Ladies Who Launch

In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting for the same seat at the table.Sarah takes us from her early days breaking into the industry all the way to writing her book, Diary Of A Beauty Editor, and everything she learned (the hard way) in between. We get into what it really means to build authority and trust when the market is saturated, why authenticity is your most powerful career asset, and how to develop the editorial eye to know what's worth your time and what's just noise.We also go deep on beauty product red flags, the trends she's watching, and the questions every woman should be asking before she buys into the hype.In this episode, we cover:How Sarah broke into the fashion industry and navigated her way to the topBuilding credibility and authority in a saturated, competitive spaceBeauty product red flags and the trends shaping the industry right nowThe journey of writing a book and what it teaches you about your own voiceBeauty product guidance for pregnant women and women with cancerMyth busting beauty perfection standardsIf you're building a career in a crowded space and trying to figure out how to stand out this one is for you.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Sarah Jossel07:02 Making the Fashion to Beauty Shift11:34 Building Credibility in your Career29:07 Beauty Trend Red Flags31:18 Smart Spending on Beauty Trends34:54 Beauty and Confidence 39:07 The Journey of Writing a Book42:59 Approach to Functional Makeup 45:12 Filters and Fake Realities47:24 Finding Your Voice53:13 Clean Beauty Marketing Myths56:52 Clearing Up Clean Beauty Confusion59:36 Pregnancy and Cancer Beauty Product Guidance 01:03:36 Pressures of Perfection Myth01:13:33 Consistency Over Noise🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW SARAHInstagram: https://www.instagram.com/sarahjossel/TikTok: https://www.tiktok.com/@sarah_josselFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million.But, this is more than an exit story. Sedge gets radically honest about the parts that don't make the highlight reel, founder loneliness, cashflow problems, navigating private equity while pregnant, and why breaking hustle culture was one of her best business decisions.In this episode, we cover:How Sedge became ASOS's first social media hire before social was a careerLanding big clients fast and managing the growth that followedInvestment, cashflow, and the realities of founder financeMotherhood, setting boundaries as a founder, and breaking hustle cultureWhat the £24M exit really felt likeOwning and creating balance as a successful woman in businessRedefining success, freedom, and what comes after sellingThis is a masterclass in building with intention, exiting with clarity, and redefining success on your own terms.We Are Ladies Who Launch! CHAPTERS00:00 Meet Sedge Beswick01:23 Working In Social Before It Was A Career06:17 ASOS First Social Hire 14:02 Social Media Becomes Marketing16:17 Accidental Agency Leap20:46 Landing Big Clients Fast23:43 Investment And Managing Cashflow30:06 Lonely Founder Rollercoaster33:20 Boundaries In Motherhood37:51 Breaking Hustle Culture41:20 Scaling Through Sales43:18 Lessons In Hiring46:03 Leadership vs Being Liked48:47 Private Equity and US Expansion51:01 Pregnancy Changes the Deal56:59 Selling The Business and Resetting01:00:32 Redefining Success and Freedom01:10:22 Final Advice and Wrap 🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW SEDGEInstagram: https://www.instagram.com/sedgebeswick/YouTube: https://www.youtube.com/@SedgeBeswickLinkedIn: https://www.linkedin.com/in/sedge-beswick/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Josephine Philips is the founder of SOJO, the UK's first on-demand clothing alterations and repairs app. She started SOJO by manually cycling garments across London to validate the idea before raising £1.8M in pre-seed funding (backed by Depop's own founder), landed Forbes 30 Under 30, and opened a permanent concession in Selfridges.In this episode, Josephine gets brutally honest about the real journey: finding a tech co-founder early on,, the hiring mistakes that slowed her down, a six-week fundraising sprint that changed everything, and what it actually means to build with the end in mind.This is a masterclass in doing more with less, moving fast without breaking your team, and why representation in VC funding is still one of the most urgent conversations in entrepreneurship.What we cover:Finding a tech co-founder as a non-technical founderNavigating the fashion space outside of fast fashionFinding a niche in a typically crowded spaceThe timings and strategy of raising investmentThe stats around investment for Black WomenHiring and growing a team for your business, not following the status quoHow to build a B2B strategy without losing focusHow to SOJO x Selfridges Partnership happened The honest truth about representation in VCIf you're building something new or struggling to articulate why your idea matters, this one's for you.We Are Ladies Who Launch! CHAPTERS00:00 Meet Josephine, Sojo Founder03:17 The Tailoring Niche07:48 The Problem with Fast Fashion13:52 Validating The Business Idea16:59 Finding A Tech Co-Founder22:24 Launch Traction And Press23:40 Funding And Getting Investment29:48 Hiring Growing Pains33:01 Corporate vs Startup Hiring34:19 The Right Time For Funding 35:24 More Team Slower Progress37:09 Focussing On Your B2B Strategy38:11 Where Is Sojo Today?39:16 Hiring for Complementary Skills41:36 Testing Agility in Interviews43:43 Representation in VC Funding47:53 6-Week Fundraising Sprint50:57 Selfridges Partnership Breakdown54:49 Global Expansion Plans01:00:33 Build With the End in Mind🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW SOJOSOJO Instagram: https://www.instagram.com/sojo.uk/Josephine Instagram: https://www.instagram.com/josephine__philips/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.