I Hate Marketing Podcast

I Hate Marketing – Episode 3 Marketing Through Acquisitions with David Turner from Briggs Equipment Marketing is difficult in any organisation. But what happens when your company is constantly growing through acquisitions, bringing new brands, teams, and messaging into the mix? In this episode of I Hate Marketing, host Mike Chinn sits down with David Turner, Group Marketing Manager at Briggs Equipment, to talk about the real-world challenges of marketing inside a rapidly expanding business. Briggs Equipment has grown significantly over the years by acquiring other companies. That growth brings opportunities, but it also creates complex marketing challenges. How do you maintain brand consistency across multiple businesses? How do you integrate new companies into an existing marketing strategy without losing what made them successful in the first place? Mike and David discuss how marketing teams manage messaging, branding, and strategy when organisations expand through acquisitions. They also explore the differences between B2B marketing and B2C marketing, and why many of the core principles of marketing remain the same, even when the audience changes. This episode is packed with insights for marketing professionals, business owners, and anyone working in B2B marketing, particularly in organisations going through growth, mergers, or acquisitions. In this episode you’ll hear: The challenges of marketing in a company that grows through acquisitions How to maintain brand consistency across multiple businesses Aligning marketing strategy when new companies join the group The real differences between B2B marketing and B2C marketing Why messaging becomes more complicated as organisations scale Lessons from marketing inside a large industrial and engineering organisation About the guest David Turner is the Group Marketing Manager at Briggs Equipment, a leading provider of materials handling equipment, engineering services, and workplace solutions across the UK and Ireland. In his role, David oversees marketing strategy across multiple divisions and brands within the group. Get in touch Got a question, topic idea, or someone we should have on the show? Email the podcast at [email protected] We’d love to hear from you.  

In Episode 2, Mike Chinn is joined once again by Grace Lee, who works in the charity sector for a national charity, for Part 2 of their conversation. If you haven’t listened to Part 1 yet, it’s recommended you start there first. In this episode, Grace shares her perspective on social trends, the challenges of choosing the right platforms, and where she believes marketers should be focusing their efforts moving forward. The discussion touches on the uncertainty around tone of voice, whether to chase trends on platforms like TikTok, or stick to more established channels such as LinkedIn. In this episode, we discuss: Why marketing can feel overwhelming across multiple channels The shifting landscape of social media platforms How marketers should think about trends vs long-term strategy Where Grace believes marketing focus should be heading next Lessons from working within a national charity About the Podcast I Hate Marketing is hosted by Mike Chinn and explores the realities of marketing in a corporate world — the challenges, contradictions and conversations marketers actually have behind the scenes. This podcast is brought to you by Stone’s Throw Media, a video and animation company based in the West Midlands. Get in Touch If you’d like to contact Mike or Grace, have questions about the episode, or want to suggest a future topic — or even come on the show yourself — get in touch: [email protected]

Welcome to I Hate Marketing, the podcast that dives into the realities of modern marketing for brands that want to make real impact. In this episode, we’re joined by Grace Lee from Winston’s Wish Charity to talk about: Why understanding your audience is the key to effective marketing The challenges and opportunities of marketing in the charity sector How to turn data into real insight and make smarter decisions Whether brands should be chasing social media trends How to create customised video campaigns that actually connect And where marketing is heading in the future Whether you’re a marketer, business owner, or content creator, this episode is packed with insights to help you invest your time and budget where it truly matters. Got thoughts or questions? Email us at [email protected]    

Welcome to the I Hate Marketing Podcast. We want to make a podcast for Marketers and business owners that want an insight to what others are doing with their marketing and discuss it in a friendly and approachable way. This is a new venture for us so if you have any feedback then please email in: [email protected] Our next episode will be uploaded shortly