Inside Marketing Cloud

In this episode of Inside Marketing Cloud, I’ll share why Salesforce Connections is a must-attend conference for marketers and how to convince your boss to support your trip. I’ll cover the key benefits of attending, plus tips on staying connected if you can’t be there in person.Sign up for Connections 2025 here: Salesforce ConnectionsJoin the community group here: Salesforce Marketer Group Poznań, Poland

In this episode of Inside Marketing Cloud, I’ll share what it means to be an MVP, how to get started on your journey, and the benefits of contributing to the Salesforce ecosystem. Plus, I’ll reflect on my own path to becoming an MVP and how small efforts can lead to big changes. If you’d like to nominate someone to become an MVP, here’s the link: https://nominations.salesforcemvps.com

In this episode of Inside Marketing Cloud, we'll dive into Salesforce Data Cloud's pricing model and how to effectively manage credit consumption. Learn how Data Cloud operates on a credit-based system, the role of multipliers, and strategies to optimize usage for businesses. Tune in to understand the key factors impacting credit consumption and how to manage your Data Cloud budget efficiently. Rate cards and multipliers for Data Cloud: https://www.salesforce.com/data/rates/multipliers/

In this episode of Inside Marketing Cloud, explore the essentials of Salesforce Data Cloud, a real-time platform that unifies customer data for actionable insights. Learn how it enhances customer engagement with AI-driven analytics, seamless integrations, and scalability. This episode begins a series that will dive deeper into Data Cloud’s features, implementation strategies, and real-world applications.

In this episode, learn about free tools designed to make tasks in Marketing Cloud Engagement easier. These tools are useful for marketers, developers, and administrators, helping to improve workflows and save time. Learn about apps for SQL management, audience segmentation, email design, account health checks, and code testing. Query Studio for Marketing Cloud: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FP3yFUAT DESelect Segment for Salesforce Marketing Cloud: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000G0yE1UAJ&tab=e QAiry: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000IknOOUAZ&tab=e MJML Live Editor: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000Qt1wTEAR&tab=e Health Check for Marketing Cloud: https://appexchange.salesforce.com/appxListingDetail?listingId=bdd63ec9-5848-46c4-b330-2e671c434510&tab=d MCSnippets: ⁠https://mcsnippets.herokuapp.com/cloudpages⁠ AMPscript.io: https://ampscript.io/ DataViews.io: https://dataviews.io/ SFMC Companion: https://chromewebstore.google.com/detail/sfmc-companion/kllkonffdjfimimaellfmgnakhlbeicg?hl=en

This episode of Inside Marketing Cloud focuses on how marketers can use Salesforce’s new AI tool, Agentforce. It explains how Agentforce helps automate tasks like campaign creation, audience segmentation, and performance tracking, making it easier to manage marketing activities. It also explores how Agentforce uses real-time data to personalize campaigns and offers practical advice on its use. Listen to learn how this tool could change the way marketing teams work.

This episode dives deep into the Salesforce Certified Agentforce (AI) Specialist exam, providing everything you need to know to pass with confidence. Gain a full understanding of the exam structure, key concepts, and essential knowledge about AI in Salesforce. Whether you're preparing for the certification or looking to expand your expertise in Salesforce AI, this episode delivers all the insights you need.Section Breakdown:Prompt Builder: 00:02:18Agentforce Tools: 00:14:52Generative AI in CRM Applications: 00:23:13Einstein Trust Layer: 00:29:45Model Builder: 00:36:55

In this first episode of Inside Marketing Cloud, I will go over the latest updates to the Salesforce marketing ecosystem and explore what the future might look like. I’ll also share my thoughts on how to prepare for these changes and what skills you should focus on to stay ahead. Join me as I walk through the new tech, my predictions, and tips for upskilling in the evolving landscape.