Live & Linking with Ashley Leeds

Here’s Episode 100 of Live & Linking and what a brilliant way to celebrate the milestone.This week I’m joined by Melanie Goodman, LinkedIn trainer, marketing consultant, and one of the leading voices helping professionals understand how to use LinkedIn and Substack together. Melanie has spent years helping businesses turn connections into conversations and conversations into real opportunities. We talked about how LinkedIn has evolved far beyond being just a job hunting platform and why so many business owners are still missing the real opportunity sitting right in front of them.A big part of the conversation focused on content creation and why long form content is becoming more important than ever. Melanie explained how she uses Substack alongside LinkedIn to build a stronger community, create recurring revenue opportunities, and grow an email list that she actually owns. We also explored repurposing content properly, avoiding SEO problems, and why writing one great long form article can create multiple LinkedIn posts. There’s loads in here for anyone who struggles with consistency or feels overwhelmed trying to keep up with every social media platform.We also chatted about the reality behind personal content on LinkedIn, why impressions don’t always equal clients, and how genuine engagement still matters most. Melanie shared practical advice about standing out online simply by being human, replying properly to people, and building long term relationships rather than chasing vanity metrics. If you want a smarter, calmer approach to LinkedIn marketing and content creation, this episode is packed with ideas you can use immediately.Timestamps00:00 Welcome to Episode 10000:59 Meet Melanie Goodman05:28 Why Melanie started using Substack11:47 What Substack actually is14:53 Building a long form content strategy16:00 Repurposing content with AI17:36 Personal content vs business content19:29 Why birthdays matter on LinkedIn21:03 Growing your own email list24:18 Roast My Post28:40 Final thoughtsGuest contact detailsMelanie GoodmanEmail: [email protected]: 07555106642Website: https://www.trevisanconsulting.comLinkedIn: https://www.linkedin.com/in/melaniegoodman-training-marketing-employeeadvocacy/Other: https://substack.com/@melaniegoodmanlinkedinconsultant

This week’s episode is all about one thing Accountex. I sat down with Caroline Hobden, Portfolio Director behind one of the biggest accounting events in the world, to talk about what actually goes into making it happen and why it keeps getting bigger every year. From the moment you walk into the Excel to the buzz on the show floor, Caroline gives a real behind-the-scenes look at what makes this event tick and why it’s become such a key date in the calendar.We get into the practical side as well. How do you deal with over 400 speakers and 16 stages? What should you plan before you even arrive? And what are the small things that can make a big difference on the day like downloading the app, wearing the right shoes, and knowing where to go when you need a break. Caroline also shares what’s new this year including the FD Show, the AI advisory hub, and a more accessible HMRC presence where you can actually speak to someone face-to-face.If you’ve ever been overwhelmed at a big event or felt like you missed more than you saw, this episode will help you approach it differently. It’s about having a plan, knowing your priorities, and making the most of every conversation. Whether you’re attending Accountex this year or just curious about how events like this work, there’s plenty in here you can take away and use straight away.Guest contact detailsEmail: [email protected]: 07740104215Website: https://www.accountex.co.uk/london/LinkedIn: https://www.linkedin.com/in/caroline-hobden-62888519/

This week, I’m chatting with Justin Ricklefs, founder of Guild Collective and author of Give a Damn. Justin joins me bright and early from Kansas City, coffee in hand, and we get straight into what really matters. Not just business, but life. Family, leadership, and why who you are matters far more than what you do. It’s one of those conversations that makes you stop and think about how you’re showing up, both online and offline.We dig into Justin’s core idea that care can actually be a competitive advantage. Sounds simple, but most businesses completely miss it. He breaks down his four Cs: curiosity, compassion, clarity, and consistency. We talk about why clarity is often the missing piece, how consistency actually drives results, and why businesses that ignore the human side are leaving opportunities on the table. There’s also a brilliant discussion around personal branding and why people connect with people, not polished corporate noise.And of course, we couldn’t leave it there. We put one of Justin’s LinkedIn posts under the spotlight in Roast My Post. It’s a proper, honest breakdown of why good content sometimes doesn’t land and what to do differently. If you’re trying to build your presence, connect with your audience, and actually stand out, there’s plenty here you can take and use straight away.Connect with me:LinkedIn: https://www.linkedin.com/in/ashley-leeds-15-minute-guy/Website: https://just.15mins.dayLive & Linking Hub: https://just.15mins.dayGuest contact detailsEmail: [email protected]: justinricklefs.comWebsite: guildcollective.comLinkedIn: https://www.linkedin.com/in/justinricklefs/

In this episode, I chat with Ben Westerby, a fractional FD and business mentor who’s built a strong personal brand by doing something most people avoid… just showing up. Ben shares what it was like before LinkedIn became part of his routine, when he was barely posting, low on confidence, and unsure what to say. If that sounds familiar, you’re going to see yourself in this conversation straight away.We get into what actually changed. Not theory. Not hacks. Just simple, consistent action. Ben talks about how posting regularly, sharing a mix of personal and professional content, and yes, even telling dad jokes on a Friday helped him stand out. We also unpack the moment video came into play, why it felt uncomfortable at first, and how that discomfort quickly turned into confidence. There’s a great reminder here that content doesn’t need to be perfect, it just needs to be real.What’s really interesting is what happened next. More conversations. More opportunities. More trust. Ben explains how visibility led directly to business, and how people now approach him because they feel like they already know him. We also talk about his new venture, Find Your Fractional, and how he’s helping others step into that world with more clarity and support. If you’ve been sitting on the sidelines with LinkedIn, this episode will give you the nudge you need to get involved.Guest contact detailsBen WesterbyEmail: [email protected]: 07771697857Website: https://www.findyourfractional.io/LinkedIn: https://www.linkedin.com/in/ben-westerby/

Here’s the final episode of the BizFest SW Takeover, and it’s a proper mix of insight, energy, and real-world business conversations. I’m joined by Lisa Bailey-Brown, Jannice Jones, and Rachel Pearce, all of whom are gearing up for Business Fest South West. Each of them brings a completely different perspective, which makes this episode such a good listen. From life-saving innovation to workplace wellbeing and family support, this one covers more than you’d expect in a short space of time.We get into some important topics. Lisa shares how LifeVac works and why choking emergencies need more awareness, especially when traditional first aid doesn’t always work. Jannice breaks down what businesses are getting wrong when it comes to burnout, neurodiversity, and inclusion, and more importantly, what they can do about it without overcomplicating things. Rachel talks about building a family hub alongside nurseries and why early support for parents is something that’s needed now more than ever. It’s practical, honest, and full of real examples from people actually doing the work.What I love about this episode is how grounded it is. No fluff, just people who care about what they do and want to make a difference. If you’re heading to BizFest, this gives you a great preview. If you’re not, you’ll still walk away with ideas you can use straight away in your business or life.Timestamps00:00 The chaos and energy of going live00:39 Introducing the guests01:49 Lisa Bailey-Brown and LifeVac explained03:08 How the LifeVac device works04:00 Why first aid is not always enough05:31 Jannice Jones on neurodiversity and workplace change07:03 Preventing burnout in business08:07 Rachel Pearce and the family hub model10:46 Supporting families beyond childcare11:27 The bird question12:01 LifeVac myths and misconceptions15:58 First aid awareness reality check17:58 Jannice on EDI and business impact20:07 Practical ways to avoid burnout22:07 Rachel’s business journey24:46 Why they’re attending BizFest28:20 How to connect with each guestConnect with Ashley:LinkedIn: https://www.linkedin.com/in/ashley-leeds-15-minute-guy/Website: https://just.15mins.dayLive & Linking Hub: https://just.15mins.dayGuest contact detailsGavin HarrisEmail: [email protected]: businessfestsw.co.ukLinkedIn: linkedin.com/in/gavinharris6230Phone: 01726982197Lisa Bailey-BrownEmail: [email protected]: www.lifevac.ukLinkedIn: linkedin.com/in/lisa-b-860949397Phone: 07306 750736Rachel PearceEmail: [email protected]: www.elihouse.co.ukInstagram: eli_house_familyhubJannice Jones MScEmail: [email protected]: https://www.jannicejones.comLinkedIn: https://www.linkedin.com/in/jannicejones-neurodiversity-consultant/Instagram: https://www.instagram.com/jannicejonescoaching/

BizFest SW Takeover – Week 11 | Ethical Sales That Actually Work with Richard PalmerTickets for Bizfest - Website: businessfestsw.co.ukI’m Ashley Leeds, The 15-Minute Guy. I help business owners get more visibility on LinkedIn using simple daily habits that take 15 minutes a day.Want more visibility on LinkedIn (in just 15 minutes a day)? Then get a detailed report to show your strengths and things you may be missing. Take my Visibility Quiz and get a clear plan to improve your profile, content, and daily habit.Visibility Scorecard (start here): https://15mins.day/scoreIf the word sales makes you feel uncomfortable… this episode is for you.In Week 11 of the BizFest SW Takeover, I’m joined by Richard Palmer, sales trainer, author, and founder of SureTrain and Sales Station. Richard has spent years helping small business owners learn how to sell without feeling pushy, awkward, or “salesy”.Because here’s the truth.Most people don’t start a business because they want to sell.They start because they’re passionate about what they do.But if you can’t communicate your value, your business simply won’t grow.In this conversation, Richard breaks down what ethical sales actually means and why the traditional view of selling is completely wrong. We talk about the simple frameworks that help you have better conversations with clients, qualify the right customers, and turn everyday chats into consistent sales.We also dive into his book The Ethical Sales Handbook, where he shares practical techniques to help business owners sell confidently, ethically, and profitably.If you’re heading to Business Fest South West, Richard is also running a series of masterclasses designed to help small businesses win more work without pressure or gimmicks.This episode is packed with practical advice you can start using immediately.Timestamps00:00 Introduction and BizFest Takeover Week 1101:13 Meet Richard Palmer02:20 Why small businesses struggle with sales04:25 The Ethical Sales Handbook explained06:10 The two most important sales questions09:26 Common sales mistakes business owners make11:22 Why fear of selling holds businesses back12:50 The importance of discovery conversations15:18 Structuring a simple sales process17:10 Why commitment matters before price18:50 Should you put prices on your website?19:02 Presenting your solution the right way21:50 The most common objections in sales23:04 Handling “It’s too expensive” properly25:26 Value vs cost in sales conversations27:10 Richard’s masterclasses at BizFest SW30:44 How to connect with RichardWatch the full episode and learn how to sell in a way that feels natural and authentic..Guest contact detailsGavin HarrisEmail: [email protected]: 01726982197Website: businessfestsw.co.ukLinkedIn: linkedin.com/in/gavinharris6230Richard PalmerEmail: [email protected]: 07831172022Website: https://www.suretrain.co.uk/sales-stationLinkedIn: https://www.linkedin.com/in/richard-palmer-8466144/Connect with me on LinkedIn: https://15mins.day/ashleyBook a quick call with me: https://tidycal.com/ashleyleeds/New videos weekly on LinkedIn visibility, content, and small actions that build trust.

This week’s BizFest South West Takeover episode is all about the real stories behind the businesses exhibiting at the event. I’m joined by Steve King from Exec Transfer, Laura Cubeddu from LC Virtual Admin, and Sara Watkins-Schmidt from Rent Assured and Sourced Living. Each of them is building a business in a very different space, but they all share the same goal. Helping people, growing through networking, and making the most of opportunities like Business Fest South West.Sara kicks things off by explaining how she built her letting agency from scratch and how the industry is about to change with the incoming Renters Rights Act. She talks about the balancing act between landlords and tenants and why having a knowledgeable agent in the middle matters more than ever. Laura then shares what it really means to be a virtual assistant, why so many business owners are drowning in admin, and how outsourcing even small tasks can free up time to focus on the work that actually grows a business.We also hear from Steve, who runs Exec Transfer, a chauffeur and executive airport transfer service covering the South West and beyond. From luxury airport runs to multi day trips around the UK, Steve explains what people expect when they book executive transport and why professionalism and presentation matter in his industry. The conversation then shifts to BizFest South West, where all three guests will be exhibiting, and we chat about networking, building relationships before the event, and even what exhibitors should wear to make the right impression.If you are heading to Business Fest South West or simply curious about how small businesses grow through connections, this is a great conversation to tune into.Steve KingEmail: [email protected]: 01392 327777Website: www.exectransfer.co.ukLinkedIn: https://www.linkedin.com/in/steve-king-81041961?utm_source=share_via&utm_content=profile&utm_medium=member_androidLaura CubedduEmail: [email protected]: www.lcvirtualadmin.co.ukLinkedIn: www.linkedin.com/in/laura-cubeddu-2157ab354Sara Watkins-SchmidtEmail: [email protected]: 07747604665Website: https://living.sourced.co/rent-assuredLinkedIn: https://www.linkedin.com/in/sara-watkins-schmidt-celap-b90169156/Facebook: https://www.facebook.com/profile.php?id=61565741413753Other: https://www.facebook.com/sourcedpropertygroup

Here’s Week 9 of the BizFest SW Takeover and this one is all about people. The people you network with, the people you sit next to at events, and the people you support when life gets tough. I’m joined by Alistair Gleave from G12 Business Networking, Paul Skinner from Backworld, and Maria Bailey from Grief Specialists as we count down to BizFest SW on 1st April. Three very different businesses, one common theme: relationships matter.We talk about what makes networking actually work, and why it is not about shoving business cards into hands. Alistair shares how G12 has built a decade of trusted relationships. Paul explains why most of us are working in completely the wrong setup and how small ergonomic changes can stop long term pain. Maria opens up about her personal story of loss and how that led to building a national grief support network that gives people immediate help when they need it most. It is honest, practical and packed with real-world insight.If you are nervous about networking, thinking about exhibiting, or just want to understand how better conversations lead to better business, this episode will give you plenty to think about. BizFest SW is shaping up to be something special and this chat shows exactly why.Connect with me here:LinkedIn: https://www.linkedin.com/in/ashley-leeds-15-minute-guy/Website: https://just.15mins.dayLive & Linking Hub: https://www.linkedin.com/groups/13981378/

This week’s BizFest SW Takeover is full of energy, honesty and proper business chat. I kick things off with Gavin Harris who joins me on his birthday to share the latest BizFest update. We’re just weeks away, there are fewer than 15 stands left, and the momentum is building fast. We talk about the pre-show networking events, the growth of BizFest South West, and why this is becoming the biggest business show the region has ever seen.Then I’m joined by three fantastic exhibitors who are bringing something different to the event. Chris Bentley shares why networking should be about human connection, not hard selling. His “not working networking” philosophy flips the traditional expo model on its head. Ollie O’Meakin dives into leadership and team performance, explaining why culture and psychological safety matter more than another strategy document. Georgia Parker rounds things off with a powerful reminder that life is too short not to protect your business, your family and your legacy properly.If you care about relationships, leadership, growth and doing business the right way, this episode is for you. Whether you’re exhibiting, attending or just curious about BizFest SW, you’ll get real insights you can use straight away.Timestamps:00:00 Intro and BizFest update07:30 Meet the exhibitors13:58 Leadership and culture insights12:52 Business protection deep dive27:59 What to expect at BizFestConnect with Ashley:I’m Ashley Leeds, The 15-Minute Guy. I help business owners get more visibility on LinkedIn using simple daily habits that take 15 minutes a day.Want more visibility on LinkedIn (in just 15 minutes a day)?Take my Visibility Scorecard and get a clear plan to improve your profile, content, and daily habit.Visibility Scorecard (start here): https://15mins.day/scoreConnect with me on LinkedIn: https://15mins.day/ashleyBook a quick call with me: https://tidycal.com/ashleyleeds/Gavin HarrisEmail: [email protected]: 01726982197Website: businessfestsw.co.ukLinkedIn: linkedin.com/in/gavinharris6230Ollie O’MeakinEmail: [email protected]: 07739063458Website: www.revelation-consultancy.comLinkedIn: www.linkedin.com/in/ollie-omeakin/Chris BentleyEmail: [email protected]: nwclub.co.ukWebsite: thenottys.co.ukWebsite: buildingbrands.co.ukLinkedIn: https://www.linkedin.com/in/chrisbentley4/Instagram: @ccbentosGeorgia ParkerEmail: [email protected]: www.life-is-too-short.co.ukLinkedIn: https://www.linkedin.com/in/georgia-parker-47349573Subscribe to the podcast, share it with someone who needs to hear it, and I’ll see you on the next episode.

BizFest SW is building serious momentum… and this week’s takeover proves it.In this episode, I’m joined by Gavin Harris from Business Fest South West, plus three brilliant exhibitors who are getting ready to make an impact this April.We talk about:The race to a sell-out showThe brand-new 2027 free stand competitionWhy standing out at events actually mattersWebsites that work properly, not just look prettyWhy translation is about trust, not just techHow the Help to Grow programme is backing ambitious SMEsThere is real energy building around this event. New exhibitors signing up weekly. Big conversations happening. And a genuine buzz across the South West business community.If you are running a business and want better marketing, clearer messaging, stronger systems, or smarter growth strategies, this episode is packed with practical insights.Watch until the end and let me know in the comments:Are you coming to BizFest SW?Connect with me:LinkedIn: https://www.linkedin.com/in/ashley-leeds-15-minute-guy/Website: https://just.15mins.dayLive & Linking Hub: https://www.linkedin.com/groups/13981378/Guest contact detailsGavin HarrisEmail - [email protected] - businessfestsw.co.ukLinkedIn - linkedin.com/in/gavinharris6230Phone - 01726982197VirginiaEmail - [email protected] - https://viso-communications.com/LinkedIn - https://www.linkedin.com/in/virginiafdvInstagram - https://www.instagram.com/viso_communicationsDiane ReesEmail - [email protected] - 01392 661000Nick JacksonEmail - [email protected]

Bizfest Takeover Wk 6 Sarah, Ricci and LeandaGet your Bizfest Tickets HEREhttps://bizfestsw.co.uk/Are you running your business… or is it running you?In Week 6 of the BizFest South West Takeover, we get into the real stuff business owners are dealing with right now. Money worries. Marketing overwhelm. Event visibility. And how to stop winging it and start making clearer decisions.I’m joined by three brilliant business owners who are all exhibiting at BizFest SW 2026 and who genuinely know their stuff.Leanda Daddow from Celtic Bookkeeping breaks down Making Tax Digital in plain English and explains why knowing your numbers in real time changes everything. This isn’t about ticking boxes for HMRC. It’s about making better decisions and building a business that supports your life.Ricci Colla from Those Collaborations talks about early-stage business overwhelm, why so many founders feel stuck, and how clarity beats complexity every time. If you’re spinning plates and not sure what to focus on next, this part will hit home.Sarah Ralph from Circle HR shares the most common HR mistakes small businesses make without realising it and what you should put in place before things go wrong. Prevention is always cheaper than the fix.We also talk about BizFest SW, what makes it different, why it’s growing fast, and why you should already be thinking about how you show up at events this year.Watch this if you want practical advice, straight talking, and a better grip on how your business actually works.Connect with me on LinkedInhttps://www.linkedin.com/in/ashley-leeds-15-minute-guy/My websitehttps://just.15mins.dayEmail: [email protected]: 01202 007773Website: www.thosecollaborations.co.ukLinkedIn: www.linkedin.com/in/riccicollaEmail: [email protected]: https://www.celticbookkeeping.co.uk/LinkedIn: https://www.linkedin.com/in/leanda-daddow-82a8a195?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appInstagram: https://www.instagram.com/aventur_teylu?igsh=MTlja3ZpeDJic2k4dg%3D%3D&utm_source=qrEmail: [email protected]: 01297 533003Website: www.circlehr.co.ukLinkedIn: https://www.linkedin.com/in/sarah-ralph-790b272a1/

Bizfest Takeover Wk 5 with Emily, Terry and SharonIt’s Monday at 12.30 and we’re back with another Business Takeover as the countdown to BizFest South West continues.This week I’m joined by four brilliant people who all care deeply about how businesses communicate, lead and show up in the world.First up, Jamie O’Neill from BizFest South West joins me to share what’s coming up at this year’s event. We talk about keynote speakers, seminar halls, new feature zones, and why BizFest is so much more than just rows of exhibition stands.Then I’m joined by three exhibitors who know a thing or two about people and communication.Emily McGuirk from Small Steps Big Vision talks about confidence, nerves and why public speaking is not just standing on a stage. From networking to pitching to podcasts, Emily shares practical insights on how to feel more confident even when you feel nervous.Terry Neild from Propel Business Consultancy dives into leadership, purpose and why clarity of expectations is one of the biggest challenges business owners face. We talk about coaching, culture and why purpose has to come before the process.And Sharon Clapp from Investor in Customers brings it back to customer experience. We discuss communication, managing expectations and the simple mistakes businesses make that damage trust without even realising it.If you’re exhibiting at BizFest, thinking about attending, or just want to improve how you communicate with your team, your customers and the world around you, this one’s for you.Timestamps00:00 Intro and Business Takeover welcome01:00 Jamie O’Neill on BizFest South West updates and speakers05:16 Meet this week’s exhibitors05:32 Emily McGuirk on confidence and public speaking13:11 Terry Neild on leadership, purpose and coaching16:40 Sharon Clapp on customer experience and communication25:40 Why each guest is exhibiting at BizFest29:07 Where to find today’s guestsEmail: [email protected]: https://www.smallstepsbigvision.comLinkedIn: https://www.linkedin.com/in/emily-mcguirk-helping-people-build-confidence-presence-impactEmail: [email protected]: https://www.propel-business.co.ukLinkedIn: https://www.linkedin.com/in/terryneild/Email: [email protected]:https://www.investorincustomers.comhttps://www.acompanythatcares.co.ukLinkedIn: https://www.linkedin.com/in/sharonclapp1/Email: [email protected] with me on LinkedInhttps://www.linkedin.com/in/ashley-leeds-15-minute-guy/ My websitehttps://just.15mins.day If you found this useful, make sure you watch to the end, like the video, drop a comment, and subscribe to the channel for more straight-talking conversations every week.

BizFest SW Takeover Week 4 is here, packed with practical advice for business owners who want clarity without the chaos.Free Bizfest Tickets https://eventdata.uk/Forms/Form.aspx?FormRef=BSW46VisitorExhibit at Bizfest. - https://bizfestsw.co.uk/get-involved/Ashley is joined by three guests:Jaiyé (reThink Your Perspective), Productivity Coach helping you manage what you do with your time (not “time management”).Sarah Edwards (Frog Marketing), Certified StoryBrand Guide focused on marketing that drives revenue.Keisha-Ann Down (Yes & Co), master coach helping high achievers get unstuck through bespoke coaching around belonging, uniqueness, and freedom.What we cover:Choosing the right coach (and why speaking to more than one helps)Activity management, habits, and simple focus tools like PomodoroROI-led marketing, clearer messaging, and cutting wasted effortHow to make your stand stand out at BizFest, plus what each guest is bringingFind them at BizFest:Jaiyé: Stand 88 (spin the wheel and win productivity goodies)Sarah: Stand 86 (free marketing strategy guides + live website reviews)Keisha-Ann: Stand 150 (tea, planner access giveaways, and coaching offers)Connect with the guests:Jaiyé: https://rethinkyourperspective.com| https://www.linkedin.com/in/jaiye-cordory/Sarah: https://frogmarketing.co.uk| https://www.linkedin.com/in/sarah-edwards-marketing-that-works/Keisha-Ann: https://yesandco.uk| https://www.linkedin.com/in/keishmycoach/More from Ashley:LinkedIn: https://www.linkedin.com/in/ashley-leeds-15-minute-guy/Website: https://just.15mins.day/Visibility Score Quiz: https://15mins.day/scoreSubscribe for more Live & Linking episodes. New conversations every week.MODE 3: YouTube Chapters (00:00 copy/paste)00:00 BizFest SW Takeover Week 4 intro01:20 Keynote lineup and what to expect on the day05:54 Three guests join the studio06:30 Quick intros: productivity, ROI marketing, bespoke coaching09:41 Who should be your first hire as a business owner?14:30 How Jaiyé got into productivity and activity management17:34 Sarah on ROI, StoryBrand, and cutting the marketing waffle21:44 Keisha-Ann’s journey and coaching values (belonging, freedom, uniqueness)25:41 Which stand are you on and what’s the giveaway?31:08 Where to find each guest online31:57 Wrap upPodcast Show Notes BizFest SW Takeover Week 4 is all about reducing overwhelm with practical moves that create clarity. Ashley is joined by three guests covering productivity, marketing, and coaching for business owners who want results without the chaos.Jaiyé (reThink Your Perspective) breaks down why “time management” is a myth, and what actually works: managing your actions. Expect simple focus strategies like Pomodoro and the power of small habit shifts. Keisha-Ann Down (Yes & Co) shares why coaching only works when there’s a real fit, and why it’s smart to speak to more than one coach before committing.Sarah Edwards (Frog Marketing) brings the marketing reality check: your marketing should drive revenue, not random activity. She talks messaging clarity through a StoryBrand lens, and how to stop wasting effort on the wrong things. If you’re heading to BizFest, you can meet them on the day: Jaiyé on Stand 88, Sarah on Stand 86, and Keisha-Ann on Stand 150.

Bizfest Takeover WK 3 with  Tia, Adrian and RebekahBizFest South West Takeover Week 3 is packed with the stuff business owners actually talk about when the cameras are off: AI that saves time (not just fancy tools), getting your head clear enough to make better decisions, and sorting the anxiety that shows up when you have to walk into a room full of strangers and “network”.Gavin kicks us off with a BizFest update: we’re a little over 71 days out from the doors opening on 1 April, there are around 30 exhibitor stands left, and the exhibitor-only networking event is happening on 28 January at Dartington Hall. He also shares why they’ve shortened the speaker schedule this year: fewer talks, more time on the floor, more real conversations and more networking.More information - https://bizfestsw.co.uk/Then we meet three exhibitors:Tia Collard from fiftyminds breaks down the biggest AI myth for SMEs. If your business runs on vibes and messy processes, AI won’t fix it, it’ll just accelerate the chaos. She talks about cancelling the “million tools”, mapping what you actually do day to day, and using AI in the back end where it quietly makes you more efficient.Adrian Ferraro from The Bioasis explains why the best business ideas don’t happen in four square office walls. His off-grid retreats and team days in South Devon are designed for resilience, teamwork, leadership and clearer strategy, with proper outdoor experiences, not just a walk and a chat.Rebekah Gabrielle clears up what hypnotherapy is really like. No stage-act nonsense, no clucking like a chicken. Just working with the subconscious, the part of the mind “running the show”, to help with anxiety, self-worth, relationships, and even smoking.Website: https://www.thebioasis.comLinkedIn: https://www.linkedin.com/in/adrian-ferraro-18048814/Instagram: https://www.instagram.com/thebioasis/Email: mailto:[email protected]: tel:+441392984878Website: https://www.fiftyminds.comLinkedIn: https://www.linkedin.com/in/tia-collard/Book a call: https://fiftyminds.com/contact-2/Email: mailto:[email protected]: https://www.investorincustomers.comLinkedIn: https://www.linkedin.com/in/sharonclapp1/Email: mailto:[email protected] the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day How visible are you on LinkedIn?  Get your free report here. e ⁠https://15mins.day/score 

This week on Business Fest, we’re talking about the stuff that makes your business look credible fast: PR, personal branding photography, and print that actually gets picked up and remembered.I’m joined by:Natalie Trice (Natalie Trice Publicity) on how to get visible without feeling intimidated by PRLucy Holding (Lucy Holding Brand Photography & Media) on helping camera shy business owners show up confidently and consistentlyMartin Taylor (1Vision Print) on print, branded merch and exhibition stands that do the heavy lifting when you’re busy talking to peopleWhat we cover:- Why PR is not scary when you start by being your own newsmaker- How to get photos that look like you, not a version you think you “should” be- What to put on your stand so people instantly know who you are, what you do, and how you help- Why freebies work best when they’re part of a real conversation- How branding, photography, print and PR all connect as one storyGuest links:Natalie Trice Publicity: https://natalietrice.co.uk/Natalie on LinkedIn: https://uk.linkedin.com/in/natalie-triceLucy Holding Brand Photography & Media: https://www.lucyholding.co.uk/Lucy on LinkedIn: https://uk.linkedin.com/in/lucyholdingbrandLucy on Instagram: https://www.instagram.com/lucyholdingbrandphotography/1Vision Print: https://www.1visionprint.co.uk/1Vision Print on LinkedIn: https://uk.linkedin.com/company/1vision-printAshley’s links:LinkedIn: https://www.linkedin.com/in/ashley-leeds-15-minute-guy/Website: https://just.15mins.dayLive & Linking Hub: https://just.15mins.dayTimestamps:00:00 Intro and chaos, we’re live00:23 What today’s show is about (marketing, branding, PR)01:17 Natalie: what PR really does for business owners01:53 Lucy: confidence and consistency with brand photography02:40 Martin: print, merch and display that helps you stand out03:31 Gavin joins, BizFestSW update06:29 Where to start with PR without overthinking it09:11 Helping people feel natural on camera12:14 Common print mistakes and how to spend your budget well15:13 Why exhibiting works when you treat it like relationship building19:23 Practical tips to maximise your stand and your exposure29:43 Lucy’s Brand Boost Day mention31:02 Natalie’s book and publicity basicsWatch the episode, like, comment, and subscribe.Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-ytPODCAST Episode Number 225

We're kicking off 2026 with a bangThe BizFest SW Takeover is officially here! In this special launch episode, I’m joined by the ever-enthusiastic Gavin Harris from Fourfront Events, alongside the brilliant Kate Moss from Vranch House and performance coach Alan Olive. We reflect on what made BizFest 2025 such a roaring success, from the vibrant energy on the show floor to the behind-the-scenes planning that brought it all to life. Gavin gives us a sneak peek at what’s coming in 2026.  This means exhibitor enquiries up 400% and a growing sense of community, it's shaping up to be something really special.Kate shares how one day at BizFest completely transformed her charity’s approach to networking. Her story is full of heart.  It proves that even small connections at events can create big ripples. Meanwhile, Alan talks about bringing Olympic-level insights to business teams and how trust, happiness, and emotional intelligence drive performance. Both guests remind us that business isn’t just about profit.  Business is more about people, purpose, and showing up with energy and care.Whether you’re thinking of exhibiting, visiting, or just want a feel-good hit of business inspiration, this episode sets the tone for what BizFest SW is all about. Fun, meaningful conversations. Real community. And a shared commitment to helping the Southwest thrive. Pop it in your diary now: April 1st, Westpoint Arena. You’re not going to want to miss it.Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-ytEpisode Number 224

Live & Linking #96 with Ben WesterbyBen Westerby is the kind of person you remember on LinkedIn, and not because he’s shouting louder than everyone else. But because he is consistent.He’s built a strong reputation as a fractional Finance Director and business mentor, and he’s done it by being consistent, being human, and leaning into what makes him different. And that includes the Friday jokes. His jokes are supposed to be a bit rubbish, and that’s exactly why people stop scrolling. But the real story is how Ben’s used LinkedIn to build trust over time, turn visibility into conversations, and create a business model that actually gives him breathing room.In this episode we get into what “fractional” really means, why it’s becoming more common, and how Ben supports businesses that need senior financial input without the cost of a full-time FD. He shares how he shifted into a retainer model, planned his client cadence right through to the end of 2026, and why doing fewer things better has helped him create more balance. We also talk LinkedIn properly: the algorithm being all over the place, why consistency wins anyway, and how speaking on stage and meeting people through LinkedIn has had a massive knock-on effect in the real world too.Ben’s top LinkedIn tips are simple, and that’s why they work.Ben WesterbyEmail: [email protected]: https://www.westerbyconsultancy.co.uk/LinkedIn: https://www.linkedin.com/in/ben-westerbyPortfolio (fractional) Finance Director and business mentor. Best known for his Friday jokes on LinkedIn, proving accountants do have a sense of humour, even if the jokes are intentionally terrible.Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Live & Linking #95 with Nicky Dunn and FriendsThis is the final Live & Linking before Christmas, and we’re going out with a bang (and a few dodgy Christmas hats). I’ve got the wonderful Nicky co-hosting with me, and we’ve lined up three fantastic guests to help us reflect, laugh, and share a bit of wisdom from what’s been a wild, wonderful 2025.First up is Kate Manton, coach, facilitator and speaker from Baobab Works. She’s had a belter of a yea BOOM!!!   She launched her own business, joined the PSA, doing speaking gigs, and properly showing up on LinkedIn (after a bit of a confidence wobble). Her work helps leaders and teams cut through the noise and actually communicate like humans — with clarity, humour and proper connection. If you’re thinking about stepping up your team dynamics or personal presence in 2026, she’s your [email protected] we spoke to Andy HixHe’s a leadership coach who’s on a mission to help men in high-pressure tech and finance roles lead with emotional intelligence and self-awareness. Andy ran sixteen men’s mental health workshops in November (yes, sixteen!) and is now planning a leadership retreat for 2026. His approach blends mindfulness, vulnerability and years of coaching experience — he’s got that calm, grounded energy you want more of. You’ll find him at andyhix.com or connect with him on LinkedIn.📧 [email protected] finally, Ali Young from AY Business Law brought both legal wisdom and Christmas antlers to the party. Ali’s not your average solicitor — she helps business owners plan their exit from day one, not just when a buyer knocks. With nearly 30 years in law (and a £70m deal under her belt), she simplifies the whole process and keeps the human side front and centre. If you're even thinking about selling your business one day, get her on your radar now. You’ll love her straight-talking approach — and she gives free legal advice too!📧 [email protected] | LinkedInSo whether you're still working, wrapping presents, or driving home for Christmas — pop this on. It's full of honesty, humour, a few touching moments, and plenty of inspiration to take into 2026.Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Live & Linking #94 with Heather BarrieThis week’s guest is Heather Barry, a brilliant goal achievement strategist who doesn’t just talk about setting goals—she shows us how to actually achieve them. If you’ve ever rolled your eyes at SMART goals or felt like traditional methods don’t quite fit the way you work, this one’s for you. Heather’s M.A.R.S.T.A goal-setting method is a total game-changer—designed to work with the way your brain ticks, whether you're a creative, a planner, or somewhere in between.We talked about why most people fail at goal setting (hint: it’s not laziness) and how understanding your personal productivity style makes all the difference. Heather introduces us to her Animal Productivity Quiz—where you might find out you’re a squirrel, a terrier, or even a magpie—and explains how knowing your dominant ‘animal’ helps you plan better, stay focused, and get things done without burning out. It’s fun, it’s insightful, and it’s surprisingly accurate!So if you’re starting to think about what you want 2026 to look like, tune in. We cover everything from how to break down big goals into doable actions, why focus and accountability matter, and how to avoid the “set and forget” trap. Heather also shares her goals for next year—including expanding her coach training programme and embedding her M.A.R.S.T.A method into more organisations. You’ll come away from this episode ready to plan in a way that feels inspiring, achievable, and totally personal.🔗 Connect with Heather Barry: 🌍 Website: www.marstagoals.com 📲 LinkedIn: linkedin.com/in/heatherbarrie1 🧠 Take the Animal Productivity Quiz: Click hereDon’t just set a goal—set the right kind of goal. Let’s do this. Like, comment, subscribe!Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Live & Linking #92 with Louise McDonnellThis week, I’m joined by Louise McDonnellBOOM!!!She is a marketing strategist, agency owner, and all-around expert in helping service-based businesses turn their social media into a sales machine. Based in Ireland, Louise has been in the marketing game since before Facebook was even a thing, and she’s still ahead of the curve.We explore Louise’s five-pillar framework for building a social selling system that actually works. She explains why the real work happens before you start posting, how to sharpen your messaging, what makes lead generation effective, and why AI isn’t the magic bullet.All this from her INSIGHTS!!Whether you DIY your marketing or outsource it, Louise lays out a clear roadmap that’ll help you stop guessing and start growing.So if you’ve ever felt stuck on social media or wondered why your content isn’t converting, this is your wake-up call. Louise’s approach is practical, tested, and genuinely doable.  Even if marketing isn’t your thing. And with her free masterclass and assessment, you’ve got everything you need to get started.Name: Louise McDonnellEmail: [email protected]: www.sellonsocial.mediaWebinar Site: www.sellonsocialmedia.academyLinkedIn: linkedin.com/in/louisemcdsocialShort Bio: Louise McDonnell is an award-winning social media strategist and coach, a four-time best-selling author, and the founder of SellOnSocial.Media Digital Marketing Agency & Academy. For over 20 years, Louise has helped coaches and consultants grow online with clear systems and fresh perspectives on messaging and business strategy. She's the coach every business owner dreams to meet: approachable, interactive and deeply invested in helping you succeed.Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Live & Linking #92 with David CookHere’s our latest episode of Live & Linking, and this week I’m joined by David Cook, a former CFO who swapped boardrooms for bootstrapping when he bought Practice Flow.This is a practice management tool built specifically for accountants and bookkeepers. What makes this story even more inspiring? David did it to help create a meaningful job for his autistic son, who now works with the development team.We dig deep into what it’s like to go from retirement-ready to startup life, and how David’s decades in finance (Laura Ashley fans, yes, that Laura Ashley) shaped the way he approaches building a business. We explore the frustrations accountants face with complex software, and how Practice Flow keeps things simple, smart, and stress-free by automating task management, syncing with Companies House, and ditching the spreadsheets.If you’re an accountant still juggling deadlines with post-it notes and Excel filesOr you’ve thought about moving to a tool but feel overwhelmed by the choices. This episode gives you some ideas worth listening to. David explains what makes Practice Flow different, what’s coming next, and why real customer conversations are now his favourite part of the job.Try Practice Flow: https://practiceflow.ioWatch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Live & Linking #91 with Karen EckstienThis episode is a resilience masterclass with Karen Ekstein — business growth and resilience expert, speaker, and all-around superstar If you're feeling the weight of year-end pressure, facing challenges in business or life, or just need a bit of a boost, this one is for you.Karen shares her incredible personal journey through 30 surgeries, near leg amputation, and chronic illness, and how she came out stronger, happier, and more resilient than ever. She doesn't just talk about resilience.She lives it. And she’s packed this conversation with tools, insights, and stories to help you build yours too.We dive into:Some of Karen’s 8 tools of resilience (T4, Gratitude, Accountability, and more)How to deal with setbacks and keep going when life keeps knocking you downThe difference between surviving and thriving, and how to choose your mindsetThis episode isn’t woo-woo.It’s practical, uplifting, and powerful. Whether you're a business owner, a team leader, or someone who just needs a little encouragement, you'll love this show.Website: www.kareneckstein.co.uk Email: [email protected] LinkedIn: https://www.linkedin.com/in/kareneckstein-helping-you-manage-risk Phone: 07973 627039Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Live & Linking #90 with Dave and Karen MeadowsWhat do you do when life gives you a massive nudge? You build something brilliant. That’s exactly what Karen and Dave did when ITV made them both redundant. With a baby on the way, no job, and a whole lot of courage, they poured their redundancy pay into a cabin at the bottom of their garden, and started PUSHED, a now award-winning animation company.We chat through the entire journey. From their first projects to landing clients like the BBC, NHS, and celebrity chefs, to weathering the storms of economic crashes, Brexit, and COVID. It’s not all been easy. But every challenge made them stronger—and their team of five is now one of the most respected creative studios in the South West.But this episode isn’t just about animation. It’s about the people who show up when it matters. Karen was the first person to pay me for LinkedIn training. She believed in me before I did.  And she even sent me scones in the post. That small gesture changed everything. We talk about community, connection, and how little things, like a thank-you card or an offer of support, can ripple out in ways you’ll never expect.We reminisce about the COVID morning calls, where our little online gang kept each other going. We talk about Richie Cridge designing my new website, and James Twigger offering help over a quick chat. This is what happens when you surround yourself with good people. It’s not just about business. It’s about backing each other, celebrating wins, and lifting each other up when things get tough.Karen and Dave also share how PUSHED landed on Amazon Prime, how they got through lockdown by pivoting to e-learning, and why they’re now proudly part of Small Business Saturday’s #SmallBiz100. They open up about the pressures of pricing, imposter syndrome, and why having a good team and a solid community makes all the difference.So whether you're starting out, facing a wobble, or just need to hear a real story from real people, this one's for you. It’s full of gold, grit, and loads of laughs.LinkedIn: www.linkedin.com/in/karenmeadows-pushedanimationWebsite: https://pushed.co.ukInstagram: www.instagram.com/pushed_designTikTok: https://www.tiktok.com/pushed_designEmail: [email protected] Business Saturday - https://smallbusinesssaturdayuk.com/Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Live & Linking #89 with Tom GriffithsIf you're a small business owner who avoids looking at your numbers, this episode is for you. I'm joined by Tom Griffiths, a fractional CFO who's on a mission to demystify the numbers and help business owners make smarter decisions. We cover the difference between profit and cash (it’s not what you think), why so many people get into trouble with HMRC, and how a simple spreadsheet could stop your business going under.Tom’s got a brilliant way of making finance feel less scary and more like a useful tool. Whether you're turning over £50k or £15 million, there’s something in here that will make your business better. We talk forecasting, director’s loans, cash flow traps and even how to spot the best time of year to take a holiday—just by looking at your books.Grab Tom’s FREE 13-week cashflow forecast tool here: https://cash-flow-forecast.gr-site.com/About Tom GriffithsTom is a business owner and finance expert who helps small businesses build a growing, successful company. With over 10 years of finance experience from JPMorgan, he now works directly with business owners to simplify the numbers and make smarter decisions. Whether it's M&A, exit planning, or everyday cash flow, Tom makes the complex feel manageable.Connect with Tom Website: synergycfosolutions.co Free Cashflow Tool: cash-flow-forecast.gr-site.com LinkedIn: Tom Griffiths, CFOWatch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Live & Linking #88 with Jeff WenbergIf your website or pitch isn’t turning heads or getting results, this week’s episode of Live & Linking is going to help you fix that. I’m joined by Jeff Wenberg, a full-stack marketer who’s helped scale some seriously big online businesses. These days, he’s working with coaches and entrepreneurs to rebuild demand for their offers without changing a thing about what they sell. It’s all in the messaging.We unpack what makes a pitch truly effective and why so many business owners lead with the wrong message. Jeff explains why your headline, your landing page, even your LinkedIn bio should focus on what your audience is already thinking about. Forget clever wording or long explanations. If your message isn’t clear in the first few seconds, people will scroll right past. We also talk about the role of AI in marketing and how Jeff created PitchGPT to help people get out of their own heads and into the minds of their customers.From his early days in Nashville to landing roles at Leadpages and Salesmsg, Jeff shares real stories with solid lessons. There’s something here for anyone looking to sharpen their communication, attract better clients, and create content that actually moves the needle.Connect with Jeff:Website: https://jeffwenberg.comLinkedIn: https://www.linkedin.com/in/jeffwenberg/Instagram: https://www.instagram.com/iamjeffwenberg/PitchGPT: https://jeffwenberg.com/pitchgptWatch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Live & Linking #87 with Anjie CarlessWhat colour are you? This week, I chat with the ever-insightful Anjie Carless, founder of Cortex Training Ltd and a seasoned coach with a passion for helping people understand themselves and each other. Anjie uses Insights Discovery.  This is a colour-based personality profiling tool rooted in Jungian psychology.  She uses it to help teams communicate better, grow stronger, and genuinely thrive. She’s been at it for nearly two decades and knows exactly how to spot a “Sunshine Yellow” from a mile away.In our chat, we explored how knowing your personality colour can totally shift how you show up at work (and on LinkedIn). From figuring out why some people frustrate you to discovering how to find the perfect VA, Anjie breaks it all down in a super practical way. She even shares what my profile says about me.  Surprise, surprise,  I’m Yellow with a dash of Green! Plus, we dig into the role colours play in leadership, business decisions, and even marketing  (And why your logo colour might say more than you think).If you lead a team, run a business, or simply want to understand people better, this episode is full of takeaways. And if you’re in Devon and curious about profiling, Anjie’s got some special workshops lined up.Email Anjie: [email protected]: 07824 559724Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

What happens if LinkedIn locks you out? That’s exactly what happened to Melanie Goodman—and she had no idea why. In this episode, Melanie shares how her account was suddenly restricted, the hoops she had to jump through with support, and why it took over two months to get her profile back. For anyone worried about losing access to their LinkedIn, this is a must-listen.We get into the common triggers that can cause restrictions (spoiler: it's not always obvious), plus the workaround Melanie used by transforming her company page to keep engaging with her audience. She also introduces us to Substack—what it is, why she chose it, and how she grew a list of 25,000+ subscribers in just a few months. It’s clever, practical, and might just change how you think about LinkedIn vs email.Melanie runs Trevisan, a specialist LinkedIn consultancy for professionals in the legal, financial and regulated sectors. With her combined expertise as a lawyer and marketer, she helps leaders create smart, compliant, and effective LinkedIn strategies. If you want to protect your presence and build more resilience into your business, Melanie’s story is packed with tips and real-world inspiration.Connect with Melanie Goodman:Website: https://www.trevisanconsulting.com/LinkedIn: https://www.linkedin.com/in/melaniegoodman-training-marketing/Substack: https://www.linktank.pro/linktankEmail: [email protected] the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

In this episode of Live & Linking, I’m joined by Helen Young, Marketing Officer at the Growth HubHelen is someone who truly understands what it takes to support small businesses across Devon and Somerset.They have even supported me.  And you’ll hear all about it during the show.We dive into Helen’s journey from running a family holiday home business to shaping marketing for one of the most proactive business support hubs in the UK. She opens up about the real challenges business owners face (hello, bookkeeping!), how the Growth Hub helps solve them, and why face-to-face support still matters in this digital world.We also talk about what makes a good event, why networking is a must for any business owner, and how Helen and her team are using AI to stay ahead of the curve. IConnect with Helen Young and the Growth Hub: Email: [email protected] Website: heartofswgrowthhub.co.uk LinkedIn: Growth Hub on LinkedIn Digital Support: heartofswgrowthhub.co.uk/digital-link Phone: 03456 047 047Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Taming the AI Overwhelm - Live & Linking #84 with Wendy RogersIn this episode, I’m joined by Wendy Rogers, an AI and tech tools expert helping small businesses reduce overwhelm and feel more confident with all this newfangled tech. Based in Liverpool, Wendy breaks it down without the jargon and shows us that you don’t have to be a techie to make AI work for you.We dig into the stress a lot of people feel when they hear about AI. “Should I be using ChatGPT? Or Gemini? Or Claude?” Sound familiar? Wendy shares simple ways to get started, how to avoid shiny object syndrome, and the one thing to do before you go signing up for yet another tool.You’ll hear about practical things AI can help with—emails, social posts, recipes, spreadsheets—and how to use tools like Descript, Gamma, and Perplexity to get time back in your business. Wendy also shares how to create custom GPTs, keep your prompts tidy, and stop your ChatGPT from turning into a digital junk drawer.Grab the free list of tools mentioned in this episode here: https://just.15mins.day/34079/files/68da9aaedca92_1759156910_ai-tools-from-live-linking-ashley-leeds-the-15-minute-guy.pdfConnect with Wendy: https://www.savetimeinbusiness.com https://www.linkedin.com/in/wendyrogers-ai/Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Money Confidence Starts With A Conversation  Here’s another cracking episode from the Live & Linking show, and this week I’m joined by Abby Birch.  She is a financial wellbeing coach, motivational speaker, and all-round money mindset champion. We’re talking honestly (and practically) about something that affects all of us: money.Abby shares why money is still a taboo in the UK, how shame plays a massive role in our financial decisions, and what we can do about it. We dive into her 3Cs frameworkControlClarity, and ConnectionThis is a great way to get back in charge of your finances without judgment or overwhelm. Whether it’s budgeting, saving for a holiday, or just not panicking when the boiler breaks, Abby’s approach is simple, relatable, and full of easy wins.We also highlight two brilliant support services—MoneyHelper and StepChange—for anyone needing free, trustworthy help. Abby’s big message? You’re not bad with money, you’ve just never been taught how to manage it—and that’s fixable. If you’ve ever felt confused, stuck, or ashamed when it comes to your finances, this one’s for you.Connect with Abby Birch: Website – https://www.mymoneyexplained.com Email – [email protected] LinkedIn – https://www.linkedin.com/in/abby-birch/Abby is a financial wellbeing and money expert with 25 years of experience helping people feel more confident and in control of their finances. She works with organisations, individuals, and neurodivergent communities to reduce financial stress and build financial resilience through practical, engaging, and stigma-free support.Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Live & Linking #81 with Stephanie MarshallIIn this episode of Live & Linking, I chat with the unstoppable Stephanie Marshall.  She is a multi-award-winning bookkeeper, accountant, podcaster, author, and community builder. If you’ve ever felt like you’re juggling too much, Stephanie’s story will resonate with you in all the best ways.We dive into how she built her thriving practice ABCSUK during the pandemic, launched a podcast to help those who couldn’t afford premium services, wrote a book to fix the UK’s financial literacy gap, and even created a safe community space for introverted bookkeepers. All in just three years!This is a masterclass in making an impact without burnout. We talk content, confidence, and community. And if you’ve been thinking about starting a podcast but feel nervous? Stephanie shares exactly how she did it.  Just by starting in her PJs, one episode at a time.Connect With Stephanie• Website/Links: https://linktr.ee/abcsuk• LinkedIn: https://www.linkedin.com/in/stephanie-marshall-micb-pmdip-icpa/Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Get your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Do you prefer the buzz of a massive flagship show—or the magic of a local, friendly one-day event?In this episode, I’m joined (for the 16th time!) by the brilliant Caroline Hobden, the powerhouse behind Accountex. We’re talking all things Accountex Manchester 2025 and why it’s not just a smaller version of London, but a different beast entirely. Think more connection, more community, and less time sprinting between 13 theatres.Caroline shares some of the surprises coming to this year’s event, including AI masterclasses, MTD prep, and a special Solo Traveller Lounge for first-timers. Whether you’re coming from down the road or all the way from Devon (like me), she makes a solid case for why Manchester might be the UK’s friendliest finance event.Then we’re joined by Dermot Hamblin, creator of the Curly Wurly LinkedIn League, to chat about who’s smashing it online (spoiler: Grace Hardy), what inspired the list, and how it’s become a bit of a legend in its own right. It’s a proper feel-good conversation—with laughs, takeaways, and the reminder that big things happen when you show up.🎟️ Register for Accountex Manchester: https://www.accountex.co.uk 📩 Caroline’s Email: [email protected] 🔗 Caroline on LinkedIn: linkedin.com/in/caroline-hobden-62888519Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Connect with the show The Live & Linking HubGet your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Here’s Episode 79 of the Live & Linking podcast, and this week I’m joined by Craig Allen—aka the Black Knight—for a bold and brilliant conversation on mindset, growth, and leadership. Craig is the founder of Different Mindset, where he helps business owners develop what he calls the Five Pillars Growth Method. If you’ve ever felt stuck, doubted yourself, or just wanted someone to give you a kick up the backside this is for you.We unpack the mental roadblocks that hold so many business owners back: imposter syndrome, limiting beliefs, and the fear of standing out. Craig explains how these thoughts take root, often from past experiences, and why they sneak up on us even when things are going well. He shares how he helps clients reframe their thinking, set bolder goals, and stop underselling themselves. There’s loads in here about how to lead yourself first, before you try leading a team.This episode is full of lightbulb moments, hard truths, and some top-tier banter from the comments section (thanks, Jeff and co.). Whether you’re just starting out or trying to break past a growth plateau, you’ll walk away with fresh tools and renewed energy.Date & Time: 7/11/2025 17:55:57 Name: Craig Allan Email: [email protected] Website: www.different-mindset.co.uk LinkedIn:  https://www.linkedin.com/in/craig-allan/ YoutTube  https://www.youtube.com/@[email protected] www.different-mindset.co.uk https://www.youtube.com/@DifferentMindset-CA "CRAIG THE COACHI’m a Business & Executive Coach with deep, real-world experience in Business Management, Growth and Development across multiple sectors, over a career spanning more than 40 years. Today I coach Founders, Executives & Business Owners to “Scale with Confidence.” I work with growth-driven leaders, entrepreneurs, and solopreneurs who are often successful on paper but feeling stuck and overwhelmed by competing priorities. I create a safe and secure environment where they can be as open and honest as they choose to be. I conduct a deep dive using my Reflections Workbook and make them think more about their life and business than they ever have before. This helps me get them in the right mindset, ready to scale with clarity, purpose, and confidence. Through structured coaching, strategic planning, and proven tools, I help them gain perspective, identify roadblocks, and make better decisions. Whether they're scaling up, leading change, or building culture, I’m there to challenge them, motivate them and hold them to account. This means I keep them focused, and ensure they follow through on what matters most. It’s about building momentum, not just in their business, but in their lives and their leadership. It’s not about adding more, it’s about unlocking what’s already there.Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Connect with the show The Live & Linking HubGet your free LinkedIn profile review: https://just.15mins.day/f/review-yt

LinkedIn can be the biggest and best networking event you ever attend, and you do not even have to leave your house. In this conversation with Tim Duncan from Profit First Professionals UK & Ireland, I explain how accountants, bookkeepers, and coaches can use just 15 minutes a day to grow their network, build trust, and attract clients.We explore why LinkedIn works exactly like a great in-person networking event, minus the sweaty café and the three-hour round trip. I share exactly what to do in those 15 minutes – from commenting on posts and sending connection requests, to sharing content that gets remembered – and why the aim is to start conversations, not sell.You will learn how to make your profile instantly more appealing with four quick wins, how to use branding to become instantly recognisable, and why giving away useful content will actually win you more business. We also look at how to stand out in a crowded market, why consistency matters more than any algorithm trick, and how to post without overthinking it.If you have ever asked:How do I get more leads on LinkedInWhat should I post on LinkedIn as an accountant or bookkeeperHow do I make my profile stand outWhat can I achieve in just 15 minutes a dayThis episode gives you clear, practical steps you can start today.Connect with AshleyLinkedIn: https://www.linkedin.com/in/ashley-leeds-15-minute-guy/Website: https://just.15mins.dayName: Tim SeymourEmail: [email protected]:⁠ Profit First UK⁠LinkedIn Profile:⁠ Tim J. Seymour⁠Facebook Group:⁠ Croissants and Coffee⁠Company Website:⁠ Profit First UK⁠Biography:Tim Seymour is the Joint Master Licence Holder (alongside Duncan) of Profit First Professionals in the UK. He supports members firstly through the certification programme and secondly by helping them determine how to offer all the techniques they have learned (and continue to learn) to their clients, while also attracting higher calibre clients into their business.

This week on Live & Linking, I’m chatting with the brilliant Judith RaffertyShe is a copywriter and content strategist who’s been quietly using my LinkedIn post ideas since 2022… without me knowing! When we finally met, she showed me her spreadsheets, and I knew we had to bring her on the show. Judith’s been in marketing for over 30 years, working across hospitality, events, and beyond, and she’s full of practical advice on making your content hit home.We dig into why content isn’t about likes, followers, or vanity metrics.  It’s not abou the numbers.  It’s about connecting with the right people in the right way. We also cover the power of personal quirks, the importance of scroll-stopping headlines, and why less content but more connection is the key to being remembered.If you’ve ever struggled with what to say, worried your writing isn’t “good enough,” or felt drowned out by the noise online, this episode will help you see things differently. Judith’s tips are simple, human, and easy to put into action right away, whether you’re writing for LinkedIn, your website, or just about anywhere else, this episode is for you.Name: Judith Rafferty mail: [email protected] Website: www.fruitionventures.co.uk LinkedIn: https://www.linkedin.com/in/judith-rafferty/ Instagram: https://www.instagram.com/fruition.copywriting/ Facebook: https://www.facebook.com/copywriter.manchesterResident doyenne of business copywriting services.  She is a Virgo, cat worshipper, Netflix binger, baker, and concert-goer.You can call me Jude, J, or JR (throwback to my Dallas days in the ‘80s). Just don’t call me Judy. I spent years in sales within hospitality, events, and travel trade before returning to my original childhood calling – words.When the hospitality and events industries took a hit (thanks, Credit Crunch and COVID-19), I took control and went all-in on business copywriting services. Oh, and did I mention my two children in furry jackets, Minnie and Nelson, keep me sane? And I’m obsessed with the Manic Street Preachers (seen them live 50+ times!).What Judith can do for youWebsite & Landing Page CopywritingSEO Article and Blog Post WritingSales Emails, Letters, and Email SequencesLinkedIn Post WritingCase StudiesDone-With-You Copy Polishing for content you've already written or AI-generated textWatch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Connect with the show The Live & Linking HubContact InformationAboutSpecialisationsGet your free LinkedIn profile review: https://just.15mins.day/f/review-yt

Marketing Isn’t Magic. It’s a ProcessIf marketing feels like a mystery or just another thing on your to-do list, this episode will clear the fog. This week I’m joined by Mags Bradshaw, the founder of My Marketing Button and Red Button Marketing Training. She’s built a career showing businesses (especially accountants!) that marketing doesn’t need to be complicated.We just need a proper process.We get stuck into what’s really going wrong with most marketing strategies don’t work.  Why your team already holds the key to your best content, and how Mags’ visual marketing framework helps business owners make better decisions.All without hiring an expensive agency. If you’ve ever felt like marketing is “not for you,” Mags will change your mind.Connect with Mags: Website: https://www.mymarketingbutton.co.uk LinkedIn: https://www.linkedin.com/company/my-marketing-button/ Red Button: https://www.linkedin.com/company/redbuttonmarketingtraining/ Email: [email protected] can view the full YouTube episode HEREConnect with Ashley on LinkedIn My Website ⁠https://just.15mins.day Connect with the show The Live & Linking HubFree LinkedIn Profile Review: https://just.15mins.day/f/review-yt

How to Lead with AI Without Losing Your Humanity – with Jamie Bykov-BrettWhat if the future of AI isn't about robots taking over, but about helping humans thrive?In this episode, I’m joined by Jamie Bykov-Brett, an award-winning social impact entrepreneur, global innovation expert, and founder of the Executive AI Institute and Netropolitan Academy. Jamie has worked with leaders across the world to help them understand and apply AI in practical, powerful ways.We explore how AI can enhance leadership rather than replace it, what business owners need to know about tools like ChatGPT and Custom GPTs, and how immersive tech like digital twins and the metaverse is reshaping education and business. Jamie shares real-world insights and breaks down the jargon, helping us see how small businesses can start using these tools without getting overwhelmed.This episode is packed with practical takeaways and big-picture thinking. If you're curious about AI, wondering how to start using it, or want to understand what human-centric innovation really looks like, this one’s for you.What you'll learn:How to use AI to support teams, not sideline themWhat Custom GPTs and agents actually are, and how they workWhy inclusion and accessibility are essential in digital transformationSimple ways to bring automation into your business without losing your valuesSubscribe to the show and get ready to see AI through a more human lens.Connect with Jamie Website: bykovbrett.net LinkTree: linktr.ee/jamiebykovbrett LinkedIn: linkedin.com/in/jamiebykovbrett Socials: @JamieBykovBrettLet me know what you think. If you’ve got a question for Jamie, drop it my way.You can view the full YouTube episode HEREConnect with Ashley on LinkedIn My Website ⁠https://just.15mins.day 

Live & Linking #75 | How to Run Webinars That Actually Sell, with Simone VincenziEver delivered a webinar that got great feedback but zero sales? This episode is for you.Ashley is joined by Simone Vincenzi, founder of GTEx and a globally recognised expert in webinar strategy. With over 1,000 live events behind him, Simone shares how he went from running 25 webinars without a single sale to building a repeatable system that consistently converts.This conversation goes behind the scenes of what makes a webinar truly work. Simone breaks down the structure, mindset, and presentation skills needed to turn interest into income.What you’ll learn:• The three questions every sales webinar must answer• Why your pitch deserves more time, not less• How to build content around objections, not just information• The difference between training and selling• How to create genuine connection and urgency without pressureWant more visibility, leads, and confidence on LinkedIn?Visit www.just.15mins.day and connect with Ashley on LinkedIn.Guest Name: Simone VincenziEmail: [email protected]: https://simonev.coLinkedIn: https://www.linkedin.com/in/simone-vincenziTwitter: https://twitter.com/simonegtexInstagram: https://www.instagram.com/officialsimonegtexFacebook: https://www.facebook.com/simonegtexBio:100 million new businesses start every year and 90 percent of them fail within 3 years. How do we create sustainable businesses?Simone Vincenzi is a multi-award-winning serial entrepreneur and author who has helped people to launch more than 500 profitable businesses before he reached the age of 30. He writes for Forbes, Entrepreneur Magazine and regularly features on television and radio.In this episode, Simone shares how you can become an authority in your field and get known, get paid, and make an impact.

If you’ve ever doubted yourself, felt stuck, or told yourself “I’m just not confident”... this episode is for you.This week I was joined by Jasmine Navarro, a certified family wellbeing expert and seasoned educator who now helps people around the world find their voice, build resilience, and feel enough—just as they are. Together, we break down what confidence really means, why journaling and self-awareness are so powerful, and how to start making small mindset shifts that lead to big emotional breakthroughs.What You’ll Learn:Why confidence isn’t something you’re born with because it’s something you buildHow emotional wellbeing directly impacts self-beliefWhy tiny, consistent actions beat grand gestures every timeThe link between past emotional baggage and present self-doubtPractical tips to start tracking your progress—even when you can’t see itWhat to do when your inner voice is holding you backTry This Today:Journal how you're feeling, no filter, no judgmentAsk yourself, “Would I talk to a friend the way I talk to myself?”Take 60 seconds to scan your body and name the emotionReflect on how far you’ve come, not just how far you’ve got to goAbout Jasmine Navarro: Jasmine is a certified family wellbeing expert and a qualified teacher with over 20 years of international experience. She's the founder of WithNava, where she helps teenagers, parents, and educators develop core confidence and emotional resilience through her Creative Confidence program. Her mission? To equip people with the tools they need to thrive—not just survive—in modern life.She delivers workshops globally, supporting schools, teachers, and parents, and her coaching is used by educators, counsellors, and coaches around the world.📲 Connect with Jasmine:Website: www.withnava.comEmail: [email protected]: linkedin.com/in/jasmine-navarroInstagram: @withnavaWatch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Connect with the show The Live & Linking Hub

When Opportunity Knocks: Show Up and Say YesReal Talk, Real People, Real LinkedIn – with G HaridyThis episode is full of warmth, laughter, and the kind of honest conversation you only get when two people genuinely click.Ashley sits down with the brilliant and refreshingly real Gehan “G” Haridy-Ardanowski to chat LinkedIn, showing up as your true self, and why we’ve got to stop overcomplicating it all.From the stories behind G’s unforgettable book title (“From Satan to Sensational HR”) to how she helps small business owners find clarity and confidence in their LinkedIn presence, this is one of those shows that feels like a proper cuppa with mates.Why LinkedIn is the best platform for real human connectionWhat holds people back from being visible onlineHow G supports clients with messaging and personal brandingThe power of simplicity and using your own voiceWhy "doing it your way" always winsG is someone who knows LinkedIn inside out but still makes it feel like fun. She brings decades of experience in HR, training, and leadership — and now uses that to help others show up authentically and effectively. With warmth, honesty, and a few laughs, G supports her clients to stop hiding and start being seen.Ashley and G talk about how their paths crossed (and how much G looks up to Ashley!)G shares why so many small business owners feel frozen when it comes to LinkedInWhy branding doesn’t have to be complicatedG’s tips on getting started when you feel overwhelmedThe behind-the-scenes of G’s transition from HR to helping people be seenHow support, humour and real conversations help unlock LinkedIn successYou don’t need to be polished to be powerful — just be realIf you don’t feel like showing up, there’s often a deeper story to exploreFinding your voice on LinkedIn takes support, not strategy aloneGood branding isn’t about logos — it’s about connectionVisibility is a muscle you build, not a switch you flipName: Gehan “G” Haridy-ArdanowskiEmail: [email protected]: goldensynergytouch.comLinkedIn: linkedin.com/in/gehanharidyGehan “G” Haridy-Ardanowski brings over 20 years of experience in HR, recruitment, and leadership development with major brands like 7-Eleven and Sara Lee. Today, she helps small business owners and entrepreneurs bring their real selves to LinkedIn, supporting them to grow their visibility and confidence online. She’s also the author of From Satan to Sensational HR — a no-nonsense, deeply human take on her journey and her mission to make work (and life) better for everyone.Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day 

What do you do when your planned guest cancels just hours before going live?In this very real and unscripted episode, Ashley Leeds is joined by Tracy Irwin, the dynamic Time Freedom Alchemist, who stepped up at the last minute—and delivered pure gold.Together, they dive into the power of accountability, the magic of saying yes to opportunity, and the mindset needed to grow your business with courage, clarity, and community.Whether you're a business owner flying solo or simply in need of a reminder to trust your gut and show up, this conversation is packed with wisdom, warmth, and real talk.The power of having an accountability buddyHow to say yes to unexpected opportunities (even with zero prep)What it takes to keep learning and growing as a business ownerCreating true financial independence (and why it matters)Lessons from networking events and building authentic connectionsHow Tracy’s painful past fuels her powerful purposeTracy Irwin is a business mentor, bestselling author, and the founder of TI Accountancy. Known as the Time Freedom Alchemist, she teaches entrepreneurs how to take control of their day—and their future—by focusing on what truly matters. In this episode, Tracy shares her journey from running a successful accountancy practice to launching a new mission with heart, hustle, and salted caramel.How Tracy and Ashley’s weekly accountability calls keep them grounded and focusedWhy it’s so important to find someone outside your family to hold you accountableTracy’s recent experience flying to London for a two-day Global Woman event—and what it led toBuilding relationships through curiosity and kindness at networking eventsThe link between lived experience and business purposeLearning as a lifelong habit and why investing in yourself always pays offBehind the scenes of Tracy’s Money Metrics Academy and who it’s forLetting go of “shiny object syndrome” and keeping business simpleUsing a spreadsheet (not a CRM) to track leads with impactAccountability doesn’t need to be expensive—just consistentWhen the right opportunity comes, say yes—even if you’re not readyYour backstory can be your fuel, not your flawTrue financial freedom starts with understanding your own numbersKeep learning, even on a flight—especially when it’s aligned with your missionSmall moments of connection at events can lead to lifelong friendships and new business doorsName: Tracy Irwin Email: [email protected] Website: www.timefreedomalchemist.co.uk LinkedIn: linkedin.com/in/tracy-irwin-4482216 Facebook: facebook.com/timefreedomalchemist Instagram: instagram.com/timefreedomalchemistTracy Irwin is a productivity and time freedom expert who helps business owners take back control of their schedules and their lives. She’s a bestselling author, founder of TI Accountancy, and now leads the Time Freedom Alchemist brand—teaching people how to focus on the metrics that matter. With a gift for making complex finance simple and a heart for supporting others, Tracy shares her own story of resilience and reinvention to inspire others to take action. Whether it’s building systems, creating clarity, or showing up for opportunities, Tracy is all in.Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Connect with the show The Live & Linking Hub

Brutally Honest. Totally Human. – with Nick ElstonHow do you turn pain into power—and use your story to inspire others?In this episode, I’m joined by Nick Elston, one of the UK’s most sought-after speakers on the lived experience of mental health. Described as “a BIG man with a BIG story and a BIG heart,” Nick brings raw honesty and insight to every stage he steps on.We dig into how adversity can shape us—not break us—and why showing up as your true self is one of the most powerful business and life strategies you can embrace.Whether you're a speaker, business owner, or someone just trying to figure things out, this is a must-listen conversation about courage, connection, and showing up anyway.Nick’s journey from breakdown to breakthrough—and what he learned along the wayThe impact of sharing your story (even when it feels messy)Mental health in the workplace and why it’s everyone’s businessHow to build resilience without pretending to be ‘strong’ all the timeSpeaking from scars vs. speaking from woundsWhat business leaders can learn from lived experienceThis episode is for anyone who’s ever felt like they’re “too much” or “not enough.”You’ll get:A new perspective on mental health and resilienceTools to speak your truth without shameInsight into turning adversity into connection and impactPermission to stop hiding and start leading, your wayNick Elston is one of the highest-profile inspirational speakers on mental health, known for his emotional storytelling, powerful delivery, and deep human insight. He shares personal stories of mental illness and recovery to help audiences across the globe open up, reconnect, and rise.Website: www.nickelston.comLinkedIn: linkedin.com/in/nickelstonWatch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Key Topics We Covered:Why You Should ListenAbout Nick ElstonConnect with NickConnect with the show The Live & Linking Hub

In this powerful episode, I chat with Sam Flynn—digital wellbeing specialist and social media trainer—about how to use social media without it taking over your life.We’re talking phone addiction, digital burnout, and what it really takes to create a healthier relationship with your devices (without throwing your phone in the sea).If you’re always “on,” struggling to switch off, or just want more focus and calm in your day—this one's for you.We Dive Into:Why most of us spend over 4 hours a day on our phonesHow apps are designed to keep you hookedEasy wins for building healthier digital habitsCreating boundaries that protect your time and energyWhy workplace culture needs a digital detox tooSam Flynn has spent nearly 16 years teaching people how to use social media effectively. These days, her work goes deeper—helping businesses and individuals build better digital boundaries and reduce the stress that comes with being always on. Her approach is practical, empowering, and just what we need in today’s tech-heavy world.Key Discussion Points:The real cost of our screen time (spoiler: it’s months of your life)Dopamine, addiction, and the science behind app designDigital presenteeism: why so many of us feel pressure to “check in” on holidaySimple ways to reduce digital overwhelmThe one setting you can change today that will improve your focus instantlyWhy conscious use of LinkedIn matters more than everTips for setting boundaries clients actually respectKey Takeaways:Awareness is the first step—track your phone use and how it makes you feelBoundaries are powerful—but only if you communicate themTurning off notifications can reduce phone pickups by a thirdYou don’t need the LinkedIn app (or any app) to run a successful businessUse timers, app blockers, or Sam’s favourite tool Forest to stay off your phoneReplacing habits with something creative (like crochet!) works wondersIt’s not about rejecting tech—it’s about using it with intentionGuest Details:Name: Sam FlynnLinkedIn: https://www.linkedin.com/in/samflynn/Free Resource: 10 Steps to Reduce Your Phone Usehttp://www.samflynn.co.ukAbout the Guest:Sam Flynn is a digital wellbeing advocate and seasoned social media trainer. She helps people rethink their relationship with technology—so they can work better, live more mindfully, and avoid digital burnout. Whether she’s running workshops or speaking on stages, Sam’s practical advice is helping individuals and businesses thrive in a tech-heavy world.Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Connect with the show The Live & Linking Hub

Episode Title: Training That Hits Different – with Gill BrabnerDescription What if workplace training didn’t just tell you what to do—but showed you what it looks like in real life?In this episode, I’m joined by Gill Brabner, founder of Resound Training, forum theatre specialist, and passionate advocate for bringing more empathy, care, and action into the workplace.Gill flips the script (literally) on leadership development—using real actors, real stories, and real conversations to help teams connect, grow, and lead better.We dive into:How forum theatre works—and why it’s so powerful for business learningWhy ‘talking about it’ isn’t enough (and what to do instead)How leaders can move from theory to action with compassion at the coreGill’s ECA model and how it’s reshaping workplace culturesThe unexpected reactions she’s had from sceptical audiencesWhy drama can be a tool for clarity, not just performanceWhy You Should ListenDiscover a bold, creative way to train and develop your teamLearn how empathy can be a practical leadership toolGet inspired to rethink how your business learns, grows, and leadsConnect with Gill 🔗 LinkedIn – linkedin.com/in/gillbrabner 🌐 Website – www.resoundtraining.co.uk 📥 Download the ECA model – resoundtraining.co.uk/ecaConnect with Ashley on LinkedIn My Website ⁠https://just.15mins.day Connect with the show The Live & Linking HubFree LinkedIn™️ Profile ReviewI offer a free LinkedIn™️ profile reviewIt will give you some pointers to make your profile POP and more importantly help you stand out.How it works1 Sign up for my Monday Nudge2 I'll do the review and send it to you as a short video3 Every Monday you will get a nudge with 5 ideas for Content CreationWhy I do this1 Help more people stand out on LinkedIn™️ 2 It showcases my expertise3 It helps me learn even more and gain more experience with creating videoHere's the linkhttps://just.15mins.day/f/free-profile-review

The Podcasting Advantage – with Deborah BlackmanAre you thinking about starting a podcast but don’t know where to begin? Worried you need expensive gear or a big audience to make it work? Think again.In this episode, I’m joined by Deborah Blackman—podcasting mentor, business strategist, and the woman some are calling “the Oprah of Podcasting.” We talk about how podcasting can grow your confidence, elevate your authority, and unlock real sales conversations—even if you’ve never hit record before.We dive into:Why podcasting is the most human, trust-building form of marketingHow Deborah turned trauma and introversion into her superpower on airWhat to do if you’re worried about tech, time, or talking on cameraThe smart way to use your podcast as a sales funnel (without being salesy)Why video podcasts are exploding—and how to get started todayHow one of Deborah’s students landed 30 guest appearances… at 80 years old!Why You Should Listen Learn how to start a podcast with zero budget and maximum impact Discover how podcasting can help you stand out—even if you hate selling Get inspired to find your voice, tell your story, and grow your business with purposeConnect with DebraLinkedIn – https://www.linkedin.com/in/deborah-blackman/ Email – [email protected] Website – v-sensually.com (coming soon)Resources & Links Mentioned Book your free 30-minute podcast strategy session with Deborah – just email [email protected] and mention Live & LinkingYou can view the full YouTube episode HEREConnect with Ashley on LinkedIn My Website ⁠https://just.15mins.day Connect with the show The Live & Linking HubFree LinkedIn™️ Profile ReviewI offer a free LinkedIn™️ profile reviewIt will give you some pointers to make your profile POP and more importantly help you stand out.How it works1 Sign up for my Monday Nudge2 I'll do the review and send it to you as a short video3 Every Monday you will get a nudge with 5 ideas for Content CreationWhy I do this1 Help more people stand out on LinkedIn™️ 2 It showcases my expertise3 It helps me learn even more and gain more experience with creating videoHere's the linkhttps://just.15mins.day/f/free-profile-review

Email Marketing Made Simple – with Louise McGuillEmail marketing might just be the most powerful tool you’re not using properly.In this episode, I’m joined by email strategist and inbox relationship builder Louise McGuill to explore how email can work hand-in-hand with LinkedIn to grow your business, build trust, and turn subscribers into superfans. If you’ve ever stared at a blank email draft thinking, “What do I even say?” – this one’s for you.We dive into:Why you need email alongside your social media strategyHow to write emails that people actually look forward to openingThe truth about newsletters (and why they’re not what you think)What to send, how often to send it, and how not to annoy your listWhat makes a great lead magnet—and why it must lead somewhereThe mindset shift that helps you embrace email without feeling “salesy”Guest Introduction Louise McGuill – Email marketing specialist helping business owners simplify and humanise their email strategy. Louise supports clients with list growth, automations, and turning inbox conversations into meaningful business growth.Key Discussion PointsThe importance of owning your audience vs. relying on algorithmsHow to create a regular email habit (even if you’ve got a tiny list)What makes people actually open your emailsHow frequency impacts visibility (hint: monthly isn’t enough)Automations, lead magnets, landing pages—explained simplyWhy sales messages don’t have to feel ickyKey TakeawaysEmail isn’t about tech—it’s about trustYou don’t need a big list to get startedA strong lead magnet should solve a specific problem and lead to a paid offerAim for at least one email a week—12 emails a year won’t move the needleAdd subtle sales nudges to most emails (think PS, not pressure)Emotion-led storytelling connects more than polished perfectionGuest Name: Louise McGuill Email: [email protected] LinkedIn: https://www.linkedin.com/in/louise-mcguill-word-tamer/ Lead Magnet: 6 Steps to Email Success – https://subscribepage.io/hcIFmTAbout Louise: Louise McGuill is an email copywriter, trainer, and teacher on a mission to simplify emails, lead magnets, and automations for small service-based business owners. With a background in education spanning 17 years—from class teacher to senior assistant head—Louise brings a natural gift for helping others grow in confidence and clarity.She supports business owners who feel overwhelmed by email marketing by breaking it down into doable, effective steps. Her signature 12-week hybrid programme takes clients from email uncertainty to having:A lead magnet that attracts and retains attentionAn automation sequence that builds connection and drives actionA strong understanding of their ideal clientLouise's approach is all about removing the stress and confusion from email marketing and helping hardworking entrepreneurs build real relationships, rapport, and leads—on autopilot.You can view the full YouTube episode HEREConnect with Ashley on LinkedIn My Website ⁠https://just.15mins.day Connect with the show The Live & Linking HubFree LinkedIn™️ Profile ReviewI offer a free LinkedIn™️ profile reviewIt will give you some pointers to make your profile POP and more importantly help you stand out.How it works1 Sign up for my Monday Nudge2 I'll do the review and send it to you as a short video3 Every Monday you will get a nudge with 5 ideas for Content CreationWhy I do this1 Help more people stand out on LinkedIn™️ 2 It showcases my expertise3 It helps me learn even more and gain more experience with creating videoHere's the linkhttps://just.15mins.day/f/free-profile-review

Wills, Bucket Lists and Big Conversations – Why Life Is Too Short to WaitIn this revealing live episode of Live and Linking, Ashley is joined by Jay-Anne Vogan, CEO of Life is Too Short, for a conversation that cuts through the noise.They explore why we put off important decisions, how bucket lists can shake us out of autopilot, and what it really means to leave a legacy. It’s raw, real, and refreshingly honest.Ashley and Jay-Anne first met at a BizFestSW networking event. Jay-Anne was in a skydive jumpsuit asking business owners one powerful question: “What’s number one on your bucket list?” That spark led to this conversation about purpose, protection, and how to build a business that truly means something.Jay-Anne Vogan – CEO and Founder of Life is Too Short, a purpose-driven legacy business helping people create meaningful plans around wills, trusts, and LPAs. With personal experience and high energy, Jay-Anne brings clarity to a topic most people avoid.Why so many people avoid writing a willThe real-life stories that shaped Jay-Anne’s drive for legacy workMisconceptions about who needs a will or LPAThe importance of planning for business ownersHow a will and LPA can be empowering, not depressingCreating a people-first, values-led business from scratchThe community model behind Life is Too Short and how others can get involvedMost people don’t have a will—not because they don’t need one, but because they don’t know howYou don’t need to be rich, old, or a parent to need protectionLPAs are critical for anyone running a businessLegacy isn’t about death, it’s about intentionThere are new, more human ways to work in this space—and build a business doing itName: Jay-Anne Vogan Email: [email protected] Phone: 07815 957348 Website: life-is-too-short.co.uk LinkedIn: Jay-Anne Vogan Instagram: @life_is_too_short_limited Opportunities Webinar: life-is-too-short.co.uk/opportunities-webinarJay-Anne is the CEO and founder of Life is Too Short, a dynamic business created to shake up the outdated world of Wills, Trusts, and Lasting Powers of Attorney (LPA). A true multipreneur, she wears several hats—but her mission is clear: to empower people, especially women, to protect their futures, families, and legacies.After years in male-dominated industries and facing serious personal and professional challenges, Jay-Anne turned a breaking point into a launchpad for something bigger. Now she’s simplifying complex legal planning and helping others become Will Writers—no legal experience required.Jay-Anne believes most people think they’re the only ones without a Will. In truth, most people don’t have one. Why? Because it feels complicated, heavy, or something to sort “one day.” She and her team are changing that—making legacy planning a conversation of clarity, empowerment, and peace of mind.Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day

Live & Linking #63 with Caroline HobdenAccountex 2025: Why This Year’s Event is Bigger, Bolder, and Built for YouThis week on Live and Linking, I’m joined by Caroline Hobden, Portfolio Director for Accountex, the world's biggest accountancy and finance exhibition. With just 16 days to go until Accountex London 2025, we explore what’s new, what’s exciting, and why this year’s event is set to be more valuable, vibrant, and visitor-focused than ever before.From bucket-list-worthy prizes to a new way to experience seminars, Caroline shares why stepping away from your desk for a day (or two) might just be the best thing you do for your career this year.No updates were shared from Jamie and Gavin about BizFestSW during this episode.Caroline Hobden – Portfolio Director for Accountex, overseeing events in London, Manchester, Spain, and Toronto. Caroline is passionate about creating unforgettable experiences where finance professionals can learn, grow, and connect.Accountex London 2025 Highlights: What’s new, including headset-based seminar audio, a solo traveller lounge, masterclass stages, and a bigger wellness retreat.Golden Ticket Competition: Stay until the end of the day for a chance to win a trip to Toronto for Accountex Canada, including flights and hotel accommodation.Recordings Available: Every seminar will be recorded and shared exclusively with attendees after the event.Networking Opportunities: Why casual conversations can be the most powerful part of your visit.Exhibitor Tips: How to make the most of exhibiting, including preparation, engagement, and follow-up strategies.AccountEx Culture: Why the show feels different, with an incredible team and an infectious positive energy.Sustainability Efforts: New initiatives like tree planting for each attendee and a dedicated sustainability zone.Download the Accountex app and plan your visit in advance.Bring your own headphones to connect to live seminar audio.Stay until the end for a chance to win a trip to Canada!Step out of your comfort zone and speak to people you meet — unexpected opportunities are everywhere.Don't miss the social networking hubs like the LinkedIn Lounge (Stand 396) and Content Creation Clinic with Rachel Harris.Prioritise follow-up after the event if you are exhibiting or networking.Accountex is designed for you – come for fresh ideas, meaningful connections, and some fun along the way.Accountex London 2025 is happening at the ExCeL Centre on 14–15 May – and it’s completely free to attend! Register for your free ticket now, download the app, bring your headphones, and get ready to experience the biggest and best accountancy event yet. See you there — and don’t forget to visit me at Stand 396!Email: [email protected]:⁠ linkedin.com/in/caroline-hobden-62888519⁠Website:⁠ accountex.co.ukWatch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day

R&D, AI, and the Compliance Crunch: What Every Advisor Needs to KnowIn this episode of Live & Linking, Ashley welcomes Richard Edwards, founder of the R&D Community, live from York (yep, even on holiday!). They dive deep into the current state of R&D tax relief in the UK — including massive compliance changes, the fear factor among SMEs and accountants, and the evolving role of AI. If you're in professional services or advising on R&D, this is an unmissable conversation packed with sharp insights and grounded advice.Richard Edwards – Founder of the R&D Community, a membership and training hub for consultants and accountants working in R&D tax relief. Richard’s mission is to raise standards, improve knowledge, and foster ethical collaboration in a fast-changing (and sometimes chaotic) sector.Why R&D tax relief is under intense HMRC scrutiny — and what triggered itHow thousands of advisors are rethinking their entire approach in light of compliance crackdownsThe rise of AI in R&D advice: risks, rewards, and responsible useHow the R&D Community supports ethical advisors through certification, training, and peer supportWhy SME clients are becoming wary of claiming — and what advisors can do about itHow Richard’s team is using AI to build a Wikipedia-style knowledge base for its membersWhat to look for when choosing a trustworthy R&D advisorLinkedIn growth tips for thought leaders (including a mini masterclass from Ashley)Community is critical: Navigating complex tax rules is easier (and safer) when you're supported by a network.Compliance has changed the game: Claims are under tighter scrutiny than ever, so training and ethical practice are non-negotiable.Certification builds trust: Richard’s structured program helps advisors stand out and attract better clients.AI isn’t the enemy: Used wisely, AI can enhance efficiency and insight — not replace expertise.SMEs need reassurance: Many are scared off by scare stories — advisors must lead with clarity and calm.Great content drives engagement: Consistent, value-led posts (like Richard's upcoming “R&D Roundup”) are key to growing your audience. Don’t miss the next Live & Linking after Easter — Ashley will be joined by Caroline Hobden from Accountex!Richard EdwardsLinkedIn: linkedin.com/in/richardedwardsrdcWebsite: rdcommunity.co.ukWatch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Connect with the show The Live & Linking Hub

Live & Linking #61 with Stephen Solademi KGB for SEO: The Simple Strategy to Boost Your Website”In this episode of Live and Linking, Ashley is joined by SEO expert Stephen Solademi—aka Mr SOS—for a masterclass in online visibility. From SEO myths to platform pitfalls, Stephen breaks down the essentials every business owner needs to know to get found online. Whether you're a DIY website warrior or ready to outsource, this one’s packed with practical advice, relatable analogies, and a 3-step strategy you won’t forget.Ashley kicked off with highlights from his recent keynote at a brand-new show in Exeter, which was a hit! He teased more to come and gave a shoutout to Richard Edwards, next week’s guest, who’ll be diving into R&D tax for business owners.Stephen Solademi (Mr SOS) – Founder of SOS Creativity and a true specialist in SEO and digital marketing. Known for helping brands become more visible, convert better, and grow through smart, strategic online presence.Why 96% of websites get zero traffic—and how to fix thatThe “BUILD” framework for SEO successWhether you really need a website if LinkedIn is your main platformThe limits of DIY platforms like Wix and SquarespaceBranding + SEO: why design and performance go hand in handPaid ads: when they work and why they shouldn’t replace good foundationsWhat most business websites are missing (hint: it’s CTAs)SEO starts with the basics—most people skip them.Use the KGB strategy:K: Keywords – Know what your audience is searching for.G: Great content – Create content that beats the top 3 search results.B: Backlinks – Build authority by getting others to link to you.Your website platform matters—WordPress, Shopify, or Adobe Commerce are solid options for performance.A good call to action is essential on every page—especially “above the fold.”Focus your efforts where your audience spends their time, but don’t neglect the power of Google search.Missed it live? Catch the full replay now to get clarity on SEO and what your website might be missing.Join us next week for a chat with R&D tax specialist Richard Edwards—he’ll share how to keep more money in your business.Connect with Stephen and take his FREE brand visibility assessment!Website: soscreativity.co.ukLinkedIn: Stephen SolademiInstagram: @stephensolademiFree Assessment: DM Stephen for “How Visible is Your Brand?”Watch the show on YouTubeConnect with Ashley on⁠ LinkedIn ⁠My Website ⁠https://just.15mins.day Connect with the show The Live & Linking Hub