PODCAST · business
Influence at Scale
by Kristina Coughlin
Influence at Scale is a podcast for brand leaders, CMOs, and marketing professionals who need influencer marketing to work as a program, not just in theory.Each episode breaks down how influencer programs are actually run at scale: how decisions get made, how budgets can be justified, how risk is managed, and how performance is actually measured.Through candid conversations with brand leaders, agency operators, and platform experts, the show explores:How influencer marketing becomes a repeatable business channelWhat breaks when programs scale, and how to fix itHow influencer marketing integrates with paid media, brand, and commerceHow leaders think about ROI, governance, and long-term value
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ABOUT THIS SHOW
Influence at Scale is a podcast for brand leaders, CMOs, and marketing professionals who need influencer marketing to work as a program, not just in theory.Each episode breaks down how influencer programs are actually run at scale: how decisions get made, how budgets can be justified, how risk is managed, and how performance is actually measured.Through candid conversations with brand leaders, agency operators, and platform experts, the show explores:How influencer marketing becomes a repeatable business channelWhat breaks when programs scale, and how to fix itHow influencer marketing integrates with paid media, brand, and commerceHow leaders think about ROI, governance, and long-term value
HOSTED BY
Kristina Coughlin
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