Intelligent Think

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Christina and Verity chat about:* What people most often want their book to achieve – and the realities behind those expectations* Why a book is an accelerator for your thought leadership (but doesn’t replace all the other activities!)* How to connect your book strategically to your business, speaking, or consulting work* The difference between writing a book to sell copies versus writing one to spark change and grow your influenceWe couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Lochana Media (video production)* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Christina chats with Emily Walker – creator, strategist, and guide for thought leaders and bestselling authors – about how to design a body of work that balances purpose, creativity, and commercial success. Together, they unpack:* What a “body of work” really means and why it goes beyond just individual offers or projects* How to reconcile purpose and profit so that your business sustains both you and your impact* Why transformation comes from implementation, not just information* The importance of authenticity in your product and offer design * How understanding your people on a deep, human level leads to more meaningful impactWe couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Christina chats with leadership coach, author, and blogger Suzi McAlpine about:* The story behind “Beyond Burnout” – and why burnout isn’t an individual problem but an organisational one.* How Suzi used her book to spark conversations, influence change, and grow her leadership work long after publication.* The power of intuition, rest, and curiosity in shaping what comes next – including Suzi’s new research into what truly works in leadership development.* Why the best leaders stay humble, ask good questions, and hold their assumptions lightlyWe couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Verity and Christina chat with Tui Fleming, leadership coach and author of Dear Mummy, You’re Important Too, about:* How to access and trust your intuition, and why presence and deep listening are essential to be your best creative self;* Practical ways to create both external and internal space;* Strategies for externalizing self-judgment and expectations, turning them into playful tools instead of barriers;* Using intuition during the book-writing process and how allowing thoughts and feelings to flow can guide authentic action;* Plus Tui tells us about her brand new app that lets you access her wisdom anytime, anywhere – check it out at her website tuifleming.comWe couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Verity chats with Erin Austin, a Harvard-educated attorney who helps experts protect and monetize their intellectual property in the rapidly changing landscape of AI and content creation. Together, they unpack what it means to create – and protect – original work in an era where machines can do both.They cover:* How AI is challenging long-standing copyright laws and blurring the lines of ownership.* Why not all AI-assisted content is legally protectable – and what that means for creators and consultants.* The ethical use of AI tools, including how to protect client confidentiality and uphold originality.* Erin’s advice on choosing the right AI tools, staying compliant with upcoming regulations, and keeping human expertise at the centre of your work.We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Verity and Christina dive into the why behind thought leadership – unpacking what makes sharing your ideas such a powerful tool for inspiring impact, collaboration, and generosity. Together they discuss:* Why sharing your ideas matters – both for personal fulfilment and for making a wider impact* How collaboration helps ideas grow stronger* Overcoming the fear of being “self-promoting”* The difference between thought leaders and influencers * Why it’s okay (and often necessary!) to repeat your message until it hits the right person at the right timeWe couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Lochana Media (video production)* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Verity chats with PR consultant and founder of Chuckle Communications, Erin Huckle, about the evolving world of book publicity and how thought leaders can amplify their voices.You’ll hear about:* Erin’s journey from book publicist at HarperCollins to purpose-led PR consultant for authors and entrepreneurs.* How the media landscape has shifted over the past 20 years – and what that means for authors today.* Why a clear strategy (and knowing your audience) matters more than chasing big-name media logos.* The importance of aligning your PR with your purpose, and how diverse voices can drive meaningful impact.We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Verity and Christina chat about:* The importance of book planning – and how it makes a difference during the drafting process* Why you don’t save money by cutting corners* The best (and the worst!) opportunities to make the writing journey more efficient We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:Lochana Media (video production)Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)Our team at Intelligent InkAnd you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Verity chats with Parchelle Osumaré, founder of The Author’s Leverage, about how experts can take their knowledge further and create learning assets that have real impact. They dive into:* Parchelle’s journey from high school maths teacher to learning producer and entrepreneur.* Why traditional online courses often fall flat – and what to create instead (think digital workbooks, audio learning, and more).* The key ingredients of meaningful learning: spark, stickiness, personalization, wins, and community.* How thought leaders can align their ideas, strategy, and self-knowledge to make a bigger difference in the world.We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Christina and Verity chat with the rest of the Intelligent Ink team about where AI fits (and doesn’t fit) in the book-writing process and beyond. Together, they explore:* How their perspectives on AI have shifted since their first discussion, including rising pushback against AI-generated content.* Why human creativity, strategy, and perspective can’t be replaced – even when AI is useful for organising or tidying information.* The psychological trap of getting positive reinforcement from AI and unbiased, fresh eyes are still essential.* Ways AI might help with editing, publishing, and marketing books – without replacing human creativity.We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Christina and Verity chat with the whole Intelligent Ink team – Elsa Klein and Dave Taylor – about AI in book creation. Together, they explore:* The opportunities and risks of using AI across different stages of the book-writing journey – from ideation and planning to editing and publishing.* Real-world examples of when AI helped authors (and when it really didn’t).* Why the human element, the author’s voice, and the journey of writing matter more than shortcuts.* The team’s idea for a “dos and don’ts” matrix to guide authors on smart AI use.We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Christina and Verity chat about:* Why the process of writing a book is often more valuable than the final product* How rushing to outcomes (especially with AI) can strip away the richness of learning and growth* What authors gain – personally, professionally, and intellectually – by embracing the long game* The hidden business benefits of codifying your thinking through a robust writing processWe couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:Lochana Media (video production)Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)Our team at Intelligent InkAnd you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Verity chats with Megan Dougherty, the co-founder of One Stone Creative, a podcast production agency specializing in white-label podcast production and network development. We cover:* How you can decide whether a podcast is the right move for your thought leadership* How podcasts act as a thinking tool to evolve your ideas or build on your expertise (and where that ties into books)* The ways Megan has seen authors and thought leaders use their podcasts effectively* The biggest mistakes Megan sees people make when it comes to their podcastsValuable free content from Megan:State of Business Podcasting Report 2024 - Deep dive research into the trends and best practices of the top 100 Business Podcasts. Podcast Impact Assessment - Find out if you can create more time, opportunities and profit with your podcast - or if you’re already maxed out. Will a Podcast Work For Your Business? - Find out if a podcast is a good strategy for your business, before you record. And don’t forget to check out Verity’s episode on Megan’s podcast, the Business Podcast Spotlight (where we talk about this very podcast!)We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Christina and Verity chat about:* The thing most people think they need to write a book that actually isn’t necessarily;* The transferrable skills and experience that will aid you when writing your book;* How you can leverage other people’s strengths to get you to the finish line; and* Why self-awareness is so vital as you embark on this project.We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:Lochana Media (video production)Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)Our team at Intelligent InkAnd you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Verity chats with Deb King about:* The story behind Coach Training Campus: Deb shares her journey from early coaching training to founding a global community with her business partner, Gabby.* The power of thinking partners: We look at how collaboration and diverse perspectives lead to better outcomes, and why being “like-hearted” is more important than being “like-minded”.* The Coaches Results Express model: Deb explains how they use color-coded “zones” to help coaches fast-track their success and create signature offerings.* AI and unique human intelligence: Deb discusses the role of AI in coaching, stressing that coaches should first uncover and own their unique expertise before leveraging AI as a tool to streamline and enhance their work, rather than relying on it to generate content or ideas.To access Deb’s special gift just for Intelligent Think listeners, visit:https://www.coachtrainingcampus.com/think/We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)Our team at Intelligent InkAnd you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Christina and Verity chat about ideal plans - and what to do when Plan A just isn’t working. We cover:* The current economic environment, and how it’s impacting our business and our clients;* The shifts you need to make to still stay on track even when things feel hard;* Why it’s important to still keep working on long-term projects like your book even when times are tough; and* How to stay positive and keep moving forward.We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:Lochana Media (video production)Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)Our team at Intelligent InkAnd you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Verity chats with book launch expert Robbie Samuels about his experience publishing and promoting his three books, and how he's built a whole business around helping people tap into the power of reviews when launching their books.We covered:* His book journeys, and what he learned from each new book* The approach he takes to book marketing and why he thinks reviews are so important* How he's feeling about launching his FOURTH book, “LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue"* And the pressure he's feeling to get lots of reviews given what it's about!Join Robbie’s launch team for his new book, “LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue", to experience his launch strategies in real time and get access to the Kindle book for just 99 cents: http://www.robbiesamuels.com/launchteamRobbie also offers a complimentary 30-minute book launch brainstorming session (everyone is welcome to take advantage of this whether they are just getting started with their book, are ready to publish, or already published): www.BookLaunchBrainstorm.comExperts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Plus free virtual networking events and other resources: http://www.BizBookPubHub.com Or connect with Robbie here:* https://www.robbiesamuels.com * http://www.linkedin.com/in/robbiesamuels* http://www.facebook.com/robbiesamuels * http://www.instagram.com/robbiesamuels We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Christina and Verity chat about:* What makes an idea good – and whether there’s really a way to know or not;* How to know if an idea is worth turning into a book (hint: you can find out using our free resource The Book Topic Test; and* How you can test out your ideas BEFORE you invest lots of time and effort into them.We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:Lochana Media (video production)Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)Our team at Intelligent InkAnd you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Christina chats with Jude Sclater. Jude is an executive coach, trainer and author who specialises in transforming technical experts into confident people managers who can balance empathy with accountability. She also helps senior professionals break through career plateaus and develop the executive presence needed for their next promotion. Most importantly (from our perspective), she’s also the author of "Think Like A Coach: Empower your team through everyday conversations" – a practical guide that helps even the most technically-minded manager shift from telling to coaching using straightforward techniques that work in the real world. Download a free chapter using the link above.Some highlights from our chat:* Jude shares her journey to becoming an author – and why it took lots of other people telling her she should before she believed it;* We look at the journey of her coaching framework from presentation to book to programme;* Jude shares what she wishes she’d done differently when she launched her book; and* We get some of Jude’s fabulous insights into how sometimes it's the simplest things that make the biggest difference when you're managing people.Connect with Jude:* Website: www.thinkwithjude.com* LinkedIn: www.linkedin.com/in/judesclater* Get Jude’s insights & a free chapter of the book: www.thinkwithjude.com/signmeup* Buy “Think Like A Coach”: www.thinkwithjude.com/think-like-a-coach#buyWe couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Verity chats with Kon Apostolopoulos, also known as Coach Kon. Kon is a bestselling author, global speaker and award-winning coach who helps organisations develop leaders at all levels through targeted training and coaching programmes.Some highlights from our chat:* Kon dives deep into how he approached writing his second book, The Engagement Blueprint, compared to his first one;* He gives insights into how he developed his framework and how his work with clients influenced it; and* Kon shares one of his (and now my!) favourite sayings – which I suspect will inspire a few of you too! Keen to connect with Kon or follow along on his journey? Check him out on:* LinkedIn* His websiteWe couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In this episode, Verity and Christina dive deep into mindsets – the mindsets that so many people have when they’re writing their books or putting themselves out there, what we see trip people up all the time, how you can overcome some of those challenges, and what Christina learned about mindsets and overcoming imposter syndrome while writing her own book, Better: A more authentic path for the reluctant thought leader.Plus, we discover yet another massive difference in the way that both of our brains work!We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* Lochana Media (video production)* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In our second episode, Christina and Verity chat with Founder of The Attention Seeker and that guy who everyone knows on LinkedIn and TikTok, Stanley Henry. Some highlights from our chat:* Stan shares why he is writing a book and shares the framework that will be unpacked in it (plus the long and winding road to getting there);* We dig into why on earth he wanted to work with a coach who DIDN’T agree with him; and* Stan gives some brilliant insights into how to get really great feedback on your ideas – from your audience, your team, and thinking partners.Keen to connect with Stan or follow along on his journey? Check him out on:* LinkedIn* TikTok* His podcast, StansplainingWe couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:* The Attention Seeker (venue + video production)* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)* Our team at Intelligent Ink* And you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.In our very first episode, Christina and Verity chat about where great thinking starts and how thinking partners are essential if you want your ideas to have an impact.We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:Lochana Media (video production)Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)Our team at Intelligent InkAnd you, for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit intelligentink.substack.com