LaunchPod

Explore the topic of intellectual property (IP), why it matters for those in the creative and visual arts industry, and best practices to protect one's creative work in the first episode of the LaunchPod series by the National Library Board with host Jennifer Ho, Librarian and guest speaker, Jeremiah Choy, Lawyer and Creative Director. Featuring real life cases of intellectual property infringement from pop music to best-selling books and brands with visually similar brand logos, Jeremiah demonstrates how intellectual property remains an exciting and relevant topic that has real-world applicability across varied industries.Timestamps:01:58 – What is Intellectual Property03:07 – Two Ways to Monetise Your Intellectual Property04:29 – What are Moral Rights05:48 – Common Misconceptions of Intellectual Property06:22 – What are Patents07:28 – What are Trademarks08:30 – What are Registered Designs09:00 – What is Copyright09:23 – Case Studies of IP Infringement09:50 – Lacoste vs Crocodile Case11:58 – Lady Gaga vs Madonna Case16:14 – Types of Creative Work Typically Protected by IP Laws17:59 – What Counts as Copyright Infringement18:52 – How to Protect Yourself, Your Work and IP20:18 – How to Not Infringe on Other People’s Work and IP21:33 – Collective Management Organisations22:12 – What is Fair Use23:41 – Challenges Freelancers Face when Safeguarding their Intellectual Property (IP)24:53 – Best Practices Freelancers Can Adopt when Dealing with Intellectual Property (IP)26:25 – Contracts and Contracting27:07 – Two Types of Contracts27:51 – Five Elements of a Valid Contract30:45 – Final Advice for Creative Professionals32:09 – Closing-Check out Launch, NLB’s Business Resource Centre which connects you to the right resources, spaces, and networks.Check out NTUC Freelancer for resources tailored to freelancers and self-employed persons. NTUC Freelancer advances the interests of freelancers and self-employed persons in Singapore. They were formerly known as NTUC U FSE. #LaunchPod #NationalLibrarySG #Singapore #Entrepreneurship #Freelancing #Business #NLBLaunch 

Explore the topic of building one’s brand and reputation, and the importance of contracting especially for freelancers and self-employed persons (SEPs) in the second episode of the LaunchPod series by the National Library Board with host Jennifer Ho, Librarian and guest speaker, Jagathishwaran (Jaga) Rajo, from NTUC Freelance. Jaga draws on his extensive experience working with freelancers and SEPs to share common pitfalls about contracts, what to look out for when drafting and signing contracts, and key strategies to build one’s personal brand and reputation to distinguish yourself in a crowded industry.Timestamps:01:56 – Importance of Contracts and the Key Elements of Contracting03:30– Common Mistakes of Drafting and Signing Contracts05:30 – Building Personal Brand and Reputation for Freelancers07:05 – Strategies for New Freelancers to Build Professionalism08:12 – Resources for Freelancers09:59 – Red Flags Freelancers Should Look Out For12:40 – Navigating Freelancing Challenges13:08 – Tripartite Standards17:22 – Tripartite Alliance for Fair & Progressive Employment Practices (TAFEP)17:55 – Five Key Areas of a Contract18:36 – NTUC Freelancers Directory for Coaches and Creatives20:27 - Closing-Check out Launch, NLB’s Business Resource Centre which connects you to the right resources, spaces, and networks.Check out NTUC Freelancer for resources tailored to freelancers and self-employed persons. NTUC Freelancer advances the interests of freelancers and self-employed persons in Singapore. They were formerly known as NTUC U FSE. #LaunchPod #NationalLibrarySG #Singapore #Entrepreneurship #Freelancing #Business #NLBLaunch 

Peek into the platform workers industry with seasoned food delivery rider, Mohammad Shaffiee, who draws on his experience to share how newcomers can navigate this industry with ease in Singapore today. This third and final episode of the LaunchPod series reveals how platform work may offer flexibility and freedom, but the realities on the ground may prove challenging to someone just starting out. Shaffiee offers his candid insights and practical advice on issues such as managing customer expectations to help new joiners learn tools of the trade and adapt well to this growing industry.Timestamps:01:53 – What Platform Workers Typically Encounter When Starting Out02:44 – What Incentives Are03:27 – What Someone New to Platform Work Should Prepare Themselves For04:47 – How to Maintain a Good Reputation with Your Customers06:15 – Introduction of the Platform Workers Act (1 Jan 2025)07:56 – Advice from a Platform Worker10:42 – Closing-Check out Launch, NLB’s Business Resource Centre which connects you to the right resources, spaces, and networks.Check out NTUC Freelancer for resources tailored to freelancers and self-employed persons. NTUC Freelancer advances the interests of freelancers and self-employed persons in Singapore. They were formerly known as NTUC U FSE. #LaunchPod #NationalLibrarySG #Singapore #Entrepreneurship #Freelancing #Business #NLBLaunch