PODCAST · business
Intelligent Growth
by Will Mulholland
I’m Will Mulholland, and this is the Intelligent Growth podcast. A show where marketers share how they’re using AI to turn their work into real assets. Each episode, you’ll hear from people actually doing the work as they break down their exact process: the prompts, tools, and systems they use to move faster and smarter.If you care about marketing, growth, and productivity, this is where you’ll learn how the best are using AI to get ahead.Tune in and steal what works.
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Stop Your Team Going Off-Brand: Build a Claude Writing Assistant | Charlotte Norman
Charlotte Norman (ex-Head of Product Marketing at Canva, now Founding Marketer at Adora) shows you exactly how she built an "AI Brand Police" system in Claude that keeps her entire team on-brand - without needing to dig through Confluence docs or guess if copy sounds right.You will hear her build a Claude Project that acts as a brand voice assistant anyone on her team can use. She walks through uploading brand assets, writing custom instructions that actually work, and testing it live to show the difference between regular Claude vs. her branded version.Charlotte also shares her lead qualification workflow using Apollo + HubSpot AI enrichment to automatically score leads (no more manual research on every signup).This is for marketers going from one person to a team, or teams that need brand consistency without hiring more writers.🛠️ Tools & Resources Mentioned:Claude (Paid Plan for Projects)Apollo (Lead Enrichment)HubSpot (AI Enrichment Fields): Charlotte's Free One-Page Guide🔗 Connect with Charlotte and Adora🔗 Connect & Learn More:My WebsiteLinkedInNewsletter for AI Marketing WorkflowsYouTube for weekly workflow tutorials from real marketers using AITwitter/X👍 Found this useful? Follow and rate this show to help other marketers find it!Questions? Drop a comment - I read them all and Charlotte might jump in too.Disclaimer: This video is for educational purposes. Tools mentioned are based on our experience. Some links may be affiliate links, which means I may earn a commission at no extra cost to you. Please do your own research.
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ABOUT THIS SHOW
I’m Will Mulholland, and this is the Intelligent Growth podcast. A show where marketers share how they’re using AI to turn their work into real assets. Each episode, you’ll hear from people actually doing the work as they break down their exact process: the prompts, tools, and systems they use to move faster and smarter.If you care about marketing, growth, and productivity, this is where you’ll learn how the best are using AI to get ahead.Tune in and steal what works.
HOSTED BY
Will Mulholland
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How many episodes does Intelligent Growth have?
Intelligent Growth currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Intelligent Growth about?
I’m Will Mulholland, and this is the Intelligent Growth podcast. A show where marketers share how they’re using AI to turn their work into real assets. Each episode, you’ll hear from people actually doing the work as they break down their exact process: the prompts, tools, and systems they use to...
How often does Intelligent Growth release new episodes?
Intelligent Growth has 1 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts Intelligent Growth?
Intelligent Growth is created and hosted by Will Mulholland.
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