KYOUNA PodKast

In this episode, we sit down with Alfie Walker, who built an audience of 50k before he was old enough to drive and then rebuilt his entire presence with a completely different focus. We unpack how he went from rapid growth to becoming a strategic voice for creators and coaches today.Alfie breaks down what most coaches get wrong about defining an ICP, why clarity drives conversions more than content volume, and how to build lead-gen systems that create consistent inbound demand. We also get into the mindset shift required to evolve from “posting to grow” to building a personal brand that actually converts.If you are a coach, creator, or early founder trying to turn attention into real traction, this episode gives you the frameworks and thought process to do it properly.

In this episode of the KYOUNA PodKast, Olly sits down with Joe MK, Head of Marketing at AW3®, to trace the journey from a creative kid with VHS camcorders and gaming channels to running global product launches in medtech.They talk about what really matters in modern marketing:Why problem solving and curiosity are the only real unfair advantagesHow agency-side exposure to CAC changed the way Joe thinks about creativeSpecs versus experience, and why emotion beats features in B2B just as much as B2CMoving from “art project” content to creative that drives real business resultsStaying ahead of the curve with AI, new platforms and shifting attentionIf you work in marketing, run a brand, or create content for a living, this is a deep dive into how to think about performance, creativity and your own career in a market that never stops changing.