Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Spotify says 34 million podcasts are discovered for the first time every week. Now they’ve rolled out AI-curated playlists that claim to match listeners with shows like yours. Sounds like a win for podcast discovery... but is it?In this podcasting trends episode, I test podcasting tools like this one and give you the raw, unfiltered breakdown of whether they help you grow your show or just sound good on paper. You’ll see whether AI-curated playlists are here to stay, how Spotify decides what shows get recommended, and what determines which shows make it into the results listeners see. If you want to know whether Spotify’s AI-curated playlists are worth your time (or just marketed that way), hit play and let’s dive in.…1:05 – What Spotify’s New AI Playlist Feature Is (and What It Changes About Podcast Discovery)4:25 – How Spotify Decides Which Podcasts to Recommend (and What It Looks For)8:05 – The 3 Title Mistakes That Get Your Episodes Ignored in Search12:35 – Why Niche Podcasts Get Picked First (and How to Position Yours)17:10 – What to Do Right Now to Get Your Podcast Recommended…Episode Links:Get your editing off your plate so you can focus on growing your podcast: Book a call with Resonate RecordingsSee where your podcast ranks in search with Ausha’s SEO tool (free trial) …Other Episodes You’ll Love: Podcasting Trends to Watch: Apple’s Video Update Explained (And Why It Won’t Grow Your Podcast)5 Episode Title Mistakes That Make Your Show Easy to Skip…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

You’ve heard of Podcast SEO. You’ve probably even tried using AI to “optimize” your podcast. But if your show still isn’t showing up for the right keywords when listeners for search your topic, you don’t need more episodes or more downloads to get found. You need to know how to get Apple and Spotify to match you with the right people.That’s why I invited Philip Pape, host of Wits & Weights, to break down how he’s using Podcast SEO to bring more listeners to his show without recording anything new (and ranking top 5 in search because of it).If you want to turn your back catalog into a steady stream of new listeners, hit play and let’s dive in.…1:02 – How to Make Your Podcast Show Up When Listeners Search for Your Topic4:20 – Where to Find the Keywords Your Podcast Is Already Ranking For8:10 – How to Get More Listeners Without Recording Anything New12:20 – Use AI to Find Your Best Performing Episodes in Minutes (and What to Optimize First)12:20 – The 3 Places to Put Keywords So Your Podcast Shows Up Top 5 in Search…Episode Links:Meet Philip Pape: Website | YouTubeListen to Philip’s Podcast: Wits & WeightsGet a free trial with Ausha and see where your podcast ranks in search. Sign up for my Podcast SEO Mastery course (Get $50 Off with Code TOP100)Book a Call for Done-for-You Podcast SEO with our partner, Resonate Recordings…Other Episodes You’ll Love: Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered3 Podcast SEO Strategies That Increased My Downloads 41%3 Signs Your Podcast SEO Strategy Is Working…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

We all know downloads aren’t the best metric for growing a podcast. And yet we still log into our hosting platform, check our downloads, and use that number to decide if our show is working (or worth continuing).That’s one of the biggest podcasting mistakes you can make, and the only way to fix it is to start tracking the 4 metrics that show if you’re actually reaching new listeners, keeping them listening, and turning them into leads. (I guarantee you’re not tracking these, and #4 will make you wonder why you didn’t look at this sooner).If you’re ready to finally know which numbers matter in growing a podcast (and which ones don’t), hit play and let’s dive in.…1:02 – Why Downloads Are Lying to You About Your Podcast Growth5:20 – The 4 Metrics That (Really) Tell You If Your Podcast Is Growing9:40 – How to Track New Listeners (and Know If You’re Reaching Fresh People)13:10 – The Engagement Benchmark That Tells You If Listeners Are Actually Staying16:45 – The One Metric Most Podcasters Aren’t Tracking (and How It Ties to Revenue)19:05 – What Happens When You Track the Right Metrics for 90 Days…Episode Links:Get your editing off your plate so you can focus on growing your podcast: Book a call with Resonate RecordingsSee where your podcast ranks in search with Ausha’s SEO tool (free trial) Find your unique listener count with PodAnalyst…Other Episodes You’ll Love: The Truth About Podcast Episode Length (and Why Most Get It Wrong)…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I’m testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.