loiclemeur

http://www.buildyourownbrand.tv/ Highlight others, it's not just about you.

http://www.buildyourownbrand.tv/ It's simple, don't be negative online.

http://www.buildyourownbrand.tv/ How to manage the negative being said about you or your brand.

http://www.buildyourownbrand.tv/ Facebook is all over the web now. Loic explains how to get your sites and brand ready for Facebook

http://www.buildyourownbrand.tv/ It's not easy to monetize online. Loic talks a bit about different strategies for monetizing online.

http://buildyourownbrand.tv Some services you may want to try with your colleagues before jumping into them publicly.

http://buildyourownbrand.tv If you are someone who presents to groups often, consider sharing your presentations online.

http://buildyourownbrand.tv Lists are the best way to filter your stream, here is how you can use them to focus your attention on what matters.

http://www.buildyourownbrand.tv Our passion with social networking forced us to build a cockpit to manage all your networks in one screen, a bloomberg terminal for your social software, Seesmic Desktop, you should try it!

http://www.buildyourownbrand.tv Social Commerce is only starting and is likely to be huge, let's have a look at what it is and what it might become.

http://www.buildyourownbrand.tv No one has really solved this one yet. How do you measure success in your social software presence? Clearly not by the number of followers or fans, they are just an indication and often artificial.

http://www.buildyourownbrand.tv Relationships matter. What is an influencer? Well, start by defining your space. Who is writing? Who is a trend setter? Who are people following? Read them and if you can, meet them. Don't PR them.

http://www.buildyourownbrand.tv Helping others is a great way to build your brand and answering questions on sites like formspring.me or in video to keep your community closer.

http://buildyourownbrand.tv Location services such as Facebook Places, Foursquare or Gowalla are really hot, here is how you can use them.

http://buildyourownbrand.tv You're buying products all the time, just share a video review of the ones you like and don't like, you will be surprised how much traction they can get: my iPhone4 review got tens of thousands of views for example. It can be about your business or of course just a good way to keep in touch with your community.

http://buildyourownbrand.tv You're buying products all the time, just share a video review of the ones you like and don't like, you will be surprised how much traction they can get: my iPhone4 review got tens of thousands of views for example. It can be about your business or of course just a good way to keep in touch with your community.

Don't know what to share? Read a book and share what you have learned is a good way to start, then think the same way to share all day long things that you learn.

Video is human, it is you, it creates a much better connection with your community. Just don't think too much and start posting videos, you will be surprised by the results here are a few tips.

http://www.buildyourownbrand.tv Social networks are the best to build your brand, also much easier to update than a blog, but here is why you still need a blog if you want maximum results

Some people say reading blogs and news from RSS feeds is a thing of the past. I disagree, I still read a lot of sources from Google Reader, here is why.

The growth of social networks doesn't mean traditional tools are dead or ineffective, here is how you should use email along with building your brand on social networks.

The magic of social networks is that you can meet people all around the World. You should organize meetups, tweetups, facebookups, what you like, but meet them. Your real fans are the key.

If you're successful online you will get a lot of feedback about your product, here is how you can have your community help prioritize the feedback.

Don't be obsessed with number of fans and followers, the best is really to be yourself and talk like if you were talking to a friend, helping people is another good way. In this episode we look at different ways to grow your community

http://www.buildyourownbrand.tv/ It's all public. It made Twitter huge. Here is how you should deal with it. 24 hours a day.

http://www.buildyourbrand.tv If you share on social networking, you will get feedback and you need to interact with your community. Let's see what type of feedback you can expect.

http://www.buildyourownbrand.tv/ Some people like to update every network with a different update which is fine. I found out that by sharing to all of them (without noise though, which I explain) you can reach different communities and get feedback you would never get if you were only sharing in one network.

People think text when they think about sharing but location or video can be very powerful ways of sharing. Let's see what we can share.

Social networking isn't like traditional marketing. It's about building trust, long term, building a community. In this episode of the 30 HD videos series Build Your Own Brand we are discussing how you can create a real relationship with your followers and fans on social networks.

First step is to get yourself started on major social networks. Most of you will have already done that, but I am aiming this series at someone who would start from scratch

I'm sharing on this first series of 30 videos how to build your own brand online what I learn in a practical way, we will publish one as of today every single day for the next 30 days.

Chris Pirillo, Founder, LockergnomeLearn more at http://www.leweb.net

Danah Boyd, Researcher at Microsoft Research New England, Fellow at Harvard University Berkman Center for Internet and Society Learn more at http://www.leweb.net

Chris Brogan, President, New Marketing Labs, Author, Trust Agents

Fireside Chat with Jack Dorsey, Inventor, Founder & Chairman, Twitter & Loic Le Meur, Founder, Le Web Find out more at http://www.lewebparis.net

June 05, 2009 0 The coolest way to buy creme brulee in San Fran: the Twitter food cart Posted at 01:25 | Permalink | 0 comment(s) Blake Engel who tweets under @urbanhiker explains what the food cart movement is all about. A few really smart food producers or chefs have gathered a community around themselves and they move around in the city or even in the US and they tweet where they are, the members of their communities just go get food when they are nearby. This is too cool. Follow for example @cremebruleecart and you can get Creme Brulee. The movement was started by Korean BBQ @kogibbq and suddenly 100 people can show up where the cart appears. It's the food smartmob. here are a few Twitter accounts to follow (I hope I got them ok): @kogibbq @magiccurrykart @leftcoastsmoke @boccalone @chezspencergo @cookiewagsf @umi @kitchenettesf @cremebruleecart @kogebbq @missionstreetfood

Loic presents the Seesmic Desktop Preview at a special launch at Seesmic HQ. This is the live presentation that was streamed on April 7th, 2009.

Loic Le Meur interviews Brian Solis on his book "Putting the Public Back in Public Relations". www.briansolis.com

Loic Le Meur interviews Brian Solis on how to build a community. www.briansolis.com

Advice and news from well known entrepreneur and friend Seth J. Sternberg founder of Meebo

Loic Le Meur interviews Tim Ferris on how to manage your e-mail. http://www.fourhourworkweek.com/blog

Loic Le Meur interviews Tim Ferris on how to manage your e-mail. http://www.fourhourworkweek.com/blog

Loic Le Meur interviews Tim Ferris on how to live the Tim Ferriss lifestyle. http://www.fourhourworkweek.com/blog/

Loic Le Meur interviews Tim Ferris on how to manage your e-mail. http://www.fourhourworkweek.com/blog/

Loic Le Meur interviews Tim Ferris on how to manage a community. http://www.fourhourworkweek.com/blog/

How do you start when you first check your computer in the morning? Please tell me: as I am thinking about what we should add next in Seesmic Desktop (ex-Twhirl) it will help me prioritize what we should add.Here is my sequence in general, with lots of new steps now that we are focusing so much on helping everybody build their communityThe most important-my email, see if anything important with the company happened during my sleep-check seesmic.com and the stats of everything we do (number of downloads, seesmic for facebook stats etc)-check the company chat backchannel (powered by Skype)What everybody is saying-check what everybody is saying on Twitter about Seesmic, Twhirl and... yes I check my name too-check what everybody is saying on Google blog SearchSay hi to my community-say hi on Twitter, which also posts to Facebook and other social software-often a quick short videoRead (and answer what I can) my social software replies (that includes seesmic and twhirl):-my Twitter @replies-my direct messages-my Skype chats-my seesmic video replies-my blog comments-my Facebook page and Seesmic's page comments-my YouTube comments-my Friendfeed comments-my Flickr comments Read the news-Techmeme -Read the friends I follow on Twitter-Key blogs and friends (I won't name them here, save it for a later post)-See the front page of the NY Times and sometimes some french press-If I have time also read my Google reader (I have to admit that's less and less)-I start to pay attention to two Ning communities these days, Triiibes and Geeks so I check what's happening thereThe whole process takes 30 mins to one hour, every morning. How about you? What is your sequence? Did I miss anything important?more at loiclemeur.com

The word of mouth in public has never been as fast and worldwide with the Twitter growth. More important than marketing or advertising is what your community, your users, are saying about your product or your brand.Listen first to everything being said about your brand on Twitter search (follow the space as well, your competition and the key players)Sort what you see into categories, here are a few:complainsproduct suggestionsnew features requestsbusiness opportunitiescongratulationspeople recommending your products to their friendsetcDecide if there is an action needed or not to every single one, I would go for the negatives and help request firstAnswer them as fast and as best as you canGet into a private conversation with the user if the conversation continues and follow up until he is happyIt is easy to describe how to do it best but much more difficult to actually apply it to your brand especially if people talk a lot about it. I think it is worth the time and resources investment.A good case study: Robert Scoble yesterday saw me saying on Twitter that our web host for Seesmic, Servepath, went down for more than 5 minutes and took some of its customers sites down entirely. Robert follows me but probably also follows Rackspace his new employer. Robert took this opportunity to write a blog post and we got into a conversation on Twitter and his blog.In a matter of minutes, representatives from both Servepath (our host) and Rackspace (Robert's company interested in getting our business) started to get in the conversation with many customers of both commenting at the same time. It was priceless information about their services but also competitive information for the companies themselves. All in public, that is very new.I have insisted that I was not dissatisfied in general by Servepath but of course annoyed that we went down entirely for a significant time given the budget allocated to our hosting. Now Amazon went down a few times too and I take it Rackspace has its problems too, but this is not my point here.Brands who are not listening will fail but listening is not enough. Very few of them actually start getting immediately in the conversation. I saw an article and that was explaining the popular shoe brand Crocs was going out of business and in a matter of minutes their community manager answered saying that as any business they were going through tough times but that they were safe.Congratulations to all these brands for their transparency and more important, for getting in the conversation, including on week-ends!

Loic speaks on how to build a product with your community at golden gate university, San Francisco.

Utrecht (NL)http://www.zoover.com/

Helsinki, Finlandhttp://www.zipipop.com/