Marketing OGs

本期《Marketing OGs》节目中，WPP Media中国CEO Rupert McPetrie分享了他对中国企业出海的一线洞察。以粤港澳大湾区为切入点，Rupert探讨了品牌应该如何寻找跨文化共鸣点，以及为何"长期主义"才是赢得海外消费者的关键。In this episode of Marketing OGs, WPP Media China CEO Rupert McPetrie shares his frontline insights on Chinese brands going global. Using the Greater Bay Area as a lens, he explores how brands can find universal cultural touchpoints，and why long-term brand building is the key to winning global markets.

本期《Marketing OGs》节目，我们邀请到WPP Media中国CEO Rupert McPetrie分享他对中国市场的观察。中国消费人群的心态正在悄然转向——从追逐商品本身，到更加关注沉浸式体验、情感共鸣和身份表达。Rupert讲述了奢侈品牌英国如何在这个"新现实"中重新定义消费者体验，以及中国为何依然是全球奢侈品创新的前沿阵地In this episode of Marketing OGs, we sit down with Rupert McPetrie, CEO of WPP Media China, as he shares his firsthand observations on China's market transformation. Chinese consumers are quietly shifting—from pursuing products alone to seeking immersive experiences, emotional resonance, and identity expression. Rupert offers a practitioner's perspective on how luxury maisons are reimagining consumer experience in this "new reality," and why China remains the frontier for global luxury innovation.

本期《Marketing OGs》节目中，我们邀请到WPP Media中国区CEO Rupert McPetrie，分享他对AI营销从热门话题到行业常态这一转变的观察。从技术影响品牌传播，到中国企业的全球化实践，再到文化IP的海外推广——让我们一起听听Rupert对这场营销变革的思考与见解。In this episode of Marketing OGs, we sit down with Rupert McPetrie, CEO of WPP Media China, as he shares his observations on AI marketing's evolution from trending topic to industry standard. From technology's impact on brand communication to Chinese companies' global expansion and cultural IP promotion overseas—join us for candid insights from a marketing veteran on this transformation.

全球广告行业的未来将走向何方？本期《Marketing OGs》节目，我们带来WPP Media Intelligence团队三位专家对WPP Media广告年中预测《今年，明年 | This Year, Next Year》的独家解读。从全球市场趋势、AI浪潮到广告主格局变迁——他们将带来多维度洞察，为您深度剖析媒介行业将在今年、明年如何发展。What does the future hold for global advertising? In this episode of Marketing OGs, we dive deep with Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah from the WPP Media Intelligence team as they break down their latest advertising forecast report, "This Year, Next Year, MidYear Forecast." Get ready for expert insights on worldwide advertising trends, market predictions, evolving media consumption patterns, and how AI is reshaping our industry landscape.

首期节目，我们有幸邀请到群邑中国CEO陆铭逸分享他对中国媒介行业未来的看法。陆总将剖析他看好2025年的理由，同时从历史角度出发，为大家解读如何在当下风云变幻的媒介格局中找准方向、把握机会。Join us for our debut episode where we chat with Rupert McPetrie, CEO of GroupM China, about where China's media industry is headed. Discover why Rupert's optimistic about 2025 and how we could all benefit from historical perspectives to navigate today's complex media landscape.