Inside the Speakeasy Podcast - Your Key to Hidden Strategies & Success Stories from Top Entrepreneurs

You're probably leaving money on the table, and you don't even know it. Jen Schneider, the Savvy Sales Strategist, has seen it happen over and over: entrepreneurs who are successful despite themselves, with no real system holding it all together. In this conversation, she pulls back the curtain on what's actually breaking your sales process, from the follow-ups you're not doing to the clients you should have fired months ago.This isn't about pitch-slapping strangers or always-be-closing tactics, but curiosity, clarity, and building systems that let you scale without becoming the bottleneck. Jen breaks down the 7-7-7 rule, the art of going for no, and why the first person to talk actually loses. If you've ever felt like sales is sleazy or you're just not good at it, this episode will change your mind.Because the truth is that you can learn it. You just need the right script, the right system, and the confidence to ask for what you're worth, and when you pair that with Go High Level, the AI-driven business operating system trusted by over 2 million businesses to automate, scale, and create real leverage, you’re not just improving your sales process, you’re building a business that actually works for you; visit gohighlevel.com/speakeasy-mastermind-promo to get an exclusive 30-day trial.Key Timestamps:[00:00:00] Introduction[00:01:25] From corporate sales to scalable systems[00:03:24] What corporate sales training misses[00:11:19] Pre-qualifying questions that save time[00:14:11] NBAT framework: Needs, Budget, Authority, Timing[00:16:06] Microwaves vs ovens: Not all buyers are ready[00:17:39] The 7-7-7 rule for consistent outreach[00:21:16] Upstream vs downstream partnerships[00:27:51] Ghost emoji & abandoned workflows[00:30:05] Sales without sleaze[00:32:44] Under-promise, then deliver[00:36:53] The founder is the bottleneck[00:38:33] Where AI actually helps sales[00:40:46] You’re not bad at sales, you need a scriptMemorable Quotes:"People don't want to be sold. They want to buy." [00:08:22] – Jen Schneider"People are like microwaves or ovens. They're either going to make a decision very quickly, or they have to bake for a while." [00:16:07] – Jen SchneiderLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Jen Schneider:Website: https://savvysalesstrategist.com/Instagram: https://www.instagram.com/thejenschneider/Facebook: https://www.facebook.com/thejenschneiderLinkedIn: https://www.linkedin.com/in/thejenschneider/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https://www.evolvedpodcasting.comSupport the show

Most entrepreneurs are addicted to one frequency: achievement. They build, they scale, they hustle. But when the trigger hits, when someone screws them over, or the kids won't stop making messes, or the deal falls through, they react. And that reaction costs them.Whitney Kell knows what it's like to go from zero to psycho in 30 seconds flat. And she knows how to stop it. Through meditation, breath work, and what she calls "the sober second," Whitney has learned to tune her frequency so clearly.This isn't about sitting cross-legged and humming, but knowing your energy so well that you stop letting other people's chaos become your crisis. It's about the five-minute practice that changes your brain, the triggers that reveal your childhood wounds, and the one question that makes doctors walk out of the room.This episode of Inside the Speakeasy Podcast is brought to you by Go High Level, the AI-driven business operating system trusted by over 2 million businesses to automate, scale, and create real leverage, so once you’ve learned to stabilize your own frequency, you can do the same for your business at https://www.gohighlevel.com/speakeasy-mastermind-promo and get an exclusive 30-day trial as a listener.Key Timestamps:[00:00:00] Introduction[00:07:29] Live coaching: rating life across key areas[00:12:38] Why meditation unlocks high performance[00:14:13] The “sober second” before reaction[00:18:37] Using awareness to spot misaligned people[00:23:46] Triggering others to reveal truth[00:26:55] Entrepreneurs addicted to achievement[00:28:08] The five-minute stillness challenge[00:33:44] Learning to trust the void[00:35:45] Triggered book + Hoffman Institute experience[00:39:12] The 90-second rule before decisions[42:12:00] Should masterminds include spirituality?Memorable Quotes:"The deeper you want to build your empire, the deeper you want to dig your soul connection." [00:13:46] – Whitney Kell"And the one thing that that's allowed me to do is not need other people to validate me. I've gotten to a place where I know myself. So whether you tell me I'm cute or ugly, that's more of a reflection of you." [00:14:00] – Whitney KellLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Whitney Kell:Website: https://whitneykell.com/Instagram: https://www.instagram.com/whitneykell2/Facebook: https://www.facebook.com/whitney.kellTwitter/X: https://x.com/kell_whitn48465LinkedIn: https://www.linkedin.com/in/whitneykell/YouTube: https://www.youtube.com/@whitneykellConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting:https://www.evolvedpodcasting.comSupport the show

Beth Nydick stood backstage after appearing on national television, waiting for the massive influx of business she assumed would follow. It didn't. Despite a resume featuring 25 years as a network TV producer for NBC and Paramount, a bestselling book, and appearances on The Oprah Winfrey Show and The Drew Barrymore Show, she discovered that exposure alone does not build a business. Visibility, while great for the ego, does not automatically equal revenue.To solve this, she built a strategic system designed to turn media placements into long-term authority and income. Now a media strategist and mogul, she works with high-level brands to shift their focus from mere marketing to media messaging—a shift that prioritizes how an audience feels over simple statistics.And if you’re interested in leveraging platforms like Go High Level to automate follow-up, capture demand, and turn visibility into scalable, compounding growth just visit gohighlevel.com/speakeasy-mastermind-promo for an exclusive 30-day trial as a listener of the Inside the Speakeasy podcast.Key Timestamps:[00:00:00] Introduction[00:05:47] Beth’s journey: NBC to Tonight Show[00:07:30] Tom Hanks story + celebrity insights[00:09:36] Who really runs TV shows[00:12:15] Pitching local news (start here)[00:15:22] The media ladder truth[00:17:50] One placement, 12 months of content[00:20:00] Why media messaging fails[00:22:09] Stop chasing big podcasts[00:23:35] Interviews as silent sales[00:26:52] The first 30-second hook[00:27:56] Why visibility doesn’t convert[00:32:18] “Why not me?” mindset shift[00:36:44] You save you, not mediaMemorable Quotes:"I have to tell you; the smaller podcasts have better engagement. I've gotten better results from being on a podcast that has 500 downloads because 500 people are listening, versus you have 300,000 downloads and no one's really listening." [00:2 1:31] – Beth Nydick"Why can't I be the one? So it's funny you say that because most of my testimonials are actually about this thought process and less about what we did because it really allows you space and possibility of creating whatever you want next if there's not anything in the way." [00:32:55] – Beth NydickLinks Mentioned:Go High Level: http://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Beth Nydick:Website: https://www.bethnydick.comInstagram: http://www.instagram.com/bethnydickFacebook: https://www.facebook.com/bethRitternydick/LinkedIn: http://www.linkedin.com/in/bethnydick YouTube: https://www.youtube.com/@bethnydickConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https://www.evolvedpodcasting.comSupport the show

Most business owners are drowning in 10, 15, even 25 different software platforms just to run their daily operations. They're logging into separate systems for CRM, scheduling, follow-ups, and payments while their competitors are capturing leads at 1:30 AM with AI employees that never sleep.Lisza Crisalle has spent over two decades helping high-achieving entrepreneurs escape this chaos. She's witnessed financial advisors still scheduling appointments by calling each other, watched prospects get frustrated when follow-ups fall through the cracks, and seen businesses lose deals simply because no one answered the phone after hours. The cost of staying stuck in 2009 systems while operating in 2026 isn't just inefficiency, but also competitive suicide.That’s exactly why platforms like Go High Level have become mission-critical, bringing everything under one roof with AI-driven automation so businesses can finally replace scattered tools with a single, streamlined operating system built to capture, nurture, and convert every opportunity in real time. Visit gohighlevel.com/speakeasy-mastermind-promo for an exclusive 30-day trial as a listener of the Inside the Speakeasy podcast.Key Timestamps:[00:00:00] Introduction[00:02:20] The evolution from one shopping cart to automation mastery[00:07:54] Why GoHighLevel is winning the all-in-one battle[00:14:38] The shocking reality of manual business operations in 2026[00:21:26] Advanced AI prospecting that researches you[00:25:11] The competitive advantage early adopters are gaining[00:27:35] Hidden GoHighLevel features most users ignoreMemorable Quotes:"We call it our all-in-one command central. It's literally running your business from one place." [00:08:16] – Lisza Crisalle"If you have a business and you're not adopting or adapting in with AI, you are going to be left in the dust because your competitors are going to have a huge competitive advantage." [00:25:37] – Lisza CrisalleLinks Mentioned:Go High Level: http://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Lisza Crisalle:Website: https://whatworksacademy.com/Instagram: https://www.instagram.com/liszalcrisalle/Facebook: https://www.facebook.com/liszalcrisalleLinkedIn: https://www.linkedin.com/in/liszalcrisalle/YouTube: https://www.youtube.com/@WhatWorksAcademy-WWAConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Sonia Ramirez has cracked something most entrepreneurs miss entirely. With under 15,000 total followers across all platforms, she's generating 50,000 to 65,000 views every 30 days while her male peers with 100K+ followers struggle to match her engagement rates. The secret isn't in the numbers.As a Latina real estate developer who's exited over 100 projects in Southern California's brutal market, Sonia discovered that documentation beats curation every time. Her approach to building parasocial relationships through authentic storytelling has created a community that doesn't just follow her but root for her success and invest in her projects.But the real power move? How she's leveraged partnerships and positioning to land book deals, speaking opportunities, and documentary features while staying true to her "Multi-Unit Queen" brand. This is bout building a business that works for you, and not just social media tactics, and that’s exactly the kind of leverage-driven approach powered by Go High Level, the AI-driven operating system helping modern founders automate, scale, and turn attention into real business growth. Visit https://www.gohighlevel.com/speakeasy-mastermind-promo for an exclusive 30-day trial as a listener of the Inside the Speakeasy podcast.Key Timestamps:[00:00:00] Introduction[00:02:09] It’s not too late to pivot! [00:05:29] Creating community culture in your tribe[00:06:59] The mentor who changed everything[00:07:49] 3 Pillars of running the Multi-Unit Queen[00:09:38] Birth of the "Multi-Unit Queen"[00:10:29] Are you going to be the face of your brand? [00:12:01] Why engagement beats followers[00:14:19] Documentation vs. curation[00:21:12] Choosing the right partnerships[00:26:21] Breaking limits in male-dominated spaces[00:31:39] Why women avoid mastermindsMemorable Quotes:"As women, we think we have to be in a silo. We have to do it on our own. Not understanding that there's a whole community, a whole world of women out here waiting for you to come be part of these different groups because we need your voice." [00:31:36] – Sonia Ramirez"If you're in the room, it's because you were supposed to be there. You didn't fake your way in there. You're supposed to be there. And whether that's to learn, to lead, that's up to you, right? But never question where Gus has put you." [00:26:04] – Sonia RamirezLinks Mentioned:Go High Level: http://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Sonia Ramirez:Website: https://multiunitqueen.com/Instagram: https://www.instagram.com/multiunitqueenFacebook: https://www.facebook.com/SoniaOllinYouTube: https://www.youtube.com/@multiunitqueenConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https://www.evolvedpodcasting.comSupport the show

Kevin Jacobson Jr. built AI sales systems that turned 600,000 dead leads into $1.3 million in revenue within 30 days. His clients are replacing entire call centers, eliminating setter churn, and watching their sales teams close more deals with less burnout.But here's the tension most founders miss: they're drowning in AI tools while their real bottlenecks remain untouched. Kevin reveals the four critical areas where AI creates actual leverage: qualification, segmentation, nurture, and follow-up, and why most entrepreneurs are solving the wrong problems entirely.This isn't about adding more technology to your stack, but a surgical precision in stopping the revenue bleeding that's keeping your sales team trapped in busy work instead of closing deals.And it’s exactly the kind of leverage made possible by platforms like Go High Level, the AI-driven business operating system powering over 2 million businesses to automate, scale, and turn smarter systems into real, measurable growth. Visit gohighlevel.com/speakeasy-mastermind-promo for an exclusive 30-day trial as a listener of the Inside the Speakeasy podcast.Key Timestamps:[00:00:00] Introduction[00:04:42] From Verizon top performer to AI sales systems[00:07:44] Where are entrepreneurs going wrong? [00:09:52] Key areas to automate in your business[00:17:12] Voice AI closing $5K deals[00:25:00] AI nurture vs setters[00:28:52] $150M lender: 1,700 AI-booked calls[00:36:00] Where to start with AI salesMemorable Quotes:"Tech people build tech that works, sales people build tech that converts." [00:19:52] – Kevin Jacobson Jr"Don't get caught up in all the hype. Just focus on where you're at right now and what's going to buy back time or increase revenue. And don't get distracted by shiny object syndrome." [00:35:59] – Kevin Jacobson JrLinks Mentioned:Go High Level: http://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Kevin Jacobson Jr:Website: https://www.levrg.ai/Instagram: https://www.instagram.com/kfed100Facebook: https://www.facebook.com/kjacobsonjrConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https://www.evolvedpodcasting.comSupport the show

This special compilation episode addresses the silent epidemic most entrepreneurs face: burnout. By pulling the most impactful insights from Joy Houston’s and Alex Snider’s original episodes, we dive deep into the moment success starts to feel like a prison. Joy shares the raw reality of hitting a million-dollar win only to be met with an exhausting "what’s next" culture—a cycle of ingratitude that leads to physical and emotional depletion rather than fulfillment.Alex also reveals the critical difference between delegation and abdication, explaining why most founders accidentally choose a path that creates more chaos, not less. From the structural necessity of operational security to the surprising power of "Thrive Weeks," this vault episode exposes the hidden costs of grinding without systems and the importance of strategic time off to stay passionate about your mission.And as the conversation makes clear, building a business that scales without burning out requires the right infrastructure, which is exactly why platforms like Go High Level have become the operating system trusted by millions of businesses to automate, streamline, and create real leverage. Visit https://www.gohighlevel.com/speakeasy-mastermind-promo for an exclusive 30-day trial as a listener of the Inside the Speakeasy podcast.Key Timestamps:[00:00:00] Introduction[00:52:00] Joy Houston’s burnout turning point[10:17:00] Delegation vs. abdication[10:18:00] The Thrive Week scaling strategyMemorable Quotes:"Abdication is not delegation. Just giving someone a task and or a responsibility or whatever, and then setting them free isn't delegation. That's abdication." [00:07:36] – Joy Houston"Processes are also really important for scale, and also really important for operational security and redundancy that if somebody leaves, they don't leave with all that knowledge, and now we don't know how to do that part of the business." [00:09:19] – Joy HoustonLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoListen to “Learn The System That's Making Entrepreneurs Rich Without the Burnout” with Joy Houston on these platforms: Apple: https://podcasts.apple.com/us/podcast/learn-the-system-thats-making-entrepreneurs-rich/id1810107121?i=1000750106874 Spotify: https://open.spotify.com/episode/53gWCfirSG3fYPHZvAZAdZ?si=63c2ece849664008 YouTube: https://youtu.be/uZ0Sy4X8EhA?si=UXeGCM83EqumLtX4 Listen to “How Founders Can Smartly Shift from Managing Chaos to Leading with Clarity” with Alex Snider on these platforms:Apple: https://podcasts.apple.com/us/podcast/how-founders-can-smartly-shift-from-managing-chaos/id1810107121?i=1000746827023 Spotify: https://open.spotify.com/episode/1a0MWheZ35dUoMHLbASZ21?si=c33ba123fc654e54 YouTube: https://youtu.be/W1QPwJVA5zs?si=uhHrfU1e6vWmTBar Connect with Joy Houston:Instagram: https://wwSupport the show

Entrepreneurs often assume they can handle IP later. Rich Goldstein has watched this assumption destroy hundreds of million-dollar opportunities. After securing over 2,500 patents, he's seen the same brutal pattern: founders who wait just one day too long lose everything they could have protected forever.The stakes aren't just about stopping copycats. When done right, IP strategy can multiply your exit valuation by 100x. When done wrong, it can make your entire business worthless to acquirers. Rich breaks down the non-negotiable deadlines, the trademark traps that cost six figures to fix, and why AI is leading entrepreneurs straight into patent disasters.It’s a critical conversation for founders building real leverage in their companies especially in a world where tools like Go High Level, the AI-driven business operating system trusted by over 2 million businesses, are helping entrepreneurs automate, scale, and build companies that actually work for them.  Visit gohighlevel.com/speakeasy-mastermind-promo to claim your exclusive 30-day trial.Key Timestamps:0:00:00 Introduction 0:02:26 Mindset and misconceptions about IP Law0:03:31 What to focus on with IP? 0:07:46 Avoid the high costs of not getting your trademarks registered 0:11:15 Different patents and protecting your products 0:12:57 When can a software become patentable?0:15:15 Physical products and patents 0:18:02 The misconception about copyright 0:25:22 When is an information product trademark-able? 0:30:15 Formulations and patents0:32:39 Understanding licensing 0:33:39 The patenting mistake not everyone knows0:36:07 The whole point of the patenting system 0:39:18 Rich and his legendary parties 0:45:45 IP strategy and building your business with the end in mind.Memorable Quotes:"When it comes to trademarks, it's not just about whether the identical thing exists. It's about likelihood of confusion." [00:05:26] – Rich Goldstein"The biggest return on IP investment comes at exit. You can get a hundred time return on IP investment when you get to exit." [00:45:34] – Rich GoldsteinLinks Mentioned:Go High Level: http://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Rich Goldstein:Website: https://www.goldsteinpatentlaw.com/Instagram: https://www.instagram.com/richgoldsteinLinkedIn: https://www.linkedin.com/in/richardwgoldstein/YouTube: https://www.youtube.com/@patentquestion750Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

The most effective YouTube ad strategy isn’t about selling a product; it’s about selling the transformation that product creates for your customer.In this episode, we sit down with Jake Larsen, one of Google's first YouTube Marketing Ambassadors, who discovered this "blue ocean" opportunity and used it to generate millions in revenue for clients like Tony Robbins and Fortune Builders. Jake reveals the fundamental mistake most founders make: focusing on product features rather than the life-changing results they provide. We dive into the mindset shift that transforms standard pitches into authentic stories that build trust and drive conversions.If you’re ready to stop leaving money on the table while your competitors dominate the world’s second-largest search engine, this conversation is your roadmap to scaling through video.And when you pair a strategy like this with the right operating system, one that automates follow-up, nurtures leads, and turns attention into measurable growth, that’s where platforms like Go High Level become the real force multiplier behind the scenes. Visit https://www.gohighlevel.com/speakeasy-mastermind-promo to claim your exclusive 30-day trial.Key Timestamps:[00:00:00] Introduction[00:02:47] YouTube advertising opportunities.[00:08:45] Creative and analytics collaboration.[00:10:21] Marketing the transformation.[00:14:07] Attention-grabbing video ads.[00:17:05] Importance of authentic storytelling.[00:21:30] Budgeting for effective advertising.[00:26:43] YouTube ads and organic search.[00:28:12] What you need to start creating good videos (and ads).[00:31:08] Getting feedback for business growth.Memorable Quotes:"What makes a crappy ad is when you talk about your product and service. But what makes a great ad is when you market the transformation that your product or service provides." [00:11:01] – Jake Larsen"The length of a video ad is a lot like the mini skirt. It needs to be long enough to cover the important parts, but short enough to keep a little interest." [00:12:22] – Jake LarsenLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Jake Larsen:Website: https://videopower.com/ Instagram: https://www.instagram.com/myvideopower/Facebook: https://www.facebook.com/VideoPowerMarketing/LinkedIn: https://www.linkedin.com/company/video-power-marketingYouTube: https://www.youtube.com/c/videopowermarketingConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting:https://www.evolvedpodcasting.comSupport the show

Most entrepreneurs treat LinkedIn like a digital business card they never update. Meanwhile, there's a 70% chance your LinkedIn profile shows up on the first page when someone Googles your name. The disconnect between what people find and what you actually do could be costing you serious business.Rhonda Sher, a LinkedIn strategist, speaker, and creator of The Sher Method™️, has cracked the code on turning LinkedIn connections into calendar appointments without the sleazy sales tactics. Her method generates 10-12 qualified meetings per week for her clients, and she's about to reveal the exact system that makes it work. Plus, she's unveiling a cutting-edge project that reads facial features to predict how prospects process information, giving you an unfair advantage before you even speak.And because conversations like this are about building smarter systems, and not just better profiles, Inside the Speakeasy Podcast is powered by Go High Level, the AI-driven business operating system trusted by over 2 million businesses to automate, scale, and create real leverage. If you're ready to streamline everything, amplify your reach, and build a business that truly works for you, visit https://www.gohighlevel.com/speakeasy-mastermind-promo to claim your exclusive 30-day trial as a listener.Key Timestamps:[00:00:00] Introduction[00:01:36] LinkedIn strategy for business growth.[00:03:12] The importance of LinkedIn profiles.[00:06:31] Powerful LinkedIn headlines matter.[00:09:43] LinkedIn profile optimization strategies.[00:12:59] Law of reciprocity in networking.[00:17:32] Connection request strategies.[00:21:00] LinkedIn profile engagement strategies.[00:22:54] Video outreach on LinkedIn.[00:27:46] Referral partnerships and community growth.[00:29:22] AI tools for LinkedIn success.[00:33:21] Know Your Prospect program.[00:37:09] Facial features and personality traits.[00:42:06] Dating app development.Memorable Quotes:"You want to be able to let people know who's the client, what's the result that you get, in a way that it's not confusing, because confused buying never makes a decision." [00:06:53] – Rhonda Sher"People who pay, pay attention." [00:28:16] – Rhonda SherLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Rhonda Sher:Website: https://www.theshermethod.com/Facebook: https://www.facebook.com/rhonda.sher/LinkedIn: https://www.linkedin.com/in/rhondalsherConnect with Eric Berman:Website: https://www.speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https://www.evolvedpodcasting.comSupport the show

Joy Houston was helping million-dollar wellness brands scale when she hit a wall that changed everything. The endless grind of trading time for money wasn't just burning out her clients, but it was also making them hypocrites to their own health advice. In this conversation, Joy reveals the counterintuitive strategy that's helping practitioners escape the one-on-one trap without building massive teams. She breaks down why the algorithms are working against your free content, the three low-ticket offers that actually convert, and the lab test funnel that's generating cash-pay clients on autopilot. Plus, the "Thrive Week" system that keeps her passionate about her business while taking two weeks off every month.Many founders who are serious about scaling their businesses use Go High Level, an AI-driven business operating system trusted by over 2 million businesses to automate, scale, and create real leverage. If you’re ready to streamline your business, amplify your reach, and build a business that works for you, visit https://www.gohighlevel.com/speakeasy-mastermind-promo for an exclusive 30-day trial as a listener of the Inside the Speakeasy podcast.Key Timestamps[00:00:00] Introduction[00:03:25] An overview of Heal at Scale[00:12:30] Pricing & imposter syndrome[00:14:53] Joy’s burnout story[00:20:06] The great leap from 1:1 to 1:Many[00:22:56] Replicate systems for delegation[00:26:28] Creating playbooks [00:31:50] Audience & algorithm issues[00:34:11] From free to low-ticket[00:36:11] Fast buyers & binge content[00:37:52] DM funnels & chat sales[00:41:35] Paid entry offers[00:44:24] 3 low-ticket transitions[00:49:19] Book-to-buyer blueprint[00:51:32] “Thrive” WeekMemorable Quotes:"I want you to take on your next client. I want you to, in your own mind, and if you have a team, have your team do it too. This person is not one person. This person is 250 people in my group program." [00:20:53] – Joy Houston"If we spend money trying to attract audiences who will opt in for free stuff, then what you are doing is growing an audience of downloaders of freebie seekers, and not necessarily downloading an audience of people who are buyers." [00:34:15] – Joy HoustonLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Joy Houston:Instagram: https://www.instagram.com/realjoyhouston/ Facebook: https://www.facebook.com/joyhouston/LinkedIn: https://www.linkedin.com/in/joyhouston/ YouTube: https://www.youtube.com/@healatscaleConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https://www.evolvedpodcasting.comSupport the show

What if everything you think you know about selling on Amazon is wrong? Izabella Hamilton arrived in America at 20 with $100 and no English. Today, her agency RankBell has generated nearly $2 billion in organic Amazon sales without paid ads.The secret isn't what most brands think. While everyone else throws money at sponsored ads and copies competitors, Izabella built something different: a network of thousands of real shoppers who reveal exactly what customers actually want. Her approach flips the script on traditional e-commerce, focusing on human psychology over algorithms.But this conversation goes deeper than business tactics. Izabella shares how she rebuilt her relationship with wealth, shed the identity layers that hold us back, and why the most magnetic people are those who show up authentically as themselves.This episode of Inside the Speakeasy Podcast is brought to you by Go High Level, the AI-driven business operating system trusted by over 2 million businesses to automate, scale, and create real leverage. Grab your exclusive 30-day listener trial at https://www.gohighlevel.com/speakeasy-mastermind-promo.Key Timestamps:[00:00:00] Introduction.[00:02:51] The journey behind RankBell[00:07:05] Understanding how Amazon shoppers think[00:12:25] The power of real customer feedback[00:20:58] Expanding strategies beyond Amazon[00:25:22] Rebuilding your relationship with money [00:28:22] Learning and adapting in a new country[00:30:52] Breaking barriers and expanding mindset[00:35:05] Self-discipline, identity, and confidenceMemorable Quotes:"We are so brainwashed by the culture that we live in right now where everything is about ads. Everything is about how do we do more and is barely ever about, can we step back and actually understand what humans actually want?" [00:03:13] – Izabella Hamilton"Customers, they just want to be aligned with your vision and they want to feel seen and they want to feel listened to, just like you and I do." [00:22:56] – Izabella HamiltonLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Izabella Hamilton:Instagram: https://www.instagram.com/bela.iza.belaFacebook: https://www.facebook.com/IzabellaLoveee/LinkedIn: https://www.linkedin.com/in/izabela-hamiltonTwitter/X: https://x.com/IzabelaluvYouTube: https://www.youtube.com/@IzabelaHamiltonConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting:https://www.evolvedpodcasting.comSupport the show

Building a business usually starts with excitement and momentum, then suddenly you’re the one holding everything together and reacting to fires all day. That tension between vision and overload is exactly where this conversation begins. We talk honestly about the entrepreneurial journey, leadership growth, and what happens when personal development becomes non-negotiable for scaling a company.Alex Snider joins us from Playa del Carmen, Mexico, bringing nearly 20 years of experience as an ex-consultant, startup operator, and growth architect who’s built high-performance teams across four continents and led a successful pandemic pivot and exit. She shares what it really takes to move out of manager mode and into true leadership, especially when delegation feels uncomfortable. You’ll hear practical insights on breaking big goals into clear actions, creating team ownership, and building systems that don’t rely on your constant involvement.Alex also opens up about redefining success, trusting your team, and designing a business that supports your energy instead of draining it. If you’re feeling stuck in the day-to-day or wondering how to scale without burning out, this episode will hit close to home. Inside the Speakeasy is brought to you by Go High Level, the AI-driven business operating system trusted by over 2 million businesses—visit https://www.gohighlevel.com/speakeasy-mastermind-promo to grab an exclusive 30-day trial just for listeners.Key Timestamps:[00:00:00] Introduction.[00:02:55] Cross-border professional experiences.[00:07:09] Growing an organization and the spiral of life. [00:09:19] Transition from manager to leader.[00:13:35] Breaking things down to the smallest unit. [00:15:09] Building a sales team.[00:19:22] Priority rollover and team motivation.[00:23:53] Fear of loss in entrepreneurship.[00:24:27] Fear of letting go of control.[00:27:02] A universal truth about people and performance.[00:34:28] Delegation versus abdication.[00:37:06] Wealthy leadership and success.Memorable Quotes:"If they feel seen and heard, that is worth its weight in gold." [00:27:58] – Alex Snider"Abdication is not delegation. Just giving someone a task and or a responsibility or whatever and then setting them free isn't delegation." [00:34:42] – Alex SniderLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Alex Snider:Website: https://leaderswhobuild.comInstagram: https://www.instagram.com/leaderswhobuild/LinkedIn: https://www.linkedin.com/in/snideralex/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https://www.evolvedpodcasting.comSupport the show

Most founders are chasing new revenue while overlooking the value baked into what they already know how to do. This conversation starts with a simple question: what if your experience, systems, or process could generate recurring income without another exhausting launch? That’s where certification, licensing, and smart SaaS thinking come into play.We sit down with Mitch Russo to discuss how real businesses turn expertise into scalable revenue streams that actually last. Mitch breaks down why most certification programs fail, how culture quietly determines success, and how licensing opportunities often hide right under your nose. The stories are practical, honest, and pulled straight from decades of building, breaking, and rebuilding businesses.Mitch Russo started a software company in his garage, sold it for eight figures, then went on to help build a $25M+ company alongside Tony Robbins and Chet Holmes. He’s a two-time Inc. Magazine Entrepreneur of the Year nominee, author of Power Tribes, and creator of ClientFol.io, software designed to help coaches drive accountability and real results. If you’ve been looking for smarter ways to grow without burning yourself out, this episode will shift how you see your business.This episode of Inside the Speakeasy Podcast is brought to you by Go High Level, the AI-powered business operating system trusted by over 2 million businesses to automate, scale, and create real leverage. Visit https://www.gohighlevel.com/speakeasy-mastermind-promo to unlock an exclusive 30-day trial.Key Timestamps:[00:00:00] Introduction.[00:02:00] The $10 million dollar company sale[00:05:07] Getting into business with Tony Robbins & Chet Holmes [00:09:45] Getting started in the certifications business[00:11:00] Where most certifications go wrong[00:13:00] Turning certification into recurring revenue[00:15:00] Who should build a certification[00:19:00] Licensing ideas hiding in plain sight[00:26:00] Why ClickCoach.io was built[00:28:00] Accountability, results, and retentionMemorable Quotes:"What I wanted to do is create recurring revenue, multiple streams of recurring revenue from my certification program." [00:12:43] – Mitch Russo"What certification does is it evens out that cash flow." [00:17:50] – Mitch RussoLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Mitch Russo:Website: https://mitchRusso.comInstagram: https://instagram.com/officialmitchrussoFacebook: https://facebook.com/mitchrussoTwitter/X: https://twitter.com/mitchrussoLinkedIn: https://linkedIn.com/in/mitchrussoConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https:// www.evolvedpodcasting.comSupport the show

Podcasting has quietly become one of the most underrated ways to generate real leads, whether you’re brand new or already deep into building a business. This conversation gets honest about how a podcast can turn everyday conversations into genuine connections, and eventually, real opportunities. It’s about showing up with intention, building trust, and using your voice in a way that actually supports growth instead of adding more to your plate.Armando Leduc, a New Orleans–based Entrepreneur and Media Personality, shares how he built Leduc Entertainment, a personal branding and PR firm, along with Spaghetti on the Wall, a podcast ranked in the top 5% globally. He opens up about imposter syndrome, why getting “stage time” matters more than being perfect, and how podcasting creates relationships faster than most marketing tactics ever could. You’ll leave with practical ideas for using a podcast to generate leads, build meaningful partnerships, and stand out without chasing downloads or vanity metrics. Armando also shares behind-the-scenes insights on creating engaging content and positioning yourself as a trusted voice in your space. Inside the Speakeasy is brought to you by Go High Level, the AI-powered business operating system trusted by over 2 million businesses. Visit https://www.gohighlevel.com/speakeasy-mastermind-promo to grab your exclusive 30-day trial.Key Timestamps:[00:00:00] Introduction.[00:02:25] Imposter syndrome in podcasting.[00:07:55] Overcoming fear of failure.[00:11:32] The importance of the journey.[00:14:06] Podcasting for connections and opportunities.[0:15:57] Why should you start a podcast?[00:21:19] Building referral partnerships through podcasting.[00:27:01] Expanding podcast interview strategies.[00:29:50] Podcast interview framework for success.[00:35:06] Podcasting at conferences.[00:39:04] Community and collaboration in business.Memorable Quotes:"The point of the podcast is to connect with the people that you want to connect with." [00:16:40] – Armando Leduc"We're just so focused on ads and bringing in new business and bringing new business that we forget about actually creating relationships with people on a human level." [00:23:35] – Armando LeducLinks Mentioned:Go High Level: http://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Armando Leduc:Website: https://www.leducentertainment.com/Instagram: https://www.instagram.com/armandoleduc/Facebook: https://www.facebook.com/leducentertainment/Twitter/X: https://x.com/ArmandoleducLinkedIn: https://www.linkedin.com/in/armando-leduc-16ba4940/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Selling gets a lot simpler when people feel like they’re choosing you, and not being sold to. In this conversation, we talk about how identity and authenticity quietly do the heavy lifting in sales, building trust before price ever comes up. It’s a real look at how you can close more deals without pressure, scripts, or that “salesy” feeling.Sam Wakefield, Sales Expert, International Bestselling Author, Speaker, and Host of the Close It Now Podcast, brings nearly two decades of hands-on experience from the home services world. He shares how he went from working in the field to growing businesses without spending money on traditional marketing, leaning instead on podcasting, community presence, and smart guerrilla marketing. The heart of his approach is simple: become someone worth buying from and let that do the work.We also get into Sam’s Wheel of Success, practical ways to get noticed locally without blowing your budget, and how he grew his podcast into the top 1.5% globally with consistency and clarity. If you want more natural sales conversations, stronger confidence, and better connections with customers, this episode delivers. Inside the Speakeasy Podcast is brought to you by Go High Level, the AI-powered business operating system trusted by over 2 million businesses to automate, scale, and create real leverage. Grab an exclusive 30-day trial at https://gohighlevel.com/speakeasy-mastermind-promo.Key Timestamps:[00:00:00] Introduction.[00:02:32] Journey towards becoming a sales expert.[00:09:00] Are you worth buying from? [00:12:39] The Wheel of Success.[00:21:11] Self-audit for personal improvement.[00:23:12] Lead generation strategy. [00:25:30] Podcasting tips for beginners. [00:30:54] Free guerrilla marketing guide. [00:35:25] Personal growth drives business success.[00:36:39] Arch nemesis: best version of yourself.Memorable Quotes:"Work to become someone worth buying from." [00:09:01] – Sam Wakefield"Work harder on yourself than you do on your business. Your business will never grow beyond the level of your own growth." [00:35:31] – Sam WakefieldLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoGet your free copy of The DOOR2DOOR INSTITUTE Guerrilla Growth Playbook: https://door2doorinstitute.com/Connect with Sam Wakefield:Website: https://closeitnow.net/Instagram: https://www.instagram.com/therealcloseitnow/Facebook: https://www.facebook.com/samuel.l.wakefieldLinkedIn: https://www.linkedin.com/in/closeitnow/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https://www.evolvedpodcasting.comSupport the show

What if time feels rushed, not because you’re doing too much, but because your body is stuck in overdrive? This episode opens with a real conversation about time-bending, how high-achieving founders and leaders can actually slow their internal pace and still create more impact. We talk honestly about what grinding costs us when success keeps coming, but energy, health, and relationships quietly slip. You’ll hear how regulating your nervous system and biology can change the way you work, think, and lead. Dr. Traci Potterf, PhD, Founder of Inner Genius Health, Anxiety and Mystery Illness Detective, breaks down why hustle culture keeps smart people stuck. She shares her Time-Bending Secret and how working with your biology instead of against it creates focus, clarity, and momentum. This episode is especially relevant if you’ve ever felt like your ambition and your health are pulling you in opposite directions.Inside the Speakeasy Podcast is brought to you by Go High Level, the AI-driven business operating system trusted by over 2 million businesses to automate, scale, and build real leverage. Visit gohighlevel.com/speakeasy-mastermind-promo for an exclusive 30-day trial just for listeners.Key Timestamps:[00:00:00] Introduction.[00:02:15] Dr. Traci Potterf’s shares her background and journey. [00:08:43] Pharmaceutical industry manipulation.[00:10:28] Cuban healthcare system insights.[00:12:28] Modern world vs. traditional health.[00:15:36] Indigenous people's health struggles.[00:19:18] Immune system modulation and healing.[00:22:58] Upgrading your brain states. [00:25:19] Healthy hedonism concept.[00:31:20] Time-bending and nervous system.[00:34:17] Time optimization and creativity.[00:38:24] Building systems for your health.[00:40:56] Magic brain trick meditation.[00:45:17] Body's superpowers and self-awareness.[00:47:16] Food as molecular data.[00:50:38] Connection culture vs. hustle culture.Memorable Quotes:"We have immense potential as humans that we are barely tapping the surface of what we're capable of." [00:17:04] – Dr. Traci Potterf"There's an intrinsic pleasure to giving your body what it needs. It feels like being at home in your soul." [00:25:48] – Dr. Traci PotterfLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Dr. Traci Potterf:Website: https://innergeniushealth.com/Instagram: https://www.instagram.com/drtracipotterfphdFacebook: https://m.facebook.com/innergeniushealth/LinkedIn: https://www.linkedin.com/in/traci-potterf-phd/YouTube: https://youtube.com/c/InnerGeniusHealth Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https://www.evolvedpodcastingSupport the show

Ever feel like your money is working harder than you are? Chris Miles, the Cash Flow Expert and Anti-Financial Advisor, is here to flip that script with his three-step system: Get Lean, Get Liquid, and Get Out. He’s sharing exactly how to track spending without feeling restricted, keep cash accessible while it grows, and build multiple streams of income that actually free up your life. Having retired twice by 39 and helped clients uncover over $300 million in hidden cash flow, Chris knows a thing or two about making money work smarter.We talk about the money mistakes most high-income earners make and, more importantly, how to fix them. Chris explains why managing your cash flow beats blindly following Wall Street advice and shows simple ways to get your money moving in the right direction. From using life insurance strategically to investing in real estate and lending, he breaks it down so you can take action right away. If you’ve ever wanted financial freedom without sacrificing your lifestyle, this episode is packed with practical steps you can start using today.Beyond finances, Chris’s story is a reminder that wealth is more than just about dollars; it’s also about living on your terms. As a dad of six, a former top ballroom dancer, and a marathoner, he’s proof you can chase big goals and still enjoy the journey. Tune in and hear how to make your money hustle harder than you do. This episode is brought to you by Go High Level, the AI-driven business system helping over 2 million businesses automate, scale, and create real leverage. Grab your exclusive 30-day trial at gohighlevel.com/speakeasy-mastermind-promo.Key Timestamps:[00:00:00] Introduction.[00:01:31] The journey towards financial freedom and teaching it. [00:07:44] Getting your money to work to provide income. [00:08:51] What’s the best of your money? [00:13:41] Financial struggles and creative solutions.[00:18:58] Get Lean: How to be wise with your money.[00:22:47] Get Liquid: Getting money into your control.[00:27:05] Get Out: How to get your money working for you.[00:29:52] Passive income strategies.[00:39:21] Why getting liquid is more important than ever now.Memorable Quotes:"Scarcity never leads to financial freedom. It's about how to be a wise steward, which is what you're referring to, which is what's the best use of my money." [00:08:45] – Chris Miles"If you're always reinvesting your business, you are not profitable." [00:27:54] – Chris MilesLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Chris Miles:Website: https://moneyripples.com/Instagram: https://www.instagram.com/chriscmiles/Facebook: https://www.facebook.com/chris.miles9177/LinkedIn: https://www.linkedin.com/in/chriscmilesTwitter/X: https://x.com/Moneyripples/YouTube: https://www.youtube.com/@moneyrippleswithchrismilesConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.Support the show

Sometimes the biggest shifts in our personal and professional relationships come from finally understanding why certain conversations feel easy and why others feel so hard. That’s exactly where today’s episode with Tressa Yonekawa, an award-winning Mindset, Inclusion, and Culture Strategist, begins. She breaks down the connection skills and neuroscience-backed tools she’s used for 25+ years in high-stakes leadership rooms and shows how they translate into everyday life. She talks about the small habits that chip away at self-worth, the simple language shifts that instantly lower defensiveness, and how to share what you really need without creating tension. It’s the kind of guidance that helps you show up better with your partner, your team, and the people you care about most. We also get into parenting, emotional awareness, and what it looks like to build relationships that feel steady, safe, and genuinely connected. You’ll walk away with a clearer sense of how to communicate, how to repair, and how to create the kind of relationships that support you at every level. If you’re craving connection that feels easier and more authentic, tune in now.This show is brought to you by Go High Level, the AI-powered business operating system used by over 2 million entrepreneurs to automate, scale, and simplify the work you shouldn’t be doing manually; grab your exclusive 30-day trial at https://gohighlevel.com/speakeasy-mastermind-promo.Key Timestamps:[00:00:00] Introduction.[00:02:13] Everything is a relationship.[00:11:57] Self-worth and happiness connection.[00:15:01] Chaos and communication breakdowns.[00:18:31] Positive neuro-association in relationships.[00:20:46] Self-worth and connection techniques.[00:24:29] Disarming confrontational communication techniques.[00:27:45] Building trust through presence.[00:30:44] Communication in relationships.[00:33:36] Parenting for confident communication.Memorable Quotes:"When we have trust built on all of these other layers, we can do anything." [00:29:11] – Tressa Yonekawa"The number one thing that works and that I still get feedback on three decades later from people is this strategy. That when you are starting to change how you interact with yourself and each other, you say it out loud." [00:33:36] – Tressa YonekawaLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Tressa Yonekawa:Website: https://tressaspeaks.comInstagram: https://www.instagram.com/tressayonekawa/Facebook: https://www.facebook.com/tressa.yonekawaLinkedIn: https://www.linkedin.com/in/tressayonekawa/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https://www.evolvedpodcasting.comSupport the show

It’s wild how dialing in your health, even just a little, can change the way you work, think, and lead, and that’s exactly what today’s conversation opens up. You’ll hear from Deepak Saini, a 4x Board-Certified Health Optimization and Longevity Expert who rebuilt his life after autoimmune struggles, burnout, and years in the corporate grind. Now he helps entrepreneurs solve stubborn health challenges and perform at a level they didn’t know was possible. We get into the tests that actually matter and why most founders skip the very things that would  help them feel and operate better. Deepak talks through the common traps entrepreneurs fall into when health becomes an afterthought, and why it always ends up costing more in the long run. He also shares 20 practical health hacks you can start trying today.If you’ve been feeling stretched thin or always “on,” this conversation might be the reset you needed. And for the tools that help you run your business with the same level of intention, this episode is brought to you by Go High Level, an AI-powered operating system trusted by over 2 million businesses; you can grab an exclusive 30-day trial at gohighlevel.com/speakeasy-mastermind-promo.Key Timestamps:[00:00:00] Introduction.[00:04:09] Overcoming chronic health issues.[00:06:06] Health optimization for entrepreneurs.[00:09:10] Health metrics for better advocacy.[00:12:28] Deeper blood analysis importance.[00:15:51] Health investment vs. business expense.[00:16:39] Genetic testing and health decisions.[00:20:11] Antioxidants and personal health insights.[00:24:44] Nutrition changes for weight loss.[00:27:39] GLP-1 medications and consequences.[00:28:12] Peptides and sourcing concerns.[00:32:05] Heart rate variability explained.[00:36:17] Key tracking for longevity.[00:37:58] Importance of balance for aging.[00:40:59] Blue blocking glasses for eye protection.[00:43:35] Optimizing health with data.[00:45:04] Health technology as a guide.Memorable Quotes:"We do need to be the best advocate for our own health or for our families as well." [00:10:41] – Deepak Saini"Until you get to those root causes and release those negative emotions, those limiting beliefs we have around those issues, then it's like, when anything we do tactically afterwards, health or otherwise, works so much better." [00:25:52] – Deepak SainiConnect with Deepak Saini:Website: https://deepaksainihealth.com/Instagram: https://www.instagram.com/dsainihealth/Facebook: https://www.facebook.com/deepak.saini.848981Twitter/X: https://x.com/DSainiHealthLinkedIn: https://www.linkedin.com/in/deepak-saini-aa486215a/YouTube: https://www.youtube.com/@deepaksainihealthConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Support the show

Great networks don’t magically appear; they grow from real conversations, genuine curiosity, and showing up for the people around you. In this episode, you’ll hear how shifting the way you connect can unlock more opportunities than chasing one-off clients ever could. Devin Sizemore, Business Strategist, Author, and the Creator of the Connection Expansion System, shares how he’s helped thousands of entrepreneurs build stronger networks and bigger revenue by focusing on relationships first. His down-to-earth approach makes the whole idea of “networking” feel way more human and a lot less intimidating.Devin breaks down how simply changing your ask can open doors you didn’t even know were there. He talks through his “Win Every Meeting” mindset and why leading with value makes collaboration feel natural instead of transactional. We also get into his practical follow-up habits that actually work, especially for entrepreneurs who feel overwhelmed or forget to circle back. He also shares lessons learned from running a cat café, proving these strategies work in any industry.If you’ve been craving a more organic, ease-filled way to grow your business and your inner circle, this conversation gives you the exact shifts that make networking feel lighter, smarter, and more aligned. You’ll walk away with simple strategies you can try immediately to strengthen your relationships and spark new opportunities. And if you want to streamline the systems behind your business, this episode is brought to you by Go High Level, the AI-powered operating platform trusted by over 2 million businesses to help automate, scale, and create real leverage. Visit https://www.gohighlevel.com/speakeasy-mastermind-promo for an exclusive 30-day trial for Inside the Speakeasy listeners.Key Timestamps:[00:00:00] Introduction.[00:02:17] Shift your ask for connections.[00:06:55] Community building through networking.[00:09:26] Networking for business growth.[00:11:51] Strategic connections for growth.[00:15:17] What strategic referrals look like.[00:19:35] The power of strategic introductions.[00:21:56] Winning every meeting.[00:25:30] Networking through referrals.[00:28:40] Importance of follow-up systems.[00:30:53] Nurture email response strategies.[00:32:28] Community and collaboration experiences.Memorable Quotes:"I want to add so much value as quick in a relationship as I can so that at some point when I need to cash in, people will respond." [00:18:46] – Devin Sizemore"Let's be the ones that follow up. Let's be the ones that add value without counting to see who's keeping score. And then let's build a system where we're architecting in a way where we win." [00:28:59] – Devin SizemoreLinks Mentioned:Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promoConnect with Devin Sizemore:Website: https://devinsizemore.com/Instagram: https://www.instagram.com/dpsizemore/Facebook: https://www.facebook.com/dpsizemoreLinkedIn: https://www.linkedin.com/in/dpsizemore/YouTube: https://www.youtube.com/@devinsizemoreConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: Support the show

Growing a thriving business and building real connections often start with the same thing: understanding who you’re showing up as. In this episode, Relationship Coach Brody Boyd takes you through the unlikely path that led him from struggling in dating to becoming a trusted mentor to women around the world. He shares how he discovered the principles of polarity, confidence, and communication—not only to transform his own love life, but to help thousands of women create the relationships they want.But Brody’s story doesn’t stop at coaching. As he and his wife took their work online, he found himself diving into the world of social media and learning what truly makes content resonate. What started as a necessity for their business turned into a system that helped him grow 100K Instagram followers in just 12 days.You’ll hear how he approached content as a beginner, the mindset shifts that stopped him from overthinking, and the simple frameworks he uses now to create short-form videos that connect instantly. Brody gets real about researching trends without losing your voice, making raw content that actually lands, and finding a niche that still gives you room to evolve.Whether you’re interested in deepening relationships or growing your online presence, this conversation gives you a rare behind-the-scenes look at both worlds—and the practical steps to start seeing momentum in your love life, your business, or both. And for my podcast listeners who are ready to take their marketing to the next level, get a free 30-day trial of High Level here - https://www.gohighlevel.com/speakeasy-mastermind-promo Key Timestamps:[00:00:00] Introduction.[00:01:37] Relationship coaching journey.[00:06:11] The law of polarity.[00:10:56] How do you know you’ve found the right person?[00:12:46] Are you struggling with your relationships? [00:17:14] Relationship dynamics and societal influences.[00:24:38] 3-step process for creating viral content.[00:27:05] What platform is best to test your content? [00:28:13] What is the best way to utilize AI for content creation? [00:32:33] Content creation effort required.Memorable Quotes:"A man needs to feel a mission in his life, and a woman can become that sense of a mission that he has somebody that he's providing for, somebody who values him in this world." [00:17:57] – Brody Boyd"People want to authentically connect. They want to bypass a lot of the superficiality, the formality, and they want to feel your heart." [00:29:35] – Brody BoydConnect with Brody Boyd:Website: https://www.magnetizeyourman.com/Instagram: https://www.instagram.com/magnetizeyourman/Facebook: https://www.facebook.com/MagnetizeYourManYouTube: https://www.youtube.com/@MagnetizeYourManConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Leadership and people management can feel like the difference between a business that moves smoothly and one that constantly feels on the edge, and that’s exactly where today’s conversation begins. You’ll hear how the right approach to hiring, communication, and team dynamics can shift a business from constant friction to real momentum. Lindsay White, Leadership Coach, Fractional CHRO, and longtime People Strategy Expert, shares wisdom from 20+ years of seeing what truly helps teams thrive. Her perspective cuts through the noise and gets right to what matters most when you’re trying to grow without burning out.Lindsay opens up about the traps leaders fall into without even realizing it, and why small, intentional changes can create ripple effects that you can feel immediately. She talks about what real communication looks like, how listening transforms team dynamics, and how to build trust in ways that make your people feel seen and supported. We also get into why the right people in the right roles matter more than any system or process you could buy, and how Lindsay’s LPC Method brings leadership, people strategy, and culture together in a simple, practical way. She breaks it down so clearly that you’ll probably find yourself rethinking a few things about how your team works. If you’re scaling, stretched thin, or just wanting more ease in how you lead, this episode will give you clarity and direction without adding to your to-do list. Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast.[00:01:51] Are you losing revenue? [00:03:31] Starting a business from scratch.[00:05:16] Leadership, mission, vision, values, and the team. [00:07:21] Leadership issues companies face. [00:11:55] Organizational design challenges.[00:13:52] Leadership responsibilities audit.[00:17:03] CEO responsibilities and ego.[00:19:45] What motivates the workforce today?[00:21:45] How showing up in leadership impacts workforce.[00:22:38] The L.P.C Method [00:26:06] Are your job descriptions effective? [00:29:36] Improving your onboarding systems.[00:31:37] What kind of leadership does the virtual workspace need?[00:35:50] Listening as a leadership skill.Memorable Quotes:"When your team is not operating at optimal capacity and you're not leading that team like a CEO, you are losing revenue. It's that simple." [00:01:57] – Lindsay White"If you don't start with great inputs, you're not going to get great outputs." [00:29:25] – Lindsay WhiteConnect with Lindsay White:Website: https://www.highvoltageleadership.ca/Instagram: https://www.instagram.com/highvoltleadership/Facebook: https://www.facebook.com/highvoltageleadership/LinkedIn: https://www.linkedin.com/in/lindsay-white-high-voltage/YouTube: https://www.youtube.com/highvoltleadershipConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: wwSupport the show

Have you ever felt like something’s holding you back, but you can’t quite put your finger on it? Melissa Marina Johnston, Intuitive Life Purpose Coach and Keynote Speaker, digs into the hidden forces in your subconscious that shape your choices and keep you stuck. In this episode, she shares how to spot energy and profit leaks that quietly drain your potential and simple ways to reclaim your power. This episode shows how uncovering your subconscious patterns can lead to clarity, freedom, and alignment with your true calling.Melissa opens up about her own journey, leaving a high-powered corporate life to step into her calling as a subconscious healing expert. She talks about breaking free from societal expectations and how tapping into the Akashic Records can reveal patterns that keep you from your highest potential. We also explore real-life strategies to reconnect with your inner child and release commitments that no longer serve you. You’ll walk away with actionable tips for aligning with what truly lights you up, without overcomplicating things. From energy leaks to subconscious blocks, Melissa shows how small shifts can create big results. This episode is perfect for high achievers, seekers, or anyone ready to stop playing small and start living closer to their purpose. Press play and let this conversation spark the clarity and freedom you’ve been craving.Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast.[00:01:32] Subconscious healing journey.[00:04:26] Choosing personal happiness over expectations.[00:07:39] Reading soul's blueprints.[00:09:52] Transitioning from unfulfilling jobs.[00:12:51] Transformation through self-discovery.[00:15:04] Channeling higher self for clarity.[00:19:48] Firing difficult clients for growth.[00:20:33] Energy leaks and profit leaks.[00:22:04] Clarity on your zone of genius.[00:25:51] AI's impact on creativity.[00:27:48] Leveraging AI for business success.[00:30:10] Burning bridges for new identity.Memorable Quotes:"Your Akashic Records contain all of your past, present, future life choices, every single potential trajectory that you could possibly explore." [00:08:01] – Melissa Marina Johnston"I hand you back your own keys to freedom, so that you see that you have choices and that you know what threshold to measure things with." [00:15:31] – Melissa Marina JohnstonConnect with Melissa Marina Johnston:Website: https://melissamarina.com/Instagram: https://www.instagram.com/nirvanamelFacebook: https://www.facebook.com/nirvanamel92/LinkedIn: https://www.linkedin.com/in/melissamarina/YouTube: https://www.youtube.com/@NirvanaCollectiveConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Have you ever felt like letting go of control is impossible, even when you know you need to? Atiba de Souza, author of The Delegation Trap and a world-class connector, joins the show to break down exactly how to hand off tasks without losing your sanity. We talk about everything from hiring people who really align with your values to building a team that can actually think for itself. Atiba shares stories from his journey growing up in a family of entrepreneurs to running a successful agency and helping others connect with their audience. He walks us through his CASE method, a simple framework for clearer communication and stronger accountability on your team. Along the way, he shares real-life struggles with delegation and the smart ways he’s learned to navigate them.Whether you’re scaling a business or refining leadership skills, this episode delivers actionable strategies that help you build a team that thrives. You’ll walk away knowing how to delegate without feeling guilty and how to empower your team to step up in ways you might not expect. If you want to work less and lead better, this one’s for you.Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast. [00:01:33] Generational entrepreneurship experiences.[00:09:34] Agency challenges and growth.[00:12:34] Transition to search systems.[00:13:41] Human communication and technology.[00:18:54] Future of video marketing.[00:22:53] Video content ranking strategies.[00:25:06] Core values in leadership.[00:30:32] Miscommunication in leadership.[00:34:14] Delegation myths debunked.[00:37:32] Delegation challenges in the workplace.[00:42:40] The CASE method for thinking.[00:45:18] Hero complex in entrepreneurship.[00:48:48] Improving delegation skills.[00:52:30] AI and delegation challenges.Memorable Quotes:"Create core values about who you actually are, because you have to live it." [00:26:30] – Atiba de Souza"The number one reason that we fail is because we don't ask great questions." [00:48:53] – Atiba de SouzaLinks Mentioned:The Delegation Trap Book: https://thedelegationtrap.com/Connect with Atiba de Souza:Website: https://clientattractionpros.comLinkedIn: https://meetatiba.comConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Running a business can feel like trying to solve a puzzle without the picture on the box, especially when it comes to marketing. That’s exactly what Russell Lundstrom, a lifelong entrepreneur turned “Marchitect,” helps us figure out in this episode. After decades of building multiple 7-figure businesses, Russell has cracked the code on how to simplify marketing and find real clarity in your message. His Five-Step Marketing Plan Formula is all about cutting through the noise and finally seeing what’s been working for you all along.After more than 35 years in the trenches of marketing and multiple 7-figure ventures, Russell knows exactly where most entrepreneurs go wrong and how to fix it. He shares stories from the front lines of entrepreneurship, breaking down how to find your ideal customers, create offers that actually land, and use what he calls the “Master Marketing Equation” to make your business run smoother. If you’ve ever felt like your marketing efforts were scattered or ineffective, this is your sign to hit play. Russell’s practical wisdom will help you simplify your strategy, sharpen your offers, and finally build a marketing plan that works for you, not against you. Tune in now and learn how to think like a true “Marchitect.”Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast.[00:03:44] Russell’s entrepreneurial journey. [00:08:17] Focus over multiple opportunities.[00:11:00] Marketing architect concept.[00:16:45] Vision and mission clarity.[00:19:58] Master marketing equation explained.[00:23:16] 80-20 rule in business.[00:27:40] Niche specialization for business success.[00:30:08] Messaging for solving customer problems.[00:34:50] Marketing budget considerations.[00:37:27] Customer research importance.[00:39:31] Offer they can't refuse.[00:44:31] The world needs your work.Memorable Quotes:"If I were to go back in time and talk to my 21-year-old self, I'd say, just pick one thing and focus and get rid of all the squirrels." [00:08:17] – Russell Lundstrom"The vision is to win the war. And the mission are those individual missions that make up how you win the war." [00:19:27] – Russell LundstromConnect with Russell Lundstrom:Website: https://marketingplanformula.comInstagram: https://www.instagram.com/marchitect.pro/Facebook: https://www.facebook.com/marketingplanformulaTwitter/X: https://x.com/mpfmarchitectLinkedIn: https://www.linkedin.com/company/marketingplanformulaYouTube: https://www.youtube.com/@marketingplanformulaConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Every 8-figure company starts with a single insight. In this episode, Michael shares how a simple observation from his agency work sparked the creation of Spiffy, a SaaS product that grew into a thriving, high-impact business. He takes us on the journey from recognizing a real market need to building a solution that customers couldn’t wait to adopt.Michael reveals how identifying a “thirsty-hungry market”, niching strategically, and leveraging timing created the foundation for scalable success. From building a customer-first team to implementing YouTube-driven lead generation, he shares the strategies, lessons, and mindset that transformed one insight into a product with massive impact.Along the way, Michael opens up about the challenges of transitioning from service-based work to SaaS, how to use data to refine your approach, and why solving a simple problem that truly matters can unlock exponential growth.This episode is a blueprint for founders, creators, and entrepreneurs who want to turn real insights into meaningful, scalable impact. If you’ve ever wondered how one clear idea can lead to an 8-figure opportunity, Michael’s story shows exactly how it happens.Tune in to discover how one clear insight can spark an 8-figure SaaS company, and learn how to turn your own ideas into meaningful, scalable impact.Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast![00:02:42] The journey to Michael’s 8-figure success.[00:09:05] Turning the dream of building software into reality.[00:14:37] Solve a problem for a thirsty-hungry market. [00:21:53] The riches are in niches.[00:24:34] Timing and strategy = success.[00:26:57] Tips for businesses working on their personal brand.[00:31:31] What’s the simple thing you can solve?[00:35:21] Leverage others’ data for your own business.[00:37:26] Where does Spiffy fit in the buyers’ journey? [00:41:44] Building a team with a customer support mindset.[00:42:53] Moving from agency to SaaS Spiffy + painful lessons learned[00:46:04] YouTube strategy for lead generation.[00:48:05] The value Speakeasy provides for Michael. Memorable Quotes:"Most businesses fail, not because of a lack of resources or lack of good products, it's like implementing the wrong strategy at the wrong time. Even the right strategy at the wrong time." [00:24:35] – Michael Hunter"The sauce is understanding and solving a real problem in the marketplace that people are willing to pay for." [00:32:03] – Michael HunterConnect with Michael Hunter:Website: https://personalbrand.comInstagram: https://instagram.com/michaelrhunterFacebook: https://facebook.com/michaelrhunterTwitter/X: https://x.com/michaelrhunterLinkedIn: https://linkedin.com/in/michaelrhunterConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Sometimes the difference between struggling and thriving in business comes down to strategy, and knowing which moves actually matter. Joe Apfelbaum, LinkedIn Expert, AI Nerd, and CEO of evyAI, and former Rabbi, shares how he built his business from living in a Brooklyn basement to running a thriving SaaS company. He shares what he learned from his mom’s entrepreneurial spirit, how he navigated the ups and downs of the pandemic, and why having a solid plan really changes everything. Joe gets real about the challenges of building a SaaS business and how he turned early setbacks into lessons that shaped his growth. We talk about strategy, resilience, and what he wishes he could’ve told his mom to help her business thrive. There’s also a ton of practical advice sprinkled throughout, information you can actually use, such as how to make LinkedIn work for you without it feeling like a grind. And yes, we dive into AI too, how it’s changing the game and how Joe’s helping people use it without feeling overwhelmed. He shares honest stories about wins, losses, and the weird little hacks that make a big difference. By the end, you’ll have a bunch of ideas you can try right away, whether it’s on LinkedIn, building a product, or just thinking differently about your next move. Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast![00:02:03] Joe's journey from rabbi to entrepreneur.[00:05:55] Self-education for financial success.[00:06:16] Building a successful website business.[00:11:36] Strategic business growth strategies.[00:15:43] SaaS solutions and business pivots.[00:20:24] Business owner to investor transition.[00:23:21] AI training for business owners.[00:27:10] Pricing strategy for business growth.[00:28:33] Creating irresistible offers.[00:32:01] Selling courses through polling.[00:34:44] Booking meetings using Calendly.[00:38:13] Building deep relationships in tech.[00:40:52] High-caliber entrepreneur networking.[00:44:06] Personal strengths and networking.Memorable Quotes:"If you want to get to the next level, you got to go from being a business owner to being an investor." [00:20:11] – Joe Apfelbaum"The competitive advantage is not how fancy your degree is. It's not even how much money you have. It has to do with your relationships." [00:38:34] – Joe ApfelbaumConnect with Joe Apfelbaum:Website: http://www.evyai.comInstagram: https://www.instagram.com/joeapfelbaumFacebook: http://www.facebook.com/joeapfelbaumTwitter/X: http://www.twitter.com/joeapfelbaumLinkedIn: http://www.linkedin.com/joeapfelbaumConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Eric Berman usually does the interviewing, but this time, he’s in the hot seat as his long-time friend and business partner, Robert Poling, takes over the mic. They talk about how Speakeasy Mastermind came to life, the wild early days of entrepreneurship, and all the lessons they picked up along the way, including a few from surviving the dot-com crash. Robert, who’s built Brandetize into a powerhouse for scaling businesses, brings his sharp questions and insider perspective to the conversation. You’ll get a front-row seat to the stories and insights that shaped our journey together.We get into the ups and downs of starting something from scratch and the strategies that actually made a difference. You’ll hear why building a supportive community is more than just networking; it’s a game changer for entrepreneurs. We also unpack what makes Speakeasy different, from our collaborative approach to the mindset of abundance we bring to the table.Whether you’re just starting out or have been in the game for a while, there’s something here for everyone. We share the moments that surprised us, the lessons that stuck, and the magic that happens when like-minded entrepreneurs come together. By the end, you’ll see how Speakeasy is a movement for entrepreneurs committed to growth and support, and not just another mastermind.Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy podcast.[00:02:08] The journey before the Speakeasy Mastermind.[00:03:26] Market crash impact on startups.[00:06:41] Entrepreneurial journey and partnerships.[00:11:03] Entrepreneurial spirit and connection.[00:12:30] Community building and networking.[00:14:52] Entrepreneurial loneliness and support.[00:19:15] Community and abundance mindset.[00:20:56] The essence of Speakeasy.[00:22:28] Misconceptions about masterminds.[00:25:35] Measuring success in community.[00:28:32] A global home for entrepreneurs.Memorable Quotes:"I learned for the first time the power of just being able to assemble and organize and connect incredible people and building community." [00:14:07] – Eric Berman"That's when I know we're winning is when you hear more and more impactful stories of success that's happening." [00:26:52] – Eric BermanConnect with Robert Poling:Website: https://www.brandetize.comLinkedIn: https://www.linkedin.com/in/robert-poling-32068999Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Fear has a sneaky way of creeping into organizations and keeping good ideas from ever seeing the light of day. Ryan Berman knows this better than most; he’s made a career out of helping companies stop letting fear run the show and start building a culture of courage instead. As the Founder of Courageous and Author of Return on Courage, Ryan has worked with everyone from Google to the Atlanta Falcons, showing leaders what’s possible when they choose courage over comfort. His perspective is simple but powerful: change is tough, but staying stuck is even tougher.Ryan breaks down what he calls the Courage Formula: knowledge, faith, and action, and explains how those three ingredients can move people and teams past hesitation. We talk about what courage really looks like in leadership, and why it’s something every single person, not just CEOs, can tap into. He shares stories from his own path, including the leap from advertising to becoming a trusted advisor for some of the biggest brands out there. You’ll also hear some behind-the-scenes stories, the values that guide Ryan’s work, and even a glimpse into his new book Head of Mentals, which digs into overcoming negative self-talk. If you’ve ever felt stuck, second-guessed yourself, or wondered how to get your team moving in the right direction, this episode will give you a new way to think about it. More than that, it’ll leave you feeling like courage might be closer and more achievable than you think.Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast[00:02:30] Corporate fear-fighting strategies.[00:03:22] Addressing fear in leadership.[00:06:40] Creative business journey.[00:15:21] The essence of courageous leadership.[00:16:04] The journey of launching Courage.[00:20:33] Definition of courage redefined.[00:22:19] Courage through knowledge, faith, action.[00:27:58] Courageous decision-making in business.[00:29:01] Importance of core values.[00:39:46] The value of collisions.[00:41:35] Courageous corporate speaking.Memorable Quotes:"Courageous ideas die without courageous leaders." [00:13:46] – Ryan Berman"Thought leadership does nothing without do leadership." [00:32:35] – Ryan BermanConnect with Ryan Berman:Website: https://www.ryanberman.com/Instagram: https://www.instagram.com/ryan_bermanFacebook: https://www.facebook.com/rberman2Twitter/X: https://twitter.com/RyanBermanLinkedIn: https://www.linkedin.com/in/courageousideas/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Changing the way people learn online is not just about piling on more information; it’s about creating an experience that makes people want to keep showing up. That’s something Marisa Murgatroyd knows better than anyone. She went from being an artist who was told she had “no marketable skills” to building a multi-million-dollar business helping thousands of people create courses that actually get results. In our conversation, she shares how she cracked the code on keeping students motivated and excited to learn.Marisa is the Founder of Live Your Message and the Creator of the Experience Product Masterclass, and she’s helped over 18,000 students design courses that don’t just teach but truly transform. She talks about her “Experience Formula,” which mixes things like gamification, psychology, and smart design to keep people hooked on taking action. We also dig into why having a super clear mission makes all the difference when you’re creating something meant to change lives.We also get into the future of customer experience and why it matters more than ever as AI and automation take center stage. Marisa shares some of her favorite success stories, from wild conversion rates to course creators watching their students light up with breakthroughs. If you’ve ever thought about sharing your knowledge with the world, this episode will give you the push and the tools to make it happen.Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast[00:02:34] Course creation from diverse backgrounds.[00:03:27] Engaging learning experiences.[00:06:36] Delivering transformation over knowledge.[00:10:46] Behavioral design for engagement.[00:18:41] Rewarding progress in serious topics.[00:21:39] Customer experience in business.[00:24:42] Customer experience and education.[00:28:55] Course effectiveness through focus.[00:32:36] Marisa’s 12-week programMemorable Quotes:"What really matters is that people feel like they're making progress and they're feeling rewarded for the progress that they're making." [00:18:58] – Marisa Murgatroyd"You can have anything you want in life if you'll help enough other people get what they want." [00:34:20] – Marisa MurgatroydConnect with Marisa Murgatroyd:Website: https://www.liveyourmessage.com/Instagram: https://www.instagram.com/liveyourmessage/Facebook: https://www.facebook.com/liveyourmessageTwitter/X: https://twitter.com/#!/liveyourmessageLinkedIn: https://www.linkedin.com/in/marisamurgatroydConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

E-commerce has created more millionaires in the past two decades than almost any other industry, but scaling profitably isn’t as simple as it looks. That’s exactly what Josh Marsden, CEO of ARM5™ Formula Co., has lived through while helping entrepreneurs and investors grow profitable online businesses. Since 2013, he’s generated over $100M in sales and now focuses on acquiring and scaling brands in ways that actually stick. In our conversation, he shares the wins, the setbacks, and the real talk behind building wealth in this space.Josh opens up about his journey, starting at the University of Phoenix, launching his own agency, and eventually moving into acquisitions. He explains how his ARM5 Formula came to be and why authority, reciprocity, and monetization are at the heart of every thriving e-commerce brand. We also get into how to spot a business worth buying, what to watch out for, and why the struggles often teach more than the wins. It’s practical, eye-opening, and surprisingly relatable if you’ve ever tried to grow something online.What makes this conversation extra special is Josh’s willingness to share the personal side, too. He talks about the challenges of entrepreneurship, a recent setback that reshaped his outlook, and even a powerful ayahuasca experience that connected to the birth of his daughter. It’s raw, it’s inspiring, and it shows the human side of running businesses most people don’t talk about. If you’ve ever wondered what it really takes to make e-commerce work, this is one you’ll want to sit with.Key Timestamps:[00:00:00] Introduction.[00:01:17] E-commerce growth strategies.[00:04:14] Backing into the entrepreneurship journey.[00:07:51] ARM5 formula for business success.[00:12:06] Customer retention in e-commerce.[00:14:02] Delegating control in business.[00:16:12] Agency to e-com acquisition shift.[00:21:03] E-commerce acquisition success.[00:24:30] Emotional resilience in entrepreneurship.[00:27:40] Acquisition strategy insights.[00:30:40] Ayahuasca retreat experience.[00:34:05] Vision of the future.[00:35:21] Community support and growth.Memorable Quotes:"You have to know the value of your time, and you have to stay in your lane and focus on your 80, 20." [00:13:20] – Josh Marsden"The pendulum swings very fast when you have that much cash and capital needs." [00:22:30] – Josh MarsdenConnect with Josh Marsden:Website: https://www.arm5formula.comInstagram: https://www.instagram.com/joshscale/Facebook: https://www.facebook.com/joshscalemaxTwitter/X: https://x.com/joshscaleLinkedIn: https://www.linkedin.com/in/joshmarsden/ Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Meta ads can feel like a mystery, especially when you’re running campaigns in tricky, highly regulated niches. That’s why today’s conversation with Jacob Beau, Ex-Facebook Employee, Meta Ads Insider, and Founder & CEO of Concept, is so valuable. He’s now helping brands in some of the toughest industries actually scale without losing their sanity. He’s managed huge budgets, solved compliance nightmares, and found creative ways to keep ads profitable when most people hit a wall. If you’ve ever wanted a peek behind the curtain of how Meta really works, this is it.Jacob’s story is just as interesting as the strategies he shares. He started out in music and film in the Bay Area before moving into big creative roles at Salesforce and Facebook. We talked about how those skills shaped the way he approaches ads and why creativity is often the secret weapon that separates “meh” campaigns from the ones that really hit. You’ll also get to hear some of the surprising lessons he learned while working inside Meta itself.Jacob also shares real stories, like the gamified OpenTable campaign that turned into a big win, and the scrappy strategies he’s now passing on through his own program. If you’ve ever wondered how to navigate ad account shutdowns, compliance issues, or scaling beyond guesswork, this conversation is for you. Entrepreneurs, marketers, and business owners will walk away with practical takeaways to improve their ad performance immediately. Tune in to learn how to turn Meta’s complexity into your competitive advantage.Key Timestamps:[00:00:00] Introduction.[00:01:07] Meta ads secrets and strategies.[00:03:00] Jacob’s background and start in the industry.[00:08:06] Social media ad campaigns.[00:10:30] Ad algorithm insights and strategies.[00:12:49] Interactive advertising on Stories.[00:16:19] Retargeting campaign ideas.[00:19:12] Regulated markets and what Jacob offers.[00:21:11] Getting into preferred partnerships with Meta.[00:27:09] Zuckerberg encounters and lessons on personal branding.[00:30:59] AI and media plus productivity advancements.[00:33:32] Jacob shares his low ticket program.Memorable Quotes:"It feels like fate, but it was a rigged game." [00:17:26] – Jacob Beau"When I worked at Meta, it was a total pay-to-play game." [00:26:53] – Jacob BeauConnect with Jacob Beau:Website: https://advantage.conceptsf.comInstagram: https://www.instagram.com/jbeauofficialFacebook: https://www.facebook.com/jacobbeau2025LinkedIn: https://www.linkedin.com/in/jacob-beau/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Think about the last brand that really stuck with you, chances are, it wasn’t just a logo or a slogan you remembered. It was how they made you feel. That’s the heartbeat of branding, and it’s exactly what Andrea Reindl has spent nearly three decades helping people figure out. In our conversation, she shares the simple questions that can completely change the way you think about building a brand that actually matters.Andrea knows a thing or two about creating something real, both as an entrepreneur of 29 years and as a single mom raising two teenagers. She’s worked with best-selling authors and leaders, but what really shines through is her down-to-earth take on what makes people connect. We talk about why authenticity beats polish, especially in a world that feels more and more influenced by AI, and how trust is the thing people are really looking for. She shares simple steps for getting your message clear, finding your next best move, and making sure your audience feels the connection you’re hoping for. We even talk about the future of learning and how platforms like YouTube are shifting the way experts share what they know. If you’ve ever wondered how to make your brand (or even your ideas) stick with people in a real way, this episode is definitely for you.Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast.[00:03:02] Teenage entrepreneurship and sales skills.[00:06:26] Branding for authors and books.[00:10:24] Selling books in bulk strategies.[00:12:12] Visionary business models and ideas.[00:15:14] What works with branding today?[00:17:01] The only two components of branding.[00:17:36] Emotional branding techniques.[00:19:28] What should I be doing with branding when starting out?[00:24:30] Inconsistency in branding messaging.[00:25:42] Trust and authenticity in the age of AI.[00:27:36] AI as a communication tool.[00:31:02] Decentralized teaching through technology.[00:34:30] Trust as the currency of the future.[00:35:08] Branding and personal connections.Memorable Quotes:"Branding to me comes down to really only two things. How do you make people feel and what do you want them to remember?" [00:17:02] – Andrea Reindl"Trust is going to be the currency of the future and we're in a trust recession right now. And so, the currency is how do you build authenticity? And I really do think it comes back to brand." [00:34:29] – Andrea ReindlConnect with Andrea Reidl:Website: https://legacycreative.com/Instagram: https://www.instagram.com/andreareindl/Facebook: https://www.facebook.com/andrea.reindl2/LinkedIn: https://www.linkedin.com/in/andreareindl/YouTube: https://www.youtube.com/@Legacy.CreativeConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

What happens when you put values at the center of your marketing? For Sarah Hardwick, it turned into a career of building communities that actually care about the brands they support. She opens up about how that approach helped her raise over $150 million through crowdfunding and why understanding what people truly value can change everything for a business.Sarah’s story takes us from starting her own agency, Zenzi Communications, to stepping into the role of CMO at Aptera Motors, where she helped grow a movement around solar-powered vehicles. Along the way, she’s learned how to bring people together in authentic ways that go way beyond demographics and ad campaigns. She even shares the wild story of how a simple parked domain turned into a million-dollar deal.Now, she’s helping founders and companies tap into the same strategies that worked for her, whether that’s building a loyal investor community or running a campaign that people want to rally behind. If you’ve ever wondered how to get people not just to notice your brand but to believe in it, you’ll love this episode.Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast[00:04:50] Evolving marketing strategies over time.[00:06:30] Values-based marketing evolution.[00:10:49] Values wheel in marketing.[00:12:23] Freedom seekers vs. tradition seekers.[00:15:12] Pleasure versus security dynamics.[00:20:02] Identifying customer values through reviews.[00:22:27] Brand values and emotional connection.[00:24:47] Values-based marketing in crowdfunding.[00:29:30] Investor communication strategies.[00:31:24] Values-based marketing strategies.[00:33:32] Crowdfunding campaign strategies.[00:37:42] Parked domain turned million dollars.Memorable Quotes:"We would never even start a campaign without doing values research and understanding what values are important to people." [00:09:50] – Sarah Hardwick"The biggest problem that most brands have is that they stand for nothing." [00:21:16] – Sarah HardwickConnect with Sarah Hardwick:Website: https://www.sarahhardwick.comLinkedIn: https://www.linkedin.com/in/sarahhardwick/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Ever meet someone who just gets people? That’s Jennifer Hill, an Evolutionary Leader, Entrepreneur, Author, and Speaker. She’s spent her life figuring out what makes us tick, how we connect, why certain people light us up, and how to build relationships that actually last. In this episode, she shares her own journey (including calling herself a “recovering asshole”) and the simple shifts that have completely changed how she shows up for others. Jennifer walks us through her “Plus Two” method for noticing who energizes you and who leaves you drained and why paying attention to that can change everything. We talk about the role self-awareness plays in building trust, and she shares the story behind the matching algorithm she created to predict who you’ll click with best in business, friendships, and even love. We also get into her “anti-asshole prayer,” how she curates a high-trust network, and why being intentional about your circle is one of the best things you can do for your life and work. Jennifer’s had conversations with big names like Dr. Deepak Chopra and Bruce Lipton, but what makes her insights so powerful is how down-to-earth they feel. By the end, you’ll probably be rethinking how you connect and who you want in your life.Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast[00:01:05] Human connection and networking.[00:03:09] Early educational opportunities and choices.[00:08:39] Recovering from past failures.[00:11:36] Early signs of creativity.[00:15:16] Connection to self.[00:17:32] Cherishing yourself for success.[00:18:29] Human behavior and motivation analysis.[00:22:02] Communication breakdown in teams.[00:26:05] Motivators vs. Personality Types[00:28:33] Therapy matching and its impact.[00:30:12] Therapy matching challenges.[00:34:05] Community building strategies.[00:37:59] Anti-asshole prayer for networking.[00:40:03] Human connection as future currency.[00:41:53] The power of perspective.Memorable Quotes:"If you're missing that connection to the self, the rest of it collapses like a house of cards." [00:15:11] – Jennifer Hill "What if there was no right or wrong choice? And you could trust that whatever choice you've made or choices you've made to get you here is exactly the choices you needed to make." [00:41:17] – Jennifer HillLinks Mentioned In This Episode:Get Your Free Profile : https://jovianarchive.com/Connect with Jennifer Hill:Website: https://om.app/survey/Instagram: https://www.instagram.com/jenhillspeakerFacebook: https://www.facebook.com/jenhillspeaker/LinkedIn: https://www.linkedin.com/in/jenniferkhill/Twitter/X: https://x.com/JenHillSpeakerConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Sometimes the biggest thing holding us back isn’t our skills or circumstances, it’s the way we see ourselves. And in a world where AI is changing the game every day, the way we think matters more than ever. John Assaraf knows this firsthand. He went from a rocky start in Montreal to building five multimillion-dollar companies, writing two New York Times bestsellers, and showing up in films like The Secret, all because he learned how to rewire his brain for success.In our conversation, John shares how he uses what he calls “innercising” to train his mind the same way we’d train our bodies. It’s not just theory, he gives simple, practical things you can start doing right away to break free from the self-doubt and habits that keep you stuck. We talk about identity, the sneaky ways it shapes your results, and how small shifts in your thinking can lead to huge changes in your life.And then there’s AI, the thing everyone’s talking about but not everyone knows how to use. John has a refreshing take on how it can actually make us smarter, faster, and better at what we do, without losing the human touch. We swap ideas on how to blend mindset with technology so you’re not just keeping up, you’re getting ahead. If you’re ready to upgrade the way you think and work in today’s fast-moving world, you’ll love this conversation.Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast[00:04:05] Importance of community for entrepreneurs.[00:08:10] Mentorship leading to success.[00:12:06] Identity's role in success.[00:15:54] Identity and limiting beliefs.[00:19:58] Identity and character traits.[00:23:14] Beliefs and neuroplasticity.[00:26:35] Energy, vibration, frequency connection.[00:32:22] Innercise and neural patterns.[00:36:33] AI's impact on evolution.[00:40:40] Digital employees in business.[00:42:24] Brain's hidden power.Memorable Quotes:"You have to believe it's totally, unequivocally, unashamedly possible to do 10x in 12 months." [00:23:30] – John Assaraf"You can watch what happens, you can get in the game and make it happen, or you'll be wondering what the hell happened." [00:41:03] – John AssarafConnect with John Assaraf:Website: https://www.myneurogym.com/Instagram: https://www.instagram.com/neurogym/Facebook: https://www.facebook.com/NeuroGymLinkedIn: https://www.linkedin.com/in/johnassaraf/Twitter/X: https://twitter.com/MyNeuroGymConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.instagram.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Marketing has changed a lot, and if you’ve felt the pressure to keep up, you’re not alone. Between AI tools popping up everywhere and audiences craving more realness, it’s hard to know what actually works. That’s exactly what we get into with Alex Cattoni, a longtime friend of mine and the brilliant mind behind the Copy Posse. We talk about what it really takes to connect with people online and why authenticity is everything right now.Alex shares how she went from being an intern at Mindvalley to building a global brand that’s helped over half a million copywriters and entrepreneurs grow their businesses. We chat about how AI is shaking things up and how to use it without sounding robotic. Alex also breaks down her go-to strategies for building trust with your audience, and why it starts way before the sale. This one’s for anyone who’s ever stared at a blinking cursor wondering, “Is this even me?” or “Is anyone going to care about this?” We also talk about the incredible community Alex has built through the Copy Posse, and how you can get support if writing just isn’t your thing. From her award-winning marketing chops to her mission to make the internet less cringey, Alex brings both heart and clarity to the conversation. Key Timestamps:[00:00:00] Welcome to the Inside Speakeasy Podcast[00:03:28] Moving abroad and exploring opportunities. [00:08:14] Discovering a passion for copywriting.[00:08:55] Health struggles and career change.[00:12:05] Entrepreneurial journey and self-discovery.[00:19:48] Authenticity in marketing works.[00:22:42] Copy Posse – who is it for?[00:24:06] How important is personal branding nowadays?[00:25:36] Trust – a valuable currency in marketing.[00:28:31] Human to human trust building activity is irreplaceable. [00:32:47] Your audience needs to know that you care. [00:36:05] Connecting business owners with marketers.Memorable Quotes:"I really do believe we're entering this era where the messenger is becoming more important than the message." [00:24:00] – Alex Cattoni"After attention, trust is the most valuable currency that we have in marketing." [00:25:43] – Alex CattoniConnect with Alex Cattoni:Website: https://copyposse.comInstagram: https://www.instagram.com/copyposse/Facebook: https://www.facebook.com/copyposseTwitter/X: https://www.twitter.com/alexcattoniLinkedIn: https://www.linkedin.com/in/alexcattoni/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Traditional education isn’t cutting it for most people anymore. Julian Melanson saw that early on and decided to do something about it. From making videos as a kid to building the world’s bestselling AI course on Udemy, his journey is anything but typical. In this episode, we talk about how a 10-day silent retreat and a curious mind led him to completely rethink how we learn, especially with tools like ChatGPT changing the game.Julian opens up about what really goes into creating courses that actually help people, and why he believes anyone with something to say can become a creator or educator today. We get into how he built a course that's trained employees at Nasdaq, Lyft, Capital One, and more… and how it all started with just one idea and a camera. If you’ve ever thought about turning what you know into something bigger, this one’s for you. You’ll also hear Julian’s take on where education is heading, why AI isn’t something to fear, and how it's opening doors for creators everywhere. He’s been featured in The Wall Street Times and LA Weekly, but what stands out most is how down-to-earth and clear he is about what it takes to teach and lead in this new era. Whether you're an entrepreneur, a content creator, or just figuring out your next step, this episode is full of ideas worth stealing (in the best way).Key Timestamps:[00:00:00] Introduction.[00:03:50] Synesthesia and sensory experiences.[00:08:49] Online course creation success.[00:12:02] Vipassana retreat and self-discovery.[00:14:41] Creating your reality.[00:18:41] Complete AI guide overview.[00:21:05] AI course content and consulting.[00:25:07] Quality education for the masses.[00:27:31] Course creation strategies for success.[00:30:40] Future of AI in education.[00:34:47] Education explosion with AI.[00:36:47] Sharing insights and connections.Memorable Quotes:"When you're out of survival mode, you can expand onto newer, bigger, higher versions of yourself and possibilities of life." [00:13:54] – Julian Melanson"We have to use these tools in a mature way to benefit ourselves and not just siphon wealth from the community and other people." [00:32:37] – Julian MelansonConnect with Julian Melanson:Website: https://julianmelanson.comInstagram: https://www.instagram.com/juliandiscovers/LinkedIn: https://www.linkedin.com/in/julianmelanson/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

It’s wild how many successful entrepreneurs were shaped by something hard early in life, and how that pain quietly fuels their drive to build big things. In this episode, we’re unpacking that with Gemma Stone, a former Psychologist turned Entrepreneur Coach, who’s helped visionaries turn their inner battles into real breakthroughs. We talk about what happens when your past becomes your power and your pressure, and how to tell the difference. Gemma breaks down how your mind actually works, from your conscious choices to the deeper stuff running in the background, and why getting those pieces in sync changes everything. She opens up about burnout, fear-based hustle, and the emotional patterns most of us never slow down long enough to question. It’s real, it’s practical, and it’ll have you reflecting on how your own story is shaping your business. We also get into the hard stuff, like building a team when you’d rather do it all yourself, and how Gemma ended up partnering with her ex-husband (yep, really) to grow a thriving business. She shares grounded, do-it-today advice for anyone feeling overwhelmed, disconnected, or just craving more meaning in the work they do. Key Timestamps:[00:00:00] Welcome to the Inside Speakeasy Podcast[00:04:01] The unique psychology of entrepreneurs.[00:05:41] Early childhood challenges in entrepreneurs.[00:06:25] Trauma transformed into success.[00:11:03] Conscious life design retreats.[00:12:43] Signs there’s a gap that needs to be filled.[00:15:14] Creating through constructed self vs. core identity.[00:20:33] The art of delegation.[00:24:28] Building an unconventional family and business.[00:27:28] Freedom from professional constraints.[00:31:01] Subconscious mind's influence on behavior.Memorable Quotes:"The recipe for happiness is not building a life according to our conditioning, but building a life according to our core, what's really essential to who we are as a human." [00:11:29] – Gemma Stone"The subconscious mind, if it wants to go left, if the elephant wants to go left and the rider is like yanking on it to go right, it doesn't matter how strong the rider is, the elephant is always going to win the battle." [00:33:15] – Gemma StoneConnect with Gemma Stone:Website: https://gemmastone.comInstagram: https://www.instagram.com/gemma_stone/Facebook: https://www.facebook.com/GemmaStone3LinkedIn: https://www.linkedin.com/in/gemma-stone/Twitter/X: https://twitter.com/Gemma_StoneConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

There’s something powerful that happens when you stop trying to reach everyone and start building for the right people. That’s what today’s conversation with Mark Stern is all about—how honing in on your niche and leading with value can completely shift your business. We’re talking about the Law of Reciprocity, how thoughtful experiences can spark real connection, and why making it easy for people to support you actually leads to more growth. Mark Stern knows a thing or two about standing out in crowded spaces. He’s the Founder of Custom Box Agency, a top product experience agency out of Austin, TX, and his journey from Deloitte consultant to Forbes Next 1,000 entrepreneur is full of unexpected turns. Mark breaks down why physical products still matter (big time), how to define success through your customer’s lens, and what it really looks like to create loyalty that lasts. We also go deeper into the personal shifts that fueled Mark’s growth, including a major health wake-up call that changed everything. If you're tired of surface-level strategies and ready for substance, you'll walk away from this episode with ideas to level up your client experience and take care of yourself along the way. Tune in and see how powerful your niche and your customer touchpoints can really be.Key Timestamps:[00:00:00] Introduction.[00:02:55] Mark’s entrepreneurial journey. [00:10:39] Bold career change decision.[00:12:39] Entrepreneurial freedom and potential.[00:13:52] Marrying the digital with physical products. [00:19:16] The power of niching down.[00:21:30] Customer lifecycle phases explained.[00:24:38] Defining success in business.[00:27:24] Box design as an experience.[00:30:50] Engineering replayability in experiences.[00:33:45] Identity shift in business.[00:36:34] Life balance and self-care.[00:41:12] Power and personal non-negotiables.Memorable Quotes:"That one strategic decision of just going all in on focusing on one thing, truly changed the game for me." [00:18:10] – Mark Stern"Entrepreneurship doesn't value being good at everything. They want you to be known for something." [00:19:05] – Mark SternConnect with Mark Stern:Website: https://www.customboxagency.comFacebook: https://www.facebook.com/mark.sterno/LinkedIn: https://www.linkedin.com/in/marustern/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Most business owners don’t think about selling until they’re ready to walk away—then suddenly it’s a mad dash to clean things up. It’s like realizing your house needs work the day before the open house. Jonathan Brown (aka JB), Founder of White Buffalo Advisors, says that mindset is all backward. In this episode, he shares why building your business as if it’s for sale—whether or not you ever plan to sell—is one of the smartest things you can do. We talk about what really makes a business valuable (hint: it’s not just your revenue), and why thinking like a buyer changes everything. JB has worn just about every hat in the entrepreneurial world—founder, investor, paid board advisor—and he doesn’t sugarcoat the hard stuff. He shares lessons from his own journey and gives practical advice for founders at every stage, whether you’re scaling or thinking about selling. We also get into the stuff that usually gets left out of business podcasts—like what it actually takes to stay present at home while leading well at work and why being present with your people might actually be your best long-term business move. JB also opens up about how growing up in rural Maine shaped his values, and how he’s learning to build legacy without burning out. He keeps it real, shares the wins and the missteps, and reminds us that legacy starts with how you show up today.Key Timestamps:[00:00:00] Introduction.[00:06:54] Entrepreneurial journey and background.[00:11:15] College expectations and experiences.[00:12:43] Academic challenges and triumphs.[00:16:46] Entrepreneurial mindset in corporate America.[00:19:46] Corporate resistance to change.[00:23:15] Family vs. career dilemmas.[00:27:36] Selling a business and life.[00:31:46] Business exit preparation challenges.[00:37:12] Exit planning as good business.[00:40:10] Business valuation and improvement.[00:43:11] Profitability gaps in business.[00:45:00] Important gaps to measure in business.[00:50:45] Founder psychology and business value.Memorable Quotes:"I'm going to ask myself, would I buy this company? And if the answer to that is no, which it almost never is when you do the exercise, you got work to do. Because if you wouldn't buy it, why in the world would somebody else?" [00:39:54] – Jonathan Brown"I believe that every business owner at any time should always know the exact value of their business to a third-party real-world scenario." [00:42:01] – Jonathan BrownConnect with Jonathan Brown:Website: https://whitebuffaloadvisors.com/Instagram: https://www.instagram.com/realjbbrown/Facebook: https://www.facebook.com/yourbuddyjb/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Outsourcing doesn’t have to be expensive, complicated, or stuck in the old way of doing things.In this episode, Eric explores how the outsourcing game is being reinvented—from outdated task delegation to a smarter, system-first approach that saves money and empowers both entrepreneurs and virtual assistants.From his early entrepreneurial struggles and the unexpected turn that led to a five-year global adventure, Beejel shares the pivotal moments that inspired him to build a business model that puts people and processes first. He reveals why most entrepreneurs get outsourcing wrong and what it really takes to empower virtual assistants to drive results instead of just ticking off tasks.You’ll also hear Beejel’s perspective on the rise of AI in the VA space—what it means for the future of work, and how founders can blend technology with human expertise to scale smarter. Whether you’re hiring your first VA or rethinking your entire approach to delegation, this conversation will give you fresh insights on saving money, reclaiming your time, and building systems that don’t rely solely on you.Tune in to discover how a system-first mindset, radical transparency, and a little creativity can help you grow your business without burning out—or breaking the bank.Key Timestamps[00:00:00] Welcome to Inside Speakeasy Podcast[00:03:46] The Power of Branding and Identity[00:06:17] Lessons from Early Entrepreneurial Struggles[00:08:20] The Importance of Community and Support[00:12:15] Transitioning into Outsourcing and Entrepreneurship[00:16:24] Building a Unique Business Model[00:20:33] Navigating Challenges as an Entrepreneur[00:22:51] System-First Delegation: A New Approach[00:28:17] Identifying and Addressing VA Challenges[00:32:34] Leveraging AI in VA Operations[00:35:38] Future of VAs in an AI-Driven WorldMemorable Quotes:“I ask, even when it sounds silly. Because someone out there is gonna have an answer that you haven’t thought about.” -Beejel Parmar“Right now, AI is giving VAs an ability to do things or perform at a high level.” -Beejel ParmarConnect with Beejel Parmar: Website: https://www.BeeEPiCoutsourcing.com Twitter: https://twitter.com/beejel108 Facebook: https://www.facebook.com/beejel108 Instagram: https://www.instagram.com/beejelparmar/ Linkedin: https://www.linkedin.com/in/beejel108/ Connect with Eric Berman:Website: https://speakeasymastermind.com/ Instagram: https://www.instagram.com/speakeasymastermind/ Facebook: https://www.instagram.com/speakeasymastermind/ LinkedIn: https://www.linkedin.com/in/ericberman/ Produced by Evolved Podcasting: https://www.evolvedpodcasting.comSupport the show

What if the secret to standing out online… is just being more human? In this episode, Eric sits down with Joshua B. Lee—entrepreneur, author, and the founder of Standout Authority—to talk about the power of connection in a noisy, automated world.From his early days running ads on MySpace to navigating the crash of 2008 and rebuilding everything from the ground up, Joshua gets real about the lessons that shaped him—not just as a marketer, but as a person. He opens up about the personal growth that came from major life shifts, including divorce, and how relationships (both personal and professional) helped him evolve.This conversation dives deep into how LinkedIn became Joshua’s platform of choice, why personal branding matters more than ever, and what it really means to “humanize” your marketing. You’ll hear practical strategies for optimizing your LinkedIn profile, creating content that connects, and building a brand that actually feels like you.We also explore what’s next in branding and marketing—and how Joshua’s helping others lead with authenticity in a world that often forgets the human on the other side of the screen.Key Timestamps[00:00:00] Welcome to Inside the Speakeasy Podcast[00:03:28] The Myspace experience: lessons from the past[00:07:18] The journey into digital marketing and entrepreneurship[00:11:23] Navigating the challenges of the 2008 financial crisis[00:15:22] Personal growth and the shift in mindset[00:17:25] The impact of relationships on success[00:28:39] The birth of Standout Authority[00:30:04] The power of partnership in entrepreneurship[00:31:07] Humanizing marketing: the shift from selling to connecting[00:37:03] The importance of LinkedIn in modern business[00:41:45] Building a strong LinkedIn profile[00:43:54] Content creation best practices on LinkedIn[00:48:30] Revolutionizing branding and marketingMemorable Quotes:“We all start off as entrepreneurs, you want to be able to grow to a business owner with an entrepreneurial mindset, that has a team, that you’re not wearing all the hats. But sometimes you have to understand too, you got to step back in, like in the long run, it all rolls back to you and that’s kind of what I had to take.” - Joshua B. Lee “We’re always chasing these algorithms. LinkedIn algorithms. Facebook algorithms. They’re always changing. We’ve got to find the next trick and the next hack. And our essence, there’s one algorithm that doesn’t change, which is, the human algorithms.” - Joshua B. LeeConnect with Joshua B. Lee LinkedIn: https://www.linkedin.com/in/joshuablee/Connect with Eric Berman:Website: https://speakeasymastermind.com/ Instagram: https://www.instagram.com/speakeasymastermind/ Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/ Produced by Evolved Podcasting: https://www.evolvedpodcasting.comSupport the show

Some people teach. Others truly change lives with what they teach. Jasmine Jonte has done both—and in this episode, she shares how her time in one of the toughest classrooms in the country shaped her approach to building courses that actually work. We talk about the real power of education, and how to turn what you know into something that helps people grow, take action, and get results. Tune in for clear, helpful insight from someone who's done this over a hundred times (literally).Jasmine has worked behind the scenes with top experts—from lawyers and coaches to real estate pros and creatives—to help them package what they know in a way that sticks. She breaks down what makes a course not just informative, but transformational. You’ll hear her honest take on what people usually get wrong, what to focus on instead, and how to make the process way less overwhelming. We also get into the fun stuff: how AI is changing course creation, why rest is non-negotiable, and what it really looks like to build a business that aligns with your life. Jasmine shares how she listens to her body, runs her agency, and still makes space to rewatch Ted Lasso with her husband and hang with her rescue pup. It’s a conversation about courses—but really, it’s about building something that matters.Key Timestamps:[00:00:00] Introduction.[00:05:01] Embracing nerdiness and individuality.[00:08:07] Achiever syndrome and burnout.[00:11:21] Teaching in challenging environments.[00:16:19] Transition from teaching to business.[00:19:47] Course creation as a learning experience.[00:22:31] Ideal video length for courses.[00:27:05] Utilizing AI tools for student success.[00:30:36] Love for dogs as inspiration.Memorable Quotes:"Course is a word that you can interpret a lot of different ways. I like to think of it as any kind of learning experience." [00:19:27] – Jasmine Jonte"I really think, I know this to be true, that the most successful businesses have the most successful students." [00:27:00] – Jasmine JonteConnect with Jasmine Jonte:Website: https://www.jasminejonte.com/Instagram: https://www.instagram.com/jasminejonteFacebook: https://www.facebook.com/jasjonteConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

There’s something wild about reaching a major milestone—like selling your company—only to realize you’re not sure who you are without it. That’s exactly where Serial Entrepreneur and 19x Bestselling Author, Mike Koenigs, found himself, and it sparked a whole new chapter. In this episode, we talk about how AI became a game-changer in his journey of reinvention, and how it can do the same for other founders feeling stuck, anxious, or wondering what’s next. Mike gets real about the pressure to stay relevant and the inner battles that almost all founders face.We get into what it actually looks like to lead with AI instead of just reacting to it. Mike breaks down the difference between chasing shiny tools and building something sustainable—and why being a curious generalist might be your biggest edge right now. He also shares how a simple but profound insight from Dan Sullivan helped him stop living in a constant state of stress and start creating with more ease. What makes this conversation special isn’t just the success stories—it’s the honesty about what it takes to start over when the world (and tech) is moving fast. We talk about his latest work, Your Next Act, and how to build a business that actually fits the life you want now. If you’ve been feeling behind or overwhelmed, this conversation might feel like a deep breath.Key Timestamps:[00:00:00] Introduction.[00:03:34] Technology creating new job opportunities.[00:12:40] The reality of business stress.[00:14:38] Publish and Profit – spotting a market shift[00:18:11] The greatest fear of founders.[00:20:33] The dilemma majority of founders face after exit. [00:24:23] Hiring a challenging COO.[00:29:34] AI and its impact on business.[00:32:40] Resourcefulness in the AI age.[00:35:01] Elevating brand status and authority.[00:38:29] Mental health and technology.Memorable Quotes:"Unresourceful people have no place in any position in any business any longer because you can learn how to do anything and refine your thinking with the help of AI." [00:32:45] – Mike Koenigs"If you don't pay, you don't pay attention." [00:36:23] – Mike KoenigsLinks Mentioned:The AI Accelerator: https://aiaccelerator.com/freeThe AI Accelerator (AI Mic Version): https://mikekoenigs.com/AIpodcastYour Next Act: https://mikekoenigs.com/freeYour Next Act Podcast: https://mikekoenigs.com/YNAPCSuper Power Accelerator: https://superpoweraccelerator.com/Connect with Mike Koenigs:Website: https://www.mikekoenigs.com/Instagram: https://www.instagram.com/MikeKoenigs/Facebook: https://www.facebook.com/koenigsTwitter/X: https://x.com/MikeKoenigsRealLinkedIn: https://www.linkedin.com/in/MikeKoenigsConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting:Support the show

Have you ever noticed how the way someone talks to you can either lift you up or shut you down? That’s the kind of real-life stuff we’re getting into with Michael Bernoff—an expert at helping people communicate better, lead with confidence, and actually connect. We talked about how just changing a few words in how you speak (yes, even to yourself) can totally shift how you show up in the world. Michael’s the Founder of the Human Communications Institute and the Author of Average Sucks, and he has this way of making big ideas about performance and confidence feel incredibly doable. He shares how to help people around you feel proud of themselves (without taking the credit), how to handle fear when it shows up, and why finding your own lane in a noisy world matters more than ever. It's not theory—it’s real advice you can try the next time you’re in a tough conversation or feeling stuck. Honestly, his take on public speaking anxiety alone is worth the listen.Whether you're running a business, raising kids, or just trying to figure yourself out a little more each day, this episode will speak to you. Give it a listen, and you might just start talking to yourself (and everyone else) a little differently.Key Timestamps:[00:00:00] Welcome to Inside the Speakeasy Podcast [00:04:58] The Power of Communication[00:06:51] Average sucks! A Mindset Shift[00:09:23] Journey to Becoming a Highly Sought Speaker and Coach[00:14:48] Overcoming Public Speaking Anxiety[00:20:40] Navigating Overwhelm in a Complex World [00:22:53] Empowering Communication and Community Engagement Memorable Quotes:"The goal is how do we empower the people in our lives so our lives get easier because we have empowered people." [00:18:12] – Michael Bernoff "Manipulation is only a negative word if you make it that way." [00:20:02] – Michael Bernoff Connect with Michael Bernoff:Website: https://michaelbernoff.com/core-live/Instagram: https://www.instagram.com/michael_bernoffFacebook: https://www.facebook.com/michaelbernoffConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: www.evolvedpodcasting.comSupport the show

Masterminds aren’t just about big business moves—they’re about finding your people, the ones who get it and push you to grow. That’s exactly what we’re talking about today with my partner and long-time friend, Glen Ledwell. He’s built a powerhouse mastermind (Flight Club) that’s about real connection, confidence, and community. Glen opens up about the early days, the awkwardness of charging his peers, and what finally clicked to turn it all into a thriving circle of high-level leaders.We get into the behind-the-scenes stuff you don’t usually hear—what makes a mastermind actually work, how Glen balances fun with focus, and the unexpected things that make people want to come back year after year. This isn’t theory; it’s what’s worked for Glen and now he’s helping others do the same. He shares what he wishes he knew when he started and how learning to ask for help (and money!) changed everything. There’s something powerful about being in a room where you’re challenged and supported at the same time. We talk about real relationships, the kind that lead to unexpected opportunities and next-level growth. It’s honest, it’s fun, and it’s packed with moments that’ll make you rethink how you build your own circle. If you’ve ever wondered what makes a mastermind actually worth it, you’re going to want to hear this.Key Timestamps:[00:00:00] Introduction.[00:04:53] Massive success with a digital vision board product.[00:07:22] Mastermind success and ROI.[00:09:55] Overcoming pricing fears.[00:12:31] Ultimate mastermind concept.[00:15:11] Intimate masterminds – the ideal amount of people.[00:17:54] Overcoming public speaking fears.[00:22:59] Building community today. [00:25:38] Quality control in networking.[00:28:18] Cultivating strategic partnerships with masterminds.Memorable Quotes:"Generally, it always comes down to the people, the people. People are amazing. Connection's amazing." [00:27:05] – Glen Ledwell"If you're not in a mastermind, get in one. Whether it's one of ours, that's great. If not, you've got to surround yourself with like-minded people, and you hear it all the time. Well, that's because it's true, right? There's nothing more powerful." [00:32:20] – Glen LedwellConnect with Glen Ledwell:Website: https://flightclubmastermind.com/Instagram: https://www.instagram.com/glenledwell/Facebook: https://www.facebook.com/glen.ledwellTwitter/X: https://twitter.com/GlenLedwellConnect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https:// www.evolvedpodcasting.com Support the show

Most people think internet marketing is just funnels, emails, and chasing algorithms—but for David Gonzalez, it’s always been about real people and real relationships. For over 16 years, he’s been hosting the Internet Marketing Party, where he’s built a space for connection, collaboration, and plenty of win-win deals. In this episode, David shares what it really takes to build a strong network without feeling salesy or transactional. Whether you're growing a business or just want to be in better rooms, his stories and tips are seriously worth hearing.We got into everything from impostor syndrome to how he structures his business in a way that feels aligned, not overwhelming. David’s Escalator Model flips the usual hustle narrative and shows how you can grow while still having a life. He also gets real about what it’s like to show up in rooms full of heavy hitters—and how he learned to stop shrinking himself. If you’ve ever questioned your value or wondered how to stand out without selling out, you’ll appreciate this part.David also talks about the magic that happens when you ask the right questions and genuinely care about the answers. He’s got a gift for making people feel seen—and he shares how you can do the same. If you’re craving more connection in your work (and less of the surface-level stuff), this conversation is for you.Key Timestamps:[00:00:00] Introduction.[00:01:56] Internet Marketing Party history.[00:07:58] Entering the affiliate marketing world.[00:10:15] First internet marketing party meetup.[00:12:02] Curating expert think tanks.[00:15:54] Building relationships through questioning.[00:19:35] Evoking vulnerability through questions.[00:21:59] Genuine care in relationships.[00:24:54] There are different levels of greatness.[00:32:00] Escalator model for revenue.[00:34:00] Mastermind think tanks without speakers.Memorable Quotes:"The simplest thing you can do in connection and like building relationship is to realize the phrase interested is interesting." [00:17:52] – David Gonzalez"What drives my revenue isn't Internet Marketing Party or 3-Day Think Tank or Experts Council. It's something that I've started referring to as the Escalator Model that I have, which is 54 different points that I use to create win-win scenarios." [00:31:49] – David GonzalezConnect with David Gonzalez:Website: https://internetmarketingparty.com/LinkedIn: https://www.linkedin.com/in/davegonzalez/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https://www.evolvedpodcasting.comSupport the show

When AI started taking over the headlines, a lot of us were left wondering—where the heck do we even begin? That’s exactly why I brought on my good friend Brad Costanzo, who somehow manages to make AI feel way less intimidating and way more human. Brad’s the Founder of Accelerated Intelligence AI and a brilliant mind when it comes to helping business owners and creators figure out how to actually use AI to get results. In this episode, he walks us through his Five Buckets Framework, which is basically a super simple way to stop spinning your wheels and start making AI work for you.We talk about how AI can help you think, create, communicate, analyze, and automate without burning out or overwhelming your team. He shares stories from the trenches, cool ways his clients are using AI, and where people tend to get stuck (and how to get unstuck). If you’ve been feeling like you should be doing more with AI but aren’t sure where to start, this conversation is a total breath of fresh air.And we geek out on tools—but not just the shiny ones you’ve already seen all over social. Brad drops a few underrated gems that are seriously game-changing. Whether you're just dipping your toes into AI or already knee-deep in ChatGPT prompts, this episode will help you focus your energy, cut the clutter, and maybe even have a little fun with it. Give it a listen—you’re gonna walk away with some seriously useful stuff.Key Timestamps:[00:00:00] Introduction.[00:01:26] AI prioritization framework.[00:04:35] AI and entrepreneurial focus.[00:08:05] AI's impact on business efficiency.[00:09:36] AI communication strategies.[00:12:29] Automating AI for business efficiency.[00:14:31] Delegating tasks to AI.[00:18:11] Self-coaching with future self.[00:20:14] Employee empowerment and project prioritization.[00:23:05] Future trends in AI.[00:25:55] The rise of AI agents.[00:29:50] Favorite AI tools discussed.Memorable Quotes:"AI only does five things. That it helps you think, create, communicate, analyze, or automate." [00:09:32] – Brad Costanzo"I think artificial intelligence is just a tool. Accelerated Intelligence is the outcome." [00:30:38] – Brad CostanzoConnect with Brad Costanzo:Website: https://bradcostanzo.com/Instagram: https://www.instagram.com/bradcostanzoFacebook: https://www.facebook.com/BradCostanzoOfficial/LinkedIn: https://www.linkedin.com/in/bradcostanzo/Connect with Eric Berman:Website: https://speakeasymastermind.com/Instagram: https://www.instagram.com/speakeasymastermind/Facebook: https://www.facebook.com/speakeasymastermind/LinkedIn: https://www.linkedin.com/in/ericberman/Produced by Evolved Podcasting: https:// www.evolvedpodcasting.com Support the show