Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

If you have an online store and you want to be even more successful, then this podcast episode is for you. Jessica is diving deep into what metrics are necessary to track as an ecommerce business owner who wants more customers, more website visitors and more revenue. These metrics are very easy to track, only take a few minutes each week and will seriously help shape your business. Give it a listen if you're ready to level up your eCommerce business. Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

On this episode of Marketing for eCommerce Mompreneurs, Jessica dives into what the buying behavior is for online shoppers in 2026. Consumer behavior is already looking much different now than it did even a few months ago and if you're on online store owner, you need to be paying attention. Jessica shares how consumer behavior is different and how to use that information in your marketing. If you've ever asked yourself:How can I reach a bigger audience?Why aren't people buying as much as they used to?What's working with eCommerce marketing this year? How can I make more sales for my online store? then this episode is for you. Happy listening! Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Welcome to a new year and a new season of Marketing for eCommerce Mompreneurs. On this first episode of the season, Jessica is sharing her predictions for eCommerce marketing for 2026. If you're looking for your 2026 eCommerce marketing blueprint, this is the episode for you. In this episode you'll learn: Where to focus your marketing efforts for your Shopify store in 2026Why email marketing is going to be a driver for your online store How to manage your marketing efforts When to ask for help Other tangible marketing tips for the new year Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

As a mom & online business owner December is the hardest time of the year! There's so many to-dos, Christmas programs, gift shopping, fulfilling orders and parties. Your schedule is jam-packed and you're struggling to get everything done. If your head is swimming with where to focus your efforts on your business in December and January, then listen to this episode. You'll also feel less alone as a mom who is trying to make the holiday magical while taking care of herself and following her dreams and making success happen! Listen now for tangible takeaways for what to do to make your business a success in 2026.Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you ready to get more traffic to your online store during Q4 and Black Friday/Cyber Monday? Then you need to ensure that your website is ready to handle all the new visitors and orders.But what exactly do you need to do?In this episode, Jessica dives into all the steps to ensuring your website is prepared for Black Friday. Resources: Download your Black Friday Cyber Monday Marketing Checklist so you don't miss a thing Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

As an eCommerce store owner, you know that the fourth quarter is the biggest quarter of the year. And of the 4th quarter, Black Friday and Cyber Monday are the biggest shopping days of the year. You know you need to have an offer but you aren't sure where to start of what to do. This is the episode for you. Jessica dives into the first step when it comes to planning your Black Friday Cyber Monday offer. You'll discover what metrics to review, what's the first step to creating a funnel and more.Resources: Download your Black Friday Cyber Monday Marketing Checklist so you don't miss a thing Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

If you're a mom and a business owner struggling with feelings of getting all the things done, feeling lost in the mundane and like you can't get off the hamster wheel, then this episode is for you! Jessica interviews Paige Figueroa (@mombossfreedom), a business and mindset coach for moms. She shares her top 5 mindset shifts that will reframe how you go through your motherhood and entrepreneurial journey. These are actionable, tangible tips that you're going to want to write down as you listen! And these aren't mindset shifts or ideas that take hours to implement - it's about finding little moments throughout your day to take a step back, reframe what you're telling yourself and strategizing ways to be the best version of yourself. You're going to walk away from this episode feeling: Like you're not alone in your motherhood & business journeyThat you can build the business of your dreams Like you have the strategies in place to make each day successfulProud of everything you've accomplished Prepared to communicate your needs and share your wins and hardships Resources: Download your guide to the 5 Powerful Mindset Shifts to Re-Energize Your Business. Follow Paige on Instagram @mombossfreedomJoin the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you an online store owner who is wondering how to generate more leads, more customers and more revenue? Do you love to read, learn and grow with other likeminded business owners?Then this episode is for you as Jessica dives into her first Book Club book review - DotCom Secrets by Russel Brunson. In this episode, you will learn all about how to build a marketing funnel, why it is important and how this book can give you the exact scripts you need to convert leads into paying customers. Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

As a mom and business owner, it can be so hard to define what success looks like for you. You're comparing your current output to before you had kids, you don't have the same hours per day to devote to your business as a childless 24 year old and you feel overwhelmed by all the items on your to-do list. This episode is your reminder to sit down and reflect on exactly what success looks like to you. And then to prioritize your tasks that match your vision of success. After listening to this episode, DM me on Instagram @2pmmarketing and tell me what your definition of success is. Mentioned on this episode: Paige @MomBossFreedomFollow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

If you've ever thought about starting an Amazon store or felt unsure about who you are as a business owner, then this episode is for you. This week Jessica talks to Tina from Listing Studios all about her business journey, how to start an Amazon business and overcoming identity crisis. Listen to this inspiring episode if you're feeling:Overwhelmed with feelings of business identity Unsure the steps to take to launch an Amazon storefrontStruggling with imposter syndrome Lost in who your ideal clients are  Resources: Join Listing Studio's Beta Program for launching an Amazon store - take your idea all the way through launch.Listing Studios' Launch Accelerator Product Package.Follow Tina @listingstudiosJoin the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

The biggest sales days are happening now and as a small business owner, it might feel like you can't compete. Instead of feeling "left behind," learn from what the big stores are doing to make the rest of 202, especially Q4, as successful as possible! If you're wondering what you can learn from Prime Day and implement for yourself, then this is the episode for you! In this episode, you'll learn: What made the big box stores' sales so successful Why urgency is so importan tHow to optimize your website for big salesWhat messaging converts How to nurture your email list to return sales  Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

It's officially summer and as a mom & business owner time is limited. If you aren't sure where to focus your limited time while still making sales for your online store, then today's episode is for you. Listen to this episode of Marketing for eCommerce Mompreneurs if you want to know: What marketing to keep doing this summerHow to still make money while spending time with your kids Marketing strategies that work for ecommerce businesses Feel productive while your kids are home this summer Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

As a mom of young kids who are home for the summer, it's difficult to manage all the responsibilities of motherhood and home management all while running an online store. You have big dreams for your Shopify or Etsy store, have a marketing strategy and you have the drive to execute it but it's hard to find the time over the summer. You also know that the summer months are notoriously slow for online sales and want to know how to prioritize your marketing efforts this summer.This episode of Marketing for eCommerce Momprenuers is the episode for you. After listening to this episode, you'll walk away knowing: How to handle the unpredictability of a summer scheduleThat it is normal for the summer months to have slow sales What marketing efforts are worth your time Which marketing metrics to track to build a data-driven marketing strategy so you don't waste time and money When to start prepping for Q4 sales Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Today's episode is something new for Marketing for eCommerce Mompreneurs. Jessica announces the launch of her book club, Marketing Moms Book Club! Jessica shares why she wanted to start a virtual book club, why she's focusing on a marketing book and a fiction book. It's the perfect book club for moms who are launching a business, looking to learn the ins and outs of marketing, building a community and also reading something fun each month. This month's book club picks: DotCom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russel Brunson. This is the 101 of marketing sales funnels and will teach you how to generate leads & get more sales. You can get the book for free on Russel's website. Dinner for Vampires by Bethany Joy Lenz. The fun book for the month is a memoir from the star of One Tree Hill all about how she successfully left a cult. You can purchase the book here. (Note: Amazon Affiliate link).Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.Listen to episode 11 of Marketing for eCommerce Mompreneurs: Why Every eCommerce Store Needs Sales Funnels.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you an eCommerce business owner and feel like you haven't seen many email sign ups lately? Do you feel like your email marketing is stale? When was the last time you refreshed your opt-in? If it's been months or years, it's time to give it a refresh. During this episode of Marketing for eCommerce Mompreneurs, Jessica shares 5 actionable steps to giving your opt-in a refresh and boost your email list.If you've asked yourself: How do I get more email signups? What can I do to increase my email list? What's the biggest ROI for my eCommerce business? How do I get more customers for my online store?Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Do you have an online, product-based business and feel like you're posting to social media consistently but not reaching exactly who you want to reach? Or that your audience just isn't connecting with what you're putting out there!Then this is the episode for you!Jessica dives into the 7 steps you need to take to really find and connect to your ideal customer online. She's sharing why it's important and exactly how to do it so you can start finding your ideal customer and start getting more sales. After listening to this episode, you'll learn: How to find your ideal customerHow to talk to your ideal customer so they will buy Where to find your ideal customer What content to write What hashtags to use How to connect with your ideal customer Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.Listen to episode 29 on Building an Instagram Strategy to Bring You Sales.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

If your emails are getting less than a 30% open rate then its time to reevaluate your email subject lines. Or if you're just starting to send emails and want to know  subject lines that get opened, then this is the episode for you. Did you know 47% of people open an email based only on the subject line? And 69% report emails as spam based on the subject line alone. That means your subject line can literally make or break a sale.After listening to this episode of Marketing for eCommerce Mompreneurs, you'll understand: Why subject lines are the biggest reason someone opens an emailHow to write subject lines to increase open rates If emojis increase email open ratesA winning formula to turn emails into sales Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Listen to episode 15: How to Use Email Marketing to Drive Sales.DM me SUBJECT on Instagram (@2pmmarketing) and I'll send you subject line formulas that sell & 50 plug-n-play subject lines. Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you feeling stuck posting on Instagram almost daily but feel like there's nothing to show for it? You're not getting any sales, no comments, no DMs, no potential clients reaching out?Then today's episode of Marketing for eCommerce Mompreneurs is for you because we have Sydney O'Brien today who is an Instagram strategist who is sharing all the ins and outs of building an Instagram strategy that converts. Give this episode a listen if you're ready to learn:Learn what's currently converting on InstagramHow to find your messaging to speak directly to your ideal clientHow much time you need to invest into a solid Instagram strategy An Instagram strategy that is simple yet effective to getting a sale Tips for how to reach out to potential clients What to share on your Instagram Stories How to use Instagram as a sales generating tool for your business Resources:Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.Follow Sydney @socially.yours.strategist  Link to Sydney's Plan It, Post It, Profit Challenge.Post with Purpose Membership.MetriCool - Social Media Management Tool.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you a mom & business owner searching for more peace in your life while managing everything that comes with being a mom, business owner, wife, friend, everything? It's so easy to feel like you're on a hamster wheel with a never-ending to-do list. Listen to this episode of Marketing for eCommerce Mompreneurs to hear how Jessica is romanticizing her life as a mom & business owner. She focuses on finding joy in the simple things, slowing down and living a life intentionally. In this episode, we'll cover: How to find joy in the every day of motherhood & businessHow to slow down and enjoy the little moments Finding ways to start working to live instead of living to workHow to stop chasing the work life balance and just focus on your loved ones Building routines around putting family first and fulfilling your business goals and dreamsResources:Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you a mom who owns an online store who is concerned about the upcoming slow summer months? Did you know that July has notoriously been the slowest online sales month? What if you could go into the summer months feeling prepared, knowing how to cope without panicking and a clear understanding of what to focus on instead? You'll learn everything and more in this episode of Marketing for eCommerce Mompreneurs.After listening to this episode, you'll finally have answers to these questions:How do I prepare my online store for slow sales this summer? Should I expect slower online sales during summer? How do I grow my email list over the summer?What should I focus on to grow my online store during the summer?How do I get sales for my online store during slow months?Resources:Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transaction fees because your business is growing? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs where Jessica explains when is the right time to transition from Etsy to Shopify. You'll walk away with a clear direction, knowing if the timing is right and the first steps to take. You'll walk away from this episode knowing the answers to these questions:When is the right time to transition from Etsy to Shopify? How much money should I be making on Etsy to be successful on Shopifiy? How do I start a Shopify store after being on Etsy? What steps do I need to take when I transition to Shopify? Is it a good decision to go from Etsy to Shopify? Resources:Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 14 on Starting Your Shopify Store.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes! On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start your email list — and what to send — so you can build a business that doesn’t rely on social media likes to stay afloat.After listening to this episode, you'll finally have answers to:Why do I need an email list? How do I start email marketing?When do I implement email for my marketing strategy? What should I send to my email list?Should I start sending automated emails?What email flows do I need for my eCommerce business?What tools do I need to start email marketing? Plus, Jessica shares how building your own village is so important in business & in motherhood. Resources:Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 15 on How to Use Email Marketing to Drive Sales. Listen to episode 18 for Which Email Platform is the Best for eCommerce.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start?If you've been asking yourself any of these questions, then today's episode of Marketing for eCommerce Mompreneurs is for you. In today's episode, Jessica dives into the 4 steps you actually need to take when launching an eCommerce business, the mindset shift that will help you finally start and how to overcome your fears. Listen to today's episode if you've ever wondered: How do I make my dream of being an online store owner a reality? What are the first steps in starting an eCommerce business? Can I be an entrepreneur while also being a mom?When is a good time to start an online business? What product should I sell online? What's the best platform for eCommerce businesses? Resources:Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to my episode of Freedom by Design.Listen to my episode of Mompreneur Mastery. Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

If you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've been wanting! On today's episode, Jessica chats with Tina, a creative agency owner specializing in Amazon creative services, who has led an incredible life. She shares her journey from corporate America to franchise owner to eCommerce brand owner and now creative agency owner, all while raising her son. If you've ever wondered: Should I start an online business? How to balance motherhood and entrepreneurship?What you need in order to create an Amazon listing that converts? How to pivot your career from corporate America into entrepreneurship? Then this episode is for you! We can't wait for you to listen to it!Resources:Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Follow Tina on Instagram @listingstudios, visit her website www.listingstudios.com and listen to her podcast, Freedom by Design: Anywhere is Possible Through eCommerce.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your family?Then this episode is for you!In this episode, Jessica shares the importance of consistency, how to release yourself from perfection and ways to market your business without getting burnt out.If you've every asked yourself:How am I going to get everything done?What should I prioritize for my eCommerce marketing?How can I work smarter in my business?How to drive more sales?How to deal with mom guilt when you're a business owner?How to build a simple marketing strategy? What marketing brings the most return?You'll discover the answers in today's episode.Resources:Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 8 about writing product descriptions that sell.Listen to episode 12 to learn how to increase Average Order Value with Upsells.Listen to episode 16 about how to save 60 hours per week on your eCommerce marketing.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert? Then today's episode of Marketing for eCommerce Mompreneurs is for you! In this episode, Jessica shares the top 6 marketing metrics you need to be tracking to start seeing higher revenue, more traffic and more repeat customers. After listening to this episode, you'll learn:Which marketing metrics/data you should be trackingWhere to find the dataHow to build a data-driven marketing strategy around your dataHow to get back more time in your day How to increase eCommerce salesHow to build more customer loyalty How to get more traffic to your store Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 8 about writing product descriptions that sell.Listen to episode 12 to learn how to increase Average Order Value with Upsells.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device.But what exactly does mobile optimization mean? And why is it important?In this episode, Jessica takes a deep dive into why mobile optimization is important for eCommerce businesses, what to implement so your store is mobile optimize and optimizing your text and images for mobile. If you've ever asked yourself:What is mobile-optimization?Why is it important for my online store to be optimized for mobile?Why isn't my store converting on mobile?How do I get more interaction on my mobile site?How do I reduce cart abandonment from my online store?You'll get answers to these questions all in today's episode!Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Listen to episode 8 about writing product descriptions that sell.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts!In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value. After listening to this episode, you will have the answers to:How to lower your cart abandonment How will reducing your abandoned carts increase your sales Why it's important to reduce your abandoned carts How to improve the customer experience Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!Listen to Episode 8 for 7 tips for writing product descriptions that sell.Listen to Episode 12 for How to Use Upselling to Increase Each Order Volume by Over 15%Listen to Episode 15 for How to Use Email Marketing to Drive Sales.Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce store? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs. In this episode, Jessica breaks down which email platform is the best for an online store to bring you sales while you sleep thanks to automation tools, segmented lists for targeted messaging and testing abilities to find what's working for you. After listening to this episode, you'll know: Which email platform is right for my Shopify storeHow to set up automated emailsWhy segmenting my list will bring me more sales Which email flows will bring in the most revenueResource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!Listen to Episode 8 for 7 tips for writing product descriptions that sell.Listen to Episode 15 for How to Use Email Marketing to Drive Sales.Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Do you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more organic traffic through seo engine optimization - more customers searching for your business and visiting your store directly. If you're not sure where to start when it comes to search engine optimization, then this is the episode for you. Jessica dives into keywords, where to put them, how to incorporate SEO into your social media and more! Listen to this episode if you've ever found yourself asking: How do I get more people to find my store on search engines? Should I add a blog to my website?How do I repurpose my content to get a higher ranking? How do I find the right keywords for my store? What strategies do I need to rank highly on search engines? Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!Listen to Episode 8 for 7 tips for writing product descriptions that sell.Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you a mom and online store owner looking to save time on your marketing? Imagine what you could do with an extra 60 hours a month!In this episode of the Marketing for eCommerce Mompreneurs podcast, Jessica shares 5 strategies to start implementing that will save you time on your eCommerce store's marketing. Listen to this episode if you've ever found yourself, Overwhelmed with marketing tasksFrustrated that your marketing seems to fall flat Wishing you could spend more time on your business instead of in your businessLooking to work more efficientlyCraving more time with family Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!Listen to Episode 8 for 7 tips for writing product descriptions that sell.Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most return on investment and energy? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs podcast where Jessica shares 7 email marketing tactics that will drive more sales. If you're ready to learn how email marketing can transform your online business, how you can automat sales and generate an email list that doesn't depend on social media followers, then you should definitely listen to this episode. Listen to this episode if you've ever asked yourself: How can I use email marketing to drive more online sales? What's the best way to get someone to open my emails?How can I automate sales through email marketing?What's the best kind of emails to send to build customer loyalty?How often should I be emailing my list?Resource Links: Before you start your online store, you need to download the FREE marketing data tracker. When you start tracking your data from the beginning, you will start to notice trends, strategize for stronger marketing and build customer loyalty. Download your FREE Marketing Analytics Playbook NOW!Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast. In this episode, Jessica Howard dives into which eCommerce platform is perfect for moms because it is so easy to use, strong support tools and endless apps for a seamless eCommerce business. If you're ready to make your dream a reality and hear actionable tips to start building your eCommerce business, then today's episode is for you. Listen to this episode if you've ever wondered:  How do I start an online store?What platform is best for eCommerce? How to start an online boutique if I'm not too tech-savvy?What is the top platform for an online store?Which eCommerce platform has the most apps?How do I make my first sale for my online store?Resource Links: Before you start your online store, you need to download the FREE marketing data tracker. When you start tracking your data from the beginning, you will start to notice trends, strategize for stronger marketing and build customer loyalty. Download your FREE Marketing Analytics Playbook NOW!Listen to Episode 8 for 7 tips for writing product descriptions that sell.Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away from this episode with 5 behind the scenes or backend tasks you should complete during a slower sales month to build long-term eCommerce success.In this episode of Marketing for eCommerce Mompreneurs, Jessica Howard gives you 5 specific tasks to complete that will have a major impact on your online store's functionality, improve your finances, build customer loyalty and streamline your content. Jessica highlights what tools you can use, why these tasks will ultimately drive revenue and updates you can make to your website. If you're ready to utilize your time wisely, optimize your marketing, and build long-term success for your business, then today's episode is for you. Be sure to listen to this episode if you've ever asked yourself: What should I be doing during my "downtime" as an eCommerce owner?What can I do to drive more revenue? How can I optimize my website for mobile?How do I build strong customer relationships? How to improve my email marketing strategy?Is my website loading fast enough?Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!Listen to Episode 8 for 7 tips for writing product descriptions that sell.Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto your eCommerce store will boost your sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what an upsell and a cross-sell are, how to implement a upsell strategy, and why it's important for your business.Jessica highlights what tools and apps will work best for your store, the psychology behind why upsells work and 3 actionable tips to start implementing immediately. If you’re ready to optimize each order, increase your average order value, get your customers to purchase more from you, and, ultimately, increase your store's sales then you need to listen to this episode. After listening to this episode you will have answers to the following questions: How can I increase your store average order value?What can I do to get customers to buy more per order? What are the best strategies to identify complementary products for cross-selling in my online store?What tools or apps are most effective for automating upsell and cross-sell offers in an eCommerce store?What are some examples of upsell or cross-sell techniques?Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!Listen to Episode 8 for 7 tips for writing product descriptions that sell.Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what a marketing funnel is and why it is essential for every eCommerce business. Jessica highlights how a data-driven marketing funnel boosts sales, retains customers and drives growth. She also walks through the 4 steps needed to implement a marketing funnel. If you’re ready to bring more eyes to your business and, ultimately, more sales, this episode will show you how to do that strategically and intentionally.Listen to this episode to answer the following questions: What is a marketing funnel, and why does my eCommerce business need one?How can a marketing funnel increase sales for my eCommerce store?What are the benefits of using a marketing funnel in eCommerce?How does a marketing funnel help eCommerce businesses grow?How do marketing funnels drive customer conversions in eCommerce?What are the key stages of a marketing funnel for eCommerce?What tools do I need to set up a marketing funnel for eCommerce?How can a marketing funnel simplify eCommerce customer journeys?Why is a marketing funnel important for scaling an online store?Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!Listen to Episode 8 for 7 tips for writing product descriptions that sell.Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track your marketing data, start to see trends and strategize for a successful year.After listening to this episode you'll feel:excited to reach your business goalsprepared to create a data-driven marketing strategy confident in your ability to grow your business & motherhood  Resources: Download your copy of the eCommerce Marketing Analytics Playbook here.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers? Then you need to start tracking your marketing data. It's easy to do thanks to the eCommerce Marketing Analytics Playbook, a template where you can easily enter your marketing data, start to see trends and then strategize and optimize your business. To download your copy of the Analytics Playbook, click HERE.In this episode, Jessica highlights the 7 data points that every eCommerce business must review at the end of the year in order to strategize the next year! You need to hear this episode if you're ready to go into the new year with a clear understanding of your marketing efforts, see what's working and what's not and how your data shows you a clear marketing path. And it all starts by looking at the past year! Resources: 1. Download your copy of the eCommerce Marketing Analytics Playbook here.2. Find Whitney, podcast and business coach, on Instagram @theboldmamaco.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy! If your product descriptions are lacking or you don't have them at all or you're stuck on where to start, then this episode is for you. In this episode, you will learn a 7 step-by-step guide to writing product descriptions that work. You'll walk away from this episode with actionable tips that will convert you sales. Resources: Episode 7: How to Use Social Proof to Instantly Boost SalesFollow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business.In today's episode, Jessica breaks down how to leverage types of social proof that boost sales instantly. You’ll also learn the best ways to collect, showcase, and time your social proof for maximum impact.If you're ready to: Build trust Validate your brandReduce purchase hesitation then it's start to start utilizing social proof on your product and landing pages. Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you an ecommerce owner struggling to come up with content ideas? If  you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you.Jessica highlights the seven cutting-edge content strategies your eCommerce business needs that are perfect for boosting engagement and sales in 2025. You’ll hear what types of content are expected to grow next year, where it’s most valuable to spend your time & more. You'll walk away knowing: What types of content are worth your time & energy Which types of content provide you the best return What tools will help make creating content easierIf you're ready to go into your 2025 content with strategy and the knowledge of knowing you will gaini more customers, then start listening now!Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers? In this episode, Jessica dives into why it is so important to have a strategy to build repeat customers. In this episode, you'll learn 5 strategies to transform one-time customers into loyal, repeat buyers. So if you find yourself asking: How do I get customers to come back? How can I utilize email marketing to build repeat customers?What's the best way to build brand loyalty?How to increase customer satisfaction?then this episode is for you! You'll walk away knowing everything you need to do know about building customer loyalty. Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest shopping days of the year.In today’s episode, we’re diving into what NOT to do during your BFCM sale. Whether it’s maximizing sales, avoiding customer headaches, or setting your Q4 up for success, this episode is packed with tips to help you avoid costly mistakes and come out on top this holiday season.If you're wondering: How to optimize your store for Black Friday Cyber Monday?What needs updating for the biggest sales of the year?How to turn BFCM customers into repeat customers? How to ensure that your Black Friday Cyber Monday sale runs smoothly Listen to this episode and follow these tips to set yourself up for a successful Q4.Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ad spend, and enhance customer engagement.In this episode, we’re diving into one of the most powerful tools for increasing conversions and maximizing the return on your ad spend: landing pages. Jessica Howard, CEO of 2PM Marketing and expert in data-driven marketing, breaks down why a well-designed landing page can mean the difference between a visitor and a customer, with conversion rates often above 5% compared to the average 2-3%. Whether you’re new to landing pages or looking to optimize, this episode covers actionable strategies to create pages that convert.If you're wondering: How to build an effective landing page?What the difference between a product page and a landing page is? How to write landing page copy that converts? How to get the most out of your advertising spend? Then start listening now!Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Ready to use analytics to unlock your business’s potential? Join Jessica in this episode to learn how to harness the power of data, optimize your marketing, and scale your eCommerce brand—all while balancing life as a determined mompreneur! Data isn’t just numbers; it’s insight into your customers’ behaviors, preferences, and habits. We discuss how tracking this data can:Help you stand out from the competitionInform your marketing decisions to be more strategic and customer-focusedEliminate guesswork, allowing you to prioritize the content and channels that resonate most with your audienceIf you're ready to start building an online brand, then you need to listen to this episode. Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected] on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for eCommerce Mompreneurs” -  the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies. Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs. If you’ve ever asked yourself:Why my store isn’t earning more why your ad isn’t performingwhy your emails aren’t being openedwhy you have site visits but no conversion or Why are my customers finding my site from this referral source This is the show for you! We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship. Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com

Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined to succeed in both life and business.   I’m Jessica Howard I own 2PM Marketing where I serve as a marketing strategy coach foreCommerce businesses,  fellow mompreneur and podcaster . I’m a mom of 2 boys who has spent the last 15 years in the marketing industry and the last 6 years in the eCommerce marketing space helping store owners grow their business through data-driven marketing strategies. I am a data nerd who loves to research and find what’s working and what’s not for eCommerce stores. You will learn what marketing data is important to analyze, how to incorporate your sales, customer and social media data into your marketing strategy that drives revenue, brand visibility and business growth. This podcast is your framework for eCommerce marketing that works!If you’ve ever asked yourself:Why your store isn’t earning more why your ad isn’t performingwhy your emails aren’t being openedwhy you have site visits but no conversion or Why your customers are finding your site from this referral source This is the show for you! Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship. Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone. New episodes of Marketing for eCommerce Mompreneurs are released every Thursday! Follow along on Instagram @2pmmarketing and at 2pmmarketing.com. Follow on Instagram: @2pmmarketingLearn more at: www.2pmmarketing.com