PODCAST · business
maybe pod
by maybe pod
Your counter-cultural open PR playbook.Weekly PR pods, hosted by Katie Clift, Founder & CEO of maybe agency.
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20
What should my PR KPIs be?
maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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19
What is a letter to the editor?
This week, Katie covers letters to the editor, including why you might want to write one and how to work them into your PR strategy.maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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18
The power of webinars
This week, Katie digs into webinars: what they are, why you might want to create one, and how to build them into your wider PR strategy.maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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17
Understanding different media interview formats 🎤
This week, Katie unpacks the MANY media interview formats: what they are, what makes each one different, and which situation you might want to use each one in.maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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16
Media training 101: The 1:20 rule
In this week's episode, Katie reveals the one secret rule that helps you land better media interviews, every single time. maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on:Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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15
How to leverage founder-led branding
In this episode, we explore how founders can become the most powerful voice of their brand, and why their perspective, story, and conviction matter more than ever in a crowded media landscape.We break down how to define a founder’s core narrative, from the problem they set out to solve to the insights they’ve gained along the way, and how to turn that into clear, consistent messaging across PR, social media, and interviews.maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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14
Are newsletters an outdated PR tool?
Are newsletters outdated?That’s the question we attempt to answer in this week’s episode of #maybepod.Spoiler alert: we don’t think so.maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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13
The best spokespeople use this framework 🎤
Message. Because. Explain. 🎤 This is the secret framework that all good media spokespeople use, even if they don’t realise they’re doing it. If you want to speak with clarity and confidence in the media, this is the structure you need to master. Katie breaks it down in this week’s episode of #maybepod!maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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12
The anatomy of a great media alert
In this week's episode, Katie unpacks the who, what, when, where, and why of a great media alert.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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11
What is thought leadership?
In this week's episode of maybe pod, Katie digs into the who, what, and why of thought leadership - and considers how it can fit into your broader PR strategy.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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10
You landed a media interview! Now what?
In this week's episode, Katie delves into how to prepare for your media interview the right way. Hint: it involves practice, practice, practice...maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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9
The 3 O's of great public relations
In this week's episode of maybe pod, Katie digs into what PR can do for your organization, and why it matters more than ever in today's ever-connected landscape.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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8
How to build media confidence 🎤
Episode 8 of maybe pod has landed! This week, we're demystifying media interviews by helping you build your confidence when talking to the media. You might even start to enjoy them! maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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7
How to ACTUALLY use the newswire
In this week's episode, Katie unpacks the newswire and asks: how do we actually use it for effective PR?maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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6
The anatomy of a great press release
In episode 6 of maybe pod, Katie breaks down the anatomy of a great press release and shares how to use them effectively in your PR efforts.maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.
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5
Increase your chances of media coverage with these 10 lenses
In episode 5 of maybe pod, Katie breaks down the 10 lenses the media use, and how to utilize them to best shape your PR pitch. maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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4
Davos is coming. Is your PR strategy ready?
In this episode of maybe pod, we open up our Davos PR playbook and show not-for-profits and international organisations how to leverage the global media attention around events like Davos — even if you’re not attending in person.maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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3
Steal our 5-step PR framework
maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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2
What is PR?!
If you’ve been finding yourself asking: ‘What is PR?!’ You’re not alone. 🤔Public relations is one of the most misunderstood disciplines in communications, globally. It’s often confused with marketing and advertising, and even misunderstood within the industry itself. And when expectations are unclear, that’s when vague ROI and unmet expectations creep in.In episode 2 of maybe pod, we unpack what PR actually is, and why clarity matters for organisations wanting to build trust and strengthen their reputations.maybe pod is your counter-cultural open PR playbook, brought to you by maybe agency, hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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1
Welcome to maybe pod!
Welcome to the very first episode of maybe pod, your counter-cultural open PR playbook. Brought to you by maybe agency and hosted by Founder and CEO Katie Clift. Tune in each week to learn media insights, practical tips, and industry research to boost your PR efforts.Follow us on Instagram: https://www.instagram.com/maybepodFollow us on TikTok: https://www.tiktok.com/@maybe_pod
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ABOUT THIS SHOW
Your counter-cultural open PR playbook.Weekly PR pods, hosted by Katie Clift, Founder & CEO of maybe agency.
HOSTED BY
maybe pod
CATEGORIES
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