Make Time: A business podcast by 25eight

PODCAST · business

Make Time: A business podcast by 25eight

25eight is in the business of time. We help leaders of small and medium businesses work smarter, not harder so they feel like they have an extra hour in the day and day in the week. Go from 'don't know what I don't know' to 'I can't miss this show' as we talk proven strategies , practical tips and insider insights from a diverse range of industry leaders. Make time to grow your capabilities and confidence with 25eight.

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    Make Time: Business Don't Fail Because People Are Incapable

    Make Time host, Sam Hurley, explores one of the most important things to get right early in business: understanding the problem you solve and why it matters.Drawing on over a decade of experience working with small and medium-sized business leaders, she reflects on the patterns behind business success and failure. While external factors play a role, Sam explains why outcomes are ultimately shaped by the decisions business owners make, and how those decisions are often limited by the knowledge available at the time.The discussion traces the evolution of 25eight’s approach, from solving for time constraints through accelerated learning, to uncovering the deeper drivers of success. It highlights why knowledge alone is not enough, and why the ability to apply that knowledge consistently under real conditions is what separates businesses that survive from those that thrive.Sam introduces the role of diagnostics, personalised learning, and the often overlooked human elements such as self-efficacy, clarity, and intrinsic motivation. She explains how these factors influence completion, implementation, and ultimately business performance.As the final episode of season one, this conversation sets the foundation for season two, where the focus will shift to building capability across human, leadership, business, and digital domains in a way that is practical, applied, and immediately useful.Keywords: small business growth, problem-solution fit, decision making, business strategy, capability building, self-efficacy, intrinsic motivation, leadership capability, digital capability, AI in small business, personalised learning, business diagnostics, entrepreneurship, business success.

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    30: Make Time: Knowledge vs Capability And Why This Matters More Than Ever

    Make Time host, Sam Hurley, CEO, 25eight explores the critical difference between knowledge and capability, and why this gap is one of the biggest constraints to small business growth.She explains why knowing more does not necessarily lead to better results, drawing on research from organisational theory, education, and the AI economy. In a world where knowledge is increasingly accessible and abundant, Sam makes the case that true advantage now comes from the ability to act, decide, and implement effectively.The discussion introduces the concept of dynamic capabilities and explores what it actually takes to build capability in a business. It also challenges traditional approaches to learning and development, highlighting why most programs fail to create lasting change and what is required instead.Keywords: knowledge vs capability, small business growth, business capability, AI economy, dynamic capabilities, leadership skills, business strategy, self-efficacy, decision making, entrepreneurship, small business success, capability gap, digital transformation, business education, growth mindset.Takeaways-- Knowledge is widely accessible and increasingly commoditised in the AI economy.-- Capability is the ability to act effectively, consistently, and under real conditions.-- The gap between what you know and what you do is one of the biggest constraints to business growth.-- Dynamic capabilities (sensing, seizing, reconfiguring) are key drivers of business performance.-- Two people with the same knowledge can achieve very different outcomes based on their ability to apply it.-- Self-efficacy (belief in your ability to act) plays a critical role in performance.-- AI is accelerating access to information but increasing the importance of human capability.-- The most in-demand skills globally are capabilities such as analytical thinking, adaptability, leadership, and resilience.-- Businesses that build strong capability use AI to amplify results, while others create more noise without impact.-- Capability is built through application, feedback, coaching, and reflection—not just learning.-- Most traditional education focuses on information delivery, which leads to low retention and limited behavioural change.-- Diagnosis of capability gaps is critical before attempting to solve business problems.-- Capability is both individual and collective, including systems, decision-making, and team dynamics.-- Building capability proactively is faster and less costly than learning through crisis.-- Real business growth comes from the ability to act on knowledge, not just acquire it.Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills?25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programSign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder - https://www.25eight.co/newsletter-sign-upSound Bites"Knowledge is not capability.""Information is everywhere. The ability to act is what creates advantage."Chapters00:00 The Knowledge vs Capability Gap02:10 What Knowledge Actually Is04:15 What Capability Looks Like in Practice06:45 The Research Behind Capability and Performance09:30 The Capability Approach and Real Development12:15 Why This Matters in the AI Economy15:10 The Three Core Capabilities: Sensing, Seizing, Reconfiguring18:20 Why Most Learning Doesn’t Lead to Results20:30 What Actually Builds Capability23:00 Real Business Outcomes from Capability Development25:30 Final Reflection: What Are You Actually Able to Do?...

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    29. Make Time: The Digital Gap: Turning Online Activity Into Customer Growth

    In this weeks episode of Make Time, host Sam explores the gap between digital presence and effective digital strategy for small businesses. She emphasises the importance of understanding customer journeys, measuring results meaningfully, and acting with intention in a noisy digital landscape, especially with the increased adoption of AI tools. Are you a small business owner or leader who wants to build the capability, clarity and systems to actually get value from AI and grow your business?25eight's award-winning Next-Level Growth Program helps you develop the strategic thinking, systems design and decision-making foundations that make everything, including AI, work harder for your business.Find out more here: https://www.25eight.co/next-level-growth-programSign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder: https://www.25eight.co/newsletter-sign-upKey TopicsThe difference between online presence and digital strategyThe importance of understanding customer journeysMeasuring what matters in digital marketingThe impact of AI and content noiseDeveloping digital capability over timeSound Bites"Digital marketing is both a blessing and a curse""Visibility alone is no longer enough in digital marketing""Act with intention to stand out in a noisy digital world"Chapters00:00 The Digital Marketing Dilemma02:14 Understanding Digital Presence vs. Digital Strategy04:57 The Importance of Digital Capability08:03 Shifting from Activity to Intentional Strategy10:36 Navigating the Noise of Digital MarketingKeywordsdigital marketing, small business, digital strategy, customer journey, measurement, AI, online presence, marketing effectiveness

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    28. Make Time: Why More Tech Makes Some People Less Productive And What To Do About it

    In this week's episode of Make Time, Sam explores how small business owners often accumulate too many digital tools in response to problems, leading to decreased productivity. She offers strategies to streamline your digital environment, adopt intentional technology, and ultimately work smarter, not harder.The Digital ROI Formula Sam refer's to:Digital Investment Score = (TxAxFxS) / (CxIxR)Value Side (numerator)T = Time saved (per week)A = Adoption Likelihood (1-5)F = Frequency of Use (1-5 - Daily, 5 - Weekly, 3 - Monthly, 1)S = Strategic Alignment (1-5) (Does this support growth, systems or scale?)Cost Side (denominator)C = Cost (monthly $ equivalent)I = Implementation Effort (1-5)R = Risk of Complexity (1-5)ScoreOver 5 - Strong investment2-5 - Conditional (may need redesigning or better implementation plan)Under 2 - Do not investAre you a small business owner or leader who wants to build the capability, clarity and systems to actually get value from AI and grow your business?25eight's award-winning Next-Level Growth Program helps you develop the strategic thinking, systems design and decision-making foundations that make everything, including AI, work harder for your business.Find out more here: https://www.25eight.co/next-level-growth-programSign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder: https://www.25eight.co/newsletter-sign-upKey TopicsReactive vs. intentional technology adoptionThe cost of digital overload and fragmentationHow to audit and streamline your digital toolsThe role of processes in choosing the right toolsFuture of AI in business productivitySound Bites"Most small business owners use 12 to 20 tools.""Manual work and overlapping tools waste time.""Conduct a digital tools audit in one hour."Chapters00:00 The Digital Tool Overload09:21 Reactive vs. Intentional Technology Adoption17:18 Building an Effective Digital EnvironmentKeywordsproductivity, small business, digital tools, tech stack, automation, efficiency, digital transformation, workflow, AI tools, business strategy

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    27. Make Time: AI: The most important consideration for integrating AI in your business

    In this episode, Sam tackles one of the most common frustrations small business owners face with AI: trying it, not getting the results they expected, and wondering what went wrong. The answer, more often than not, isn't the tool. It's that AI has been dropped into a business that isn't yet ready for it. Sam introduces the concept of the capability-technology mismatch, draws on McKinsey and World Economic Forum research, and uses 25eight's own Small Business Capability Gap Index to show what readiness actually looks like in practice. She reframes AI as a multiplier, not an addition and explains why that distinction changes everything about how and when to adopt it. The episode closes with five practical steps for building the right foundations, and four honest diagnostic questions every business owner should sit with before investing further in AI tools.Are you a small business owner or leader who wants to build the capability, clarity and systems to actually get value from AI?25eight's award-winning Next-Level Growth Program helps you develop the strategic thinking, systems design and decision-making foundations that make everything, including AI, work harder for your business.Find out more here: https://www.25eight.co/next-level-growth-programSign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder: https://www.25eight.co/newsletter-sign-upTakeawaysMost small businesses that adopt AI don't get the results they expected, not because the tools don't work, but because the foundations aren't there yet. AI is a multiplier: it amplifies what already exists, good or bad. Broken processes don't get fixed by AI, they just break faster. The businesses getting the most from AI are operating at a strong base level of business capability before they introduce it. The skills most in demand in the AI economy are human ones: analytical thinking, strategic reasoning, resilience and leadership. AI can automate a workflow, but someone has to design it first. That's a thinking skill, not a technology skill. The five-step sequence that works is clarity, documentation, systemisation, intentional AI adoption, and iteration, in that order. The gap between digital capability and business capability in many small businesses is what 25eight's Momentum Framework calls stalled: not failing, but not moving either. The most durable competitive advantages are the ones AI can't replicate: judgment, relationships, contextual knowledge, and the ability to lead through complexity. The businesses that benefit most from AI won't be the ones who adopted it first. They'll be the ones who were ready for it.Sound Bites"AI doesn't fix what's broke. It just breaks faster.""Think of AI as a multiplier, not an addition. Zero multiplied by three is still zero.""Extraordinary tools in the hands of unprepared operators don't produce extraordinary results.""The gap isn't in technology access. It's in the capability to use it.""AI can inform, help and execute. But it can't decide what matters. That's your job."Chapters00:00 Why Most AI Adoption Falls Short02:32 The Capability-Technology Mismatch07:05 The Human Skills AI Can't Replace11:23 What the Data Shows: Systemise First, Then Adopt13:05 The Five-Step Sequence for AI Readiness17:57 Stalled: When Good Businesses Stop Moving Forward19:54 Four Questions to Ask Before Your Next AI InvestmentKeywordsartificial intelligence, AI adoption, small business, business capability, human capability, AI strategy, business foundations, systems design, strategic thinking, decision making, business growth, SME, capability gap, AI readiness, digital transformation, business leadership, productivity, working smarter, 25eight, AI economy

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    26. Make Time: Market Forces & The Future For Small Business

    In this episode, Sam discusses the challenges small businesses face in a competitive market dominated by larger enterprises and cheaper alternatives. She emphasises the importance of innovation, local economic resilience, and the need for small businesses to adapt their strategies to remain viable. The conversation explores market forces, the future economy, and practical strategies for small businesses to differentiate themselves and build competitive advantages without compromising their core values.Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills? 25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programFor Allied Health Practice Owners - https://www.25eight.co/next-level-growth-allied-healthSign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder - https://www.25eight.co/newsletter-sign-upTakeawaysThe hardest part for small businesses is price pressure.Small businesses are critical for local economic resilience.Digital marketplaces create commoditisation pressure.Large firms benefit from scale economies and lower costs.Small businesses drive job creation and innovation.The future economy may favour smaller, value-driven businesses.Resilience becomes a competitive advantage for small businesses.Differentiation is key to surviving in a competitive market.Small businesses need to communicate their unique value.Trust, context, and care are strengths of small businesses.Sound Bites"How do I remain viable without eroding who I am?""Don't compete purely on price.""Translate your craft into expertise for customers."Chapters00:00 The Challenges Facing Small Businesses02:32 Understanding Market Forces and Competition05:03 The Future Economy and Small Business Resilience07:40 Strategies for Small Business Viability10:33 Building Competitive Advantages12:55 The Role of Small Businesses in the Local EconomyKeywordssmall business, competition, market forces, resilience, innovation, economic stability, pricing strategies, customer value, local economies, future economyRead the LinkedIn post that inspired this podcast: https://www.linkedin.com/posts/samanthalhurley_what-happens-to-a-place-when-a-business-that-activity-7421753201814630400-A6Mk?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFFWsEBzOUFl_4Lrx28MNniPBJsRU6om74

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    25. Make Time: Unlocking Business Growth: 10 Mindset Shifts for Success

    In this episode, Sam discusses essential mindset shifts and practical tools for small business owners to overcome limitations and achieve sustainable growth. She emphasises the importance of transitioning from a doer to an architect, focusing on long-term strategies, embracing a growth mindset, managing risks, empowering teams, and prioritising customer value. The conversation also highlights the significance of collaboration and sustainable performance in business success and practical steps you can take to change your mindset. Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills? 25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programWe're also running an Allied Health cohort.Find out more here https://www.25eight.co/next-level-growth-allied-healthSign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder - https://www.25eight.co/newsletter-sign-upTakeawaysSmall business owners often plateau due to self-imposed limitations.Transitioning to a CEO mindset is crucial for growth.Designing systems is more valuable than fixing tasks.Long-term thinking is essential for sustainable success.A growth mindset fosters creativity and problem-solving.Managing risks through experimentation can mitigate fear.Empowering teams enhances motivation and productivity.Customer value should drive business decisions.An abundance mindset opens up new opportunities.Collaboration leads to better outcomes and innovation.Sound Bites"Trade fighting fires to plant forests.""Managing risks through micro experiments.""Seeing opportunities instead of threats."Chapters00:00 The Limiting Factor in Business Growth02:22 Mindset Shifts for Sustainable Success03:59 Long-Term Thinking vs. Short-Term Fixes05:51 Embracing a Growth Mindset06:18 Risk Management and Empowerment08:14 Customer-Centric Focus09:20 Abundance vs. Scarcity Mindset10:05 Systems Thinking in Business11:07 Collaboration Over Isolation11:53 Sustainable Performance and Energy ManagementKeywordsbusiness growth, mindset shifts, entrepreneurship, leadership, sustainable performance, risk management, customer value, systems thinking, collaboration, abundance mindset

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    Make Time: From Practitioner to Business Leader: Jessica Sammut's Story of Success

    In this episode of Make Time, host Sam Hurley interviews Jessica Sammut, an accomplished entrepreneur and business coach in the allied health sector. They discuss Jessica's journey from practitioner to business owner, the importance of execution in turning ideas into reality, and the challenges faced by allied health practitioners in building sustainable practices. Jessica shares insights on creating a supportive company culture, the significance of aligning personal and business values, and the need for effective systems in multi-location practices. The conversation emphasises the importance of empowering team members and fostering a community that prioritises patient care and business sustainability.Do you want to benefit from Sam's and Jess' coaching and mentorship whilst building your growth strategy and strategic leadership skills? 25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-program Sign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder - https://www.25eight.co/newsletter-sign-upKey TakeawaysA brilliant idea is worth a dollar, but execution is key.Transitioning from practitioner to business owner requires a mindset shift.Building a strong team culture is essential for success.Values alignment is crucial for sustainable business practices.Effective systems streamline operations in multi-location practices.Empowering team members leads to better patient care.The allied health industry faces unique challenges that require innovative solutions.Investing in team development is vital for business growth.Understanding personal and business values guides decision-making.Community and collaboration enhance the success of allied health practices.Sound Bites"A brilliant idea is worth a dollar.""It's about building them up and empowering them.""If it costs my values, it costs too much."Chapters00:00 The Importance of Execution Over Ideas02:55 Jessica's Journey into Business06:06 The Turning Point: Balancing Motherhood and Business09:54 Building a Business Beyond Yourself12:54 Navigating Opportunities and Growth18:03 Developing Systems for Multi-Location Success19:43 Transforming as a Business Leader22:28 Challenges in Allied Health Business Ownership26:37 Navigating Business with Empathy31:01 Human-Centred Business Coaching35:49 Empowering Allied Health Practitioners41:12 Future Aspirations and Growth Strategieskeywordsbusiness growth, allied health, entrepreneurship, team building, execution, coaching, values, practitioner, business owner, community

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    23. Make Time: What Data Tells Us About Business Success

    Make Time host, Sam Hurley, CEO, 25eight explores the multifaceted nature of entrepreneurship, emphasising that it is not a universal path for everyone. She delves into global and Australian data on entrepreneurship, highlighting the challenges, isolation, and the psychological traits that contribute to success. The discussion also redefines what success means in entrepreneurship, advocating for a more sustainable and fulfilling approach to business ownership.Takeaways - Entrepreneurship is not a default path for most people. - Many entrepreneurs are driven by opportunity rather than necessity. - Isolation is a common experience for entrepreneurs. - Access to peers and mentors is crucial for success. - Survival rates for small businesses vary significantly by industry. - Cash flow issues are a leading cause of business failure. - Successful entrepreneurs manage risk rather than simply tolerate it. - Digital adoption can significantly enhance business performance. - Experience and industry knowledge contribute to higher success rates. - Success in entrepreneurship can mean stability and meaningful work, not just growth.Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills? 25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-program Sign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder - https://www.25eight.co/newsletter-sign-upSound Bites"Entrepreneurship is not for everyone.""Have you got what it takes?"Chapters00:00 Understanding Entrepreneurship: A Global Perspective02:23 The Motivations Behind Entrepreneurship03:51 Challenges and Isolation in Entrepreneurship06:28 Factors Influencing Business Survival09:11 Key Traits of Successful Entrepreneurs11:48 The Australian Small Business Landscape14:26 Psychological Traits and Support Systems16:03 Lessons Learned: Is Entrepreneurship for You?entrepreneurship, small business, success factors, challenges, isolation, global data, Australia, business survival, psychological traits, support networks

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    22. Make Time: 12 Practical Actions to Reduce Mental Load In Your Business

    In this episode of Make Time, host Sam delves into the concept of decision fatigue and its impact on small business owners. She explains how the famous tech boss uniform is not just a fashion statement but a strategy to protect decision quality. Sam emphasises that running a business involves making countless micro-decisions daily, which can lead to mental exhaustion. To combat this, she offers practical strategies to streamline decision-making processes, allowing entrepreneurs to focus on high-impact choices that drive their business forward.Sam introduces twelve actionable methods to reduce decision fatigue, such as creating uniforms for work attire, pre-scheduling power hours, and utilising checklists for repetitive tasks. She highlights the importance of automating, standardising, or eliminating low-value decisions to free up mental space for more significant strategic thinking. By implementing these strategies, business owners can enhance their productivity, make better decisions, and ultimately reduce the risk of burnout, all while maintaining a healthy work-life balance.Takeaways"Running a small business means you're making hundreds of micro choices a day.""The more options often feels like freedom, but it can actually create drag.""Most decisions are reversible. They're like a two-way door and we treat them lightly.""You make better decisions when you have the capacity to do so.""Never chase too many rabbits.""Turn decisions into defaults.""Decision making suffers when you're depleted, stressed or sleep deprived."Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills? 25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-program Sign up for the weekly 25eight newsletter to get business tips and resources to help you work smarter, not harder - https://www.25eight.co/newsletter-sign-upChapters00:00 Introduction to Decision Fatigue01:32 Understanding Decision Quality03:01 Strategies to Reduce Decision Fatigue05:44 Practical Methods for Better Decision Making11:46 Creating a Decision Dashboard12:56 Protecting Decision Quality and Recoverykeywordsdecision fatigue, small business, productivity, decision-making strategies, burnout prevention, automation, standardisation, decision quality, time management, business efficiency

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    21: Make Time: How to Determine Pricing in your Small Business

    In this episode, Sam discusses the complexities of pricing for small businesses, particularly in service-oriented fields. She emphasises the emotional and ethical dilemmas faced by business owners when setting prices, the importance of establishing a viability floor, and the shift towards value-based pricing strategies. Sam also highlights the need for diagnostics to identify underlying issues affecting pricing and business viability, advocating for a balanced approach that considers both accessibility and sustainability.TakeawaysPricing is an emotional decision for many business owners.Underpricing can lead to chronic stress and compassion fatigue.Establishing a viability floor is crucial for sustainable pricing.Value-based pricing focuses on perceived outcomes rather than costs.Sliding scales can increase access but need careful design.Discounting should be a strategy, not a reflex.Customer feedback is essential for refining pricing strategies.Diagnostics can help identify pricing challenges and business viability issues.Healthy pricing allows for continued support and improvement of services.Fair pricing is not greed; it's necessary for long-term impact.Head here to access the pricing guide Sam mentioned - www.25eight.co/quick-guide-to-pricing-for-small-businessHead here for our mini diagnostic - https://www.25eight.co/blog/discover-your-stage-of-business-growth-and-the-strategies-to-reach-the-next-levelDo you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills?25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programSound Bites"Pricing has leverage.""Access models need design, not feeling guilty.""Money isn't evil. It's an exchange of value."Chapters00:00 The Emotional Tug of War in Pricing03:09 Understanding the Strategic Importance of Pricing06:24 Establishing Your Viability Floor09:07 Value-Based Pricing: Moving Beyond Cost Plus11:43 Testing and Adapting Your Pricing Strategy14:22 The Bigger Picture: Diagnosing Pricing Issueskeywordspricing, small business, value-based pricing, cash flow, ethical pricing, service-based professions, compassion fatigue, pricing strategies, business viability, customer feedback

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    20. Make Time: Business Growth on Your Terms

    In this episode of Make Time, host Sam delves into the critical process of identifying what truly matters to business owners. She emphasises that growth should be defined on personal terms, challenging the common misconception that leaders should inherently know their priorities. Instead, Sam advocates for a reflective approach, where understanding friction and discomfort in business can reveal deeper insights about personal and professional alignment. She discusses how urgency often overshadows intentional thinking, leading to a disconnect between business success and personal satisfaction.Sam introduces the concept of using diagnostics as a tool for clarity, helping leaders recognise patterns and misalignments in their business operations. By focusing on what truly matters, rather than getting caught up in the hustle, business owners can make more intentional decisions that align with their values and goals. The episode concludes with a reminder that clarity and focus are essential for sustainable growth, encouraging leaders to regularly revisit their definitions of success and their relationship with work.Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills?25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programTakeawaysGrowth should be defined on your terms.Clarity comes from better awareness, not more effort.Friction reveals what matters most in your business.Diagnostics help identify misalignments in business operations.Regularly revisit your definition of success.Chapters00:00 Defining Growth on Your Terms03:08 Understanding Friction as a Guide05:40 The Power of Diagnostics in Business07:59 Focus and Intentional Decision MakingKeywordsbusiness growth, self-reflection, diagnostics, leadership, personal values, business alignment, intentional decision-making, sustainable growth, clarity in business, identifying priorities

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    19. Make Time: How to Set Business Goals You'll Actually (Want To) Achieve

    In this episode, Sam discusses the importance of setting intentional and meaningful growth goals for businesses. She emphasises that growth should be defined personally and aligned with individual values rather than societal expectations. The conversation explores the relationship between money and business, advocating for a mindset that views money as an energy exchange. Sam also highlights the significance of building capability and embracing ordinary actions to achieve extraordinary outcomes. Finally, she encourages listeners to focus on meaningful goals that resonate with their true aspirations.25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programTo join Sam in the next CEO Session, click here to see when the next session is running - https://www.25eight.academy/storeTakeawaysGrowth is only meaningful when it is intentional, sustainable, and aligned with personal values.Defining what success means to you is crucial for achieving meaningful growth.Sustainable growth comes from clarity, capability, and human-centred systems.Money should be viewed as an energy exchange rather than an enemy.Extraordinary businesses emerge from ordinary people who build extraordinary capabilities.Focusing on three key goals is more effective than pursuing multiple random goals.Accepting your current state is essential for setting realistic and meaningful goals.Growth is about becoming more fully and confidently yourself.Building skills and confidence through practice is vital for business leaders.The ordinary can be made extraordinary through intentional actions and systems.Sound Bites"You are the captain of your ship.""Sustainable growth is not born from burnout.""Growth is not about becoming someone else."Chapters00:00 Setting Intentional Growth Goals04:05 Defining Personal Success07:03 Understanding Money as Energy10:47 Building Extraordinary Capability12:38 Embracing Ordinary Actions14:28 Focusing on Meaningful Goalsgrowth goals, personal success, business strategy, money mindset, extraordinary capability, intentional living, goal setting, business growth, sustainable success, human-centred business

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    18: Make Time: From Rock Star to Entrepreneur: Cam Bird's Journey

    In this episode, Sam interviews Cam Bird, a rock and metal recording artist turned entrepreneur, who shares his journey from a young guitar enthusiast to a successful music teacher and business owner. Cam discusses the importance of mentorship, the challenges of navigating the music industry, and the innovative teaching methods he has developed to engage students. He emphasises the need for balance between creativity and business, the significance of understanding market needs, and the value of building a personal brand through social media. Cam's story is one of passion, resilience, and the pursuit of a fulfilling career in music.TakeawaysCam's journey began with a guitar gifted by his parents.Mentorship played a crucial role in Cam's development as a musician.The music industry is challenging, with dreams often clashing with reality.Transitioning from performing to teaching was a pivotal moment for Cam.Finding balance between work and personal life is essential for creativity.Innovative teaching methods can enhance student engagement and learning.Social media is a powerful tool for building a personal brand.Understanding market needs is key to business success.Creativity and business acumen must coexist for sustainable success.It's important to value your time and skills as a creative.Find Cam here:https://www.cambirdmusic.com/https://www.youtube.com/cambirdmusicDo you want to benefit from Cam's mentorship whilst building your growth strategy and strategic leadership skills?Our award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programSound Bites"You only need to be right once.""You can't be a poor artist.""You need to find your people."Chapters00:00 The Journey Begins: From Passion to Profession02:27 The Impact of Mentorship in Music Education04:54 The Dream of Rock Stardom: Reality vs. Aspiration10:07 Navigating the Music Industry: Balancing Art and Business14:47 The Shift to Teaching: Finding Stability and Purpose15:28 Overcoming Challenges: The Importance of Adaptability21:47 Building an Online Presence: The Power of Social Media27:39 Embracing Change and Letting Go29:49 Reassessing Priorities and Finding Balance31:40 Health Challenges and Business Adaptation34:30 Innovative Teaching Models and Flexibility39:15 New Opportunities and Partnerships42:03 Raising the Floor: Sustainable Growth47:31 Valuing Creativity and Protecting Your Workmusic, entrepreneurship, teaching, mentorship, creativity, guitar, business, online learning, rock music, personal growthhow to grow your creative business how to make money as a musician

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    17: Make Time: The Hidden Key to Business Growth: Self Efficacy

    In this episode of Make Time, host and CEO of 25eight, Sam discusses the critical role of self-efficacy in achieving success in business and leadership. She explains how self-efficacy, defined as a person's belief in their ability to succeed, is a strong predictor of performance and resilience. Sam outlines the four drivers of self-efficacy and provides practical strategies for strengthening it, emphasising the importance of inner development alongside outer skills. She concludes by highlighting the future of leadership, where self-efficacy will be essential for navigating complexity and driving growth.TakeawaysSelf-efficacy is a key predictor of success in various fields.Belief in one's abilities can significantly impact performance.Mastery experiences build self-efficacy through overcoming challenges.Vicarious experiences can inspire confidence in one's capabilities.Verbal persuasion from coaches enhances self-efficacy.Physiological states affect performance and decision-making.Inner development is crucial for effective outer strategies.Setting achievable goals fosters self-efficacy growth.Reflecting on past successes reinforces self-belief.Emotional regulation is essential for maintaining self-efficacy.Do you want to benefit from Sam's coaching and mentorship whilst building your growth strategy and strategic leadership skills?25eight's award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programSound Bites"Skill without belief leads to hesitation.""Reframe failure as data, not identity.""Self-efficacy is the foundation of execution."Chapters00:00 The Power of Self-Efficacy01:28 Understanding Self-Efficacy in Business03:35 The Impact of Self-Efficacy on Performance06:25 Building Self-Efficacy: The Four Pillars12:01 Practical Strategies to Enhance Self-Efficacy17:27 The Future of Leadership and Self-Efficacyself-efficacy, business success, leadership, resilience, personal development, growth mindset, coaching, emotional regulation, strategic decision-making, entrepreneurship

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    16: Make Time: How to future proof your business

    In this episode, Sam discusses the concept of human-centred business, emphasising its strategic importance in creating value for all stakeholders and why it is necessary for future survival. She outlines five core principles: empathy and inclusion, psychological safety and trust, purpose and meaning, stakeholder value, and employee experience. Sam highlights the financial benefits of adopting human-centred practices, the role of technology in enhancing human skills, and practical steps for building a human-centred organisation. Sam concludes by addressing common myths and the future landscape of business, advocating for a shift towards human-centred approaches as a foundation for competitive advantage.TakeawaysBeing human-centred is a strategic choice for value creation.Human-centred businesses prioritise the needs of all stakeholders.Empathy and inclusion are essential for understanding experiences.Psychological safety fosters innovation and learning.Purpose-driven organisations outperform their peers financially.Stakeholder value enhances trust and brand reputation.Positive employee experiences lead to higher retention rates.Engaged employees drive better customer service and loyalty.Technology amplifies the need for human-centred skills.The future of business is rooted in human-centred practices."Empathy is not about being nice.""Psychological safety drives learning.""Purpose guides behaviour."Would you like to build a more human-centred business whilst building your own strategic leadership skills. Our award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programFollow us on socials to keep up to date when new programs open:https://www.linkedin.com/company/25eight-cohttps://www.youtube.com/@25eighthttps://www.facebook.com/25eightCohttps://www.instagram.com/25eight_coChapters00:00 Introduction to Human-Centred Business03:15 Core Principles of Human-Centred Business05:43 The Importance of Purpose and Stakeholder Value07:48 Designing for Employee and Customer Experience10:11 Financial Benefits of Human-Centred Practices12:58 Contrasting Human-Centred and Traditional Models15:28 Future-Proofing Through Human-Centred Approaches18:11 Building a Human-Centred Business20:51 Common Myths and Misconceptions23:02 Conclusion: The Future of Business is Human-Centeredkeywordshuman-centred business, employee engagement, customer experience, psychological safety, purpose-driven leadership, stakeholder value, innovation, technology, organisational culture, competitive advantages, future-proof, business growth, business sustainability

  17. 17

    Make Time: The difference between a coach and mentor (and what to expect from each)

    In this episode, Sam discusses the critical differences between coaching and mentoring, emphasising their unique roles in supporting successful business leaders. She highlights the importance of education as a foundational element that enhances the effectiveness of both coaching and mentoring. By understanding these distinctions and the value of structured support, business owners can accelerate their growth and performance, ultimately leading to greater success.TakeawaysRunning a business today is like a high performance sport.Coaching and mentoring deliver different outcomes and support leaders in unique ways.A coach helps you think better so that you can do better.Mentoring provides wisdom and perspective from experienced individuals.Coaching delivers clarity, performance uplift, accountability, and behaviour change.Education is a foundational component that enhances coaching and mentoring effectiveness.When business leaders understand core principles, they can make immediate changes.The synergy of education, coaching, and mentoring creates exponential impact.Businesses with external advisors grow faster and report higher confidence.With the right support team, business owners can thrive and succeed."Mentoring helps you make better decisions.""Education helps organise the chaos.""Businesses with external advisors grow faster."Do you want to benefit from the 25eight model whilst building your business growth strategy? Our award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programFollow us on socials to keep up to date when new programs open:https://www.linkedin.com/company/25eight-cohttps://www.youtube.com/@25eighthttps://www.facebook.com/25eightCohttps://www.instagram.com/25eight_coChapters00:00 The High Stakes of Running a Business02:24 Understanding Coaching vs. Mentoring04:57 The Power of Coaching05:52 The Role of Mentoring07:49 The Importance of Education in Business Growth12:02 The Synergy of Education, Coaching, and Mentoring14:18 Identifying the Right Support for GrowthKeywordsbusiness coaching, mentoring, business growth, education, leadership, performance improvement, small business, strategic support, coaching outcomes, mentoring benefits

  18. 16

    14: Make Time: The most powerful skill you need

    In this episode, Sam discusses the importance of developing your own critical thinking skills and strategies in business. She emphasises that relying on others for answers can lead to a loss of power and agility. By cultivating your own thinking, you can be confident to make informed decisions, adapt to changes, and ultimately thrive in a dynamic business environment. Sam shares insights on how to build your own strategy, the significance of contextual intelligence, and the value of seeking guidance while maintaining ownership of your decisions.TakeawaysWhen you live someone else's answer, you're giving away your power.Critical thinking fosters better decision-making and self-reflection.Owning your thinking positions you to make informed decisions.Outsourcing thinking can lead to a loss of agility.Asking uncomfortable questions is a signal of learning.Investing in your thinking prepares your business to adapt.Contextual intelligence is key to long-term success.Following someone else's script can lead to stagnation.Building your own perspective enhances the effectiveness of support.Thinking for yourself leads to faster execution and real decisions.Do you want to reclaim your power and develop your critical thinking skills whilst building your business growth strategy? Our award winning eight-week Next-Level Growth Program helps you get clear and confident to take your business to the next level, on your own terms and without burning out. Find out more here https://www.25eight.co/next-level-growth-programFollow us on socials to keep up to date when new programs open:https://www.linkedin.com/company/25eight-cohttps://www.youtube.com/@25eighthttps://www.facebook.com/25eightCohttps://www.instagram.com/25eight_coQuotes"You give away your power.""You need to be the answer.""Thinking for yourself compounds."Sound BitesChapters00:00 The Power of Independent Thinking08:04 Building Your Own Growth Strategy12:04The Importance of Contextual IntelligenceKeywordscritical thinking, business strategy, decision making, self-empowerment, entrepreneurship, growth mindset, agility, innovation, learning, ownership

  19. 15

    13. Make Time: Where to make your best investments

    In this episode, Sam discusses the concept of investment beyond just financial terms, emphasising that every choice we make is an investment of our time, energy, and attention. She explores the importance of self-investment, the compounding effect of small, consistent actions, and the need for conscious decision-making in our daily lives. The conversation also touches on the collective impact of our investments on society and the environment, urging listeners to reflect on their personal and collective investment strategies.TakeawaysEvery one of us is an investor every single day.Investment isn't just about money; it's about time and energy.The returns we get depend on where and how we invest.Self-investment is often the hardest but yields the best returns.Small acts of self-investment compound over time.Being a conscious investor starts with awareness.Most decisions are emotional, not rational.Investing in local businesses strengthens communities.Every purchase is a vote for the kind of world we want.Invest wisely for a thriving future.Are you ready to invest in yourself and the growth of your business? 25eight's Next-Level Growth Program guides you to develop as the leader your business needs to reach the next stage. Grow your confidence and capabilities as a small-medium business leader and join the next cohort of the award winning Next-Level Growth Program - https://www.25eight.co/next-level-growth-programChapters 00:00 Investing Beyond Money02:50 The Power of Self-Investment05:10 Conscious Investment and Long-Term Growth08:28 Collective Investment and Societal ImpactKeywords: investment, self-improvement, personal growth, conscious investing, time management, energy allocation, societal impact, behavioural psychology, neuroplasticity, long-term growth

  20. 14

    12. Make Time: Why your marketing isn't working

    In this episode of Make Time, host Sam discusses the common challenges small businesses face in marketing, emphasising the importance of having a solid strategy rather than just relying on tactics. She highlights how understanding customer needs, building a strong brand, and creating a seamless customer experience are crucial for effective marketing. Sam also addresses the role of agencies in marketing and how they can only be effective if they understand the unique aspects of a business. The episode concludes with a focus on intentional marketing strategies that lead to sustainable growth.TakeawaysMany businesses focus too much on tactics rather than strategy.Understanding the 'why' behind marketing efforts is crucial.A strong brand shapes customer perception and builds trust.Customer experience is every interaction along the journey.Marketing campaigns must consider customer experience to be effective.Agencies can't build a strategy they don't understand.A solid strategy provides a decision-making filter for businesses.Knowing your audience and their values is essential for success.Creative marketing can help businesses stand out in crowded markets.Intentional marketing leads to better results and sustainable growth.Chapters00:00 Understanding the Core Challenges in Business Marketing03:14 The Importance of Strategy Over Tactics06:01 Building a Strong Brand and Customer Experience09:07 The Role of Agencies in Marketing Strategy11:53 Creating Intentional Marketing for GrowthKeywords:business marketing, strategy, customer experience, branding, small business, marketing tactics, agency collaboration, growth strategies, effective marketing, customer feedbackVisit www.25eight.co to find out more about our transformational business programs

  21. 13

    11. Make Time: Purpose Stories; what they are, why they're important, ours and how to develop yours

    In this episode, Sam delves into the significance of purpose stories and why sharing yours will help you in your business.She emphasises their role in connecting with audiences and inspiring action. In sharing 25eight's purpose story, Sam explores the challenges many small business leaders face in gaining the knowledge and skills they need to lead a thriving business. Sam talks about the impact that a program can have over the long term. This innovative learning approach highlights how 25eight are doing business their way and how they help others to build a business on their terms. Sam further highlights the distinction between coaching and mentoring, and the need for adaptable education in a rapidly changing business landscape before encouraging you to share your own purpose story. TakeawaysA purpose story connects with audiences beyond financial gain.Telling your own story can provide direction and motivation.Small businesses face unique challenges in a competitive market.Building confidence and skills is crucial for business success.Measuring success goes beyond traditional metrics.Mentorship strengthens the small business ecosystem.Innovative learning approaches enhance skill acquisition.Teaching concepts fosters adaptability in changing environments.Coaches help individuals discover solutions rather than providing answers.Creating a supportive ecosystem is essential for small business growth.Chapters00:00 The Power of Purpose Stories32:12 Crafting Your Own Purpose Storykeywords: purpose stories, small business, coaching, mentorship, business education, confidence building, community support, adaptability, learning strategies, economic development

  22. 12

    10: Make Time: Solving the challenge of time

    In this episode of the Make Time podcast, Sam discusses the origins of the brand 25eight, emphasising the importance of clarity and education for startups. She shares insights on how the company evolved from a marketing agency to a focus on empowering businesses through educational programs. The conversation highlights the challenges faced by startups, particularly around time management and the need for clear strategies. Sam also reflects on the balance between personal growth and business success, advocating for a holistic approach to entrepreneurship.TakeawaysThe name 25eight symbolises having an extra hour in the day.Startups often struggle with time management and clarity.Education is key to empowering startups to develop their own strategies.The transition from a marketing agency to an educational focus was pivotal.Clarity in business strategy saves time and enhances productivity.Building a community among startups fosters collaboration and support.Personal development is crucial for business leaders to avoid burnout.Understanding the purpose behind a brand strengthens its connection with the audience.The impact of educational programs can lead to significant outcomes for startups.Finding balance between business demands and personal well-being is essential."The impact of that program was incredible.""The challenge was time.""We help them do that."Chapters 00:00 The Origin of Make Time Podcast04:51 Building Educational Programs for Startups10:02The Concept of 25eight: Finding Time for Business and Self15:17The Importance of Brand Story and Purposekeywords: 25eight, brand story, startup education, marketing strategy, business growth, clarity, time management, personal development, small business, entrepreneurship

  23. 11

    9. Make Time: Why SMEs matter

    In this podcast episode, Sam, the CEO of 25eight and host of the podcast, shares her journey from being an international sales and marketing director to becoming an entrepreneur focused on empowering small and medium-sized businesses. She discusses the importance of education, the challenges faced by SMEs, and the need for business owners to operate on their own terms. Sam emphasises the significance of time management and the balance between personal and professional growth.TakeawaysSam introduces herself and her background in business.How she transitioned from a corporate career to entrepreneurship.Education is a catalyst for change and important for business success.Small and medium-sized businesses are crucial for economic development.Time management is a key challenge for business owners.Empowering business owners to run their businesses on their own terms is essential.The importance of community and support for startups is highlighted.Sam's business focuses on providing accessible education and tools for SMEs.There is value in slow growth and incremental progress in business.The podcast aims to inspire and provide confidence to business owners.keywords: business, entrepreneurship, small business, marketing, education, leadership, digital tools, community, empowerment, growthChapters00:00 Introduction to Sam and her Journey02:55 Transitioning to Business Coaching and Education07:46 The Importance of Small and Medium-Sized Businesses12:20 Empowering Business Owners to Succeed

  24. 10

    8. Make Time: To master the art of pitching for business success

    In this week's episode Sam delves into the significance of pitch training as a crucial element of business strategy. She discusses how effective pitching can help businesses understand their value proposition, stabilise sales, and adapt to market changes. Sam emphasises the importance of understanding customer needs and tailoring pitches accordingly, as well as the dynamic nature of business growth and communication.TakeawaysPitching is essential for communicating business value.Understanding customer needs is key to effective pitching.A great pitch can stabilise sales and drive growth.Tailoring pitches is necessary for new markets.Everyone in the organisation should understand the pitch.Pitch training helps in adapting to different audiences.The process of pitching is dynamic and ongoing.Building a sustainable business requires effective communication.Wisdom in business comes from knowing how to act in situations.Pitching can translate into actionable growth plans.Sound Bites"A great pitch can stabilise your sales.""Your pitch needs to change as you grow.""Your pitch turns into a plan for profit."Make time to grow your knowledge this week with 25eight. Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-... Sign up for our weekly business tips - https://25eight.kit.com/e062c5d52d Visit 25eight to learn more about our programs www.25eight.coChapters00:00 The Importance of Pitch Training05:02 Understanding Your Audience and Messaging08:52 Adapting Your Pitch for Growth12:06 Strategic Agility Through Pitch Training15:49Turning Knowledge into Actionpitch training, business strategy, customer needs, market fit, growth, communication, sales pipeline, business expansion, storytelling, strategic planning

  25. 9

    7. Make Time: Erika Hughes; Building a Culture of Innovation at Integra Systems

    What will ensure the longevity of your business when things get tough?In this weeks episode we Make Time for Erika Hughes, the 2023 Women Manufacturer of the Year and Commercial Director of Integra Systems. Erika shares her journey in the manufacturing industry, discussing her strategic approach to business growth, innovation, and the importance of governance. She emphasises the need for resilience in navigating market challenges, the role of technology in enhancing operations, and the significance of mentorship and advisory boards in driving success. Erika also highlights the importance of cash flow management and the lessons learned during the COVID-19 pandemic, ultimately providing insights into the future of manufacturing and the integration of new technologies and what it means to be a truly pioneering business. From "Cash is king. It's oxygen." to"You need a war chest for tough times." you'll walk away with gold nuggets to help you build a sustainable and innovative business. Visit Integra Systems https://integrasystems.com.au/Connect with Erika - https://www.linkedin.com/in/erika-hughesTakeawaysThe importance of strategic governance in business.Innovation is key to staying competitive in the manufacturing sector.Building strong customer relationships is essential for long-term success.Investing in technology can drive operational efficiency and culture.Cash flow management is critical for navigating tough times.Mentorship and advisory boards can accelerate business growth.A resilient company culture fosters safety in experimentation.Understanding market positioning is crucial for business development.The circular economy mindset can lead to cost reductions.Embracing new technologies is necessary for future competitiveness.Chapters00:00 Introduction to Erica Hughes and Her Journey03:46 Career Beginnings and Strategic Growth at Ericsson06:33 Transition to Integra Systems and Innovation in Manufacturing09:51 Navigating Challenges and Customer Relationships12:52 The Secret Sauce: Passion, Structure, and Culture15:44 Market Positioning and Customer Engagement Strategies18:34 Digital Transformation and Innovation During COVID-1921:36 Balancing Cash Flow and Experimentation in Business29:22 Building a Financial War Chest31:41 Navigating Business Growth and Challenges37:26 Investing in Business Resilience40:36 Embracing Circular Economy Principles46:47 Fostering Internal Growth and Development48:34 The Future of Business: AI and Digital TransformationMake time to grow your knowledge this week with 25eight. Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-... Sign up for our weekly business tips - https://25eight.kit.com/e062c5d52d Visit 25eight to learn more about our programs www.25eight.coKeywordsbusiness growth, innovation, strategic governance, customer relationships, digital transformation, cash flow management, mentorship, innovation, business legacy, business management, new product innovation

  26. 8

    6. Make Time: To Focus on Core Competencies for Sustainable Success

    In this week's episode, Sam discusses the importance of focusing on core competencies, especially during uncertain times or in the early stages of business. She shares insights from her own experience in her 10 years of Small-Medium Business Leadership and talks about how you can use the strategic framework, The Hedgehog Concept, developed by Jim Collins to become a great company. Looking at Lego and Kodak, Sam illustrates the risks of diversification and the benefits of honing in on what a business does best. Sam emphasises that sustainable growth comes from clarity, focus, and understanding market needs, urging listeners to resist the temptation to diversify too early before you have found your strength.TakeawaysFocus on your core strengths Diversification can dilute your business's strengths.Use strategic frameworks like Jim Collins' hedgehog concept.Lego's success came from returning to its core product.Kodak's decline was due to lack of focusUnderstand what your business can do better than anyone else.Align your passions with your business strategy.Market needs should guide your business decisions.Avoid overextending your resources too early.Sustainable growth is about focus, not diversification.Chapters00:00 Navigating Uncertainty During the Pandemic03:25 The Hedgehog Concept: Focusing on Core Strengths06:51 Case Studies: Lessons from Lego and Kodak09:27 Strategies for Sustainable Growth12:40 Conclusion and Call to ActionMake time to grow your knowledge this week with 25eight. Link to the Five Stages of Business Quiz -⁠https://www.25eight.co/blog/discover-...⁠ Sign up for our weekly business tips - ⁠https://25eight.kit.com/e062c5d52d⁠ Visit 25eight to learn more about our programs www.25eight.coKeywordsbusiness strategy, core competencies, pandemic impact, Lego case study, Kodak decline, sustainable growth, Jim Collins, entrepreneurship, market focus, business success

  27. 7

    5. Make Time: Why you struggle with Product-Market fit

    In this episode, Sam discusses the challenges businesses face in achieving product market fit (PMF) and offers strategies to overcome these obstacles. She highlights common pitfalls such as insufficient market research, overestimating early feedback, ignoring customer input, and premature scaling. Sam emphasises the importance of continuous validation, strong feedback loops, and strategic agility in adapting to market demands. The episode concludes with the notion that achieving PMF is an ongoing journey that requires constant refinement and understanding of customer needs.takeawaysMany businesses struggle to achieve product market fit due to various challenges.Insufficient market demand is a leading cause of business failure.Conducting thorough market research is crucial for understanding customer needs.Ignoring customer feedback can lead to misaligned products.Premature scaling can waste resources and harm customer retention.Early sales success can be misleading and should be validated further.Establishing strong feedback loops is essential for product evolution.Scaling should only occur when clear indicators of product market fit are present.Staying agile and ready to pivot is vital for business success.Finding product market fit is an ongoing journey that requires continuous refinement.Chapters00:00 Understanding Product Market Fit Challenges10:23 Strategies for Achieving Product Market FitMake time to grow your knowledge this week with 25eight. Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-... Sign up for our weekly business tips - https://25eight.kit.com/e062c5d52d Visit 25eight to learn more about our programs www.25eight.coKeywordsproduct market fit, business challenges, market research, customer feedback, scaling, agile business, strategic leadership

  28. 6

    4. Make Time: The Single Most Important Factor In Business

    In this week's episode of Make Time, Sam discusses the critical importance of product market fit for all businesses, regardless of what stage you are in. She highlights that it is the key factor in determining success or failure. With statistics on startup failures due to lack of market need and explanations how achieving product market fit can lead to accelerated growth and sustainability, Sam demonstrates the importance as well as sharing examples of companies that successfully adapted to market demands, as well as those that failed due to misalignment. She stresses the need for continuous assessment of product market fit and offers strategies for businesses to ensure they meet customer needs effectively.Key takeaways:Product market fit is crucial for business success.42% of startups fail due to lack of market need.Achieving product market fit reduces risk in launching.Prioritising market fit accelerates growth and conserves resources.Product market fit is not static; it requires constant review.Successful companies adapt to changing market demands.Understanding customer needs is essential for product market fit.Financial mismanagement is a leading cause of business failure.Regularly assess your product market fit to ensure sustainability.Engage with customers to gather feedback and improve offerings.Chapters:00:00 Understanding Product Market Fit03:10 The Importance of Financial Management05:39 Adapting to Market Changes08:17 Strategies for Maintaining Product Market Fit10:59 Practical Steps to Achieve Product Market FitMake time to grow your knowledge this week with 25eight.Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-your-stage-of-business-growth-and-the-strategies-to-reach-the-next-levelSign up for our weekly business tips - https://25eight.kit.com/e062c5d52dVisit 25eight to learn more about our programswww.25eight.coKeywords: product market fit, business success, startup failure, customer feedback, market demand, business strategy, growth, sustainability, financial management, market adaptation

  29. 5

    3. Make Time: For the power of focus

    In this episode, CEO of 25eight, Sam Hurley discusses the critical importance of focus in both personal and business contexts. Highlighting the cognitive limitations that hinder our ability to maintain attention, the challenges posed by modern distractions, and the significant impact of focus on business growth and operational efficiency at whatever stage your business is at and the need for strategic focus for business leaders to navigate challenges and ensure sustainable growth.TakeawaysFocus is essential for improving performance and customer satisfaction.Cognitive limitations and environmental factors challenge our ability to focus.Multitasking can lead to decreased focus and increased errors.Mental fatigue and stress consume cognitive resources, hindering attention.Excessive mind wandering can impede task performance.Modern lifestyles create an overwhelming attentional environment.Businesses often struggle with scattered priorities and resources.A focused approach is likened to a laser beam rather than a light bulb.Operational efficiency is crucial for maintaining a unique value proposition.Strategic focus is necessary to avoid complacency and ensure legacy.Chapters00:00 The Power of Focus03:25 Challenges to Maintaining Focus04:42 The Impact of Focus on Business Growth07:02 Navigating Business Challenges with FocusMake time to grow your knowledge this week with 25eight.Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-your-stage-of-business-growth-and-the-strategies-to-reach-the-next-levelSign up for our weekly business tips - https://25eight.kit.com/e062c5d52dVisit 25eight to learn more about our programswww.25eight.co

  30. 4

    2. Make Time: For Michelle Creevey, CEO Purpose Procurement.

    This week on Make Time: A business podcast by 25eight, we make time for Michelle Creevey, CEO of Purpose Procurement and ex supply chain leader from Boeing Defence Australia. Interviewed by Make Time host, Sam Hurley, CEO of 25eight. 25eight. Business education & high performance training for SMEs who like to work smarter, not harder. In this episode of Make Time, host Sam Hurley interviews Michelle Creevey, CEO of Purpose Procurement and former supply chain leader of Boeing Defence Australia. They discuss Michelle's extensive experience in procurement and supply chain management as Michelle shares her journey from hospitality to aerospace. She talks about the importance of strategic partnerships, and the challenges SMEs face in the procurement process. She highlights the Capability Uplift Program at Boeing, aimed at supporting small to medium businesses in navigating the defence industry. The chat emphasises the need for transparency, relationship building, and understanding the procurement process to foster successful collaborations between SMEs and large organisations, so you have a better chance of winning work. TakeawaysMichelle transitioned from hospitality to procurement.Intentional procurement is crucial for success.Opportunities for improvement exist in every company.People-centric approaches enhance supply chain management.Transparency is key in supplier relationships.SMEs should leverage existing relationships.Quad charts are essential for effective communication in defence industry.A no bid can build relationships.Strategic partnerships can enhance bidding success.Sound Bites"Every single item that was procured was intentional.""There's always opportunities to do something different.""Putting people before process is essential.""We needed to open our doors and be transparent.""Leverage your relationships, even if they're not direct.""Get your quad chart right, it's essential.""A no bid can be a good win as well."Chapters01:00 - Michelle Creevey's Journey into Procurement06:46 - Transitioning from Hospitality to Aerospace12:01 - The Capability Uplift Program at Boeing18:08 - Engaging SMEs in the Procurement Process23:55 - Understanding the Procurement Process30:09 - The Importance of Strategic Partnerships35:54 - Michelle's New Venture: Purpose ProcurementFollow us on Spotify to never miss an episode Sign up for our weekly business tips - https://25eight.kit.com/e062c5d52dVisit 25eight to learn more about our programswww.25eight.coConnect with Sam on LinkedInhttps://www.linkedin.com/in/samanthalhurleyVisit Michelle's websitehttps://www.purposeprocurement.com.au/Connect with Michelle on LinkedInhttps://www.linkedin.com/in/michelle-creevey

  31. 3

    1. Make Time: To understand the five stages of small business growth

    What stage of growth is your business?In this episode, CEO of 25eight Sam Hurley, describes the characteristics of the five stages of small business growth as identified by Churchill & Lewis and published by Harvard Business Review. By understanding these stages it helps us to better navigate the challenges of entrepreneurship effectively and what the most important thing we need to focus on.The stages include:Existence, Survival, Success, Take-Off and, Resource Maturity.Each with its unique characteristics and challenges. Sam also highlights the significance of leadership, strategic planning, and adapting to market changes as critical factors for success in business and provides a tool for you to pinpoint your stages of growth.Make time to grow your knowledge this week with 25eight.Link to the Five Stages of Business Quiz -https://www.25eight.co/blog/discover-your-stage-of-business-growth-and-the-strategies-to-reach-the-next-levelSign up for our weekly business tips - https://25eight.kit.com/e062c5d52dVisit 25eight to learn more about our programswww.25eight.co

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ABOUT THIS SHOW

25eight is in the business of time. We help leaders of small and medium businesses work smarter, not harder so they feel like they have an extra hour in the day and day in the week. Go from 'don't know what I don't know' to 'I can't miss this show' as we talk proven strategies , practical tips and insider insights from a diverse range of industry leaders. Make time to grow your capabilities and confidence with 25eight.

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25eight

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