PODCAST · business
Martech, Decoded
by Bytek
Martech, Decoded is Bytek’s podcast exploring Marketing Technology, AI-driven marketing, customer data strategy, and digital innovation.Through a mix of formats - from in-depth interviews and expert analysis to event-focused episodes and thematic deep dives - the podcast unpacks real-world use cases, performance strategies, data activation models, and emerging industry trends.Each episode delivers clear, actionable insights for marketing leaders, data teams, and growth professionals navigating transformation and competitive advantage in an AI-powered ecosystem.
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Expert Voices, with Bytek - Ankur Goyal
Expert Voices, with Bytek debuts with Ankur Goyal, CMO of Ultra, in a conversation hosted by Daniel Gill, Predictive Growth Strategist at Bytek.From his experience at Coterie to his new role at Ultra, Ankur shares how to build effective growth strategies starting from a strong product, a clear message, and a smarter use of first-party data. The episode explores SKU expansion, acquisition and retention, customer journeys, personalization, and the role of AI in turning fragmented data into actionable insights.
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ABOUT THIS SHOW
Martech, Decoded is Bytek’s podcast exploring Marketing Technology, AI-driven marketing, customer data strategy, and digital innovation.Through a mix of formats - from in-depth interviews and expert analysis to event-focused episodes and thematic deep dives - the podcast unpacks real-world use cases, performance strategies, data activation models, and emerging industry trends.Each episode delivers clear, actionable insights for marketing leaders, data teams, and growth professionals navigating transformation and competitive advantage in an AI-powered ecosystem.
HOSTED BY
Bytek
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