LAF : The B2B Influencer Podcast

In this episode of the LAF B2B Influencer Podcast, we explore one of the fastest-growing formats in B2B communication: podcasts.Hosted by Russell, this episode features Estelle Ducommun, CMO at Les Années Folles, who shares her perspective on how podcasts are becoming a strategic growth tool for B2B brands, not just a content format.With real experience leading marketing and communication strategies, Estelle breaks down how brands should think about podcasts beyond visibility as a tool for thought leadership, trust-building, and long-term audience engagement.In this episode, we discuss:Why podcasts are more effective than traditional content formats like blogs or social media for B2BHow brands should choose podcast topics aligned with their communication strategyThe real benefits and ROI of B2B podcastingWhere podcasts sit in a broader content ecosystem (PR, social media, events, and thought leadership)How to repurpose podcast content effectively across multiple channelsPractical lessons and unexpected insights from running a B2B podcast seriesEstelle also shares concrete learnings from building and scaling podcast content within a B2B agency environment, including what actually works when it comes to audience engagement and content distribution.This episode is essential for marketing leaders, B2B founders, and brand strategists who want to understand how podcasting can become a core pillar of modern B2B communication strategy.🎧 Listen to discover how podcasts can transform the way B2B brands build authority, trust, and long-term influence.Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of The LAF B2B Influencer Podcast, we sit down with Julien Morisson, CEO of Les Années Folles, to break down what it really takes to scale B2B influencer campaigns across international markets.From expanding into the UK to managing cross-cultural collaborations, Julien shares practical insights on how brands can think beyond local markets and build impactful strategies across Europe.We also dive into the realities of B2B campaigns today:• Why international expansion requires more than just translation• The key differences in content formats and audience behavior across markets• What defines a top-performing campaign beyond simple visibility• How to structure influencer campaigns with a repeatable framework• The most effective LinkedIn formats in 2025 and what’s coming nextLooking ahead, Julien shares his perspective on LinkedIn trends for 2026, including:• The rise of video and evolving engagement metrics• Why “saves” are becoming a key performance indicator in B2B• The balance between personal branding and professional expertise• How brands can stand out through creativity, consistency, and relevance💡 Whether you’re a B2B brand, marketer, or content creator, this episode will give you a clear, practical understanding of how to navigate international growth and LinkedIn performance in today’s evolving landscape.Hosted on Ausha. See ausha.co/privacy-policy for more information.

LAF B2B Influencer Podcast welcomes Steve Collinge, managing director of Insight Retail Group, one of the most respected voices in retail intelligence and retail technology.Recognized as a Rethink Retail Top Retail Expert 2026 and a Retail Technology Innovation Hub Top 100 Retail Technology Influencer 2025, Steve has built a reputation for helping retailers and brands turn complex market data into clear commercial insight.With more than a decade leading Insight Retail Group, Steve works at the intersection of data, technology, and retail strategy, advising everyone from regional chains to global retailers on how to make faster and smarter decisions.Beyond his work in retail intelligence, Steve has also built a highly engaged professional audience on LinkedIn, where he shares sharp commentary on retail innovation, industry trends, and the realities behind the retail technology ecosystem.In this conversation, we explore:• How decision-making and budget politics differ between regional retailers and global enterprises• Why data-driven insights sometimes fail inside organizations despite clear evidence• What motivated Steve to start creating content on LinkedIn and the gap he saw in retail conversations• How professionals can create content that actually saves executives time and delivers real insight• Why practitioners often have more influence than vendors in B2B decision-making• The real commercial impact of B2B influencer marketing and industry credibility• What brands must understand about audience pressures, KPIs, and internal roadblocks before collaborating with expertsThis episode also touches on Steve’s experience collaborating with Les Années Folles, and how credible voices in an industry can help brands build trust, visibility, and meaningful commercial relationships.Whether you're a retail executive, B2B marketer, tech founder, or industry analyst, this episode offers practical insights on how expertise, content, and influence intersect in modern B2B markets.Hosted on Ausha. See ausha.co/privacy-policy for more information.

🎙️ Creator Economy 2.0: Strategy Meets StructureThe B2B creator economy is evolving, and it’s no longer about content alone.In this episode of The LAF B2B Influencer Podcast, we dive into Creator Economy 2.0, where creators are no longer just external voices but strategic assets embedded into brand leadership, demand generation, and growth strategy.We explore how B2B creators are reshaping the way companies communicate, influence, and scale trust, moving from ad-driven tactics to structured, creator-led ecosystems.In this episode, we cover:How B2B creators are transitioning from freelancers to strategic partners inside organizationsHow creators and executives co-create leadership content that performs on LinkedInThe power of decentralized storytelling through employees and creatorsThe KPIs that matter beyond reach and engagement are pipeline, intent, and revenue impactThe challenges brands face when shifting to creator-led storytellingWhat the future structure of B2B creator programs really looks likeThe B2B creator is no longer just a voice on a channel; they are a bridge between expertise and trust.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Season 2, Episode 1 – The Rise of In-House B2B Creator LabsThe era of the faceless B2B brand is officially over.In this opening episode of Season 2, we explore one of the most significant shifts in B2B marketing today: the rise of in-house creator teams, Creator Labs, and Influence Hubs inside enterprise brands.More than 68% of enterprise B2B companies now employ or contract full-time creators. But why is this happening now? And what does it change for thought leadership, storytelling, sales alignment, and influencer marketing as a whole?In this episode, Sam and Russ break down:Why B2B brands are moving from logo-led communication to people-led influenceHow internal creators impact LinkedIn engagement, visibility, and prospect trustHow Creator Labs are structured and why they operate more like a newsroom than a traditional marketing teamThe frameworks used to translate expert knowledge into engaging, high-performing contentThe core skills that define a strong in-house B2B creator todayThis episode is essential listening for CMOs, marketing leaders, B2B founders, influencer marketing professionals, and creators who want to understand where B2B influence is heading and how to build trust at scale in a noisy market.Hosted on Ausha. See ausha.co/privacy-policy for more information.

🎙️ Episode 6 : “Fake LinkedIn Influencers: The Hidden Threat to B2B Authenticity”The rise of fake influencers and AI-generated engagement is quietly reshaping LinkedIn and not in a good way.In this episode of The LAF B2B Influencer Podcast, we uncover how bot-driven profiles, inflated metrics, and fake engagement are eroding trust across the B2B ecosystem.What’s inside:How AI bots are manipulating LinkedIn engagement and misleading brandsThe red flags that reveal inauthentic influence from off-balance engagement ratios to fake demographicsWhy sentiment analysis is becoming the most powerful tool for measuring real impactHow to protect your brand from fake influencers and focus on authentic creators who drive business outcomesA deep dive into campaign management from prospection to compliance, timing, and tracking ROIWhether you’re a B2B brand, marketing strategist, or LinkedIn creator, this episode gives you the playbook to identify fake influence, build credibility, and run more effective influencer campaigns.It’s time to move beyond vanity metrics and focus on what truly matters authentic influence that drives real conversations and results.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Episode 5 – From Conversion to Expansion: Mastering LinkedIn Content and Going GlobalIn this episode of the Laugh B2B Influencer Marketing Podcast, we dive deep into what every B2B brand, influencer, and agency needs to know about building real impact on LinkedIn.👉Part 1: The Anatomy of High-Converting LinkedIn ContentDiscover what makes LinkedIn posts perform beyond vanity metrics. From storytelling that builds credibility to creator strategies that drive meaningful engagement, we break down how B2B content can move from “just visible” to “highly influential.”👉Part 2: Going Global – Expanding Your B2B InfluenceOnce your content converts, how do you scale it internationally? We explore the challenges and opportunities of entering new markets, cultural adaptation, and the role of creators as trusted bridges for B2B brands going global.Whether you’re a B2B marketer, brand leader, agency strategist, or LinkedIn creator, this episode delivers actionable insights into:How to design LinkedIn content that converts leads into business opportunities.Proven strategies for B2B influencer campaigns that resonate with decision-makers.What it really takes to expand into international markets while keeping authenticity.🎧 Tune in now and learn how to transform your LinkedIn presence into a growth engine and prepare for the future of B2B influence, both locally and globally.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Episode 4 – Next Generation Creators: The Future of Content on LinkedInLinkedIn isn’t just a networking site anymore — it’s a thriving content platform where Millennials, Gen Z, and even early Gen Alpha are reshaping how influence works in B2B.In this episode of The LAF B2B Influencer Podcast, we unpack the generational shifts transforming the creator economy on LinkedIn — and what that means for brands, marketers, and influencers who want to stay ahead.You’ll discover:How Millennials, Gen Z, and Gen Alpha consume content differently on LinkedInWhy younger audiences value authenticity over polish — and how brands can adapt without losing credibilityThe key traits of tomorrow’s high-performing creators (and why they’re more than just “influencers”)How B2B companies can co-create with LinkedIn creators for deeper engagement and measurable resultsThe evolution of “influence” in a professional context — and where it’s headed nextWhether you’re a B2B brand leader, influencer marketing strategist, LinkedIn creator, or agency partner, this episode gives you a blueprint for navigating the next wave of the creator economy.Listen now to learn how to future-proof your B2B influencer strategy — and start building long-term influence that goes beyond impressions.Hosted on Ausha. See ausha.co/privacy-policy for more information.

🎙 New Episode – “From format to impact : Creating content that converts & measures that matter !"What’s really driving engagement on LinkedIn for B2B brands in 2025?In this episode, we break down the content formats that convert, KPIs that actually matter, and how to align influencer content with real business goals.💡 Whether you're a brand, creator, or strategist, you'll learn:Why carousels and text posts are outperforming overproduced videosHow to pick the right format based on audience behavior (and not just trends)The truth about LinkedIn metrics: impressions vs. actual influenceWhat not to do when measuring B2B campaign successReal campaign stories that show how the right format drives demos, leads, and perception shiftsWe also get tactical about:✅ How to avoid chasing vanity metrics✅ Mapping content performance by job role✅ Spotting “micro-commitments” that lead to real pipelineWhether you’re chasing awareness, lead gen, or long-term authority—format follows function. And in a world of endless scroll, relevance always wins.👉 Hit play if you’re done guessing and ready to scale smarter on LinkedIn.Hosted on Ausha. See ausha.co/privacy-policy for more information.

🎙️ Episode 2 — Launching Your LinkedIn Creator Campaign: Strategy, Formats & Funnel Tactics That Actually WorkWelcome back to The LAF – The Influencer B2B Podcast — where LinkedIn meets the creator economy and B2B influencer marketing gets real. In this second episode, we’re unlocking the real strategy behind LinkedIn influencer campaigns: from choosing the right content formats to building full-funnel activations that convert, not just impress. Whether you're a B2B marketer, brand manager, or LinkedIn creator, this episode is packed with expert insights and practical takeaways you can use immediately.🎧 Here’s what you’ll learn in this episode:✅ The difference between creative vs. traditional influencer campaigns — and how to choose the right one✅ Best-performing content formats for B2B audiences: video, carousels, infographics & more✅ Why funnel strategy matters and how to build one that drives real business results✅ Smart KPIs beyond vanity metrics: engagement quality, lead insights & audience targeting✅ How to vet the right creators for your campaign — beyond follower counts✅ LinkedIn Ads & paid amplification: how to scale influencer content effectively✅ Compensation models & legal must-knows for UK and global markets✅ How tools like Shield, Hootsuite & LinkedIn Campaign Manager help you track real performance👥 Hosted by Julien, Russell & Precious : from Les Années Folles, a leading B2B influencer marketing agency — this episode gives you the unfiltered playbook for launching high-impact LinkedIn creator campaigns in today’s B2B world.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Welcome to the very first episode of LAF: The B2B Influencer Podcast , where LinkedIn, influencer marketing, and the creator economy collide. In this kickoff episode, meet the team behind Les Années Folles, a leading B2B influencer marketing agency connecting brands with expert voices on LinkedIn.We introduce who we are, what we do, and why we believe B2B influence is reshaping how brands build trust and drive results today. Our main focus? What exactly is a B2B creator? We break down what defines a true B2B creator versus a traditional influencer, how LinkedIn creators deliver value beyond follower count, and the key skills brands should look for when partnering with thought leaders.Inside this episode:✔️ Get to know the story behind Les Années Folles — from its Roaring Twenties-inspired name to how history and digital marketing collide in our agency's DNA.✔️ Discover what makes a B2B creator different from a traditional influencer and why audience alignment, authenticity, and engagement quality matter more than follower count.✔️ Learn how brands can identify the right LinkedIn creators for their campaigns — including key vetting criteria like industry relevance, content style, and past collaborations.✔️ Explore why LinkedIn's precise B2B targeting and trusted professional networks make it the ultimate platform for modern influence marketing.If you're a marketer, decision-maker, or creator navigating B2B partnerships, this episode sets the stage for actionable insights, real strategies, and expert conversations — all designed to help you leverage LinkedIn influencer marketing effectively.Hosted on Ausha. See ausha.co/privacy-policy for more information.