Law Subscribed

Here’s my live talk at Masters AI Conference in Chicago about why Curation and Taste are Your Superpowers in the AI Age.Sign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 4 takeaways from this episode:* If you use the same AI tools as everyone else with no customization, you’ll sound like everyone else.* Prompting skills matter, but curating what goes into the AI matters more.* NotebookLM lets professionals (especially lawyers) make their knowledge searchable, shareable, and scalable.* Taste isn’t optional — it’s your differentiator.__________________________Want your question to be answered on a future show? Fill out this short survey.Check out Masters AI.Ask all of your subscription questions for free using this notebook.Get a free 1-on-1 with Mathew Kerbis.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* AI is making time-based billing obsolete. What once took 6 hours now takes 6 minutes, and that gap is only widening. Billing by the hour in an AI-powered world means actively underpricing yourself or becoming economically unviable as AI continues to drive execution time toward zero.* New legal careers are emerging and lawyers should prepare now. Ben’s mission with reframe.lawyer is to map the AI-native legal career landscape: roles like legal product designer, legal engineer, legal ops, and go-to-market subject matter expert are already appearing and will multiply as AI restructures the industry.* The post-billable-hour law firm will look more like a software company. With subscription models, recurring revenue, and roles like account management and operations, forward-thinking law firms are already adopting structures borrowed from SaaS businesses and that trend will accelerate.* There’s a massive latent market opportunity. Only 10–23% of legal demand is currently being served. AI-enabled, productized, subscription-based legal services could tap into a multi-trillion dollar untapped market, similar to how Uber unlocked demand that taxis never reached.* The human element remains essential for now. AI lacks “soul” in storytelling and relationship-building. Lawyers who succeed will be curators and subject matter experts who interface with clients, while AI handles execution. The edge cases that AI can’t handle will always cycle back to human lawyers, creating a flywheel of new expertise and workflow refinement.__________________________Want your question to be answered on a future show? Fill out this short survey.Check out reframe.lawyer.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

In this special episode I share a presentation I gave to Ernie the Attorney’s Inner Circle community on how to use Google’s NotebookLM as a lead generation tool for law firms.I walk through how I built notebook.practi.ai, a public-facing AI knowledge base powered by largely by this very podcast, guest appearances, and written content, and shows how any law firm owner can do the same. Bottom line: If you’ve been looking for a practical, low-cost way to showcase your expertise and attract clients online, this is a step-by-step tutorial on how to do it.Grab your free Practi account: https://practi.ai/Ask all of your subscription questions for free: https://notebook.practi.ai/Get a free 1-on-1 with Mathew Kerbis: https://calendly.com/practiai/1on1Join Ernie’s Inner Circle: https://innercircle.ernietheattorney.net/?affiliate_code=ed89ba Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sign up for Practi, a new platform that helps law firms use subscription billing.Here are the top 5 takeaways from this episode:* Competency requires using AI tools correctly. Model Rule 1.1 obligates lawyers to be competent in technology they use. Using the wrong tool (e.g., ChatGPT for legal research) isn’t just ineffective — it’s potentially unethical. Use purpose-built, citation-backed tools like Paxton AI or Perplexity Pro instead.* Billable hours are becoming ethically questionable. Model Rule 1.5 Comment 5 prohibits billing by the hour using “wasteful procedures.” If AI can do 10 hours of work in 10 minutes, continuing to bill by the hour may violate your ethical obligations. The billable hour model is fundamentally at odds with AI-driven efficiency.* Retrieval-Augmented Generation (RAG) is the gold standard. The most reliable AI outputs come from tools that retrieve from a curated database before generating a response. Tools like NotebookLM Pro (upload your own sources) or Paxton AI (legal case law database) minimize hallucinations and provide citable, verifiable answers.* Context is everything. Telling an AI who you are, who you represent, and what you need dramatically improves output quality. Treating AI like a brilliant but new employee — giving it context, iterating, and reviewing its work — is the right mental model for effective use.* The subscription model is the path forward. With 77% of people unable to afford hourly legal fees, there’s a trillion-dollar latent legal market. Subscription-based pricing offers predictable revenue, scales without more hiring, reduces burnout, and lets lawyers serve clients who’ve been priced out of the billable hour system entirely.__________________________Want your question to be answered on a future show? Fill out this short survey.Have subscription model question? Check out this free resource to ask all of your questions at notebook.practi.ai.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

This week’s episode of Law Subscribed is a little different. Instead of the usual format, it’s a quick, direct walkthrough of something I’ve been building that can help you generate recurring revenue in your practice.It’s called Practi.I partnered with a Google software developer to create a platform that lets law firms set up subscription billing in under 10 minutes. I’ve been using it in my own firm since November, and it’s only gotten better.Here’s the idea:* You can launch subscription-based legal services quickly.* Your first client on Practi is completely free.* Early pricing is just $20/month after your second subscribing client.We already have dozens of firms using Practi, and for a limited time, we’re offering something extra:For the next 20 firms who sign up, we’ll personally help you customize your subscription packages on Practi.No additional cost.  But you need to sign up first.How to sign up:* Go to practi.ai* Click “Get Started Free”* Sign in (Google, Microsoft, or email)* Enter a few basic details about your firmThat’s it. Once you’re in, we’ll reach out and help you get everything set up.If you want to see how it works, you can watch this episode as a video. The full sign up walkthrough is also on YouTube at youtube.com/@practiai.And if you’re still figuring out how to structure your subscription offerings, check out our free tool at notebook.practi.ai. It can help you think through pricing, packaging, and naming your tiers.Give the episode a listen, and if you’re ready to start building predictable revenue in your firm, now’s a great time to try it.—Mathew KerbisThe Subscription Attorney and CEO of Practi Get full access to Law Subscribed at www.lawsubscribed.com/subscribe