LJNRadio: Technically Speaking

The strategies for marketing continue to evolve thanks to technology and culture. The prevalence of social media in today's society has upped the ante for businesses, but many are still trying to figure out the best tact when utilizing this forum. Cheri Simonet, digital marketing manager and principal owner of d. Mark Consulting, tells Tim Muma about the deadly sins of social media marketing. She breaks down the flaws of some strategies and suggest alternative tactics when going this route. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Sharing all sorts of information on social media has become the norm, and it's important for companies to create strategies to ensure their content is also being passed along. Kelsey Johnson, marketing coordinator for Fractl, talks to Tim Muma about the variety of factors to consider when marketing via social media. Kelsey explains how and why people choose to share content, and how organizations can use this information to be more effective in this medium. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

It's no secret that with all the information and technological advances in our society, that individuals and businesses alike are constantly in danger of having their private data stolen. Acxiom founder Charles Morgan, current CEO of PrivacyStar and author of "Matters of Life and Data," brings his unmatched experiences in the world of tech to discuss the concerns of data, security and safety in the information age. Charles explains to Tim Muma how many businesses, even the smartest and most successful in the world, continue to overlook their own flaws in data protection. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Though the construction industry lives in the physical world, paper plans and blueprints were a costly aspect to its old school ways. Ryan Sutton-Gee, COO and co-founder of PlanGrid, talks about the creation and development of PlanGrid as a benefit to the construction field. He explains to Tim Muma how PlanGrid took advantage of new technology to save companies time, money and frustration while helping a traditional discipline adapt to the digital age. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Whether you're looking for a job, trying to prove your expertise or searching for the best candidates to join your company, social media outlets have become invaluable. Anyone can use these mediums, but to leverage them effectively it's important you understand the best strategies to follow. Stefanie Lomax, director of human resources at Rolyn, gives Tim Muma the key components to keep in mind when utilizing social media. Stefanie offers up a variety of examples to illustrate the positive impact of social media, as well as the dangers involved in using technology. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Various uses of technology can be invaluable when it comes to educational success and improved learning. At the same time, people need to be cautious in seeing all forms of technology as an easy fix to how people are taught. Jim Rovira, associate professor of English at Tiffin University, explains to Tim Muma how important it is to ensure students are matched with the appropriate use of technology. Whether it's taking online classes or utilizing in-class technology for lessons and assessment, it's imperative educators understand that each student has different needs and will succeed or fail based on the fit of the technology they use. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

On the surface, putting cameras on police officers stands to help all parties in terms of accountability and safety; however, it's more complicated than it sounds. Jay Stanley, senior policy analyst for the American Civil Liberties Union (ACLU), discusses the numerous concerns that exist with running cameras, storing video, and constant monitoring of people while they work. Tim Muma asks him about the rights of the officers, criminals, victims and bystanders on the street, in their homes and everywhere in between. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

The speed and convenience of technology has created a growing on-demand community, where you can get things when it you want them. Instacart looks to make that available when it comes to grocery shopping, and still allow you to buy from your favorite local stores. Matthew Caldwell, head of talent at Instacart, talks to Tim Muma about the goals of Instacart in the on-demand world. Matthew also describes how the company's culture and organizational setup gives customers true, real-time access. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

It's no secret the immense value technological advances have brought to a variety of industries. Twist Bioscience is at the forefront of creating synthetic DNA more quickly, making it readily available to companies across countless fields - including food and medicine. Dr. Emily Leproust, founder and CEO of Twist Bioscience, gives Tim Muma all the details on how her company fills voids and makes organizations more viable to give its consumers what they want and need. Emily also gives the listeners a fascinating behind-the-scenes look at the science behind it all. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

The interactions between humans and technology will continue to increase, particularly as companies try to target the wants and needs of each individual. Dr. Catherine Havasi, CEO of Luminoso, describes how her organization is working to give computers the ability to not only understand words, but break down concepts and emotions coming from human language. She explains to Tim Muma the value of this technology and the way their design can benefit all involved. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

When Adda Birnir’s editorial job was cut she noticed that one department was left standing: the tech team. She then decided to learn the skills that made those jobs secure, and in her quest to do so, she founded Skillcrush to help others learn the same skills. Join host Cady Chesney as she and Adda Birnir discuss why tech jobs are secure, where you can learn relevant skills, and what it takes to break into the competitive field. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Whether you’re developing a website for your own start-up business or for a Fortune 500 company, the most significant elements of an impressive website remain the same. Dave Rogenmoser – Co-Owner at RedWood Recruiting and Market Results; and Co-Author of "Beyond the Grind" – joins LJNRadio to offer his insight on the most important factors of a high-quality website. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Digital marketing efforts are often huge contributors to a company’s financial success. In this episode of “Technically Speaking,” Dave Rogenmoser – Co-Owner at RedWood Recruiting and Market Results; and Co-Author of "Beyond the Grind" – describes the trends in his article, “Top 4 Internet Marketing Trends to Expect in 2015.” We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Developing a personal website can be a great way to display your career skills and expertise. Whether you’re actively seeking employment, or a currently employed individual who wants to showcase their accomplishments, a personal website can enhance your opportunities. To learn more about creating an impressive website, LJNRadio’s Jenna Connour chats with Erin Greenawald, editor for The Muse. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Personal branding is a buzzword that’s heard often in the online job searching world, especially how this can be accomplished with social media. With numerous options for branding yourself on social media, many people question how they should accomplish this. Others, who are less familiar with social media question why it’s necessary. Erik Deckers, President and Owner of Pro Blog Service, joins Technically Speaking to share with us why personal branding and social media go hand in hand. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

As the technology industry continues to grow, women who pursue a career path in this traditionally male-dominated field are facing new challenges on a daily basis. Alison Wagonfeld, Operating Partner at Emergence Capital, joins LJNRadio to discuss those challenges and to share her advice for women who are building their careers in the technology industry. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

It's hard to ignore the push toward digital media with Americans now spending more time on mobile devices than they are watching TV - a first in American history. So what does this mean for businesses and how they leverage digital media? Daryl Hively, founder and CEO of Guarantee Digital, brings his 28 years of experience in the media to LJNRadio, offering up his wealth of knowledge and insight. He explains to Tim Muma the value of utilizing digital media, precisely how it works, and gives the listeners some tips for employers to effectively use this medium. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Breaches of information have become more commonplace within both large companies and small businesses. While Target and Home Depot get the headlines, it's the thousands of smaller organizations that are at a high risk of cybercrime crippling their efforts. Andrew Bagrin, CEO of My Digital Shield, fills Tim Muma in on some of the important components when it comes to cyber security. Andrew describes the various ways criminals attack businesses, the wide-ranging impact these have, and how employers can protect themselves. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Drones or unmanned aerial vehicles (UAV) appear poised to make a huge impact for commercial businesses in the near future; however, nearly all drone usage is still illegal as experts try to fight through legislation. Ernest Earon joins Tim Muma to talk about commercial drones, the positive components of UAVs for businesses, and what guidelines he sees being laid out. Ernest is the founder and president of PrecisionHawk, an organization utilizing UAVs and cloud-based software to collect, process and analyze aerial data, and he's spent more than a decade in this field. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

The social media space remains an area many employers are quite aware of, but they often struggle to master it. Jim Belosic, co-founder and CEO of ShortStack, talks about the key strategies to incorporate to effectively build your company's social media influence. Jim explains to Tim Muma how consistency and engagement play large roles in the development of one's respect and impact in a particular industry. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

You may have noticed online advertising has taken a seriously direct approach when you're perusing the internet, but many wonder about its staying power and actual value. Mike Smith, vice president at Hearst Magazines Digital Media and the former president of Forbes.com, talks about the enormous impact digital marketing is making, especially targeting individuals consumers in real time. Mike dives into the details with Tim Muma, touching on many points covered in his new book, "Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers." We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Tim Muma takes a look at corporate wellness and how technology can help play a role in this arena now and in the future. To give the audience an idea of how this could look, Sidonia Swarm joins LJNRadio. Sidonia is the founder and CEO of On-Demand Dietitian, and this young company is vying to be a major piece in the corporate wellness puzzle. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Hiring for technical positions can be a difficult chore, especially as the technology itself continues to develop and advance at such a quick pace. Eric Severinghaus is the CEO of SimpleRelevance where technology is at the core of their business. His first-hand insight into this industry gives him a sound perspective on the importance of developing and finding the best talent in the technical field. Eric gives Tim Muma some tips and explains the value in effective hiring. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

According to Clive Thimpson, Wired, every day we send 154.6 billion emails, more than 400 million tweets, and over 1 million blog posts. Even on an individual level, managing hundreds of emails, dozens of new blog posts and tweets can be a challenging task. Joining the show to discuss how to manage your professional digital life is Allison Stadd, a digital life coach. With Host Cady Chesney, Allison will explore the ins and outs of managing your professional digital life. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Google Apps is an all-in-one package that offers everything from email to word processing and spreadsheets, and it is moving all of these items to the cloud. Laurie, a member of the Google Team at a large retail organization, joins the show to discuss the benefits of using Google Apps for businesses of all sizes, and how you can make the switch to Google Apps. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

The impact of social media on job searching and hiring is present everywhere. LinkedIn is often recognized as a great resource for recruiters to get a professional glimpse (or more) at their potential candidates. Erik Qualman, often called a digital Dale Carnegie, is a number-one Best-Selling Author. Erik joins Tim Muma to discuss the various facts that point to LinkedIn as a place that plays a larger role in one's recruitment and hiring than many would like to believe. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Having an online presence is extremely important in today's world, with LinkedIn stepping to the forefront when it comes to professional networking. Sandra Long, owner and president of Post Road Consulting, LLC, brings her expertise in this area to LJNRadio. Sandra explains to Tim Muma all the details behind a terrific LinkedIn profile, why it's vital to carefully manage it, and how it helps job seekers and employed professionals alike. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Many people see coding as a valuable skill to learn for their career progress or even use it as a jumpstart to becoming a developer. However, the individuals opting for a quick education within specialized schools may lack the required knowledge and ability to succeed. Ka Wai Cheung is the co-founder of DoneDone, a web-based issue tracker that was created in part to help these "non-programmers" who are learning to code. Ka Wai talks to Tim Muma about how DoneDone helps, what these individuals have trouble with, and what all of this means for programmers in the industry. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Overstock.com is on the frontlines as the only major retailer to currently accept Bitcoin, a digital currency, for purchases. Jonathan Johnson, Executive Vice Chairman of the Board for Overstock.com, talks to Tim Muma about the decision to accept Bitcoin and the benefits garnered from it. He also describes how it translates into “real money” and what the future may hold. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

LinkedIn is often seen as a hub for job seekers to connect with potential employers and for current employees to network within their industries. While that is true, businesses can utilize LinkedIn as well, creating and growing a group to interact with professionals, customers and clients. Andrew J. Coate, Community and Content Manager for Kapost, joins Tim Muma to give listeners some tips on increasing the size and value of your business' LinkedIn group. Andrew explains the benefits, how to monitor what's going on and what mistakes to avoid. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Social media has quickly become a valuable tool for businesses to stay connected and relevant with customers and clients. The advancement in rapid technology also creates potential pratfalls for those using it. Brandon Chesnutt, Social Media Director for Identity, describes to Tim Muma how many businesses misuse social media. He explains how failing to utilize it or using it incorrectly can have lasting negative effects. He also gives us some tips on the best ways to make an impact. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

The world of social media and instant connectivity has created a tremendous opportunity for businesses to interact with their customers and clients quickly with relevant materials. Stacey Miller, Senior Social Media Community Manager for Vocus, talks to Tim Muma about the importance and effectiveness of newsjacking, also known as real-time marketing. Stacey shares examples of excellent utilization of newsjacking, as well as some poor tactics that have been used. She also gives the listeners some guidelines to follow when taking on this marketing strategy. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

As technology advances, digital advertising is becoming increasingly popular. OnCall Interactive was started by Matthew Maday in his college days, and it grew into an award-winning digital agency in Chicago, Illinois. Join host Cady Chesney to find out what it takes to start a digital agency, where the funds come from, and what you can do to start your very own digital agency. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

The world of social media can be overwhelming. With so many networks to choose from, how is a business supposed to know which network is the right one for their needs? Cady Chesney sits down with Lisa Braziel, Strategy Director from Ignite Social Media, to determine what businesses need to do to make this challenging decision. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

With an increasing amount of "hacktivists" (e.g. Anonymous) staging cyber attacks against small businesses, large corporations, and even countries, the demand for protection against these kinds of attacks are growing. We're with freelance journalist, John Patrick Pullen, who has been featured in Entrepreneur, Fortune, Men's Journal, and Wired to discuss what steps small businesses can take to protect against cyber attacks, how to recognize if they're being attacked, and how to recover after a cyber attack. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

In our increasingly digital word, businesses are looking to develop strategies for optimizing their presence on social media. However, with a growing number of social media channels and different ways to use these channels, developing an effective strategy can be difficult. Cady Chesney sits down with Rick Stoner, Social Media Strategist at Bader Rutter and Associates, to talk about where businesses should start with social media, what kind of goals they should set, and how they can determine the return on their investment (ROI) in social media. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

The technology world is built by numerous individuals that specialize in the many different languages of computer code - and it's booming. But how does a person go about breaking into the notoriously selective I.T. world? Cady Chesney sits down with Oliver Pugh, Information Systems Director at Healthcare Business Insights, to find out how he became successful in the technology world. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

These days the chatter about online communities is all about quality over quantity or engagement over likes. How does a business get their followers to engage with their brand? Cady Chesney sits down with Rachel Fell, Milwaukee Community Manager and Marketing Director at Yelp, to talk about how businesses can build an engaged online community. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

For years, tweetups have been used as a way to bring people together to share new ideas, products, and to network. In this episode of Technically Speaking, Courtney Omernick sits down with Jabril Faraj from SOSH to talk about what a tweetup is and its advantages for job seekers and businesses. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Courtney Omernick sits down with Susan Gunelius, president and CEO of Keysplash Creative, about how businesses can create and manage a blog. Yahoo released a study in May that indicates 81% of U.S. online consumers trust information and advice from blogs. And with that, companies that blog have 97% more inbound links. Yahoo also stated that by the end of 2013, 128 million people in the US will be blog readers. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

In this episode of Technically Speaking, we'll take a look at a few ways that you can use social media to generate valuable sales leads with our expert guest, Kathi Kruse. With social media at the forefront of modern communication, businesses are finding a need to adapt and utilize the various platforms. In order to make their time valuable, businesses should be finding ways to attract new customers through Facebook, Twitter, Pinterest, LinkedIn, blogs, podcasts, and more. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

In this episode of Technically Speaking, Courtney Omernick sits down with Wayne Breitbarth, author of "The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search" to discuss how businesses can utilize LinkedIn for optimal success. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

In this episode of Technically Speaking, Courtney Omernick sits down with Wayne Breitbarth, author of "The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search" to discuss how job seekers can successfully build their LinkedIn profile. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

In this episode of Technically Speaking, Courtney Omernick sits down with Wayne Breitbarth, author of "The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search" to discuss how job seekers can successfully build their LinkedIn profile. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

Cell phones, tablets, laptops, and abundant wireless connections make it possible for employees to be constantly connected to their jobs, social media, and more. Host Cady Chesney talks with Corey Maertz from DealerFire to discuss the pros and cons of being constantly connected and what employees can do to create a healthy balance. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

In this episode of Technically Speaking, we take a look at the value of marketing on Pinterest with help from our expert guest, Cynthia Sanchez. Some of us might use Pinterest to post recipes, funny pictures of cats, or the latest fashion trends, but can you really use Pinterest to help market your business? And what type of business do you have to be to take advantage of this of this visual social platform? Cynthia shares a few tips that will help get you started. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

We live in a connected age where a majority of people have smart phones that run their email, social accounts, and much more. With social media as popular as ever, it's important to know the etiquette and rules for these platforms. Today we discuss these rules with Jodi R.R. Smith from Mannersmith, an expert on professionally communicating through social media. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

When used correctly, social media could land you your next job, but what are hiring managers and recruiters looking for in a job seekers' social media profile? What kind of behavior/actions send up red flags for hiring managers? Cady Chesney speaks with Thomas Chung, a Senior Vice President at Zizzo Group Marketing + PR + New Media, about his personal experience with using social media in their hiring process. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

In this podcast we'll speak with Benjamin Lawton, a senior at Nicolet High School, who started a volunteer group called "Technology Through The Ages." The mission of the group is to teach elderly people in local homes for the elderly to learn about modern technology and Internet basics like email. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.

In this podcast, Carly Rubach speaks with Scott Offord, owner and director of Internet marketing at Orion Group and Dustin Filippini, web developer and project manager, also with Orion Group. When they aren't creating websites for their day jobs, Scott and Dustin are board members and organizers for the technology Meetup organization, Tech Milwaukee. According to their website, "The goal of Tech Milwaukee is to nurture technology, innovation, and community." Scott and Dustin tell us why they decided to form a community around technology and the benefits that the organization offers. They also provide tips on how to start a similar organization in your area. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.