Inside The 90™

In this episode of Inside the 90, Andrew talks about how to fix ineffective meetings and move from “ugly and bad” to better. The conversation breaks down why most meetings fail, lack of structure, purpose, and follow-through, and how implementing a consistent cadence, clear outcomes, and simple rules can dramatically improve productivity. Andrew and Jami highlight EOS meeting rhythms, practical scheduling tactics, and cultural habits that turn meetings into a powerful tool for alignment, accountability, and execution.Key Topics- Why most meetings fail and how poor structure leads to wasted time.- The importance of meeting cadence: annual, quarterly, and weekly (L10).- Difference between “working on” vs. “working in” the business meetings.- Why adding meetings initially can actually lead to fewer meetings long-term.- Practical rules: 15/45-minute meetings, no meetings on Fridays, and time buffers.- Setting clear meeting outcomes to improve efficiency and focus.- Using L10 principles across all meetings, including client meetings.- Building a meeting culture that prioritizes accountability and execution.Chapters00:00 - Intro: The “ugly, bad, and better” of meetings.02:00 - Why meetings matter and common frustrations teams face.05:00 - Root causes of bad meetings: no agenda, no structure, no outcomes.09:00 - EOS meeting cadence: annual, quarterly, and weekly L10s.14:00 - Working “on” vs. “in” the business meetings explained.20:00 - Why adding meetings can lead to fewer meetings over time.25:00 - Practical scheduling rules: 15/45-minute meetings and no Fridays.32:00 - Writing clear outcomes for every meeting.36:00 - Using L10 principles in all meetings (internal and external).42:00 - Creating meeting rhythms and accountability systems.48:00 - Closing the loop: buffers, to-dos, and meeting follow-through.52:00 - How to roll out better meeting practices across your organization.Mentions & CreditsDeath by Meeting by Patrick Lencioni — https://www.tablegroup.com/product/death-by-meeting/EOS Worldwide — https://www.eosworldwide.com/Level 10 Meeting (EOS) — https://www.eosworldwide.com/blog/level-10-meeting

This episode of Inside the 90 dives into the Kolbe assessment and how it helps individuals and teams understand instinctive strengths, reduce friction, and improve performance. Jami shares his journey discovering Kolbe and explains how it differs from personality tests by measuring instinct (conative behavior). The conversation breaks down the four Kolbe indexes, how to use Kolbe A, B, and C together, and how pairing Kolbe with tools like Working Genius can transform hiring, team dynamics, and leadership effectiveness.Key Topics- What Kolbe is and how it differs from personality and IQ assessments.- The three parts of the brain: cognitive, affective, and conative.- The four Kolbe indexes: Fact Finder, Follow Through, Quick Start, and Implementer.- How instinct-driven behavior impacts team dynamics and communication.- Using Kolbe A, B, and C to evaluate individuals, roles, and expectations.- Identifying tension vs. strain and how misalignment leads to burnout.- Avoiding “cognitive cloning” and building balanced teams.- Pairing Kolbe with Working Genius to optimize hiring and team performance.Chapters00:00 - Intro: Why this episode applies to individuals, teams, and organizations.02:00 - Jami’s journey discovering Kolbe and early assessment tools.06:00 - The “aha moment” using Kolbe to improve team relationships.10:00 - The three parts of the brain and what Kolbe actually measures.15:00 - Kolbe A, B, and C explained (individual vs role expectations).20:00 - Breaking down the four Kolbe indexes (Fact Finder, Follow Through, Quick Start, Implementer).30:00 - Real-world examples of how Kolbe shows up in work and leadership.38:00 - Team dynamics: tension, strain, and avoiding cognitive cloning.45:00 - Using Kolbe in hiring and building high-performing teams.52:00 - How to implement Kolbe in your organization step-by-step.58:00 - Final thoughts and upcoming EOS Conference meetup.Mentions & CreditsKolbe A Index — https://www.workwithwonder.com/storeWonderlic Test — https://wonderlic.comStrategic Coach — https://www.strategiccoach.comWorking Genius — https://www.workinggenius.comCliftonStrengths — https://www.gallup.com/cliftonstrengthsDISC Assessment — https://www.discprofile.comEnneagram — https://www.enneagraminstitute.comWonder — https://workwithwonder.com

In this episode of Inside the 90, Jami and Andrew unpack what it really means to “trust the process” when implementing EOS. They explain that EOS is fundamentally a change-management system, not just a set of tools, and that traction comes from committing to the process before you feel fully confident in it. The conversation covers the emotional cycle of change, why teams often hit a dip before EOS starts to click, and how leaders can use the meeting cadence and EOS tools to solve issues more objectively. They also explore how trusting the process creates freedom, removes bottlenecks, and helps a team build clarity, accountability, and momentum over time.Key Topics-Why “trust the process” in EOS really means trusting change management and committing before confidence shows up.-Dan Sullivan’s 4 C’s framework: Commitment, Courage, Capability, and Confidence.-Why EOS rollout starts with traction tools before vision tools.-The emotional dip teams hit during implementation and why consistency matters through it.-How EOS gives every issue a home through cadence, tools, and IDS.-Why objective tools reduce finger-pointing and improve decision-making.-How EOS can free up visionaries by removing them as the constant bottleneck.-Using AI as a helper to identify which EOS tool fits a specific issue.Chapters00:00 - Intro and why “trust the process” matters for teams implementing EOS.02:00 - EOS as change management, not just a business framework.04:00 - The 4 C’s: Commitment, Courage, Capability, and Confidence.07:00 - Why EOS starts with traction tools before vision tools.11:00 - Early EOS friction: learning L10s, rocks, scorecards, and issue solving.16:00 - Emotional cycle of change and pushing through the implementation dip.21:00 - Using EOS cadence to give every issue a proper place.27:00 - Fault the process, not the people: using tools to solve objectively.33:00 - Cash flow example and how the right EOS tool unlocked clarity.39:00 - How EOS creates freedom and reduces visionary bottlenecks.45:00 - Repeating issues, hard decisions, and building accountability.50:00 - Using AI to identify EOS tools and final thoughts on perfectible progress.Mentions & CreditsEOS Worldwide — https://www.eosworldwide.com/Traction by Gino Wickman — https://www.eosworldwide.com/traction-bookStrategic Coach — https://www.strategiccoach.com/Dan Sullivan — https://www.strategiccoach.com/coach/dan-sullivanThe 4 C’s Formula — https://www.strategiccoach.com/resources/quarterly-books/the-4-cs-formulaKolbe A Index — https://www.workwithwonder.com/store

Cam Lawson joins the Inside the 90 crew to break down the “EOS ecosystem” beyond the core tools—covering EOS-specific software (and why it accelerates traction), communities you can plug into, how to work better with EOS-aligned vendors/partners, and practical ways to strengthen team health through assessments and culture measurement. They also share rollout cautions (don’t boil the ocean), and why getting the EOS foundation solid first makes every supporting tool more effective.Key Topics- Why EOS-specific software helps teams gain traction faster (and how to avoid overengineering it too early).- Differences between “working in the business” tools (CRM/PM) vs. “working on the business” tools (EOS platform).- How to use scorecards, nested metrics, and visibility across multiple L10 teams.- EOS communities: where to learn, ask questions, and network (online + local + annual conference).- Partnering with EOS-run vendors for shared language, values, and execution cadence.- Team health: using Kolbe, Working Genius, and other assessments to build trust and reduce friction.- Measuring “Healthy” with employee needs and tying gaps back to EOS tools and habits.Chapters00:00 - Quick catch-up and setting up the “EOS ecosystem” conversation.02:30 - EOS software: why purpose-built tools matter (and the early 90.io experience).08:00 - Separating EOS priorities from day-to-day task systems (mental clarity + commitment).12:30 - Scaling EOS down the org: multiple L10s, moving issues, and scorecard rollups.18:00 - Warning: don’t overbuild tools/metrics before the EOS foundation is stable.22:00 - Communities: EOS Academy/Base Camp, Rocket Fuel, EOS Conference, and online groups.30:00 - Local EOS meetups + ENRG chapters and why in-person community accelerates learning.35:00 - Vendors/partners: why EOS-run companies make better collaborators.41:00 - Team health: Kolbe, Working Genius, Strengths, and building a shared language.49:00 - Measuring “Healthy” with critical employee needs + tying results back to EOS tools.56:00 - Wrap-up: focus on the foundation first, then layer ecosystem support.Mentions & CreditsNinety (EOS software; referenced as “90/90.io”). https://www.ninety.io/EOS Worldwide (official EOS org/site). https://www.eosworldwide.com/EOS Academy (courses). https://academy.eosworldwide.com/coursesEOS One (EOS Worldwide software portal mentioned indirectly via EOS tools ecosystem). https://app.eosone.com/Strety (EOS software). https://strety.com/Traction (book by Gino Wickman). https://www.eosworldwide.com/traction-bookRocket Fuel (book by Gino Wickman & Mark C. Winters). https://www.eosworldwide.com/rocket-fuel-bookVisionSpark (recruiting/services mentioned; Integrator search). https://visionsparksearch.com/Kolbe A Index (assessment). https://www.workwithwonder.com/storeWorking Genius (assessment/model). https://www.workinggenius.com/Clifton Strengths (Gallup StrengthsFinder). https://www.gallup.com/cliftonstrengths/Patrick Lencioni “Smart vs Healthy” (video). https://www.tablegroup.com/smart-vs-healthy-video/

In this episode of Inside the 90, Jami and Andrew welcome Cam Lawson to talk about networking that actually works—especially inside the EOS community. They contrast “busy networking” with relationship-building, share the “hive / queen bee” framework for finding the right communities, and emphasize leading with curiosity, generosity, and authenticity (not pitches). Practical tactics include going deep with fewer conversations, staying top-of-mind with genuine check-ins, building relationships in LinkedIn comments (not DMs), and making thoughtful introductions that help others win.Key Topics- Networking as relationship-building (not lead harvesting).- “Hive + queen bee” framework for finding your community.- Go-Giver mindset: give value first, don’t pitch.- Being “vibrant” vs. trying to sound smart.- Curiosity prompts that deepen conversations fast.- Staying top-of-mind through thoughtful follow-up.- LinkedIn networking: relationships in the comments, not the inbox.- Healthy automation vs. AI “connection” (and why it backfires).- In-person event strategy: depth over volume.- The art of making great introductions (and asking both parties first).Chapters00:00 - Welcome + Cam’s background in EOS and community-building.03:10 - The “hive” framework and why “queen bees” matter in networking.07:05 - One rule to live by: don’t network just to be busy; network with intention.10:15 - The Go-Giver approach: give first, avoid the pitchy coffee meeting.14:10 - “Be vibrant”: authenticity and doing what energizes you (golf, hikes, community).18:05 - LinkedIn: relationships in the comments, not the inbox; avoid AI spam.23:00 - In-person tactics: two deep conversations, memorable connection points, follow-ups.28:10 - The power of introductions + intro templates and “ask both sides first.”32:00 - Wrap-up + tease next episode (EOS ecosystem tools and support).Mentions & CreditsEntrepreneurial Operating System (EOS) — https://www.eosworldwide.com/EOS One (software mentioned as part of the EOS world) — https://eosone.com/The Go-Giver (book) — https://thegogiver.com/BizTrek Marketing Method (and “12 Triggers” mentioned in discussion) — https://biztrek.com/Wonder (marketing agency referenced) — https://www.workwithwonder.com/BITE7 (organizational health / engagement survey referenced) — https://www.bite7.com/

In this episode of Inside the 90, the hosts break down the concept of founder-led sales and how entrepreneurs transition from being the sole driver of revenue to building a scalable sales engine. They explore the different stages of company growth — from starter to grower to scaler — and outline a five-step framework specifically for service-based businesses. The conversation emphasizes defining a clear go-to-market strategy, separating sales functions, building accountability systems, and avoiding the common pitfalls founders face when trying to delegate sales. The episode provides a practical roadmap for moving from relationship-based selling to repeatable, systemized growth.Key Topics- Founder-led sales in service-based businesses.- The five stages of company growth (Seeker → Starter → Grower → Scaler → Giver).- Building a clear go-to-market strategy.- Target market, three uniques, and proven process.- Breaking sales into five functional components.- Delegation triggers and hiring at the right time.- 90-day sales sprints and campaign planning.- Avoiding founder whiplash and reactive pivots.- Productizing services vs. maintaining customization.- Building repeatable systems and sales playbooks.Chapters00:00 – Holiday reflection and year-end momentum.04:30 – Founder-led sales and business growth stages.09:00 – The three components of a go-to-market strategy.16:30 – Product-market fit in service businesses.22:00 – Breaking sales into five key functions.30:00 – Delegation triggers and hiring mistakes founders make.36:00 – 90-day sales campaigns and accountability cadence.45:00 – Avoiding whiplash and premature pivots.50:00 – Building a sales playbook and CRM system.55:00 – Transitioning from founder-driven to scalable sales engine.58:00 – Preview of upcoming episode with guest Kim Lawson.Mentions & CreditsEOS (Entrepreneurial Operating System) – Business operating framework referenced throughout the episode.https://www.eosworldwide.com2Bobs Podcast – Podcast for professional services firm founders.https://2bobs.com/podcast

In this Inside the 90 rapid-fire episode, Jami and Andrew answer common EOS® questions from listeners. They cover how to properly use the Issues List beyond the leadership team, whether EOS works for a company of one, and what employees should expect when their organization starts EOS. Through practical examples and real-world experience, they break down how EOS creates clarity, traction, accountability, and healthier teams—whether you’re a solo founder or part of a growing organization.Key Topics- How to use the EOS Issues List effectively.- Encouraging teams to raise and track issues.- EOS for solo founders and early-stage businesses.- Using 90-day planning to avoid shiny object syndrome.- What employees should expect when EOS is introduced.- Vision, traction, and healthy team dynamics.- EOS as a framework for clarity and accountability.Chapters0:15 – Rapid-fire EOS questions intro.0:25 – Not seeing enough issues on the Issues List.0:45 – Educating teams on what belongs on the Issues List.1:53 – Solving issues during the week vs. saving them for L10s.3:10 – Using the Issues List to reduce unnecessary meetings.4:33 – Why every team member deserves a place to raise issues.4:54 – Can EOS work for a company of one?5:07 – Building Wonder on EOS from day one.5:28 – Defining a personal 10-year target as a founder.6:20 – Living in 90-day cycles to find product-market fit.7:42 – How EOS prevents shiny object syndrome.8:39 – Using EOS tools in personal and family life.9:31 – Why EOS is valuable even before hiring employees.10:35 – What to expect when your company starts EOS.11:48 – Why leadership teams implement EOS.12:33 – Vision, traction, and accountability explained.13:07 – EOS and building healthy, cohesive teams.14:01 – Culture, shared language, and community.15:39 – Advice to leaders on communicating EOS rollout.16:29 – Wrapping up rapid-fire questions.

What makes a Visionary–Integrator relationship actually work in EOS®?In this episode of Inside the 90, Jami and Andrew break down what it really takes to find, hire, and work with the right integrator. From timing and trust to healthy friction and accountability, they share real-world lessons from building Wonder on EOS—and why the Visionary–Integrator partnership is the glue that holds a company together. If you’re a founder, visionary, or EOS-run organization, this episode will help you avoid common mistakes and build a stronger leadership team.Key Topics:- The Visionary–Integrator relationship in EOS.- How to find and hire the right integrator.- Timing and fit versus experience.- Trust, friction, and mutual accountability.- EOS tools: Same Page, Level 10, Issues List.- Fractional integrators vs. full-time integrators.- The Five Rules of the Visionary–Integrator relationship.Chapters:0:00 – Welcome and seasonal catch-up.3:45 – Jami’s early EOS experience and first integrator-like partnership.8:30 – Why the integrator role is hard to get right.13:15 – Searching for the right integrator and defining fit.18:40 – Scaling creativity without over-process.23:30 – Timing, trust, and finding Warren.28:10 – Why the VI relationship is the glue of EOS.33:20 – Healthy friction vs. weak VI dynamics.38:45 – Letting the integrator truly own the seat.44:10 – Financial acumen and the Disney VI example.48:30 – Where and how to find an integrator.54:10 – Fractional integrators and transition strategies.58:30 – The Five Rules of the Visionary–Integrator relationship.1:05:20 – Final advice and next steps for visionaries.

This episode breaks down how to build and use EOS scorecards without overcomplicating them. The hosts explain where teams should start, how to choose meaningful metrics, and how scorecards drive clarity, accountability, and better decision-making. Through real-world examples, they show how simple, well-chosen measurables create alignment, surface issues early, and help leaders focus on what truly matters each week.Key Topics:- EOS scorecards and the five foundational EOS tools.- How to choose the right measurables.- Leading vs. lagging indicators. - Using scorecards in weekly Level 10 meetings.- Accountability and “everyone has a number”.- Avoiding over-automation and over-analysis.- Real-world examples of effective metrics.- Scorecards as a tool for alignment and clarity.Chapters:00:00 – Why scorecards are one of the hardest EOS tools to implement.03:45 – Where to start: building scorecards by organizational flow.08:30 – Choosing simple metrics and avoiding perfectionism.13:10 – What to do when data doesn’t exist yet.18:20 – How scorecards should be used in Level 10 meetings.24:00 – When a red metric becomes an issue to solve.29:15 – Avoiding bloated scorecards and focusing on what matters.34:40 – Connecting individual roles to scorecards (“everyone has a number”).41:10 – Creative and powerful real-world metric examples.49:30 – Scorecards, rocks, and weekly to-dos working together.56:20 – The “napkin test” for leadership scorecards.01:01:30 – Final takeaway: don’t overthink it—use the scorecard as designed.

This episode explores the often-misaligned relationship between sales and marketing, breaking down the causes, phases, and solutions for better collaboration. The hosts—one coming from a sales background, the other from marketing—discuss how alignment changes based on a company's growth stage, why it's so hard to measure ROI in marketing, and how tools like EOS’s Proven Process and the VTO can create harmony across teams. Packed with practical stories and strategic insights, this is a guide for founders, agency leaders, and growth-stage teams trying to sync their messaging, leads, and long-term goals.Key Topics:- The definition and interdependence of sales and marketing.- Aligning sales and marketing through EOS tools like the VTO and Proven Process.- Growth stages: seeker → starter → builder → grower → giver.- Marketing as more than just lead gen—brand, awareness, internal alignment.- Experimental vs. systematic sales approaches.- Why tracking ROI takes 18+ months.- Missteps: promoting top reps to sales leaders, splitting the functions too soon.- Importance of empathy, shared vision, and aligned metrics.Chapters:00:00 – Sales couch vs. marketing chair: kicking off the tension.01:20 – What does sales really need from marketing?03:00 – When to turn on marketing: before or after product-market fit?05:45 – Seeker to starter: why selling comes before scaling.09:00 – The buyer’s journey and why marketing takes time.13:00 – Using EOS's Proven Process as a unifying framework.17:00 – Marketing’s role in experimentation and brand consistency.22:00 – Marketing vs. lead gen: defining and separating the two.27:00 – Sales reacting without marketing: broken expectations.30:00 – Collateral control and the shared role of storytelling.35:00 – Tech stack, CRM, and the 18-month maturity window.40:00 – Brick-by-brick: aligning growth stages with infrastructure.44:00 – Common pitfalls: rushing ROI, promoting top reps, wrong expectations.46:00 – Final take: Smart work takes time. Trust the process.

In this episode, the hosts explore what it means to lead and live with an abundance mindset, especially in contrast to scarcity, fear, and control. Through personal stories, faith-based reflections, and entrepreneurial experiences, they unpack how abundance shows up in decision-making, team dynamics, competition, finances, and time. The discussion is rich with vulnerability, wisdom from past failures, and an evolving understanding of trust, curiosity, courage, and what it takes to let go of fear while leading with generosity. The conversation ultimately reveals how a culture of abundance within teams and communities can spark growth, trust, and meaningful collaboration.Key Topics:- Abundance vs. scarcity mindset in leadership.- Scarcity as fear; abundance as trust and faith.- Letting go of control, embracing curiosity.- Scarcity around time, money, and competition.- How faith and past trauma (e.g. 2008 financial crisis) affect mindset.- Shifting from protection to openness in business.- Building abundant communities and company cultures.- The role of courage in shifting to abundance.- Practical examples of abundance in hiring, planning, and collaboration.- Living "above the line": detaching from outcomes.Chapters:00:00 – Defining abundance: the opposite of fear and control.01:46 – Personal leadership lessons: father, husband, entrepreneur.03:00 – Scarcity in early-stage business: a victim mindset.05:45 – Scarcity in time and money, and helping others anyway.06:50 – True abundance: giving without expecting anything in return.09:03 – How fear of 2008 shaped mindset—and how it finally lifted.13:00 – Leading annual planning with a heart of abundance.15:14 – Quitting corporate to heal family: the leap into trust.16:22 – Curiosity vs. being right: letting go of control.18:00 – A heart change and rebuilding trust.20:00 – The ripple effect of abundance in community and co-working.22:01 – The power of abundant leadership teams.23:20 – Courage as the tipping point from scarcity to abundance.24:08 – Final reflections: letting go of “what’s in it for me”.

In this episode, the team reflects on their recent annual planning offsite, sharing key takeaways from implementing EOS over the past year. They explore how intentional planning, alignment, and vulnerability create a stronger leadership team and clearer vision. Personal stories, team dynamics, and bonding moments—like poker and skeet shooting—bring the planning process to life. The episode opens with a heartfelt segment about raising awareness for breast cancer through the “Men Wear Pink” campaign.Key Topics:- EOS annual planning structure and benefits.- Team alignment and the value of vulnerability.- Using offsite retreats for strategic clarity.- Managing tension vs. drama in leadership.- How issues lists drive long-term goals.- The power of reflection and forecasting.Chapters:00:00 – Men Wear Pink: Breast cancer awareness + personal story.03:06 – Annual planning kickoff in Boone, NC.06:14 – Vision-first planning vs. departmental silos.11:04 – When to hold annual planning: October vs. January.15:01 – Offsite benefits: trust, bonding, team health.22:02 – Forecasting from three-year picture to 90-day rocks.26:09 – Issues list: turning obstacles into priorities.32:04 – Commitments to team health and clarity.35:05 – Poker, personality, and bonding: the unseen benefits.

In this episode of Inside the 90, Jami and Andrew explore how to build and strengthen a healthy leadership team within an EOS-run organization. They break down why nearly every team experiences leadership turnover during implementation, the three phases of leadership team growth (forming, adjusting, maturing), and how accountability, structure, and shared ownership evolve throughout that journey. The conversation highlights key leadership principles such as “Team One vs. Team Two,” acting for the greater good, and using the accountability chart as a living tool to define clarity and alignment.Key Topics:- Why leadership team changes are natural when implementing EOS.- How to form and define the leadership team using the accountability chart.- The three phases of leadership team growth: forming, adjusting, and maturing.- Understanding “Team One vs. Team Two” and the greater good mindset.- Establishing leadership team charters and truisms for healthy dynamics.- Building vulnerability and trust to foster open and honest discussion.- Ensuring right people, right seats, and leadership team accountability.- How and when to make leadership team adjustments or transitions.- The importance of quarterly reviews to evaluate structure and roles.- Why leadership is about clarity, ownership, and timing, not titles.Chapters:0:00 – Introduction to leadership team development and why it matters.0:45 – The surprising stat: 80% of leadership teams change early in EOS.1:20 – Why leadership team turnover is a natural part of clarity and accountability.2:00 – The three phases of leadership team growth: forming, adjusting, maturing.2:25 – Using the accountability chart to build your leadership structure.3:10 – How the first EOS session defines and reshapes leadership roles.4:00 – Why the accountability chart becomes a living, evolving tool.4:30 – Defining the aura of leadership: responsibility beyond the role.5:10 – The “Team One vs. Team Two” mindset and why it’s essential.6:00 – The danger of prioritizing your department over the organization.6:35 – Building vulnerability-based trust on the leadership team.7:15 – The difference between guarding your team and serving the greater good.8:00 – Truisms of great teams: act with the greater good in mind.8:35 – The Doc Rivers principle: making decisions through the lens of winning.9:15 – How leadership maturity looks in practice—open, honest, and non-defensive.10:00 – Accountability: measuring results, scorecards, and leadership performance.10:40 – “Get it, want it, capacity” and wanting the betterment of the whole.11:10 – Adjusting and evolving your leadership team as the business grows.11:45 – Adding, splitting, or consolidating functions at the leadership level.12:10 – Leadership transitions: when stepping off isn’t a demotion.12:45 – The balance between promoting too early vs. waiting too long.13:20 – Why cultural alignment should come before leadership promotion.13:50 – Deciding leadership changes during quarterly reviews and IDS sessions.14:20 – How to assess structure by role and responsibility, not just names.14:50 – Closing reflections on leadership, clarity, and building lasting teams.

In this episode of Inside the 90, Jami and Andrew explore what it takes to build a high-functioning marketing system inside EOS-run companies. Jami shares the journey that led him to founding Wonder, highlighting lessons learned across decades in agency and corporate roles. They break down the difference between marketing and brand, how to build alignment between sales and marketing, and why cadence and clarity are essential for long-term success. The episode introduces Wonder’s “Next 90” process — a strategic 90-day onboarding system that aligns marketing with EOS goals and creates lasting marketing momentum. From mapping the first 90 days to creating messaging that can last a decade, this is a masterclass in integrating marketing strategy into the EOS framework.Key Topics:- Jami’s 25-year journey from agency to founding Wonder.- EOS’s three major business functions: sales/marketing, operations, and finance.- Aligning marketing and sales priorities within an EOS-run organization.- Wonder’s “Next 90” onboarding process.- How to move from reactive marketing to strategic clarity.- Brand vs. marketing: understanding their distinct roles.- How to build a brand that reflects vision, values, and long-term goals.- Creating messaging that lasts 10 years, not 10 weeks.- Why clarity and cadence matter more than flashy campaigns.- Wonder’s 18-month maturity guarantee for marketing teams.Chapters:0:12 – Jami’s agency background and early career in CRM-driven marketing.1:33 – From letters to lead gen: the tech bend in Jami’s marketing approach.2:26 – Why brand awareness must precede effective lead gen.2:59 – Aligning sales and marketing for measurable growth.3:34 – Entering EOS: discovering alignment potential.4:20 – Stereotypes about marketing agencies in tech.5:03 – Why sales needs “currency” and structure to work with marketing.6:24 – Authority of the recent: reacting vs. planning.7:42 – How EOS tools create marketing-sales alignment.8:39 – Starting Wonder: focusing on EOS-run organizations.9:26 – What Wonder delivers: the marketing operating system.10:07 – Shared language: diagnosing marketing issues in EOS terms.11:22 – Jami’s experience as a VP of Marketing in complex B2B orgs.12:04 – The 6-9 month reality of ramping into marketing roles.13:09 – Wrapping the “thing” in thinking: Wonder’s process explained.14:21 – Introducing the MAP Brief and 3-year picture planning.15:33 – Quarterly realignment and how Wonder adapts with the client.16:26 – Connecting department priorities with organizational rocks.17:39 – Using “currency” to prioritize agency resources.18:35 – Guaranteeing momentum in 90 days and maturity in 18 months.20:42 – Turning the VTO into messaging and brand language.21:46 – Why Wonder exists: activating brands from the inside out.22:10 – Capturing essence before perfect wording.23:10 – Translating vision into language customers can feel.24:16 – Making brand messaging last the decade.25:23 – Clarifying brand vs. marketing roles.26:41 – Core values as the foundation of internal and external messaging.27:19 – Case study: 1M subscriptions target and “push possible”.29:02 – Bringing the VTO to life through visual storytelling.30:02 – Realizing the core value “We Got Your Back”.30:50 – Clarity and cadence: keys to client-agency trust.31:52 – Casting vision and aligning teams brick by brick.32:31 – State of the company meetings as rhythm for rollout.33:25 – Embracing drafts and progress, not perfection.34:29 – Why leaders must repeat themselves.35:22 – Mimicking great leaders: say the same things with clarity.36:12 – Lou Holtz and “What’s important now?” as a guiding EOS principle.37:19 – Why your team needs to hear it again.

In this episode of Inside the 90, Jami and Andrew unpack one of the most common questions they hear as EOS Implementers: “Why do some teams fail to get traction with EOS?” Drawing from Andrew’s experience with over 50 leadership teams, they identify the top three reasons companies struggle — lack of health and openness as a team, not using EOS tools to solve issues, and failing to run on one unified operating system. Through real-life examples and practical advice, they explore how teams can build trust, use EOS tools to find clarity, and fully commit to one framework to achieve true vision, traction, and health.Key Topics:- Why some EOS teams fail to gain traction.- The difference between being smart and healthy as an organization.- Vulnerability-based trust and team candor.- Using EOS tools (VTO, Rocks, Scorecard, Accountability Chart, Meetings) to solve issues.- Aligning on one operating system across all teams.- Avoiding “halfway” EOS implementation.- Tips for diagnosing team challenges and regaining momentum.- EOS as a lifelong commitment, not a one-time event.Chapters:0:12 – Monday morning kickoff & clarity breaks.1:12 – The question that started it all: “Why do some EOS teams fail?”2:32 – Three main causes of EOS breakdowns.3:00 – Defining “Smart” vs. “Healthy” organizations.4:57 – Building trust and embracing vulnerability.6:24 – Why honesty and candor drive accountability.8:19 – The courage to speak up and simplify communication.8:50 – Challenge #2: Not using EOS tools to answer issues.9:19 – Foundational EOS tools: VTO, Rocks, Scorecard, Meetings, Accountability Chart.10:47 – Example: Sales-to-operations handoff issue.12:14 – Discovering the root cause using proven and core processes.13:39 – Using EOS tools to clarify, not complicate.15:28 – Tracking issues through the Scorecard and VTO.16:35 – Real story: Using the tools to find clarity.17:55 – How flagship teams use EOS tools for great traction.18:24 – Challenge #3: Running on multiple operating systems.19:23 – Aligning EOS with Agile, Lean, or other frameworks.21:42 – The “halfway” EOS problem: leadership only.23:29 – Top-down vision vs. bottom-up execution.24:21 – Getting buy-in beyond the leadership team.25:18 – How real teams embrace EOS company-wide.26:16 – Reflections on team feedback and culture magic.28:24 – When issues arise, the answers are in the tools.29:48 – How to use the IDS process effectively.31:16 – Diagnosing your team: three self-assessment questions.32:57 – EOS as a lifelong operating system, not an event.33:56 – Closing reflections and commitment to the process.

In this episode of Inside the 90, Jami and Andrew dive deep into the misunderstood topic of process within the EOS (Entrepreneurial Operating System) framework. They clarify the difference between proven processes, core processes, and work instructions, explaining how each contributes to organizational clarity, alignment, and execution. Using real-world examples (including Wonder’s own marketing agency model), they outline how to build, document, and implement scalable processes — and most importantly, how to ensure they are actually followed by all. The episode delivers both strategic insight and practical guidance for leaders looking to simplify complexity and build systems that scale.Key Topics:- Difference between proven process, core process, and work instructions.- EOS definitions: where process fits into the VTO and Six Key Components.- Building a proven process that aligns with sales and customer experience.- Documenting core processes using the “20% of steps that drive 80% of results” rule.- The Followed By All (FBA) checklist and quarterly cadence for process review.- Using scorecards to measure process compliance.- Leveraging tools like AI and simple visuals to simplify and accelerate documentation.- Franchising your business model with standardized, simplified process architecture.- Recommendations for rollout timeline and sequencing (accountability chart → proven → core).- Helpful EOS resources like the book Process by Mike Paton.Chapters:0:00 – Intro: Why process always feels heavy.1:40 – Defining “proven process” vs. “core process” in EOS.3:20 – EOS examples: Domino’s Pizza tracker, agency 4D process, Wonder’s Next 90.6:00 – How proven process builds external credibility and internal alignment.8:15 – Transitioning from sales to delivery using core processes.10:40 – Step-by-step framework to build core processes (identify, document, package).13:00 – How to workshop your processes with note cards and milestone mapping.16:30 – Documenting the “happy path” and simplifying complexity.19:00 – Where to store process docs and how to keep them accessible.21:30 – How Wonder uses a process chart to identify pain points and scorecard metrics.25:00 – Introducing the FBA cadence: train, measure, manage, update.28:30 – Common bottlenecks and how to expose them with process scorecards.30:45 – Bridging implementation and reinforcement through EOS L10 meetings.34:00 – Using AI to draft and refine processes faster.36:10 – Linking proven process, core processes, and work instructions.38:30 – How to roll out FBA over time and across teams.40:00 – Suggested rollout order: Accountability Chart → Proven → Core.42:00 – Resources: EOS blog, Mike Paton’s Process book, Wonder’s blog post.43:30 – Final thoughts and action plan.

In this episode of Inside the 90, Jami and Andrew break down EOS (Entrepreneurial Operating System) — what it is, who it’s for, and how it transforms businesses. They explain EOS as a simple, proven framework that helps organizations gain clarity, accountability, and alignment across teams. The conversation is designed for people new to EOS, especially those wanting to introduce the concept to their company or leadership team. Listeners walk away with a clear understanding of EOS's core tools, structure, benefits, and the cultural shift it can bring to entrepreneurial organizations.Key Topics:- What is EOS, really?- Vision, Traction, Healthy: the three outcomes of EOS.- Six Key Components of any business.- Who EOS is for (10–250 employee companies).- The visionary and integrator roles.- What it feels like to “hit the ceiling”.- 90-day world and rhythms of execution.- The VTO (Vision/Traction Organizer).- Common EOS books: Traction, Get a Grip, Rocket Fuel.- How to implement EOS — and why it’s not bureaucracy.Chapters:0:00 – Welcome and setting the stage: "What is EOS?"1:30 – EOS defined: an operating system for business.4:15 – Language, structure, and community culture.6:00 – Why A-players want high accountability.8:20 – Who EOS is for: target company profiles.10:40 – Solving root-cause issues with six key components.13:00 – Misconceptions about EOS and industry fit.14:15 – The meaning of "entrepreneurial" in EOS.15:30 – Recommended books: Traction, Get a Grip.17:00 – What it means to hit a ceiling (and how to break through).19:50 – Visionary vs. integrator dynamic explained.23:10 – Building a 90-day cadence: “Inside the 90” explained.26:00 – Introducing the VTO: long-term vision clarity.28:00 – How employees can introduce EOS to leaders.30:20 – How to get started: implementer, software, or self.32:40 – Final encouragements and where to go next.

This episode of Inside the 90 dives deep into the EOS (Entrepreneurial Operating System) concept of GWC—which stands for Gets it, Wants it, and Capacity to do it. The hosts explore how GWC serves as a framework to evaluate whether someone is in the right seat on the accountability chart. Using personal anecdotes, organizational examples, and practical tools like Kolbe assessments and “delegate and elevate,” they show how to apply GWC to hiring, role alignment, leadership, and team health. The episode emphasizes clarity, alignment, and empowerment as critical drivers for organizational success.Key Topics:- GWC: Gets it, Wants it, Capacity to do it.- Accountability charts and defining roles.- Role clarity vs. traditional job descriptions.- Delegation vs. task dumping.- Using energy and motivation to guide role alignment.- Quarterly conversations & leadership alignment.- Integrating Kolbe assessments for team dynamics.- Visionary vs. Integrator responsibilities in EOS.Chapters:0:00 – Introduction and surprise Taylor Swift appearance.1:30 – Defining GWC: Gets it, Wants it, Capacity to do it.3:00 – “Gets it”: Understanding roles innately and instinctively.7:20 – “Wants it”: Internal motivation vs. functional responsibility.10:45 – “Capacity to do it”: Mental, physical, and skill capacity.14:30 – Self-assessment and manager assessment using GWC.19:30 – Using quarterly conversations (5-5-5 model).24:00 – Roles clarity through accountability charts.27:40 – Delegation and Elevation: Doing it right.32:30 – Multiple hats & challenges for founders.37:30 – Personal story of role misalignment and correction.44:00 – Energy, Zone of Genius, and team assessments.49:00 – Introducing Kolbe for deeper team alignment.55:00 – GWC for hiring, onboarding, and role design.58:20 – Final reflections and call to action.

This episode is a deep dive into compartmentalization through the EOS (Entrepreneurial Operating System) framework, highlighting how leaders and teams can manage the chaos of day-to-day business by structuring goals, tasks, and issues into clearly defined categories. The speakers explore the importance of breaking down business priorities into four main components—goals, rocks, to-dos, and issues—and how this structure empowers clarity, ownership, and strategic execution. They also touch on the concept of Delegate and Elevate for personal productivity and leadership development.Mentioned Link: https://www.eosworldwide.com/compartmentalizeAdditional Information:https://www.youtube.com/watch?v=0G4qHw1PtSIKey Topics:- The four compartments in EOS: Goals, Rocks, To-Dos, Issues.- Structuring thinking and execution in a business setting.- The rhythm of annual and quarterly planning.- Using issues as the input funnel for prioritization.- Delegate and Elevate: empowering teams and avoiding burnout.- Benefits of structure: clarity, reduced anxiety and less drama.Chapters:00:00 – Introduction to compartmentalization in leadership.00:40 – Overview of EOS tools: Goals, Rocks, To-Dos, and Issues.02:30 – Setting one-year goals with a 10-year vision in mind.05:00 – Mapping goals to quarterly priorities (Rocks).06:36 – Weekly To-Dos and the power of consistent follow-up.08:18 – Short-term vs. long-term Issues: the intake funnel.10:00 – How issues transform into action, visibility, and engagement.12:00 – Personal life examples of compartmentalization.13:00 – The drama-reducing benefits of EOS structure.14:00 – Introduction to Delegate and Elevate.15:00 – Recommended EOS blog and YouTube video for visual learners.16:00 – Episode wrap-up and light-hearted outro.

This episode explores how to implement and scale Level 10 (L10) meetings across different types of teams within an organization. The hosts highlight how EOS empowers bottom-up issue solving while aligning with top-down vision. They discuss strategies for integrating L10s into field teams, hybrid roles, and existing systems like Agile, and emphasize the value of consistency, accountability, and team health in making EOS truly effective.Key Topics:- Vision top-down, execution bottom-up.- The power of the issues list.- Structuring L10s using the accountability chart.- Custom rollouts for trades, remote teams, and Agile workflows. - Handling overlapping roles and multiple L10 memberships.- Fair issue prioritization and facilitation.- EOS vs. meeting overload and tool fatigue. - The importance of a 90-day commitment cycle.- Visionary vs. integrator responsibilities.- EOS as a cultural operating system.Chapters:00:00 – Vision and execution: top-down vs. bottom-up. 02:00 – L10 structures across various team types.04:20 – EOS is caught, not taught.05:30 – 90-day leadership team rollout.08:00 – Accountability chart and L10 mapping.13:00 – Examples from trades and manufacturing.15:30 – Cadence: weekly vs. biweekly.17:10 – Balancing voices in issue prioritization.22:10 – Passing issues across teams and levels.23:40 – Field-based L10 adaptations.25:00 – Vision, traction, and culture.27:00 – Avoiding EOS in a silo.29:00 – Visionary vs. integrator responsibilities.31:00 – EOS as a living operating system.33:00 – Trust the rhythm: draft, commit, reassess.

This podcast episode is a deep dive into the mechanics, value, and structure of the Level 10 (L10) Meeting, a core component of the Entrepreneurial Operating System (EOS). The hosts break down not only how an L10 meeting functions but also why it's essential for maintaining strategic alignment, accountability, and consistent communication in a company. They cover everything from setting the tone with a “segue” to managing a live issues list, all with the goal of transforming low-value internal meetings into strategic sessions rated a "10" by participants.The episode emphasizes consistency, team vulnerability, and rhythm as critical elements of success. The conversation is energetic, filled with real-world examples and actionable tips, making it especially valuable for leaders adopting or optimizing EOS in their organizations.Key Topics:- Purpose and structure of Level 10 (L10) meetings.- Role of EOS (Entrepreneurial Operating System) in driving accountability.- Meeting cadence and rhythm as the heartbeat of an organization.- Practical walkthrough of the L10 agenda.- Building and managing a living issues list.- Tips for engagement, team health, and scaling L10s across departments.- Differentiating between measurables and metrics.- Handling resistance and fostering team vulnerability.Chapters:00:00 – Casual intro and transition from golf to business.00:28 – Introduction to the Level 10 (L10) meeting concept.01:30 – EOS Meeting Pulse and 90-day world overview.03:05 – The L10 as a “calm in the chaos” of business.04:50 – Consistency and rhythm: never skip L10s.06:00 – Anatomy of an L10: The fixed 90-minute agenda.08:00 – IDS (Identify, Discuss, Solve): Heart of the meeting.09:55 – How L10 meetings avoid bureaucracy and improve decisions.11:02 – Sucking the drama out of business through transparency.13:00 – The Segue: Strategic mindset shift and team health.14:52 – Scorecard breakdown and metrics tracking.17:07 – Rock Review: How to meaningfully assess 90-day goals.21:00 – Customer & Employee Headlines: More than just updates.26:00 – Accountability patterns and warning signs in early L10 stages.28:00 – Working through the issues list without becoming a victim to it.31:14 – IDS in depth: The “who-who-one-sentence” technique.35:00 – Running L10s in hybrid environments: Zoom and visibility.38:43 – Managing carryover issues, long-term lists, and solving scale.41:00 – Meeting conclusion steps: Recap, cascade, and rating.44:00 – Team trust and honesty in giving feedback.45:00 – Closing thoughts and tee-up for Part Two.

In this deeply insightful episode of Inside the 90s, Jami and Andrew dig into the heart of organizational core values. Not just as buzzwords on a wall, but as foundational drivers of culture, behavior, hiring, accountability, and brand. Through personal stories and structured EOS (Entrepreneurial Operating System) processes, they explore how to discover authentic core values, evolve them through lived experience, and embed them in every touchpoint of a company’s daily rhythm. Listeners are taken behind the scenes of Wonder’s own core value journey, with actionable insights on implementation, reinforcement, and the courageous leadership needed to hold teams to those values.Key Topics:- Discovery vs. Prescription of Core Values.- The EOS Core Value Workshop Framework.- Why Values Must Be Tested and Marinated.- Wonder’s Core Value Evolution (Make it Happen, Be Curious, Be Courageous, Be Generous, Outshine).- Operationalizing Values: Slack, Visuals, Weekly Shares.- Accountability: Hiring, Feedback, and Letting Go.- Leadership Traits: Courage and Repetition.- The Role of Visionaries and Value Obsession.- Brand as Interaction Rooted in Values.Chapters:0:00 – Introduction: Revisiting the theme of core values across the series.3:00 – Core values must be discovered, not prescribed.6:30 – Building values with the team: EOS process explained.12:00 – How Jami's team landed on 4 core values—and added the fifth: Outshine.19:30 – The power of marinating values and behavioral observation.24:00 – Reinforcing values: Slack channels, visual cues, and storytelling.29:00 – Accountability: Living the values authentically and calling out behavior.36:30 – Embedding values in hiring and the “Core Value Speech”.44:00 – When values misalignment means it’s time for change.50:00 – Visionary leadership: Jami’s five obsessions and creative-led culture.58:00 – Culture, brand, and the cult-like nature of strong core values.1:02:00 – Closing thoughts and appreciation for the EOS framework.

This episode explores how brand strategy and leadership changes are the fastest ways to shift company culture. By building a clear Vision/Traction Organizer (VTO) and activating it internally through strong values and messaging, companies can align their team and lay the foundation for authentic external branding. Wonder’s Marketing Operating System blends quick execution with long-term strategy, helping businesses turn vision into action and drive lasting growth.Key Topics:- Culture Shifts: Driven by leadership changes or brand updates.- Brand as Strategy: Long-term identity rooted in company vision.- EOS & VTO: Framework for defining brand direction and values.- Internal Activation: Aligning team through values, messaging, and rituals.- Core Values: Actionable, culture-specific values that resonate.- External Branding: Translating internal culture into customer experience.- Marketing OS: Wonder’s 90-day insights + 3-year brand/sales alignment.- Sales-Marketing Alignment: Bridging teams with shared brand language.- “New” Branding: Focus on brand evolution, not rebranding.- Getting Started: Begin with an objective-driven discovery call.Chapters:0:00 Introduction of the two fastest ways to shift culture: leadership and brand updates.2:30 Story of early branding success with BMW and the importance of language longevity.5:40 Relationship between EOS’s VTO and brand strategy formation.9:15 Activating the brand internally and rallying employees.15:00 Turning VTO insights into an actionable brand platform.21:00 Proven process and defining internal and external experiences.26:30 Core values must be unique and culturally specific ("Make it happen" vs "Get it done").33:45 Transitioning from internal branding to external activation.37:10 Wonder’s six-month brand process and the rejection of "rebranding" as a concept.41:00 Wonder’s Marketing Operating System: 90-day insight + 3-year vision planning.46:30 The power of synchronizing fast execution with long-term brand alignment.50:00 Opportunity-based branding, not just issue-driven branding.53:15 Final recommendations and how to engage Wonder’s services.

The episode introduces a new format inspired by a road trip conversation between hosts Andrew Geisel and Jami Mullikin. It explores topics related to living in a 90-day EOS world, focusing on implementation, mental readiness, and organizational alignment.Key Topics:- Human Energy: Aligning team energy like synchronized rowing instead of chaotic movement.- Frustration Signals: Leadership burnout, lack of traction, or everyone sprinting but not advancing.- Letting Go: Founders must release control and elevate leaders, not just delegate.- Mental Maturity: Openness, curiosity, and willingness to be vulnerable are prerequisites for success.Chapters:0:00 Introduction to the podcast format; origin story from the road trip.2:00 What EOS is and who it's for: companies with 10–250 employees and product-market fit.5:00 Signs of hitting a ceiling, personal founder experiences, energy alignment metaphor.10:00 Common frustrations: feeling indispensable, founder burnout.13:00 Mindset shifts: curiosity, accountability, and letting go of ego.17:00 Getting started with EOS from day one; personal stories of early implementation.22:00 Mental maturity and coachability as key enablers; visionaries must commit.28:00 Common fears: past failures, team response, needing to "clean house" first.33:00 EOS provides clarity and accountability—what high performers crave.37:00 Sports team analogy for structure + high performance; cadence = calm in chaos.42:00 EOS for creatives: not bureaucracy but a liberating structure.47:00 Compartmentalization reduces chaos and enhances team dynamics.50:00 First steps: read books, attend a 90-minute meeting with an implementer.

This episode of Inside the 90™ features Jake Vancalbergh, Vice President of Operations at Production Saw and Machine, a family-owned CNC machining shop in Clark Lake, Michigan. The discussion explores Jake’s career trajectory, the evolution of the family business, and the transformative journey of implementing the Entrepreneurial Operating System (EOS). Jake shares candid reflections on EOS adoption—from initial skepticism and missteps to eventual alignment, organizational health, and operational traction. The conversation also delves into cultural dynamics in family businesses, leadership roles, core values, and scaling EOS across teams.Key Topics:- Family Business Legacy: Third-generation leadership in a 50-year-old CNC manufacturing firm.- Career Path: Jake’s journey from aspiring medical professional to CNC operator to VP of Operations.- EOS Implementation Journey: Discovery through podcasts, initial team resistance, and eventual buy-in with core value development and leadership restructuring.- Organizational Impact of EOS: Improved accountability, structured operations, and a unified company culture.- Key EOS Tools: People Analyzer, Accountability Chart, L10 Meetings, Scorecards, and Rocks.- Challenges and Insights: Leadership transitions, team health evolution, and defining performance metrics in technical roles.Chapters:0:00 – Intro to Jake & Production Saw5:00 – Finding Passion in CNC10:00 – Discovery of EOS17:00 – Early EOS Adoption25:00 – Building Core Values33:00 – Scaling EOS Company-Wide41:00 – Family Business Leadership50:00 – Vision & Sales Team Creation59:00 – Gaining Traction & Trust1:08:00 – Living the Core Values1:17:00 – Metrics & Scorecards1:24:00 – People Analyzer Tool1:33:00 – Final Reflections & Advice

Tony Chiappetta, CEO of Modern IT, shares a deeply personal and professional journey, evolving from a solo IT troubleshooter to building a people-first, EOS-powered MSP. The conversation explores themes of leadership, accountability, scaling through structure, and re-centering on purpose.Key Topics: - Purpose drives everything: Tony’s desire to help people led both his mistakes and successes. His evolution came from aligning intention with structure.- EOS is transformative when done right: Self-implementing got him far, but hiring a certified implementer made all the difference.- Accountability isn’t harsh — it’s supportive: Objective data (scorecards) fosters fairness, transparency, and clarity.- Human-centered IT is a differentiator: Teams Tuesdays, automation, and productivity-focused services reframe IT as a value-driver, not a cost center.Chapters:00:00 Introduction & IT Nation Story03:30 Starting the Business08:45 Organic Growth & Early Chaos14:00 First Major Breaking Point17:30 Discovering EOS (Traction)21:00 Fixing the Business with EOS26:00 Operational Standards30:15 EOS Tools in Practice35:30 Hiring & Culture Shift40:00 Adopting Strategy + Data Strategy44:15 Scorecard Metrics for the CEO47:30 The Value of a Great EOS Implementer51:00 Modern IT’s Ideal Client53:00 Purpose Comes Full Circle

In this episode, EOS Implementer Dave Feidner joins the show to explore two key themes: the power of core values and the concept of the flywheel, borrowed from Jim Collins’ Good to Great. Dave shares personal reflections and professional insights on how organizations can use EOS tools to build traction and create meaningful, sustainable momentum.He emphasizes the importance of intellectual discipline, clarity, and iterative refinement—especially when it comes to defining a company’s purpose and values. Host Jamie shares his own EOS journey and how Wonder’s core values evolved over time, reinforcing the idea that values should be tested, lived, and continuously refined.Together, they discuss how authentic culture, consistent alignment, and leadership humility are essential to building strong internal brands and long-lasting organizational health.Key Topics:- The flywheel is different from the proven process—it’s your business model’s virtuous cycle.- Intellectual discipline is required to define a flywheel effectively.- Core values are often misunderstood or misapplied; they must be lived, not just stated.- Level 5 Leadership includes humility and vulnerability—leaders must invite accountability.- EOS tools like Delegate & Elevate and Clarity Breaks are underused but powerful for growth.Chapters:0:18 – Intro to Dave Feidner and EOS freestyle conversation kickoff1:10 – Dave introduces the concept of the flywheel and why it matters2:14 – Dave’s EOS background and experience in building companies4:06 – Clarifying the difference between the EOS proven process and the flywheel5:05 – When teams are ready for the flywheel: only after core EOS tools are solid6:30 – Amazon’s flywheel example and the role of intellectual discipline9:00 – Dave’s personal flywheel: wisdom → relationships → referrals → clients12:06 – Aligning unique ability with flywheel design for sustainable energy14:09 – Jamie shares his journey building brands from the inside out16:01 – How core values are the foundation of a company’s brand and identity23:00 – Real core values show up (or disappear) during moments of team conflict25:00 – Story of “diplomacy” being misused as avoidance in a client team28:00 – The importance of precise wording: values like “courageous conversation”30:00 – Level 5 Leadership in action: visionaries inviting accountability34:00 – Wonder’s evolution: changing a core value from “own it” to “get it done”37:00 – EOS creates the structure to revisit, refine, and recommit to core values40:00 – Strong values reduce organizational drama and misalignment41:27 – Most underrated EOS tools: Clarity Breaks and Delegate & Elevate44:06 – Dave’s ideal clients: growth-focused, purpose-driven leaders; how to reach him

In this episode of Inside the 90, Alec Broadfoot (Founder of Vision Spark) and John Vidosh (Integrator at Vision Spark) join the conversation to discuss what it’s like to live in a 90-day EOS (Entrepreneurial Operating System) world. Alec shares the origin story of Vision Spark, which was born out of hiring challenges and transformed through the use of assessments. The duo reflects on their EOS implementation journey, highlighting the transition from self-implementation to working with certified implementers. John shares his path to becoming an integrator and how Vision Spark’s thorough hiring process ultimately led to his role. The episode also explores Vision Spark’s unique recruiting process, their “People Plan” service, and practical advice for companies scaling with EOS. Emphasis is placed on data-driven hiring, cultural alignment, and strategic planning to ensure right people are in the right seats.Key Topics:- Founding story rooted in fixing bad hires with science-based assessments.- Transition from self-implementation to successful EOS adoption.- John’s journey from EOS-curious to Vision Spark integrator.- Vision Spark’s 90-day integrator hiring process & retention guarantee.- Importance of vision-aligned leadership and structured recruiting.- “People Plan” for strategic scaling and leadership team planning.- Why hiring the right integrator early is key to EOS success.Chapters:[0:42] – Alec shares the founding story of Vision Spark[2:10] – How assessments transformed their hiring success[4:09] – Early EOS challenges and hitting a revenue ceiling[5:29] – Hiring a professional EOS implementer changed everything[8:07] – John’s journey to discovering EOS and becoming an integrator[10:27] – John applies and is hired through Vision Spark’s rigorous process[14:58] – Why Alec chose to hire an integrator instead of a finance lead[20:26] – Challenges of applying EOS at a small scale[23:03] – Legacy employee misalignment and leadership turnover[25:36] – John’s aha moment: hiring based on values and assessment, not résumé[28:07] – Vision Spark’s structured leadership search methodology[34:00] – 90-day hiring timeline and dual placement/retention guarantees[37:07] – “People Plan” as a strategic planning service for scaling[42:28] – Evaluating whether individuals can scale with the company[43:50] – Vision Spark developing new tools for visionary-integrator fit[44:12] – Final advice: use assessments, trust data, hire with GWC in mind

This episode of Inside the 90 features a conversation between host Jami Mullikin and guest Tracy Brown from the company YourSix, a startup in the physical security space. Tracy shares her journey within the startup environment, including the implementation of the Entrepreneurial Operating System (EOS), especially with the help of an external implementer, Andrew Geil.Tracy details how EOS brought strategic clarity, structured accountability, and internal alignment—particularly around marketing and sales. The episode highlights how structured planning (like VTO, scorecards, L10s) and clear communication transformed the organization, helping them transition from reactive chaos to proactive execution.Key Topics:- Tracy’s leadership journey and the culture of a remote startup.- Transition from self-implementing to professionally guided EOS adoption.- Strategic clarity through the Vision/Traction Organizer (VTO) and scorecards.- Improved marketing and sales alignment using EOS frameworks.- Organizational focus, accountability, and reduced internal friction.- Unique leadership dynamics with multiple visionaries and one integrator.- Benefits of expert EOS implementation and flexible adoption.Chapters:[0:00] Intro & Background – Tracy shares her startup journey and role at YourSix.[1:56] Discovering EOS – Initial exposure to EOS through Traction and early efforts.[3:24] Hiring an Implementer – Decision to bring in Andrew Geil to guide EOS rollout.[4:08] Marketing & EOS Alignment – How EOS improved collaboration and brand clarity.[7:49] Focus Day & VTO Creation – Strategic planning sessions leading to a clear vision.[15:02] Vision to Execution – Marketing aligns with long-term business goals.[21:01] Expanding EOS Company-Wide – Rolling out L10s and EOS tools across teams.[27:03] Accountability Clarity – New structure defines roles and ownership.[29:32] Visionary/Integrator Model – Unique leadership setup fosters innovation.[32:19] Reduced Friction – EOS minimizes drama through structure and clarity.[35:56] Aligned Sales & Marketing – Shared goals improve collaboration.[41:14] Targeting Ideal Customers – Narrowing focus to high-fit markets.[44:15] Favorite Tools – VTO and L10s stand out as most impactful.[46:00] Adapting the Framework – EOS works best when flexed to fit the team.[50:20] Final Advice – Embrace EOS fully and get expert help early.

This episode of Inside the 90™ dives deep into the real-life EOS (Entrepreneurial Operating System) implementation journey of S&L Integrated. Reid Wylie shares how their business hit a growth ceiling and found a breakthrough with EOS, while Jeff Ruby provides insight into what made S&L a standout success story. From early challenges and team dynamics to defining core values and rolling out EOS across field teams, the episode is packed with practical wisdom and lessons for any business leader considering or currently implementing EOS.Key Topics:- How SNL Integrated Discovered EOS: Through local advocacy and returning employees.- Finding the Right Implementer: Using EOS tools to identify and partner with Jeff Ruby.- Hitting the Growth Ceiling: Recognizing organizational stagnation and the need for structure.- The Power of Focus Day: Initial challenges and breakthroughs in team alignment.- Visionary + Integrator Dynamics: Shifting leadership roles and deepening alignment.- Rolling Out EOS Across the Organization: Including remote and field teams.- Core Values Discovery: Establishing “Character, Passion, Quality”.- Favorite EOS Tools: Level 10 Meetings, People Analyzer, and Delegate & Elevate.- Measuring Traction: Early wins, accountability, and long-term cultural shifts.Chapters:[0:12] Welcome & Introductions[0:36] How SNL Integrated First Heard About EOS[2:10] Discovering and Connecting with Jeff Ruby[6:11] Pre-EOS Challenges and Hitting the Growth Ceiling[9:05] Defining a 10-Year Vision and Setting Growth Targets[12:00] Focus Day: First Impressions, Team Dynamics, and Vulnerability[17:20] When the Team First Felt Real Traction[24:08] Reid’s Transition to Integrator & New Leadership Structure[28:25] EOS Rollout to Remote and Field Employees[34:41] Discovering and Living Core Values: Character, Passion, Quality[43:01] Reid’s Favorite EOS Tools & How They Impact the Team[45:01] What Jeff Looks for in an Ideal EOS Client[48:00] Jason’s Role as Visionary & Why It Made a Difference[49:45] Closing Reflections & Final Advice

In this episode, Rex Frank, a seasoned entrepreneur and leader in the IT services space, shares his journey of scaling and growing his company through the implementation of EOS (Entrepreneurial Operating System) and OKRs (Objectives and Key Results). Rex discusses how these systems, combined with intentional decision-making and transparency, helped him drive growth and acquisition at PAX 8, leading the company to cross $2 billion in revenue. He offers valuable insights on the importance of financial transparency, the role of integrators in a business, and the power of peer groups and coaching in partner enablement. Tune in to hear Rex’s strategies for navigating growth, leadership, and creating sustainable success in a fast-paced industry.Key Topics:• How EOS helped scale the company and integrate with OKRs (Objectives and Key Results) for better alignment.• The transition to using OKRs and how it influenced productivity and company culture at PAX 8.• The importance of sharing financials within the company and how it promotes growth and employee buy-in.• The division of responsibilities between the integrator and visionary, and the benefits of giving up control in key decisions.• How adopting the Level 10 meeting structure became integral to the company's success and is now widely used across PAX 8.• The value of peer groups and one-on-one coaching in driving business maturity and partner success.• The development of on-demand content, instructor-led courses, and sales methodologies to help partners grow their businesses.Chapters:00:00 - Walk In Intro00:25 - Meeting at IT Nation 01:50 - The MSP Community and Early Career EOS04:56 - Starting a Managed Services Practice06:36 - Lessons in Leadership and Letting Go08:56 - Operational Excellence and Coaching11:35 - The Evolution of the Business21:10 - Discovering and Implementing EOS26:18 - Hiring an EOS Implementer27:48 - Setting Long-Term Goals29:02 - Operational Journey and Revenue Growth32:13 - Company Culture and Core Values35:52 - Acquisition by Pax838:43 - Integrating EOS at Pax845:30 - Tips for Implementing EOS47:10 - Pax8 Academy and Partner Enablement49:27 - Conclusion and Final Thoughts

In this conversation, Jami Mullikin, Aron North former CMO, and Mike Abercrombie discuss how implementing the EOS framework, leadership offsites, and a strong company culture contributed to their rapid growth and success for Mint Mobile. Key Topics:• The effectiveness of the Entrepreneurial Operating System (EOS) in managing rapid growth, particularly through the L10 meetings and setting clear goals (Rocks) for the company.• Using leadership offsites to foster collaboration, balance work and relaxation, and maintain focus during the company's growth, such as watching whales and resetting before diving back into strategic work.• Company culture centered around alignment, open communication, and camaraderie, helps the team stay united and focused during critical periods like the sale process.• Productive conflict is encouraged, allowing the team to address issues directly and work through challenges to maintain progress without allowing problems to fester.• Staying focused and committed to the company’s goals, using offsites to manage both internal issues and keep the company running smoothly.• A co-owner deeply involved in the company embraced its core values and acted like an owner, contributing to the company’s growth despite not attending L10 meetings.• Maintaining a balance between hard work and relaxation, using moments of downtime to bond, reset, and return to work with renewed focus and energy.Chapters:00:00 — Walk In Intro00:12 — Aron North and Mike Abercrombie Introduction02:43 — Core Values and Aron’s Introduction to EOS 07:37 — “The Speech” 10:17 — How EOS Causes Anxiety in Employees 16:07 — Early Stage VTO and 10 Year Target 21:00 — The Entire Company Working Together 23:17 — Practices Leading to Quick Scaling27:22 — How EOS Evolves with Company Growth 30:10 — How EOS Is Introduced to a New Employee 32:33 — The Importance of the L1036:28 — EOS Supporting a Hybrid Work Style40:02 — Clarity Breaks and Offsites45:18 — Is Ryan Reynolds in L10 Meetings?

In this episode of Inside the 90, Jami Mullikin speaks with Forrest Derr, a Fractional Integrator and Founder of ENRG, about the importance of aligning people with the right roles in organizations, fractional integrators, and the power of networking. They discuss how companies can leverage fractional integrators to build strong, sustainable operations, and how networking opens doors to new opportunities. Forest also shares his approach to helping clients with the EOS (Entrepreneurial Operating System) framework and why starting early, even as a small team, can be crucial for long-term success. The conversation highlights the value of finding the right fit for your company, both in terms of team members and external partners. Whether you're looking to hire, improve your operations, or simply grow your professional network, this episode offers valuable insights.Start a local ENRG group: enrg.life Key Topics:• The importance of hiring individuals who are excited about the role they’re in, ensuring engagement and success.• Forrest’s approach as a fractional integrator, helping businesses optimize operations while preparing them to transition to a full-time integrator.• How networking is essential for opening new opportunities and creating mutually beneficial professional relationships.• The need for companies to assess changing personal goals within employees and how that impacts alignment with organizational objectives.• Leveraging fractional integrators to bring expertise into companies without the need for a full-time executive right away.• How building strong professional networks can lead to valuable referrals and business growth.• Why small businesses should consider implementing EOS early on to set the foundation for long-term success.Chapters:00:00 — Walk In Intro00:12 — Forrest Derr Introduction and EOS Journey 03:47 — Implementing EOS in the Workplace 05:32 — Hiring the Right Implementor 06:53 — Challenges in the Beginning Steps of EOS08:54 — Impact of EOS in the Early Days 11:44 — Transitioning to Another Company with EOS 14:58 — People Problems with EOS 16:39 — Defining Roles and Core Values in EOS22:14 — Experiences as a Fractional Integrator 25:34 — The Integrator Playbook and Connecting Integrators 31:34 — 5 Year V/TO 32:26 — Most Common EOS Challenge 37:02 — People Analyzer EOS Tool 41:57 — Is Forrest Derr looking for clients?

In this episode of Inside the 90, Jami and Warren explore the transformative power of the Entrepreneurial Operating System (EOS) for organizations of all sizes. From aligning teams with core values to tackling "rocks" in 90-day intervals and staying accountable through Level 10 (L10) meetings, they break down how EOS helps businesses achieve operational clarity. Whether you're considering EOS, self-implementing, or fully running on the system, this episode offers actionable insights to eliminate drama, maintain focus, and hit ambitious goals. Learn how tools like the "90" platform keep teams organized and discover why starting sooner—even as a small team—is the key to long-term success.Key Topics:• The importance of defining core values and how they guide behavior and decision-making within a company.• The concept of "rocks"—90-day goals—and how regular check-ins help ensure progress.• The role of weekly L10 meetings in solving issues, tracking progress, and holding teams accountable.• How the "90" platform helps teams track goals, tasks, and milestones for efficient progress.• The value of having an EOS implementer to streamline the process and ensure the system is followed correctly.• The challenges and gaps that come with self-implementing EOS versus using a formal implementer.• Why small teams or businesses should consider adopting EOS sooner rather than later, even before reaching the ideal employee size.Chapters:00:00 — Walk In Intro00:52 — How Jami’s Entrepreneurial Journey Began03:28 — How Warren’s Entrepreneurial Journey Began05:13 — Warren’s Experience with Different Sizes of Teams07:45 — Warren’s Introduction to EOS09:16 — Jami’s Introduction to EOS and Career Changes18:06 — Visionaries vs. Integrators 26:57 — Warren’s Experience with EOS30:54 — Jami on Core Values38:00 — 90 Day “Rocks”41:50 — Advice on EOS

In this episode of Inside the 90, host Jami Mullikin sits down with Bryan De Bruin, co-founder of VanRock, and Andrew Gissal, an EOS Implementer, to explore the journey of building a vertically integrated real estate and private equity firm. Bryan shares how his leap from a successful legal career to real estate led to the creation of VanRock, and how EOS (Entrepreneurial Operating System) became a cornerstone of the company's strategy and growth. Key Topics:- Transitioning from law to real estate entrepreneurship.- Building VanRock through a partnership that started over coffee.- Creating a vertically integrated business model for efficiency and quality.- Overcoming challenges of scaling and aligning multiple entities.- Leveraging EOS for clarity, culture, and operational success.- Empowering tradespeople to become entrepreneurs through subsidiary companies.- Building trust and accountability to drive results and cohesion.Chapters:00:00 — Walk In Intro00:21 — Bryan De Bruin of VanRock 01:00 — Background of VanRock and Bryan De Bruin06:50 — Starting Multiple Entities at Once 10:24 —  When Bryan Wanted to Start VanRock11:47 — Employees at VanRock15:54 — VanRock’s EOS Implementation 20:53 — Problem Solving in the Beginning Stages23:41 — Importance of Listening to Other Professionals24:39 — How EOS Sets Up Businesses for Success 27:04 — Practical Implementations of the VanRock Business Model30:06 — VanRock’s Core Values35:54 — Lessons of Accountability and Trust in the Business Culture 40:33 — The Future of VanRock43:23 — EOS Advice from Bryan De Bruin

Inveterate, a rapidly growing tech startup, adopted the Entrepreneurial Operating System (EOS) to bring structure and accountability to their business. Julia Connell, the integrator, partnered with Visionary founder Dylan Whitman to tackle the chaos that came with scaling from 3 to 25 employees. With guidance from EOS implementer Andrew Gissal, Inveterate began adopting tools like Rocks (90-day priorities), accountability charts, and meeting cadences to align their team and focus on the most important goals. The process was challenging at first, with awkward meetings and a learning curve as the team adjusted to the new system. However, EOS quickly brought clarity, helping prioritize responsibilities, create measurable milestones, and foster better decision-making.Key Topics:• Rapid growth (from 3 to 25 employees globally) led to chaos and the need for systems.• Accountability and alignment were difficult despite a high-performing leadership team.• The team was initially skeptical about implementing EOS.• Julia emphasized the importance of “figuring it out and getting it done,” a core value.• A major lesson was creating actionable milestones for Rocks to drive measurable progress.• Advice for others considering EOS.Chapters:00:00 - Walk In Into00:15 - Julia Connell, VP Inveterate, EOS Integrator00:23 - Andrew Gissal, EOS Implementer01:07 - Inveterate Started with a Visionary, and Rocket Fuel03:12 - Starting with EOS - Pulling Together Data04:23 - Which Comes First, The EOS System or the Visionary/Integrator Relationship06:32 - Visionary Go, Go, Go Mentality08:01 - Tensions: Perception of Difficulty, and Accountability09:22 - EOS Provides the Framework for Clarity13:16 - Implementing EOS in a Startup Environment17:03 - First Focus Day: Introducing Tools to Skeptics19:21 - The First L10s Felt Awkward22:19 - Aligning the Team on the Common Goal23:15 - Fighting for Simplicity25:51 - A Core Value: Figure it Out and Get it Done27:28 - The Accountability Chart and Updating It29:44 - Current Challenges: Rocks and Milestones32:48 - Future Goals: Utilizing the 90 Day Cadence34:41 - Rolling out EOS GWC (Get It, Want It, Capacity) 36:19 - EOS Benefits to a Visionary38:42 - Self Implementing or Use a Dedicated Implementer

Adam Landrum and Bailey Boese, formerly of Up and Up, now part of GMBb, discuss the role of EOS from fast growing startup to their acquisition by a larger EOS organization. Adam introduced EOS at Up and Up in 2017 after feeling the team was "hitting the ceiling" with stalled momentum. Adam and Bailey emphasized the importance of authenticity in core values, cadence of communication, and embracing the process for long-term growth and success. EOS ultimately positioned Up and Up for both operational excellence and successful acquisition.Key Topics:• Their journey implementing the Entrepreneurial Operating System (EOS).• Challenges of self-implementing and shifting to a dedicated Implementer.• The most useful EOS tools.• How Core Values created alignment and accountability across the team.• Advice to other businesses on how to be successful with EOS.Chapters:00:00 - Walk In Intro00:29 - Adam Landrum and Bailey Boese of Up&Up (a GMB Brand)02:52 - The Need for EOS: Hitting the Ceiling04:36 - Starting with Self Implementation of EOS05:43 - Early Pains and Learnings06:59 - First Signs of Traction08:19 - Why First Focus on The Accountability Chart09:28 - Up&Up EOS Journey11:55 - Taking ES Bootcamp Training13:15 - When Did Feel Like EOS Started to Click15:00 - Evolution of the Accountability Chart17:35 - What EOS Tools Work Best for You21:49 - Making it Simple Enabled Us to Define Up&Up Vision24:59 - Clarity and Cadence26:25 - The Up&Up Friday Share30:15 - Jami’s Favorite Tool = Kolbe Index32:40 - Core Values is a Must38:00 - The Evolution of Up&Up39:47 - EOS Advice to a Small Company40:36 - Adam Landrum Thoughts on EOS Helping an Acquisition43:03 - Bailey Boese Reflecting on EOS Working for Small and Large Companies

Jami Mullikin, founder and president of Wonder, interviews Kevin Wentzel, COO of Kopis USA about implementing the Entrepreneurial Operating System (EOS) within their company. This podcast episode highlights the evolution of EOS implementation at Kopis, focusing on overcoming hurdles and leveraging tools to improve alignment and operational efficiency.Key Topics:• Kevin’s journey at Kopis and how EOS became their company’s operating system• The challenges and opportunities of early self-implementing EOS• Focusing the company core values from 37, to four• Finding the right balance of Rocks for individuals, and the company• Identifying the tools and software that support the 90 Day process• Improving and evolving their EOS system with a local implementerChapters:00:00 - Walk In Intro00:12 - Kevin Wentzel, CEO of Kopis USA00:57 - The Need for Structure02:48 - Historic Company Structure04:00 - Rolling Out EOS (In Hindsight)08:17 - Sharing Company Core Values12:18 - Applying 4 Core Values15:41 - The Role of Core Values and Recruiting19:34 - EOS Vision Traction Organizer21:05 - How 90 Days Provides Focus23:50 - Be Mindful of Q4 Rocks25:37 - Carrying Rocks for Too Long27:03 - Recognizing the Need for an Implementer30:06 - Top EOS Tools We Use31:32 - Over-engineering the Scorecard35:14 - Committing to the Process39:44 - Integrator Masterclass Experience41:17 - Selecting a Local Implementer42:30 - Self-Implementation Challenges45:32 - Keeping it RILS (Respect Impact Lead Simplify)