Managed Chaos Podcast

The best networkers in the room aren't the loudest ones. They're the ones asking the best questions.You've been dreading the small talk, rehearsing your introduction, and leaving events exhausted when the whole time, the best networking move was just asking a better question. Katrina sits down with Taylor Harrington to talk about how introverts and extroverts alike can ditch the awkward "what do you do?" and build real, fast connections.In this episode, we cover:Deep Connections Over Small Talk: How Taylor engineers structured small-group moments at every event for the introverts we all know and love."For Work or For Fun?": The one reframe that instantly dissolves the most dreaded networking question, and puts you back in control of where the conversation goes.The No-Coffee-Chat Rule: Why Taylor hasn't said yes to a virtual coffee chat in years, what she does instead, and how Beep voice notes let her show up more meaningfully.The No-Plans Monday: How hitting a wall led Taylor to a rule she hasn't broken in four years.Memorable Quote: "Remember that you're in a power position. If you could take that conversation literally anywhere, a new question or pivoting the conversation is up to you as well, not just the person who asked that first question." — Taylor Harrington🎙️ ABOUT THE GUEST Taylor Harrington is a community experience designer, speaker, and the biggest cheerleader for spending more time doing what you love—and making your big dreams happen. She’s the Head of Community at Dreamers & Doers, a highly curated, award-winning community and PR Hype Machine™ that amplifies extraordinary women entrepreneurs and leaders.Connect with Taylor: https://www.linkedin.com/in/heytayhar Work with Taylor: www.taylor-harrington.com Dreamers & Doers: www.dreamersdoers.com🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcellInstagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.

You don't need a design degree. You need to notice where the magic is missing.You've been so focused on the agenda, the slides, and the logistics that you've forgotten the part people actually remember: how it felt. Katrina sits down with Taylor Harrington to talk about why experience design isn't a discipline reserved for creatives, and how anyone can engineer moments of surprise, delight, and human connection into their business.In this episode, we cover:The Designer Reframe: Where are the empty spaces where interesting things can happen, and why experience design has everything to do with creating containers.The Confetti Moment: Why separating the logistics from the magic is the key to finding your signature "confetti moment."Sonder in Sales: Why reminding people you're a human being is still the most underrated sales strategy.The Pre-Event Ritual: How to get attendees in the right headspace 20-minutes before they arrive at your event.Memorable Quote: "My interpretation of designer is more about how do I create containers that matter for people, to have the interesting interactions that they do." — Taylor Harrington🎙️ ABOUT THE GUEST Taylor Harrington is a community experience designer, speaker, and the biggest cheerleader for spending more time doing what you love—and making your big dreams happen. She’s the Head of Community at Dreamers & Doers, a highly curated, award-winning community and PR Hype Machine™ that amplifies extraordinary women entrepreneurs and leaders.Connect with Taylor: ⁠https://www.linkedin.com/in/heytayhar/⁠Work with Taylor: ⁠www.taylor-harrington.com⁠ Dreamers & Doers: ⁠www.dreamersdoers.com⁠🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: ⁠www.themanagedchaospodcast.com ⁠LinkedIn: ⁠https://www.linkedin.com/in/katrina-purcell/⁠Instagram: ⁠https://www.instagram.com/managedchaospodcast⁠✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.

You don't need a strategy deck. You need to introduce two people.You've been building the perfect plan — the platform, the logo, the content calendar. But what if the only thing standing between you and a real community is just... starting? Katrina sits down with Taylor Harrington, community experience designer and head of community at Dreamers & Doers, to talk about why founders chronically over-plan and under-do, and how the "minimum viable" mindset unlocks momentum faster than any strategy ever will.In this episode, we cover:Who's It For & What's It For: If you can't answer both specifically, you don't have a project yet.The Community Architect: How Taylor built a thriving community from a 23-person WhatsApp group at Groove.The Niche-Down Fear: Why early-stage founders resist specificity and how targeted experimentation actually reveals your ideal customer.The Hell Yes List: Why your first five attendees, members, or customers should already love you.Memorable Quote: "What makes a great community is not, 'Here's your community on a silver platter, enjoy it!' Building a great community means leaving opportunity for people to make it feel like their own." — Taylor Harrington🎙️ ABOUT THE GUEST Taylor Harrington is a community experience designer, speaker, and the biggest cheerleader for spending more time doing what you love—and making your big dreams happen. She’s the Head of Community at Dreamers & Doers, a highly curated, award-winning community and PR Hype Machine™ that amplifies extraordinary women entrepreneurs and leaders.Connect with Taylor: https://www.linkedin.com/in/heytayhar/ Work with Taylor: www.taylor-harrington.com Dreamers & Doers: www.dreamersdoers.com🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.

You should fire yourself from doing admin work. Delegate everything else.You're past the solo founder stage, but not quite big enough to hire a full-time CFO or Head of HR. So what do you do? Katrina Purcell sits down with Adam Spector to talk about why operational obsession is the secret weapon of the best founders, and why back office work is silently killing your ability to scale.In this episode, we cover:The #1 investor signal: What Adam looks for in early-stage founders that predicts unicorn potential.Shiny Object Syndrome: Why focus is the operational superpower most founders never develop, and how obsession is the antidote.The AWS Analogy: Why running your own back office in 2025 is like keeping a server in your garage.Fire Yourself: The specific tasks (payroll, onboarding, accounts payable, compliance letters) founders should never touch again and why.Memorable Quote: "Say no to everything that's not directly related to your product. Delegate everything else." — Adam Specter🎙️ ABOUT THE GUEST 4x founder, angel investor in 200+ startups (14 unicorns), and Founder & CEO of Chore. Former product/ops leader at Twitter, Symantec, and multiple venture-backed companies. Adam helps founders replace operational chaos with systems that scale.Connect with Adam: https://www.linkedin.com/in/adamspector2/ Work with Chore: https://www.hirechore.com/ 🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.

Investors don't invest in lawsuits. Clean IP increases your valuation.You've built the brand. You've protected the name. Now someone wants to buy the whole thing. Katrina Purcell wraps up this four-part legal foundations series with trademark attorney and founder of Storylock Legal, Lauren Bercuson. Lauren breaks down why IP protection isn't just about playing defense, it's one of the most powerful tools a founder has for building enterprise value, attracting investors, and creating a legacy worth passing on.In this episode, we cover:Due Diligence: What investors look for in your "Data Room" before offering support.Brand Valuation: How a registered trademark opens revenue streams most founders never even considered.Lauren's Origin Story: How Lauren found her mission empowering female founders to "turn business dreams into protected legacies."How to work with Storylock: A breakdown of Lauren's package, bundle pricing, and what a strategic IP partnership actually looks like for a scaling startup.Memorable Quote: "The last thing an investor wants is to give someone money only to learn that the business they've invested in has to totally rebrand because they were unintentionally infringing on somebody else's mark." — Lauren Bercuson🎙️ ABOUT THE GUEST Lauren Bercuson isn’t just a trademark attorney—she’s a brand protector, storyteller, and advocate for female founders who want to lock in their legacy. As the founder of Storylock Legal, Lauren helps entrepreneurs safeguard the brands they’ve worked so hard to build, ensuring their names, logos, and creative assets are truly theirs. With a Juris Doctor from the University of Miami and years of experience in trademark law, she blends legal expertise with a warm, strategic, and highly personalized approach—proving that legal protection doesn’t have to feel intimidating. Lauren’s path to entrepreneurship was fueled by a desire to create a legal experience that empowers founders rather than overwhelms them. She believes every entrepreneur deserves to build a lasting brand with confidence, knowing their work is secure for whatever growth lies ahead. A former award-winning children’s book reviewer and virtual book club founder, Lauren brings a storyteller’s flair to her legal work, helping businesses craft trademarks that stand out and stand the test of time. Because in Lauren’s world, a brand isn’t just a business—it’s a legacy in the making, and she’s here to make sure yours is protected.Connect with Lauren: https://www.linkedin.com/in/laurenbercuson/Website: https://www.storylocklegal.com/Newsletter: https://storylocklegal.myflodesk.com/storiesbystorylock🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.Disclaimer: The information provided in this episode of Managed Chaos is for educational and informational purposes only. Although our guest Lauren is an attorney, the content discussed does not constitute legal advice, nor does accessing this podcast create an attorney-client relationship. Listeners should consult with their own legal counsel regarding their specific business needs and before acting on any information provided in this episode.

You built the course, the podcast, and the blog. Now, how do you stop someone from Ctrl+C / Ctrl+V-ing your business?In this episode of Manage Chaos, host Katrina Purcell continues the four-part legal foundations series with trademark attorney and founder of Storylock Legal, Lauren Bercuson. When you hit record, build a course, and design a logo on Canva, how do you know that you own it? Lauren breaks down the IP pitfalls hiding in plain sight for creative entrepreneurs, podcasters, and course creators. In this episode, we cover:Podcast Protection: Why your show name needs a trademark search and application just like any other business.Work for Hire: The contract clause every founder needs when hiring a graphic designer, and what happens if it's missing.Terms of Use: Why a privacy policy is a legal requirement (not optional).Handling Copycats: How to respond strategically when you spot infringement.Memorable Quote: "Read your contracts. If you don't understand particular clauses in a contract that you're signing, you need to ask somebody for help because contracts are important." — Lauren Bercuson🎙️ ABOUT THE GUEST Lauren Bercuson isn’t just a trademark attorney—she’s a brand protector, storyteller, and advocate for female founders who want to lock in their legacy. As the founder of Storylock Legal, Lauren helps entrepreneurs safeguard the brands they’ve worked so hard to build, ensuring their names, logos, and creative assets are truly theirs. With a Juris Doctor from the University of Miami and years of experience in trademark law, she blends legal expertise with a warm, strategic, and highly personalized approach—proving that legal protection doesn’t have to feel intimidating. Lauren’s path to entrepreneurship was fueled by a desire to create a legal experience that empowers founders rather than overwhelms them. She believes every entrepreneur deserves to build a lasting brand with confidence, knowing their work is secure for whatever growth lies ahead. A former award-winning children’s book reviewer and virtual book club founder, Lauren brings a storyteller’s flair to her legal work, helping businesses craft trademarks that stand out and stand the test of time. Because in Lauren’s world, a brand isn’t just a business—it’s a legacy in the making, and she’s here to make sure yours is protected.Connect with Lauren: https://www.linkedin.com/in/laurenbercuson/Website: https://www.storylocklegal.com/Newsletter: https://storylocklegal.myflodesk.com/storiesbystorylock🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.Disclaimer: The information provided in this episode of Managed Chaos is for educational and informational purposes only. Although our guest Lauren is an attorney, the content discussed does not constitute legal advice, nor does accessing this podcast create an attorney-client relationship. Listeners should consult with their own legal counsel regarding their specific business needs and before acting on any information provided in this episode.

Founders use these words interchangeably, but getting them mixed up leaves your assets exposed.In this episode of Managed Chaos, Katrina Purcell continues the four-part legal foundations series with trademark attorney and founder of Storylock Legal, Lauren Bercuson. Lauren delivers the Legal 101 masterclass every founder needs — breaking down exactly which legal vehicle protects which piece of your brand story, and when to actually pull the trigger on filing.In this episode, we cover:Definitions: Trademark, copyright, and patent are not interchangeable.The "Storylock" Method: How Lauren identifies what makes a brand unique and locks it down.When to File: The difference between an intent-to-use application and actual use.The DIY Trap: Why filing your own trademark application can create more problems than it solves.Memorable Quote: "File your trademark application, clear it, file it, get it in — because you want to know that the foundation that you're building on is solid." — Lauren Bercuson🎙️ ABOUT THE GUEST Lauren Bercuson isn’t just a trademark attorney—she’s a brand protector, storyteller, and advocate for female founders who want to lock in their legacy. As the founder of Storylock Legal, Lauren helps entrepreneurs safeguard the brands they’ve worked so hard to build, ensuring their names, logos, and creative assets are truly theirs. With a Juris Doctor from the University of Miami and years of experience in trademark law, she blends legal expertise with a warm, strategic, and highly personalized approach—proving that legal protection doesn’t have to feel intimidating. Lauren’s path to entrepreneurship was fueled by a desire to create a legal experience that empowers founders rather than overwhelms them. She believes every entrepreneur deserves to build a lasting brand with confidence, knowing their work is secure for whatever growth lies ahead. A former award-winning children’s book reviewer and virtual book club founder, Lauren brings a storyteller’s flair to her legal work, helping businesses craft trademarks that stand out and stand the test of time. Because in Lauren’s world, a brand isn’t just a business—it’s a legacy in the making, and she’s here to make sure yours is protected.Connect with Lauren: https://www.linkedin.com/in/laurenbercuson/Website: https://www.storylocklegal.com/Newsletter: https://storylocklegal.myflodesk.com/storiesbystorylock🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.Disclaimer: The information provided in this episode of Managed Chaos is for educational and informational purposes only. Although our guest Lauren is an attorney, the content discussed does not constitute legal advice, nor does accessing this podcast create an attorney-client relationship. Listeners should consult with their own legal counsel regarding their specific business needs and before acting on any information provided in this episode.

You bought the domain. GoDaddy said it was available. So you're good, right? Wrong.In this episode of Managed Chaos, host Katrina Purcell kicks off a four-part series on legal foundations for founders with Lauren Bercuson, trademark attorney and founder of Storylock Legal. Lauren breaks down the single most expensive mistake early-stage founders make: building a brand they don't actually own.In this episode, we cover:The Horror Story: Why a "Cease and Desist" letter is the ultimate chaos creator.Clearance Search vs. Google Search: Why searching your name online is not legal due diligence, and what a proper trademark search actually looks at (hint: it's not just spelling).The "Ostrich" Effect: Why early-stage founders hide from lawyers, and how Lauren's flat-fee, relationship-first approach changes that dynamic entirely.Case Study: Why a rebrand five years in costs exponentially more than doing it right from the start.Memorable Quote: "The website and the sexy branding — it's nothing if your name isn't actually free for you to use." — Lauren Bercuson🎙️ ABOUT THE GUEST Lauren Bercuson isn’t just a trademark attorney—she’s a brand protector, storyteller, and advocate for female founders who want to lock in their legacy. As the founder of Storylock Legal, Lauren helps entrepreneurs safeguard the brands they’ve worked so hard to build, ensuring their names, logos, and creative assets are truly theirs. With a Juris Doctor from the University of Miami and years of experience in trademark law, she blends legal expertise with a warm, strategic, and highly personalized approach—proving that legal protection doesn’t have to feel intimidating. Lauren’s path to entrepreneurship was fueled by a desire to create a legal experience that empowers founders rather than overwhelms them. She believes every entrepreneur deserves to build a lasting brand with confidence, knowing their work is secure for whatever growth lies ahead. A former award-winning children’s book reviewer and virtual book club founder, Lauren brings a storyteller’s flair to her legal work, helping businesses craft trademarks that stand out and stand the test of time. Because in Lauren’s world, a brand isn’t just a business—it’s a legacy in the making, and she’s here to make sure yours is protected.Connect with Lauren: https://www.linkedin.com/in/laurenbercuson/Website: https://www.storylocklegal.com/Newsletter: https://storylocklegal.myflodesk.com/storiesbystorylock🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/ Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.Disclaimer: The information provided in this episode of Managed Chaos is for educational and informational purposes only. Although our guest Lauren is an attorney, the content discussed does not constitute legal advice, nor does accessing this podcast create an attorney-client relationship. Listeners should consult with their own legal counsel regarding their specific business needs and before acting on any information provided in this episode.

Investors don't just diligence your data room; they diligence your body language. If you and your co-founder hate each other, they know. And it kills the deal.In this episode of Managed Chaos, host Katrina Purcell wraps up the four-part series on co-founder relationships with Annie Garofalo, founder of Confidante. Drawing on her experience, Annie shifts the lens to show how VCs evaluate the co-founder relationship as an investable asset—not just a nice-to-have. In this episode, we cover:"Relationship-Forward Investors": What does this mean? Why are VCs paying more attention to founder mental health?The Pitch: What investors spot in pitch meetings that screams "red flag"—and the 30/30/30 rule.The Conscious Uncoupling: If a founder needs to exit, how investors can help guide the separation without destroying equity value.Success Stories: What the best co-founding teams do differently.Memorable Quote: "The co-founder relationship is one of the biggest strengths and one of the biggest risks of a startup company." — Annie Garofalo🎙️ ABOUT THE GUEST Annie Garofalo (Stanford MBA +MA, Harvard BA) is a leading expert in founder relationships and co-founder conflict, supporting 100+ seed through Series A teams over the past five years. She built research and advisory practice Confidante by fusing entrepreneurship, organizational behavior, and relationship therapy, and works with select VC funds and accelerators (including YC, Flourish, Antler) to support founding teams across their portfolios.Connect with Annie: https://www.linkedin.com/in/annie-garofalo/Confidante: https://www.confidante.info/Partnership agreement program: https://drive.google.com/file/d/1T7XCS9_gmifomvF0QugMaQj2shgZ1fqs/view Cofounder Mode Cards: https://cofoundermode.io/Blog / Newsletter on Founding Team Health: https://confidante.substack.com/Podcast: How I Met My Cofounder: https://podcasts.apple.com/us/podcast/how-i-met-my-co-founder/id1723885564🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.

The skills that got you to Seed aren't the skills that get you to Series B. What happens when one founder can scale and the other can't—or doesn't want to?In this episode of Managed Chaos, host Katrina Purcell continues the four-part series on co-founder relationships with Annie Garofalo, founder of Confidante. This is the most painful conversation—the one about growth gaps, shifting roles, and what happens when the company outgrows one of its founders.In this episode, we cover:Why "Co-CEOs" Usually Fail: The only two circumstances Annie has seen it work—and why most teams use it to avoid the hard conversation about who's actually in charge.The Performance Plan for Founders: Why founding teams have performance reviews for employees but not for themselves—and how to create a peer-led feedback mechanism.Letting Go of Legos: How to transition from "doing everything" to "owning a vertical"—and why it gets worse before it gets better.Ego vs. Life: The question every founder needs to answer—do you want your work to fuel your ego or fuel your life?Memorable Quote: "It's not your co-founder's job to manage you, and it's not your job to manage your co-founder. You are doing this to be peers. So create a system that feels peer led." — Annie Garofalo🎙️ ABOUT THE GUEST Annie Garofalo (Stanford MBA +MA, Harvard BA) is a leading expert in founder relationships and co-founder conflict, supporting 100+ seed through Series A teams over the past five years. She built research and advisory practice Confidante by fusing entrepreneurship, organizational behavior, and relationship therapy, and works with select VC funds and accelerators (including YC, Flourish, Antler) to support founding teams across their portfolios.Connect with Annie: https://www.linkedin.com/in/annie-garofalo/Confidante: https://www.confidante.info/Partnership agreement program: https://drive.google.com/file/d/1T7XCS9_gmifomvF0QugMaQj2shgZ1fqs/view Cofounder Mode Cards: https://cofoundermode.io/Blog / Newsletter on Founding Team Health: https://confidante.substack.com/Podcast: How I Met My Cofounder: https://podcasts.apple.com/us/podcast/how-i-met-my-co-founder/id1723885564 🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/ Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.

If you aren't fighting with your co-founder, you probably aren't being honest. The goal isn't to stop fighting; it's to stop the fight from torching the company.This week, Katrina Purcell and Annie Garofalo continue their four-part series on co-founder relationships. This week, we get tactical. Using Annie's conflict resolution toolkit, we get into the details of how to have difficult conversations with your co-founder without destroying your relationship.In this episode, we cover:Healthy vs. Toxic Conflict: How to define what "toxic" means in your dynamic—because what feels like healthy debate to one person might feel like aggression to another.The "Safe Word" Protocol: How to operationalize the timeout—establishing a code word to pause heated conversations before they spiral.The Danger of Triangulation: Why venting to employees about your co-founder destroys culture—and where founders should vent instead.The Speaker-Listener Exercise: A structured weekly check-in format with four questions that create space for appreciation, pinches, existential concerns, and asks for support.Neurobiology of Conflict: What happens to a founder's brain under stress—and the one simple hack to repair damage when you inevitably snap.Memorable Quote: "I can't tell you how many chiefs of staff and early hires come to me and say, 'My co-founders really need you.' That's almost a failure mode—whatever conflict they're having has permeated the team. It's become obvious." — Annie Garofalo🎙️ ABOUT THE GUEST Annie Garofalo (Stanford MBA +MA, Harvard BA) is a leading expert in founder relationships and co-founder conflict, supporting 100+ seed through Series A teams over the past five years. She built research and advisory practice Confidante by fusing entrepreneurship, organizational behavior, and relationship therapy, and works with select VC funds and accelerators (including YC, Flourish, Antler) to support founding teams across their portfolios.Connect with Annie: https://www.linkedin.com/in/annie-garofalo/Confidante: https://www.confidante.info/Partnership agreement program: https://drive.google.com/file/d/1T7XCS9_gmifomvF0QugMaQj2shgZ1fqs/view Cofounder Mode Cards: https://cofoundermode.io/Blog / Newsletter on Founding Team Health: https://confidante.substack.com/Podcast: How I Met My Cofounder: https://podcasts.apple.com/us/podcast/how-i-met-my-co-founder/id1723885564 🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/ Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.

Everyone signs the legal operating agreement. But nobody signs the emotional operating agreement. And that's where the business actually breaks.In this episode of Managed Chaos, host Katrina Purcell kicks off a four-part series on co-founder relationships with Annie Garofalo, founder of Confidante. Annie learned about co-founder conflict the hard way: by starting a company with her best friend of 20 years. They had trust and commitment—but no operating manual for working together. That gap nearly cost them both the business and the friendship.In this episode, we cover:The Honeymoon Phase Trap: Why being best friends is a risk factor—the trust that bonds you can prevent hard conversations.The "Prenup" Questions: What Annie asks teams: "How do we handle it when one of us isn't pulling weight?" "What's our exit number?"The Silent Killer: When one founder wants a lifestyle business and the other wants a unicorn—and neither says it out loud.Your Co-Founder as a Mirror: How to use your co-founder for self-awareness and support in the isolating startup journey.Memorable Quote: "Anytime something feels like me versus you, there's a reframe there for it's actually us versus the problem." — Annie Garofalo🎙️ ABOUT THE GUEST Annie Garofalo (Stanford MBA +MA, Harvard BA) is a leading expert in founder relationships and co-founder conflict, supporting 100+ seed through Series A teams over the past five years. She built research and advisory practice Confidante by fusing entrepreneurship, organizational behavior, and relationship therapy, and works with select VC funds and accelerators (including YC, Flourish, Antler) to support founding teams across their portfolios.Connect with Annie: https://www.linkedin.com/in/annie-garofalo/Confidante: https://www.confidante.info/Partnership agreement program: https://drive.google.com/file/d/1T7XCS9_gmifomvF0QugMaQj2shgZ1fqs/view Cofounder Mode Cards: https://cofoundermode.io/Blog / Newsletter on Founding Team Health: https://confidante.substack.com/Podcast: How I Met My Cofounder: https://podcasts.apple.com/us/podcast/how-i-met-my-co-founder/id1723885564 🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/ Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.

As a founder, you're juggling everything—sales, strategy, team management, and yes, your social media content. You might even enjoy it. But what if the thing you like doing might be the thing holding your business back?In this episode of Managed Chaos, host Katrina Purcell sits down with Emma Tessler (Founder and CEO, Ninety Five Media) to answer a question all founders struggle with: "When do I stop doing this myself?" This episode is about delegation, bottlenecks, and the mindset shift that separates founders who stay stuck from founders who scale.In this episode, we cover:The $25 vs. $500 Task Framework: How to identify which tasks only you can do—and which ones are quietly draining your time.The "Good Enough" Principle: Why perfectionism in marketing creates bottlenecks, and how to train your team without micromanaging every post.The Founder Voice Myth: How to delegate your social media without losing your brand's authenticity (spoiler: it's easier than you think).The Tornado of Growth: What happens when founders stop doing marketing and start doing what only they can do—the business development that actually drives revenue.Memorable Quote: “You are bottlenecking the impact that your brand could make. If your time is on a social media post, you can't be going out there and helping more people and making a bigger change in the world.” — Emma Tessler🎙️ ABOUT THE GUEST Emma Tessler is the Founder and CEO of Ninety Five Media, a social media marketing agency dedicated to creating high converting content for small businesses. With a decade of experience in the marketing world, Emma specializes in turning social media into a powerful tool for growth - helping brands connect with their ideal clients, build engaged communities, and seamlessly convert followers into loyal customers.Connect with Emma: https://ninetyfivemedia.coInstagram: https://www.instagram.com/ninety.five.mediaLinkedIn: https://www.linkedin.com/in/emmatessler/The Stop Scrolling, Start Scaling Podcast: https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/ Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.

As a founder, success brings a new problem: Noise. Suddenly, everyone, from your biggest investor to your loudest customer to your own sales team, has an opinion on what you should build next.In this episode of Managed Chaos, host Katrina Purcell wraps up our four-part masterclass on Customer Intelligence with Guest in Residence, Glenn Perera (Perera Insights).We’ve covered how to collect feedback (VOC), how to organize it (CABs), and how to plan with it (JBP). Now, we tackle the hardest leadership challenge of all: How to say "No."This episode is about Radical Prioritization—how to filter the flood of requests so you don't turn your strategic roadmap into a chaotic wish list.In this episode, we cover:The Mission Filter: How to use your company’s core values as a scoring system to objectively disqualify bad feedback.The Sandbox Rule: A framework that gives your team 10% of their capacity to work on "wild ideas" so they don't derail the main roadmap.Internal Noise: How to stop your sales team from selling features that don't exist (and how to get them to champion the actual roadmap).When to Do What Doesn't Scale: Why building a custom one-off feature is sometimes the right strategic move, even if it breaks the rules.Memorable Quote: "You have to have the discipline to say: 'I’ll call your baby ugly, but I’ll tell you why and how we can make it look less ugly.'" — Glenn Perera🎙️ ABOUT THE GUEST Glenn Perera is the founder of Perera Insights and a veteran in customer intelligence. He specializes in turning messy, raw customer data into clear, actionable business strategies. He helps founders move beyond gut feelings to build products that customers actually need.Connect with Glenn: https://www.linkedin.com/in/glennperera/ Perera Insights: https://pererainsights.com/🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/ Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode.

Stop Doing QBRs: Why Joint Business Planning Wins DealsDoes the calendar invite for a "Quarterly Business Review" make you dread the next hour? You aren’t alone. Most QBRs are nothing more than "Death by PowerPoint"—looking backward at data you can’t change and defending why you missed a number.In Part 3 of our Customer Intelligence arc, host Katrina Purcell and Guest in Residence Glenn Perera (Perera Insights) explain why you need to stop interrogating your clients and start co-creating with them.We break down the shift from the backward-looking QBR to the forward-looking Joint Business Planning (JBP) session—a strategy that turns you from a vendor into a strategic partner.In this episode, we cover:The "Interrogation" Trap: Why traditional QBRs feel like a trial, and how to change the dynamic by "sitting on the same side of the table."The "Pre-Read" Rule: One simple email tactic that saves you 45 minutes of meeting time and eliminates the bore of reciting metrics.The "3 Crazy Ideas" Pitch: How to end every meeting with energy by pitching wild, creative ideas instead of just reporting status.The Human KPI: Why helping your contact get a promotion is the ultimate retention strategy.Memorable Quote: "A QBR is looking in the rearview mirror to justify the past. Joint Business Planning is sitting next to each other to pick the destination." — Glenn Perera🎙️ ABOUT THE GUEST Glenn Perera is the founder of Perera Insights and a veteran in customer intelligence. He specializes in turning messy, raw customer data into clear, actionable business strategies. He helps founders move beyond gut feelings to build products that customers actually need.Connect with Glenn: https://www.linkedin.com/in/glennperera/ Perera Insights: https://pererainsights.com/🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/ Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.Loved this episode? Hit the "Follow" button so you don't miss our next episode, where we discuss how to filter all this new feedback without destroying your product roadmap.

Most companies treat their Customer Advisory Board like a high-end dinner party or a one-way press tour. If you spend your entire CAB talking at your customers, you are missing the single greatest opportunity to stress test your GTM strategy.In this episode, Katrina Purcell and Guest in Residence Glenn Perera from Perera Insights break down how to move past the razzle dazzle and turn your CAB into a strategic growth engine.CHAPTERS00:00 The Razzle Dazzle Trap: Why CABs fail 04:15 Selection Strategy: Finding your visionaries and skeptics 09:30 Virtual vs In-Person: The magic number for engagement 10:00 The Rabbit Hole Rule: Practical tactics for meeting control 14:00 The N-Customer Rule: Radical prioritization of feedback 15:00 Action and Accountability: Closing the loop with clients🎙️ ABOUT THE GUEST Glenn Perera is the founder of Perera Insights and a veteran in customer intelligence. He specializes in turning messy, raw customer data into clear, actionable business strategies. He helps founders move beyond gut feelings to build products that customers actually need.Connect with Glenn: https://www.linkedin.com/in/glennperera/ Perera Insights: https://pererainsights.com/🚀 ABOUT MANAGED CHAOSManaged Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.🔗 CONNECT WITH USWebsite: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/ Instagram: https://www.instagram.com/managedchaospodcast✨ Special Offer from Pobl.ioOutsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.📧 Contact: [email protected] and Subscribe: If you enjoyed this episode, please subscribe and leave a 5-star review. It helps us reach more founders and leaders looking to manage the chaos of growth.

You don’t have a business if you don’t have a customer. Yet, so many founders fall into the trap of being "vision-led" rather than listening to the people actually paying the bills.In the Season 3 premiere of Managed Chaos, hosts Katrina Purcell and Rachel Anderson kick off a special four-part arc on Customer Intelligence. We are joined by our Guest in Residence, Glenn Perera (Pereira Insights), an expert in turning raw, chaotic customer data into clear, actionable strategy.If you are drowning in support tickets, conflicting feature requests, or vague survey data, this episode provides the framework you need to clear the noise.In this episode, we cover:The "Buyer vs. User" Trap: Why the person signing the contract often gives you the wrong feedback—and who you should be listening to instead.The VOC Framework: How to use your company’s Mission, Vision, and Values to filter feedback and decide what actually gets built.Radical Prioritization: A workshop technique to force your team (and customers) to cut their wish lists by 30% or more.Why Churn is Too Late: Why looking at churn data is looking in the rearview mirror, and how to spot issues before they leave.Memorable Quote:"There always comes a time where your customers know your product and the problem better than you." — Glenn Perera Links & Resources:🎙️ ABOUT THE GUEST: Glenn Perera is the founder of Perera Insights and a veteran in customer intelligence. He specializes in turning messy, raw customer data into clear, actionable business strategies. He helps founders move beyond "gut feelings" to build products that customers actually need.Connect with Glenn: https://www.linkedin.com/in/glennperera/Perera Insights: https://pererainsights.com/🚀 ABOUT MANAGED CHAOS: Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell and Rachel Brenke.🔗 CONNECT WITH US:Website: www.themanagedchaospodcast.comLinkedIn: https://www.linkedin.com/in/katrina-purcell/Instagram: https://www.instagram.com/managedchaospodcastLoved this episode?Hit the "Follow" button so you don't miss Part 2 of our Customer Intelligence Arc, where we break down how to run a Customer Advisory Board without wasting everyone's time.

We’ve officially entered circle back season,  that magical time of year when calendars are full, inboxes are louder than ever, and everyone is mentally halfway into next year already.In this special end-of-year episode, Katrina and Rachel reflect on wrapping up 2025, share a few laughs about December chaos, and pull back the curtain on what’s coming next for the Managed Chaos Podcast.Season 3 officially launches January 21, 2026, sticking with the same Wednesday cadence and 15-minute, jam-packed episode, just with some fresh twists and new voices.Whether you’re closing out the year strong or already manifesting your 2026 plans, this episode is equal parts reflection, humor, and momentum to help you move forward with intention.As always, we give you the startup business rundown in less time than it takes for you to get to work.🔗 Connect with Katrina Purcell:https://www.linkedin.com/in/katrina-purcell/🎧 Subscribe for Season 3 updates, guest announcements, and new formatscoming in 2026. 

What a year. In this episode of the Managed Chaos Podcast, Rachel and Katrina revisit the predictions they made at the start of 2025 and break down what actually happened, what surprised them, and what still feels unresolved.From the rapid (and chaotic) evolution of AI to the rise of seamless customer experiences, micromarkets, and the growing importance of authentic storytelling, this conversation is an honest, thoughtful reflection on how business trends really played out. They unpack where expectations met reality, where things moved slower than anticipated, and why the human element matters more than ever as technology accelerates.If you’re a founder, operator, or leader trying to make sense of an unpredictable business landscape, this episode offersclarity, humor, and perspective to help you head into the next year with intention.As always, we give you the startup businessrundown in less time than it takes for you to get to work.🎧 HostsRachel AndersonLinkedIn: https://www.linkedin.com/in/rachel-anderson-human-centric-leader/Katrina PurcellLinkedIn: https://www.linkedin.com/in/katrina-purcell/ 🌐 Podcast Websitehttps://themanagedchaospodcast.com✨ Special Offer from Pobl.io Outsourcing US tech talent shouldn’t be a challenge. With pobl.io You’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. 📧 Contact: [email protected]

In this episode of the Managed Chaos Podcast, Katrina sits down with Clara Ma, Founder and CEO of Ask a Chief of Staff, to unpack the evolving and often misunderstood role of the Chief of Staff.Clara shares her journey from Chief of Staff to accidental founder, highlighting the adaptability, resilience, and chaos management required to build both a business and a thriving professional community. Together, they explore how Chiefs of Staff can better support executives, navigate ambiguity, and use community intelligence to grow stronger in their roles.This episode is a must-listen for Chiefs of Staff, founders, operators, and leaders navigating growth, complexity, and change.🔗 Connect with Clara & Ask a Chief of StaffClara Ma on LinkedIn: https://www.linkedin.com/in/claramaAsk a Chief of Staff Newsletter: https://askachiefofstaff.substack.com/Ask a Chief of Staff Website: https://www.askachiefofstaff.comAsk a Chief of Staff Community: https://ask-a-cos.notion.site/Introducing-The-Ask-a-Chief-of-Staff-Community-8b093f5af6134b6c9267e3c2804a87ecAs always, we give you the startup business rundown in less time than it takes for you to get to work.✨ Special Offer from Pobl.io Outsourcing US tech talent shouldn’t be a challenge. With pobl.io You’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. 📧 Contact: [email protected]

Starting a business is no small feat, and the first 12 months can make or break your momentum. In this episode, Katrina Purcell and Rachel Anderson dive deep into the critical milestones every startup should aim for: validation, customer engagement, building a solid foundation, and knowing when (and how) to scale.They unpack the importance of documenting processes, hiring intentionally, maintaining a strong support network, and staying grounded in your “why.” You’ll also hear practical insights on self-care, tracking meaningful metrics, and celebrating small (but mighty!) wins along the way.If you're navigating year one or supporting someone, this conversation is packed with real talk, encouragement, and clarity to keep you moving forward.✨ Connect with Rachel: https://www.linkedin.com/in/rachel-anderson-human-centric-leader/✨ Connect with Katrina:https://www.linkedin.com/in/katrina-purcell/🌐 Podcast Website: themanagedchaospodcast.com🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work.✨ Special Offer from Pobl.io Outsourcing US tech talent shouldn’t be a challenge. With pobl.io, you’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention 'Managed Chaos' when you email us and receive a complimentary market data report. 📧 Contact: [email protected].

Can startups really give back before they “make it”?Spoiler: YES, and it might just be one of the smartest competitive advantages you have.In this episode of the Managed Chaos Podcast, Rachel and Katrina break down why social responsibility isn’t just a feel-good move, it attracts talent, builds customer trust, strengthens culture, and helps your brand stand out in a crowded market.You’ll learn:✅ Why “giving back” isn’t only about money✅ Simple, realistic ways early-stage startups can make an impact✅ How brands like TOMS, Bombas, and Little Words Project leverage purpose for growth✅ How to measure impact and weave it into your company culture✅ Why you don’t have to wait to be big to make a differenceWhether you’re bootstrapped, pre-seed, or just getting your idea off the ground, this episode will show you how purpose and profit can grow together.⭐ Don’t forget to subscribe and drop a comment, tell us what topics you want for 2026!As always, we give you the startup business rundown in less time than it takes for you to get to work.Connect with Katrina: https://www.linkedin.com/in/katrina-purcell/Connect with Rachel: https://www.linkedin.com/in/rachel-anderson-human-centric-leader/Learn more about the podcast: https://themanagedchaospodcast.com/✨ Special Offer from Pobl.io Outsourcing US tech talent shouldn’t be a challenge. With pobl.io, you’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention 'Managed Chaos' when you email us and receive a complimentary market data report. 📧 Contact: [email protected].

In this episode of the Managed Chaos Podcast, Rachel Anderson sits down with Nicole Cuervo, Founder and CEO of Spring Rose, an adaptive apparel company reshaping how women with limited mobility experience comfort, confidence, and dignity.Nicole shares the deeply personal story that inspired Spring Rose, rooted in her grandmother’s struggle with chronic pain. She walks us through the realities of building a mission-driven brand, how she uses customer feedback to shape every product decision, and the balancing act of honoring purpose while still running a sustainable business.If you’re a founder, product builder, or anyone who cares about human-centered design, this conversation is packed with insight and heart. ✨ Tune in to learn:• Why adaptive apparel needs to be built with customers, not just for them• How Spring Rose gathers deep, meaningful user insights• The surprising tension between mission and margin• What every early-stage founder should prioritize• Why resilience (and a little ignorance!) might be an entrepreneur’s strongest assetLinks & Resources:Spring Rose Website: https://www.springrose.co/pages/about-usSpring Rose on Instagram: https://www.instagram.com/springrose.co/Spring Rose on Facebook: https://www.facebook.com/springrose.coConnect with us:Managed Chaos Website: https://www.themanagedchaospodcast.com/Rachel Anderson on LinkedIn: https://www.linkedin.com/in/rachel-anderson-human-centric-leader/Katrina Purcell on LinkedIn: https://www.linkedin.com/in/katrina-purcell/As always, we give you the startup business rundown in less time than it takes for you to get to work.✨ Special Offer from Pobl.io Outsourcing US tech talent shouldn’t be a challenge. With pobl.io, you’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention 'Managed Chaos' when you email us and receive a complimentary market data report. 📧 Contact: [email protected].

This week, Katrina Purcell sits down with Adriana Carrig, founder and CEO of Little Words Project, to talk about what it really takes to grow a nationally loved brand, while keeping your sanity intact.From navigating warehouse moves and personnel changes to balancing motherhood, loss, and leadership, Adriana opens up about the real chaos behind the scenes.They dive into:• The wild ride of scaling Little Words Project over 12 years• What it means to stay self-funded and creatively in control• Building community through kindness and connection• Managing chaos as a founder, mom, and partner• The story behind those iconic bracelets (and a few Taylor Swift moments!)If you’ve ever wondered what it takes to build a mission-driven brand while keeping your feet on the ground, this episode will hit home.🎧 Tune in for an honest, inspiring, and downright human conversation about resilience, creativity, and the beautiful mess of entrepreneurship.👇 Watch now and let us know in the comments, what’s your Little Words Project word right now?As always, we give you the startup business rundown in less time than it takes for you to get to work.🌐 Learn more:• Little Words Project: https://www.littlewordsproject.com/• https://www.linkedin.com/company/little-words-project/

Pricing is one of the trickiest parts of running a business. Whether you’re a solopreneur trying not to undercharge, or a growing company trying to stay competitive, pricing goes far beyond numbers, it’s strategy, perception, and customer psychology.In this episode of Managed Chaos, Katrina and Rachel tackle the art (and science) of pricing. They dig into how to price your products or services strategically, when to adjust, and why pricing is a living, evolving strategy that should grow with your business.You’ll learn:• The fundamentals of pricing for solopreneurs and startups• How to balance cost, value, and customer perception• What big brands can teach us about flexible pricing• Why listening to your customers helps you find your “sweet spot”As always, we give you the startup business rundown in less time than it takes for you to get to work.👥 Connect with us:Rachel Anderson — https://www.linkedin.com/in/rachelandersonpivot/Katrina Purcell — https://www.linkedin.com/in/katrina-purcell/🌐 Visit us at www.managedchaospod.com#StartupPodcast #PricingStrategy #EntrepreneurTips #SmallBusiness #ManagedChaosPodcast #Solopreneurs #BusinessStrategy #MarketingTips #BusinessGrowth #Leadership✨ Special Offer from Pobl.io Outsourcing US tech talent shouldn’t be a challenge. With pobl.io, you’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention 'Managed Chaos' when you email us and receive a complimentary market data report. 📧 Contact: [email protected]

This week on the Managed Chaos Podcast, Rachel Anderson and Katrina Purcell dig into the biggest headlines shaping the startup world — from the recent AWS outage to what the Q3 2025 venture capital report reveals about where the money’s really going. They unpack the growing concentration of funding in AI, what it means for non-AI startups, and how founders can build sustainable growth strategies in an unpredictable market. Rachel and Katrina also share Q4 predictions and practical advice for navigating shifting investor priorities and market confidence.💡 Highlights:✔️ What the AWS outage revealed about business resilience✔️ Why VC funding is up — but only for a few big players✔️ How non-AI startups can stay competitive✔️ The importance of sustainable, customer-driven growth✔️ Smart moves for founders heading into Q4🌐 Visit the Managed Chaos website:www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson — https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell — https://www.linkedin.com/in/katrina-purcell/🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work.✨ Special Offer from Pobl.io Outsourcing US tech talent shouldn’t be a challenge. With pobl.io You’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention Managed Chaos when you email us and get a free market data report. 📧 Contact: [email protected]

This week on the Managed Chaos Podcast, Katrina Purcell sits down with Daisy Onubogu, a creative operator, community-builder, and systems thinker who has led teams across tech, venture capital, hospitality, and nonprofits.Daisy shares how she builds lightweight playbooks to bring clarity to chaos, drawing from her experiences leading VIP speaker acquisition at Web Summit, building global community operations at Roam, investing and supporting founders at Backed VC, and leading People Ops at RoomPriceGenie. Today, she’s the architect behind Symphony Collective/TRIBE Festival and host of the Strange Life podcast, where she translates messy human complexity into simple, repeatable practices. Together, Katrina and Daisy unpack how curiosity, creativity, and stakeholder engagement shape effective playbooks, and why the best ones are experienced, not just documented.🎧 Listen to Daisy🎙️ Strange Life Podcast Hub: https://strangelifepod.com🎧 Spotify: https://open.spotify.com/show/0L1KyQE3A2T39wY1TfVRkK?si=srKbZ7ySRTenYF0NmWquww&nd=1&dlsi=0c7805c849194b7c▶️ YouTube: https://www.youtube.com/@StrangeLifePodcast📰 Substack Newsletter: https://strangelife.substack.com💼 Connect with Daisy: https://www.linkedin.com/in/daisyonubogu🎤 Speaking & Media Inquiries: https://msha.ke/daisyveraonubogu🌐 Visit the Managed Chaos website:www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson: https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: https://www.linkedin.com/in/katrina-purcell/🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work.✨ Special Offer from Pobl.io Outsourcing US tech talent shouldn’t be a challenge. With pobl.io You’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. 📧 Contact: [email protected]

This week on the Managed Chaos Podcast, Rachel Anderson sits down with Jasz Joseph to discuss one of the biggest blind spots in business: pipeline visibility.From misaligned sales and marketing teams to disconnected data and lost revenue, they unpack how better visibility, automation, and CRM integration can transform the way your business makes decisions. Jasz shares actionable strategies for creating alignment, tracking the right KPIs, and using data to drive growth, not chaos.If you’re a startup founder, sales leader, or marketer trying to get your teams on the same page and your numbers in line, this episode is packed with practical insights you can use today.💡 Highlights:✔️ Why pipeline visibility is the key to sustainable revenue growth✔️ Breaking down silos between sales and marketing✔️ How to use KPIs that actually move the needle✔️ Smart automation tips that save time and money✔️ Why connecting your CRM tools builds long-term efficiencyConnect With Our Guest: https://www.jaszrae.com/https://www.linkedin.com/in/jaszjoseph/Visit the Managed Chaos website:www.themanagedchaospodcast.comConnect on LinkedIn:Rachel Anderson | https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell | https://www.linkedin.com/in/katrina-purcell/🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work.✨ Special Offer from Pobl.io Outsourcing US tech talent shouldn’t be a challenge. With pobl.ioYou’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.📧 Contact: [email protected]

This week on the Managed Chaos Podcast, Katrina Purcell and Rachel Anderson dive into one of the most misunderstood startup concepts, the difference between a Minimally Viable Product (MVP) and a Minimally Lovable Product (MLP).They unpack how customer feedback can transform your product from “barely working” to “deeply resonating,” and share practical strategies for collecting, interpreting, and acting on feedback that actually moves your business forward.If you’re building a product, testing an idea, or iterating your next big launch, this episode is packed with tactical advice on how to focus on core problems, not just features, and how to fall in love with the process of iteration.💡 Highlights:✔️ The difference between MVP and MLP✔️ How to craft actionable customer feedback questions✔️ Why negative feedback is gold (not a gut punch)✔️ Focusing on the core problem your product solves✔️ How iteration leads to true product-market fit🌐 Visit the Managed Chaos website:www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson — https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell — https://www.linkedin.com/in/katrina-purcell/🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work.✨ Special Offer from Pobl.io Outsourcing your US tech talent shouldn’t be hard. With pobl.ioYou’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention 'Managed Chaos' when you email us and receive a complimentary market data report.📧 Contact: [email protected] 

In this episode of Managed Chaos, host KatrinaPurcell sits down with Carrie Sporer, co-founder of SWAIR, a clean haircare brand built for active individuals. They dive into the parallels between marathons and entrepreneurship, from grueling setbacks to resilience required to keep moving forward.Carrie shares her startup journey, including launching a brand during the pandemic, overcoming major productdevelopment challenges, and how asking the right questions opened unexpected doors. Together, Katrina and Carrie explore the messy but rewarding path of personalgrowth, resilience, and women in the business world.✨What You’ll Learn in This Episode:·       How serious setbacks can create powerful redirections·       Why asking questions is a superpower in business·       The role of vulnerability and resilience in growth·       How personal needs inspire product innovation·       Why community support and flexibility are key for founders🔗 Connect with Carrie Sporer:·       LinkedIn: https://www.linkedin.com/in/carriesporer/·       Website: https://www.swairhair.com🔗 Connect with the Hosts:·       Katrina Purcell: https://www.linkedin.com/in/katrina-purcell/·       Rachel Anderson: https://www.linkedin.com/in/rachel-anderson-human-centric-leader·       Managed Chaos: https://www.themanagedchaospodcast.com As always, we give you the startup business rundown in less time than it takes for you to get to work. ✨ Special Offer from Pobl.io  Outsourcing your US tech talent shouldn’t be hard. With pobl.io You’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. 📧 Contact: [email protected]

This week on the Managed Chaos Podcast, Katrina Purcell and Rachel Anderson dig into one of the biggest challenges for startups: finding engineering talent. They break down the concept of nearshoring and why it can be a game-changing strategy for scaling teams.From avoiding time zone headaches to saving on costs and tapping into new tech hubs, this episode unpacks the practical steps founders can take to build nearshore teams that actually work. Plus, they call out the biggest mistakes startups make when hiring globally, and how to avoid them.💡 Highlights:✔️ What nearshoring really means (and why it matters)✔️ How time zones impact collaboration and productivity✔️ The cost efficiency of nearshore hiring vs. offshore✔️ Common mistakes startups make when building nearshore teams✔️ Practical steps to test the process with a small pilot team✔️ Why communication and cultural alignment are the real keys to success🌐 Visit the Managed Chaos website: www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson: https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: https://www.linkedin.com/in/katrina-purcell/🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work.✨ Special Offer from Pobl.ioOutsourcing your US tech talent shouldn’t be hard. With Pobl.ioYou’ll get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobble.io. Mention the amazing Managed Chaos when you email us and receive a free market data report.📧 Contact: [email protected]

This week on the Managed Chaos Podcast, Katrina Purcell sits down with PR strategist and thought leadership expert Lexie Smith to talk about the power of executive branding. From building a strong personal brand to understanding the ROI of putting yourself out there, Lexie shares practical strategies and case studies that show why storytelling and self-awareness are at the heart of lasting impact.Whether you’re a founder, leader, or executive, this conversation will help you rethink how branding yourself can open doors, build trust, and drive business growth.💬 If you’ve ever wondered how to stand out in a crowded market or why personal branding matters as much as your product, this episode is for you.💡 Highlights:✔️ Why having a plan is the foundation of personal branding✔️ The role of self-awareness in building your brand✔️ Common pitfalls leaders face when branding themselves✔️ How storytelling makes your brand relatable and engaging✔️ Case studies showing ROI on executive branding✔️ Why investors often back the entrepreneur, not just the product🔗 Connect with Lexi Smith:LinkedIn: https://www.linkedin.com/in/lexie-smith-pr/Website: https://growthmodeon.com/🌐 Visit the Managed Chaos website: www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson: https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: https://www.linkedin.com/in/katrina-purcell/🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work.

This week on the Managed Chaos Podcast, Katrina Purcell and Rachel Anderson dive into the messy, magical world of ideation. From those sparks of inspiration to the all-consuming excitement of new business ideas, they unpack how to thrive in the ideation stage and when it’s time to shift toward execution.Whether you’re brainstorming your first startup or iterating on your tenth, this episode is packed with practical insights on creativity, collaboration, and validation, the building blocks of turning ideas into reality.Highlights:✔️ How regular “boredom walks” fuel creativity✔️ Signs you’re in the ideation stage (and why that’s powerful)✔️ Why collaboration makes ideas stronger✔️ The role of validation in moving toward execution✔️ Why it’s okay to let go of ideas that don’t stick🌐 Visit the Managed Chaos website: www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson: https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: https://www.linkedin.com/in/katrina-purcell/As always, we give you the startup business rundown in less time than it takes for you to get to work.

This week on the Managed Chaos Podcast, Rachel Anderson and Katrina Purcell unpack a recent MIT report on generative AI that revealed a staggering stat: 95% of AIdeployments deliver no measurable return.What does this mean for small businesses, startups, and leaders trying to adopt AI into their workflows? Rachel andKatrina explores the challenges, opportunities, and messy realities of integrating AI into business. From treating AI like an intern that needs training, to why pilot projects often fail, to the rise of employee-driven AI usage outside company policies,  this episode is a roadmap for leaders who want to harness AI without getting lost in the hype. 💡 Highlights:✔️ What small businesses can learn from failed AI pilots✔️ Why AI isn’t replacing jobs, but can handle mundane tasks✔️ The growing need for clear AI policies in companies✔️ How education and leadership must adapt to AI’s rise✔️ Why AI adoption follows an S curve — and what that means for you🌐 Visit the ManagedChaos website: www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson: https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: https://www.linkedin.com/in/katrina-purcell/🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work. 

This week on the Managed Chaos Podcast, Rachel Anderson sits down with Raven O'Neal to unpack the realities ofstartup chaos,  from networking and co-founding to funding, mental health, and building an authentic communitysupport.Raven has dedicated her career to helping womenentrepreneurs thrive. Through strategic guidance and ecosystem-building, she’s helped women-led startups secure over $100M in funding and supported more than300 founders in navigating growth. She is also the founder of the Hacking the Patriarchy Podcast (a platformchallenging systemic barriers), Fem-Led News (amplifying women’s business narratives), and Startup Women NC (a community for North Carolina women entrepreneurs).Together, Rachel and Raven explore the importance of creating a personal board of advisors, prioritizing tasks thatgenerate revenue quickly, and the necessity of protecting mental health while building a business.💡 Key Takeaways✔️Networking can lead to meaningful connections✔️Mental health is crucial for startup success✔️Community support provides valuable resources✔️Funding alleviates stress and enables growth✔️A personal board of advisors can change the game✔️Chaos is part of the entrepreneurial journey🔗 Connect with Raven O’Neal:Website: https://savvygal.com/LinkedIn: https://www.linkedin.com/in/ravenroneal/🌐 Visit the Managed Chaos website: www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson: https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: https://www.linkedin.com/in/katrina-purcell/🎧 As always, we give you the startup business rundown in less time than it takes for you to get towork.

Growth hacking isn’t just for Silicon Valley unicorns — your startup can do it too.In this week’s episode of the Managed Chaos podcast, Katrina Purcell and Rachel Anderson reveal how to use creativity, data, and speed to fuel business growth without burning through your budget.From legendary wins like Hotmail and Airbnb to real-life lessons learned from experiments gone wrong, you’ll hear exactly what works, what doesn’t, and how to adapt it to your own company.💡 Highlights:✔️ The mindset shift that separates growth hacking from traditional marketing✔️ How to leverage free or low cost tools for maximum impact✔️ Why community platforms like Reddit can spark innovation✔️ The value of building in public to attract customers early✔️ How to test and validate growth ideas quickly✔️ Making data driven decisions without slowing down creativity🌐 Visit the Managed Chaos website: www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson: https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: https://www.linkedin.com/in/katrina-purcell/🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work.

This week on the Managed Chaos podcast, Rachel Anderson and Katrina Purcell tackle one of the most pressing topics in today’s business world: remote and hybrid team management. As more companies navigate flexible work environments, leaders are faced with a new set of challenges around communication, accountability, and culture-building.From hybrid work disparities to remote onboarding strategies, this episode dives deep into how founders and managers can adapt traditional leadership practices to meet the demands of a distributed workforce—without losing productivity or team cohesion.💬 Whether you're scaling a startup or leading a seasoned team, this conversation is packed with insights to help you lead more effectively, from anywhere.💡 Highlights:✔️ 95% of management can be remote—if you do it right✔️ Hybrid work requires intentionality to avoid team imbalances✔️ Culture doesn’t need four walls to thrive✔️ Tools + feedback loops = remote alignment success🎧 Listen in for tactical advice on making remote leadership work—for you and your team.🌐 Visit the Managed Chaos website: www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: linkedin.com/in/katrina-purcell🎙 As always, we give you the startup business rundown in less time than it takes for you to get to work.

This week on the Managed Chaos podcast, Katrina Purcell and Rachel Anderson delve into what it truly takes for startups to expand globally. From Animaniacs flashbacks to the challenges of localization, this episode is all about building brands that scale, without losing your identity.They explore lessons from companies like Notion, Wise, and Duolingo, breaking down what founders need to know about cultural nuance, market selection, and planning for growth before it happens. If you’re thinking internationally, this is your playbook.💬 Whether you’re just launching or looking to expand into new markets, this episode is packed with real talk, innovative strategies, and startup humor.💡 Highlights:✔️ Why your brand needs to speak without words✔️ The difference between translation and true localization✔️ How to plan for global scale from day one✔️ Tools that make international expansion smoother✔️ The mindset shift that separates startup survivors from the rest🌐 Visit the Managed Chaos website: www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson: https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: https://www.linkedin.com/in/katrina-purcell/🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work.

This week on the Managed Chaos podcast, Katrina Purcell sits down with serial entrepreneur and strategic investor KK Hart to talk all things growth, chaos, and ownership. Known for her work in the wellness and fitness industries, KK shares how she evaluates investment opportunities, builds client-first businesses, and manages both the personal and professional messiness that comes with scaling.From client retention strategies to redefining what success looks like, this conversation is packed with practical insights and powerful mindset shifts for anyone navigating the "messy middle" of business.💬 Whether you're bootstrapping your first idea, scaling a second business, or trying to regain balance, KK's holistic approach is a must-hear.💡 Highlights:✔️ How to win at client acquisition and retention without burnout✔️ Why KK believes in ownership over exits✔️ Marketing strategies that actually move the needle✔️ What investors really look for in the wellness industry✔️ Tools for managing chaos while growing revenue🔗 Connect with our guest:Website: https://www.kkhart.comLinkedIn: https://www.linkedin.com/in/kkhart/🌐 Visit the Managed Chaos website: www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson: https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: https://www.linkedin.com/in/katrina-purcell/🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work.

This week on the Managed Chaos podcast, Rachel and Katrina tackle the unspoken truths of networking in today's startup world. From awkward coffee shop mix-ups to the overwhelming number of networking DMs flooding your inbox, they break down how to make authentic connections that actually matter.Whether you're gearing up for Tech Week, constantly being invited to new founder groups, or just trying to build meaningful relationships, this episode is for you.💬 They cover the do's, the don'ts, and the power of saying "no thanks" to the wrong room.💡 Highlights:✔️ What "networking burnout" really looks like✔️ Why your purpose matters more than your pitch✔️ Strategies for building a long game, not just quick wins✔️ When to say yes—and when to send that invite straight to archive✔️ How giving, not getting, is the secret to lasting connections🔗 Connect with us on LinkedIn:Rachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: linkedin.com/in/katrina-purcell🌐 Visit the Managed Chaos website: www.themanagedchaospodcast.com👉 As always, we give you the startup business rundown in less time than it takes for you to get to work.

In this episode of Managed Chaos, Katrina Purcell sits down with SEO expert Meg Clarke to explore how artificial intelligence is shaking up everything we know about search engines and digital marketing. From the death of traditional SEO to the rise of immersive online experiences, this conversation is your crash course in what’s changing, what’s next, and how to keep your business ahead of the curve.Meg shares why businesses must adapt to AI-powered search, how to keep your voice human in a tech-driven world, and why progress beats perfection when navigating tech trends.💬 Whether you're a founder, marketer, or just wondering if your website is ready for the future—this episode will give you the tools (and laughs) to take action.💡 Highlights:✔️ AI is rewriting the rules of how we find and interact with online content✔️ SEO isn’t dead—but it’s not what it used to be✔️ Clear, engaging websites are more important than ever✔️ You can’t afford to ignore AI—but you can still be yourself✔️ Banana pants.🔗 Connect with Meg ClarkeWebsite: Clapping Dog MediaSearch Party: SEO ReimaginedLinkedIn: Meg Clarke🔗 Connect with us on LinkedInRachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: linkedin.com/in/katrina-purcell🌐 Visit the Managed Chaos website: www.managedchaospodcast.com

Automate or Stagnate? Marketing Automation Without the BurnoutIn this episode of Managed Chaos, Katrina and Rachel tackle one of the most overwhelming (and misunderstood) aspects of modern entrepreneurship: marketing automation. Whether you’re new to automation or knee-deep in spreadsheets and email templates, this one’s for you.They break down how small business owners and startup leaders can use automation to scale smarter, not just louder. Learn how to map your customer journey, implement automation in bite-sized ways, and avoid common traps that hurt trust, retention, and sanity. And yes, we talk about AI, but in a practical, founder-friendly way.💬 This episode is for the founders juggling it all, the inbox, the leads, the social posts, and wondering, “Isn’t there a better way?” Yes. Yes, there is.💡 Highlights:✔️ Why automation is more than email scheduling✔️ Simple automations to boost sales & free up time✔️ When AI helps—and when it hurts✔️ Avoiding the dreaded “oops, wrong name” fail✔️ How automation can build trust, not just efficiency🔗 Connect with us on LinkedIn:Rachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: linkedin.com/in/katrina-purcell🌐 Visit the Managed Chaos website: https://www.themanagedchaospodcast.com/As always, we give you the startup business rundown in less time than it takes for you to get to work.

Is the Chief of Staff Role Evolving or Just Confusing?This week on the Managed Chaos podcast, Katrina Purcell sits down with Harry Siggins to dive into the evolving (and often misunderstood) role of the Chief of Staff. From OKRs to founder dynamics to the difference between being a strategic partner and a glorified EA, Harry brings insight and clarity to a title that means something different everywhere you go.Whether you're in the role, hiring for it, or trying to define what the heck it should be, this episode is a must-listen.💼 About Our Guest:Harry Siggins is the founder of One Growth Studio, where he helps growth-stage companies turn strategic plans into results. As the former Chief of Staff at Quantive, he’s lived the chaos firsthand, running internal OKRs, influencingproduct direction, and supporting clients during rapid scaling. Harry now coaches other Chiefs of Staff and helps organizations achieve focus and alignment during high-growth phases.🔗Connect with Harry:https://www.onetwogrowth.com/https://www.linkedin.com/in/harrysiggins/💡Highlights:✔️Why the Chief of Staff role often gets miscast✔️How to sniff out whether a role is truly strategic—or just support✔️The power of saying “no” when everything feels urgent✔️A framework for tracking your impact (even if it's hard to quantify)✔️Advice for aspiring Chiefs of Staff navigating their next move🔗Connect with us on LinkedIn:Rachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: linkedin.com/in/katrina-purcell🌐Visit the Managed Chaos website: https://www.themanagedchaospodcast.com/🎧As always, we give you the startup business rundown in less time than it takesfor you to get to work.

This week on the Managed Chaos podcast, Rachel and Katrina tackle the looming “R” word—recession—and what it actually means for startups and small businesses trying to grow. From preserving team morale to trimming waste without gutting your vision, this episode is packed with practical insights to help leaders navigate economic uncertainty like pros.💡 Whether you’re already feeling the pinch or just want to recession-proof your strategy, this one is filled with tools, tips, and mindset shifts to help you adapt, survive, and maybe even thrive.💼 Highlights:✔️ How to maintain cash flow without cutting customer value✔️ Why transparency with your team builds trust (and retention)✔️ Smart growth planning when the economy stalls✔️ Reframing “recession” as an opportunity to innovate✔️ Real-world ways to stay agile and customer-focused🔗 Connect with us on LinkedIn:Rachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: linkedin.com/in/katrinapurcell🌐 Visit the Managed Chaos website: www.managedchaospodcast.com🕐 As always, we give you the startup business rundown in less time than it takes for you to get to work.

This week on Managed Chaos, Katrina Purcell is joined by Morgan Ranstrom, CFA, CFP®—a financial strategist who understands firsthand the chaos of entrepreneurship. Whether you're debating your entity structure or figuring out how to keep more of what you earn, this conversation is a must.From LLCs to exit strategies, Morgan breaks down how to align your financial foundation with your business goals so you can grow smarter (and with fewer tax headaches).💼 Perfect for early-stage founders, small business owners, and anyone wondering “...am I doing this right?”👤 About Our Guest:Morgan Ranstrom, CFA, CFP®, specializes in helping entrepreneurs maximize both business value and personal wealth. Having grown up in a family business and started his own ventures, he understands the real-life challenges founders face when scaling and exiting. As co-founder of Trailhead Planners, he built a virtual family office approach specifically for business owners—supporting them in navigating entity formation, cash flow, tax strategy, and more.He’s also the author of Money with Purpose and brings a unique blend of expertise and lived experience to the world of financial planning for entrepreneurs.The content of this podcast is not legal advice. If you require legal assistance or advice, please consult with a licensed attorney. Any financial or investment discussions in this episode are for educational purposes only and should not be considered financial advice. We do not provide financial planning, investment recommendations, or tax advice. Always consult with a qualified financial advisor before making any investment decisions.”🔗 Connect with Morgan:Website: https://morganranstrom.com/YouTube: https://www.youtube.com/@MorganOnPurposeInstagram: @morganonpurpose💡 Highlights:✔️ Entity structures explained (without the jargon)✔️ Why 50/50 partnerships can get messy✔️ How to future-proof your finances✔️ Tips for a cleaner business exit✔️ What not to ignore as you grow🔗 Connect with us on LinkedIn:Rachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: linkedin.com/in/katrinapurcell🌐 Visit the Managed Chaos website: www.managedchaospodcast.com👉 As always, we give you the startup business rundown in less time than it takes for you to get to work.

This week on the Managed Chaos podcast, Katrina and Rachel tackle the myth that summer is just for coasting. Whether your clients are quiet, your inbox is slower, or your team is half-remote on PTO, this is actually your prime time to reset, clean up your ops, and get laser-focused on the second half of the year.Because when Q4 hits? You'll want your systems and your sanity in place.💬 From strategic planning to small-but-mighty team moves, this episode is a blueprint for how to use downtime to your advantage.💡 Highlights:✔️ Summer = time to clean up your ops.✔️ Why planning now sets up your Q4 success.✔️ Messaging refreshes and tech audits.✔️ Building capacity without burning out your team.✔️ How to feel momentum—even when it’s quiet.🔗 Connect with us on LinkedIn:Rachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: linkedin.com/in/katrinapurcell🌐 Visit the Managed Chaos website: www.managedchaospodcast.com🌀 As always, we give you the startup business rundown in less time than it takes for you to get to work.

This week on the Managed Chaos podcast, Racheland Katrina wrap up Mental Health Awareness Month with a raw, funny, and practical conversation about mindset. Not the Instagram-quote-on-a-beach kind of mindset, but the real, gritty, everyday kind that helps you survive as abusiness leader.From founder isolation to the masks we wear,from therapy and coaching to routines that build resilience, this episode is packed with insights that go beyond buzzwords and straight into the heart of what makes long-term leadership sustainable.💬 Whether you're building a startup, running a team, or just feeling like your brain needs a reboot, this one's for you.💡 Highlights:✔️ The difference between coaching, therapy, masterminds, and peer support. ✔️ Why founders often feel isolated—and how to fix it.✔️ Real ways to build resilience and protect your mindset.✔️ Daily mental health habits that stick (and don’t add more stress).✔️ Detachment with direction: your new mindset superpower.🔗 Connect with us onLinkedIn: Rachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: linkedin.com/in/katrinapurcell🌐 Visit the Managed Chaoswebsite: www.managedchaospodcast.comAs always, we give you the startup business rundown in less time than it takes foryou to get to work.

This week on the Managed Chaos podcast, Katrina Purcell sits down with the incredible Chardee McEwan-Guzda, a Board-Certified Psychotherapist, Executive Coach, and founder of The Aligned Mind Method™, to discuss all things mindset, subconscious rewiring, and burnout.Together, they dig into how the stories we tell ourselves shape our stress, success, and sabotage. If you're a high achiever who feels like rest is a foreign concept, this one’s for you.💬 Whether you're building a business or barely holding it together, Chardee offers practical tools to help you shift from burnout to balance and still hit your goals.💡 Highlights:✔️ What your subconscious is saying behind your back.✔️ Why high achievers struggle with burnout (and what to do about it).✔️ The myth of the hustle = success formula.✔️ Micro habits that reset your nervous system.✔️ How to rewire for ease, not exhaustion.🧠 About Our Guest:Chardee McEwan-Guzda is a Board-Certified Psychotherapist, Executive Coach, and founder of The Aligned Mind Method™. Known for her unique blend of neuroscience, mindset mastery, and integrative wellness, Chardee helps high-achievers and leaders unlock their full potential by rewiring the subconscious and aligning energy with strategy. She’s on a mission to make success feel as good as it looks.🔗 Links:• Website: https://chardeemagicwoman.com/• Aligned Leader Program: https://chardeemagicwoman.com/the-community• LinkedIn: Connect on LinkedIn🔗 Connect with us on LinkedIn:Rachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: linkedin.com/in/katrinapurcell🌐 Visit the Managed Chaos website: www.managedchaospodcast.com🌀 As always, we give you the startup business rundown in less time than it takes for you to get to work.

This week on the Managed Chaos podcast, we continue our Mental Health Awareness Month series with a powerful conversation about the real toll startup life can take on your well-being—and what to do about it.Rachel Anderson sits down with behavioral science expert and founder Dana Spano, co-founder of Entreprana, a web app designed to help founders stay grounded amid the chaos of entrepreneurship. They explore how stress sneaks up on us, what unconscious reactivity looks like in real time, and how you can build mental resilience without pretending everything is fine.💬 Whether you're in survival mode or scaling fast, this episode is packed with insight, compassion, and real-world strategies.💡 Highlights:✔️ How your stress response is driving decisions✔️ Burnout warning signs—before it's too late✔️ What “regulation” actually means in founder life✔️ Dana’s framework for balancing performance and peace✔️ Why Entreprana was built for founders, by founders🎁 Listener Exclusive:Get 50% off your first month of Entreprana with code MANAGED25 during their beta!🔗 Learn more about Dana and Entreprana:Website: entreprana.ioInstagram: @entrepranaLinkedIn: Dana Spano🔗 Connect with us on LinkedIn:Rachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: linkedin.com/in/katrinapurcell🌐 Visit the podcast website: www.managedchaospodcast.com

This week on the Managed Chaos podcast, Rachel and Katrina tackle the sneaky (and loud) voice in your head that says, “You’re not good enough.” From second-guessing titles like “CEO” to downplaying major wins, imposter syndrome shows up in unexpected ways—especially for startup leaders and small business owners.In this honest and encouraging episode, they explore how to embrace imposter syndrome instead of trying to eliminate it completely. You’ll hear relatable stories, practical mindset shifts, and tips for building teams that support psychological safety and growth—without pretending we all have it together.💬 Whether you’re quietly questioning your qualifications or loudly spiraling in self-doubt, this one’s for you.💡 Highlights:✔️ Why imposter syndrome isn’t something you “overcome”—but something you manage.✔️ Tools to reframe your failures and celebrate small wins.✔️ How leadership vulnerability can strengthen your culture.✔️ Tips for spotting imposter spirals and redirecting with truth.✔️ Why “just being the sales rep of the year twice” is a huge deal (and we should act like it!).🔗 Connect with us on LinkedIn:Rachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: linkedin.com/in/katrinapurcell🌐 Visit the Managed Chaos website: www.managedchaospodcast.com🕒 As always, we give you the startup business rundown in less time than it takes for you to get to work.