LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

What if you don't need a rebrand at all? What if you need a co-brand? Personal story time… A few weeks ago, I shared that I was launching The Daily Salad — Today’s News, Chopped and Seasoned with Bite. It’s a longer-form extension of what I’ve been doing on Instagram, now building out on YouTube. The focus is the U.S.–Israel relationship, the rise of antisemitism, global threats, civic integrity, and political accountability, with the occasional crouton of trending pop culture. It’s not a recap of everything happening in the world. It’s a curated reality check on the headlines I choose to highlight because I actually have something to say about them. I connect hidden dots, surface context others ignore, and break down the narrative with a dose of clarity, satire, and bite. I don’t "both sides" the issue just to get to the point. In other words, a sharp pivot from the career most of you know me for. For over 25 years, I built credibility in fashion PR, marketing, social media, career advice, and personal branding. I pioneered DKNY PR GIRL, one of the first examples of a social media personality. I wrote two books. I’ve spent decades helping others define and own their brand. So when I decided to lean fully into news commentary and analysis, I immediately thought: Do I need to rebrand? Since October 7, my LinkedIn felt like one world. My Instagram activism and news felt like another. Two identities. Two lanes. Don’t mix them. When I announced The Daily Salad here, it felt like planting a flag. Like I was finally saying out loud: this is where my passion and purpose are right now. But here’s what I realized, and it’s the chapter I would add to On Brand: Rebranding would mean stripping away everything I’ve built. Walking away from decades of credibility to become “someone new.” That didn’t feel right. Because when I really looked at it, what do I actually do? I engineer narratives. I understand optics. I analyze positioning. I connect dots that others overlook. In PR, we used to joke that we were the smoke and mirrors department. We knew how stories were shaped. How context was framed. How timing altered perception. Today, when I analyze the news, I’m using the exact same skill set. Different subject matter. Same muscle. After a career spent shaping narratives, I’ve realized the most important skill in today’s world isn't just consuming the news; it’s seeing through it. I do this through the lens of a proud Jewish voice committed to American values. In On Brand, I talk about the Venn diagram exercise. One circle is who you’ve been. The other is who you’re becoming. The magic lives in the overlap. When I did that exercise for myself, I saw it clearly. The through line is narrative engineering. Not fashion. Not news. Narrative. So if you’re feeling split between two professional identities, or building something new while protecting what you’ve already built, pause before you torch your brand. Maybe you don’t need a rebrand. Maybe you need a co-brand. You don’t have to abandon credibility to evolve. You can build on it. I hope you'll explore my new show. I’m here to start the conversation, not finish it. You don't have to agree with every one of my takes, but we definitely need to be talking more. I hope to see you in the comments.

This week’s episode is personal. I am taking a moment to share a glimpse of what is coming next in my own evolution. If you have read my book, On Brand, you know that your personal brand changes. It grows as you grow. Today I am living that truth in a very real way. In this episode, I talk about • the career shifts that shaped me • the unexpected turn my passions have taken • why I am rethinking how I show up as a communicator • and why this moment feels like a natural next chapter A new phase is coming, and it connects everything I have ever done. Thank you for listening, for growing with me, and for letting me evolve in real time. I cannot wait to bring you into what is next.

In this episode, I’m talking about something I’ve seen again and again in leadership: Toxic Nonchalance. It's when a manager appears calm, easygoing, and “empowering,” but their lack of direction and decisiveness quietly drives everyone crazy. They think they’re creating space. What they’re really creating is stress. I break down how this leadership trap shows up — from unclear expectations and delayed decisions to endless “You decide” moments that leave teams spinning. Drawing on insights from Forbes and Harvard Business Review, I’ll unpack why leaders fall into this pattern, what it signals to employees, and how to shift from passive to purposeful.You’ll learn: Why indecisive leadership damages trust and engagement How “relaxed” leaders accidentally create anxiety and burnout The difference between empowerment and abandonment How to balance calm with clarity My self-diagnosis checklist to see if you’re slipping into toxic nonchalance yourself If you’ve ever worried that being too chill might come across as careless, this episode will help you find that sweet spot between calm and confident leadership. Because being easygoing isn’t the goal. Being clear is.

In this episode of Leave Your Mark, I sit down again with New York Times bestselling author Marisa Meltzer to talk about her new book, IT GIRL — the first comprehensive biography of Jane Birkin, actress, singer, and legendary style icon. Jane Birkin was synonymous with chic. Her effortless style and artistic legacy have been immortalized through her music and film career. And of course, she was the inspiration behind one of the world’s most coveted bags, the Hermès Birkin. But who was the real woman behind the it girl? Marisa sheds new light on Birkin’s enigmatic life and explores her profound influence on generations in a rigorously reported biography unlike any other. It Girl paints a vivid portrait of Birkin’s life — from her early years in 1960s London to her rise as a beloved celebrity in France — revealing her creative drive, personal challenges, and the delicate balance between her public persona and private self. Together, we talk about how Birkin redefined femininity, inspired an entire cultural aesthetic, and carved out a creative identity that was far more than a muse. Far from being just the woman behind the bag, Jane Birkin was a woman ahead of her time — and It Girl finally gives her the recognition she deserves.

In a world that rewards busyness, focus has become a radical act. Amanda Goetz — 2x founder, 4x CMO, and author of Toxic Grit — joins me to unpack why our obsession with doing it all is costing us what matters most. From the myth of balance to the power of intentional imbalance, Amanda shares how to build a version of ambition that fuels joy instead of burnout. This episode is your permission slip to stop chasing more and start focusing on what actually moves you forward.

In a world where everyone’s juggling side hustles, creative projects, and career pivots, how do you stay recognizable — and not just busy? This week on Leave Your Mark, we’re diving into polyworking, one of Forbes’ top personal branding trends for 2025. Learn how to juggle multiple roles without losing your identity, the 5 must-dos (and don’t-dos) of building a multi-lane career, and why the smartest professionals are choosing to build a brand of self, not a brand of tasks. Perfect for anyone balancing consulting, content, or creative work — and wondering how to make it all make sense.

Where does free speech really end when it comes to your job? In this episode of Leave Your Mark, I sit down with Peter Rahbar, employment lawyer and founder of The Rahbar Group, to break down the tricky intersection of the First Amendment, company policies, and employment contracts. Using Jimmy Kimmel’s recent headlines as a case study, Peter explains how morals clauses work in talent agreements, what rights companies have to suspend or fire employees over remarks, and why business risk often drives decisions more than legal standards. We also dig into the pitfalls of vague contract language, what “actual malice” really means in defamation cases, and how at-will employees should think before posting online. Through his New York boutique practice, Peter represents executives, media personalities, and professionals across industries, and he also co-hosts the Across the Bar Podcast, which explores current events and their impact on the workplace. Whether you’re an executive, on-air talent, or simply navigating your company’s handbook, this conversation delivers clear, practical takeaways on how to protect both yourself — and your career.

In this episode of Leave Your Mark, I dig into a survey that honestly horrified me: 77% of Gen Z job seekers have brought a parent to an interview, and nearly half admit their parents regularly speak to their boss. Let that sink in. I break down what this looks like to managers, why it’s a personal branding nightmare, and how parents are unknowingly sabotaging their kids’ careers by taking away the discomfort that builds problem-solving and resilience. This is a tough-love conversation with tips on how parents can guide without overstepping, and how Gen Z can start advocating for themselves. It’s time for a wake-up call—because no one gets promoted when their mom is making the call.

Most of us were raised to believe being manipulative is a career killer. Jenny Wood says it’s the opposite—if you reframe it. In her New York Times bestseller Wild Courage, the former Google exec argues that being manipulative, bossy, or even reckless can actually fuel your success—when done with empathy, strategy, and courage. In this conversation, Jenny reveals how to self-promote without the cringe, negotiate without apology, and lean into the traits you’ve been taught to suppress to finally get what you want.

Why do some people move ahead even when they’re underprepared — while others hold back until they’re overprepared? The secret often comes down to a simple mindset shift: act as if. In this episode, I dive into the science of why confidence in motion creates momentum, the dangers of overdoing it, and practical ways you can harness “acting as if” to grow into the career you want.

What happens when employees don’t quit—but instead break quietly on the inside? Welcome to quiet cracking, the hidden crisis of the modern workplace. In this 15-minute deep dive, I trace how we got here—from the Great Resignation to the Big Stay—and share real stories, mental health insights, and practical solutions. Whether you’re an employee feeling the strain or a manager trying to lead through it, you’ll walk away with tools to spot the signs, prevent burnout, and rebuild trust at work.

The pandemic made the “nice boss” the gold standard—leaders who prioritized empathy, flexibility, and understanding. But as Forbes Senior Contributor Caroline Castrillon reports, that era is ending. In today’s results-driven workplace, leaders are dialing back on perks, flattening hierarchies, and adopting tougher, more direct management styles. In this episode of Leave Your Mark, I break down what’s driving this shift, the risks of going too far, and how to strike the right balance between compassion and accountability. You’ll hear: The “mean boss” playbook—and why it’s on the rise Real-world examples Expanded tips for managers to lead with kind candor Actionable advice for employees to prove their value in measurable terms Whether you’re leading a team or working within one, this episode is your guide to navigating—and thriving in—the new leadership reality.

What makes a novel go from page-turner to cult classic? Aspiring novelists: This one’s for you. In this episode of Leave Your Mark, I sit down with Christopher J. Yates, a British-American novelist known for his works in the dark academia genre. His first novel, Black Chalk, was named best book of the year by NPR, and continues to haunt readers 10 years later. In his latest masterpiece, Yates delivers for his fans with his new novel, The Rabbit Club, which follows an American student at Oxford. Add a secret society with a sinister streak, and it has an unexpected twist you won’t see coming. But what’s the secret to writing psychological thrillers? Christopher shares his writing process, the evolution of his novels, and the cultivation of a dedicated fan base. The conversation delves into character development, the significance of plot twists, and the challenges of navigating the publishing industry, including rejection and reader feedback. Tune in to discover Yates’s insights on storytelling and learn how you can elevate your own writing. 00:00 Introduction to Leave Your Mark Podcast 00:24 Exploring Dark Academia with Christopher J. Yates 02:13 Cultivating a Fan Base: The Black Chalk Experience 04:39 The Writing Process: From Black Chalk to The Rabbit Club 06:35 Character Development and Dialogue 09:58 Writing Timelines: Black Chalk vs. The Rabbit Club 11:24 Daily Writing Routines and Overcoming Writer's Block 13:47 Plotting and Puzzles in Storytelling 15:39 The Role of Secret Societies in The Rabbit Club 19:02 Target Audience and Themes in The Rabbit Club 22:18 Navigating Plot Twists and Character Development 24:45 Feedback and the Writing Process 28:01 The Journey to Finding an Agent 29:54 Dealing with Rejection and Reader Feedback 33:46 Leaving a Mark in the Literary World

In this episode of Leave Your Mark, my dear friend and special co-host Samantha Ettus joins me to unpack what happens when people and institutions get their apologies disastrously wrong. From a Vice President at Penguin Random House reposting a vile mockery of an innocent Jewish woman’s murder, to the New York Times publishing a dangerously misleading story about starvation in Gaza, we explore how these failures not only erode public trust but also fuel antisemitism. This episode goes beyond PR missteps to unpack the moral and societal cost of bad apologies, and the silence that often follows them. With candor, urgency, and clarity, we break down: - Why the “I didn’t read it” excuse doesn’t fly when you’re an editor - The anatomy of a real apology and the red flags that scream deflection - What the New York Times gets consistently wrong about Israel and the Jewish people - How modern journalism is failing at its duty and what that means for public safety - Why brands and institutions must speak out and what silence really signals This is more than a conversation about saying sorry. It’s about who gets protected, who gets harmed, and what real accountability looks like in a world where perception is power. Listen now to learn what to look for — and demand — when an apology isn’t enough. 00:00 Introduction to Leave Your Mark 00:28 The Art of Public Apologies 01:21 Case Study: Doubleday Books VP Apology 03:36 The Incident and Its Aftermath 05:48 Analyzing the Apology 10:18 Case Study: The New York Times Apology 16:10 The Role of Journalism and Accountability 26:03 Concluding Thoughts and Future Discussions

Gwyneth Paltrow is more than an Oscar-winning actress. She is a wellness mogul, a branding mastermind, and one of the most polarizing women in Hollywood and beyond. But how did she go from red carpet royalty to CEO of a global and controversial empire? In this episode of Leave Your Mark, I’m joined (again!) by New York Times bestselling author Amy Odell, whose new book Gwyneth: The Biography pulls back the curtain on the strategy, ambition, and missteps behind one of the most talked-about careers in pop culture. We explore Amy's extensive research process that took three years and included interviewing over 220 people. Amy shares insights on Gwyneth Paltrow's life, her hotly debated and influential persona, her ventures with Goop, her leadership style, and the controversies that follow her. We also delve into the implications of Gwyneth's influence on the wellness industry and her uncanny ability to reinvent herself while maintaining a strong personal brand. We dig into: - Gwyneth as a boss and businesswoman - The backlash that became part of her brand - How she built Goop into a cultural force and what it cost her - What Amy learned from reporting on one of the most image-controlled women in the world Plus, Amy shares her own career journey from journalist to biographer, what it takes to profile powerful women, and the surprising lessons Gwyneth's story offers for anyone building a brand or navigating their own reinvention. This episode is equal parts Hollywood tea and hard-won career advice. You do not want to miss it. 00:00 Introduction and Welcome 00:28 Introducing Amy Odell and Her Work 01:20 Amy's Career Evolution and Writing Process 05:00 Challenges of Writing Unauthorized Biographies 06:44 Gwyneth Paltrow's Influence and Brand 16:13 Gwyneth's Leadership Style at Goop 23:31 Gwyneth's Media Strategy 23:47 Goop's Controversial Products 24:40 Gwyneth's Leadership Style 25:30 Challenges at Goop 26:43 Working with Founders 29:40 Gwyneth's Reinvention 33:53 Nepo Baby Debate 36:11 Harvey Weinstein Relationship 38:02 Public Perception of Gwyneth 41:10 Conclusion and Reflections

In this episode of Leave Your Mark, I sit down with the dynamic Sarah Fraser, host of The Sarah Fraser Show. We dive into Sarah's transformative journey from her early broadcasting days in DC to establishing her podcast empire. Sarah shares vivid anecdotes from her career, including the challenges of being asked to tone down her voice in corporate settings, her experience with cancel culture (plus how she survived!), and finding her authentic broadcasting voice. We also delve into Sarah's unique career advice for maintaining authenticity and dreaming big, including her exciting plans for leveraging AI and expanding her reach internationally. This episode is packed with valuable insights for anyone looking to make their mark in the media industry.

When you walk into a room with confidence, people treat you differently. But why? And how can you build that kind of presence—even when you're still figuring things out? In this solo episode inspired by a simple but powerful idea from my daughter, I dive deep into the psychology of confidence. Backed by science, real-world case studies, and insight from Harvard Business School, I explore why confidence—not perfection—is often what moves the needle in your career.

In this episode of Leave Your Mark, I sit down with the multi-talented, Jonah Platt, actor, writer, and host of the hit podcast, Being Jewish with Jonah Platt. As a powerful advocate for Jewish identity, Jonah is someone who has thought deeply about how we communicate in complex, high-stakes moments. We explore what it means to build a career in a polarized environment and how Jonah’s recent ADHD diagnosis has reshaped the way he sees himself and shows up in the world. We discuss the tools we all need to navigate difficult conversations, those that arise at work, in friendships, within families, and online. Jonah shares his "4 C’s" of effective communication, and we unpack the concept of secondary messaging, exploring how people speak in code, avoid clarity, or remain silent when the stakes feel too high. We also explore what it takes to truly own your identity, especially when the room gets quiet, when it may come at a cost, or when you're still figuring it out yourself. 00:00 Introduction 01:22 Jonah Platt's Upbringing and Early Career 03:22 Transition to Acting and TV Writing 07:29 Jewish Identity and Advocacy 11:10 Impact of October 7th and Public Response 18:33 Starting a Podcast and Future Plans 20:21 The Challenges of Starting a Podcast 21:25 The Impact of Podcasting on Career 22:20 Memorable Conversations 23:23 The Four Cs of Difficult Conversations 29:04 Diagnosed with adult ADHD 37:37 Upcoming Projects and Future Plans 39:07 Leaving a Mark

In a world saturated with brand collaborations, how do you stand out? In this episode of Leave Your Mark, I sit down with Julie Turkel, a leading brand licensing expert who has helped shape some of the most successful fashion and lifestyle collaborations of the past two decades. From her early corporate days at Nickelodeon and Discovery to launching her own boutique agency, Julie has made it her mission to help designers, influencers, and creative entrepreneurs scale their businesses through strategic licensing. We dive into how she spots the “magic” in a brand, why maintaining brand DNA is essential in today’s oversaturated market, and how social media has changed the game for creative growth. Julie also shares actionable advice on how artists can protect their creative IP and avoid common licensing pitfalls that can cost them long-term equity. Whether you’re an artist, designer, or founder looking to take your brand to the next level, this episode is packed with expert insights on how to grow and protect what you’ve built—without compromising your creative integrity.

Is your résumé getting ghosted by a bot? In this snack segment of Leave Your Mark, I delve into the frustrating experience of applying for jobs and not hearing back, even after submitting a perfectly crafted resume. Highlighting the case of Derek Mobley who sued Workday over AI bias, I provide actionable resume tips to beat the bots used by major companies. Learn how to format your resume to be ATS-friendly and the importance of leveraging your network to get past automated screening systems. Plus, insights into the evolving legal landscape around AI in hiring and practical advice from my book 'Leave Your Mark.'

In this episode of Leave Your Mark, I sit down with my friend Claudia Chan, an award-winning serial entrepreneur, New York Times bestselling author, keynote speaker, and Whole-Self Leadership™ coach. She has dedicated half of her life to empowering women and the cultures in which they work and live. Her B2B company, S.H.E GLOBL, has focused on coaching entrepreneurs and corporations to be changemakers. Over the last decade, her annual S.H.E. Summit has convened 600 renowned speakers from over 400 companies, including Morgan Stanley, ESPN, Google, Bacardi Global, and PepsiCo. In this episode, we delve into her concept of the 'Invisible Epidemic,' exploring the hidden burnout and anxiety that plague high achievers. Claudia shares her personal journey and the inspiration behind her focus on Whole-Self Leadership™ and faith. We discuss the cognitive patterns driving burnout, the importance of aligning outward performance with inner truth, and Claudia's IHAC framework for creating a more fulfilling life. Tune in to learn how to lead your life with wholeness and passion. 00:00 Introduction to Leave Your Mark 00:34 Meet Claudia Chan: Leadership Coach and Speaker 01:01 The Invisible Epidemic: Burnout and Anxiety 03:26 Understanding the Mind-Body Connection 04:55 Patterns in High Performers 06:37 The Burnout Baller and Major Life Transitions 10:36 Aligning Outward Performance with Inner Truth 12:30 The IHAC Framework: Imagination, Healing, Alignment 17:17 The Bridge to a New Paradigm 18:02 The Courage to Create the Future 18:57 Unfulfilled Potential and Low-Grade Depression 20:16 Leading Your Own Life 21:09 Balancing Multiple Roles and Avoiding Burnout 24:13 The Importance of Passion-Driven Work 25:00 Energy Management and Productivity 30:00 The Role of Family and Heritage 31:36 Defining Success and Wholeness 33:23 Conclusion and Final Thoughts

In today’s workplace, transparency is expected—but how much is too much? In this episode, I break down the new rules of leadership transparency, spotlighting recent real-world examples from JPMorgan, Meta, Delta, and Business Insider. You’ll hear what those companies got wrong—and what they could have done better. Plus, I share a practical decision-making filter to help leaders decide what to share, when to share it, and how to do it without eroding trust. You’ll learn: When transparency builds trust—and when it backfires The difference between honesty and oversharing What to say when you don’t have all the answers A 5-question leadership filter to guide communication How to avoid performative openness and drive real connection Whether you're a seasoned executive or a first-time manager, this episode is your toolkit for navigating transparency with clarity, empathy, and intention.

In this episode of Leave Your Mark, I sit down with history-making polar explorer, mountaineer, and leadership expert Alison Levine. We delve into her incredible journey from the boardrooms of Goldman Sachs to leading the first American women's Everest expedition and completing the Adventure Grand Slam despite having Raynaud's disease and undergoing three heart surgeries. Alison shares her insights on leadership in extreme environments, overcoming personal limits, and the importance of resilience. We also discuss her experiences at Goldman Sachs, her tenure as a leadership professor at West Point, and the valuable lessons she learned from the top of some of the world's tallest mountains. Not to mention incredible insights from her book, On the Edge. Find out how Alison's failures paved the way for her eventual successes and her approach to risk management both in the mountains and in corporate settings. Don't miss her profound thoughts on the true goals of mountaineering, the importance of resilience, and the power of encouragement.

In this episode of Leave Your Mark, I sit down with Stacey Ross Cohen, CEO and founder of Co-Communications, bestselling author of the Brand Up series, TEDx speaker, and marketing professor, to discuss personal branding and career advancement for early professionals. The conversation dives into the essentials of beginner personal branding, highlighting a three-step framework from Stacey's book, Brand Up 2.0: Propel Your Early Career Success. It features invaluable career-building best practices and helps young adults tell unique stories highlighting their best selves and answering the million-dollar question: Why Choose You? Stacey shares insights on leveraging LinkedIn, networking, and the balance between content creation and genuine engagement. She also offers practical advice for young professionals on effective job application strategies and how to make a lasting impression during interviews. Additionally, the episode touches on the crucial role of follow-up skills and the nuanced use of LinkedIn's 'open to work' feature. No matter your career path or goals, Stacey's insights will teach you how to craft your professional digital presence and set you up for success. 00:00 Introduction and Welcome 01:30 Target Audience for the Book 02:35 Understanding Personal Branding 04:39 Personal Branding in 3D Framework 06:24 Delivering Your Value 10:32 Navigating Social Media and Algorithms 13:58 Graduation Tips and Job Market Insights 18:31 Networking and Interviewing Skills 21:40 Brand Up Book Overview 28:39 Open to Work on LinkedIn 32:32 Conclusion and Final Thoughts

Mastering the Art of Giving and Receiving Feedback Welcome back to Leave Your Mark. In this episode, I delve into the essential skill of feedback—how to give it effectively and how to receive it with grace. I'll provide a step-by-step guide on giving timely, specific, and constructive feedback, including practical examples and methods like the SBI (Situation, Behavior, Impact) framework. On receiving feedback, I'll cover how to regulate your emotional response, seek clarity, and act on advice. Whether you're a manager or climbing the corporate ladder, these tips will help you use feedback as a tool for professional growth. Tune in to learn how to transform feedback from a source of anxiety into a catalyst for personal and career development.

In this eye-opening episode of Leave Your Mark, I sit down with Catherine Fisher, LinkedIn's career expert, to explore the critical skills you need to stay competitive in today's rapidly evolving job market. Catherine shares invaluable insights on AI literacy, conflict resolution, and how to seamlessly incorporate new skills into your professional life. We also discuss the best ways to optimize your LinkedIn profile to attract top recruiters and stand out from the crowd. Whether you're actively job hunting, considering a career pivot, or aiming to stay relevant, this episode is packed with actionable advice and real-world examples to help you take control of your career journey.   00:00 Introduction and Welcome 00:27 Navigating the Uncertain Job Market 01:45 Future-Proofing Your Career with Skills 03:56 The Importance of Soft Skills 04:57 Leveraging AI in Your Career 06:29 Conflict Resolution in the Workplace 08:24 Self-Assessment and Skill Development 13:30 Optimizing Your LinkedIn Profile 14:53 Job Market Trends and Strategies 16:53 Personal Branding and Visibility 32:01 Final Thoughts and Conclusion

In this episode of Leave Your Mark, I chat with my former colleague and friend, Marina Luri, the founder and creative director of Marina Luri Events. Marina shares her inspiring journey from working in high-profile fashion PR to becoming one of the most sought-after event planners in the world, with offices in New York, Connecticut, and Italy. With over two decades of designing jaw-dropping events across the US and Europe, she's the mastermind behind high-profile weddings, galas, and private events that feature celebrity performances. Word of mouth is everything in an industry where you're as good as your last event. Marina's commitment to maintaining discretion — especially with high-profile clients — has kept her at the top. We dive into how her background in fashion influences her event designs, the challenges of running her own business, and her strategies for managing high-profile, luxurious events. Marina also discusses the importance of mentorship and her passion for helping the next generation of creatives. Tune in for some rich insights and career advice that you can put into action right away!

What happens when your personal brand doesn’t match the moment?In this episode, I break down Meghan Markle’s recent TIME100 interview analyzing where her messaging went wrong, how she lost control of the narrative, and the branding lessons every leader, entrepreneur, and creator needs to know. From flower sprinkles to unboxing confessions, I uncover how small missteps can turn into big brand consequences — and what it takes to pivot with purpose. If you care about building a resilient, authentic brand, you don’t want to miss this episode.

Parents Please Don't Let Your College Kid Blow Their Summer Internship: Let's face it—most students aren't prepared for what real-world work demands. School doesn't teach soft skills like communication, professionalism, or how to read a room. That's where this episode steps in. It's a no-fluff guide to help young professionals show up, stand out, and succeed as summer interns. I cover the crucial skills and attitudes needed to succeed in a professional environment, including the importance of presence, professionalism, and people skills. I stress the importance of punctuality, effective email communication, and leveraging social capital. You'll also learn about the significance of building relationships, appropriate social media usage, and the value of asking thoughtful questions. As I emphasize throughout the episode, internships are auditions for future roles, and how you show up can set the tone for your entire career. This is the definitive guide to help your college student not only survive their internship—but thrive. 00:00 Introduction to Leave Your Mark 00:29 Special Episode for Parents and College Students 01:53 The Reality of Internships 03:20 Building Your Personal Brand 04:32 Effective Communication Skills 07:23 The Importance of Soft Skills 09:04 Networking and Building Relationships 11:33 Social Media Etiquette for Interns 14:03 Collaboration Over Competition 15:15 Asking Questions and Seeking Feedback 16:44 Concluding Advice and Final Thoughts

Is this you? I sure hope not. In this snack segment of Leave Your Mark, I explore the recent workplace trends of micro-pettiness and performative workaholism. Learn about the humorous yet harmful ways employees resist toxic bosses and how the pressure to appear constantly busy is taking a toll on mental health. I offer actionable advice for both managers and employees on how to address these issues, from rebuilding psychological safety and modeling healthy boundaries to setting personal boundaries and advocating for yourself.   00:00 Introduction to Modern Workplace Trends 00:26 Understanding Micro Pettiness 01:43 The Rise of Performative Workaholism 02:59 Strategies for Managers to Combat Toxic Work Culture 04:34 Tips for Employees to Maintain Healthy Work Habits 05:50 Conclusion and Final Thoughts

In today's rapidly evolving landscape, the choice is clear: either harness the power of artificial intelligence to propel you and your business forward or watch as competitors leave you in their digital dust. In this episode of Leave Your Mark, I sit down with my friend Mark Beckman, CEO of DMA United, bestselling author, podcast host, and NYU professor, to discuss the AI revolution, which is already here, transforming industries and reshaping our world at breakneck speed. Mark's new book 'Some Future Day: How AI is Going to Change Everything,' is a cutting-edge guide that not only shows how AI is transforming our careers, lives, businesses, and more, but also provides easy, actionable steps to make AI work for us. We have an insightful conversation about the transformative power of AI in various industries, especially in creative fields like fashion and advertising. We discuss his concept of the 'Age of Imagination' and how AI can democratize creativity, allowing individuals to compete with industry giants. We also discuss the broader implications of AI on job markets, privacy, and our personal lives. From ethical concerns and regulatory measures to practical ways listeners can utilize AI to enhance their careers and personal lives, this episode is packed with valuable insights. 01:41 AI's Impact on Work and Personal Life 03:04 AI in Creative Industries 08:30 AI and Job Market Transformation 10:02 Privacy and Security Concerns with AI 27:24 AI's Role in Personal and Family Life 35:58 Conclusion and Final Thoughts

Have you ever wondered how great communicators drive real change? In this episode of Leave Your Mark, I have the pleasure of interviewing Sally Susman, a powerhouse in the world of communications and leadership whose career journey has taken her through C-level roles at Estee Lauder, American Express, and now as Executive Vice President and Chief Corporate Affairs Officer at Pfizer. We dive deep into her extensive experience and bestselling book 'Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World.' Sally shares invaluable insights into effective communication, leadership, and nurturing a strong organizational culture. We discuss her crisis communications strategies in navigating through the pandemic, the significance of intentionality and kindness, tackling misinformation, transitioning between industries, and practical ways to tackle these issues while staying true to one's purpose. This episode is an inspiring conversation for those at any career stage, with actionable advice from a renowned leader on personal and professional growth.

There are certain people who progress at a feverish pace. My friend Dave Kerpen is a serial entrepreneur, New York Times bestselling author, visionary, and man of many, many traits. You could also say he’s a hustler that never stops learning.   Fun fact: Dave was one of the only “Twitter friends” that I met in real life early on as my former social media personality, DKNY PR GIRL. I trusted him with my secret, and he was the one that convinced me I should come out from behind the curtain. A friendship began that expanded to include his wife Carrie Kerpen, also a stellar Leave Your Mark guest! I was honored to have Dave write the forward to Leave Your Mark’s paperback edition.   This episode is long overdue, but its timing assures that you will get the most out of his long, illustrious career and knowledge! We dive into his signature orange as a unique personal branding trait, how to overcome emotional barriers like fear and control, and so much more. Dave shares his favorite efficiency tools and introduces Apprentice, a platform connecting college students with entrepreneurial opportunities, and his approach to delegation. We also explore his new venture into public service. This episode is brimming with actionable advice on career growth, personal branding, and balancing work and personal life.

In this episode of Leave Your Mark, I sit down with marketing executive Dina Fierro. With over 15 years of experience in driving digital marketing for luxury brands like Christian Louboutin, NARS, and Shiseido Americas. Dina’s career is all about taking bold steps and navigating through unexplored territories, particularly in digital innovation. She has a knack for seeing what’s next and is fearless in making those leaps. That’s something many are too cautious to embrace, especially in today's corporate America, where playing it safe often feels like the more reinforced path. In this episode, Dina shares her career journey and insights on embracing curiosity and risk. One of the things Dina is particularly adept at is building influence within an organization before pitching innovative ideas. She values relationships and understands the importance of having those connections when leading significant change. By spending time with colleagues and stakeholders, she shapes her pitches, making them more aligned with the broader business goals and grounded in real data and consumer insights. The discussion delves into the importance of personal branding, the evolution of consumer engagement through emerging technologies, and the shift towards more immersive and personalized marketing strategies. Tune in to learn from Dina's fearless and forward-thinking career path.

In this episode of Leave Your Mark, I interview Keyaira Boone, an accomplished writer, columnist, and co-author recognized for her work across multiple prominent media outlets. Keyaira shares her journey from aspiring full-time journalist to thriving freelance writer, offering invaluable insights into the evolving landscape of journalism. She discusses the stigmas and challenges associated with freelance work, practical tips on managing time and finances, and how to navigate the complex dynamics between freelancers and editors. Keyaira also emphasizes the importance of personal branding, staying connected with true friends for mental well-being, and understanding media literacy. This episode provides actionable advice for anyone considering a freelancing career and highlights the resilience and strategic thinking required to succeed in the media industry.

In this episode, I delve into the workplace trend of ‘task masking,’ where employees appear busy without being productive, particularly among Gen Z. With the return to office mandates, this phenomenon has become more noticeable. Is this solely a Gen Z issue or a symptom of outdated workplace expectations? But hold that thought- what about the rise of workplace surveillance technologies and their potential impact on employee trust? I explore how companies can create more meaningful, engaging work environments to counteract these trends.

In this episode of Leave Your Mark, I chat with Melody Wilding, an award-winning executive coach and author of Managing Up: How to Get What You Need from the People in Charge and Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work. Melody dives into her journey of coaching highly sensitive professionals and shares actionable advice on navigating relationships with higher-ups, managing workplace emotions, and strategically advancing your career. We discuss the nuances of 'managing up' for both introverts and extroverts and highlight the importance of proactive career management. Melody also introduces the concept of 'sensitive strivers,' explaining how to turn sensitivity into a workplace strength.

In this episode of Leave Your Mark, I break down the recent controversy surrounding Poppi, the prebiotic soda brand, following a bold marketing stunt gone wrong. The campaign, which involved sending 32 custom Poppi branded vending machines to top influencers, sparked backlash over elitism, wastefulness, and detachment from loyal customers. I delve into the two main areas of criticism: alienating a core customer base and concerns over sustainability and execution. Tune in to hear my strong take on influencer marketing, the founder apology, and why I believe Poppi will ultimately be just fine. Plus, get my insights on the importance of brands being bold and creative in their marketing efforts. 00:26 The Poppi Soda Brand Controversy 00:49 Backstory and Marketing Stunt Breakdown 02:01 Backlash and Core Customer Alienation 03:07 Environmental Concerns and Execution Issues 03:51 Founder and Company Response 05:05 Broader Implications of Influencer Marketing 05:37 Host's Perspective on the Controversy 09:10 Final Thoughts and Marketing Insights 11:27 Conclusion and Call to Action

Who is really to blame? In this episode of 'Leave Your Mark,' I discuss the controversial marketing strategy of the film 'It Ends With Us,' directed by Justin Baldoni and starring Blake Lively. The promotional campaign faced criticism for being tone-deaf, especially considering the movie's sensitive themes of domestic violence. I reveal new evidence that shifts the focus of responsibility away from Sony. I also share actionable marketing tips to avoid such pitfalls in the future, emphasizing sensitivity and stakeholder inclusion. Tune in to learn valuable lessons on responsible and effective marketing.

In this episode of Leave Your Mark, I review an article from Quartz on the emerging concept of a 'hybrid hierarchy' in the workplace. I discuss how some companies offer flexible schedules to high-performing employees while others are required to adhere to strict in-office attendance. I debate the challenges and implications of this approach, touching on issues of fairness, transparency, and potential workplace tension.

In this episode of Leave Your Mark, I focus on navigating mental health challenges in high-performing workplaces. Drawing from my background in public relations, I share valuable insights on maintaining productivity while safeguarding mental well-being. I discuss real-world examples like Simone Biles prioritizing her mental health and tech leaders addressing burnout. I provide essential tips for high performers, such as prioritizing tasks with the 80/20 rule. I also offer actionable advice for employers and leaders on modeling healthy behaviors, promoting work-life balance, spotting burnout, and fostering a culture of psychological safety.

In this episode of Leave Your Mark podcast, I engage in a compelling conversation with Anjli Raval, the management editor at the Financial Times. We discuss Anjli's article 'Women shouldn't face a penalty for promoting themselves', her experiences interviewing female CEOs, and the challenges women face in self-promotion. Our discussion highlights the importance of personal branding, cultural differences in perceptions of success, and actionable advice for professionals to effectively amplify their voices. Anjli also shares her journalistic approach and how thoughtful engagement can lead to greater professional opportunities.   00:00 Introduction to Leave Your Mark 00:26 Meet Anjli Raval: Management Editor at Financial Times 01:36 The LinkedIn Post That Sparked a Conversation 02:07 Challenges Faced by Female CEOs 03:09 The Importance of Personal Branding 12:52 Cultural Differences in Personal Branding 21:33 Advice for CEOs and Professionals 24:38 Conclusion and Final Thoughts

In this episode of Leave Your Mark, I'm thrilled to welcome back Carrie Kerpen, a transformative leader in the business world. Carrie, the founder and CEO of The Whisper Group—an exit readiness advisory practice for women-owned businesses—shares her incredible journey. Previously, she started, scaled, and sold Likable Media, a pioneering social media agency. We dive into her strategic approach to building and selling a profitable business, her development of The Whisper Group, and her mission to close the exit gap for female entrepreneurs. Carrie also discusses her upcoming book, 'The Whisper Way,' and offers a unique perspective on optimizing businesses for exit. You'll gain actionable insights on career growth, business optimization, and personal branding from this insightful discussion.

This year's Golden Globes reminded us of the importance of intentional and clear communication in public speaking. Today's episode on Leave Your Mark delves into powerful takeaways from several of the speeches at the Golden Globes, emphasizing the value of authenticity and the consequences of ignoring impactful narratives – lessons that extend beyond the awards stage to everyday communication and storytelling. In this episode of Leave Your Mark, I'm thrilled to welcome back my friend and personal media trainer, Jillian Straus, CEO and founder of Straus Strategic Communications, to break down some standout speeches from the Golden Globes. In contrast, I break them down from a personal branding and PR standpoint. We dive into Demi's powerful and relatable speech that captured vulnerability and empathy and contrast it with Adrian Brody's speech, which notably avoided key elements of his film's Holocaust narrative. Throughout our discussion, we emphasize the importance of intention, authenticity, and conveying a clear message in public speaking.

As we wrap up another year, I find myself reflecting on my journey and eagerly preparing for the opportunities ahead. This time of year, evaluations are in full swing, and I'm here to share how to tackle your year-end review to ensure you’re on the path to success and a well-deserved promotion. In this episode, I provide a comprehensive, step-by-step guide on how to effectively tackle your year-end review to position yourself for a promotion. Learn the importance of documenting your accomplishments, making your results measurable, and using the STAR format to clearly articulate your contributions. Discover how personal branding, soliciting feedback, and setting personal development goals can enhance your review process. Understand the value of being proactive, handling constructive criticism, and preparing for compensation discussions. Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!

In this episode, I challenge you to identify your 'North Star Goal' and utilize ChatGPT 4.0 as a personalized career coach. I emphasize the importance of setting lofty goals and provide a detailed step-by-step guide on how to prompt ChatGPT to create a strategic plan tailored to your career aspirations. By feeding ChatGPT comprehensive information about your achievements, strengths, and areas for improvement, you can get a customized roadmap that breaks down high-level goals into manageable daily tasks. I underscore the value of AI in professional development and encourage viewers to adopt this innovative approach to advance their careers. Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!

In this episode of Leave Your Mark, I welcome Ingrid Jean Baptiste, a journalist, actor, and founder director of the Chelsea Film Festival. Ingrid shares her inspiring journey of creating the festival after a life-changing car accident. She discusses her passion for promoting the work of emerging filmmakers and raising awareness about global issues. She talks about the impact of the festival, her personal resilience, and the importance of following one's intuition. Ingrid also reflects on her outspoken activism and how she hopes to leave her mark on the world through her work. Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!

In this episode of Leave Your Mark, I analyze Jaguar's recent controversial rebranding campaign, 'Copy Nothing.' As someone deeply embedded in luxury marketing, watching Jaguar's recent "Copy Nothing" rebrand was akin to witnessing a heritage fashion house abandon its signature codes. The automotive equivalent of Saint Laurent dropping Yves is a move that requires precision, strategy, and, above all, deep market understanding. Jaguar's pivot from its storied British luxury codes to stark minimalism, no doubt visually inspired by the beauty and fashion worlds, reflects a fundamental misread of the luxury market, their customer, and the climate today. Brands must evolve, but Jaguar's approach stripped away the DNA that positioned them in the luxury automotive sector in the first place. Drawing parallels to successful luxury fashion rebrands – consider Gucci under Michele or Celine under Slimane – even radical departures maintained a dialogue with house codes. The most successful brand evolutions in the luxury sector don't erase heritage; they recontextualize it. Jaguar's break with their visual legacy demonstrates a disconnect with contemporary luxury marketing principles. Join me for a marketing-focused episode where I discuss Jaguar's drastic changes to their logo and brand identity and the significant backlash the campaign received. I explain the importance of not abandoning brand heritage and engaging cross-functional teams in rebranding. Drawing on my experiences with major rebrands, I offer crucial lessons for marketers on navigating brand evolution without alienating existing customers. In luxury markets, whether automotive or fashion, brand equity is built over decades but can be compromised in a single season. The key lies in evolution that honors legacy while embracing the future – a lesson Jaguar's rebrand makes painfully clear. 00:00 Introduction to Leave Your Mark 00:26 Jaguar's Controversial Rebrand 01:12 Analyzing the Campaign's Flaws 02:42 Lessons for Marketers 05:52 Comparing with Successful Campaigns 10:16 The Fallout and Future Steps 12:55 Conclusion and Final Thoughts Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!

In this solo episode, I discuss the current employment climate known as 'The Big Stay,' where employers have the upper hand and job-switching opportunities are scarce. But don't get discouraged. Staying put doesn't have to be negative. This episode contains actionable career advice to make the most out of your current role and keep your eye on the future. Additionally, I offer strategies for those who may feel unhappy in their job, emphasizing the importance of maintaining a positive outlook and planning for a future career move while maximizing the benefits of your current role. The episode also touches on managerial responsibilities in keeping teams engaged and maintaining open communication. Key topics include: - From the Great Resignation to the Big Stay - Building Credibility While Staying Put - Proactivity: The Key to Avoid Stagnation - Leveraging Social Capital - Innovate and Contribute - Mentorship and Networking: A Dual Approach - Maintaining an Online Presence - Strategic Reflection and Future Planning - Managers: Fostering Engagement in Teams - Embrace The Silver Linings

Grieving a career you loved is challenging, but it's a natural part of moving forward. In this solo episode, I share how to acknowledge, reflect, and recreate your path on a new journey. I delve into the often-overlooked painful aspect of leaving a long-term career or industry. The emotional challenge and identity crisis that can accompany such a change are not spoken about enough. The episode offers practical advice on how to acknowledge your feelings, identify what you loved about your previous role, maintain your professional network, and find new ways to stay relevant and creative. Emphasizing the importance of personal branding and self-reflection exercises from 'On Brand,' I share practical tips to help you navigate through this transition. Remember, while your career may have changed, you remain the same skilled, valuable person.