Investible Partnerships™

The traditional partner model was built for a very different era of technology and go-to-market execution.If you lead partnerships, channels, or ecosystem strategy, you’re likely seeing the shift firsthand. Modern partner ecosystems are evolving rapidly, yet many organisations are still trying to run them on assumptions designed for a previous era.For years, channel programs were built around resale. Partners sold products, vendors drove demand, and distributors helped scale reach. That model worked well when technology was simpler and go-to-market motions were easier to define.Today, the structure of the technology ecosystem looks very different.Partner ecosystems are expanding, marketplaces are accelerating new buying motions, and artificial intelligence is reshaping how customers adopt, deploy, and operate technology. As a result, the role partners play in the technology value chain is changing quickly.In this episode of the Investible Partnerships™ Podcast, Des Russell speaks with Alex Smith from the Futurum Group about how partner models have evolved across major industry shifts, from the client-server era and traditional channel resale, through the rise of cloud platforms, to today’s ecosystem-led and AI-driven go-to-market models.Together they explore:• Why the traditional resale-driven partner model no longer explains how value is created• How marketplaces are changing procurement while increasing the need for partner expertise• Why simply signing more partners rarely solves ecosystem growth challenges• How the growing complexity of ecosystems is forcing organisations to rethink partner roles• What Futurum Group describes as the next generation of “frontier partners,” and how AI may reshape partner operating models

In this episode of the Investible Partnerships™ Podcast, host Des Russell sits down with Emma Davidson, VP of Cloud at NEXTGEN, to explore how marketplaces are reshaping the way partners, distributors, and vendors drive growth.Emma shares her journey from agency life to leading one of the fastest-growing cloud businesses in ANZ — and why she believes marketplaces aren’t just a new channel, but a complete reinvention of how technology is sold and scaled.In this episode, you’ll learn:Why marketplaces are more than a procurement mechanism — they’re a new go-to-market model.The biggest challenges partners face when adopting marketplace strategies (and how to overcome them).The 3-step playbook for partners to get marketplace-ready: strategy, listing, and seller enablement.What “operationalising” marketplace success really looks like.The leadership mindset needed to guide teams through change in a digital-first ecosystem.Emma also reveals how NEXTGEN is helping partners bridge the gap between ambition and execution , building capability, accelerating CPPO enablement, and creating demand through smarter go-to-market motion.If you’re a vendor, distributor, or partner leader trying to make sense of the marketplace opportunity, this conversation gives you both the strategy and the steps to take action.Listen now to learn how to move from strategy to scale in the marketplace era.

Most partner tech stacks track activity but activity isn’t engagement, and it definitely isn’t impact.In this episode of Investible Partnerships™, Des Russell is joined by Trevor Burnett, VP of Product Marketing at Impartner, to explore how modern partner teams are moving beyond legacy PRMs and portals. They’re building modular, AI-powered stacks that are frictionless, data-smart, and actually used by partners.If you’re trying to scale partner impact without adding complexity, this episode is packed with insights on what’s working and what’s not.You’ll learn:Why buying tools ≠ building a strategy — and how to fix the disconnectWhere AI and automation are already delivering value in partner opsHow to clean and structure your data for scalable partner insightsWhat targeted, relevant partner engagement really looks likeWhy the future of partner tech is embedded, invisible and far more powerfulWhether you're shaping partner strategy, managing ecosystem ops, or rolling out a new PRM, this is your playbook for building a partner tech stack that enables action, not just administration.

Not all partnerships succeed—but every partnership leader wants to drive real, lasting impact.In this episode of Investible Partnerships™, Des Russell sits down with long-time industry peer and partnership expert Bryan Williams to demystify the concept of partner-led growth. With years of experience helping ambitious startups and scale-ups grow through intentional collaboration, Bryan shares what truly separates scalable, investible partnerships from the hype-driven noise.If you've ever felt stuck between too many partners—or too few—you’ll walk away from this episode with clarity, strategy, and a renewed mindset to unlock more meaningful, systemized growth through partnerships.This isn’t just theory. It’s a tactical deep-dive into how today’s leading partnership thinkers are scaling their relevance, value, and influence—without being constrained by a handful of partners.🔥 In This Episode, You’ll Learn:-Why partner-led growth is often misunderstood—and what it really looks like in practice-How to align partnerships with business goals rather than treat them as side hustles-The traits of a high-value partner (and how to tell when to walk away)-Practical, AI-resilient strategies to build sustainable, scalable partnership systems🎧 Listen now to discover how to move beyond buzzwords and start scaling with truly investible partnerships.🔗 Connect with Des Russell: https://www.linkedin.com/in/desrussell/🔗 Learn more about Bryan Williams: Hockey Stick Advisory: https://www.hockeystickadvisory.com/📥 Subscribe & never miss an episode of Investible Partnerships.

What does it really take to win as a partner in one of the fastest-evolving regions in the world?In this episode of Investible Partnerships, I sit down with Chris Casey, now leading the AWS Partner Organization across Asia Pacific and Japan. From the rise of partner-led growth to the role of marketplace, Chris shares what’s really driving momentum for AWS partners — and where he wants partners to double down.We cover:How AWS is scaling impact through regional expansion and local partnershipsWhat migration and modernization really mean in 2025, and how VMware dynamics are shaping urgencyWhy generative AI starts with good data — and how partners can create practical valueThe strategic role of startups and SMB-focused solutions in AWS’s next waveWhat it looks like when channel partners are seen as growth accelerators, not just sellersChris also speaks candidly about innovation at the edge, why culture matters more than strategy, and the partner behaviours that signal long-term alignment with AWS priorities.If you’re trying to stay relevant, stay ahead, and stay investible in the APJ cloud partner ecosystem — this episode is essential listening.

In this week’s Investible Partnerships episode, Des Russell speaks with Damian Bach, APJ Channel Director at Recorded Future. Damian shares his incredible journey from sales to channel leadership, his experiences working across the APJ region, and his thoughts on scaling partner ecosystems. They dive into: • How to align stakeholders effectively using interlocks and account mapping. • Balancing direct vs. channel-led sales motions. • Practical ways to develop partnerships that thrive at scale. • The Game Plan Framework for understanding vendor economics and driving partner efficiency. Plus, Damian gives his take on what partnerships need to succeed in the Partnerships Fast Five. If you’re a channel leader or partner manager, you won’t want to miss this insightful conversation!

In this episode of Investable Partnerships, Des Russell explores how mastering investment efficiency can transform partner ecosystems, drive sustainable growth, and create partnerships that truly matter. Drawing on his experience with leaders across distribution, Des presents strategies for building capacity and capability, whether you're skilling up existing partners or onboarding new ones. This episode is packed with actionable insights to help you make every resource—time, money, and effort—count. Join Des as he shares key insights from his work with distribution leaders, reveals a practical framework for evaluating partners, and discusses how to shift your approach to investment efficiency. Learn how to elevate partners into the ideal quadrant of specialization and reliability, unlocking their full potential for your ecosystem. In this episode, we cover: Why investment efficiency is essential for creating sustainable, customer-centered partnerships. What different strategies are used for building partner capacity and capability. The framework for evaluating partners based on specialization and reliability. How targeted investment can transform partners into reliable, high-impact contributors. Discover how to bring a new level of focus and effectiveness to your partnerships with Des’s insights on investment efficiency!

In this episode of the Investible Partnerships podcast, host Des Russell sits down with Stephanie Goveas, an expert in partnerships and alliances, to explore the journey of building impactful partnerships. Steph shares her inspiring career transition from IT to partnerships, and how she has crafted a unique approach that focuses on building trust, being adaptable, and leveraging storytelling to succeed. Join us as we explore: Steph’s unique journey from IT to pre-sales, and eventually partnerships. Her insights on building trust with different types of partners, from GSIs to regional resellers. How she shifted from a structured partnership approach to a more fluid, instinctual strategy. The role of storytelling and personal branding in establishing relevance and fostering deeper connections. The challenges and rewards of navigating the partnership space, and why a sense of community is invaluable for partnership leaders. This episode is packed with actionable insights for anyone looking to strengthen their partnerships, adapt their strategy, and connect on a deeper level with partners. Whether you're an established partnership leader or just starting out, you’ll find Steph’s advice incredibly valuable. Don’t miss our Partnerships Fast-Five round where Steph gives her off-the-cuff insights into what partnerships mean to her!

As the sales landscape rapidly shifts, cloud marketplaces are emerging as powerful tools for both buyers and sellers. But how can traditional sales teams stay relevant in a world where digital marketplaces are now a driving force? In this episode, Des Russell takes a deep dive into the intersection of relationship-based selling and cloud marketplaces, showing how these platforms are reshaping the sales process for everyone—from sales leaders to individual salespeople. If you’re struggling with how to adapt your sales strategy in this new age of automation and self-service purchasing, or simply want to understand how to leverage cloud marketplaces to close bigger, faster deals—this episode is for you. Des shares insights into why sales teams should embrace these changes, what’s at stake for those who don’t, and how to harness the power of both human connections and digital efficiency. What’s Covered in This Episode: Why cloud marketplaces are transforming traditional relationship-based sales models. What role data and automation play in driving successful sales through cloud marketplaces. The top performers in sales are embracing cloud platforms and achieving greater success. How sales teams can blend relationship selling with digital tools to stay ahead of the competition. Tune in for a compelling look at how cloud marketplaces are redefining the sales game—and how you can come out on top. Enjoyed the episode? Subscribe to the Investable Partnerships Podcast newsletter here, www.investiblepartnerships.com/ and leave us a review on your favorite platform!

This week's Investible Partnerships™ podcast episode features Chris Gordon, GSI Alliances Leader at Rubrik, discussing the critical strategies for driving partner impact with Global System Integrators (GSIs) in the APAC region. Chris shares his journey from sales to partnerships, emphasizing the transformative role of self-awareness in building and maintaining successful alliances. The episode delves into the strategic frameworks Chris employs, including a two-by-two segmentation model and a connection triangle model, to prioritize and align with GSI partners. Additionally, Chris emphasizes the value of understanding market dynamics and leveraging partnerships to drive significant business outcomes. Tune in to gain insights from Chris Gordon on effective GSI partnership management, leveraging ecosystems, and the essential role of self-awareness in enhancing partner impact. Join our podcast newsletter here, https://www.investiblepartnerships.com/

This week's Investible Partnerships™ podcast episode features Jay McBain, Chief Analyst at Canalys, discussing the importance of addressing challenges such as Partner Success collectively at an ecosystem level. This approach is crucial for unlocking a $4 trillion industry opportunity and securing sustained profitability for all stakeholders. The episode delves into the Modern Partnership Ecosystem, exploring topics such as shifting buyer demands, developing partner value propositions, and marketplace economics. Tune in to gain insights from Jay McBain on strategies related to recruitment, skill enhancement, and building reliable teams that leaders in the channel and ecosystem can implement. Join our podcast newsletter here, https://www.investiblepartnerships.com/

On this week’s episode of the Investible Partnerships™ podcast, we delve into the Zero Trust Alliance with leaders from AWS, Okta, Crowd strike, and Zscaler. This episode explores the transformative impact of their collaboration on cloud security, illustrating the shift towards integrated solutions and the pivotal role of channel partnerships within cloud Marketplaces. Through insights on overcoming internal challenges and leveraging the Zero Trust model, our guests showcase how strategic alliances are not just enhancing security but also redefining industry standards and customer value. Show Notes: Register for the ⁠Investible Partner™ Zero Trust Alliance Event registration links for the Sekuro.io Zero Trust Launch events: 1. Sydney, Australia - 15 February'24 , Register Now 2. Melbourne, Australia - 6 March'24, Register Now 3. Brisbane, Australia - 13th March'24, Register Now

On this week’s episode of the Investible Partnerships™ podcast, we talk to ⁠Elliott Haralambous, Global Director and Head of Partnerships ANZ, Backbase. Elliott sheds light on the often-overlooked aspect of partnership dynamics: friction and offers a fresh perspective on transforming friction points into opportunities for growth and enhanced partnership value. We explore his insights into easing friction through storytelling, designing effective programs, and aligning your processes to not just mitigate challenges but to significantly amplify the impact you can have as a partnership leader. Access the report mentioned in this episode by going here https://chiefpartnershipofficer.com/

On this week’s episode of the Investible Partnerships™ podcast, we talk to Chris Casey, General Manager AWS Partners, APJ at Amazon Web Services. Chris pulls back the curtain on AWS's partner philosophy and how partners can best leverage ecosystem insights to deliver differentiated solutions. He shares how partners can cultivate the "intuition" needed to specialize in high-potential areas with AWS and insights into balancing relevance and value through clear value propositions and long-term alignment with AWS goals. Additional show resources: reInvent 2023 recap for AWS partners- More Value, Greater Profitability: 10 Enhancements to the AWS Partner Experience Getting started with the AWS Marketplace AWS Marketplace seller workshop - This workshop contains several self service labs designed to help you understand and create product listings in AWS Marketplace. Best Practices for Developing an AWS Co-Sell Program

On this week’s episode of the Investible Partnerships™ podcast, we talk to Luis "LG" Gamez from Okta about his 3 Pillars of successful partnerships. LG talks about how the right 'Partner Language' can make or break a relationship, why saying 'No' sets boundaries and is often a strategic move, and how understanding speed and setting the right Pace can optimise partnership outcomes.

On this week’s episode of the Investible Partnerships™ podcast, we talk to Vince Menzione, the CEO of Ultimate Partner. Dive into the intricacies of creating strong, impactful partnerships with hyperscalers as we explore topics like the human element in collaboration, the art of partner alignment, and why customer-centricity is key. Subscribe to our newsletter at https://www.investiblepartnerships.com/

On this week’s episode of the Investible Partnerships™ podcast, we talk to Reagan Koryozo , Partner Manager, Global Software Alliances, APJ, at Amazon Web Services (AWS) , about his unique journey from competitive gamer (esports) to partnerships, his formula for being a driver at Partner impact through innovative technology partnerships in Asia Pacific Japan and his formula for building trust and scaling partner success. Subscribe to our newsletter at https://www.investiblepartnerships.com/

On this week’s episode of the Investible Partnerships™ podcast, we talk to Basem Emera, the Senior Vice President, Partnerships and Alliances at Go1, about being a driver of Partner impact across an ecosystem of 200+ partner sellers, how he thinks about building long term value in every partnership and what makes partnering in the APAC region very different to the rest of the world.

On this week’s episode of the Investible Partnerships podcast , we talk to Kelly Griffin, a Senior Partner Sales Manager at Amazon Web Services (AWS) , about solution and value definition, aligning partners with customer outcomes, and how he identifies partner potential across the ecosystem. Kelly has two decades of experience in partnerships and is uniquely position to help partners be successful because he has walked in their shoes.

In this trailer , your host Des Russell, Chief Partnership Officer at Partner Elevate welcomes you and talks about what is behind the Investible Partnerships™ podcast , who is it for and what you will learn to be a driver of Partner impact from industry and business leaders. Check out https://www.investiblepartnerships.com