a tiny team  You’ll hear:  0:00 - Why we got Kayla Itsines on  1:30 - What Kayla shares that makes her community feel connected  3:43 - The one thing Kayla deliberately keeps private and why  6:05 - What you need to do if you want to have a great podcast  8:02 - The reason you need a WHY and how to show up through a tough moment  10:10 - What Kayla did to build community that is now BANNED  13:53 - What she does now 14:19 - How Kayla balances motherhood, social media and running successful businesses  15:15 - The app she uses to cut down her screen time  16:27 - The most important thing about building a community (and why you might struggle if you don’t have this) 18:39 - Kayla’s content team now  21:19 - How to navigate outgrowing your personal brand  22:36 - What makes a great interviewer (from someone who has been interviewed hundreds of times) 24:30 - What gives Kayla anxiety and how she manages it  27:06 - Starting her own podcast  30:48 - How Kayla prepped for interviews  32:16 - The one thing you should never do as an interviewer  36:19 - If someone was too scared to start but wanted their own podcast in 2026, what advice would Kayla give them? 40:53 - Media training for difficult questions  42:33 - The podcasts on Kayla’s rotation (I wasn’t expecting these!)  45:41 - Mic Drop Moments  You can find Kayla over at  @kayla_itsines (https://www.instagram.com/kayla_itsines/?hl=en) and @sweat (https://www.instagram.com/sweat/?hl=en)  Website - www.kaylaitsines.com Or download the Sweat! App and get a 7 day free trial here - https://sweat.com/ If you’re ready to take action from this episode - Download the Debrief here - https://project-c-2.kit.com/ede722b06b  Want to start your own podcast? Ready to become the go-to in your industry? I’m working with a VERY small group of creators in 2026 to build podcasts that people can’t wait to listen to … if that’s you send me the word Mic Drop over at www.instagram.com/alyciachapman_ Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

If growing your podcast in 2026 is one of your New Years Resolutions then welcome, you’re in the right place. Today I’m answering your most commonly asked podcasting questions, and walking you through the five things that truly matter if you want a podcast that people come back to every single week. You’ll hear: 🎙️The 5 non negotiables if you want to grow your podcast in 2026 🎙️How long your episodes should be (and how to know when they’re too long) 🎙️Your podcast equipment - where you should invest your money (and where you’re wasting your time) 0:00 - Should you start a podcast in 2026? 1:58 - Where the majority of people are focusing their attention right now  3:13 - Does longform or short form perform better?  8:45 -#1 - Most people never answer this question 9:36 - #2 - Why does THIS podcast need to exist? 10:49 - #3 The question that helps you find your dream listeners 12:32 - #4 - How to decide on your growth strategy  14:02 - Alex Coopers masterclass on Social Media  14:53 - #5 - The most important question to ask yourself  18:24 - Podcasting equipment 101 - What to buy and what’s a waste of money 21:37 - The most important part of your setup regardless of budget 22:39 - How long should your podcast episode be?  24:33 - The best way to get rid of podcast nerves when you’re starting out  27:29 - Why podcasts are great for anyone who is just starting to do speaking gigs and interviews 28:57 - The content you should be posting on social media in 2026 to grow your podcast  30:05 - The content that has performed the best for us in 2025  31:37 - If you’re doing this with your podcast, it will be SO hard to get people to care about (and engage with)  34:55 - Gary Vee’s guide to repurposing long form 36:17 - If you’re still stuck, listen to this  Grab your podcasting equipment checklist here - https://project-c-2.kit.com/equipment-list  (What to buy, what to skip and discount codes too!) Ready to go all in on your longform? Get the worksheet with your 5 questions here - http://project-c-2.kit.com/five-questions Want your podcast to be something people can’t wait to listen to in 2026 that positions you as the go-to? Send me the world LMP over on instagram - www.instagram.com/alyciachapman_ Listen to Anita’s episode 10x Your Podcast Growth without Spending Any Money on Spotify, Apple or YouTube. Listen to Monique’s episode The Strategy to Get MORE People to Listen to Your Podcast on Spotify, Apple or YouTube. Grab Gary Vee’s Guide on how to turn long form video into 64 pieces of content here. Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

What goes into creating podcasts for some of the world’s most loved celebrities?  Today I’m sitting down with the incredible Amelia Chappelow.  Amelia started her career with the ABC and Triple J creating the Like a Version podcast so many people still love today. Since then she’s been involved with Linda Marigliano's Tough Love podcast, The #1 Spotify Podcast 'Who Is Daniel Johns?  And worked with incredible shows across Earwolf, Spotify and Sirius XM including Storytime with Seth Rogen, Bitch Sesh with Casey Rose Wilson & Danielle Schneider, Unspooled with Paul Scheer & Amy Nicholson, Scam Goddess with Laci Mosley, I Weigh with Jameela Jamil, and TV, I Say w/ Ashley Ray. She’s now Head of Content at MIK Studio where she recently launched Storytime with Kayla Jade (a #1 podcast across Australia) and Myf Warhurst’s The Moment.  We chat about:  🎙️The word most podcasters use that shuts your audience out  🎙️A strategy most producers leverage to grow their shows (but never really talk about!)  🎙️How to structure your episodes so people can’t WAIT to listen to the next episode  You’ll hear:  0:00 - Who is Amelia Chappelow & Who Has She Worked With? 6:24 - What it’s like working on a celebrity show?  7:55 - How can a producer add value to a podcast? 16:54 - The most IMPORTANT question to ask yourself before recording any episodes 18:05 - How to make your listeners feel like you’ve made this podcast episode just for them  20:01 - How should you script? 27:27 - Are you closing the doors on your listener? 29:54 - Use this small shift to hook your listeners in to wanting more 31:48 - The building blocks of a great show  35:49 - How to grow your show organically  39:21 - What Amelia includes to make sure listeners come back every single week  42:01 - What goes into a successful podcast launch  52:05 - The podcast Amelia keeps coming back to every single week  Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep-16-amelia-chappelow  Find Amelia over at @ameliachappelow and https://www.ameliachappelow.com/   Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Morgan Nelson has shared stages with Steven Bartlett, Chris Williamson, has sold out events and got millions of downloads on his podcast every single month.  But … it took him 18 months to start his podcast.  He had a voice in his head saying he wasn’t ready, that he needed to do (insert limiting belief here) BEFORE he could get behind the microphone, and his advice to you? Start now.  If you want to know how to get out of your own way (and the science behind why you’re there in the first place), the platforms and tips you need to actually grow and what Morgan has learnt from some of the best podcaster in the world, this is your episode. .  We chat about:  🎙️How Morgan preps for interviews now and the type of question you should NEVER ask  🎙️What he did on Youtube to get more downloads in 6 months than the 3 years earlier  🎙️How Morgan sold out his event and what you can learn from this for your podcast  You’ll hear:  0:00 - Who is Morgan Nelson  2:06 - Why Morgan Nelson put off starting his podcast  5:25 - The change that brought in a million podcasts a month  10:15 - Hormozi checks this, and if you do it … it’s an instant no to being on your podcast  10:52 - How to prepare for your guest episodes  12:46 - Speaking on stage with Steven Bartlett & Chris Williamson  13:25 - How Chris Williamson prepares for his episodes (Morgan tried it and 10x’d his downloads!!)  16:27 - What Morgan is currently testing with the podcast  20:59 - The mistake most people make that turns their audience off  25:03 - How to build hype for your podcast or event  40:40 - Do this to sell out your event (or find new listeners!)  47:17 - Do you think Steven Bartlett does this?  48:48 - It’s not your fault you haven’t taken action on your podcast or content yet … this is what’s stopping you  Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep15-morgan-nelson And check out the 7 Techniques the best podcasters in the world use here - https://project-c-2.kit.com/7-techniques Find Morgan over at @morgantnelson on IG, @morgantnelson on YouTube and https://morgantnelson.com/ and his podcast Dream Out Loud on Spotify and Apple. Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

You don’t need a huge audience to get brand deals and people to talk about your podcast … but you do need the things we talk about in this weeks episode. Today I’m joined by Pru Corrigan from One Day Dream, the team behind Just For Girls, Where’s Your Head At, Ready or Not, Culture Club, The Pump Up Pod, Hotter Than Yesterday and Hear Me Out Podcasts and Talent Agency to some of Australia’s favourite creators.  We chat about:  🎙️How to pitch yourself and your podcast (and what you should NEVER do)  🎙️What the best podcasters are doing every single day to get their audience bought in  🎙️The clickbait strategy that’s working right now to get more people to consume your content  You’ll hear:  0:00 - Who is Pru Corrigan  2:00 - Why One Day Dream started building their podcast stable  4:18 - The reason most brands won’t invest in podcasting  4:58 - What the best podcasters are doing to get brands to say yes 6:11 - How can you get people to notice your podcast 8:28 - This influencer got 80,000 people to attend an event and sold out her products by creating connection  9:28 - In 2026 people are going to be wanting more and more of this  11:35 - The Double E’s you need to win at podcasting 11:57 - The EXACT script to get you onto your dream podcasts  14:48 - How to pitch to your dream brands for sponsorship or collaborations 18:14 - The risky move to get dream brands to fall in love with you and your audience  20:25 - How Pru got the attention of Sephora  23:01 - What the biggest influencers do to build community  28:17 - The brand partnerships that aren’t being done right now  28:54 - The different ways you can monetise your podcast  33:35 - How to deal with negative PR and backlash  35:24 - What you should do if your reel goes viral  38:14 - Do you need to censor yourself if you want brand partnerships? 38:49 - The types of podcasts that are blowing up in 2025  39:55 - How do ODd decide if a podcast is going to be good or not 43:35 - The secret to making a show people want to listen to  44:29 - Do you need to treat podcasting like a full time job? 47:17 - Can you just outsource everything to a producer? 50:58 - Mic Drop Moments  Want to actually take action from this episode? Download the Debrief here -  Find Pru over at @prucorrigan, @onedaydreamteam, on LinkedIn and her website https://onedaydream.com.au/    Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

7/10 people read a podcast episode’s shownotes before they even decide to listen to your podcast.  I never used to believe this but as I’ve got more and more time poor, I’ve become that person 🙋🏼‍♀️ And if that’s you? Hi … Welcome to our Shownotes! Today Anita Siek from Wordfetti joins us to teach you how to craft words that make people take action BUT she’s not just any copywriter. Anita studied psychology, linguistics and worked as a lawyer before starting her brand Wordfetti so if there is anyone that is going to teach you how to write (and talk) so that people take action … It's her.  We chat about:  🎙️The three hook types that work to capture someone’s attention every single time (and how to use them for your episode titles) 🎙️How to not only spend LESS time planning recording content… But also increase the chances of someone buying from you 🎙️Why the content you’re creating right now might not be giving you the results you want (and the 3 things to do instead)  You’ll hear:  0:00 - Who is Anita Siek  1:40 - The stat that will completely change how you think about your podcast!  3:37 - How to write a podcast episode title that makes your ideal audience want to listen  3:49 - The three types of hooks that are outperform ALL others right now 11:51 - How to make your audience feel like you completely understand every single problem they have  18:18 - If you want your podcast to build a cult like community, you need to have this nailed  25:16 - The prompt that will make ChatGPT actually sound like YOU  28:46 - Why you need to STOP posting educational content if you want people to buy from you  30:21 - The type of content to post if you want to be known as the go-to person in your niche    40:34 - 5 things you need to do to attract your ideal audience that can’t wait to listen to every week 42:37 - The one thing that will make your content unskippable (and most people don’t do!)  43:48 - What I wish we could have in this podcast, but have chosen not to (and why)  50:40 - The podcast you should all listen too and the best advice Anita has ever received  Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/anita_siek Find Anita over at @anitasiek and https://anitasiek.com/wordfetti And listen to her podcast on Apple - https://podcasts.apple.com/us/podcast/brandfetti/id1464154049 Spotify - https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Toni & Ryan has been named by Apple as a podcast they love, is on the top charts every single week, gets millions of downloads every single month and was named as one of Australia’s favourite podcasts … but it started out as two friends recording a demo and having a laugh.  Today I’m joined by Ryan Jon to talk about building the community behind Toni and Ryan (The TARPers), and how they’ve built a podcast so many people love to listen too every single week. From the content strategy, reels and what’s actually worked to grow the podcast we cover it all!  We chat about:  🎙️The strategy to make sure you NEVER run out of content  🎙️The things that build a community that can’t wait to tune in every single week  🎙️How to create moments that go viral  You’ll hear:  0:00 - Who is Ryan Jon  3:09 - How they come up with new content every single week  4:21 - This will give you the BEST reactions with any guests or your co-host  5:10 - Where to find great content 6:38 - Should you tell your guests or co-hosts what you’re going to talk about? 9:36 - The KEY to incredible podcasts  10:28 - And how to choose moments that will go viral  12:12 - How to create a loyal community that can’t wait to listen every single week 14:00 - Getting 1000 people to show up to a meet and greet in 24 hours  16:28 - Naming your community  18:25 - How to get your community to actually engage and send in questions and stories  20:38 - How to monetise your podcast without ads  29:14 - The biggest thing that grew the show to millions of downloads  32:46 - If you’re scared to start creating content, listen to this  34:08 - How Toni & Ryan actually started  36:08 - How to make sure people stay to the end of your podcast  36:30 - The strategy to choose the right ads and partners for your show  39:24 - If you want to start a podcast ask yourself this question first  40:34 - Bringing your producers into the conversation  42:19 - The team behind Toni & Ryan  43:53 - Where you should focus your attention in 2026  50:12 - The podcasts that inspire Ryan  53:53 - Most embarrassing behind the scenes moment  55:29 - Best advice that Ryan’s ever been given  Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep13-ryan-jon  Find Ryan over at https://www.instagram.com/ryan.jon And listen to Toni & Ryan on Apple - https://podcasts.apple.com/au/podcast/toni-and-ryan/id1526634903  Spotify - https://open.spotify.com/show/5OzkclFjD6iAjtAuo7aIYt  Youtube - https://www.youtube.com/@ToniandRyan  Check out their Patreon here - https://www.patreon.com/cw/ToniandRyan  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters spend thousands on equipment, editing, and marketing... but they're forgetting the ONE thing that actually makes people listen: their voice. Annalise McCarthy is the speaking coach who turned her own anxiety and speech impediment into a superpower. She trains some of Australia’s top leaders, CEOs and executives to speak with confidence and command any room.  Regardless of how many episodes you’ve recorded, most people secretly sabotage themselves every time they speak … The good news though? It takes just 60 seconds a day to fix it and we’re going to give you the exact steps you need.  We chat about:  🎙️The 5 words that kill your credibility 🎙️A simple change that will make your guests (and listeners) lean in to every word you say 🎙️The hack for your posture that will make you instantly feel more confident  🎙️What professional speakers and podcasters do to warm up  🎙️And the awful speaking habit that actually makes people disengage  You’ll hear:  0:00 - Why we got Annelise on the podcast  1:27 - The one thing every great speaker and podcaster does 6:03 - Do this before you start recording 6:45 - Exercises to do before you start recording  8:28 - The breathing technique that will remove your anxiety in 30 seconds  13:44 - Never eat this before recording 16:53 - Why two people can ask the same question but have a completely different podcast episode  20:30 - What Steven Bartlett does to get MORE from his guests  24:30 - The real reason you hate your own voice  28:33 - The 60 second exercise to remove ‘uhm’ from your vocabulary forever  37:31 - These words destroy your credibility  39:37 - If you want to sound like the go-to say your sentences like this  42:00 - If you think you ‘suck’ listen to this  45:54 - The one question that builds instant report  47:22 - How to be memorable  Want to actually take action from this episode? Download the Debrief here -  Find Annelise over at  Instagram - @herspeakingcoach Website - https://www.herspeakingcoach.com/ Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

When everyone else is making shorter videos and putting things behind pay walls Caleb Ralston has given away the most valuable personal branding course on the internet completely for free, and he’s not stopping there.  If his name sounds familiar before he started Ralston Caleb built and led the Hormozi’s 18 person media team and grew their audience from 1.2M to over 11.5M and generated over 3 Billion organic impressions in 12 months. Before that he was part of GaryVee’s team and grew his Tiktok following from 300K to 3.5M in 3 months.  In a world that is becoming saturated with AI Caleb believes that a strong personal brand is your greatest business advantage and he is passionate about creating not just likes … but a legacy.  We chat about:  🎙️What most content creators and podcasters get wrong 🎙️The secret to retention (even when your videos are over 6hrs long!)  🎙️How do you find and attract incredible creatives  🎙️And how do you get people to go from instagram to your long form on Youtube (it’s not what you think)  You’ll hear:  0:00 - Who is Caleb Ralston  0:21 - Why most creators fail  1:34 - Creator burnout is real  3:30 - The greatest retention hack  5:02 - Do THIS to build trust with your audience  6:22 - Should you post every piece of content?  9:19 - The two types of creators in this world  13:23 - The key to getting 690K+ views and 30,000 email addresses from a video  14:59 - Ask yourself these questions before creating any long form content  17:20 - How to get people to consume your content  20:32 - Why most podcast clips underperform  22:52 - How Caleb promotes his long form content  24:15 - The new video format Caleb is testing that has ridiculous results!  29:06 - How to decide where to repurpose your longform  34:50 - Why you shouldn’t optimise to go viral  39:05 - What to do if you can’t figure out how to stand out  41:54 - How to find the best creatives in the world  49:07 - How to create a high performance culture with contractors  54:11 - The podcast Caleb keeps coming back too   Want to actually take action from this episode? Download the Debrief here - http://project-c-2.kit.com/ep11-caleb-ralston Find Caleb over on  Youtube - https://www.youtube.com/@CalebRalston Instagram - https://www.instagram.com/calebralston/?hl=en LinkedIn - https://www.linkedin.com/in/calebralston/ Watch the Branding Video here - https://www.youtube.com/watch?v=Ch4Sl0POBhU and How to Lead A Creative Team here - https://youtu.be/KThtvMu0bXA?si=fGsPtjLt61dqa6e5 Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

You’ve got the podcast, made the clips … but how do you actually convert someone from scrolling on social media to listening to your podcast.  Today we’re joined by Monique Forcella aka The Socialista who has grown her following to over 90,000 people, speaks across the world, has sold millions of dollars of programs using ONLY organic marketing  and today she’s teaching you how to get people to listen (and convert) from your social media content and podcast   We chat about:  🎙️What makes content perform 🎙️The exact content calendar she’d use to grow her podcast and get people coming back week after week  🎙️The messaging you need to use if you want to create demand  🎙️What most podcasters (and creators) get wrong … It’s SO simple!!  You’ll hear:  0:00 - Why we’ve got Monique Forcella on the podcast  3:03 - What your audience are craving right now  4:44 - The four types of people who will buy (and consume) your content and offerings  8:28 - Your step by step content calendar to promote your podcast  9:21 - How to get your audience excited about your episodes  10:17 - Add this on to the end of your recording session to get more listeners  18:19 - If you have guests on your podcast … do THIS to promote your episodes 22:07 - The difference between regular content and content that converts  27:30 - How to get your audience to tell you what they want!  34:05 - Stories that convert  36:00 - This ‘story’ got Mon 40 sales in one day  39:31 - Don’t give EVERYTHING away  42:32 - How to grow your following  45:06 - Should you script your content and hooks for your podcast? 50:01 - If you feel overwhelmed about where to start listen to this    Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/d9725ec95e Find Mon over at @thesocialista - https://www.instagram.com/thesocialista_ Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

If you feel ready to start … you’ve waited too long.  Danny Kennedy is a health and mindset coach to some of the world's most successful athletes, CEOs and execs, he’s the head trainer at KIC alongside Steph Claire-Smith and Laura Henshaw. His podcast the Fitness & Lifestyle podcast has over 11 million downloads and today he’s teaching you … How to Podcast. We chat about:  🎙️The content creators top podcasters should be watching  🎙️What every single high performer he’s ever worked with or interviewed has in common  🎙️The secret to podcast consistency every single week  & We pivot into a Mindset/Coaching Session to teach you  🎙️What’s holding you back from achieving success  🎙️The reason high performers  You’ll hear:  0:00 - Why we wanted to talk to Danny Kennedy  0:54 - Listen to THIS type of content if you want to grow your podcast  6:00 - The work behind 600+ episodes  11:34 - How to keep going, when your downloads aren’t increasing  14:38 - The reality behind MOST podcasts  15:15 - What changed to get Danny’s podcast to start growing  22:35 - What to do if a guest says no to being on your podcast  24:12 - The depressing story about Alex Hormozi  26:32 - What every single high performer has in common  31:03 - If you’re worried about someone judging you … listen to this!  32:55 - Are you self sabotaging? 36:05 - The mindset shift you need to make if you want to get results  37:37 - You are ‘manifesting’ right now … whether you know it or not  42:19 - How to find ‘evidence’ that this is working … 43:58 - But none of this will work unless you change this first   Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep7-danny-kennedy  Find Danny over at  @djkfitness - https://www.instagram.com/djkfitness/?hl=en  Listen to The Fitness & Lifestyle Podcast on  Apple: https://podcasts.apple.com/co/podcast/the-fitness-and-lifestyle-podcast/id1104769476  Spotify: https://open.spotify.com/show/50wy0OVAgMdCKcFsoYgvoX  & Youtube: https://www.youtube.com/@DANNYKENNEDYFITNESS/featured  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters are sabotaging their own growth … and they don’t even know it.  Shelby Van Zwol and the team at Chain Social are behind so many of the brands that you love and trust including Mecca They’ve generated over a billion in sales and in an Australian first launched an event with  t Meta, Pinterest, TikTok and Klaviyo earlier this year.  You might be wondering why on earth we have one of the Top 3 Women in eCommerce on the show (yep she earnt that title) and it’s because not only is one of the most incredible marketing brains BUT we’ve seen too many people waste money when they dabble with paid media spend so we’re here to teach you how to do it the right way.  We chat about:  🎙️How to get people talking about your podcast EVEN in a saturated market  🎙️When you should start running paid ads  🎙️The huge mistake most podcasters make before they even hit record  🎙️Her number one hack to generate attention (and it’s FREE!)  0:00 - Who Is Shelby Van Zwol  2:47 - Why Shelby thinks DOAC is such a popular podcast  4:31 - What to do if you’re struggling to get any new listeners to your podcast  7:28 - Where should you be marketing your podcast? 9:10 - How to get people talking about your podcast (or product)  11:15 - Does your podcast have a strong enough niche? 13:56 - The most UNDERRATED tactic to grow your podcast and community16:10 - What content should you post on your podcast page? 17:41 - Marketers Bias is sabotaging your content  19:43 - You won’t believe what Chain Social are about to do ….  23:19 - How you can apply this to your podcast  27:52 - These types of content will get people to listen to your podcast  33:33 - With the rise of AI, you need to do this MORE (and all the big brands have already started)  36:59 - If you want to put paid spend behind your podcast LISTEN TO THIS FIRST  40:17 - Your very own mini ads masterclass  52:38 - The key to standing out in the podcasting world today  Find Shelby over at @shelbyvanzwol and @chainsocial  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

How do you build a podcast that people want to binge?  Erika Cramer (aka The Queen of Confidence) has built a podcast with millions of downloads with listeners who can’t wait to tune in every single week, she’s sold out book tours, speaks across the world and every single day she helps people to become more confident and finally do the thing.  We chat about:  🎙️How to secure celebrity guests on your podcast  🎙️The really simple shift that builds connection with your audience  🎙️The secret to building a brand identity that people never forget 🎙️How to overcome imposter syndrome and actually start your podcast  0:00 - Who Is The Queen of Confidence?  1:30 - Why she loves DOAC and what you can learn from it  2:28 - The one thing Erika does that builds an incredibly engaged community (it’s SO simple!)  5:25 - Do THIS when someone comments on or shares your podcast 6:30 - The power of podcasting  10:44 - Three things to do to build community  13:23 - The key to leaving a lasting impression  18:10 - How Erika got Gary Vee to say yes to being on her podcast  20:32 - And the secret insider tip that worked for Chris Do  24:20 - How to calm your nerves before a huge interview 27:51 - How to get your guests out of PR mode  31:12 - The prep Erika does before a big interview  38:37 - If you’re scared to start (or grow) your podcast … this is the pep talk you need  42:42 - What about if you have imposter syndrome? 47:25 - The advice Erika would give herself starting out    Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep5-erika-cramer Listen to Erika’s episode with Gary Vee here on YouTube - https://www.youtube.com/watch?v=4p8IC-ooHNQ  and here on Spotify - https://open.spotify.com/episode/5R6ewBAs75YeIPrrmyGzcl  Find Erika over at @thequeenofconfidence - https://www.instagram.com/thequeenofconfidence andThe Confidence Chronicles Podcast - https://podcasts.apple.com/au/podcast/the-confidence-chronicles/id1439434022  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Dreaming of quitting your day job?  Today we’re joined by D’arcy and Clutz from Bloody Brilliant Beers.  They started off as two mates reviewing craft beers and have now quit their full time jobs, grown an audience of over 500,000, built an audience so loyal some of them even have the podcast logo tattooed on them (yes really) and worked with Dominos, Red Bull and Betr.  We chat about:  🎙️How to build a community that can’t wait to listen to your podcast every week  🎙️What makes a successful co-host partnership 🎙️How to monetise your podcast and secure brand deals  🎙️The REAL behind the scenes of building a successful podcast  0:00 - Who are the Bloody Brilliant Beers Boys? 2:15 - How did they go from drinking beers to quitting their full time jobs  6:45 - What they’ve changed over the years to grow the podcast  8:19 - The segment that kick started their growth (that you can do too!)  9:07 - What to add in if you want to build trust and engagement with your community  11:38 - What they’ve changed recently & noticed a huge difference with  12:36 - The key to having a good show  18:10 - The BEST thing that’s come out of having the podcast  19:07 - How to create a two way conversation with your audience  22:06 - Do you need to have a specific set?  25:02 - The craziest things one of their listeners have done  27:03 - Come up with THIS for your audience from day one (and tell us if you have one for HDIP)  27:50 - Advice for anyone starting with a co-host 34:23 - When did they know it was going to be more than just a hobby 39:36 - Where did their first brand deal come from? 41:06 - Where most podcasters go wrong when they monetise  41:36 - How to make enough money to quit your full time job  47:02 - Where is podcasting heading in 2026 and beyond? 50:32 - Advice for anyone starting out right now  Want to actually take action from this episode? Download the Debrief & read about the different types of monetisation here http://project-c-2.kit.com/ep-4-bbb Find Bloody Brilliant Beers over at @bloodybrilliantbeers and  https://linktr.ee/bloodybrilliantbeers  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

What if AI was making your content worse instead of better?  There’s a biological reaction we have to something that looks human but isn’t … and today Marissa Kos is joining me to talk about what people are doing WRONG with AI and how you can use it to grow your podcast.  Marissa is a leading voice in the AI space, known as ‘The Blonde Bot’ on social media she is the founder of MXM an AI agency that saves founders on average 60 hours per week and is currently working on her own special project that you’ll hear about soon.  Listen in to hear:  🎙️The tools that will make podcasting 10x easier AND more effective  🎙️Why you get rubbish responses from ChatGPT and other LLM’s  🎙️The ONLY way to future proof yourself against AI  🎙️How to create an agent that will do your work for you (yes really)  0:00 - Why we chose Marissa to speak on AI  4:16 - Why is it more important than ever to pay attention to AI  7:55 - Using AI will make you MORE Human .. if you do this  10:53 - How Marissa would use AI to grow a podcast with ZERO budget  14:04 - The podcasting tools that will speed up your workflow and maximise your output  18:06 - The difference between a bot and an agent and when to use each  22:01 - If you have guests on your podcast, use AI for this  23:18 - Why you have to use THIS instead of ChatGPT  28:03 - What people are doing wrong when they’re using AI  30:18 - The next content evolution that is coming  31:35 - If you can’t get your LLM to nail your copywriting … do this instead  34:28 - The skills you need to nail to safeguard yourself against AI  38:13 - Why SO many people have AI Fatigue already  43:02 - Will AI Replace the Creative Industry? 46:40 - How to use AI as a non-creative person  Want to actually take action from this episode? Download the Debrief here https://project-c-2.kit.com/ep-2-marissa-kos  Find Marissa Over at   Instagram - https://www.instagram.com/marissa_kos/ YouTube - https://www.youtube.com/@marissa_kos Substack: https://substack.com/@marissakos Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_  Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast

He’s shared stages with Gary Vee, Steven Bartlett and Seth Godin and in the last 12 months he’s grown his Youtube following for Agency Podcast to over 370,000 subscribers (it will be more once you read this).  Dain Walker is a Brand Strategist, Author, Speaker and is sitting down with us today to tell you the secrets behind building a personal brand that makes you money, gives you life changing opportunities and ensures you stand out as the go-to in your industry.  If you’ve ever wanted to know:  🎙️How to Build Trust with your Audience  🎙️Whether YOU should Start Podcast  🎙️ What the most successful founders are doing right now to safeguard their companies and roles against AI  🎙️How to monetise your podcast and content  Listen all the way through this one.  0:00 - Why we got Dain on & The Podcast Dain listens to every single week  3:48 - Youtube’s HUGE move on AI generated content  5:43 - The biggest opportunity that’s come from Dain’s Podcast  8:56 - How to use a podcast to build trust with your audience  10:33 - Using your podcast to position YOU as the go-to  17:50 - Why most podcasts never find their audience  21:52 - How to set your podcast up for success from day one  27:59 - Should YOU start a podcast in 2025? 30:03 - The mistakes Dain made when he started podcasting  31:36 - What Dain does after every single episode  37:21 - If you’re nervous about starting a podcast, listen to this  42:44 - How Dain schedules his podcast recordings as a founder, speaker and Dad of 2  45:16 - If you’re NOT spending your time on this in 2025, you will fail  45:57 - How to use AI to create content that performs  47:41 - This is the best performing content right now 49:50 - Do founders need to be involved in creating content? 51:41 - How to build and monetise a community   Listen to the episode where Dain and the Team break down what goes into every episode of Agency Podcast here  Youtube - https://www.youtube.com/watch?v=eNs0rLEN52A  Apple - https://podcasts.apple.com/us/podcast/50-building-a-podcast-from-scratch-dain-walker/id1568032804?i=1000677848703 Spotify - https://open.spotify.com/episode/5LuWcYZ8QzDIjGf87m1VHn  Want to actually take action from this episode? Download the Debrief here Find Dain over at  Instagram - https://www.instagram.com/dainwalker And Agency Podcast  Youtube - https://www.youtube.com/@agencypodcast  Instagram - https://www.instagram.com/agencypodcast_/  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Have you already got a podcast but you can’t grow it? Or are you still unsure if a podcast is the right next step for you?  As part of this series I wanted to introduce Q&A episodes to work through the ACTUAL problems you struggling with.  If you’ve ever wanted to know:  🎙️How to turn your followers into podcast listeners  🎙️The 3-step pitch that gets crazy guests to say YES  🎙️Which 2 metrics you need to pay attention to to grow your podcast  🎙️Whether YOU should start a podcast tune  We cover all of this and more … if you have a question you want answered send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  0:00 - Why How Do I Podcast  1:30 - Why our first podcast has a community of over 40,000 people and still gets thousands of downloads every month  4:15 - Three steps to growing your podcast downloads  5:04 - How to optimise your profile so people can find your podcast EASILY  7:20 - The messaging shift that will make MORE people listen to your podcast  8:24 - How to automate your podcast growth strategy  10:35 - Getting your dream guests to say YES  12:43 - Whatever you do DON’T do this  14:48 - The two metrics every single podcaster should pay attention to Want to actually take action from this episode? Download the Debrief here See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ and https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast

90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that. Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios. Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact. We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter.  Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast' See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_  Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast