KNOWN

KNOWN Episode 6 with Giovanni Everduin, Co-Founder of CBIx and HBS alum with 20+ years across finance, fintech, and Web3.Growing up across cultures and operating between TradFi and DeFi, Giovanni learned to move between worlds without losing his sense of self. This context shaped how he thinks about visibility, credibility, and voice.In this conversation, we unpack what authenticity looks like in practice, why relatability is often misunderstood, and how to identify the perspectives only you can bring, alongside the difference between shaping a narrative and forcing one.Chapters:00:00 Highlights00:23 Introduction00:44 Who Is Giovanni? Authenticity, Contrarian Thinking, and Becoming Yourself07:12 Everyone Talks About Authenticity, But How Do You Actually Get There?10:15 From HR to Finance: Career Story, Intuition, and the Harvard Case Study17:02 Building “Gio the Brand”: Personal Brand Framework19:45 Uncomfortable Truths About Burnout23:48 Top Creator in Fintech and Crypto: Influence, Inspiration, and Visibility28:32 The Art of Storytelling: How to Build a Brand That Resonates34:00 How Founders Can Stand Out When They Pitch36:30 Practical Tips for Building Your Personal Brand41:23 Rapid-Fire QuestionsFollow KNOWN podcast for more conversations with entrepreneurs and marketers on brand building and growth.Find us:KNOWN on YouTube: https://www.youtube.com/@known.podcast/videosKNOWN on Instagram: https://www.instagram.com/known__podcast/INPUT Global on Instagram: https://www.instagram.com/input.global/Giovanni Everduin on LinkedIn: https://www.linkedin.com/in/geverduin/Alnura Belyalova on LinkedIn: https://www.linkedin.com/in/alnurabel/Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/

In Episode 5 of KNOWN, we sit down with Abdallah Al Jouaid, award-winning finance reporter and journalist (former CNN BA and Forbes ME), to uncover the unspoken rules of finance journalism.Abdallah takes us inside the fast-paced world of media, sharing what makes top-tier journalists actually open your pitch, the key strategies to build credibility, and how to navigate the diverse media landscape in MENA: from language nuances to local relevance.Chapters: 00:00 – Abdallah’s personal journey in finance media05:10 – Choosing your passion and advice on career switching07:33 – Abdallah’s core value in journalism10:37 – The Middle East media landscape11:43 – Building a reputable brand and credibility14:03 – Tips for young journalists16:48 – Common traits of leaders Abdallah interviews18:27 – Understanding MENA: Do’s and Don’ts21:59 – What makes a story stand out 24:47 – Media convergence and news reporting27:18 – Adapting in the era of modern media platforms29:33 – Rapid-fire roundFollow KNOWN podcast for more conversations with entrepreneurs and marketers on brand building and growth. Find us:KNOWN on Instagram: https://www.instagram.com/known__podcast INPUT Global on Instagram: https://www.instagram.com/input.global Abdallah Al Jouaid on LinkedIn: https://www.linkedin.com/in/abdallah-al-jouaid-9326bb180/ Anastasiia Kulibaba on LinkedIn: https://www.linkedin.com/in/anastasiia-kulibaba-aa2b91184/ Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/ 

This time we sat down with Justin Harper, journalist, editor, and storyteller with nearly 30 years across the BBC, Financial Times, Daily Mail, and more.What actually makes a great storyWhy so many CEOs are overcoached and under-experiencedHow Justin built one of media's most recognisable personal brands, without trying toAI replacing newsroomsFind us:KNOWN on Instagram: https://www.instagram.com/known__podcast INPUT Global on Instagram: https://www.instagram.com/input.global Justin Harper on LinkedIn: https://www.linkedin.com/in/harperjustin/ Alnura Belyalova on LinkedIn: https://www.linkedin.com/in/alnurabel/ Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/ 

This episode, Maria Frackowiak joins KNOWN to discuss why self-investment compounds even through failure, when to trade freedom for leverage, and why most founders confuse branding with aesthetics.Find us: KNOWN on Instagram: https://www.instagram.com/known__podcast INPUT Global on Instagram: https://www.instagram.com/input.global Maria Frackowiak on LinkedIn: https://www.linkedin.com/in/maria-frackowiak/  Mary Pedler on LinkedIn: https://www.linkedin.com/in/marypedler/ Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/ 

Welcome to the second episode of the KNOWN podcast, powered by INPUT Global. In this episode, we sit down with Alena Afanaseva, the visionary Founder and CEO of BeInCrypto, to dismantle the old rules of search and visibility.From scaling a 4-person startup into a global media empire with 10M+ monthly readers to navigating the "death of SEO," Alena shares the high-stakes insights every founder needs to survive the AI transition.Find us:KNOWN on Instagram: https://www.instagram.com/known__podcast INPUT Global on Instagram: https://www.instagram.com/input.global Alena Afanaseva on LinkedIn: https://www.linkedin.com/in/alena-afanaseva-beincrypto/ Mary Pedler on LinkedIn: https://www.linkedin.com/in/marypedler/ Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/

Welcome to the premiere of the KNOWN podcast, powered by INPUT Global. In this episode, we sit down with self-made marketer Rime Salmi, founder of Fractl, to uncover the "secret recipe" for building a brand that lasts.From starting an agency in a bear market to leveraging authenticity as a "superpower," Rime shares the raw, real insights every founder needs to hear.Find us:KNOWN on Instagram: https://www.instagram.com/known__podcast INPUT Global on Instagram: https://www.instagram.com/input.global Abdallah Al Jouaid on LinkedIn: https://www.linkedin.com/in/abdallah-al-jouaid-9326bb180/ Oleg Bevz on LinkedIn: https://www.linkedin.com/in/oleg-bevz/ Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/