Influencer Marketing Roundup

Affiliate links have come to Reels, Vine is back, and Alix Earle launches a new brand that sells over $1 million in less than 5 minutes! It was a busy month in the world of social media and influencer marketing, so let's break down the top platform news, best brand influencer activations, and reports worth reading.

Newfronts, landmark Meta/YouTube court cases and more. This may have been the busiest month of the year thus far in the world of social media and influencer marketing, so let's break down the top platform news, best brand influencer activations, and reports worth reading.

February was a weird month. It started with Moltbook and UpScrolled exploding onto the scene, saw Spain and many more countries join the fold of a potential u16 social media ban, and a slew of new social features including Snapchat subscriptions, TikTok's local feed and Instagram's "Shop the Look" feature that has creators up in arms. So lets dive into the top social platform updates, best brand creator activations and reports worth reading. 

TikTok finalized it's US spinoff, Meta is testing paid subscriptions, X does a $1M giveaway for articles, and much more. Let's dive into the social platform news, best brand influencer activations, and reports worth reading in this edition of the Influencer Marketing Roundup. 

The TikTok spin off has been "signed", Instagram is launching a TV app, the Oscars is coming to YouTube, and much more. It was a busy month in the world of social media and influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading.

The TikTok spin off has been "signed", Instagram is launching a TV app, the Oscars is coming to YouTube, and much more. It was a busy month in the world of social media and influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading.

TikTok is giving users more algorithm control and betting big on podcasts, Meta launches content protections for creators, YouTube is back on the DM's, and much more. It was a busy month in the world of social media and influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading.

Instagram goes back to it's social roots, Sora makes history, Gap roles out an affiliate program, and much more. It was a busy month in the world of social media and influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading.

A TikTok sale is possibly near (yet again), YouTube went big with their creator announcements, Instagram links may be on the horizon (one can only hope), and much much more. It was a busy month in the world of social media and influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading. 

Instagram made a slew of announcements, TikTok's still not banned, YouTube's on the offensive, and ESPN is going all in with creators. It was a busy month in the world of influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading. 

We may have witnessed the two marketing campaigns of the year this month with American Eagle and Astronomer. And that was just the tip of the July spear. So let's take a look at the top social platform updates, best brand/influencer campaigns, and industry reports worth reading from a busy July

TikTok's quietly rolling out a new feature called Bulletin Boards,  Instagram and TikTok are working on TV apps to compete with YouTube, YouTube announced a new feature called “open call” for brands to audition content from creators and Starbucks is hiring two “Global Coffee Creators,” who will travel to different cities around the world. These are just a few of the stories from a busy month of June in the world of influencer marketing. 

From the Upfronts and Newfronts, to major platform updates, to brand collabs that had us all talking - let's look back at the busy month of May in the world of influencer marketing and the creator economy

Meta launched their CapCut competitor Edits to mixed reviews, YouTube celebrated their 20th anniversary with a slew of new features, and OpenAI is building its own social media network. This and much more from a busy April in the world of influencer marketing and social media.

We are days away from the TikTok ban deadline, but that's not stopping the platform from releasing new features. Nor is Instagram or YouTube slowing down. Let's take a look at the top social stores, best brand influencer campaigns, and top reports worth reading from the month of March. 

TikTok is back in the app stores, Instagram may release Reels as a separate app, and YouTube is officially watched more on TV's than phones. This and much more from a busy February in the world of influencer marketing and social media. 

From a 24 hour TikTok shutdown, to a slurry of Meta feature releases, to a look under the hood of the YouTube algorithm, it was an action packed month in the world of social media and influencer marketing. 

From the Supreme Court agreeing to take the TikTok case to Instagram launching trial reels, it was an action packed month in the world of social. Here are the top stories, best brand influencer activations and reports worth reading from December.

November is in the books, and it was another busy month for the social media platforms and the creator economy. From Instagram mythbusting the belief that the platform reduces reach of sponsored content, to TikTok taking a page out of Quibi's book with scripted dramas, to Spotify making moves to be a more legitimate player in the creator economy - there is much to unpack from the month of Thanks. 

October brought a slew of social announcements including Digital Business Cards on Instagram, TikTok connecting creators and manufacturers to start brands on TikTok shop, YouTube testing AI powered comment reply suggestions, and more. Not to mention some killer brand influencer activations and three reports very much worth reading on the state of the industry. 

Google is now highlighting content creators as trusted sources in search results, TikTok introduced a new Delete and re-edit feature, Meta Unveils AI-Powered Video Avatars for Creators, and much more. These are the top stories in social media and influencer marketing from the month of September. 

August brought President Biden's White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let's break down the top stories in social media and influencer marketing from the month of August.

July brought the Olympics, a White House invitation for creator economy experts, one of the largest influencer marketing acquisitions in history, some very well executed brand influencer campaigns and much more. So let's break down the top stories in social media and influencer marketing from the month of July.

June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let's break down the top stories in social media and influencer marketing, the best brand influencer activations, and reports worth reading from the month of June. 

May brought the Upfronts, Newfronts, a host of new Instagram features, 60 minute TikTok's and much more. We are breaking down the top stories in social media and influencer marketing, best brand influencer activations, and reports worth reading from a busy month.  

From President Biden's singing of the TikTok ban bill, Meta looking to help Instagram influencers create AI bot versions of themselves, and YouTube shopping getting a glow up with 4 big updates -  we are breaking down all the top stories, best brand influencer campaigns and reports worth reading from a busy April.

March was another busy month in the world of influencer marketing. From Instagram's slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It's not a ban just a question of ownership), to YouTube testing the ability to skip to the good parts with AI, and LinkedIn introducing a video feed and enabling company ads from all accounts. This episode we break down all the top stories, best brand influencer campaigns and reports worth reading from March. 

TikTok getting into photos, OpenAI announcing one of the biggest technology innovations in decades, epic Super Bowl creator collabs, and much more. These are the top social stories, standout brand influencer campaigns, and reports worth reading from February.

A viral 9 month cruise makes Atria Books a viral sensation, TikTok introduces 30 minute videos to compete with YouTube, Michael Cera roams the streets of New York with skin cleansers, and much more. These are the top social stories, standout brand influencer campaigns, and reports worth reading from January.

TikTok becomes the first non gaming app to reach $10B, Facebook ends its 55% ad revenue share program with creators, YouTube hides which channels get a cut of ad revenue, and much more from a busy month of December in the world of social media and influencer marketing. 

From Amazon's partnership with Meta and Snap, to TikTok sunsetting their $2 billion dollar creator fund, it was another busy month for the social media platforms. Add to that a burnt car leading to a Stanley viral moment, and Snoop Dogg going smokeless for Solo Stove, brand creativity was on high display. This is our November 2023 roundup, make sure you subscribe to never miss an episode.

Instagram releases a slew of new features including collaborative carousel posts, YouTube's affiliate hub goes live, TikTok's "Out of Phone" offering makes waves, Snap  introduces new creator/brand collaboration tools, Olaplex dupes the dupers, and much more in our October Halloween edition of the Influencer Marketing Roundup.

Ireland will offer the country's first degree in influencing, TikTok rolls out Shop to all US users, Youtube revealed a suit of new generative AI powered tools for creators at their "Made on YouTube" event, and much more from a busy month of September in the world of social media and influencer marketing. 

Amazon faces backlash after $25 per video influencer offer, the Creators Guild of America launches to protect the rights of digital creators, and WeAre8 becomes yet another new social platform to hit the scene. This and much more as we break down the top stories in social media and Influencer marketing from the month of August. 

From The rebrand of Twitter, to the launch of Threads, July was a busy month in the world of social media and influencer marketing. Lets take a deeper look at the top stories, standout brand campaigns, and research reports worth reading.

Elon challenges Zuck to a cage fight (yes that's real), Airbnb saves the day for Alix Earle and friends, Youtube drops thumbnail A/B testing, TikTok becomes a retailer, and so much more. These are the top stories in social media and influencer marketing from the month of June. 

Montana becomes first state to ban TikTok, Snap launches Collab Studio for brands to work with top Snap Stars, YouTube expands non-skippable ads to TV screens, and much more. This is the May roundup of all the hot news in social media and influencer marketing. 

Snap unveils new features at their 2023 Partner Summit, Twitter lifts the hood on their recommendations algorithm while reinstating blue verified for top accounts, Instagram takes on LinkTree with up to 5 links in bio, Pinterest announces multiyear ads partnership with Amazon, and much more.  

TikTok visited Congress, Meta officially launch verified, Spotify had a TikTok makeover, Twitter is limiting the For You feed to verified accounts, Lemon8 is a thing, and much more. We are breaking down all the top stories in social media and influencer marketing from a busy March.

From Musks' announcement of Ad Revenue Sharing, to Meta taking a page out of Twitter's book with Verified, to the rise of de-influencing on TikTok, and everything in between, we have you covered with all the February news and announcements in social media and influencer marketing.

On this episode of The Influencer Roundup we look back at the biggest stories in social media and influencer marketing from January, including TikTok releasing a slew of new features, Instagram removing the shop tab, Twitter applying for licenses to facilitate in-app payments, and much more.