"Living a Revenue Culture" podcast

In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Mikey Maynard, a longtime revenue science practitioner, business development expert, and human capital strategist. 💡Mikey shares lessons from decades in B2B leadership, including his time helping grow major technology businesses, building captive leasing models, advising companies as a fractional CRO, and coaching executives through career transitions.The conversation explores why true business development is not the same as sales, why companies keep making costly hiring and onboarding mistakes, and how selfless leadership creates stronger people, stronger teams, and stronger revenue outcomes. 🚀The episode also dives into business acumen, job benchmarking, people analytics, executive relationships, and the difference between chasing short-term deals and building long-term platinum-quality customers.For business owners, executives, sales leaders, and young professionals, this episode offers a powerful look at how revenue is really created through people, trust, leadership, and disciplined business development. 🤝

 In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Luke Voivoda and Cameron Eck of Ace Business Development for a sharp conversation on what actually drives growth. They break down the real difference between business development and sales, why indecision kills momentum, how relationships create long-term revenue, and why the future belongs to businesses that can combine human connection with smart AI-driven preparation. If you want to understand how to build a stronger pipeline, create trust in the market, and stop treating growth like guesswork, this episode is for you. 

In this episode of Living a Revenue Culture, Rick sits down with fractional CMO Paul Mutuura to break down why most marketing fails before it ever has a chance to work. 🚫📣This conversation goes far beyond ads, SEO, and tactics. It dives into marketing architecture, business alignment, buyer understanding, and why true growth only happens when leadership, operations, culture, sales, and marketing are all moving in the same direction. If your company feels stuck doing random acts of marketing, this episode will help you think bigger and smarter. 🧠📈

In this episode of Living a Revenue Culture 🎙️, Rick and Josh sit down with Precious Akupanyin to talk about what young entrepreneurs, freelancers, and content creators are missing when it comes to real business growth. Instead of just chasing trends or relying on hustle alone, this conversation dives into Revenue Science™, value transfer, long-term strategy, and why structure matters if you want sustainable success 📈🔥Precious shares his perspective as a young international marketer and explains why so many people have the talent and audience—but lack the strategy to truly maximize revenue. This is a powerful conversation about building with intention, creating trust, and growing a business that lasts 🌍🤝💼

What if your real growth problem isn’t sales… it’s misalignment? In this episode of Living a Revenue Culture, Rick and Josh sit down with Jon Klein and Paul Sim to break down why organizations stall when teams don’t share language, don’t share reality, and try to “tool their way out” of chaos. You’ll hear why tools without a framework just automate chaos, how to make “alignment” measurable using diagnostics, and what it takes to build a Revenue Game Community where partners can help clients solve constraints as they move around the business. In this episode, we cover:Why “being great at the work” isn’t enough if you can’t transfer value (and get paid) The difference between symptoms vs root cause (and why leaders often only see symptoms) How clear process + shared language builds confidence and execution speed Why community matters: “make new money” together, not protect silos How SMEs can use AI to close the gap—when paired with structure 👇 If you’re building a business, leading a team, or supporting clients as a consultant/partner, this episode will sharpen how you diagnose the real constraint—and align people to fix it.#RevenueCulture #RevenueScience #SmartRev #Leadership #Operations #BusinessStrategy #ProcessImprovement #SMB #AI #Community

Welcome to Year 6 of Living a Revenue Culture 🎙️🚀 — where we focus on one thing: maximizing profit with the resources you already have 💰. Revenue Science defines a revenue culture as optimizing your people in a low-friction context (because people don’t optimize in chaos) 🧠⚙️ In this episode, Rick McPartlin and Joshua Toupalik are joined by Brad Cartier, our new delivery partner 🤝 — and we unpack how we’re upgrading the way we deliver services, not just talk strategy. We’re building a stronger partner community so clients can move from insight → execution → outcomes 🔥📈 What you’ll hear inside 👇 ✅ What “revenue culture” actually means (in plain English)  ✅ Why we’re blending Gen Z + boomer strengths for better outcomes 👥⚡ ✅ Why your content is digital real estate 🏡📲 (and how it builds trust over time)  ✅ How we’re evolving the show + delivery model going forward 🎥🧩 💬 Got a topic you want covered next? Send it in—we build future episodes around real questions and real execution.

What happens when Gen Z execution meets Revenue Science thinking? 🚀In this episode of Living a Revenue Culture, Rick McPartlin sits down with his grandson Joshua Toupalik—entrepreneur, digital operator, and founder of Golden Horizon Media—to talk about the future of revenue, trust, and business growth in a digital-first world.Joshua has spent the last decade helping modernize how Revenue Science is delivered—turning decades of IP into scalable systems using AI, digital platforms, and new learning models. Together, Rick and Josh explore how timeless revenue principles adapt to modern tools without losing their core purpose.🔥 In this episode:Why most businesses confuse transactions with real value transferHow Gen Z learns, experiments, and solves problems differentlyUsing AI to save time ⏱️, reduce friction, and scale trustWhy creating content is digital real estate 🏗️The shift from SEO to AI-driven discovery 🤖How Gen Z and Boomers can win together 🤝This conversation also previews where the podcast is headed next—more visuals, more education, more community, and more voices shaping the future of Revenue Science.Whether you’re a business owner, consultant, leader, or someone early in your career, this episode offers a clear look at how revenue, trust, and culture are evolving—and how to stay ahead.

What do you do when life forces a reset—and you’re starting over at $7.10/hour as a single mom? 💔➡️💪 In this episode of Living a Revenue Culture, Rick sits down with Natalia Zacharin, an Inc. 5000 entrepreneur whose story is equal parts heartwarming and brutally practical. Natalia breaks down how she went from “side-gig bookkeeping” (with no formal training) into building real decision support for founders—moving into fractional CFO services so clients don’t just “have numbers”… they know what to do with them. 🧾➡️📈 In this conversation, you’ll hear: ✅ Why “bookkeeping isn’t data entry” (it’s clarity) ✅ How to separate business vs. personal money and start bookkeeping immediately 🏦 ✅ The hidden “cost of chaos” (20–40% of top line) and how to recover it 💸🧯 ✅ Why forecasting becomes your “crystal ball” 🔮 ✅ Her hiring method (3 interviews + scorecards + personality tests) to get the right people in the right seats 👥 ✅ The non-negotiable truth: no sales = no business 📣 🆘 Need help finding the levers that move revenue + profit? Natalia can help—reach out here 👉 https://zacharinconsulting.com/revenue/

In this solo episode of Living a Revenue Culture, Rick McPartlin pulls back the curtain on a painful truth: most companies are quietly losing 20–40% of their top-line revenue to pure revenue chaos—silos, rework, mixed messages, and “dumb stuff” that burns time, energy, and profit.Rick breaks down a simple way to think about your world in three levels so you can finally take control of the part you do own: your purpose, your people, your offers, and your revenue strategy. He explains why you’ll never maximize profit until you first optimize your people and give them a low-friction context to transfer value to customers.You’ll hear Rick talk about:How to spot revenue chaos inside your businessThe difference between big-purpose companies and mercenary onesWhy chasing “everyone” on the Bell Curve guarantees mediocre resultsHow a clear revenue roadmap (volume, velocity, and value) lets you grow on purpose instead of by accidentIf you’re a CEO, founder, or revenue leader who suspects you’re working way too hard for the results you’re getting, this episode will help you see where the money is leaking—and what to do about it.

In this episode of Living a Revenue Culture, Rick sits down with Dr. Timothy Mantz, Interim Dean of the College of Business and Public Affairs at Alabama A&M University, to explore what it really takes to prepare students for the real world of business.Drawing on his career as a Madison Avenue creative director, marketer, and turnaround executive, Dr. Mantz shares how he’s reshaping business education with experiential learning, real company projects, internships, and a focus on Revenue Science™ / SmartRev thinking.They discuss:Why so many graduates aren’t truly “job-ready” – and how to fix itThe gap between classroom expectations and employer realityHow to reduce cross-silo conflict and build a true revenue cultureWhy “making money with your customer” beats “making money from your customer”How Alabama A&M is partnering with Fortune 200 firms to test-drive students and raise performance for everyoneIf you care about talent, leadership, and the future of revenue, this conversation will change how you think about both education and business.

In this episode of Living a Revenue Culture, Rick McPartlin sits down with Luke Voivoda — founder of Ace Business Development and self-proclaimed Professional Friend Maker.Luke shares how he built a career by doing the opposite of traditional sales:Instead of selling, he builds genuine relationships — and revenue follows.You’ll hear:How he grew a career in GovCon (government contracting)Why sales is shifting from persuasion → connectionThe mindset shift that made his brand stand out on LinkedInHow fractional business development works and who it's forIf you’ve ever felt like selling is “pushy,” this conversation shows a new path:Relationships create revenue.

What separates strategies that succeed from those that fail? In this episode of Living a Revenue Culture, host Rick McPartlin sits down with Susan Bailey Schramm, founder of Go to Market Impact, to uncover why even the best ideas often get stuck—and how leaders can proactively de-risk their strategies.Susan draws on her experience leading Fortune 500 companies, startups, and nonprofits to share actionable insights on: ✅ How to align teams and boards around bold initiatives ✅ Why silence is not the same as alignment ✅ The six principles that help leaders navigate risk with confidence ✅ How to move people to action and keep your strategy on course📕 Be part of Susan’s book launch team! Get a free early copy of Fast-Track Your Big Idea and exclusive launch updates: 👉 Join here🌐 Learn more: fasttrackyourbigidea.com | gotomarketimpact.com🔔 Don’t forget to like, comment, and subscribe for more episodes that help you optimize people, reduce risk, and accelerate revenue growth.#Leadership #BusinessGrowth #Strategy #RevenueCulture #SusanSchramm

In this episode of Living a Revenue Culture 🎙️, Rick sits down with Jacob McGill, founder & CEO of 8020 Media, for a conversation that’s part survival story 💥 and part masterclass in scaling businesses 🚀.After surviving a catastrophic car accident that changed his life forever, Jacob rebuilt himself through Aikido 🥋, rehabilitation, and the pursuit of leverage through the 80/20 principle. Today, he helps companies between $2M–$20M eliminate chaos, streamline operations, and scale with confidence — all while integrating AI and purpose-driven strategy.🔑 In this episode you’ll discover: ✨ How Jacob applies the 80/20 rule to life and business for maximum leverage. 🤖 Why AI is transforming sales, customer service, and lead follow-up. 💡 The difference between alignment and true unification to purpose. ⚡ The “20% time” philosophy every business owner needs for innovation. 💪 Why you don’t need to be an entrepreneur to find purpose and success.Whether you’re an entrepreneur, CEO, or someone chasing growth, Jacob’s story will inspire you to rethink how you scale, lead, and live.👉 Don’t miss this powerful conversation about resilience, revenue, and redefining success.

In this episode of Living a Revenue Culture 🎙️, Rick sits down with Tricia Neves — founder of Hiring by Design 💼 and nationally recognized expert in science-based talent analysis 🔍. Since 1998, Tricia has been helping organizations hire & develop the right people — not just based on skills, but on natural talents ✨ and alignment with company purpose 🎯.You’ll discover:📊 The 80% Rule – Why defining what a role spends 80% of the day doing is the ultimate hiring filter 🛠️🧠 Strategic vs. Transactional Hiring – How to turn hiring into your competitive advantage 🏆🏢 The 3 Types of Companies – Which one are you? 🤔🔄 Talent Lifecycle Secrets – Reduce chaos, boost engagement, and keep your best people longer 💪💖 Purpose & Fulfillment – The hidden link that drives retention and success 🌟Whether you’re a startup founder 🚀, seasoned executive 🏆, or HR leader 📋, this conversation will completely change how you think about hiring, engagement, and organizational growth 📈.📌 Listen now and start building your dream team today! #HiringStrategy #Leadership #BusinessGrowth #TalentAcquisition #EmployeeEngagement #RecruitmentTips

In this powerful episode, we sit down with Yaa—an MBA graduate and newly certified CRO Thinker—to explore what it really takes to generate revenue in a modern, low-friction, purpose-driven business. 💼✨Forget the generic advice, outdated playbooks, and hustle-for-hustle’s-sake mentality. This is a raw, insightful conversation about confronting chaos, aligning teams with True North values 🧭, and leading with both strategy and soul. ❤️🧠Whether you're a founder, exec, or emerging leader, you’ll walk away with frameworks, clarity, and a new perspective on revenue that goes far beyond spreadsheets and KPIs.👉 Tune in to rethink what growth really looks like—and how to build it with intention.#RevenueLeadership #CROThinking #PurposeDrivenGrowth #LowFrictionBusiness

In this episode of Living a Revenue Culture, Rick sits down with John Kloian — a seasoned entrepreneur, systems thinker, and recent graduate of the Revenue Science CRO certification.Together, they dive into what it really takes to build high-performing businesses that run on purpose, alignment, and smart decision-making — not politics, silos, or status quo thinking.🔥 Highlights include:Why “stupid on purpose” is a silent killer in organizations 🤯How to align people, systems, and language for revenue results 🧩The power of leading from the front vs. leading from the tent 🪖🚫Real stories from the Navy to $25M+ startups 💼💥How “Smart Stuff” became more than a mantra — it became a mission 🧠If you're ready to stop wasting time, money, and energy — and start creating real revenue impact — this is the episode for you.🎧 Listen now and start Living a Revenue Culture.https://www.therevenuegame.com/podcasts/

What do enterprise sales, personal purpose, neuroscience, and justice have in common? Melissa White.In this inspiring episode of Living a Revenue Culture, Rick McPartlin sits down with global enterprise sales expert and purpose-driven changemaker Melissa White. From her bold career leap in Singapore to championing justice for UK homeowners, Melissa brings the heat 🔥 with a fearless mindset she calls “Intrepid Thinking.”She dives into:🔍 The silent killer of potential (and how to avoid it)🧠 Why understanding DISC and behavior science changes everything🌍 What true value transfer looks like in international sales⚡ How to align career success with personal purpose💡 Why courage and self-awareness create lasting revenue AND fulfillmentIf you’re tired of the same old sales talk and want to hear real insight on optimizing people, unlocking purpose, and living a revenue culture—you don’t want to miss this.👉 Watch the full episode now and start your journey at:🌐 www.therevenuegame.com/podcasts#Leadership #SalesStrategy #RevenueCulture #PurposeDriven #MelissaWhite #LivingARevenueCulture #Entrepreneurship #DISC #IntrepidThinking #ValueTransfer #Podcast

What really happens behind closed doors when private equity takes over? 👀 Kit Lisle — founder of The Operators and private equity veteran — reveals the raw truth about leadership turnover, short-term mindsets, and how to actually grow a company that thrives post-acquisition. 💼📈In this power-packed episode, we unpack: 🔥 The truth behind "Operators" vs. "Management" 💥 Why 40% of execs are gone within 90 days after a sale 🧠 The mindset shift PE firms need to create long-term value 📊 How to build a scalable revenue strategy rooted in purpose ♻️ Turning human capital into real ROIThis is your behind-the-scenes look at how real value is created — not just for investors, but for people, teams, and the future of the business.—👉 Ready to start living a Revenue Culture and grow smarter, not harder?🎧 Watch the full episode now at: www.TheRevenueGame.com/podcasts Your journey starts here. 🚀

Unlocking the Freedom Factor: How HR Solutions 💼✨ Can Release Pressure and Drive Growth 📈 Welcome to Living a Revenue Culture! In this episode, we sit down with Rick Maher, a visionary leader who’s changing how small to mid-sized businesses approach HR and long-term success.🚀 From Frontline Sales to Fractional HR Pioneer, Rick shares his journey of building a revolutionary business model that’s helped over 2,500 companies reclaim their freedom and profitability.Learn how his “Right Resource ✅, Right Time ⏰, Right Price 💰” model relieves the constant pressure of business ownership, helping leaders refocus on growth, profitability, and the freedom they originally started their businesses for.✨ What You’ll Discover:⚠️ The Fatal Five threats facing businesses today—and how to overcome them🎯 Why hiring for purpose, not just skills, creates unstoppable teams🔑 How to reduce turnover and boost retention through values-driven hiring📉 Cut costs and maximize freedom with fractional HR solutions🤝 Why trust is the cornerstone of thriving businesses and happy teamsIf you’re feeling the weight of compliance headaches, employee disengagement, or growth challenges, this episode is your roadmap to reclaiming control and building a business that works for you!#Leadership 💡 #BusinessFreedom 🏖️ #RevenueCulture 📊 #FractionalHR 💼 #SmallBusinessGrowth 🚀 #RetentionStrategies 📈 #WorkplaceCulture 🌱 #TrustInBusiness 🤝 #RevenueScience 🔬 #PurposeDrivenLeadership 🌟

🎙️ From Fashion to Tech to Revenue Leadership — Loree Lash-Valencia shares the journey of a true creative strategist 👗💻🧠In this episode of The Revenue Game Podcast, we unpack:💡 Why creativity is a business skill, not just an artistic one📈 How unifying (not just aligning) your team accelerates growth🎯 The #1 obstacle to scale: unclear value across departments🧭 Why every business needs a true north — and how purpose drives profit🚀 The mindset shift from “career ladder” to multiple revenue streamsWhether you lead a team or work solo, this episode will challenge the way you think about value, culture, and future-proofing your career.🔗 Catch the full episode here: https://www.therevenuegame.com/podcast#RevenueGame #BusinessLeadership #SalesStrategy #MarketingInsights #PurposeDrivenBusiness #RevenueCulture #UnifiedTeams #CareerGrowth #MultipleIncomeStreams #CreativeLeadership #SmartRev #Entrepreneurship

🎙️ “You’ll Never Talk to Customer Service the Same Way Again…” 🤯How BrainCX Is Redefining AI Conversations with Rick McPartlin & Tariq Alinur💡 What if your customer service experience felt like talking to your smartest, kindest friend… 24/7, in any language, with zero wait time? In this electrifying episode of Living a Revenue Culture, we sit down with Tariq Alinur, CEO of BrainCX, the company behind the world’s first conversational voice AI platform that clones your best employees.🔊 From transforming call centers to reducing anxiety in therapy calls — this isn't your average AI. We dive deep into:🤖 How BrainCX replicates human tone, empathy, and speed (300ms responses!)💬 Voice personalization based on region, tone, and mood📈 Boosting sales, retention, and lifetime value through frictionless conversations🔐 How small businesses AND global giants are using it to scale with confidence🧠 Why your next competitor might not exist yet — but is built on this tech👀 Whether you're leading a startup or running a Fortune 500, this episode is your crystal ball into the future of voice AI and revenue strategy. If you want to be relevant in the next 12 months, you can’t afford to miss this.👉 Watch now, share with a leader you respect, and explore more at:🌐 https://www.therevenuegame.com/podcasts/

In this episode of Living a Revenue Culture, Rick McPartlin sits down with Rion Westfall—rocket engineer turned international consultant, gold mine owner, and creator of the Own Your Revenue™ Process.Rion’s not just another voice in the business space—he’s a pattern-breaker. With decades of experience working across industries and continents, Rion shares the common patterns that stall growth in SMB's and how he’s helping companies unlock an average 182% monthly revenue increase through his proven methodology.You'll learn:Why revenue is more than just dollarsHow clarity and culture shape scalabilityThe six customer journey “destinations” you must defineHow personal values create company momentumThe ONE question every business owner must answer🔥 LIMITED TIME OFFERAs part of his upcoming book, Rion is offering a FREE strategy session—this includes hands-on 1:1 guidance (no strings attached) to identify the hidden patterns in your company’s revenue engine.👉 Book your free session now: https://calendly.com/rwestfall-537bd/30min📘 Want to go deeper into Revenue Science? Grab the book that started the revolution:SmartRev: Use Revenue Science to Revolutionize Your Business🎧 Also available on Audible: https://www.amazon.com/SmartRev-Revenue-Science-Revolutionize-Business/dp/1612063039🎤 Want to be a guest on Living a Revenue Culture or need help with your path to revenue certainty?🔗 Connect with us at: https://www.therevenuegame.com#RevenueScience #SmartRev #OwnYourRevenue #LivingARevenueCulture

🔹 Episode Description:In this episode of Living a Revenue Culture, Rick McPartlin sits down with Robyn Bowles, a Business Optimizer and Cost Reduction Specialist, to uncover the hidden costs that are holding businesses back. 💰🚀Many businesses try to DIY their way to success, but as Robyn explains, that approach often leads to wasted money, inefficiencies, and missed opportunities. From overpaying for services to duplicate expenses and ineffective strategies, this episode is packed with real-world insights on how to stop leaking revenue and start scaling smart.🔑 Key Takeaways:✅ Why DIY isn’t a sustainable strategy for business growth✅ The unseen costs lurking in your business expenses✅ How expert guidance can save money and improve efficiency✅ The power of purpose-driven business decisions🎧 Tune in to learn how you can stop DIYing and start scaling smarter!#RevenueScience #StopDIYing #BusinessGrowth #SmartScaling #LivingARevenueCulture

What does it take to build a thriving, purpose-driven business? In this video, Rick McPartlin shares his journey—from growing up in the automotive world to pioneering Revenue Science, a game-changing approach that helps businesses maximize profits, optimize people, and create long-term success.🔑 What You’ll Learn:✅ The early lessons that shaped Rick’s business mindset✅ How Revenue Science helps businesses eliminate chaos & scale predictably✅ Why purpose-driven businesses are the key to sustainable success✅ How to make smarter decisions and avoid costly mistakes💡 Ready to take your business to the next level? Learn more about Revenue Science & start making smarter decisions today!👉 Visit: www.revenuegame.com🔥 Don’t forget to:👍 Like this video if you found it valuable📩 Share it with someone who needs this insight🔔 Subscribe for more strategies on building a revenue-driven business#RevenueScience #BusinessGrowth #Entrepreneurship #RevenueStrategy #SmartDecisions #Marketing #ScalingBusiness #Leadership #RickMcPartlin

Ray Just retired after 39 years and 9 months with the law firm Fennemore as an Intellectual Property Litigator. During that time Ray spent over 16 years supporting AZ Tech Council attaining the title of Director Emeritis. AZ Tech Council is the foundation for AZ startups and technology giants like Intel, Motorola, and Avnet. Now Ray is a recently published Author of the AI Judge (a trilogy) which we will get him to talk about. I have known Ray since I moved to AZ over 30 years ago and respect his deep knowledge and generosity to help the business community grow safely.

Joe Has over 25 years’ experience growing several businesses in various industries. Today his goal is to help other aspiring entrepreneurs do the same. Through opening doors to new clients, mentoring best practices, or just being a peer advisor for someone he is available to help other businesses grow as well and as co-founder of Nolodex and The Connective he is doing that BIG TIME.

John is that person every CEO is looking for. John will share the details where he starts as a success sales pro, becomes an EVP sales and marketing, a coo, a CEO and today is the President of Growth Plan Partners, a Sales Xceleration partner and a Vistage TA. John is that experienced Sales Consultant to drive sales growth when you need it most. Advisor utilizing the Sales Xceleration platform, which builds a sales engine to create record-breaking growth.

Gerrit believes AI, Business Intelligence and Predictive Analytics are real, they can be your friend and don’t have to cost more than you can afford. Gerrit has been launching Data Science solutions for over 7 years in sports media, healthcare technology, and e-commerce, producing real insights from data to make the best possible business decisions based on what the data tells us is real. He has a new company with a cool business model that might help all of us "Live a Revenue Culture".

Ron’s mission: work with 10,000 leaders to grow their leadership impact. He produces the Mastery Newsletter and believes we are all trying to master something, and he has recently read the book SmartRev. He gave me some original feedback I want our listeners and those who have read SmartRev to listen to.Ron will share his background which includes leadership, training, coaching and enterprise sales.When I heard Ron link SmartRev learnings from places in the book like diffusion of innovation / BellCurve 2.0 and the communication model I knew Ron needed to be sharing that with this community.Ron is the CEO of Leadskill which helps leaders, and their teams grow through better emotional intelligence impacting personal growth, hiring, business decisions and adding value in the community.Welcome Ron.

Welcome to the Podcast Series dedicated to "Living a Revenue Culture". This is a podcast in our transition phase. Long-term business survival is about creating the maximum profit, and this is only accomplished by a purpose driven people first culture – resulting in wins for ALL. This is in transition because the podcast creator - the Revenue Game has become part of TTI success insights. The Revenue Game is about a Revenue Science based business context to remove the Cost of Chaos making business more successful. TTI is about transforming the people working in the businesses, so the individual is fulfilled personally while supporting the business achieve. The result is max profit and optimized people. Over the coming months this podcast will transition to reflect this new combination.This week the Guest is: Jodi SherwoodJodi is an acknowledged writer, author, entrepreneur, small business owner and communication expert Jodi and I worked together on our SmartRev book. It was my pleasure to experience her empathy, patience, deep research skills and how she combined those things She is a great team member and brings deep skills in storytelling and teaching.Jodi has her own business, where she applied SmartRev while she developed the story and the books voice.

Join Rick as he discusses his new book, Smart Rev!

Living a Revenue Culture" is about living in a Revenue Science™ context and it is organization wide. Andrew has lived organization wide as the CEO of Habits at Work, a Kellogg Professor, a TEDx Speaker, a Vistage speaker, founder of Bratlab, a Fellow of the Faculty of Actuaries, a Chief Wellness Officer, has developed Promise Selling Programs - Promise Selling Academy and is on a mission to make sales the most trustworthy profession on the planet. Yes I forgot he wrote The 11th Habit.Andrew’s work is very aligned to "Living a Revenue Culture" and that is why we are going do this as a two-part podcast. So, settle in and Welcome Andrew Sykes

Living a Revenue Culture" is about living in a Revenue Science™ context and it is organization wide. Andrew has lived organization wide as the CEO of Habits at Work, a Kellogg Professor, a TEDx Speaker, a Vistage speaker, founder of Bratlab, a Fellow of the Faculty of Actuaries, a Chief Wellness Officer, has developed Promise Selling Programs - Promise Selling Academy and is on a mission to make sales the most trustworthy profession on the planet. Yes I forgot he wrote The 11th Habit.Andrew’s work is very aligned to "Living a Revenue Culture" and that is why we are going do this as a two-part podcast. So, settle in and Welcome Andrew Sykes

Stefanie is Professor @Bryant University, Co-founder @RNMKRS, Forbes #NEXT1000, TEDx Speaker, Author, Sales Trainer, Fitness Geek, X-Firefighter, and a very humble leader.

Coleman may have the best job of all time. He is the Vice President of sales for 72 Chocolate. That may mean that he is responsible for free samples. Coleman has been in various sales leadership roles for 40 years for a variety of different companies in a variety of industries. Coleman and I have been connected for about 6 months and for that whole period I have been trying to figure out how to work together. Shortly after we met when I was explaining the value TTI has reorganized to deliver Coleman gave me a way to think about TTI’s work.Coleman looked at the TTI market and compared the TTI strategy of a Human Centric Business model to manufacturing and said, “in manufacturing you try to maximize machine productivity while depreciating the machines on your books.” “At TTI you maximize the organization’s profit by appreciating the people.” He was right. Because of thinking like that I ask Coleman to join us to talk about his superpower he developed while leading his groups to success – that is “Servant Leadership” and that will be our focus for the day.1

This is the time of year to reflect and regroup. It is time to be open to the past and to challenge the future. Everyone who knows what "Living a Revenue Culture" means wants to achieve the benefits. Now is the time to decide if you will do the work.

Lee has over the past 25 years founded 7 companies with exits ranging from a few million dollars to well into 9 figures. He has also worked with hundreds of leadership teams in companies ranging in size from 4 employees to over 40,000 employees.I was asked recently if I was aware of a company that had achieved Step 5 in the Revenue Science™ Cost of Chaos model and I said I think so. I was thinking of Able Engineering which was one of Lee’s companies. To satisfy my curiosity I read Lee’s book “Your Most Important Number” and was then sure I did know of a Step 5 company, which is when I asked Lee to join the podcast.

Park believes your story matters. Especially if you want to grow sales. And attract top talent and ideal buyers. But...if you don't tell your story, who will? Park is ready to help you with that. For 35 years he was in branding, marketing, and sales, preaching and teaching how to be different and distinctive. Today he teaches how to go beyond to share your story with the world with ease and joy. - Park is living an adventure helping leaders like you excel through the stories you tell.

Nicole is recently certified through TTI in SmartRev as a CRO (Chief Revenue Officer). This complements her skills in interpersonal communication, employee development/coaching, decision making and problem solving that will support others to "Live a Revenue Culture". She is working toward an MBA focused on Organizational Leadership. She and her partner recently launched a new company called “Uncovered Revenue” which combines her passion for developing relationships that encourage strong team culture and provide a platform to leverage individual strengths creating a "Revenue Culture".

Tom is a Serial Entrepreneur -Tom and I have been connected through Vistage and just recently realized he was running a very cool new start-up called EngagePro. Tom’s skill set is about Successful Relationship Selling, Referral Marketing and Serial Entrepreneur. Tom brings skills and experience from sales, info-tech, leadership, and problem solving together to meet the needs of a market. His passion is helping professionals build a systematic and repeatable process to create new clients, increase sales and build sustainable businesses.