Marketing Trends Now by Katie Brinkley

What if AI didn’t just help you think — what if it actually started doing the work you hate to do?That’s the question Katie tackles in part three of this four-part AI series.So far, this series has covered two major ideas: first, most business owners are using AI too narrowly, mostly for output instead of execution. Second, if AI doesn’t sound like you yet, it’s not because it can’t — it’s because you haven’t trained it with enough context.Now comes the real shift.In this episode of Marketing Trends Now, Katie explains how to move from using AI as an assistant to using it as an executor. Because if AI is still only “helping” you, but you’re doing every final step yourself, you’re still the bottleneck.In this episode, Katie covers:Why even “good” AI users are often still doing all the work themselvesThe mindset shift from help me to handle thisWhy speed alone is not enough if tasks are still running through youHow to identify the repetitive tasks that drain the most energyWhy your anti to-do list matters more than your prompt libraryWhat friction removal actually looks like in a real businessPractical examples like follow-up emails, podcast repurposing, and meeting prepWhy the goal is momentum, not perfectionHow to start building repeatable systems without overcomplicating everythingTimestamps:00:00 – Stop Using AI for Ideas Only (Execution Is the Real Win)01:00 – Why You’re Still the Bottleneck (Even With AI)02:00 – The Mindset Shift: “Help Me” vs “Handle This”03:00 – Build Your AI Anti-To-Do List (Start Here)05:00 – Real Example: Automating Emails & Content With AI07:00 – Why AI Doesn’t Need to Be Perfect (Momentum > Perfection) If AI is only helping you think, you’re still doing all the work. The real payoff happens when AI starts handling pieces of execution and removing friction one task at a time.Before the next episode, pick one task from your anti to-do list and use AI to handle it from start to finish. Then refine what it gives you. And if you want help building a smarter marketing system that actually frees up your time, that’s exactly what we help business owners do at Next Step Social.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

What if AI doesn’t sound like you — not because it can’t, but because you’ve never actually shown it how?That’s the shift Katie Brinkley tackles in part two of this AI series.In this episode of Marketing Trends Now, Katie breaks down one of the biggest frustrations business owners have with AI: it feels generic, off-brand, and like it creates more editing instead of less. But the issue usually isn’t the tool. It’s the lack of context.If you’ve ever opened ChatGPT or Claude, typed in a prompt, and thought, “I would never actually post this,” this episode is for you.In this episode, Katie covers:Why most people expect AI to read their mindsWhy better prompts are not the answerThe real difference between prompts and contextWhy AI sounds generic when your brand voice is undefinedThe three things you need to define before AI can sound like you: your tone, your audience, and your beliefsWhy you need to show AI, not just tell itHow to use examples of what feels right and what feels wrong to train better outputsWhy starting from scratch every time guarantees inconsistent resultsHow patterns and structure turn AI into part of your workflow instead of just another toolTimestamps:[00:00:00] – Why AI Content Doesn’t Sound Like You (Big Mistake)[00:01:30] – The Real Problem: AI Doesn’t Know Your Brand Voice[00:03:00] – Stop Prompting—Start Training AI With Context[00:05:00] – How to Teach AI Your Tone, Messaging & Audience[00:07:00] – Why Most AI Content Feels Generic (And How to Fix It)[00:09:00] – Turn AI Into a Time-Saving System (Not More Work)If AI doesn’t sound like you, it’s not because it’s broken. It’s because it doesn’t know you yet. Better results come from better context, better examples, and better patterns.Before the next episode, find one piece of content that sounds exactly like you and one that feels completely off. Use both as your starting point. And if you want help building smarter systems that make your marketing actually feel like you, that’s exactly what we do at Next Step Social.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

What if AI isn’t saving you time — not because it isn’t powerful enough, but because you’re using it the exact same way as everybody else?That’s the real question behind this episode.In part one of this new AI series, Katie Brinkley breaks down why so many business owners are using AI, but still not feeling the payoff. Because yes, AI can help you write a caption, brainstorm an email, or draft a blog outline. But if you still have to rewrite everything, make all the decisions, and carry all the mental load, then AI didn’t really free you up. It just gave you a faster starting point.This episode is about the shift from using AI like a content tool to using AI like a CEO.In this episode, Katie covers:Why AI often feels helpful but not truly life-changingThe difference between using AI for outputs vs. using it to reduce frictionWhat “ask and receive mode” is, and why it keeps you stuck in shallow AI useWhy so many entrepreneurs are still the bottleneck, even when they’re using AIHow AI can support execution, decision-making, and your day-to-day operationsThe difference between making more content and creating more capacityWhy repetitive tasks drain more energy than most business owners realizeWhat an “anti to-do list” is, and how to use it as your starting point with AIWhat to do before the next episode in this 4-part seriesTimestamps:[00:00:00] – Why AI Isn’t Actually Saving You Time[00:00:45] – The Hidden Problem With Using AI for Content[00:01:30] – AI as a Tool vs AI as a CEO-Level Asset[00:02:15] – The “Ask & Receive” Trap Most Users Stay In[00:03:00] – Why AI Isn’t Reducing Your Workload[00:03:40] – Why Content Feels Generic (And Boring)[00:04:30] – The Real Opportunity: AI for Execution, Not Output[00:05:15] – How AI Should Support Your Daily Decisions[00:06:00] – The Real Problem: Lack of Capacity, Not Ideas[00:06:45] – From Tool to Team Member: The Big Shift[00:07:30] – Stop Using AI for Noise—Start Using It for Growth[00:08:15] – Why More Content Isn’t Getting Results[00:09:00] – Where AI Should Actually Save You Time[00:10:00] – You’re Not Cutting Corners—You’re Building Leverage[00:11:00] – What AI Support Looks Like in Real Life[00:12:00] – Start Here: Your “Anti-To-Do List” Strategy[00:13:00] – The Shift That Separates Beginners From Leaders[00:14:00] – Your Next Step: Train AI to Think Like YouIf you’re only using AI for captions, ideas, or rough drafts, you’re still in the shallow end. The real opportunity is using AI to reduce repeat tasks, remove friction, and create more room for high-level thinking.Before the next episode, make a list of three things you do every single week that you never want to do again. That’s your starting point. And if you’re ready to stop using AI like a shortcut and start using it as part of a smarter marketing system, that’s exactly what we help business owners do at Next Step Social.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Have you ever had a video get views, but nothing actually came from it? No leads. No engagement. No traction. That’s the trap so many business owners fall into on YouTube: they see views and assume something is working.But not all views are created equal.In this episode of Marketing Trends Now, Katie Brinkley breaks down the YouTube metrics that actually matter if you’re using video to grow your business. Because if you’ve ever opened YouTube Studio and felt overwhelmed by the data, this episode will help you simplify what to track and what to ignore.In this episode, Katie covers:Why views are one of the most misleading metrics on YouTubeWhat YouTube actually cares about when deciding to push your contentWhy watch time and audience retention matter more than raw viewsHow to use your first 30 seconds to keep people from dropping offThe real role of click-through rate, thumbnails, and titlesWhat impressions tell you about whether YouTube is even showing your contentThe difference between making videos for views vs. making videos for business growthTimestamps:[00:00:00] – Why Views Don’t Equal Business Growth[00:00:30] – The Biggest Mistake in YouTube Analytics[00:01:15] – Why Views Are a Misleading Metric[00:02:00] – The Metric That Actually Drives Growth (Retention)[00:02:30] – How to Use Audience Retention to Improve Content[00:03:00] – Why the First 30 Seconds Make or Break Your Video[00:03:30] – Click-Through Rate: Titles & Thumbnails That Convert[00:04:00] – Fixing the Disconnect Between Click & Content[00:04:30] – Impressions: The Metric Most Creators Ignore[00:05:00] – How to Diagnose What’s Actually Not Working[00:05:15] – Stop Chasing Views—Focus on Business Results[00:05:30] – The 3 Metrics Every Business Owner Should Track[00:05:45] – How to Use Analytics as Growth FeedbackIf you want YouTube to help your business, stop obsessing over views and start paying attention to the metrics that show trust, interest, and momentum: retention, click-through rate, and impressions.This week, go into your YouTube analytics and focus on just three things: how long people are watching, whether they’re clicking, and whether YouTube is showing your content. Start there. Improve one thing at a time. And if you want help turning your YouTube content into a strategic lead-generation system, that’s exactly what we do at Next Step Social.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

If you’ve been following AI video this past year, there’s a good chance you heard “Sora” and thought, this changes everything. And honestly, it did. But now OpenAI is reportedly moving away from Sora as a standalone app — and that matters for business owners more than most people realize.Because this isn’t really about one app going away. It’s about what AI companies are prioritizing now, what tools are actually worth your time, and how to stop chasing shiny objects in your marketing.In this episode of Marketing Trends Now, Katie Brinkley breaks down what Sora’s shift really means, why AI video is moving from flashy to functional, and how entrepreneurs can use AI in a way that actually supports leads, sales, and consistency.In this episode, Katie covers:Why OpenAI shifting Sora into ChatGPT and other products is a signal, not a setbackWhat this says about the future of AI ecosystems vs. standalone toolsWhy most business owners never consistently used AI video tools in the first placeThe difference between what AI can do and what is actually useful in your marketingWhy AI video is becoming more about enhancement than creation-from-scratchReal-world examples of AI-assisted content: clipping podcasts, adding captions, cleaning audio, and repurposingThe biggest mistake entrepreneurs make with AI toolsWhy strategy matters more than softwareHow the “awareness to action” framework keeps your content focused when the tools keep changingTimestamps[00:00:00] – Is AI Video Changing Marketing Forever? [00:00:35] – What Happened to Sora (And Why It Matters) [00:01:00] – The Real Problem With AI Tools Right Now [00:01:40] – Why AI Is Moving Into One Ecosystem [00:02:15] – Stop Chasing Tools—Start Building Workflows [00:02:50] – The Shift From Flashy AI to Functional AI [00:03:30] – Why Most Businesses Don’t Use AI Video [00:04:00] – Practical Ways to Use AI Video Today [00:04:45] – How to Turn One Video Into Multiple Assets [00:05:15] – The Biggest Mistake Entrepreneurs Make With AI [00:05:45] – Why Strategy Matters More Than Tools [00:06:10] – The 4-Post Content Strategy Explained [00:06:40] – Build a Content System That Actually Converts [00:07:10] – The Simple AI Repurposing Strategy to Start Now [00:07:40] – Final Takeaway: Strategy Beats Tools Every TimeThe future of marketing is not more tools. It is better systems. The businesses that win will not be the ones testing every shiny new AI product. They will be the ones using AI inside a clear, repeatable content strategy.This week, instead of creating something new from scratch, pick one strong piece of content you already have and turn it into three more pieces. That is where AI becomes useful. And if you want help building a content system that actually drives leads and sales, that’s exactly what we do at Next Step Social.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

If your Instagram comments have slowed down, your LinkedIn posts feel quieter, or Threads suddenly seems a lot less lively, you’re not imagining it. Engagement is shifting across platforms — but the real story is bigger than “the algorithm hates me.”In this episode, Katie Brinkley breaks down the recent engagement trends across major platforms and explains what’s actually happening behind the scenes. Because while engagement is down on some of the biggest platforms, that doesn’t mean your content is broken. It means the environment has changed.Katie walks through why social media feels more crowded, more competitive, and more algorithm-driven than ever before — and what entrepreneurs and business owners should do differently if they want their content to keep working.In this episode, Katie covers:Why engagement is declining on Instagram, LinkedIn, and ThreadsWhy engagement is ticking up on platforms like TikTok, Pinterest, Facebook, and XHow social media became far more competitive than it was even a few years agoWhy recommendation algorithms changed the rules of the gameWhy LinkedIn can still be powerful even when engagement rates dipWhat Threads’ cooling engagement really tells us about platform maturityThe difference between vanity metrics and real marketing resultsWhy posting more is not the answer if your strategy is weakHow the Awareness to Action strategy helps create purpose-driven contentTimestamps[00:00:00] – Why Your Engagement Is Dropping [00:00:45] – The Data: What’s Actually Changing in 2025 [00:01:20] – Engagement Isn’t Dead (Here’s the Truth) [00:01:50] – Social Media Is More Competitive Than Ever [00:02:30] – Why Your Content Isn’t Getting Seen [00:03:10] – Algorithm Shift: You’re Competing With Everyone [00:04:00] – LinkedIn Engagement: What Really Matters Now [00:05:00] – Threads & Platform Hype Cycles Explained [00:05:50] – Why Engagement Metrics Can Be Misleading [00:06:40] – Vanity Metrics vs Real Business Results [00:07:05] – The Biggest Mistake Businesses Make [00:07:30] – What Actually Drives Engagement Today [00:08:00] – The 4 Post Strategy (Awareness → Action) [00:08:40] – Why Connection Beats Likes Every Time [00:09:10] – What to Do When Engagement Drops [00:09:40] – The One Question That Changes EverythingEngagement is not the goal. Trust, connection, and business outcomes are the goal. The businesses that succeed are not the ones chasing every algorithm shift. They are the ones building content systems that still create leads and opportunities, even when engagement fluctuates.If your engagement dropped tomorrow, would your content strategy still bring in leads? That’s the question that matters. And if you want help building a content strategy that creates visibility, trust, and business growth no matter what the algorithm does, that’s exactly what we do at Next Step Social.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

AI promised to save us time. Faster captions. Faster blogs. Faster videos. Faster everything. But if you’ve actually tried using AI in your business, you already know the truth: it doesn’t always feel faster.In this episode of Marketing Trends Now, Katie Brinkley breaks down the gap between the promise of AI and the reality many business owners are experiencing. Because while AI adoption is exploding, meaningful productivity gains are lagging behind. And the reason is simple: AI is not a strategy. It’s a tool.Katie unpacks where AI is actually useful, why so many entrepreneurs feel like it’s creating more work instead of less, and how to use it in a way that truly supports your marketing instead of cluttering it.In this episode, Katie covers:Why AI feels more complicated than promised for many business ownersThe difference between using AI as a shortcut vs. using it strategicallyWhere AI works well: research, brainstorming, and content repurposingWhy AI struggles with voice, nuance, and relationship-buildingThe real reason so many AI-generated captions still need heavy editingWhy strategy must come before any toolHow to use AI as a multiplier, not a replacementTimestamp:[00:00:00] – Is AI Actually Saving You Time?[00:00:45] – The Gap Between AI Hype vs Reality[00:01:30] – Why AI Without Strategy Creates More Work[00:02:10] – The Hidden Problem With AI Tools Today[00:03:00] – Why AI Content Still Needs Heavy Editing[00:03:40] – What AI Is Actually Good At (Use This Instead)[00:04:20] – Best Use Cases: Research & Content Repurposing[00:05:00] – The Biggest Mistake: Using AI Without a Plan[00:05:50] – Strategy First: Why Experts Win With AI[00:06:30] – AI as a Multiplier (Not a Replacement)[00:07:10] – The Real Goal: Better Strategy, Not More ContentThe businesses getting the most value from AI are not the ones using it to replace their thinking. They are the ones using it to speed up execution after they already know where they’re going.If you’ve been experimenting with AI but still feel like your content is taking too long — or sounding too generic — it may not be a tool problem. It may be a strategy problem. And that’s exactly what we help with at Next Step Social. From social media strategy to podcast production to full marketing intensives, we help you build the roadmap first so tools like AI can actually make your life easier.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Have you ever opened your podcast dashboard, looked at your downloads, and immediately decided whether your show was a success—or a failure? You’re not alone. Most podcasters are judging their show using numbers they don’t actually understand, and it’s quietly wrecking their confidence and their strategy.In this episode, I break down what your podcast stats are really telling you, what they’re not telling you, and how to evaluate whether your show is working as a business asset—not just a piece of content.In this episode, you’ll learn:Why a “download” does not equal a listener—and what it actually measuresHow different platforms (your host, Spotify, Apple Podcasts) each tell you a different part of the storyWhy no single dashboard gives you the full picture of your audience behaviorThe three metrics that matter most for entrepreneurs: Listener retention, Completion rate and Subscriber growthWhy you don’t need thousands of listeners for your podcast to be successfulHow to ask better questions of your analytics: Which episodes spark DMs, shares, or client inquiries?Why a small, aligned audience of ideal clients is more powerful than a big, passive audienceTimestamp:00:00 – Why Podcasters Misinterpret Their Analytics01:05 – What a Podcast Download Actually Means02:20 – Why Podcast Data Comes From Multiple Platforms03:20 – The Problem With Relying Only on Downloads03:55 – The Metrics That Actually Matter04:05 – Listener Retention Explained04:25 – Completion Rate and Engagement04:45 – Why Subscribers Are Powerful LeadsThe next time you log into your stats, I want you to stop asking, “Are these numbers big enough?” and start asking, “Are the right people listening?” If you’re ready to launch or optimize a podcast that actually supports your business, that’s exactly what we do at Next Step Social. You can learn more at NextStepSocial.com.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

If you’re staring at your analytics thinking, “Something’s not working,” this episode is for you. Yes, engagement rates are down across all platforms. That’s real. But most entrepreneurs are trying to fix the wrong problem. They’re trying to fix engagement when they should be fixing positioning, audience alignment, and conversion pathways.In this solo episode, I walk you through what engagement benchmarks actually mean in 2026—and how to use that data without letting it derail your entire strategy.You’ll learn:Why engagement rates naturally compress as platforms matureWhy a 0.5 percent engagement rate today is not the same as it was three years agoWhy getting louder is not the same as getting clearerWhy not all engagement is equal (likes vs saves vs comments vs DMs)How algorithms now prioritize watch time, retention, relevance, and repeat interactionsThree things to track that matter far more than a single engagement numberTimestamps:00:00 Why Engagement Feels Broken00:56 Engagement Isn’t Revenue01:29 Platform Maturity and Rate Drops02:08 Stop Posting More Start Positioning03:18 Quality of Engagement Matters03:54 Algorithm Shift to Repeat Attention04:31 Reframe and Spot Misalignment05:15 Three Metrics That Matter06:00 Weekly Analytics Challenge06:46 Final Strategy and SendoffGo into your analytics this week not to panic, but to spot patterns. Which content attracts the right people and leads to real conversations? And if you want a strategy that prioritizes revenue over reactions, visit NextStepSocial.com.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

When you hear “industry benchmarks,” it sounds official and scientific—like there’s one magical engagement rate you’re supposed to hit to win. But here’s the truth: if you treat benchmarks like goals, they will quietly wreck your strategy.In this episode, I break down why most people use benchmarks the wrong way, how they turn into vanity metrics, and how to reframe them so they actually help you make smarter decisions in your business.What I cover in this episode:Why platform benchmarks are just averages, not targets for your businessThe hidden problem with chasing “ideal” engagement ratesHow benchmark-chasing leads to more posting, more burnout, and less impactWhat your real goal is (hint: it isn’t 3.7 percent engagement)Three things benchmarks actually are: direction, fuel for questions, and a reality checkA simple framework for using benchmarks alongside your own data and outcomesTimestamps:00:00 Introduction to Social Media Benchmarks00:33 The Misleading Nature of Benchmarks01:03 Understanding the Context of Benchmarks02:26 The Real Purpose of Benchmarks05:23 Strategic Use of Benchmarks06:36 Conclusion and Final ThoughtsBenchmarks are tools, not truth. This week, stop asking “Are we hitting industry averages?” and start asking “Is our content actually moving the needle on revenue?” If you want help turning the numbers into a strategy that works in real life, head to NextStepSocial.com and let’s build a plan around your business, not someone else’s average.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

What happens when the tool you use to think, plan, and create starts showing ads?In this solo episode, I break down OpenAI’s move to test ads inside ChatGPT for free and Go plan users, and what that really means for marketers, creators, and small business owners. This isn’t just another ad unit. This is the start of ads entering a high-intent, conversation-first environment.I’m not here to panic you or hype you up. I’m here to walk you through three things:What to watch forWhat to testWhat you can ignore completelyBecause the real story isn’t “ChatGPT has ads now.”The real story is where attention is moving next.Timestamps:00:00 Introduction: Ads in ChatGPT00:58 Initial Reactions and Concerns01:24 Understanding the Strategy Behind Ads02:09 Context and Clarity in Ads02:44 Trust and High-Intent Environments04:40 Testing and Positioning Your Brand05:34 Content and Platform Relationships06:54 What to Ignore and Final Thoughts08:22 Conclusion and ChallengeYour challenge this week is simple:If your ideal customer explained their problem out loud, would your brand sound like the answer?If not, that’s what you need to fix next. And if you want help tightening that strategy, aligning your content, and building visibility that actually converts, head to NextStepSocial.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing Trends Now, Katie Brinkley dives into Sprout Social’s 2026 Social Media Content Strategy Report and uncovers why most marketing strategies aren’t working. She breaks down the growing disconnect between what brands post and what audiences actually want, offering data-backed insights on platform selection, AI content use, and engagement practices.Top 5 Takeaways:More isn’t better. 87% of marketers want to expand platform presence, but audiences are focused on Facebook, Instagram, and YouTube.Audiences want connection—not more content. Responding to comments and creating original content matters more than trendy posts.AI is misused. Brands are overusing AI for production, while the real power lies in using it for content intelligence and audience insights.Engagement over presence. Being everywhere doesn't work if your audience isn’t there. Focus where your audience actually spends time.Your strategy should start with listening. Audit your platforms and use AI to uncover what your audience really wants to see from you.Timestamp:00:00 Introduction to Social Media Challenges00:30 Understanding the Social Media Landscape01:14 Key Findings from the 2026 Social Media Report02:54 The Importance of Engagement and Connection03:47 AI in Social Media Marketing04:37 Next Step Social's VIP Day05:25 Using AI for Content Intelligence06:49 Actionable Marketing Strategies for 202607:34 Final Thoughts and RecommendationsTired of posting into the void? Start aligning your content with your audience’s needs. Visit nextstepsocial.com to see how we help brands create content that connects—and converts.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

TikTok didn’t just roll out a new feature—it became a different company in the U.S.With a new ownership structure, data oversight, and a retrained algorithm, everything from your reach to your results could start shifting.This episode breaks down what’s actually changed, what to expect next, and how smart business owners can adapt their content strategy without spiraling or overcorrecting.What You’ll Learn:What the new TikTok USDS entity is (and who controls your data now)How algorithm retraining affects reach and discoveryWhy creators are cautious, but not leavingWhat you should do now to stay visible without burning outTimestamps:00:00 Introduction to TikTok's Major Update00:17 New Ownership and Data Oversight03:13 Impact on TikTok's Algorithm05:31 Creator Economy's Response06:18 Strategic Advice for Marketers07:46 Conclusion and Final ThoughtsIf your business depends on TikTok visibility, now’s the time to get proactive. Let’s talk about building a multi-platform strategy that keeps you visible—no matter how the algorithm shifts.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Instagram just rolled out a small-looking pop-up that signals a much bigger shift: Meta is letting users train the algorithm — and if you run ads, this changes everything.In this solo episode, I break down what this update means for your targeting, your ad creative, and your conversion rates moving forward.What You’ll Learn:What Instagram’s new “interest selection” prompt actually meansHow Meta is combining AI + user signals to replace third-party dataWhy this shift will punish generic ad creativeWhat message-market match really looks like in 2026How small businesses can win by being specific and strategicTimestamps:00:00 Introduction to Personalized Ads01:17 Instagram's New Pop-Up: A Game Changer02:10 Meta's Strategic Shift Towards AI04:20 Implications for Advertisers06:09 Actionable Steps for Your Ad Strategy06:53 Conclusion: Embrace the ChangeRunning ads that aren’t converting like they used to? Don’t panic. Pivot. Let’s talk about how to align your messaging, creative, and audience targeting so Meta works for you — not against you.Instagram ads 2026, Meta ad targeting, Facebook ad changes, AI-powered ads, user-selected interests, message-market match, paid strategy 2026, Katie Brinkley, Next Step Social, Marketing Trends NowLearn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

Podcasting just entered the Hollywood chat — literally.In 2026, the Golden Globes awarded “Best Podcast of the Year” for the first time ever. But this moment isn’t just about celebrity winners. It’s about what this means for trust, credibility, and content marketing moving forward.In this episode, we cover:Why this award changes how podcasting is perceived by brands and audiencesThe ripple effect this creates for business owners and thought leadersWhy podcasting is no longer a “side project” — it’s a legitimate owned media strategyHow to know if podcasting should be part of your marketing mix in 2026Timestamps:00:00 Podcasting Joins Hollywood's Inner Circle00:29 Why This Matters for Your Business00:35 Welcome to Marketing Trends00:57 Golden Globes Recognizes Podcasts03:33 Impact on Entrepreneurs and Creators06:39 Strategic Moves for Your Business08:14 The Power of Podcasting09:13 Join Our Webinar09:52 Stay Connected and SubscribeIf this episode sparked something for you, check out our upcoming webinar:Get Visible, Get Leads, and Grow Your Practice with a Binge-Worthy Podcast System https://www.nextstepsocial.com/free-training Or just DM me — I’d love to talk about how podcasting can serve your business this year.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

YouTube is quietly testing something that feels very not YouTube: image carousels inside the Shorts feed. But this isn’t just a feature drop — it’s a signal.This solo episode breaks down why this small test could reshape how you use YouTube, and how it ties into a bigger trend: every platform becoming… the same.Key Takeaways:YouTube is testing swipeable photo posts (up to 10 images) inside ShortsWhy this mirrors Instagram carousels and TikTok photo postsWhat makes carousel content effective on other platformsThe risk of using the same format without adjusting your strategyA reminder: strategy always wins over formatTimestamps:00:00 YouTube's Surprising New Feature00:32 Introduction to Marketing Trends00:52 YouTube's Image Carousel Test01:49 The Bigger Picture: Platform Convergence04:53 How Carousels Perform on Different Platforms07:02 Implications for YouTube Creators08:24 Strategic Takeaways and ConclusionNot sure how to pivot your content strategy across platforms? That’s exactly what we help with at Next Step Social. Let’s make sure your content converts — wherever it shows up.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

If your best-performing platform changed the rules tomorrow, would your business survive it?Most people say no. That’s why this episode exists.In this solo 2026 forecast, I break down the real shifts that will define how we grow, engage, and show up on social this year — so you can stop guessing and start getting ahead.Key Takeaways:Why AI is no longer optional for content creation workflowsHow social platforms are now acting like search engines — and what to do about itWhy short-form content is shifting from entertainment to educationThe return of long-form content (and how to leverage it)Why algorithm-proof brands are built on communitiesHow to diversify your strategy before platforms pull the rug outWhy real expertise will outperform “raw authenticity” in 2026Timestamps:00:00 Introduction: The Importance of Adaptability in Marketing00:26 Welcome to Marketing Trends with Katie Brinkley00:47 Looking Ahead: Trends Shaping 202602:25 Trend 1: AI Integration in Social Platforms04:35 Trend 2: Social Platforms as Search Engines06:49 Trend 3: The Evolution of Short Form Video08:06 Trend 4: The Comeback of Long Form Content09:27 Trend 5: The Rise of Micro Communities10:44 Trend 6: Diversified Content Systems11:49 Trend 7: Authenticity and Real Expertise12:46 Conclusion: Embrace the Future of MarketingPick one trend, build a 30-day experiment around it, and let me know what happens. This isn’t about doing more — it’s about being smarter.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

Facebook just overhauled the algorithm, layout, search, and engagement tools — and that means big opportunity if you know how to adapt.Let’s be honest: most of us treat Facebook like an obligation. We post there because we feel like we should. But Meta’s latest updates tell us one thing loud and clear: they want our attention back, and they’re betting big on visuals, immersive design, and search-driven discovery.In this episode, I break down exactly what’s changing — and what you need to do right now to stay ahead of the curve as a business owner or content creator.Key Takeaways:The 6 major Facebook changes you need to know aboutWhy visual-first, mobile-friendly content is now essentialHow Facebook is turning search into discovery (finally!)Why comments, profiles, and marketplace are more important than everHow to stay relevant when users can now tell Facebook to “hide” your postsTimestamps:00:00 Introduction to Facebook's Major Updates00:45 Why Facebook is Making These Changes03:31 Visual and Feed Updates05:18 Navigation and Search Enhancements08:09 Algorithm and Comment Section Improvements10:26 Summary and Strategic Takeaways11:57 Conclusion and Final ThoughtsThis is your cue to stop autoposting and start optimizing. Look at your Facebook strategy with fresh eyes — visuals, conversations, and community are your leverage points.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

If you're relying on Facebook to drive traffic to your offers, this new update is going to change everything.Meta has quietly rolled out a link-sharing limit that affects businesses, creators, and anyone using Facebook Pages or professional-mode profiles. But this episode isn’t just about what’s changing — it’s about how to pivot smarter.What You’ll Learn:What the new link limit actually says (and doesn’t say)Why this change isn’t random — it’s part of a bigger shiftHow Meta is prioritizing content engagement over outbound linksWhat strategies still work for driving traffic and conversionsThe right (and wrong) way to use links on Facebook in 2026Why this is the wake-up call your content strategy neededTimestamps:00:00 Facebook's New Link Restrictions: What You Need to Know01:29 Understanding the Impact on Business Pages02:28 Adapting to Facebook's Strategy Shift03:45 Effective Content Strategies for Facebook05:52 Meta Verified and Its Implications07:52 Clarifying the Two Links Rule09:05 Future-Proofing Your Facebook Marketing10:33 Conclusion and Next StepsIf your Facebook strategy depends on dropping a link and crossing your fingers, it’s time for a change. Test one of the alternatives from this episode and let me know what gets you better results.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

Still typing “write me a caption” into ChatGPT?It’s time to level up. In this solo episode of Marketing Trends Now, I’ll teach you how to turn AI from a novelty into a core part of your marketing workflow — with a clear roadmap I call the 90-Day AI-Ready Framework.Timestamps:00:00 Introduction to AI in Marketing00:28 The Problem with Prompt-Only Marketing02:13 Understanding the 90-Day AI Ready Framework02:37 Phase 1: Building a Strong Foundation03:48 Phase 2: Letting AI Influence Decisions04:47 Phase 3: Orchestrating Your Marketing with AI05:28 Real-Life Applications of AI in Marketing07:00 From Prompts to Protocols: The Mindset Shift08:20 Conclusion and Next StepsReady to stop reacting to trends and start building your AI strategy? Try one weekly protocol from this episode and let me know how it changes your workflow.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

Almost every company is investing in AI — but only 1% say it’s actually moving the bottom line. McKinsey’s 2025 AI report just confirmed it.In this episode, I break down the top findings from McKinsey’s data and translate them into plain English so you can stop experimenting and start using AI to drive real results. If you’re a founder, CEO, or marketing leader wondering why your GenAI investment isn’t translating to ROI — this is your wake-up call.What You’ll Learn:Why AI adoption is high but financial return is still lowThe #1 factor separating high-ROI companies from the restWhat true AI maturity looks like in 2025Why governance and workflow redesign matter more than toolsHow to spot if your team is using AI without your oversight (and what to do)Timestamps:00:00 Unveiling the Truth Behind McKinsey's 2025 AI Report00:38 Introduction to Marketing Trends with Katie Brinkley00:57 Key Findings from McKinsey's AI Report01:58 AI Adoption and Its Current Impact04:35 The Real Value of AI: Workflow Redesign05:56 Leadership's Role in AI Governance07:01 Employee Engagement with AI08:31 Addressing AI Risks and Governance09:46 Summarizing McKinsey's AI Insights11:11 Actionable Questions for Leaders12:36 Final Thoughts and Call to ActionDon’t let AI just be a tool in your tech stack — make it part of your strategy. Take one insight from this episode and bring it to your leadership table. That’s how the 1% are pulling ahead.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

What happens if Instagram disappears tomorrow? Would your business still have a way to reach your people?In this episode, I’m breaking down why email is having its biggest comeback yet — and how your list might be the secret weapon you’ve been underusing.With ad costs soaring, tracking falling apart, and algorithms playing games, your owned data is now your most valuable marketing asset. And that starts with your email list.Whether you’ve got 50 subscribers or 50,000, I’m showing you how to segment, nurture, and actually monetize the list you already have — no shady funnels required.Key Takeaways:Why email is outperforming social for ROI and stabilityWhat first-party and zero-party data mean (and why they matter)4 easy places to collect smarter audience data3 simple campaigns to increase engagement and conversionsThe exact segments I use in almost every client strategyTimestamps:00:00 Introduction: The Social Media Dilemma00:58 The Shift to Owned Data03:15 Understanding First Party and Zero Party Data04:24 Maximizing Your Email List05:46 Practical Data Collection Tips07:46 Effective Email Segmentation08:44 Email Campaign Strategies09:58 Conclusion: The Power of Owned DataPick one idea from this episode and implement it this week — whether it’s a segmentation question, a check-in email, or a fresh welcome sequence. You don’t need fancy tools. Just a smarter strategy.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

Let’s be real — the minute you show up consistently online, someone’s going to have something negative to say.And when it happens? It stings. But here’s the truth: how you respond speaks louder than the comment ever will.In this episode of Marketing Trends Now, I’m sharing how to handle negative comments online in a way that protects your peace and elevates your brand. Whether it’s a rude DM, a troll in your comments, or someone who just doesn’t vibe with your voice, I’ll walk you through:When to engage vs. when to walk awayHow to build boundaries without losing authenticityThe tools every platform gives you to keep your digital space safeWhy amplifying positivity is just as important as filtering out the negativityThis episode is for every entrepreneur, coach, and creator who’s ever felt blindsided by a comment thread — and wants to show up with more confidence, calm, and clarity.You’re not just posting content — you’re hosting a conversation. Let’s make sure it’s the kind that reflects who you really are.If this episode resonated, take a second to DM me or tag me. I’d love to know how you protect your peace online and what boundaries you’ve found helpful as you grow your brand.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

SEO isn’t dead — but it is being rewritten by AI.If you're still optimizing content like it's 2015, you're already falling behind. In this episode, I break down Generative Engine Optimization (GEO) — the new way to make sure your content shows up when AI tools like ChatGPT and Google’s AI Overviews answer questions without sending users to your site.Let’s get ahead of the curve — before you’re left behind it.What You’ll Learn:What GEO actually means for marketersWhy search engine rankings aren’t the only game in town anymoreHow ChatGPT and Google AI select sources (and how to be one)The new “content trust signals” AI is trained to look forActionable shifts you can make today to future-proof your contentCheck out this episode, then take a look at your last blog post and ask yourself: Would AI trust this enough to cite it? That’s the question we all need to be asking right now.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

Let’s be honest—nobody’s impressed by another boring AI-generated post. But it’s not AI’s fault—it’s the prompt.In this episode, I’m sharing the exact formula I use to turn boring, robotic AI output into sassy, strategic, audience-focused content that actually sounds like me and performs like a pro.Whether you’re using ChatGPT, Claude, or anything else—this episode will help you stop blending in and start standing out.Key Takeaways:The most common prompt mistakes creators and marketers makeThe 3 types of prompts that are working right nowWhy AI is your new marketing intern—and how to manage itHow to implement Katie's 4C Prompt Formula: Clarity, Context, Constraints, Call to ActionWhy “AI Content” should just become “great content” in 2026 and beyondTimestamps:00:00 Introduction: The Problem with Generic Content00:13 The Power of AI in Marketing00:27 Welcome to Marketing Trends with Katie Brinkley00:46 Rethinking AI Usage in 202501:31 The Importance of Effective AI Prompting02:25 Using AI as Your Marketing Intern02:54 Three Effective AI Prompting Techniques04:56 Common AI Prompting Mistakes05:23 The Four C Prompt Formula07:43 The Future of AI in Content Creation08:31 Conclusion: Elevate Your Content with AIWant to stop settling for boring content that sounds like everyone else? Use the 4C Formula to level up your prompts, sharpen your voice, and let AI work with you, not just for you.For real-world tested prompts and frameworks to plug into your business, head to https://yournextstep.agency/Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

You’ve heard it a dozen times—“thumbnails don’t matter for Shorts, they autoplay anyway!”But if you want real growth on YouTube, that mindset is costing you views, clicks, and subscribers.In today’s episode, I break down the truth behind YouTube Shorts thumbnails—where they still show up, how they drive engagement, and exactly how to design them for mobile-first success.Key Takeaways:Why thumbnails are still critical for search, channels, and suggested videosThe psychological principle that makes thumbnails workThe essential ingredients of a high-converting thumbnailThe biggest mistakes creators make with YouTube Shorts thumbnailsHow to AB test your way to better CTR and stronger performanceTimestamps:00:00 Introduction: Do Thumbnails Matter for Shorts?00:25 The Importance of Thumbnails in YouTube Shorts01:19 Creating Effective Thumbnails02:57 Design Essentials for Thumbnails04:42 Testing and Optimizing Thumbnails06:27 Common Thumbnail Mistakes to Avoid06:57 Conclusion: Boost Your Channel with Better ThumbnailsIf you're serious about growing your brand on YouTube, your thumbnail can’t be an afterthought—it’s your handshake, your mini billboard, and your best shot at stopping the scroll.Need a thumbnail workflow that saves time and boosts views? Let's map it out together at Next Step Social & Podcasting.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

I’ll say it — this might be the biggest shift in how we use the internet since Google launched.In this episode, I’m breaking down what ChatGPT Atlas really is, how it’s different from traditional browsers, and why it could completely change the way you work, research, and create online.Atlas isn’t just a browser — it’s a workspace powered by AI. It learns your patterns, helps you multitask smarter, and lets you run your entire workflow from one place. No more switching tabs. No more losing focus. Just clarity, efficiency, and creativity — all in one window.We’ll talk about what this means for small business owners and marketers, why this launch matters, and how it might be the beginning of a brand-new era for content creation and productivity.If you’ve ever wished your browser could think with you instead of slow you down, this episode is your sign to pay attention.Key Takeaways:What makes ChatGPT Atlas different from Chrome, Safari, and EdgeHow “Agent Mode” could automate your everyday business tasksWhy context-aware browsing changes everything for marketersHow to start experimenting with AI-driven workflows todayTimestamps:00:00 Introduction: The Tab Overload Dilemma00:29 Meet Atlas: The AI-Powered Browser01:40 Deep Dive: Features of ChatGPT Atlas04:33 Privacy and Control: How Atlas Handles Your Data05:40 Agent Mode: Your Virtual Assistant06:31 The Competitive Landscape of AI Browsers07:38 Conclusion: Embrace the Future of BrowsingCheck out ChatGPT Atlas and let me know how you think it can help your business. I’d love to hear what workflows or ideas you’d love to streamline with AI-powered browsing.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information.

52% of social media professionals say they only use free AI tools. And 62% don’t plan to upgrade anytime soon. So… is that smart strategy—or missed opportunity?In this episode, I’m breaking down the real difference between free and paid AI tools, what’s worth the investment, and how to make sure your tech stack is actually helping you grow.Whether you’re bootstrapping or scaling, this one’s for you.Key Takeaways:What the 2025 AI & Social Media report says about free tool usageWhy agencies are investing—but solopreneurs aren’t (yet)When free tools are enough—and when they’re slowing you downThe paid upgrades that are actually worth it (and when to make the switch)A mindset shift: Think of AI as a junior hire, not a subscriptionTimestamps:00:00 Introduction: The Surprising Stats on AI Tool Usage00:21 The Big Question: Are Free AI Tools Enough?00:34 Welcome to Marketing Trends with Katie Brinkley01:03 Free AI Tools: What They Offer and Their Limitations02:40 Paid AI Tools: Who's Investing and Why05:13 When to Stick with Free and When to Invest06:59 Conclusion: Making Smart AI InvestmentsIf you’re constantly hitting usage limits, reworking AI content, or missing insights—you’re already paying. Just not with money. It’s time to audit your AI stack. Want help building a content system that scales with smart tech? Head to yournextstep.agency.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/ Hosted on Acast. See acast.com/privacy for more information.

We just got another glimpse of the future of content—and it’s not coming from a camera crew. It’s coming from a prompt.In this episode, I’m diving into the launch of Sora 2, the AI video generator that’s creating full-blown studio-quality video from a simple script. I’ll break down what it means for business owners, where it fits in your content strategy, and what you should (and shouldn’t) be using it for.If you’ve been dreaming of video content without the cost, editing, or scheduling headaches—this one’s for you.Key Takeaways:What Sora 2 is and why it matters for marketersWhy OpenAI is targeting creatives, not corporationsWhere AI video fits into a smart content systemThe ethical and brand risks of jumping in too fastA realistic way to test and implement AI video tools in 2025Timestamps:00:00 Introduction to Sora Two: Revolutionizing Video Creation00:42 What is Sora Two?03:20 Real-World Applications and Benefits04:38 Practical Tips for Using Sora Two06:53 Current Status and Future Predictions07:40 Conclusion and TakeawaysAI video isn’t just for the big brands anymore. If you’re building a personal brand, an agency, or an audience—Sora 2 could be your new secret weapon.But only if you know how to use it strategically.Want help mapping AI into your content workflow? Let’s build it together at Next Step Social & Podcasting.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/ Hosted on Acast. See acast.com/privacy for more information.

AI promises speed. But does faster content equal better content? In this episode, we’re diving into one of the biggest content strategy debates of 2025—quantity vs. quality in the age of AI.Using data from Metricool’s 2025 Social Media report, I’m sharing the reality behind AI content creation: what works, what’s risky, and how to actually strike a balance between speed and substance. Whether you’re drowning in content or stuck in perfectionism, this is the episode your workflow needs.Key Takeaways:79% say AI helps them create more content—but is it quality?Why speed alone isn’t a strategy that convertsHow to track whether AI content is actually working for youWhy “editing for voice” is the difference between forgettable and magneticThe 3-step framework to balance fast content with real resultsTimestamps:00:00 Introduction: The Promise and Question of AI Speed00:44 The AI Content Revolution: Speed vs. Quality01:40 The Benefits of Speed in AI Content Creation02:59 The Quality Dilemma: Is AI Content Good Enough?05:02 Striking the Balance: Practical Tips for Using AI06:20 Conclusion: Embrace AI with Your Unique Voice07:50 Challenge and Call to ActionHere’s the deal: speed without strategy is just noise. If you’re using AI to save time but not seeing engagement, this episode will help you course-correct.Need help building a smart, high-converting content workflow using AI the right way?Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/ Hosted on Acast. See acast.com/privacy for more information.

Are you part of the 96% already using AI to market smarter?If you're still on the fence about using AI in your marketing workflow, this episode is your wake-up call. A brand-new industry report shows that 96% of social media professionals are already using AI—every single day.In this episode of Marketing Trends Now, I’m diving into what that means for small business owners like us. You’ll hear real-world examples, practical takeaways, and the three easiest ways to start using AI today—without losing your authenticity.What You’ll Learn:Why AI is no longer optional for business ownersThe top 3 use cases every marketer is tapping into dailyWhat “adaptation” means and why it matters across platformsHow creators and solopreneurs are using AI to scaleMy 3-step challenge to start using AI with purpose this weekTimestamps:00:00 Introduction: The AI Revolution in Social Media00:51 The 96% Club: AI Adoption in Social Media01:27 Practical AI Applications for Your Business06:08 Real-Life Examples of AI in Action07:27 Top Three AI Strategies to Implement Now08:45 Conclusion: Embrace AI to Stay CompetitiveLearn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

You're showing up on social, cranking out Reels, trying to beat the LinkedIn algorithm—but your content still feels like it’s not getting traction. The problem? You're ignoring the highest-leverage content channel in 2025: podcasting.In this solo episode, I break down:Why podcasting is still a blue ocean (and how Neil Patel proved it)How to multiply your reach with video podcastingWhy podcasting drives real trust and deeper engagement than social media ever couldAnd how to create a full-blown content engine from just one episodeWhether you're podcast-curious or ready to go all in, this is your permission slip to press record.Key Takeaways:Only 4.5M podcasts exist compared to 1B blogs—most podcasters quit before episode 10Podcast listeners are affluent, loyal, and highly engaged—perfect for B2B, coaches, and product-based brandsVideo podcasting multiplies discoverability through YouTube + SEOPodcast episodes can be repurposed into 10+ content touchpointsYou don’t need a studio—just your voice, a message, and consistencyTimestamp:00:00 Introduction: The Future of Content Marketing00:44 The Untapped Potential of Podcasting01:31 Why Podcasting is a Blue Ocean for Growth02:15 The Power of Podcast Audience03:17 The Impact of Video Podcasting04:08 Podcasting as a Branding Engine05:15 Consistency and Simplicity: Keys to Podcast Success05:19 Maximizing Content from Your Podcast06:00 Getting Started with Podcasting07:16 Conclusion: Embrace Podcasting NowLearn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#PodcastMarketing #ContentStrategy #AuthorityMarketing #EntrepreneurTips Hosted on Acast. See acast.com/privacy for more information.

Hashtags: dead or just misunderstood? If you’ve been stuffing 25 of them into every post hoping for a viral moment… this episode is your wake-up call.In 2025, hashtags aren’t what they used to be—and I’m here to break down what’s changed, what still works, and what you should be focusing on instead. From the rise of AI-driven discovery to caption-based SEO, we’re diving into the truth behind the algorithm and how to stay relevant without looking outdated.I’ve been using hashtags strategically for 10+ years, and in this episode, I’m telling you exactly how my strategy has shifted—and how yours should too.Key Takeaways:The Instagram update that changed hashtag functionality foreverWhy hashtags no longer boost your reach (and what does instead)3 smart ways hashtags still work in 2025The new metrics that matter for reach and visibilityWhy keyword-rich captions outperform hashtag dumpsWhen and how to use branded hashtags effectivelyA simple content audit to clean up your current hashtag strategyTimestamps: 00:00 Are Hashtags Dead?00:17 The Evolution of Hashtags00:43 Welcome to Marketing Trends01:03 The Role of Hashtags Today01:31 Why Hashtags No Longer Drive Reach02:33 The New Purpose of Hashtags04:16 Effective Strategies Beyond Hashtags06:16 How to Use Hashtags in 202507:19 Hashtags Across Different Platforms07:48 Conclusion and Final ThoughtsBefore your next post goes live, ask yourself: am I using hashtags as a strategic label… or as a crutch? This episode gives you the clarity (and the strategy) to make your content work smarter—not harder.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Think YouTube is oversaturated? Think again.In today’s episode, I break down what’s actually working on YouTube right now—and what’s holding most creators and entrepreneurs back. If you’ve been stuck in perfectionism, chasing trends, or trying to “delegate your way” to growth, this is your wake-up call.We’re talking:What YouTube’s algorithm really wants in 2025The mindset shift from viral to visibleWhy general content gets general resultsHow to use search, story, and strategy to create bingeable, high-converting contentThe 3 metrics that actually move the needleThis episode will help you rethink YouTube as a lead generation machine—not just another social media platform.Timestamps:00:00 Introduction: The Hidden Power of Podcasting00:43 Why Podcasting is Still a Blue Ocean02:21 The Loyal and Affluent Podcast Audience03:26 The Power of Video Podcasting05:20 Consistency and Simplicity: Keys to Podcast Success05:37 Maximizing Content Through Podcasting06:23 Getting Started: Tools and Tips07:42 Conclusion: The Deep Impact of PodcastingIf this episode got your wheels turning, share it with a friend and subscribe so you never miss an update. And if you're ready to take YouTube seriously but want a strategy that doesn’t rely on guesswork, head to yournextstep.agency and let’s build your growth plan together.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Reels ruled 2023, but in 2025? Not so much.In this episode, I break down why more reels aren't the answer—and how Instagram's algorithm has changed in ways most marketers aren’t ready for. We’ll dive into what’s actually working now, how to shift without burning it all down, and why carousel posts might be your new best friend.This one might step on a few toes, but if you're still stuck in last year’s strategy, it’s time for a serious content upgrade.Key Takeaways:Reels reach is down by 20% year-over-year; photo and carousel post reach is up 21%.Over-posting Reels with low engagement is triggering algorithmic penalties.Carousel posts (especially educational + story-driven ones) are on the rise—especially with Instagram expanding limits to 20 slides.A single strong carousel can outperform five mediocre Reels.Focus on saves, shares, and comments—not vanity metrics like likes.Timestamps:00:02 – Why Reels might be hurting your reach00:30 – New stats from Metricool’s 2025 study01:45 – What changed in the Instagram algorithm03:10 – Carousel posts: the surprising comeback04:45 – How to shift your content strategy without starting over06:20 – The 4-post content system07:05 – The real metric that matters in 202508:00 – How to turn long-form into carouselsEnjoyed today’s episode? Make sure to follow the podcast and share it with someone still chasing trends instead of building strategy. For more step-by-step guidance, visit katiebrinkley.com or connect with me on Instagram.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

New Instagram features just dropped—are they worth your time?Instagram recently rolled out two new features: the Repost button and the Friends Map. While they’re being marketed as tools to help you “connect with friends,” they can also be strategic tools to expand your brand’s reach—if you know how to use them.In this episode of Marketing Trends Now, I’ll break down exactly what these features are, how they work, and how small business owners, local brands, and content creators can leverage them to increase visibility without having to create more content.Key Takeaways:What Instagram’s Repost button actually does—and why it’s different than StoriesHow to make your content shareable (on purpose)How to use Friends Map for local reach and foot trafficWhat types of content get reposted mostCreative ways to use both features without disrupting your strategyIf your goal is visibility without burnout, these features could help—when used intentionally.Timestamps:00:00 – Instagram changed. Again.01:15 – What is the Repost button and why does it matter?03:00 – How to make your content repost-worthy04:20 – What the Friends Map does (and who it’s for)05:30 – Creative examples for fitness coaches, realtors, and local shops07:00 – How to track your visibility using location tagging08:20 – What not to do with these features09:30 – This week’s challenge: create one shareable post + test location taggingDon’t create more content. Create smarter systems. Let’s make your next Live do the heavy lifting.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Going live on Facebook is easy. Turning that live into weeks of content? That’s where the magic happens.In this episode of Marketing Trends Now, I’m walking you through the exact repurposing workflow I use with my clients to transform one Facebook Live into multiple pieces of high-impact content. No fancy tools. No burnout. Just smart, strategic reuse of the content you’re already creating.So if you’ve ever hit “end live” and then wondered, “Now what?”, this episode will change how you think about live video forever.Key Takeaways:Why Facebook Live is still relevant (and powerful) in 2025The simple structure that makes your Live content clippableHow to turn one live video into 3–5 short-form pieces for Reels, TikTok, YouTube Shorts, and moreThe tools to streamline your workflow and keep content comingA complete checklist to repeat this system again and againTimestamps:00:00 – The big mistake most creators make after going live01:00 – Why Facebook Live still works in 202502:30 – The 3 engagement factors that make Lives powerful04:15 – The 7-step repurposing checklist that changes everything05:45 – Tools I recommend: Metricool, Opus Clip, Descript06:50 – Your new system for content reuse08:00 – The mindset shift from “one-and-done” to “content machine”Don’t create more content. Create smarter systems. Let’s make your next Live do the heavy lifting.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#FacebookLive, #ContentRepurposing, #MarketingTrendsNow, #KatieBrinkley, #SocialMediaStrategy, #ShortFormVideo, #ContentWorkflow, #SmallBusinessMarketing, #SmartMarketing, #LiveVideoTips Hosted on Acast. See acast.com/privacy for more information.

Is your Instagram content built to work beyond the feed?In this episode, I break down a big update that's been quietly rolling out since 2020—but creators and business owners are just now getting notified. Google is indexing Instagram content. Yes, even your Reels.Here’s what that means for your business, how to optimize your posts for discoverability, and why it’s time to stop treating Instagram like a walled garden. If you're ready to get your content found by people outside the algorithm, this one’s for you.Key Takeaways:Instagram posts and Reels from public, professional accounts are eligible for Google indexingIf your content solves a problem or answers a question, it can now show up in search resultsYou need to optimize your captions, alt text, and even file names for SEO visibilityThis isn't a new feature—it’s just being rolled out more widely and more visiblySocial and search are converging fast. Your strategy needs to reflect thatTimestamps: 00:14 – Instagram content + Google = new discoverability 01:30 – What triggered the update notification in July 02:51 – Why this matters for creators and small businesses 04:28 – Eligibility rules for Instagram search indexing 06:00 – How to opt out (and why some might want to) 06:51 – SEO best practices for Instagram captions and alt text 08:40 – Why short-form video and Reels matter more than ever 09:03 – Strategic wrap-up + actionable stepsReady to optimize your content for both search and social? Book a 1:1 strategy session at yournextstep.agencyShare this episode with a friend who’s still building for the algorithm—Google is watching.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Instagram’s new AI video filters look cool—but are they actually worth your time?In this episode of Marketing Trends Now, we’re throwing the hype into neutral and taking a real look at Meta’s new Restyle tool. It promises comic book-style edits, dreamy overlays, and surreal transformations for your Reels. But here’s the thing: just because you can use it, doesn’t mean you should.You’ll learn:What the Restyle feature actually does—and who it’s forThree smart ways to use AI video effects that actually support your content strategyThe difference between scroll-stopping visuals and strategy-breaking distractionsHow to avoid hiding behind filters and losing trust with your audienceWhy early adoption of tools like Restyle can give your content a visibility boostBottom line? AI is a tool—not a shortcut. And in this episode, I’ll help you decide when to use it, when to skip it, and how to stay true to your message in the process.Let’s make your marketing smarter—not just shinier.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#MetaRestyle #InstagramUpdates #ContentCreationTips #AIforCreators #KatieBrinkley #MarketingTrendsNow #SmallBusinessMarketing #VideoMarketingTools #AuthenticContent Hosted on Acast. See acast.com/privacy for more information.

What if the biggest content opportunity of 2025 was already inside your YouTube Studio—just waiting for a single checkbox to be ticked?In this episode of Marketing Trends Now, I break down YouTube’s brand-new auto-dubbing feature and how it’s about to change global content strategy forever. If you're already making videos (or about to start), this tool could multiply your reach in 12+ languages without hiring a translator or re-recording a single word.I’m giving you:A full walkthrough of how auto-dubbing worksStep-by-step setup instructionsThe strategy I’d use right now to maximize this featureWhat types of content benefit most—and where it might fall flatIf you’ve been trying to work smarter, not harder, this one’s for you.⏱️ Timestamps: 00:07 – What is YouTube auto-dubbing and why it matters 01:35 – AI voiceover > subtitles: a game-changer 02:40 – Who gets access and how to turn it on 04:00 – Current supported languages (and their limits) 05:20 – Where this works best—and where it might not 06:20 – Smart strategies for global growth with dubbing 07:00 – Final thoughts and CTAIf you're not already using YouTube to its fullest potential, this is the sign you've been waiting for. Need help turning your videos into leads? Head to yournextstep.agency or shoot me a message on LinkedIn.Check me out Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@marketingtrendsnowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab #YouTubeGrowth #ContentMarketing #AIContentTools #VideoMarketingStrategy #KatieBrinkley #MarketingTrendsNow #YouTubeDubbing #SmartMarketing Hosted on Acast. See acast.com/privacy for more information.

TikTok is back in the headlines—but this time, it's not just clickbait. In this episode, I break down what the new federal law actually means, how it impacts creators and small business owners, and what you need to be doing today to future-proof your content strategy.Spoiler: This isn’t a call to panic. It’s a call to prepare.We’ll talk about:The real story behind the September 17th deadlineHow to repurpose your TikToks for other platformsWhy audience migration is critical right nowWhat I tell my clients and students to do (step-by-step)If you're building your brand online, this episode is your content insurance policy.Timestamps:0:00 – TikTok’s current status in the U.S.1:30 – Why this law is different than past threats3:00 – Who’s eyeing a potential buyout4:30 – My three-part content survival plan6:00 – Audience migration: your #1 business priority7:10 – Should you start TikTok right now?7:45 – Don’t panic—pivot strategically8:30 – CTA and closing thoughtsSubscribe and leave a review if today’s episode gave you clarity or helped you reframe your content strategy. Want deeper guidance?Check me out Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@marketingtrendsnowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ContentStrategy #TikTokBan #MarketingTrends #DigitalMarketing #EntrepreneurTips #SocialMediaStrategy #KatieBrinkley #Podcast #TiktokUpdate Hosted on Acast. See acast.com/privacy for more information.

Still posting like it’s 2022 on LinkedIn? It’s time to evolve.In this episode of Marketing Trends Now, I’m breaking down what’s really going on with LinkedIn’s algorithm and why your engagement may be tanking—even if you’re showing up consistently. Spoiler: posting at random times and sharing links in every post isn’t cutting it anymore.Whether you’ve been avoiding LinkedIn because it felt too corporate or just didn’t know how to use it to grow your business, this episode is your no-fluff guide to standing out and creating content that actually converts.Key Takeaways:Why your LinkedIn content might be getting buried (and how to fix it)The 5 strategies that are actually working with the new algorithmWhat kind of posts spark meaningful engagement (and reach)Why comments matter more than likes—and how to get more of themTools + timing tips to post smarter, not harderReady to stop winging it and start winning on LinkedIn? Let’s do this.Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@marketingtrendsnowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab #LinkedInMarketing #SocialMediaStrategy #MarketingTrends #KatieBrinkley #LinkedInTips #MarketingPodcast #ShortFormVideo #BusinessVisibility,#ContentMarketing #SmartMarketing Hosted on Acast. See acast.com/privacy for more information.

CapCut owns your face now?! Let’s talk about what’s really going on.In this episode of Marketing Trends Now, I’m digging into the viral headlines about CapCut’s Terms of Service—the ones that had creators deleting the app overnight. But before we all spiral into panic, let’s break down the facts.I’m walking you through what CapCut actually said, how these terms compare to the platforms you already use (yes, even Instagram and TikTok), and how to protect your content while still editing like a pro.Key Takeaways:What CapCut’s controversial license language really meansWhy this isn’t a new issue—and why almost every platform does itWhat you need to know before uploading client work or sensitive contentSafer options for editing when privacy and IP rights matterHow to lead with calm, not chaos, when platforms changeTimestamps:00:00 – The panic over CapCut’s new TOS01:00 – What creators were saying vs. what’s actually true02:30 – CapCut’s official response: Did anything really change?04:00 – The standard license language almost every platform uses05:15 – Why even your drafts aren’t totally private06:30 – Should you use CapCut for client work?07:50 – Be the calm voice, not the clickbait echo09:00 – What this means for creators moving forwardBottom line? Don’t just react to headlines—read the fine print. Stay smart, stay strategic, and keep creating.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#CapCutUpdate, #TermsOfService, #ContentOwnership, #VideoEditingTips, #MarketingTrendsNow, #KatieBrinkley, #SmartMarketing, #CreatorTools, #SocialMediaTips, #MarketingPodcast Hosted on Acast. See acast.com/privacy for more information.

Tired of rambling through video scripts or freezing on camera? Let’s fix that.In this episode of Marketing Trends Now, I’m breaking down the new in-app teleprompter feature Instagram is testing through its brand-new Edits app—and why it’s a total game changer for business owners who aren’t natural-born performers.Whether you’re a coach, a content creator, or just trying to stay visible without memorizing monologues, this episode is your permission to simplify your process and start creating confidently on camera.Key Takeaways:What Instagram’s Edits app is and how the teleprompter feature worksWhy this tool matters especially for business owners (not just influencers)The psychology behind better delivery when you have a scriptHow to write scripts that sound like you—not a robotThe 4-step mini challenge to prep for this new feature and show up like a proTimestamps:00:00 – Why this new feature is a big deal01:10 – What the Edits app is (and how it's like CapCut)02:00 – Built-in teleprompter: how it works03:15 – Who this is actually for (Hint: not just influencers)04:10 – Why memorizing video scripts kills confidence05:00 – Real talk: You only sound scripted if you write like a robot06:00 – CTA placement, energy, and scripting tips07:30 – What to do now to prep for Edits & the teleprompter08:30 – How this tool removes excuses and unlocks your contentRemember: it’s not about sounding perfect. It’s about showing up consistently, confidently, and in your voice.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/@MarketingTrendsNowInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#InstagramTeleprompter #EditsApp #VideoMarketing #ContentCreationTips #ShortFormVideo #MarketingTrends #InstagramReels #EntrepreneurMarketing #ShowUpConfidently #SmartMarketing #Podcast #InstagramUpdate Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing Trends Now, I’m diving into one of the biggest mistakes I see entrepreneurs making with short-form video: posting just to keep up. If you’ve been spinning your wheels trying to follow trends and post every day—and still not seeing results—this episode is your permission slip to pause and rethink the strategy.I’ll walk you through the approach I use with clients to transform burnout into results-driven visibility. Because short-form video should be working for you—not the other way around.Key Takeaways:1. Why posting daily won’t guarantee sales or leads2. How to create videos that actually convert into DMs, conversations, and clients3. The #1 question you must ask before posting4. What to do instead of chasing every trending soundA simple short-form challenge to start seeing traction this weekLet's start using video with purpose—so you attract the right audience and guide them to the next step.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#MarketingTrends #ShortFormVideo #VideoStrategy #SocialMediaMarketing #ContentMarketing #BusinessGrowth #MarketingTips #InstagramReels #TikTokMarketing #MarketingPodcast Hosted on Acast. See acast.com/privacy for more information.

Welcome to the very first episode of Marketing Trends Now—the podcast that cuts through the clutter and tells you what’s actually working in digital marketing. I’m Katie Brinkley, and after 20+ years in this space, I’ve seen it all—from the rise and fall of platforms (remember Clubhouse?) to the latest algorithm shifts that throw our strategies sideways.This episode sets the stage. You’ll hear why I started this show, what makes it different, and what you can expect every week—all in 10 minutes or less. No interviews. No clickbait. Just proven strategies, honest insights, and weekly check-ins to help you stay sharp, save time, and grow your business.Key Takeaways:Why this podcast exists (and what makes it different)My 20-year journey from radio to digital marketingWhat you can expect in every episodeThe mindset shift smart marketers need todayWhat we won’t be doing on this showTimestamps:[00:00] Welcome to Marketing Trends Now[01:00] The problem with hype-driven marketing[02:00] My background: From radio to real marketing results[03:30] What makes this show different (and why it’s 10 mins max)[04:30] The kind of topics we’ll cover each week[05:30] My promise to you, and how to get involvedIf you’re tired of bloated marketing advice and just want the stuff that actually works—this is your new favorite podcast.Subscribe to Marketing Trends Now and get one clear, actionable insight every week—in less time than it takes to finish your coffee.Got a topic you’re stuck on or a platform you’re curious about? DM me on Instagram or LinkedIn—I’d love to hear from you. Let’s make marketing feel simple (and smart) again.Subscribe to our Youtube channel: https://www.youtube.com/@MarketingTrendsNowReach out to Katie Brinkley: https://www.linkedin.com/in/katiebrinkley/#DigitalMarketingTips #PodcastLaunch #MarketingTrendsNow #KatieBrinkley #MarketingPodcast #SmartMarketing #DigitalStrategy #NoFluffMarketing #SmallBusinessTips #ContentThatConverts #EntrepreneurLife #MarketingThatWorks Hosted on Acast. See acast.com/privacy for more information.