Know Your Audience

PODCAST · business

Know Your Audience

Know Your Audience is a weekly podcast for the leaders making consequential brand decisions while the ground shifts beneath them. CMOs, CPOs, and CEOs face a fundamental change in how their organizations can understand customers, and the decisions that depend on it. Produced by Soulmates.ai.

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    Know Your Audience - Episode 1: Seventy Million Dollars and the End of the Survey Era

    The way brands understand their customers is changing in ways that are measurable, funded, and accelerating. This particular week made the case hard to ignore — a seventy-million-dollar revenue attribution, a public reckoning with the dominant methodology, and three new entrants in the synthetic audience space, all in seven days.

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ABOUT THIS SHOW

Know Your Audience is a weekly podcast for the leaders making consequential brand decisions while the ground shifts beneath them. CMOs, CPOs, and CEOs face a fundamental change in how their organizations can understand customers, and the decisions that depend on it. Produced by Soulmates.ai.

HOSTED BY

Soulmates.ai

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