MC Fireside Chats, an Outdoor Hospitality Podcast

The May 6th, 2026, episode of MC Fireside Chats, hosted by Scott Bahr (President of Cairn Consulting Group), featured a deep dive into the 2026 outlook for the outdoor hospitality and RV industries. The panel included Eleonore Hamm (President of RVDA of Canada), Simon Neal (Founder & CEO of CampMap), John Lindley (CEO of the Michigan Association of RVs & Campgrounds), and Kevin Long (CEO of The Dyrt). The discussion centered on the impact of rising fuel costs, shifting traveler demographics, and the evolving expectations of modern campers.Scott Bahr opened the session by noting a "mixed bag" of reports from campground owners, suggesting that location currently dictates success more than in previous years. Kevin Long shared data from The Dyrt, noting that Google search volume for camping was down in April compared to the previous year, highlighting a potential cooling of interest or a shift in how consumers are planning their trips. Eleonore Hamm observed similar trends in Canada, where high gas prices (reaching $2.20 a liter in Vancouver) are leading travelers to book shorter trips closer to home rather than canceling altogether.The panel discussed the shrinking travel radius of the average camper. Simon Neal cited a European report showing a 50-kilometer decrease in average holiday travel distance, with a significant majority of campers choosing to stay within their own country. John Lindley noted that in Michigan, campgrounds are seeing cancellations from out-of-state visitors but a surge in last-minute bookings from in-state residents, suggesting that the desire to recreate remains strong despite economic pressures.The conversation shifted to the "era of the casual participant." Scott Bahr highlighted research showing that since 2019, the percentage of campers taking only one trip per year has increased by 257%, while avid campers (three or more trips) have declined. This trend poses a challenge for occupancy, as the industry must find ways to increase the frequency of participation among new entrants who may not feel a strong emotional connection to the outdoors.John Lindley and Eleonore Hamm addressed the rise in RV rentals and the shift toward lighter, more affordable towable units. Dealers are seeing increased demand for units that do not require heavy-duty trucks, allowing consumers to enter the lifestyle without changing their primary vehicle. Simon Neal added that the European market has long thrived on smaller, more efficient hardware, providing a potential roadmap for North American trends toward economy and minimalism.The panelists debated the impact of "sanitized" outdoor experiences, such as glamping and high-end cabins. Scott Bahr argued that while these accommodations make camping accessible, they can reduce the level of nature immersion that builds long-term loyalty. Simon Neal noted that in Europe, "posh cabins" are now in direct competition with hotel rooms, offering a middle ground for leisure travelers who want the benefits of an outdoor community without the ruggedness of traditional camping.Reservation frustrations were a key topic, particularly regarding state park systems. John Lindley described the intense competition for sites in Michigan, where consumers often feel locked out of popular dates. He emphasized that this frustration presents an opportunity for private campgrounds to market themselves as flexible alternatives, filling the vacuum for travelers who are willing to be spontaneous with their locations.Customer behavior regarding flexibility was identified as a permanent change post-COVID. Eleonore Hamm and Simon Neal agreed that free cancellation and the ability to "pivot" plans are now top priorities for guests. Simon Neal suggested that offering premium flexible booking options is a "win-win" for operators and guests alike, as it provides peace of mind in an unpredictable economic environment.The importance of education and "onboarding" for new RVers was highlighted as a way to lower barriers to entry. Eleonore Hamm discussed the success of "RV Learning Weekends" and the use of "ambassadors" by Go RVing to show real-life usage. Scott Bahr noted that younger generations often feel intimidated by the technical aspects of RVing, such as parking and hookups, making dealership training programs more vital than ever.In closing, the group touched on the "shared responsibility" of the industry. John Lindley summarized a philosophy from the RV Power Breakfast: manufacturers must build quality, dealers must simplify the sale, and campgrounds must provide hospitable service. If each segment excels, the industry will remain resilient. Before the session ended, Eleonore Hamm and John Lindley invited members to share their "burning issues" to help guide their advocacy efforts with state and federal governments.

The April 29th, 2026, episode of MC Fireside Chats brought together a unique panel of industry professionals to discuss the future of camping, app integrations, and shifting guest demographics. Host Brian Searl steered the conversation while broadcasting on-the-go from the Florida-Alabama conference. The collaborative session highlighted how the industry is evolving as different generations and international platforms intersect with traditional family-owned campgrounds.Setting the stage for the discussion, the panelists introduced their respective roles and backgrounds in the outdoor hospitality industry. Ashley Cary, a third-generation campground operator from Hidden Acres Family Campground, emphasized her family's 50-year history in Connecticut and her active involvement with OHI. Meanwhile, Duncan Winship provided the perspective of a seasoned owner who has been running Papoose Pond Camping in Maine for over a decade alongside his wife.Bringing an international perspective to the panel, Marie Nichols discussed her work with the European-based app Park4night. Celebrating its 15th anniversary this year, the app has grown into a community of over 9 million users across 100 countries. Nichols highlighted that they are experiencing massive growth in North America, noting a significant surge in both U.S. and Canadian listings since 2024.Brian Searl steered the conversation toward how digital applications and mapping platforms can best serve campground owners, asking Nichols about the type of data her app provides. Nichols explained that the platform offers a community-driven model where owners can list for free or opt for paid tiers to track their performance and increase their visibility among global travelers.Responding to these features, Duncan Winship detailed what he would expect as a campground operator from such digital exposure and data. He noted that understanding the throughput, visual appeal, and vehicle types of guests visiting his park is vital. This information helps him target specific demographics, such as identifying if certain unique accommodations perform better with specific types of camper vans.Ashley Cary added to the operational discussion by reflecting on the heavy demands placed on smaller family businesses and the need to streamline marketing efforts. She emphasized that time is the most valuable asset for operators, making it essential to invest in platforms that actually provide value. Cary also underscored the importance of data, especially concerning external factors like the weather, which uniquely impact outdoor hospitality compared to traditional hotels.Building on Cary’s points, Brian Searl compared the fragmented nature of the U.S. camping market to the highly consolidated hotel industry. Duncan Winship agreed with this observation, noting that the sheer geographical diversification of campgrounds makes every park completely unique. They discussed how owners must carefully select their marketing channels to ensure their marketing budgets yield a strong return on investment.The conversation then shifted toward the changing expectations of younger generations entering the camping community. Ashley Cary pointed out that Gen Z is drawn to the nostalgia of camping but also requires modern connectivity like Wi-Fi. She explained that there is a common misconception that younger people only want to be on their screens when, in reality, they highly value the opportunity to unplug and disconnect in nature.Brian Searl elaborated on these generational preferences by suggesting that parks should avoid completely siloing long-term and short-term guests. He proposed that campground operators should create environments that allow all campers to self-select their level of socialization. Searl shared the idea of using simple, non-intrusive signals, such as green lanterns, to show other campers that a guest is open to conversation and community building.The chat concluded with a warm and lighthearted wrap-up where the participants asked each other fun questions. Duncan Winship asked Cary about her preferred s'more candy, which led to a playful debate about whether a hot dog is a sandwich. Marie Nichols then asked Cary about her dream European destination, highlighting Italy, before the show wrapped up with information on where listeners can find their respective platforms and get involved in the industry.

In the recent episode of MC Fireside Chats, Brian Searl hosts a discussion on the intersection of artificial intelligence and outdoor hospitality with guests Blair Noel, Thierry Tombelle, and Matt Whitermore. Brian opens the session by addressing the inherent tension between high-tech tools and the "unplugged" nature of camping.He suggests that AI should act as an invisible intelligence layer that enhances the stay without being intrusive. Matt Whitermore notes how quickly the landscape is shifting, admitting that a month in the AI world feels like an eternity.Matt admits his own skepticism toward voice bots evaporated in just a few months as they became essential force multipliers. These tools help manage rising payroll and utility costs across his portfolio of dozens of properties.The conversation shifts toward the creative and psychological aspects of the guest experience with Thierry Tombelle. He emphasizes that technology in glamping must be purposeful and truly serve the human element.Thierry shares an example of using simple remote alarms for tent zippers to provide psychological comfort to guests. He believes the industry's future lies in "augmented staff" rather than total automation.In this model, employees like gardeners or chefs use AI assistants to solve complex problems behind the scenes. This ensures the guest still interacts primarily with a human face while receiving high-level service.Blair Noel from Newbook highlights the logistical power of data, explaining how AI identifies revenue gaps humans are often too busy to spot. He notes that many operators sit on a goldmine of information they never have time to analyze.Brian builds on this by suggesting that "intelligence" is more important than the "AI" label itself. He proposes systems that track gas prices or weather patterns to provide proactive advice to travelers.The panel also discusses the technical side of integrations, specifically how APIs allow operators to bypass messy spreadsheets. This allows for direct, actionable answers regarding housekeeping schedules and occupancy.They agree that the ultimate goal is to use these advanced tools to return to the core of hospitality. By removing the friction of the back office, owners can focus on providing a seamless and authentic outdoor experience.

The April 15th, 2026, episode of MC Fireside Chats, hosted by Brian Searl of Insider Perks and Modern Campground, brought together a panel of industry leaders to discuss the complexities of scaling outdoor hospitality brands, the integration of advanced technology, and the rising demand for luxury wellness amenities. Brian Searl opened the conversation by introducing recurring guest Robert Preston, the CEO and Founder of Unhitched RV and Climb Capital, and new guest Cody Fall, the Chief Operations Officer of Happy Grounds Campgrounds. The group was soon joined by Angele Miller, Co-Founder of Creekside RnR, who provided a fascinating look into the high-end glamping market in New Brunswick, Canada.The dialogue initially focused on the intersection of technology and business operations, with Robert Preston and Brian Searl diving into the shifting landscape of artificial intelligence. Robert discussed the challenges of rising API costs for models like Claude and his strategic pivot toward local, hard-device-hosted models to maintain data security while managing the "monotony" of tax season and investor relations. This technological foundation set the stage for a larger conversation about efficiency as Cody Fall described how Happy Grounds Campgrounds has scaled from one to 16 locations since 2022. Cody addressed the "shadow enemy" of corporate perception, explaining that while seasonal campers often resist the change brought by new ownership, professional investment is frequently the only thing saving distressed properties from aging infrastructure and eventual closure.Angele Miller shared the impressive growth of Creekside RnR, which has evolved into a premier wellness destination. She detailed the opening of a massive Nordic spa, a specialized wellness center offering vitamin IV therapy and lymphatic drainage, and a new restaurant centered around fire cuisine. Angele told a unique story about the construction of their salt cave, which required sourcing massive concrete culverts usually reserved for septic systems, highlighting the innovation required to create "luxury in nature." Her experience served as a live case study for Brian Searl’s observation that lodging and glamping are currently seeing higher occupancy rates and nightly premiums than traditional RV sites, as younger demographics seek outdoor experiences without the need to own or transport heavy equipment.As the discussion moved toward future trends, Robert Preston and Cody Fall debated the long-term habits of different generations. Robert suggested that while Gen Z and Millennials may currently show different camping patterns, the fundamental human attraction to water, food, and fire remains a constant that will sustain the industry. The panel concluded with an "inside baseball" look at their organizational charts. Cody explained how Happy Grounds utilizes a centralized sales and service center to handle guest inquiries, ensuring on-site managers aren't pulled away from property maintenance. Robert shared that Unhitched RV, which has grown to 34 properties with a goal of 50 by year-end, uses a tiered system of area and regional managers to maintain standards. Collectively, Brian Searl and his guests painted a picture of an industry in a state of professionalization, where data-driven strategies and high-touch hospitality are becoming the new standard for success.

The April 8th, 2026, episode of MC Fireside Chats, hosted by Brian Searl, provided a comprehensive look at how outdoor hospitality operators are leveraging automation and premium accommodations to elevate the guest experience. Joined by returning guests Jeremy Johnson and Zach Stoltenberg, alongside industry experts Zac Cummings, Matt Kraeuter, and AL and Sabine Betschart, the panel explored the delicate balance between high-tech convenience and preserving the natural charm of camping. Despite a brief moment of host audio troubleshooting that kept the live-stream authentic, the conversation delivered high-value insights on streamlining operations, designing purpose-built cabins, and preparing for future infrastructure compliance.Jeremy Johnson, Owner of Camp Kona Hills, kicked off the discussion by highlighting new automation tools like Campspot's license plate readers, noting that seamless, contactless check-ins are quickly becoming a baseline consumer expectation akin to an Airbnb stay. AL Betschart, Co-owner of Countryside Campground, agreed but stressed that from an operator's perspective, technology must be highly intuitive and straightforward to manage. He cited his use of Schlage smart locks and Roku TVs with auto-wipe guest modes as cost-effective alternatives to paying hefty API fees to link disparate property management systems. Building on this, Zach Stoltenberg, Associate Principal of Architecture at LJA, observed that to bypass integration headaches entirely, some developers are abandoning traditional campground software in favor of hotel-grade platforms that inherently support automated lighting, HVAC controls, and seamless food and beverage charging.Shifting the focus to the intersection of luxury accommodations and nature, Matt Kraeuter, CEO of Great Outdoor Cottages, pointed out that park model cabins compete directly with hotels rather than rustic RV pads. He emphasized the massive financial incentive for operators, noting that converting a dirt pad into a premium cabin can transform a $4,000-a-year revenue stream into a $40,000-a-year powerhouse, complete with significant tax benefits. Zac Cummings, Director of Growth and Marketing for Sweet-Haus Cabins, added that younger generations and families now expect these higher-end amenities, meaning manufacturers must partner closely with parks to integrate them seamlessly. To ensure guests don't just stay inside these comfortable units, Sabine Betschart shared her strategy of using low-tech "hooks"—like a wishing tree, hidden trail gnomes, and a barefoot walking path—to entice families out into the woods. Echoing this back-to-nature sentiment, Johnson shared recent Airbnb data showing a massive Gen Z demand for rural stays, explaining that his park focuses on "purpose-built" design that integrates cabins directly into the landscape, right down to adding mudrooms to accommodate heavy winter camping.The conversation took a regulatory and design-focused turn as the panel examined the future of infrastructure compliance. Stoltenberg warned operators to brace for imminent building code shifts—particularly in fire-prone states—that will soon mandate Class A fire-rated roofs and materials for all structures, while also advocating for elevated, hassle-free site designs like push-button propane fire pits over traditional wood fires. AL Betschart highlighted a surging demand for accessible tourism, sharing his recent journey of retrofitting a hay wagon with a wheelchair lift and noting that manufacturers need to create adaptable, flippable cabin floorplans to fit the utility layouts of older campgrounds. Cummings agreed, reiterating that modern manufacturers must assist owners with these very layout and ADA compliance hurdles. Brian Searl concluded the episode by emphasizing that whether an operator is navigating fire codes, designing for winter use, or choosing the right software, the ultimate blueprint for success lies in deeply understanding the specific needs of their target guest before making a single investment.

The April 1st, 2026, episode of MC Fireside Chats, hosted by Brian Searl, offered a deep dive into the shifting landscape of outdoor hospitality as the industry prepares for the summer season. Joined by recurring experts Phil Ingrassia, Scott Bahr, and Simon Neal, the discussion focused on how economic pressures and geopolitical tensions are influencing traveler behavior and dealership operations. While technical glitches briefly hampered the show's intro, the panel quickly pivoted to a series of optimistic data points regarding consumer resilience and the therapeutic value of the outdoors.Phil Ingrassia, President of the RVDA, shared surprising news from the Wall Street Journal, noting that US consumer sentiment held steady despite the onset of war and rising fuel costs. He suggested that higher tax refunds this year might provide a necessary boost for discretionary purchases like RVs and marine vacations. Ingrassia also highlighted a strategic shift in manufacturing, where leaders like Thor and Winnebago are carefully balancing production with actual retail demand to avoid the inventory gluts seen in previous cycles. This cautious approach by dealers to "right-size" their inventory is intended to maintain long-term market health and protect margins.Scott Bahr, President of Cairn Consulting Group, reinforced this positive outlook by explaining that outdoor recreation often thrives during times of crisis because it serves as a vital stress-reliever. His research into historical events like 9/11 and the Iraq war showed that National Park visitation actually tends to increase during such periods. Bahr also shared recent interview data indicating that while some travelers may stay closer to home, the majority of RVers refuse to let higher gas prices cancel their plans entirely. He encouraged campground owners to pivot their marketing toward the "escapism" and relaxation the industry provides, staying top-of-mind as booking windows continue to shorten.The conversation took a global turn with Simon Neal, Founder and CEO of CampMap, who contrasted the American camping experience with the highly developed "resort style" common in Europe. Neal explained that in regions like Croatia, family-owned campgrounds have evolved into all-inclusive destinations featuring multiple restaurants, entertainment stages, and a mix of accommodations that cater to both budget tenters and luxury glampers. This led the panel to debate why such a model remains limited in the US, citing factors like land size and a traditional "blue-collar" social culture. Brian Searl concluded the episode by suggesting that even small, low-cost enhancements—like providing fresh garden herbs or facilitating delivery services—could help American operators bridge the gap and capture a wider audience.

The March 25, 2026 episode of MC Fireside Chats, hosted by Brian Searl of Insider Perks and Modern Campground, featured Peter Pilarski, founder of the Tourism AI Network and CIPR Communications, alongside Mike Lee, the solo developer and owner of the Campsite Tonight app. The conversation centered on how AI and evolving technology are reshaping discovery, marketing, and commerce for campground owners and tourism operators.Peter Pilarski introduced the concept of "digital authority," describing it as the convergence of traditional PR and digital marketing into a single discipline aimed at making tourism businesses the definitive, trustworthy answer across both human searches and AI-driven queries. He emphasized that websites need to expand beyond marketing fluff and instead focus on answering real, specific questions travelers ask — everything from campsite amenities to nearby attractions — and that this content must be structured with tools like schema markup and FAQ sections so AI systems can easily parse and surface it. He also stressed the importance of entity consistency, meaning that a business's core identity and claims should be uniform across every digital touchpoint, from Google Business Profile to LinkedIn to press releases, so that AI tools and search engines build a coherent picture of who you are.Mike Lee shared his perspective as a tech entrepreneur building Campsite Tonight, an app that aggregates campsite availability across dozens of fragmented public and private sources in the US and offers a premium feature that monitors for cancellations at high-demand locations like national parks, placing open sites into users' carts. He pushed back gently on the idea that consumers are ready to let AI handle purchasing decisions for camping, noting that campers tend to have highly specific, individualized preferences — proximity to bathrooms, shade, particular site numbers — that make fully agentic booking difficult in the near term. He did, however, validate the importance of structured data, sharing that when he reformatted about 40 to 50 of his website pages to present historical cancellation statistics and availability trends in a machine-readable way, his Google search impressions tripled without any other changes.Brian Searl wove the discussion together, raising the point that much of the detailed campsite information campground owners possess is currently buried behind JavaScript-heavy booking engines that AI tools cannot read, making it invisible to anyone searching through ChatGPT or similar platforms. He also explored the tension between bot detection and the coming wave of personal AI agents acting on behalf of consumers, questioning where businesses and public lands should draw the line between blocking automated behavior and accommodating legitimate agent-driven browsing. He noted that the interface for tools like Campsite Tonight may evolve — potentially piping data into conversational AI platforms or wearable devices — even if the underlying business model remains strong.The three speakers converged on several practical takeaways for small business owners feeling overwhelmed. Peter recommended starting with a fully updated Google Business Profile, treating it like a social media account with frequent photo uploads and current information, then moving to enriching website content with specific, verifiable details and structured data. Mike advised campground owners to identify their single biggest problem — whether it's on-site experience or discovery — and focus energy there rather than trying to do everything at once. Both guests and Brian agreed that the businesses most likely to thrive are those that do genuinely good work, communicate transparently about what they offer, and make that information easy for both humans and machines to find and trust.

The episode of MC Fireside Chats from March 18th, 2026, hosted by Brian Searl, brings together a panel of outdoor hospitality industry leaders to discuss current market trends, operational strategies, and the integration of new technologies. The recurring guest panel includes Jeff Hoffman from Camp Strategy, Mike Harrison from CRR Hospitality, and Robert Preston from Unhitched RV. They are joined by special guest Stacy Dam, the CEO and co-founder of Set Your Sites.The conversation opens with a discussion on macroeconomic factors, specifically rising fuel prices and inflation. Robert Preston notes a recent personal trip where gas prices spiked significantly, raising the question of how travel costs might impact the camping industry. Brian Searl adds that compounding inflation, such as a reported 50% increase in wholesale vegetable prices, is something campground operators need to monitor closely.Despite these economic concerns, Mike Harrison points out that the outdoor hospitality industry has historically been insulated from economic downturns. When budgets tighten, consumers often trade expensive hotel vacations for more economical camping trips. Additionally, he notes that average travel distances have already shortened in recent years, mitigating some of the sting of higher fuel costs.Building on the idea of shorter travel distances, Robert Preston explains that his company shifted its strategy years ago to focus heavily on long-term guests and properties located near dense population centers. By operating in tertiary markets primarily in the Southeast, his parks rely on guests traveling 150 miles or less, rendering national fuel price spikes relatively inconsequential to their overall occupancy.When asked if these close-to-home travelers present an opportunity for glamping and cabin rentals, Mike Harrison emphasizes that glamping is an entirely different market from traditional RV camping. He notes that glamping falls into a luxury segment that has seen massive, multi-year growth. It operates more like a boutique hotel alternative and requires separate marketing and operational strategies compared to standard RV sites.To help operators prepare for market shifts, Mike Harrison introduces a blunt but effective analogy: "Are you fat?" He uses this to explain that campground owners must first acknowledge their business shortcomings by diving into their data, reviewing monthly P&Ls, and looking at basic reporting before they can craft a strategy to improve revenue.Robert Preston softens Mike’s analogy to "looking in the mirror," stressing that operators often misdiagnose their problems. He highlights the concept of system constraints, pointing out that a park can have millions invested in amenities and cutting-edge marketing, but if the primary constraint is a grumpy employee answering the phones, the entire business will underperform.Special guest Stacy Dam shifts the conversation toward camper friction. She introduces her company, Set Your Sites, which was born out of a frustrating personal experience of being denied a walk-up site due to outdated administrative rules. Her technology aims to eliminate the traditional cash box, providing real-time digital booking for walk-up campers and preventing software blackout periods that needlessly lock out same-day guests.Stacy’s product sparks a debate on the necessity of fully digital check-ins. Robert Preston cautions against treating RVers like hotel guests; he argues that someone navigating a 45-foot rig still wants the reassurance of a human conversation and a quick visual of their site before committing to pulling in. He warns that over-automating the arrival process could alienate traditional campers.Mike Harrison agrees that human interaction is vital but counters that operators must cater to diverse demographics. While Boomers and Gen X guests appreciate front desk chatter, Millennial and Gen Z campers increasingly expect frictionless, entirely digital check-ins. He argues that campgrounds failing to implement digital options like smart locks and gate codes will eventually be left behind by younger consumers.Despite differing views on automation, the entire panel agrees that technology should enhance, not replace, the human element. Jeff Hoffman emphasizes that simple human touches—like training staff to use specific, welcoming phone scripts—can drastically increase conversions. Stacy Dam echoes this, noting that automating tedious tasks allows campground staff to step out from behind the desk and deliver proactive, surprise-and-delight hospitality.The chat wraps up with a round-robin Q&A. When asked about future industry disruptions, Mike Harrison points to the rapid evolution of AI and the accelerating consolidation of independent "Mom and Pop" campgrounds by larger corporate entities. Finally, Jeff Hoffman shares that he is currently gathering data to track the lifecycle of the used RV market to better forecast long-term campsite supply and demand.

The MC Fireside Chats episode aired on March 11th, 2026, featuring a dynamic panel of outdoor hospitality leaders who gathered to discuss the evolving landscape of campgrounds, RV parks, and glamping resorts. Host Brian Searl, the Founder and CEO of Insider Perks and Modern Campground, led the conversation from the Wisconsin WACO campground conference, emphasizing the show's role as a premier source for industry trends and expert insights. The panel included recurring guests such as Jayne Cohen, the Founder and CEO of Campground Consulting Group, and Casey Cochran, the Vice President of Partnerships at Campspot. They were joined by Jeremy Johnson, co-owner of Camp Kona Hills, and special guests Shawn Verbrugghe of Wunderland Resort and Serg Mashkov from Lancaster Log Cabins. This diverse group aimed to unpack the transformation of the outdoor hospitality industry, focusing on shifting guest expectations and new revenue opportunities.A primary focus of the discussion was the economic outlook for 2026, specifically regarding how fluctuating gas prices and shifting booking windows might influence travel behavior. Casey Cochran shared data-driven insights from Campspot, noting that while some transient business might show signs of softening, many operators are successfully pivoting toward seasonal stays to secure guaranteed revenue. The panel debated whether consumers have become "hardened" to higher fuel costs, with Jayne Cohen drawing on her fifty years of industry experience to argue that families prioritize their vacation time over almost any other expense. She suggested that campers are more likely to cut back on dining out than to cancel a trip entirely, reinforcing the idea that outdoor hospitality remains a resilient and economical choice during uncertain financial times.The conversation then shifted toward the increasing demand for luxury and "Instagrammable" accommodations within the glamping and RV sectors. Serg Mashkov highlighted a significant industry turn toward high-end amenities, noting that guests are no longer satisfied with basic rustic cabins and instead seek features like glass shower doors and tile finishes. He revealed that Lancaster Log Cabins is currently rebranding to "Lancaster Cabins" to better reflect this modern push while still maintaining their traditional rustic offerings. This trend toward more sophisticated rental units allows park owners to drive a higher Average Daily Rate by catering to a general public that may be new to the camping world but desires a polished, photogenic experience.Jayne Cohen expanded on the financial benefits of accommodation "stratification," which involves offering a range of units from basic to premium. She explained that by utilizing a "good, better, best" system, owners can capture extra revenue through dynamic pricing based on a unit’s specific location, size, or proximity to amenities like a pool or waterfront. This approach aligns with the current market where guests are willing to pay a premium for perceived value and superior customer service. Cohen emphasized that in the modern era, property management systems have made it easier than ever for operators to implement these flexible rates and stay competitive.Shawn Verbrugghe provided a deep dive into the philosophy behind Wunderland Resort, emphasizing the importance of uniqueness, privacy, and sustainability. He described his property as an "eco-adventure resort" that focuses on experiential hospitality rather than just providing a place to sleep. Verbrugghe shared that his glamping units are currently outperforming other accommodation types because they offer a distinct experience that resonates with outdoor enthusiasts. By focusing on a specific guest "avatar"—such as creative individuals or adventure seekers—he is able to build a brand that stands out in a crowded marketplace.A unique highlight of the episode was the discussion on "programming" and how intentional activities can transform a guest's stay. Verbrugghe detailed several innovative concepts at his resort, including "blackout foraging tours" where guests use night-vision goggles to explore the forest. He also introduced the "Soul Trail," a guided experience designed to disconnect guests from their phones and reconnect them with their senses and nature. The panel agreed that these types of creative, purpose-built experiences are what truly capture the modern traveler’s interest, especially for parks that may not have natural destination features like a beach or mountain range.The topic of digital connectivity sparked an interesting debate, as Wi-Fi has transitioned from a luxury to a fundamental utility expectation. While most parks must now provide high-speed internet to remain competitive, Verbrugghe explained his success with "digital detox" weekends where guests are encouraged to surrender their phones upon check-in. He stressed that transparency is key; as long as the lack of Wi-Fi in certain areas is communicated clearly from the start, guests are often fully accepting and even appreciative of the chance to unplug. This balanced approach allows operators to cater to both the need for connectivity and the desire for a genuine escape from technology.Jeremy Johnson shared his perspective as a newer operator in Marquette, Michigan, where he deals with the challenges of high seasonal demand and local regulatory shifts. He noted that his property at Camp Kona Hills solves a local problem by providing a purpose-built place for tourists to stay, preventing them from encroaching on residential neighborhoods. Johnson’s experience highlights the growing need for professionally managed campgrounds in high-traffic tourist areas. He and the other panelists emphasized that the industry's growth should be driven by creativity and the underutilization of beautiful land, turning old quarries or forest edges into high-value destinations.Looking toward the future, Jayne Cohen identified the return of "lot sale" parks as a significant trend to watch in 2026. After nearly a decade of little activity in this sector, she reported conducting multiple studies for new developments where individuals purchase their own RV lots. These high-end projects often include luxury features like marina slips, outdoor kitchens, and specialized covers for motorhomes. This shift indicates a growing market for long-term ownership within the outdoor hospitality space, providing a new avenue for developers to explore beyond traditional short-term rentals.The episode concluded with a sense of optimism for the younger generation's passion for the outdoors and the industry's ability to adapt to their needs. The panelists encouraged operators to move away from "lazy" management and toward a model of constant elevation and creativity. Brian Searl reminded the audience that MC Fireside Chats continues to air every Wednesday at 2 PM EST, providing a platform for industry experts to share strategies that help campground owners thrive in a fast-changing market. Whether through innovative cabin designs, unique guest programming, or strategic financial management, the show remains a vital resource for anyone involved in outdoor hospitality.

The outdoor hospitality industry is bracing for a year of "guarded optimism" as operators navigate shifting booking windows and economic fluctuations, according to experts on the March 4 episode of MC Fireside Chats. Scott Bahr, president of Cairn Consulting Group, noted that while the industry is seeing some optimism flatten, the current trend suggests a continued shortening of the booking timeline for guests. Bahr observed that some travelers may be "downgrading" their experiences due to economic pressures, though gas price spikes generally impact attitudes more than immediate travel behavior.Blue Water President and CFO Rafael Correa reported a "nice pace of transient pickup" across his company's portfolio of nearly 60 RV parks, though he characterized the growth as "mild" compared to previous years. Correa highlighted that properties near significant demand generators, such as waterfront locations, continue to lead the market in recovery. However, he noted a persistent "drag" on properties located near the Canadian border, which remain sensitive to international travel patterns and economic conditions in that region.European trends appear to mirror the North American market, with CampMap Founder and CEO Simon Neal reporting a 5% decrease in volume and turnover for January bookings in France. Neal pointed out that while these early signals for summer stays are negative, the overall average site price in Europe remains comparable to the U.S. at approximately $60. He emphasized that geography and climate remain the primary drivers for the significant pricing disparities seen between different countries and states.The discussion also addressed the critical importance of operational "blocking and tackling" for independent owners like Diane Bealer, owner of Little Village Retreat. Bealer, whose glamping resort near Zion National Park is slated to close at the end of 2026, shared candid insights into the challenges of leasing versus owning land and the necessity of accurate market research. Despite the closure, Bealer expressed strong support for the industry, noting that the experience provided invaluable life skills for her family and children.Correa emphasized that for many operators, success in a potentially down market depends on implementing disciplined pricing and marketing strategies rather than "getting exotic" with new offerings. He argued that a 10% decline in camper nights would be "borderline catastrophic" for the asset class but noted that the industry's lifestyle-driven nature provides a buffer against violent economic swings. Brian Searl, founder of Insider Perks and Modern Campground, added that smart revenue management could help operators maintain revenue levels even if occupancy dips.A newly released pricing report sparked debate among the panelists regarding the adoption of dynamic pricing in the sector. The data revealed a surprisingly narrow gap in pricing between weekdays and weekends, as well as pull-through versus back-in sites. Correa suggested this indicates a significant opportunity for operators to "take some bets on themselves" by better stratifying their rates and betting on the unique value of their specific locations and amenities.Site map clarity and user experience were identified as essential tools for conversion in a competitive market. Neal cautioned against "overcomplicating" the booking process with too many site types, which can confuse potential guests and lead to abandoned bookings. Bealer echoed this sentiment, stating that any questions a guest might have should be answered clearly during the digital booking process to ensure a seamless path to reservation.Looking toward the future, the experts discussed the role of artificial intelligence in enhancing guest communication and data collection. Searl noted that while it is difficult to isolate AI's direct impact on conversion rates, early data shows a significant multiplier on the return on investment for automated chat tools. These technologies are increasingly being used to surface the top questions guests are asking, allowing owners to refine their operations and marketing materials.As the 2026 season approaches, the consensus among the participants remained focused on the long-term resilience of outdoor hospitality. Searl described the industry as one of the strongest asset classes for the coming decades, as the rise of digital "slop" and AI-generated content drives more people to seek authentic experiences in nature. The panelists concluded that while 2026 may require more strategic effort than the post-pandemic boom years, the fundamental demand for outdoor recreation remains a permanent fixture of human behavior.This news is vital for industry professionals because it highlights the transition from the "easy growth" era of the pandemic to a more sophisticated, data-driven operational landscape. Understanding these macro trends—ranging from international booking slumps to the untapped potential of dynamic pricing—allows campground owners and RV park operators to adjust their toolkits and marketing strategies to remain profitable in an uncertain economy.

February 25th, 2026 Episode RecapThe February 25th, 2026, episode of MC Fireside Chats, hosted by Brian Searl, focuses on the cutting edge of AI and technology within the outdoor hospitality industry. The panel features recurring guests Matt Whitermore (Climb Capital), Kurtis Wilkins (RJourney), and Cara Csizmadia (CCRVA), alongside special guest Patrick Mullen (AffinityX). The discussion centers on the rapid evolution of AI, moving beyond simple chatbots to sophisticated agent-based systems that are reshaping business operations and marketing strategies for campgrounds and RV parks.Kurtis Wilkins opens the session by introducing the "Dark Factory" pattern, a sophisticated AI agent workflow. He describes a system where a core agent manages a team of sub-agents—such as specialized legal, finance, and operations personas—to complete complex tasks like rewriting an entire HR handbook in parallel. This approach allows for massive organizational efficiency and flexibility, enabling businesses to rewrite operational foundations in hours rather than months.Brian Searl provides context for this technological leap, noting that while the industry is discussing advanced agents, global adoption remains low. He cites data showing that only 0.3% of the world's population pays for premium AI tools like ChatGPT or Claude, and 84% have never touched AI at all. Despite this, he emphasizes that for those in the industry, steering conversations with specific "expert" personas is already standard practice and essential for staying competitive.Patrick Mullen shifts the focus to digital marketing, explaining how his team at Influence Outdoor Hospitality uses AI agents to analyze complex Google Ads campaigns. He notes that while Google provides its own AI suggestions, specialized agents can look at specific signals like assisted conversions and attribution more effectively than a team of humans. He highlights the emergence of "point solutions"—AI wrappers trained on specific industry data—that offer more accurate results than general models.Cara Csizmadia raises concerns regarding the shift in search behavior, specifically the introduction of travel ad formats within Google’s AI Overviews. She questions how independent campground operators can compete with large Online Travel Agencies (OTAs) that may dominate these new AI-driven spaces. The panel discusses the "zero-click" search phenomenon, where users get all the information they need from an AI snippet without ever visiting a campground's website.Patrick Mullen responds by emphasizing that foundational SEO remains critical. He explains that for campgrounds to appear in AI results, they must focus on "answering the questions" through robust FAQ sections and properly marked-up content that addresses specific guest needs, such as being pet-friendly or having specific amenities. He suggests that localized businesses still have a significant opportunity to win in intent-based searches.Matt Whitermore shares his experience transitioning from standard AI interfaces to "Claude Code," a local developer tool. Though not a developer, Matt explains how using this technical environment allowed him to replicate and optimize months of strategy work in just two hours. He highlights the shift toward "vibe coding," where non-technical operators can use AI to build custom software and departmental strategies by simply describing their business processes.Kurtis Wilkins adds that this accessibility to custom software is revolutionary but warns of the risks, noting that while AI is solving impossible mathematical and coding problems at an exponential rate, it still requires human commitment to refinement. He points out that AI has moved from high school-level capability to the cutting edge of mathematics in just one year, underscoring the speed of change operators must navigate.Brian Searl demonstrates the sheer speed of modern AI by showing an application called "Chat Jimmy," which generates the full code for a comprehensive campground iOS app in 0.18 seconds. He predicts that in the near future, software will be written in real-time as users open their computers, essentially eliminating the traditional "moat" that software providers currently rely on for competitive advantage.Cara Csizmadia reflects on the personal and emotional shift in AI interaction, mentioning how some individuals now use voice mode to "process" their lives and business problems. The panel discusses the efficiency of voice-to-text for brainstorming and the implications of AI systems "learning" an individual's personality over time, leading to both massive productivity gains and new privacy considerations.In closing, the participants share their contact information, including Cara Csizmadia for the Canadian Camping and RV Association, Matt Whitermore for Climb Capital and Unhitched Management, Kurtis Wilkins for RJourney, and Patrick Mullen for Influence Outdoor Hospitality. Brian Searl concludes by inviting listeners to the upcoming data and analytics episode and promoting the newly released 2026 Insider Perks pricing report.Shorter summary: Host Brian Searl led a discussion on the rapid evolution of AI agents and "dark factory" patterns with experts Matt Whitermore, Kurtis Wilkins, Cara Csizmadia, and Patrick Mullen. The panel explored how these technologies are revolutionizing campground operations and digital marketing, emphasizing that even non-technical operators can now leverage high-speed AI tools to build custom software and optimize guest acquisition strategies.

In the latest episode of MC Fireside Chats, host Brian Searl, the Founder & CEO of Insider Perks and Modern Campground, welcomed a panel of recurring and special guests to discuss the current state of the outdoor hospitality industry. The session featured recurring experts Jeff Hoffman, a Board Member at OHI; Sandy Ellingson, a prominent RV Industry Advisor; Mike Harrison, Chief Operating Officer at CRR Hospitality; and Robert Preston, CEO & Founder of Unhitched RV. Joining them as a special guest was Saurav Ghosal, the owner and property manager of Sojourn Lodging, who provided a fresh perspective as a new operator in the competitive Smoky Mountains market.The conversation opened with a look at significant industry shifts, specifically highlighting the recent $97 million portfolio acquisition by Blue Metric. Robert Preston noted that this deal serves as a major data point for the industry, suggesting that while acquisitions may pick up in the latter half of 2026, many future deals might involve distressed assets rather than typical on-market sales. Brian Searl echoed this sentiment, pointing out that some properties overbuilt or overpaid during the 2021-2022 boom and are now facing a reality check as guest booking windows shorten and economic pressures mount.Addressing the operational side of these shifts, Mike Harrison shared that volume in inquiries and transactions has recently picked up after a quieter fourth quarter. He observed that many properties developed in the last few years are now missing their financial marks and debt service coverage ratios (DSCR). Mike Harrison compared this to historical cycles in the hotel industry, suggesting that these transition periods, while difficult for current owners, often lead to a healthier industry through capital reinvestment and more sophisticated management.Saurav Ghosal provided a real-world look at these challenges, noting that his new business in Sevierville is navigating its first "slow season." He described the local market as highly saturated and mentioned that while Sojourn Lodging performed well during the peak summer and fall months, filling the calendar in January and February has been a struggle. Saurav Ghosal explained that his property features 36 tiny home units on trailers and is currently undergoing a brand audit to better align with its target demographic of Gen Z travelers.The panel engaged in a deep dive into the "identity crisis" many new properties face. Mike Harrison offered a candid critique of the Sojourn Lodging website, noting that the term "Outdoor Hotel" might be confusing to potential guests. He encouraged Saurav Ghosal to decide whether he is running a hotel or a glamping resort, as each requires a vastly different marketing strategy and operational approach. Mike Harrison emphasized that defining this identity is the first step before any effective marketing spend can occur.Sandy Ellingson contributed to this strategic discussion by suggesting that operators must "reimagine their space" to meet the needs of the modern traveler. She noted that younger generations often view themselves as "travelers" rather than "campers" and are looking for variety, education, and community. Sandy Ellingson advised that simply providing amenities like pickleball courts isn't enough; properties need active leadership or scheduled events to encourage guests to step out of their units and connect with others.The discussion also touched on the controversial trend of converting transient campgrounds into long-term stay parks. Sandy Ellingson expressed concern that some owners are moving toward long-term models solely for guaranteed seasonal income, potentially losing sight of the broader vision for the industry. However, Robert Preston countered that for many investments, the decision comes down to the basis of the property, noting that long-term stays can provide a predictable cash flow that offsets the risks of a purely transient model.Jeff Hoffman, returning to the show while recuperating from heart surgery, shared his insights on the difficulty of pegging demand for 2026. He noted that while general economic numbers look positive, there is underlying pressure on the economy to slip back. Jeff Hoffman advised that new businesses like Saurav Ghosal’s must prioritize building a loyal customer base and utilize exit surveys to move away from an over-reliance on Online Travel Agencies (OTAs) like Airbnb and VRBO.The panel concluded the session by offering mentorship to Saurav Ghosal, with Robert Preston advising him to look at the harsh financial reality of his market's occupancy limits. Robert Preston suggested that if the current model doesn't work, more creative exit strategies, such as condo-izing the units, might be necessary. Brian Searl recommended using AI tools to help brainstorm fundamental rebranding options, while Mike Harrison urged the importance of joining the American Glamping Association to leverage existing industry expertise.Finally, the group looked toward the future of industry financial planning. Sandy Ellingson proposed a future topic centered on "reimagining the proforma," suggesting that expectations for occupancy should be adjusted to better reflect modern travel cycles. Brian Searl and the panel agreed to dive deeper into these accounting and strategic forecasting themes in next month's episode, ensuring that both legacy and new operators have the tools to survive the current market cycle.

In this edition of MC Fireside Chats, hosted by Joe Duemig of App My Community (filling in for Brian Searl), the discussion focuses on the intersection of intentional experience design and modern park operations. The featured guest is John McMahon, the Operations Director at Camp Door County RV Resort & Campground, who shares the unique story of a brand-new facility entering its second season with a heavy focus on "experiential camping."John McMahon explains that Camp Door County was born from a desire to offer more than just a place to park an RV. With 77 RV sites, 19 glamping cottages, and 25 primitive tent sites, the resort aims to attract "intentional guests." McMahon details how the park leverages its proximity to Lake Michigan and Green Bay to host specialized nature programs, such as mushroom foraging led by experts, stargazing events in coordination with local astronomers, and structured storytelling sessions where children share their outdoor discoveries with the community.Casey Cochran from Campspot highlights the brilliance of this "identity-driven" approach. He notes that while many operators are currently nervous about shrinking booking windows, Camp Door County is successfully creating its own transient demand by leaning into the "dirt and soil" of its specific location. Cochran points out that rather than simply hoping guests show up, McMahon is giving them specific reasons to book well in advance through high-value events that resonate with their target demographic.Zach Stoltenberg of LJA digs into the logistics of these events, asking about standout successes and marketing strategies. McMahon reveals that their Campgrass Music Festival is a major draw that sells out almost instantly. To promote these activities, he discusses a multi-layered marketing approach that includes leveraging state tourism boards, local radio, and strategic partnerships with outdoor brands like Swift Industries. He also mentions a "partner leverage" tactic where musicians and sponsors are contractually obligated to promote the events to their own followers.The conversation shifts to pricing strategies, where John McMahon admits they have not yet turned on dynamic pricing because they prioritize the guest's ability to rebook specific favorite spots. Casey Cochran advises on the value of "occupancy prediction" tools, explaining how data can help operators understand when to raise rates based on pacing—even without a fully automated dynamic system. He emphasizes that understanding whether lowering prices actually drives "net new" reservations is a critical insight for the current season.Joe Duemig explores the technical side of the guest experience, suggesting that parks can use rebooking incentives to secure future occupancy. He and Zach Stoltenberg discuss strategies like offering QR codes on-site for immediate rebooking or providing "first dibs" to past guests before the general booking window opens in January. Stoltenberg notes that these methods are excellent for driving loyalty without necessarily needing to slash rates.John McMahon shares his philosophy on amenities, explaining why Camp Door County intentionally lacks traditional features like a swimming pool or a jump pillow. He argues that trying to "catch up" to the amenities of 15 other neighboring campgrounds offers no added value. Instead, he focuses on the uniqueness of the local beach and the mountain bike trails currently being built on-property by the same company responsible for the 2028 Olympic trails.Casey Cochran draws a parallel between this park management style and the software world, stating that once you get a user (or guest) to experience a high-quality product, they tend to stay "forever." He admires the "SaaS mindset" applied to a physical campground—focusing on getting the guest through the door once, confident that the curated experience will handle the rest of the marketing via word-of-mouth.As the show nears its end, Zach Stoltenberg introduces a new trend he’s encountered: red light therapy. He mentions that health and wellness trends are increasingly pairing with outdoor hospitality, suggesting that integrated wellness features like saunas with red light add-ons might be the "next big thing" for luxury glamping resorts looking to provide a circadian rhythm reset for their guests.Joe Duemig wraps up the episode by humorously fulfilling the show's "AI requirement" in Brian Searl's absence. He suggests that McMahon could use AI to turn the children’s storytelling sessions into published books for families to take home, further extending the "experiential" value of the stay. The panel concludes by emphasizing that in a competitive market, a clear identity and a commitment to guest service are the most sustainable paths to success.

The recent episode of MC Fireside Chats, which aired on February 4th, 2026, focused on the critical role of data and analytics within the outdoor hospitality industry. Host Brian Searl, CEO of Modern Campground and Insider Perks, led the discussion alongside a robust panel of industry veterans and newcomers, emphasizing how rapidly market forces are shifting. The episode served as a platform to introduce a new report on Gen Z camping habits while also exploring early 2026 booking trends and international market dynamics.Rafael Correa, President and CFO of Blue Water Development Corp, kicked off the industry insights by sharing early 2026 trends from his portfolio of nearly 60 RV resorts. He noted a significant uptick in booking pace since the start of the year, particularly in transient RV stays, which had previously been a lagging subset. Correa emphasized that while it is early in the season, the momentum suggests a positive growth trajectory for the industry as it adapts to the "new normal" of guest behavior.Scott Bahr, President of Cairn Consulting Group, provided a data-driven perspective on these trends, noting that consumer sentiment is at its highest point in three years. He explained that many campers have adjusted their lifestyles to economic uncertainty, choosing to "downgrade" site types or prepare meals at the campground rather than eating out. Bahr highlighted that affordability remains a primary driver for the industry and stressed the importance of operators effectively communicating these cost-saving measures to potential guests.Phil Ingrassia, President of the RVDA in the United States, and Eleonore Hamm, President of the RVDA of Canada, shared observations from recent consumer RV shows. Ingrassia noted that manufacturers are responding to economic pressures by producing more entry-level, lightweight towables at accessible price points. Hamm echoed this, reporting that while total sales volume in dollars might be lower due to the shift toward entry-level products, attendance at Canadian shows remains steady, and there is a noticeable return of younger families to the market.Simon Neal, Founder and CEO of CampMap, shifted the geographical focus by sharing 2025 pricing data from the European market. He illustrated how nightly site prices in Europe vary significantly by region, with warmer southern climates like Italy and Croatia commanding the highest rates. Neal’s data showed a steady year-over-year price growth of 4% to 6% across Europe, providing a useful benchmark for North American operators to compare against their own pricing strategies and growth.Declan Mimnagh, Owner of RoomStay, introduced the perspective of a conversion checkout platform, discussing the increasing aggression of Online Travel Agencies (OTAs) in the outdoor hospitality space. He warned that as OTAs like Expedia and Booking.com lean heavily into AI and sophisticated marketing, independent park owners must prioritize direct booking strategies to protect their bottom line. Mimnagh specifically pointed out that savvy Gen Z consumers are adept at "stacking" discounts and loyalty rewards, making it harder for parks to maintain price parity.The conversation then delved deeply into a new Gen Z research report presented by Brian Searl and Scott Bahr. Bahr revealed startling data showing that Gen Z is the generation least emotionally connected to the outdoors and the most risk-averse. Unlike previous generations who grew up with unstructured outdoor play, many Gen Z adults had their first camping experiences in highly serviced environments like cabins or glamping tents, which has fundamentally changed their relationship with nature and their willingness to take spontaneous trips.Simon Stockner, co-owner of Kispiox River Lodge, provided a boots-on-the-ground look at a boutique operation in Northern British Columbia. While his current demographic leans older, Stockner discussed his efforts to attract a European market and his passion for integrating skill-based experiences, such as river rafting, into his lodge's offerings. His approach aligned with Bahr’s earlier point that providing education and building confidence in outdoor skills can be a powerful way to foster guest loyalty and repeat visits.The panel engaged in a spirited debate about "life stages" versus generational labels, with Rafael Correa noting that while Gen Z is a savvy and critical component of the consumer base, they are "experience chasers" who are not inherently loyal to a single destination. Correa argued that operators must be active on every digital channel—from Instagram to Reddit—to tell a compelling story that meets the high research standards of younger travelers who cross-reference multiple platforms before booking.As the show concluded, Brian Searl emphasized that while the data on Gen Z might seem daunting, the industry has clear opportunities to evolve. The episode wrapped with a call for operators to remain proactive in their marketing and operational strategies, utilizing the available white papers and data resources to stay ahead of the curve. Searl teased next month's episode, which will focus on unprecedented pricing data, promising further insights into the economic future of the outdoor hospitality sector.

On January 28th, 2026, host Brian Searl convened a dynamic panel of industry leaders for an episode of MC Fireside Chats focused on the intersection of artificial intelligence, technology, and outdoor hospitality. Brian Searl, the founder of Insider Perks and Modern Campground, opened the session by welcoming recurring guests Matt Whitermore, Mychele Bisson, and Kurtis Wilkins, while introducing special guest Sandrine Zechbauer from RMS Cloud. The conversation immediately centered on how rapidly evolving technologies are reshaping the management of campgrounds, RV parks, and glamping resorts globally.Matt Whitermore, Director of Market Expansion at Climb Capital and Unhitched Management, shared his personal evolution from an AI novice to a proficient user. He detailed his extensive use of tools like Claude, ChatGPT, and Whisper Flow to manage a growing portfolio that now includes 32 parks and nearly 3,500 campsites. Matt emphasized the importance of "prompt engineering" and his recent transition to using "Claude Skills" to create precise, systematic workflows for his business operations. He noted that integrating AI into his daily routine, even while exercising on a treadmill, has been life-changing for his productivity.Mychele Bisson, CEO of Bison Peak Ventures and Wave Haven Resorts, provided an owner's perspective on the practical application of these technologies. Operating ten parks and four marinas from Alaska to Florida, Mychele discussed her current efforts to revamp company Standard Operating Procedures (SOPs) using internal AI systems. She expressed a desire to balance high-tech efficiency with the high-touch nature of hospitality, noting that automating backend tasks allows her staff to focus more on creating meaningful, one-on-one "core memories" for visiting families.Kurtis Wilkins, a Private Equity Analyst with RJourney and Advanced Outdoor Management, offered insights into the strategic side of automation. Managing over 60 branded and unbranded locations across the US, Kurtis argued that the goal of automation is not to replace human interaction but to enhance its quality. He suggested that by "feeding clean data" into AI systems to handle mundane tasks, hospitality providers can afford to spend more time on the "beating drums and rolling out carpet" aspects of guest service that truly define the industry.Sandrine Zechbauer, Chief Marketing Officer at RMS Cloud, brought a global and technological perspective to the panel from the United Kingdom. Representing a property management system (PMS) with roots in Australia and a strong presence in the US, Sandrine highlighted that AI is no longer optional for tech providers. She explained how RMS is adopting an "AI first" mandate to accelerate software updates and improve modules like housekeeping. Sandrine noted that AI chatbots can handle 80% of common guest inquiries—such as pool hours or firewood availability—providing instant service that often surpasses human availability.The panel delved into a deep discussion regarding the psychological shifts in modern travelers, particularly Gen Z. Brian Searl referenced recent research indicating that younger generations are not necessarily looking for "fast Wi-Fi" but rather a sense of security and guidance in an outdoor environment they find unfamiliar. The group discussed how hospitality must adapt to these shifting demographics, where "human in the loop" services become a choice for guests who may want deep solitude one day and vibrant community connection the next.Matt Whitermore shared a poignant anecdote about his own history of loneliness as a digital financial analyst, which drove him to buy his first campground in the Catskill Mountains to reconnect with nature and people. This led to a broader conversation about the "loneliness epidemic" and how campgrounds serve as a vital antidote. The panel agreed that technology should serve to bridge the gap between being digitally connected and being humanly disconnected, ensuring that the outdoor industry remains a sanctuary for real-world interaction.The technical segment of the show explored the future of "agent-to-agent" communication. Brian and the guests envisioned a world where a traveler’s personal AI agent calls a campground’s AI agent to negotiate specific needs, such as the safety features of a playground for a clumsy child. Sandrine and Kurtis discussed the importance of exposing "endpoints" to these agents so that information can be shared seamlessly without a traditional phone call, though they acknowledged that many parks are still in the intermediary phase of transitioning from Excel spreadsheets to basic booking engines.During the "ask a question" segment, the guests swapped insights on various topics. Matt recommended ChatGPT as the best starting point for beginners due to its extensive educational resources. Sandrine questioned Kurtis on the current state of the US real estate market, to which Kurtis responded with a "bullish" outlook, citing suppressed values due to high interest rates as a prime opportunity for investment. Brian added that the UK caravan and glamping market might currently offer an even easier path to ownership than the US for someone in Sandrine's position.The episode concluded with each participant sharing where they could be found online for further collaboration. Mychele Bisson directed listeners to her personal website and YouTube channel, Matt Whitermore highlighted his "Outdoor Hospitality Weekly" newsletter on LinkedIn, and Kurtis Wilkins pointed toward RJourney and Advanced Outdoor Management. Sandrine Zechbauer invited connections via RMS Cloud and LinkedIn, while Brian Searl closed the session by inviting the audience to join his next deep-dive data discussion with Scott Bahr.

On the January 21st, 2026, episode of MC Fireside Chats, host Brian Searl gathered a robust panel of industry experts to navigate the evolving landscape of outdoor hospitality. Despite some initial technical difficulties with the studio setup, the group quickly settled into a dynamic conversation regarding the year ahead. The panel included recurring guests Jeff Hoffman, Board Member at OHI , Robert Preston, CEO and Founder of Unhitched RV , Sandy Ellingson, an RV Industry Advisor , and Mike Harrison, Chief Operating Officer at CRR Hospitality. Joining the recurring lineup were special guests Mike Yasieniuk, CEO and Founder of Let’s Camp, and Anjali Harvie, Vice President of Daiva RV Resorts.The conversation opened with a retrospective on the recent Tampa RV show. Sandy Ellingson provided an on-the-ground perspective, noting that crowds were larger than anticipated and there was a general sentiment that 2026 would show improvement over the previous year. However, Mike Harrison offered a counter-perspective based on broader hospitality trends, expressing caution regarding occupancy rates. He noted that the hotel industry had seen consecutive months of decline and emphasized that the outdoor sector must still absorb the new supply of inventory built over the last few years, suggesting a year of caution rather than unbridled optimism.Jeff Hoffman weighed in on the changing behaviors of guests, specifically regarding booking windows. He suggested that while some might view current delayed bookings as a negative trend, it may actually represent a return to normalization compared to the post-pandemic boom where sites were booked a year in advance. Sandy Ellingson added a critical nuance to this observation, urging the industry to view guests as "travelers" rather than just "campers." She argued that the proliferation of accommodation options—such as glamping units, cabins, and tiny homes—gives travelers more flexibility, allowing them to delay booking decisions because they are no longer solely dependent on securing a specific RV site.A significant portion of the dialogue was dedicated to the state of industry associations. Robert Preston highlighted the friction that often exists between state and national organizations, attributing some of the difficulty to the dual nature of the industry as both a real estate and a hospitality business. He noted that real estate challenges are often hyper-local, making them difficult to solve at a national level. Jeff Hoffman, drawing on his leadership experience, proposed that the solution lies in better communication, specifically through quarterly reporting and shared educational initiatives that demonstrate a clear return on investment for members of both state and national bodies.Building on the topic of associations, Mike Harrison emphasized the critical role of advocacy. He cited the Credit Card Competition Act as a prime example of legislation that requires the leverage of national associations combined with the grassroots pressure of local park owners. Harrison argued that alignment across the fragmented industry landscape—including OHI, RVIA, and state groups—is essential for financial wins that roll down to the bottom line of every operator. He expressed hope that as institutional investors continue to enter the space, the industry will naturally move toward better consolidation and professionalization.Special guest Anjali Harvie introduced the panel to Daiva RV Resorts, formerly Roots RV, a family-run business based in Ontario, Canada, that has recently expanded to 18 parks. Harvie shared her unique background of growing up in the industry and discussed the recent rebranding effort. She emphasized the importance of maintaining a family-centric culture even while scaling up operations. Unlike top-heavy corporate structures where employees feel like numbers, Harvie explained that Daiva relies on onsite managers—often couples and families—who are empowered to maintain a sense of ownership and pride in their specific properties.The conversation regarding corporate versus family operations resonated with the other multi-park owners on the panel. Robert Preston and Mike Harrison discussed the tension between necessary standardization and maintaining a unique guest experience. Harrison explained that CRR Hospitality intentionally avoids the term "corporate," preferring "leadership team," and strives to balance brand promises with the unique "DNA and vibe" of each individual property. The consensus was that while backend efficiencies are necessary for growth, the guest-facing experience must remain authentic to avoid feeling like a generic chain.Mike Yasieniuk provided an update on Let’s Camp, detailing the company's expansion into the United States and the launch of their new marina software, Let’s Boat. He explained that the move into the U.S. market was driven by the need to reach a certain scale to support multi-currency capabilities and complex accounting features. Yasieniuk highlighted that their competitive advantage lies in keeping the software simple for older demographics of camp hosts while retaining powerful integration capabilities for backend management, catering to the specific needs of smaller to mid-sized RV parks.As the show moved into a roundtable format, the topic of innovation took center stage. When asked about the year ahead, Mike Harrison asserted that Artificial Intelligence (AI) would be the defining tool of 2026. He argued that failing to leverage AI for associate and customer experiences would result in leaving money on the table. Mike Yasieniuk agreed, revealing that Let’s Camp is already using AI to expedite software development and perform data analysis that previously took weeks in a matter of minutes, allowing park owners to make rapid, informed decisions based on real-time data.The episode concluded with a forward-looking discussion on cross-border collaboration. Anjali Harvie expressed an interest in exploring partnerships with U.S. entities to better serve "snowbirds" who split their time between Canada and the United States. Jeff Hoffman enthusiastically supported this idea, suggesting that industry associations should facilitate these connections to clear up misunderstandings and create a seamless experience for travelers. The group ended the call with a commitment to better communication and potential future collaborations between the Canadian and American markets.

Host Brian Searl kicked off the first Guest Experience episode of 2026 for MC Fireside Chats, welcoming a panel that bridged the gap between North American and United Kingdom outdoor hospitality markets. Joining the recurring panel were Zach Stoltenberg, Associate Principal of Architecture at LJA, and Jeremy Johnson, Owner of Camp Kona Hills in the Upper Peninsula of Michigan. Special guests included Charlotte Cleveley, Owner of The Apple Farm Glamping in the UK, and Kate Morel, CEO of Creative Hosts and a renowned industry consultant. The discussion began with a forward-looking approach to the new year, despite some recurring guests being absent due to the Tampa RV show.The conversation immediately delved into a debate sparked by an AI-generated report regarding land use economics. Brian Searl posited a scenario comparing the Average Daily Rate (ADR) of a single luxury RV site against splitting that same footprint into three smaller Sprinter van sites. The theoretical data suggested the van sites might yield higher revenue with less infrastructure. Zach Stoltenberg countered this by emphasizing the "guest type" factor, noting that luxury RV owners are willing to pay premium rates for high-end amenities, whereas the "Vanlife" demographic is often budget-conscious and prefers boondocking or public lands to paid accommodation.Jeremy Johnson offered a counterpoint from the operational trenches of Northern Michigan. He noted that while Western US campers might have access to BLM land, the Midwest lacks those free options, driving demand for affordable, basic campsites. Johnson argued that there is a massive, underserved market of non-RV owners—tent campers, car campers, and van lifers—who are being priced out of luxury developments. He highlighted that his $45/night basic sites are booking months in advance, suggesting that maximizing revenue isn't always about luxury upgrades but can also come from volume in the "middle market."The discussion shifted toward the evolution of glamping, particularly the differences between the US and UK markets. Zach Stoltenberg noted that while primitive glamping (basic tents in backyards) launched the industry, the current US market demands ensuite bathrooms and resort-style amenities to command high ADRs. He explained that operators can no longer rely on novelty; they must provide a complete hospitality experience.Special guest Charlotte Cleveley provided insight into the mature UK market. She described her property, The Apple Farm Glamping, as a working farm that leans into the "agritourism" model. Unlike the trend toward 5G and high-tech amenities, her guests specifically seek a disconnection from modern life and a reconnection with farming roots. She emphasized that because the UK market is saturated, the "experience" (such as farm tours, animal interactions, and local produce) is the differentiator, not just the accommodation structure itself.Kate Morel expanded on the UK perspective, suggesting that the UK is often ahead of the US regarding "immersive" hospitality. She argued against the "cookie-cutter" approach to glamping, noting that placing identical units side-by-side only works if the view is spectacular. Morel advocated for "wild swimming," forest therapy, and land art as the next frontier for guest engagement. She cautioned that as the market matures, simply putting heads in beds is insufficient; operators must curate specific emotional connections with the land.The group also tackled the economics of "add-ons" as a vital revenue stream. Zach Stoltenberg shared anecdotes about RV parks increasing profitability by bundling firewood or offering premium experiences like floating saunas. The panel agreed that while accommodation covers the overhead, ancillary revenue—from farm shop produce to guided experiences—often drives the true profit margin. However, a debate ensued regarding the practicality of wood-fired amenities versus the convenience of propane, highlighting the tension between authentic rustic experiences and guest convenience.Towards the end of the episode, the conversation turned to design trends for 2026. Jeremy Johnson expressed interest in "folk schools" and crafting workshops as a way to utilize his property during shoulder seasons. Charlotte mentioned her plans to install a "swim pond" to tap into the wild swimming trend. This highlighted a global shift away from purely structural investments (like bigger clubhouses) toward nature-based amenities that align with wellness trends.The episode concluded with the group's traditional "round-robin" question segment. The guests shared their personal travel aspirations, with Jeremy planning visits to architecturally unique Airbnbs for inspiration, and Zach reflecting on his accidental but rewarding journey into outdoor hospitality architecture. The segment underscored that even industry professionals are constantly seeking inspiration from other sectors of travel to bring back to their own businesses.Brian Searl wrapped up the hour by pointing toward the future of data in the industry, teasing upcoming reports from Insider Perks that will analyze booking windows and revenue trends. The show set a tone for 2026 that prioritizes data-driven decisions while maintaining the soul of outdoor hospitality—connection with nature and unique guest experiences.

The first episode of MC Fireside Chats in 2026 kicked off with host Brian Searl navigating technical difficulties while welcoming a robust panel of industry experts to celebrate the show's sixth year of broadcasting. Brian set the stage for a new year of insights, joined by recurring guests Phil Ingrassia, President of the US RV Dealers Association, Eleonore Hamm, President of the RVDA of Canada, and Scott Bahr, President of Cairn Consulting Group. The group began by sharing personal holiday experiences, with special guest Vicki Jones, Board Member of the Glamping Industry Trade Association (GITA) in the UK, sharing her unique experience celebrating a hot Christmas on the beaches of South Africa, contrasting sharply with the winter traditions familiar to the North American guests.The conversation quickly pivoted to the upcoming RV show season, a critical indicator for the industry's health in the coming year. Phil Ingrassia highlighted the significance of the Florida RV Trade Association's SuperShow in Tampa, noting it as a massive regional event that drew snowbirds and visitors from across the Southeast. He predicted strong attendance, potentially reaching up to 74,000, bolstered by favorable weather forecasts. Eleonore Hamm echoed the importance of these events, mentioning upcoming shows in Calgary and Halifax, while noting that despite a prediction of flat growth for 2026, web traffic to Go RVing Canada remained high, suggesting strong consumer interest in the lifestyle.Phil Ingrassia provided a forecast for the US market in 2026, describing a "stair-step" low single-digit increase in sales and shipments. He pointed to positive economic indicators such as lower interest rates and stable gas prices, though he cautioned that consumer sentiment remained fragile due to uncertainties regarding tariffs and foreign affairs. He also noted that anticipated tax cuts could result in larger tax returns for Americans, potentially fueling discretionary purchases of RVs and boats. Eleonore agreed with the cautious outlook, predicting a similar year to 2025 for Canada.Special guest Rachel Hodge, Director of Guest Experiences at Great Parks in Hamilton County, Ohio, introduced her organization's unique position as a political subdivision operating 22 parks and three campgrounds. She discussed the operational challenges of balancing conservation mandates with the need for modern amenities. Rachel highlighted recent upgrades at their Winton Woods facility, including the addition of pull-through sites and gray water stations, and emphasized the success of their "Creepy Campouts" Halloween event, which sold out annually and drove engagement through generational nostalgia.The discussion shifted across the Atlantic as Vicki Jones outlined the state of the UK glamping market through the lens of GITA. She described the association's efforts to unify a fragmented industry of approximately 5,000 glamping sites through in-person summits and road trips. Vicki frankly addressed the lack of data available to the UK market due to budget constraints and the volunteer nature of their organization. This prompted a collaborative moment where both Scott Bahr and Brian Searl offered their assistance and data resources to help GITA survey their members and gather crucial market intelligence.Scott Bahr then led a deep dive into booking window trends, revealing a significant shift in camper behavior. He noted that while 42% of campers expressed a desire for spontaneous trips, actual behavior showed a shortening booking window driven by uncertainty rather than pure spontaneity. He revealed that over half of campers were booking within a month of their trip, a sharp contrast to the pandemic era where travelers booked months in advance due to scarcity. Bahr advised that while avid campers remained reliable in their planning, the broader market was delaying decisions due to economic and life factors.The panel engaged in a critical discussion regarding pricing strategies in response to these shortened booking windows. Vicki Jones questioned whether operators should hold their rates or discount for last-minute bookings. Scott Bahr advised against eroding value through panic discounting, suggesting that price was part of the guest experience and that value-additions, like free firewood, were better than dropping rates. Brian Searl added that competitive analysis was vital here; if competitors were full, discounting was unnecessary, but if the market was soft, operators had to make strategic decisions based on their specific local data.Rachel Hodge contributed to the operational dialogue by sharing how Great Parks managed occupancy, noting that despite being closed for renovations for half the year, weekend occupancy remained high. She asked Vicki about her specific glamping site, Tractors and Cream, prompting Vicki to describe her six geodesic domes and the emphasis on communal spaces, such as a craft hut and sensory play areas, which differentiated her business in a crowded market. This exchange highlighted the universal importance of unique amenities in driving guest satisfaction across different continents.As the show neared its conclusion, the "round-robin" question segment revealed interesting cultural and economic nuances. Eleonore Hamm asked Scott about his trip cost analysis tools, leading to a promise of sharing proprietary algorithms. Vicki asked Phil about average daily rates for RV sites in the US, to which Phil and Scott explained the massive variance between rustic public parks and high-end resorts with luxury patios. This underscored the complexity of the North American market compared to the UK's more condensed geography.The episode wrapped up with a final inquiry from Phil Ingrassia regarding Canadian snowbirds. Eleonore confirmed reports that many Canadians were indeed staying home or choosing different destinations rather than traveling to the US southwest, citing media reports and softer sales of larger RV units typically used for snowbirding. Brian Searl concluded the broadcast, thanking the diverse panel for a session that bridged international gaps, covered essential data trends, and set a collaborative tone for the 2026 season.

In this final episode of MC Fireside Chats for the year 2025, host Brian Searl welcomes a panel of returning industry experts to reflect on the past year and discuss future trends in outdoor hospitality. The group begins by introducing themselves and their businesses, including Kristin Andersen Garwood from Sage Outdoor Advisory, David Byers from Canadian Sleeping Barrels and Cedar Yurts, MacKenzie Whitsell from Wild Ride Mustang Sanctuary, Elizabeth McIntosh from Back Forty Glamping, and industry advocate Sandy Ellingson. Brian sets a festive tone for the December 17th broadcast, noting the upcoming holiday break, before asking the guests to share their most memorable business accomplishments from 2025.Kristin Andersen Garwood kicks off the reflections by highlighting the significant strides her company made in data collection. She notes the release of their first glamping market report and the expansion of their proprietary database, which now includes hundreds of new properties. Kristin shares that they are currently preparing their Q4 report and an RV market report, with plans to expand their data analysis internationally. Following her, David Byers reveals a major pivot for his business; after 30 years of manufacturing round structures, his company has started building rectangular and square saunas to meet market demand. He showcases photos of his products, including a wheelchair-accessible sauna and sleeping barrels featuring acrylic bubble walls, emphasizing their durability and unique design suitable for heavy snow loads.Elizabeth McIntosh shares that 2025 was a milestone year for her glamping operation in Ontario, as they completed their site plan by expanding to seven geodesic domes. She details the addition of "magical moments" to the property, such as a library in the forest, and the hiring of managers to allow for more hands-off ownership. Elizabeth discusses the surprising success of winter glamping, noting that social media platforms like TikTok have helped romanticize the "snow globe" experience, making winter bookings sometimes easier to secure than spring dates. She explains that amenities like private hot tubs and saunas are critical for making the cold weather appealing to guests.MacKenzie Whitsell describes the infrastructure improvements made at her sanctuary, specifically the separation of the wild horse herd to create a walkway for guests. This change allows visitors to walk between the herds to a "pony petting pavilion," enhancing the immersive nature of the experience without compromising safety. Unlike Elizabeth, MacKenzie admits that winter glamping has been a harder sell at her location due to the need for guests to walk outside to bathhouses in freezing temperatures. She emphasizes her commitment to refining the guest experience to ensure it feels truly luxurious before aggressively marketing winter stays.Sandy Ellingson expresses her enthusiasm for the industry's shift toward data-driven decision-making, moving from reactive to proactive strategies. She praises the younger entrepreneurs on the panel for their focus on engagement and unique experiences, noting a rise in agrotourism where guests, particularly from urban areas, visit parks specifically for equine therapy and animal interaction. The conversation then shifts to the role of Artificial Intelligence in the industry, a topic Brian Searl is passionate about. Brian challenges the group to discuss how they are utilizing AI, suggesting that it can be used for everything from coding interactive websites to enhancing promotional photos.The group engages in a lively debate regarding the ethics and utility of AI in marketing. Brian argues that using AI to add elements like a sunset or a couple enjoying wine to a photo is acceptable as long as it represents an achievable reality for the guest and does not remove permanent eyesores like dumpsters. Elizabeth confirms she uses AI extensively for social media captions and brainstorming promotional ideas. Sandy adds that she recently used AI tools to remove obstructions from snowy landscape photos, while David mentions using ChatGPT to translate business communications into Spanish for clients in Costa Rica. MacKenzie admits she uses AI for coding in her day job but realizes she has been underutilizing it for her glamping marketing.Looking ahead to 2026, Elizabeth asks for advice on developing a high-end farm stay, as she is planning a new project on a property with an old mill. This prompts a discussion on "agrotourism," with Kristin suggesting that miniature animals are a massive draw for guests. Brian utilizes an AI tool during the show to generate a blueprint for a high-end farm experience, which suggests focusing on participation rather than just observation. The AI proposes ideas such as guests gathering their own eggs, "consequence stakes" where guests understand the lifecycle of farm animals, and accommodations that serve as unique characters with their own backstories.The conversation naturally flows into the challenges of food and beverage in remote glamping locations. Elizabeth notes that while restaurants have low margins, they are essential for the guest experience, and she currently utilizes a high-end meal kit partnership to solve this. David adds that art, such as murals on his glamping barrels, contributes to the "instagrammability" of a site, which is just as important as the amenities. The group agrees that while food service might not be a primary profit center, it is a vital amenity that allows operators to command higher nightly rates and increase occupancy.In a roundtable segment, Sandy asks Kristin about key findings in her recent research. Kristin reveals that approximately 10% of sites in new RV resort developments are now dedicated to glamping, and that units with hot tubs or saunas command significantly higher rates. MacKenzie then shares details about her "mustang gentling retreat," a premium experience where guests pay to spend a week learning to tame a wild horse. This unique offering piques the interest of the group, with Brian jokingly asking Sandy to buy him a ticket for Christmas.As the show wraps up, the guests share their holiday plans and final thoughts. Sandy predicts that 2026 will be a pivotal year for the RV industry, hoping for a return to 75-80% occupancy levels if parks adapt to new consumer demands. Brian teases upcoming research on Gen Z psychology, hinting that their hesitation to camp stems from a fear of embarrassment and a lack of childhood exposure to the outdoors. The episode concludes with Brian promoting a novelty AI-generated Christmas album for campground owners and wishing everyone a successful year ahead.

Brian Searl opened the December 10th, 2025, episode of MC Fireside Chats by welcoming the audience to the final Guest Experience show of the year. Reflecting on how quickly 2025 has passed, Brian introduced the panel for this session. The lineup included recurring guest Jeremy Johnson, owner of Kona Hills Campground in Marquette, Michigan; Tyler Duffy from CampLife, a reservation and property management software company; Greg Rose, President of Camp Nauvoo in Placerville, California; and Joe Duemig from App My Community, a provider of mobile apps for RV parks. The group began by introducing their respective businesses, with Tyler Duffy noting that CampLife is celebrating its 20th anniversary next year, and Greg Rose describing his 86-acre property which focuses on glamping, tent camping, and weddings, having been purchased from the Boy Scouts ten years prior.The conversation quickly turned to the topic of extending the camping season and the concept of immersive guest experiences. Jeremy Johnson shared his focus on winter recreation, given that his location in the Upper Peninsula of Michigan receives approximately 300 inches of snow annually. He discussed the success of winter glamping domes near the Twin Cities, where occupancy remained high despite the cold, driven by the novelty of the experience. Jeremy highlighted the potential for winter activities like fat tire biking, skiing, and ice climbing—noting that Munising, Michigan, hosts one of the largest ice festivals in North America—to attract guests during the traditionally off-season months.Discussion then shifted to the nuance between novelty and genuine guest experience. Jeremy drew a comparison to immersive art experiences like Meow Wolf, suggesting that while novelty attracts a first visit, deep understanding of the guest is required for repeat business. He posed a theoretical question about whether a theme park ride knows a guest is a "super fan" and adapts accordingly. Tyler Duffy provided concrete data from CampLife’s system regarding repeat customers. He noted that while 2024 saw an impressive 87% repeat customer rate, that number dropped into the high 70s in 2025, though repeat visitors remain a substantial portion of stays across their client base.Greg Rose chimed in regarding his own statistics at Camp Nauvoo, stating that he sees a solid 75% repeat customer rate. He attributed much of his remaining business to word-of-mouth recommendations from those loyal guests. This led to a broader discussion on customer acquisition costs, with the panel agreeing that marketing to existing customers through a CRM (Customer Relationship Management) system is significantly more cost-effective than acquiring new ones. Tyler confirmed that CampLife includes CRM functionality allowing parks to automate rewards or early booking access for guests who have stayed a certain number of nights, such as 10 nights a year.Tyler Duffy presented specific statistics regarding traveler behavior over the last year. According to CampLife’s data, the average distance travelers traveled to a park was 305 miles. However, the data followed a bell curve distribution, with nearly 60% of travelers coming from less than 100 miles away. Long-distance travelers, those traveling 700 to 800 miles, accounted for only about 5% of the data. This reinforces the trend that a vast majority of camping guests are locals or regional travelers rather than cross-country tourists.The group explored the competitive landscape between private parks and state parks. Jeremy Johnson observed that in Michigan, state parks are often as crowded and developed as private parks, creating a market gap for true rustic experiences. He highlighted pricing data to support this demand, noting that he rents rustic tent sites for $45 a night, whereas the average daily rate for full hookup sites in Michigan was roughly 60, a difference of only $15. This suggests that guests are willing to pay a premium for a curated, rustic experience that offers solitude, provided it is convenient to local amenities.This led to a debate on the concept of "disconnection." Brian Searl and the panel discussed whether Gen Z and other demographics truly want to be offline. The consensus was that while guests desire the feeling of being in the woods and disconnecting from work, they still require connectivity for safety and modern conveniences, such as calling an Uber or checking restaurant reservations. Jeremy noted that despite his park being in the woods, guests have 5G service, allowing them to use nature apps like bird identifiers while still feeling removed from the city.In a round-robin question segment, Tyler Duffy asked Joe Duemig about his recent business expansion into Australia. Joe noted that the markets are quite similar, though Australian parks often feature camping on grass rather than concrete pads and utilize "annexes"—tents attached to the side of RVs—which are rarely seen in the United States. He also observed that New Zealand parks tended to be slightly less amenity-rich compared to their Australian or American counterparts, though water parks and high-end facilities do exist in specific locations like Sandstone Point.Joe Duemig asked Jeremy about the trend of smaller parks offering high-end food amenities. Jeremy confirmed that food is a major focus, citing the rise of farm-to-table dining in rural areas. He mentioned a high-end property nearby where a stay can cost $1,500 a night because it includes meals prepared by a Michelin-caliber chef. While Kona Hills isn't at that price point yet, Jeremy expressed a desire to integrate a hospitality and food component in the future to blend the rustic outdoors with modern culinary comforts.Finally, Greg Rose asked Tyler about integrating reservation systems with third-party platforms like Airbnb and Hipcamp. Greg mentioned that Hipcamp fees have risen significantly and that Airbnb was not effective for his venue. Jeremy Johnson advised Greg to focus on direct bookings, revealing that after just one year, Kona Hills receives 99% of its bookings directly, significantly reducing commission costs. The episode concluded with Brian Searl directing listeners to the guests' websites and teasing the next show on Outwired featuring Ari Smith.

The MC Fireside Chats episode on December 3rd, 2025, focused on data, trends, and the future of the outdoor hospitality industry, led by host Brian Searl. The panel included Phil Ingrassia, President of the RV Dealers Association of America (RVDA); Scott Bahr, President of the Cairn Consulting Group; Simon Neal, Founder of CampMap; Miguel Huerta, President of the Mexican Glamping Association; and special guests Deneen Allen, CEO and Founder of Firecircle; and Jen Ballenger, owner of Jim & Mary's RV Park.Phil Ingrassia opened the discussion by sharing the RVIA wholesale shipment forecast for North America for 2026, noting a cautious optimism based on incremental improvement. He detailed that RV shipments in the US and Canada in 2025 were up about 3% year-over-year, with the 2026 forecast projecting another incremental growth of roughly 2% to 3%. Phil attributed this cautious outlook to lower interest rates, hoped-for tariff stability, and an expected increase in income tax returns in the US, which typically feeds into discretionary spending. Scott Bahr inquired about the impact of higher-income markets, and Phil confirmed that while entry-level travel trailers drive volume, the higher-end fifth wheels are currently performing well, indicating a focus on more profitable mid-to-higher-level units. Deneen Allen asked Phil about Canadian efforts to attract new Canadians to RVing, and Phil discussed studies showing that 60% to 70% of pandemic buyers plan to buy an RV again, indicating strong retention.Scott Bahr elaborated on new market entrants, noting a movement toward less expensive forms of RVing like boondocking and overlanding, but highlighted the robust and growing sector of using RVs for events, travel sports, and festivals, with the older millennial group being a key driver. Jen Ballenger confirmed this trend, stating that her park in Missoula, Montana, has seen a great job in attracting event-based travel, emphasizing that RVing is perceived as budget traveling compared to dynamic hotel pricing, a point that Jen has observed over her 25 seasons of operation. Deneen Allen then asked the panel if this group trend represented an opportunity for RV parks to focus more on group camping infrastructure.Miguel Huerta shifted the focus to the global hospitality market, reporting a decline in hotel demand across the US, Mexico, the UK, and Canada in 2025, with Mexico seeing the steepest drop at 12%. For glamping, Miguel noted steep declines in Spain, Mexico, and the UK, but a surprising 20% increase in demand for glamping sites in Canada. Miguel predicted the glamping industry, especially in Mexico, will consolidate, suggesting that sites designed for B2B or group bookings will be the ones to survive. He emphasized the massive revenue opportunity of the upcoming World Cup for RV and glamping operators, which could be monetized by putting low-entry models to work as Airbnbs.The discussion turned to the complex relationship between pricing and the guest experience. Scott Bahr stressed that pricing is intrinsically part of the perception of the experience, and operators must effectively communicate the value to justify any increase. Deneen Allen supported this, advocating for a focus on delivering value and a "no discounting" philosophy, instead suggesting that operators set a base floor rate and utilize strategic framing or value-adds. Jen Ballenger noted that while she does offer discounts like Good Sam, she sees less complaining about incremental price increases because consumers understand that everything, including power and property taxes, has become more expensive.In a final rapid-fire Q&A round, Jen Ballenger asked Scott Bahr about data on campers preferring mom-and-pop parks over corporate parks, to which Scott confirmed a large market for authenticity and rustic experiences. Scott Bahr asked Miguel Huerta about the market for rustic camping in Mexico, but Miguel stated the market is currently favoring more luxurious experiences. Miguel Huerta asked Simon Neal about his 2026 outlook, and Simon expressed optimism that the year would be better than 2025. Simon Neal asked Phil Ingrassia about campgrounds capitalizing on the World Cup by using RVs as rentals, and Phil confirmed that major RV rental companies are already gearing up for a big year due to the World Cup and the US America 250 celebration. Phil Ingrassia asked Jen Ballenger for advice for RV dealers preparing first-time buyers, and Jen recommended dealers focus on setting them up with tools for advance planning and spending more time demonstrating essential tasks like sewer dumping and breaker box location. Finally, Deneen Allen asked Phil Ingrassia about the RV resale market for entrepreneurs considering used RVs for glamping setups, and Phil responded that RV values on used units have been steady, noting that two used RVs are typically sold for every new one. Scott Bahr concluded by announcing a new research initiative focused on Gen Z attraction to the industry.

This episode of MC Fireside Chats, hosted by Brian Searl (Founder & CEO of Insider Perks and Modern Campground), dove into a profound discussion on the accelerating pace of Artificial Intelligence (AI), its impact on the Outdoor Hospitality and Recreation Industry, and the importance of enhancing the guest experience in a rapidly changing world. The show featured recurring guests Kurtis Wilkins, Matt Whitermore, and Cara Csizmadia, and welcomed special guest Lizzy Bustamante.Brian Searl kicked off the show, noting his return to the studio after extensive travel, including conferences like OHI and KOA, and acknowledged the demanding convention season. He quickly steered the conversation toward AI, referencing the new Gemini 3.0 model from Google, which he noted had significantly outperformed competitors like ChatGPT in nearly all benchmarks, describing its performance leap as "night and day". Searl highlighted mind-blowing use cases, such as the model's ability to solve a physics problem written on a napkin in the same handwriting.Kurtis Wilkins, from RJourney (running about 50-60 locations, 43 branded RJourney, and Advanced Outdoor Management), shared his concerns about feeding business data into powerful models like Gemini, worrying that what is pushed into these models "is no longer yours, that's theirs". He stressed the necessity of disclosing this to stakeholders and ensuring they understand the data protection implications. Wilkins, who had attended OHI, emphasized that AI's primary role will be replacing repetitive tasks, offering an opportunity for companies to redirect time and focus on increasing the guest experience.Matt Whitermore, Director of Market Expansion at Unhitched Management and Climb Capital (owning and operating 30 parks), agreed with the need for better guest experience, noting that AI is slowing job growth by replacing the need for entry-level roles like analysts, as one person with AI can do the job of many. He shared an eye-opening anecdote about a high-end transient park operator in the saturated Texas Hill Country who is "crushing it" by leveraging AI in marketing and revenue management on the back end, which frees him up to be a human on the front end. This operator has all five-star reviews and impressive revenue numbers.Cara Csizmadia, President of the Canadian Camping and RV Association, related to the end-of-year burnout but joined the AI discussion by highlighting the generational shift in tool use, noting that her teenage children use ChatGPT over Google. She argued that completely blocking children from using AI tools in school creates a "weird dynamic" because future jobs will require the skill of effectively prompting AI. Csizmadia views the technological shift as an opportunity to maintain focus on the "human-ness" of the hospitality industry, using AI's efficiency to enhance human interactions.Special guest Lizzy Bustamante, CEO of TillerXR (a virtual tour, GPS-powered platform), discussed how her company is leveraging AI to enhance their product. She envisions using conversational AI to automatically build a virtual tour from images and use image analysis to determine and pull in contextual data—like site information, object detection, and auto-tagging—speeding up the process which currently requires manual input from campground owners. Wilkins immediately saw the value, noting that having this virtual tour data accessible as an API endpoint into AI engines would be "incredibly useful to the consumer" for refining their RV pad rental search. Searl added that AI will soon be able to "watch" the virtual tour and property video for the consumer, finding the perfect match by analyzing every piece of data available.The conversation then took a broader turn to discuss the US government's Genesis Mission, a new executive order signed by President Trump, which Searl compared to the Manhattan Project. The order focuses on using massive federal scientific datasets to train powerful AI models, unifying supercomputers and lab data to shrink research timelines from years to days. Searl stressed that this push proves AI is not a fad but a serious, government-backed initiative, essentially turning the country into one big AI factory in an effort to race with China.The panel universally agreed on the magnitude of the government's full-scale push into AI. The final discussion focused on the societal impact, particularly on the future of work and human identity. Searl cited an MIT study finding AI can already replace 11.7% of the US workforce, or about 19 million jobs, if it never improved beyond its current state. Wilkins expressed hope for humanity, believing people will use the freed-up time for "internal fulfillment," focusing more on community and human connection. Searl concluded the episode with an optimistic but realistic view: while there will be a difficult transition period as jobs are replaced, the long-term future, where intelligence and energy are abundant, will unlock greater human purpose.

The special episode of the MC Fireside Chats podcast, hosted by Brian Searl, Founder & CEO of Insider Perks and Modern Campground, took place live from the KOA Convention in Raleigh, North Carolina, on November 19th, 2025. The discussion featured six guests who shared their insights and experiences within the KOA ecosystem and the broader outdoor hospitality industry: Matt Stovold from KOA's Franchise Development in Canada, Gwyn Wathen, Director of Marketing for Recreational Ventures Company, Ryan McPeek and Camille McPeek, owners of the Coshocton, Ohio, KOA, Samantha Chipperfield, General Manager of the Townsend / Great Smokies KOA, and Mike Harrison, Chief Operating Officer of CRR Hospitality . Brian Searl kicked off the discussion by asking each guest about the most impactful thing they had seen or learned at the conference.Mike Harrison, a veteran of the podcast but a newcomer to the KOA franchise system with CRR Hospitality, shared his initial positive impressions after joining KOA just six weeks prior. Coming from the traditional hospitality franchise world (Marriott, Hyatt, Hilton), he was very excited to see the expected level of franchise support in marketing, operations, and revenue management. Mike viewed the partnership with KOA as a way to "fuel and inject" a particular property and was optimistic about leveraging the brand for "inordinate growth," concluding that the convention "doesn't disappoint".Samantha Chipperfield, a long-time member of the KOA family who has attended 19 conventions, expressed appreciation for the sense of community and support provided by the KOA leadership team, noting that they consistently have "your back". Brian Searl posed a unique follow-up question to Samantha, asking about the difference between attending the convention as an owner, which she once was, versus her current role as a manager after selling the property to KOA. Samantha responded that there is "way more support" now, contrasting it with the earlier days when decisions and money were solely managed by her family.Camille McPeek and Ryan McPeek, owners of the Coshocton, Ohio, KOA, highlighted key technological and communal benefits of the conference. Camille was particularly excited and appreciative of the home office's ongoing work to revamp koa.com and develop a better Content Management System (CMS), which she believes will be a "game changer for all franchisees". She also found the session honoring long-time owners, including one family from New Mexico operating their park for 40 years, to be "very inspiring" and felt proud to be part of the "KOA family".Ryan, in turn, highly valued the networking opportunity, particularly connecting with multi-park owners. As an operator of a smaller park, he appreciated seeing how large-scale operations tackle common challenges like building and growing a strong team. He explained that this insight reinforced his current priority of developing their loyal team members, getting them to take on leadership challenges, and establishing systems to enable future business growth.Gwyn Wathen echoed the importance of networking, calling it "probably the biggest advantage of KOA convention". He admitted that while the educational sessions are valuable, networking is more important for his multi-property company. Gwyn shared a crucial business insight, stating that networking at the convention is how his company has achieved some of their acquisitions, as it's often the place to start the initial conversations with owners thinking about selling.Matt Stovold focused on the Canadian market and the general sense of community. He noted that while he has experienced the convention as both a franchisee and a home office employee, the spirit remains the same: it's a "family" where people openly share ideas, talk about business, and build personal connections. Regarding the Canadian market, Matt noted that there has been "really good growth" over the last three to four years, with some parks seeing double-digit growth. He characterized the Canadian camper as "very loyal" and highlighted the opportunity to invest in the growing brand, citing the growth in Alberta from one KOA two years ago to five now.The discussion moved into specific operational and development topics, starting with Mike Harrison's question to Gwyn Wathen about the Camper Reservation Center, a call center Gwyn's company created. Gwyn explained that the service was built to answer the 800-number after the third ring when the property couldn't pick up, but it has since grown to serve between 99 and 110 KOA properties. He detailed that the service is technology-driven, pulling up all necessary information from rates to local attractions, and charges a minimum per call, allowing properties to handle reservations even when closed for the winter.Gwyn then turned the tables and asked Ryan and Camille McPeek about how they handle their on-site activities, noting his company is trying to figure out the right dynamic for their 15 properties. Camille explained that their approach has evolved from trying to do weekly themed weekends to now focusing on offering the same, consistently fun, family-oriented activities every weekend, like tie-dyeing or ceramic painting. She also shared an innovative example of outsourcing an activity by inviting the "Bug Mobile" from Ohio State University to their park, highlighting the value of collaborating with local community institutions.The conversation shifted to development when Ryan McPeek posed a question to Samantha Chipperfield about the best path for development—building new sites or cabins—given decreased demand and higher costs. Samantha, whose small park is only 14 acres, advised on being "mindful" of existing space and detailed her success in taking out sites to improve existing ones, specifically removing 9 sites to create 12 deluxe patio sites, significantly improving the ROI. She passionately advocated for deluxe cabins, noting that turning a tent site that earns $$$12,000 to $$$13,000 annually into a cabin site that earns $$$60,000 annually is worth the upfront investment. Mike Harrison interjected to support this, framing the decision as a "math question," and advising that adding cabins is often an "easy" investment with a quick return (as low as 1.5 years) because it uses existing utilities, whereas new site development requires costly underground work, paving, and permitting.Finally, Brian Searl asked each guest for one goal for 2026 to achieve before the 2027 convention. Matt Stovold stated he wants a better understanding of AI and how it can be used to help franchisees and business in general, acknowledging the rapid change in technology. Gwyn Wathen's goal is to fully leverage revenue management practices, which his company dove into in 2025, to significantly move the needle and be able to "lead that conversation" by 2027. Ryan McPeek wants to come back with a stronger team, one that feels confident in taking on leadership and decision-making roles, allowing him and Camille to focus on growth. Camille McPeek also focused on AI, hoping to gain a better understanding of it as a tool and its impact on the environment and mental health. Samantha Chipperfield also expressed a wish to utilize AI effectively, hoping it will allow the operational work to "take care of itself," freeing her to be more available to personally engage and grow relationships with guests. Lastly, Mike Harrison shared two goals: a business goal to learn, embrace, and leverage the KOA brand and win the Rising Star award for his property, and a personal goal to continue to contribute and give back to the KOA community. Brian Searl then wrapped up the show, thanking Matt, Gwyn, Ryan, Camille, Samantha, and Mike for their participation.

The latest MC Fireside Chats episode was broadcast live from the OHI booth during the OHCE Conference 2025 in Louisville, Kentucky. Brian Searl, Founder & CEO of Insider Perks and Modern Campground, hosted the chat. The episode brought together a powerful panel of industry leaders and campground owners who shared their personal paths into the sector, discussed the current state of outdoor hospitality, and offered key takeaways from the conference.The panel included Terry Munoz, of Campground Consulting Group, Erica Edmonds from New Book, Mike Harrison, Chief Operating Officer at CRR Hospitality, Greg Emmert with Vireo Outdoor Hospitality Consulting, and campground owners Angee Cozik, and Patrick McCormick from Happy Acres Campground. They were later joined by David Basler, Chief Strategy Officer and SVP of Government Affairs at OHI.Angee Cozik, reflecting on her past conference attendance, noted a shift from being a "wide-eyed and excited" first-time owner to now being able to spot the "new people," while noting the constant presence of great information and networking. Greg Emmert emphasized that the conference's enduring strength is the people and the ability to share knowledge, finding the energy of in-person discussions irreplaceable. Mike Harrison highlighted the record attendance and vendors, viewing the conference through four roles—attendee, manager, vendor, and speaker—and was fulfilled by the shared passion and commitment to service among attendees and award winners. Erica Edmonds expressed inspiration from the passion of the young professionals and their potential for innovation, stating she couldn't miss a conference as it's a step in pushing the industry forward. Terry Munoz, an industry veteran, concurred, noting the vital, irreplaceable networking and the constant need to reinvent oneself. David Basler reported that OHI is seeing growth in every single metric, including members and trade show size, and shared that the prospective owners' workshop solidified attendees' resolve to be in the industry.A major takeaway for Angee Cozik was the surprising consensus from a panel that AI is "not ready yet," suggesting its development in the campground industry hasn't reached full potential. Mike Harrison, however, strongly disagreed, referencing his company's work with Insider Perks to roll out the Rigsby and Campy chatbot nearly four years ago. He cited the debut of the first-ever reservation AI agent that prevents missed calls and offers 2:00 AM booking, along with AI's essential role in modern SEO and generative search. Mike asserted that companies not using AI will already be falling behind. Cozik clarified that the panelists didn't forbid AI use but suggested not jumping in "feet first".When asked about current trends in rates, Greg Emmert noted that he sees both the hesitancy of smaller operators (who fear losing guests) and the practice of charging high rates due to pandemic-driven demand. He cautioned that while high demand allowed rate increases, the camping public is now feeling squeezed due to inflation, potentially shrinking the pool of affordable parks. Mike Harrison refined the discussion by suggesting the focus should be on RevPAS (Revenue Per Available Site), not just ADR (Average Daily Rate), noting that every property's demand will dictate the correct price. He shared that his company realized they were leaving a considerable rate on the table at one property and is implementing a strategy to raise its ADR by $25, which could yield $2 million. Angee Cozik confirmed that the advice on not being scared to raise prices was a key takeaway that both she and Patrick McCormick are bringing back to their business.The panel also shared their most interesting conference conversations and their "origin stories" in the industry. Patrick McCormick’s most memorable moment was being stopped by a subscriber of his YouTube channel, Travels with Delaney, which reminded him of the greatness of the RV camping community and its inviting nature. Terry Munoz’s highlight was speaking with a client ready to break ground after receiving permits, which brought back his passion for developing a blank slate and creating places for family memories. Erica Edmonds was moved by a conversation with a girl named Lauren affected by Hurricane Helene, praising the OHI Foundation for "swoop[ing] in" to give hope and relief. Mike Harrison’s interesting conversation was a non-business-related discussion with Eric Stumberg about travel, which he noted naturally highlights the value of networking and human connection. Greg Emmert expressed astonishment at the OHI team's hard work, seeing them constantly getting feedback and taking notes from attendees.The panel also shared their personal journey, revealing a wide range of entry points into the outdoor hospitality industry.Terry Munoz started his career in 1988 as a college student, initially taking a part-time job as a "Ranger" with Thousand Trails. His passion for elevating other people fueled his growth from that entry-level position into property management and development within the industry. Mike Harrison's journey had two distinct phases: it began in 1987 in food and beverage, which led to a 25-year career in the hotel business, driven by a passion for service. His second start in outdoor hospitality came as a result of being laid off during COVID, an event he refers to as a "misfortune comes fortune" moment that led to a great new opportunity.Greg Emmert's entry into the industry was sparked by his father, who, suffering from "armchair quarterbacking," decided to purchase a campground. This "trial by fire" experience provided immense learning and is what keeps Greg in the industry today. Angee Cozik and her husband entered the business as a retirement plan after selling their body shops. Their first year was tough, but things improved significantly after meeting Patrick McCormick and investing heavily in their park. Patrick McCormick had a 35-year career in the hotel business before becoming a business teacher. He began RVing in 2005 and launched his YouTube channel, Travels with Delaney, in 2017. He connected with Angee Cozik via Instagram and was eventually promoted to manager of Happy Acres Campground, completing a "full circle" back into hospitality. Finally, Erica Edmonds transitioned from managing a grocery store during the pandemic to the outdoor hospitality industry, where she found an adventure that she loves.Terry Munoz asked Erica Edmonds for ideas to boost OHI Foundation fundraising. Edmonds suggested increasing visibility by engaging young professionals to challenge attendees to donate and by showcasing the Foundation's impact through videos and interviews. David Basler announced that the next conference will be in Fort Worth, Texas.

In the latest episode of MC Fireside Chats, guest host Scott Bahr of Cairn Consulting Group led a dynamic conversation featuring Simon Neal, Founder and CEO of Camp Map, and Rafael Correa, President and CFO of Blue Water Hospitality. The episode also included a special check-in from Brian Searl, Founder and CEO of Modern Campground, reporting live from the massive SETT Conference in France.The discussion centered on key insights gathered from recent industry events and explored the contrasts between the European and North American outdoor hospitality markets — particularly in terms of guest experience and value proposition.The discussion kicked off with Simon Neal sharing insights from the Croatian Camping Congress. Simon noted that the European season was "good, not fantastic, but good," with average growth of 6% to 10%. A distinctive trend observed was a move toward more stay-at-home vacations, which was particularly noticeable in the Dutch market. He recounted a story from Holland where great weather led to Dutch people staying home, filling up local campsites. This unexpected influx led to complaints from the local population about noise and overcrowding, prompting the government to immediately increase the sales tax (VAT) on outdoor hospitality from 9% to 24% for the next season. Simon also clarified the European camping definition, stating that a tent site and a camper/RV site are often the same, accommodating both tents and European-sized RVs (vans). He estimated that roughly 40% to 50% of European guests use tents, 40% use vans/small RVs, and the rest opt for glamping or mobile homes.Rafael Correa followed by sharing his experience at the Jellystone Symposium and the tail end of the Sun Communities Elevate Conference in Orlando. He mentioned key announcements, including the retirement of Rob Shooter from Jellystone and the introduction of the new Sun Communities CEO. He praised the new CEO as a "super sharp guy" and first-class gentleman. Rafael noted the convenience for Blue Water, which manages both Sun and non-Sun Jellystone properties, to have both conferences buddy up, allowing for an internal "Blue Water powwow".The conversation then shifted to the SETT Conference in France, where Brian Searl was attending. Brian expressed that the conference had "humbled" him, noting that it hosts around 20,000 attendees and 730 exhibitors across numerous massive buildings, dwarfing the scale of typical North American conferences like OHI. Simon Neal added context, mentioning that France alone has 12,000 campgrounds, making it the country with the largest number of campgrounds in Europe and possibly globally. Rafael Correa noted the vastness of the show for a strictly outdoor hospitality event and questioned the difference in unit types, noting that European camping doesn't typically feature the "giant RVs" common in the US.Brian Searl went on to state his view that the European camping market, particularly in France and Croatia, is about 10 years ahead of the US, primarily due to their intense focus on the entire guest experience. He described the SETT exhibition floor as having everything needed to build and run a camping/glamping site, from power tools and shower fixtures to full-out glamping structures and tiki bars that serve inside-to-outside. He contrasted this with the US approach, where many items would be sourced from major retailers. Brian highlighted the European focus on small details within the accommodations, ensuring comfort and connection to the outdoors, often with large glass doors. Simon Neal affirmed that this focus is driven by the fact that Northern Europeans travel to the south for their two-week summer holidays and expect a great, high-quality experience, which has led to intense competition and evolution in quality.Rafael Correa acknowledged the European emphasis on "form over function" and design. He also touched on the economic side, noting that US camping's historical origins are in affordability, but the industry is now serving a higher end of the spectrum. Rafael argued that while dynamic pricing is now accepted, the key word moving forward is "value," and campgrounds must "level up" to deliver value commensurate with rising prices. Brian Searl stressed that value delivery can be achieved in "10,000 different ways" and doesn't require a multimillion-dollar waterpark, but rather a focus on what the specific niche and buyer persona at that campground expects.Scott Bahr brought up research showing a decline in the value guests assign to the glamping experience in the US over the past year, moving it from one of the better values in travel to the bottom third. Rafael Correa believed this is because the experience is not defined solely by the quality of the tent or bed, but by hospitality, sharing that the friendly staff at his hotel was the most impactful part of his stay. Scott Bahr confirmed that over 80% of outdoor hospitality guests include staff interactions in their definition of hospitality, making it the minimum point of entry. Brian Searl agreed that this focus is a challenge for some US operators who have not needed to change their hospitality approach for 40 years. Rafael Correa added that the difficulty lies in scaling hospitality from the family-run model to the multi-property operator model.The segment closed with all three men discussing their goals for the upcoming conference season, specifically the OHI and KOA conventions. Simon Neal was looking forward to attending OHI for the first time, connecting with industry contacts, and learning more about the fastest-growing US market. Scott Bahr was seeking much-needed socialization after being immersed in data, looking for "unvarnished" in-person conversations. Rafael Correa was focused on gathering insights from peers and vendors to inform Blue Water’s strategy for the coming year. Brian Searl, jokingly prioritizing dessert and his need for forgiveness, echoed the sentiment of continuous learning from diverse global markets.

The recent episode of MC Fireside Chats focused on the evolving world of outdoor hospitality—particularly the glamping sector—and its strong emphasis on enhancing the guest experience. Guest hosts Greg Emmert, founder of Vireo Outdoor Hospitality Consulting, and Scott Bahr, president of Cairn Consulting Group, guided the conversation alongside Brian Searl, who joined remotely from Croatia.The discussion is framed by the concept that regardless of geographic location or cultural differences, the core challenges and goals in outdoor hospitality remain universal. Brian Searl, joining from a remote Airbnb in Croatia, shares insights from the local camping conference, noting that European "Open Air Resorts" face similar struggles to North America regarding permitting, regulations for mobile homes, and, most importantly, the rising demand for unique guest experiences. He also highlights impressive, high-end developments in Croatia, such as RV sites with private pools.A central theme introduced by Greg Emmert is that glamping operators are setting the pace for the rest of the outdoor hospitality industry by being "further ahead" in curating unique experiences. Scott Bahr concurs, stating that the glamping sector is actively moving beyond merely offering a "unique accommodation" to providing a "unique experience," a shift that is critical for success in the modern market.The guest panel brings this concept to life with diverse real-world examples, starting with David Byers, Chief Visionary Officer for Canadian Sleeping Barrels. David, a supplier, explains his product—barrel-shaped accommodations with a large acrylic viewing bubble—and reveals his strategy for driving bookings for his clients: offering custom airbrushed murals on the barrels. This artistic personalization encourages repeat bookings as guests seek to stay in different themed units, transforming the investment into a "Return on Emotion" (ROE), not just a standard return on investment.Another unique perspective is provided by Steph MacDonald, owner of the single-unit Quabbs Cabin in Wales, UK. Steph demonstrates that success isn't determined by scale. By focusing on a single, luxury, romantic, and dog-friendly cabin, she offers an extreme level of luxurious exclusivity and a highly personal connection to her guests. Her success has been fueled by transparently sharing the cabin's build process on social media, fostering an online community that converted into loyal repeat customers and advocates.Steph further elaborates on the successful blend of luxury with sustainability at Quabbs Cabin. Initiatives include solar power, water recycling, using reclaimed and sustainable materials, and a wood-fired hot tub, using wood sourced directly from the farm. She points out that by maintaining high standards of luxury alongside these eco-friendly practices, she is actively dispelling the perception that sustainability must equate to a downgraded guest experience, which has garnered positive attention from the media.MacKenzie Whitsell, owner of Wild Ride in Connecticut, showcases how a mission-driven business can create the ultimate curated experience. Her glamping domes are set on a mustang sanctuary for formerly wild horses. The accommodations are merely a base for guests to engage in immersive, equine-centered activities, such as helping with the evening horse feed and taking guided hikes. MacKenzie's approach successfully draws in both horse enthusiasts and the wellness crowd, offering activities like yoga, sound healing, and a commitment to reconnecting with nature and animals.The experts also spend time wrestling with the term "glamping" itself. Brian Searl notes that major hospitality brands like Marriott and Hilton are investing in the space but often avoid the term, preferring phrases like "outdoor experience" or focusing on "cabin rentals." Scott Bahr's data suggests that for consumers, the most common definition is simply "elevated camping." The panel concludes that the term should be highly inclusive: if the property successfully connects people to nature and the outdoors, and provides a level of quality and service, it fits the bill.Looking forward, the operators detail their plans for future growth and improvement. MacKenzie Whitsell is focused on continuous enhancement of the entire property, planning to beautify trails, add more common area gathering spots like hammocks and fire pits, and integrate technology via an app-based interactive scavenger hunt to encourage guests to explore the 150-acre property. This strategy is specifically aimed at catering to the younger, Gen Z demographic who seek controlled social interaction alongside personal space.Finally, David Byers, the supplier, and Steph MacDonald, the singular-unit owner, conclude their forward-looking statements. David reveals that demand for Canadian Sleeping Barrels is strong enough that he's opening a second shop to double production capacity to 300 units per year, with sales extending across the globe, including Sardinia, Italy. Steph, meanwhile, remains committed to her one-cabin operation, prioritizing the high-touch, personal luxury experience that she has found to be so successful, ensuring the highest level of care and consistency.

In the recent episode of MC Fireside Chats, hosted by Brian Searl, the theme was "Marketing, AI, and Technology" within the outdoor hospitality industry. This discussion included recurring guests Greg Emmert, Founder and Principal at Vireo Outdoor Consulting, and Matt Whitermore, Director of Market Expansion at Climb Capital and Unhitched Management, along with special guest Brent Parker, CEO of OpenCampground.The core concept that emerged was that technology, particularly Artificial Intelligence (AI), should be "invisible" to the guest to be most effective. The guests agreed that AI's best use is as a "force multiplier" that enhances the overall human experience in outdoor hospitality.The panel first explored the application of AI in operational aspects. Matt Whitermore shared his initial skepticism regarding AI phone systems but acknowledged their significant value in reliably ensuring calls are answered, particularly during off-hours or in remote locations. The consensus was that technology's paramount function is to streamline the booking process, thereby allowing guests to disconnect and enjoy their stay faster once they arrive.Data analysis and personalization were identified as another crucial area where AI could be leveraged. Brent Parker confirmed that AI-driven analysis of customer data could generate tailored reports for park owners and facilitate highly personalized guest service. The panelists contemplated a future where AI could recommend the perfect campsite to a guest, going beyond a simple list of options by factoring in preferences for seclusion or specific amenities.The conversation then shifted to the future of how guests will discover and book their stays, and the likely impact of personalized AI agents on website traffic, brand loyalty, and Online Travel Agencies (OTAs). Host Brian Searl proposed that company websites might soon simplify, potentially evolving into basic APIs that feed inventory directly to AI systems, enabling a truly seamless booking experience. Brent Parker echoed this sentiment, suggesting that platforms like OpenCampground are moving toward a state where users can verbally "speak" a request—such as to build a custom housekeeping or maintenance feature—and have the AI automatically create it.Finally, the group addressed the difficulties of technology adoption among older generations in the workforce. Matt Whitermore emphasized that while AI is unlikely to fully replace human workers, those who successfully embrace and master AI tools will be capable of performing the job functions of multiple people. He cautioned that a failure to adopt this new technology will ultimately lead to obsolescence. Greg Emmert added a balancing perspective, noting that job functions requiring an undeniable physical presence, such as property due diligence, still have a considerable "runway" before they become susceptible to automation.

The episode of MC Fireside Chats, hosted by Brian Searl (Insider Perks and Modern Campground), opened with lighthearted chat about Brian's new "Irish look" before diving into industry matters with his recurring and special guests. The recurring panel included Mike Harrison (CRR Hospitality) and Sandy Ellingson (Sandy Ellingson, LLC), joined by special guests Sangeetha Ramkumar (Dunya Camp) and Hannah Terry (Wildwoodland Retreat).The discussion initially focused on major industry news, with Sandy Ellingson sharing the "uproar" over the new NEC 551 electrical code release. She clarified that AI-written articles had caused widespread panic by incorrectly stating campgrounds needed to immediately upgrade all pedestals. She assured operators that the requirements primarily target RV manufacturers (OEMs) and advised against immediate panic, promising a detailed paper and podcast with an author of the code to offer correct guidance.Mike Harrison then brought up the ongoing post-Glamping Show discussion regarding Marriott's Bonvoy Outdoor Collection announcement, calling it a "great evolution" for the space. He asserted that, regardless of how the properties are defined, this move will bring "incredible" awareness, distribution, marketing, and data to the entire outdoor hospitality sector, accelerating its evolution.Brian Searl and Sandy Ellingson briefly countered, questioning the collection's benefit to the existing glamping industry since Marriott appears to be strategically avoiding the word "glamping" to prevent confusion with older, less luxurious definitions of the term. Sandy noted that her research indicated the word "glamping" was originally confusing, leading hotel chains to prefer "Luxury Camping" or "Outdoor Hospitality."Sangeetha Ramkumar, with 11 years of experience at IHG (InterContinental Hotels Group), confirmed this strategic avoidance, stating that large companies prefer not to "spend a lot of money to overcome existing meanings." She predicted that major hotel chains will not pursue deals with small, independent properties but will wait to acquire consolidated entities or purpose-built brands like Under Canvas or Postcard Cabins, suggesting that this acquisition strategy is the future for luxury outdoor hospitality.Sangeetha then introduced her property, Dunya Camp, a luxury glamping site in North Georgia. The camp was born out of a desire to reconcile her "inside cat" hotel background with her "outside cat" husband's love for camping. Her goal was to create a destination that felt highly "transportive" and "bespoke" through focused, crafted design, drawing inspiration from old-school luxury hotels, African safari camps, and Moroccan riads.The conversation shifted to the importance of operations in supporting the luxury experience. Sangeetha highlighted that maintaining the pristine condition of the property is paramount, as a ratty appearance can quickly destroy the first impression, even if the unit is clean. She revealed that Dunya Camp operates on a consolidated check-in schedule (Mondays, Wednesdays, Fridays) to ensure efficient cleaning by crews traveling from Metro Atlanta and to maintain privacy and quiet for guests, treating the stay like a "show" with set start and end times.Hannah Terry then introduced her property, Wildwoodland Retreat in the UK, a tiny operation started 10 years ago to diversify her small family farm. Motivated by a need for self-sufficiency after a career-ending illness, Hannah used the money from selling her house to buy two Shepherd’s Huts instead of one costly treehouse. She spoke honestly about the hard work involved, running the operation herself while raising two young children, and the later decision to stop using tents due to the UK's rainfall causing mold, eventually pivoting to simple camping pitches which, surprisingly, have proven more financially successful than the glamping units.Hannah explained that the glamping market in the UK is now "swamped" and consumer demands have risen drastically for high-end features like hot tubs, which she resists due to the intensive operational load. Mike Harrison offered quick operational advice, advising Hannah to focus on the profit dollars of glamping rather than the margin of camping, and to maximize her higher-paying units if demand proves sufficient. Sandy Ellingson further suggested that Hannah explore agritourism, sharing success stories of farms where the experience of being around livestock (goats, cows, chickens) is enough to attract a large volume of campers, regardless of accommodation type.Finally, Hannah shared her retreat's unique selling proposition: Goat Yoga and Goat Walking, which she found to be her most popular offerings, particularly the Goat Yoga. Interestingly, she noted that 90% of those booking the animal experiences are not overnight guests, suggesting a marketing disconnect she needs to address. She closed the show with exciting news: she purchased four baby goats to host special indoor Goat Yoga sessions during the winter, which Brian Searl vowed his girlfriend would book immediately. The episode concluded with a final call to action for operators to focus on the human element, attention to detail, and a clear understanding of the customer's desired experience.

The October 8th episode of MC Fireside Chats, hosted by Brian Searl and featuring recurring guest Scott Foos, along with special guest Stephanie Kichler, navigated the dynamic landscape of the outdoor hospitality industry, focusing primarily on glamping, the guest experience, and the impact of major industry news. Despite several expected guests missing the episode, the conversation was rich with personal insights and professional perspectives.Brian Searl kicked off the podcast, welcoming listeners and addressing the noticeable absence of several scheduled guests, playfully attributing it to either the excitement of the Glamping Show or the recovery afterward. The core agenda for the chat was set to include a recap of the recent Glamping Show, the significant Marriott Outdoor Collection announcement, and a potential discussion on the future of marketing with Sora 2 (an AI technology), though the latter topic was deferred due to time.Scott Foos, a Managing Partner and co-owner of Horizon Outdoor Hospitality, introduced his firm as a third-party management and professional services company dedicated exclusively to the outdoor hospitality space. He expressed excitement to be back on the show, noting that the focus for operators remains on continually enhancing the guest experience.Stephanie Kichler, the General Manager of BaseCamp 37, was introduced as the special guest. She described her property as a 10-acre glamping site in Southern Utah, situated near major national parks like Zion, Bryce, and the Grand Canyon. BaseCamp 37 is an independent, woman-owned business, running five tents and celebrating its ninth year of operation, notably as one of the region's first glamping sites. Stephanie proudly mentioned their commitment to being eco-friendly and primarily solar-powered, illustrating the unique challenges of off-grid living, even as they've added amenities like fiber internet and city water for guests.The panel dove into a recap of the recent Glamping Show. Scott Foos noted that the event continues to be a source of inspiration, showcasing the industry's commercial growth and innovation, from various physical units like cabins and tents to on-site activities. Brian Searl acknowledged that the show, despite a management transition, maintained its core feel and content, including presentations from established players like Bolt Farm Treehouses and HoneyTrek.Stephanie Kichler, who was unable to attend as a small, two-person operation, highlighted her company's desire to attend for networking and learning real-world troubleshooting stories from other independent operators. She emphasized that practical strategies—such as handling wear and tear in the desert environment, dealing with permitting, or managing challenges like the closure of National Parks—are often more valuable than seeing new corporate designs.The conversation shifted to the vital role of the personalized guest experience, a topic close to Stephanie's heart. Drawing on her background as a public school teacher, Stephanie explained that BaseCamp 37's approach involves a personal check-in for almost all guests. She personally greets them, gives them a tour of their tent, explains the solar power system and heaters, and walks them through the guest lodge amenities. She considers this one-on-one support and presence on the property a key amenity that helps first-time campers feel comfortable, welcome, and at home, an effort reflected in their positive reviews.Scott Foos affirmed that this warm, human touch is one of the hardest and most important elements of hospitality, especially as properties scale. He suggested that while technology and AI can help operators automate tasks like housekeeping to improve margins, the ultimate goal should be to free up staff to invest more time in the personal connection and welcoming experience. Brian Searl agreed, proposing that AI could work behind the scenes (e.g., researching guest preferences to personalize a welcome with their favorite snack) without guests needing to "see the technology."Stephanie Kichler elaborated on the challenges of running a small, independent operation in the desert. The constant battle against the elements—the desert sun and sand—makes resources highly consumable, leading to a roughly two-year lifespan for their safari tents and perpetual maintenance needs. Additionally, being located eight miles outside Kanab, Utah, on a dirt road, means handling rural life realities like keeping the property clean, maintaining the solar-powered system, and occasionally shooing away neighboring ranchers’ cattle, which can find their way onto the property due to Utah’s fence-out laws.Scott Foos related this to the wider issue of burnout for owners, noting that while the personal touch is vital, it’s also the hardest to scale and sustain without support. The panel discussed the importance of framing expectations for guests, using the example of mice: instead of a "do not" list, Stephanie educates guests by saying they will hear mice outside, so to keep them out of their tent, they should secure their food. This technique helps manage expectations, ensuring guests feel comfortable when they encounter the realities of an outdoor, off-grid environment.The conversation moved to the announcement of Marriott’s Outdoor Collection by Marriott Bonvoy, an unsurprising development following their acquisition of Postcard Cabins and partnership with Trailborn Hotels. Scott Foos explained that this platform allows guests to earn and redeem Bonvoy points at associated properties, which are typically lodging units, but not currently RV sites. He noted that the mass implementation of this is yet to be determined, as a high key count (number of units) minimum for franchising (historically around 70) might not fit the vast majority of smaller glamping operations.Stephanie Kichler drew a parallel to the now-closed REI Experiences, but maintained an optimistic view. She suggested that a major player like Marriott entering the space helps elevate the entire glamping community, making it more approachable for a larger audience, which ultimately benefits all operators.Brian Searl played devil's advocate, questioning whether Marriott—which has thus far avoided using the word “glamping” in its main branding for the collection—will actually raise the profile of the glamping industry, or simply brand the new offerings as "cabin rentals" or "Marriott experiences." He further suggested that the move could raise guest expectations for independent operators like BaseCamp 37, with guests potentially demanding the amenities of a five-star resort (hot water, AC, luxury bedding) at a more rustic site.The discussion also touched on the fragmentation of the outdoor hospitality industry and the growing necessity of classifying properties to better understand performance metrics and guest expectations. Scott Foos noted that many institutional properties are combo properties with both lodging units and RV sites, which currently complicates their participation in the Outdoor Collection. The panelists agreed that the ultimate goal remains to make outdoor experiences more accessible and memorable, regardless of the accommodation type.In their closing thoughts, the guests underscored the primary mission of the industry. Stephanie Kichler shared a personal final thought: that glamping is uniquely positioned to inspire people to care for the outdoors. By creating positive memories in nature, the industry encourages guests to become better stewards of the environment, which she finds personally inspiring.Scott Foos emphasized that despite the big industry news, operators must stay focused on what they can control: the guest experience, ensuring the human element remains central to every connection. Brian Searl concluded by encouraging operators not to be afraid to create experiences that don't require millions in capital but simply require a clear understanding of what their specific guest truly desires.

The MC Fireside Chats episode on October 1st, 2025, was recorded live at the Glamping Show USA, with host Brian Searl guiding a wide-ranging discussion on the current trends and future of the outdoor hospitality sector. Brian Searl was joined by a distinguished panel that included Mike Harrison from CRR Hospitality, Sven Schuurmans of Glampings.com, Ann Howard from HoneyTrek, Tori Bolt and Seth Bolt of Bolt Farm Treehouse and Bolt Coaching, consultant Greg Emmert of Vireo, and technology expert Ari Smith of Fat.Rat.AI and Balance Farm. Sarah Riley, the Co-Conference Director, also joined the conversation later to share her unique perspective on managing the event's transition.The discussion began with the panelists sharing their experience and perception of the Glamping Show's evolution. Mike Harrison noted that over his four years of attendance, the show has matured significantly, moving past being primarily for "dreamers" to now attracting builders, developers, and investors from other sectors like multifamily and traditional hospitality. He found this year to be his favorite, citing the high quality of structures, the variety of units, and the exciting diversity of attendees, including international guests. Sven Schuurmans, whose company Glampings.com is an online booking platform focused on Europe, echoed this, mentioning that this was his second visit and he saw a clear development in the variety of accommodation and the sophistication of the technology being presented.Ann Howard reflected on the show’s history, recalling that the first event was held in a Hilton, which attendees felt was contrary to the spirit of glamping. She praised the current outdoor setting for allowing attendees to "touch and play and explore" the structures, and she commended the American Glamping Association (AGA) for making the first day an invaluable foundational learning experience for newcomers. Ann Howard specifically noted that the community built over the years feels like a homecoming, fostering genuine relationships that extend beyond the conference floor. Tori Bolt and Seth Bolt, who were speaking at the show for the first time, expressed excitement, with Tori noting the visible improvement in the quality and quantity of vendors and speakers, stating the show felt "5% better" than the previous year's event.Seth Bolt emphasized the "pioneer spirit" of the show, which he sees as a rebellion against the constant noise of modern life. He stressed that the core ethos of glamping is connecting people with nature and providing unique experiences that offer far more than just a place to stay. Seth Bolt shared that Bolt Farm's journey taught them the risk of building unique ventures without guidance, which is why they started Bolt Coaching—to help others navigate the complex process of construction, operations, and team building. Greg Emmert, who was initially recruited to help hold the microphone, added his perspective, noting that the conference acts as a "spark," re-energizing his forward-thinking, progressive approach to consulting.The conversation then delved into the crucial role of technology and AI, with Ari Smith providing his key takeaway that attendees are now fully embracing the need for AI, asking about its implementation rather than its utility. Ari Smith emphasized that this acceleration of technology is not just about automating tasks, but about delivering personalized intelligence that optimizes the entire guest experience. Mike Harrison agreed with the concept of a "smart cabin," stating that true smartness means knowing, for example, the right time to have a guest's coffee ready based on their profile, rather than just simple voice commands, which Ari referred to as a "chip sale" from 15 years ago. Ari Smith stressed that this is the world "bending to the guests" and that glamping professionals’ enthusiastic approach to disruption is a rare and powerful thing.Ann Howard pivoted the discussion to sustainability, stressing that glamping operators should be leaders in this area because their audience inherently cares about the environment. She advocated for reframing the conversation to focus on regenerative resorts and their positive footprint. Greg Emmert, a conservationist, agreed, but pointed out that a primary barrier for many consulting clients is seeing sustainability as a cost, similar to complying with the ADA, rather than an asset. He argued that operators must properly "tell the story" of their environmental efforts—like creating pollinator plots—to connect with guests and translate the effort into a higher ADR.Greg Emmert also raised a specific concern as a conservationist: the amount of glass in new glamping structures. He noted the lack of visible mitigation strategies to prevent bird collisions, which kill up to a billion birds a year, and urged manufacturers to build conservation into their designs from the ground up. Mike Harrison followed up by sharing his advisory perspective on finding a balance between sustainable behaviors and the business's bottom line, and he also contributed to the conversation about the diversity of glamping, arguing that it is an open industry where glamping is defined as any unique accommodation that isn't a tent or RV.Sarah Riley provided her view as Co-Conference Director, noting that the most challenging aspect of taking over the show was the transition, but she credited the new owners, Emerald Exposition, for investing so heavily in the industry and allowing the veterans to guide the content. She noted that the glamping sector is maturing, with attendees possessing much more knowledge now, which means the conference needs to evolve to provide higher-level content. Sarah Riley also commented on the Marriott announcement, saying it signals a major shift that will bring distribution and awareness, but that the industry needs to be proud that they are "way ahead" in defining the experience.Following Sarah's contribution, Mike Harrison expanded on the Marriott Outdoor brand announcement, which includes four to fifty properties across the US. He argued that the entry of a major player like Marriott is a positive development that will bring financial investment, technology, and widespread awareness to the space. Ann Howard questioned whether the boutique operators should create their own loyalty point system to "share these guests" and prevent Marriott from dominating the market, to which Mike countered that the true value will be in access and exposure to Marriott's millions of members, not points.In closing, Sven Schuurmans spoke about the European market, where parks often copy each other's glamping concepts, making the diversity seen in the US market a source of inspiration. He noted that the focus in Europe is on adding amenities like hot tubs and saunas to attract guests. Greg Emmert concluded by affirming that the conversation about conservation was his most interesting takeaway. Mike Harrison’s final thought centered on the importance of continuous education and learning, citing that Greg’s point about bird collisions was an important takeaway he would immediately implement in his own developments. Brian Searl wrapped up the show, summarizing that the key takeaway is the sheer diversity of voices and learning opportunities that can only be accessed by attending the show in person.

The MC Fireside Chats episode on September 24th, 2025, hosted by Brian Searl, dedicated its discussion to the rapidly evolving intersection of Marketing, AI, and Technology within the Outdoor Hospitality and Recreation Industry. Brian Searl, upon his return from Ireland, welcomed an expert panel including recurring guests Mychele Bisson (CEO of Bison Peak Ventures), Kurtis Wilkins (RJourney), Cara Csizmadia (President of the Canadian Camping and RV Association, CCRVA), and Greg Emmert (Founder & Principal Consultant at Vireo), along with special guests Wesley van der Plight (EasySecure, The Netherlands) and Ari Smith (FatRat.AI & Balanced Farm Glamping).The conversation began with updates, with Mychele Bisson sharing that Bison Peak Ventures had experienced a successful year and was in the process of closing its Alaska park for the season. The focus quickly shifted to automation when Kurtis Wilkins detailed RJourney’s emphasis on robotics, specifically for cost-saving tasks like large-area cleaning in clubhouses and utilizing automated lawnmowers, noting the strong demand that has led to sold-out production lines for these systems. Brian Searl reinforced this point by sharing the example of Figure's Project Go Big, which is deploying humanoid robots in residential units for chores like laundry and meal preparation, highlighting the swift acceleration of these technologies.Ari Smith, whose background includes AI and computer science at MIT, confirmed the accelerating pace of production for these technologies, attributing it to massive investment. He connected his technical expertise to his luxury, off-grid eco-resort, Balanced Farm, which he and his wife built. Ari explained that they are leveraging various forms of automation, including a GPS-routed snowblower, and critically, a private LLM (Large Language Model) for localized intelligence. He stressed that maintaining a private model is essential for providing a personalized guest experience while ensuring data sovereignty and protecting customer information. Kurtis Wilkins validated this strategy, confirming that RJourney also utilizes a private model to protect their extensive customer data and business practices from competitors.The discussion then turned to the challenge of industry adoption, with consultant Greg Emmert noting that AI changes "everything" in his recommendations, but the key obstacle is overcoming the resistance of "mom-and-pop" operators. He compared the struggle to the early days of teaching people about the internet and proposed introducing AI as a "gateway drug," suggesting simple uses like using the tool to "polish that email" to improve guest communication quality. Brian Searl countered that focusing on this entry point can be dangerous, suggesting that operators may miss the fundamental shift where AI agents will increasingly digest information directly, potentially making traditional concerns about website headlines and branding irrelevant.Cara Csizmadia reinforced the urgent need for adaptation by highlighting a significant demographic shift in guests, noting that her 15-year-old son defaults to using Chat GPT with a voice interface to find campground information, completely bypassing Google. She stressed that current campground owners, many of whom have been successful by "doing things the same way," must recognize that the younger generation they need to attract has fundamentally different technological expectations. This led the panel to discuss the need for diversification and specialization, with Wesley van der Plight mentioning a successful Dutch park that caters specifically to a niche market: "girlfriend groups," offering tailored amenities like hot tubs and wine.Bringing a European technology focus, Wesley van der Plight explained that smaller, independent parks in the Netherlands are often more innovative than larger chains, driven by competitive pressure. His company, EasySecure, developed the Ultimate Guest Journey solution to streamline the guest experience with seamless access control. This system connects to different software via APIs, allowing guests to check in and use a mobile key to open their mobile home, or even use facial recognition (with a dynamic QR code alternative) to enter the swimming pool. This high-tech approach means front desk staff only have to check in a small percentage of guests, enabling them to focus on being a "host again and not an administrative desk clerk."The panelists agreed that this technology enables hyper-specialization and allows operators to cater to diametrically opposed customers. Ari Smith argued that an efficient, AI-driven backend allows operators to deliver high-touch service and economies of scale while still serving guests who want to completely "disconnect." He shared a personal example of an isolated Irish treehouse stay that successfully combined nature with smart home technology, such as automated retractable blinds, demonstrating the seamless blend of both.In their concluding remarks, the panel emphasized that the convergence of aging demographics, rising guest expectations, and rapidly commoditized technology is creating an inflection point in outdoor hospitality. Kurtis Wilkins reiterated that the high-end luxury camping and glamping experiences, like those provided by Ari, are driving expectations upward across the entire industry. Ari Smith concluded by warning that the majority of operators who resist this change will either "fall by the wayside or get gobbled up," urging everyone to constantly look for opportunities to disrupt themselves.

On a recent MC Fireside Chats, guest host Rafael Correa, who serves as President and CFO at Blue Water, welcomed an esteemed panel to discuss the state of the outdoor hospitality industry. He was joined by Jeff Hoffman of Camp Strategy, Mike Harrison, Chief Operating Officer of CRR Hospitality, and Sandy Ellingson, a passionate campground advocate. Kicking off the discussion, Correa asked each guest for a brief introduction and to share a topic they are currently focused on.Sandy Ellingson, serving as a campground advocate, was the first to speak. She explained her work in bridging the gap between the industry and individual campgrounds. She is currently passionate about a new project that aims to facilitate a partnership to improve service. Jeff Hoffman, who works as a consultant to help smaller campgrounds become more profitable, expressed his interest in the future of camping, specifically where the industry is headed for the 2026 season. Mike Harrison, whose company owns, manages, and consults for outdoor hospitality properties, said his biggest focus is on preparing for 2026, which he believes will be a challenging year.The group then delved into a retrospective of the 2025 season. Rafael Correa noted that while it wasn't a "breakout year" overall, he saw a significant revenue slide in more distant, destination-oriented parks. In contrast, local campgrounds performed better, and he saw a bright spot in vacation rentals and unique accommodations, which are on an upward trajectory. Mike Harrison agreed, mentioning that his properties in the southern US have been seeing similar trends for some time. He drew a parallel to the hotel industry, where high-end and economy properties are succeeding while the middle tier struggles.However, Sandy Ellingson challenged this perspective by urging the industry to look deeper into the "why" behind declining transient numbers. She cited research suggesting that the industry is losing more campers than it's gaining. She pointed out that new demographics are not embracing camping because of increased competition, higher prices, and the loss of tent camping—which she called the "gateway drug" for the industry. She also shared anecdotal evidence from campgrounds suggesting that people who bought new RVs are canceling trips because their units are in the shop or haven't been delivered yet.The conversation then shifted to innovation and adapting to a changing market. Mike Harrison philosophically stated that owners and operators must act proactively rather than simply letting circumstances happen to them. He emphasized that campgrounds that do not evolve their technology, marketing, and focus on customer experience are "doomed to have a very tough year." Jeff Hoffman agreed, noting that while the industry hasn't yet seen the widespread closures that happened in the hotel industry, it is heading that way for campgrounds that fail to keep up with modern standards.A specific point of innovation they all discussed was the rapidly evolving role of technology. Mike Harrison talked about his company's push to use AI for answering phones and reservations, describing it as an "elementary school" tool that will quickly advance to "middle school" and beyond. He highlighted that AI agents don't have "bad days" and won't miss phone calls, making them a crucial next step for increasing phone coverage. Rafael Correa shared a personal example of how a refined digital marketing strategy for a single hotel resulted in an 18% revenue jump, proving the critical importance of a comprehensive digital presence.Sandy Ellingson then introduced a "somewhat controversial" topic: the industry's increasing move toward long-term and annual stays. She voiced her concern that many large park groups are shifting away from transient sites, not only taking away recreational spaces but potentially risking legal issues. She worried that campgrounds using recreational vehicles for permanent housing could be reclassified as mobile home parks, which would bring back old regulatory burdens. She also expressed concern that this trend can turn off new campers who may have a poor first experience at a park that is more of a "neighborhood" than a recreational resort.The other panelists addressed her concerns by offering a different view on long-term stays. Rafael Correa explained that for his company, many "long-term" guests use the sites more like a vacation home, visiting on weekends without living there full-time. He also noted that some parks are successfully serving niche markets like traveling nurses. Mike Harrison suggested that this highlights the need for the industry to create a common classification system, similar to the hotel industry's star ratings, so that consumers and investors alike can easily distinguish between different types of parks.The discussion concluded with a segment on personal inspiration and book recommendations. Mike Harrison shared that his team is revisiting the classic "Who Moved My Cheese?" to encourage adaptability in the face of change. Jeff Hoffman recommended "Profit First" for smaller business owners to better manage cash flow, and he also pointed to the core principles found in management systems like EOS and Rockefeller. Sandy Ellingson said her focus on the concept of service has led her to study "Servant Leadership," which emphasizes that the owner's role is to serve the customer. Finally, Rafael Correa recommended the books "The Almanac of Naval Ravikant" and "Sapiens," and he also mentioned a Wall Street Journal article about Comcast’s efforts to reinvent digital advertising for streaming TV. The panelists all expressed their gratitude for the insightful discussion.

On September 10, 2025, MC Fireside Chats was guest-hosted by Zach Stoltenberg, Associate Principal of Architecture at LJA, as Brian Searl was out for the week. The episode featured a discussion on glamping and outdoor hospitality, with special guests including Kelly Jones, Vice President of Operations for Great Escapes RV Resorts; Jayne Cohen from Campground Consulting Group and Glamping Consulting Group; Dawn Farnworth, co-owner of By the Wye glampsite in Wales, UK; and Chang Liang, managing partner at Collective Acre, which operates two glamping resorts in TexasThe show kicked off with a discussion on what's new in the industry. Dawn Farnworth noted a growing trend in Wales and the UK for guests to "escape the tech world," seeking experiences that allow them to switch off and disconnect from Wi-Fi. The conversation also touched on upcoming events, with Kelly Jones mentioning her plans to attend several conferences, including the Jellystone Park Symposium, OHI, KOA conference, and COE. Zach Stoltenberg also plans to attend the KOA and COE conferences, while Jayne Cohen mentioned two of her associates would be at the US Glamping Show.Dawn Farnworth then shared details about her glampsite, By the Wye, located in Hay-on-Wye, Wales. The site, which started as a project during the COVID-19 lockdown, features five safari tents on a 10-acre woodland property. The tents are built on platforms elevated 14 to 15 feet off the ground, placing guests in the tree canopy for a unique, nature-based experience. The site is fully sustainable, with no electricity or Wi-Fi, running entirely on solar power. The furniture is crafted from local wood, including salvaged oak from trees affected by ash dieback.A key aspect of the By the Wye experience is the balance between rustic camping and high-end amenities. The tents are equipped with full en-suite bathrooms and kitchens, providing a "hotel experience in a tent". Farnworth emphasized the importance of this, noting that it brings back guests who might be deterred by a more primitive "muddy tent in a field" camping experience. The site caters to both couples and families, with one tent designated as a "romantic" couples' tent and the other four for families.The discussion moved on to the importance of ancillary revenue and the guest experience. Dawn Farnworth talked about the "hampers" offered at By the Wye, which are baskets of local produce, chocolates, and other items. Guests receive a complimentary hamper upon arrival, and additional, more elaborate hampers can be purchased in advance. Kelly Jones shared a similar concept from Great Escapes RV Resorts, which offers "barkuterie boards" for dogs and "fun in the sun" packages with beach towels and sunglasses, demonstrating that add-ons don't have to be food-related.The show then transitioned to Chang Liang, who discussed Collective Acre's two resorts in Texas: Moon River Ranch and Camp QYB. Moon River Ranch is a 550-acre glamping resort with a safari animal theme, home to over 600 wild animals. The resort is strategically located between major cities like Dallas, Houston, and Austin, making it a popular destination for family gatherings, weddings, and corporate events. It offers a "full ranch takeover" package that includes all accommodations and activities, such as skeet shooting, archery, axe throwing, and kayak excursions.Camp QYB, Collective Acre's second resort, is a 40-acre lakefront property north of Dallas. It serves as a testing ground for different lodging types, including cabins, wagons, and "Area 51 vessels". The site also features 50 RV sites for guests who prefer to bring their own trailers. Liang highlighted that both resorts focus on events and a diverse range of activities, such as a "luxury glamping picnic experience" at Moon River Ranch, which enhances the overall guest stay.A central theme of the episode was the balance between personal touch and technology in outdoor hospitality. Dawn Farnworth emphasized the importance of the owner's presence at By the Wye, noting that her personal interactions with guests, from check-in to ensuring their fires are lit, are crucial for building relationships and creating a memorable experience. The most technical thing they use is a digital guidebook, which provides guests with all the necessary information about their stay and the local area before they arrive, but once they are on site, the tech stops.Chang Liang explained how Collective Acre, operating on a much larger scale, leverages technology to maintain a personal touch. They use a technology stack that includes Guesty and NewBook for operations and automation. This allows them to automate tasks like booking confirmations and sending personalized welcome messages on in-unit TVs, which frees up staff to focus on in-person guest interaction. Jayne Cohen weighed in, expressing her belief that technology is valuable for automating "busy work" but should not replace human interaction, as authenticity is key to true hospitality.The podcast concluded with each guest sharing where listeners can find them and their respective businesses. Zach Stoltenberg thanked everyone for tuning in and mentioned that the next glamping episode would be broadcast live from the Glamping Show.

In a recent episode of MC Fireside Chats, host Brian Searl, from Insider Perks and Modern Campground, led a discussion on key trends and insights shaping the outdoor hospitality and recreation industry. The panel included industry experts such as Simon Neal from CampMap, Scott Bahr from Cairn Consulting Group, Eleonore Hamm and Phil Ingrassia representing the RVDA of Canada and the United States, respectively, and Rafael Correa from Blue Water. Special guests included Whitney Scott from Walden and Steph Curtis-Raleigh from the Glamping Show USA and Glamping Business in Americas.The discussion kicked off with Rafael Correa's observation of a "late summer burst of consumer demand" across Blue Water’s portfolio, a welcome change after a relatively soft spring and early summer. The fall season is also trending positively, driven by "leaf peeping season, Halloween festivities and all that kind of good stuff."Steph Curtis-Raleigh provided an international perspective, noting that bookings in the UK have been slower than usual this summer. She suggested that consumers might be looking for more unique offerings, a sentiment echoed by Scott Bahr, who referenced his research showing that while the desire for uniqueness has slightly waned from its peak, it remains a significant driver for a third of the market. This shift suggests a move away from the novelty of glamping toward a preference for unique experiences, amenities, and services.The conversation then delved into the differences between the UK and U.S. glamping markets. According to Steph, the UK market is predominantly "mom and pop" businesses with a focus on a "lifestyle business" model, often with five or fewer units on a site. In contrast, the U.S. market, driven by its "entrepreneurial spirit," is characterized by bigger, more ambitious projects with a scaling mindset, often attracting investors from finance and tech backgrounds. Whitney Scott agreed, stating that while smaller operations are still the majority, their mindset from the start is often geared toward scaling. Rafael Correa added that in Blue Water’s RV resort portfolio, the glamping components have shown growth and resilience even when RV demand was softer.Rafael also offered insights on differentiation for campgrounds and RV parks looking to integrate glamping. He highlighted that properties can differentiate themselves through location, service offerings, and amenities, citing the example of a Blue Water RV park in Luray, Virginia, with a water park, pickleball courts, and river access. For properties without the capital for large-scale amenities, he suggested focusing on the glamping unit itself, making it "super duper nice," or providing a high-touch, concierge-like experience that connects guests with local activities, a model he attributed to brands like Under Canvas.Phil Ingrassia and Eleonore Hamm, from the RVDA, emphasized the strong connection between the RV and glamping industries. Phil noted that their research indicates about 11% of those who intend to buy an RV have previously rented an outdoor-related accommodation. Whitney Scott reinforced this, explaining that Airstreams and other RVs are a significant part of the glamping world and that the consumer is not "siloed," often exploring the outdoors through both glamping and RVing.Miguel Huerta provided an update from Mexico, where he noted a 20% decrease in demand for hotel rooms, but only a 4% decrease for glamping. He sees increased interest from institutional players like Accor and stressed the importance of the "Five P's of Marketing"—place, product, promotion, price, and people—for success. He specifically warned against fighting for market share based on price alone.The discussion also touched on the future of glamping, with Steph mentioning a steady growth in the luxury end of the market, which operates more like a hotel with spas and restaurants. She also noted a trend toward hands-off, technology-driven operations. Simon Neal shared a story from a European campground that leased space to two different glamping operators: one with mass-produced, closely packed tents and another with a limited number of high-quality, secluded units, both labeled as "glamping" but offering vastly different experiences. This, he said, highlights the importance of "small touches" and creating a "special feel."Whitney Scott explained how Walden is helping the industry with data and intelligence, including a new product called "The Lot" that helps evaluate land for outdoor hospitality development. She also announced a new "consumer report for outdoor accommodations" that aims to simplify the buying process by categorizing the thousands of glamping products available. The sheer number of manufacturers, over 750 in the U.S. alone, highlights the creative and innovative nature of the industry.The conversation also touched on the complex relationship between conservation and development. Whitney Scott spoke about Walden's work in tracking policy changes, such as the shortening of public response periods for developments on federal lands. She also highlighted the "Great American Outdoors Act," which funds conservation through oil money, and the growing trend of public-private partnerships, citing Amazon's investment in an RV park in Oregon. This led to a consensus that the industry's success is tied to striking a balance between development and respecting nature.This discussion is important for the outdoor hospitality industry because it provides a comprehensive snapshot of its current health and future direction. It shows that while the market is maturing, with some segments experiencing a slowdown, there is a clear path to success through differentiation and a focus on the guest experience. The cross-pollination between the glamping and RV industries, as well as the growing professionalization of glamping, means that all sectors of outdoor recreation are interconnected. Understanding these trends, from consumer behavior to policy changes and new business models, is crucial for operators and investors alike to thrive in an increasingly competitive landscape.

The episode of MC Fireside Chats, hosted by Brian Searl of Insider Perks and Modern Campground, centered on the convergence of marketing, AI, and technology within the outdoor hospitality industry. Brian opened the discussion by welcoming back a panel of recurring and special guests: Cara Csizmadia of the Canadian Camping and RV Association (CCRVA), Ravi Parikh, Founder of RoverPass, and Nate Taylor of Taylor Coach. They were also joined later by Greg Emmert, an outdoor advisory consultant. The conversation quickly delved into how these rapidly evolving fields are fundamentally reshaping business operations and consumer behavior.Brian kicked off the discussion by highlighting a major shift in traditional marketing. He argued that long-standing strategies like meticulously crafted email marketing are becoming obsolete as AI begins to summarize content on lock screens, potentially preventing consumers from ever seeing a business's carefully designed call to action. He also touched on the shift in social media from being about friends to being primarily an entertainment platform, where businesses must compete with a massive and growing volume of AI-generated content. He expressed concern that many business owners are like "frogs in a pot of boiling water," unaware of the fundamental changes happening around them.Nate Taylor offered a manufacturer's perspective, emphasizing the importance of authenticity and human connection. He believes the industry has a major "miss" by not fully embracing video content, which he sees as more powerful than traditional email marketing. Nate shared that his company, Taylor Coach, finds success with simple, unpolished videos filmed on a cell phone because they feel genuine and relatable. He argued that consumers prefer to see real people talking about their experiences, and that AI-polished, "perfect" videos can feel fake and remove the human element of the camping lifestyle. He also noted that while AI is useful for back-end tasks like grammar and auto-filling forms, it should not replace the personal touch that builds trust.Ravi Parish approached the topic from a B2B software perspective, highlighting how AI is making it incredibly fast and easy to build websites and create compelling marketing content. He agreed with the shift towards personalized content, suggesting that AI can eventually allow businesses to create hyper-customized videos and messages for individual customers. While acknowledging the overwhelming pace of AI development, Ravi maintained that the core value of a business will always be providing exceptional service. He believes AI's role is to make that service more efficient and personalized, unlocking new business models and industries that were previously too expensive to operate.Cara Cszmadia added an association-level viewpoint, emphasizing the importance of building trust in an age where AI can generate anything. She noted that Canadian campers are embracing technology, but they also want to feel a genuine connection with the brands they support. Cara shared an anecdote about using AI to create a comprehensive development plan for a municipality, revealing how quickly the technology can perform tasks that would have taken a team of people weeks to complete. However, she believes there will always be a place for human oversight, especially in areas where a human touch or critical, on-the-spot judgment is needed.Greg Emmert, joining the conversation late, emphasized that the first step for any business is to define its "why"—its core purpose and target audience—before jumping into marketing and AI tools. He uses AI as an assistant to help clients navigate this philosophical process, calling it a great tool for sparking new ideas and clarifying a business's identity. He echoed the other panelists' sentiments on authenticity, stressing that a business can only effectively market itself if it understands who it is and who it serves. He also joked about the potential for unionized robots that take breaks.The group concluded with a discussion on the future of jobs and society. While acknowledging that AI and automation will likely reduce the need for certain roles, they agreed that new industries and job types will emerge. The conversation also touched on the idea that as technology handles more mundane tasks, humans may have more time for family, leisure, and creative pursuits, ultimately leading to more time for camping and enjoying the outdoors. They ended by encouraging campground owners to embrace technology now, as early adopters will be the ones to reap the rewards of this new era.

The latest episode of MC Fireside Chats, hosted by Brian Searl of Insider Perks, brought together a panel of recurring and special guests to discuss a range of topics impacting the RV and camping industry. The discussion was lively, covering everything from new tax laws to the critical importance of guest experience and operational strategy.The show began with Brian Searl welcoming a mix of familiar faces and new guests. The returning panelists were Robert Preston, CEO of Unhitched RV and Unhitched Property Management; Jeff Hoffman, founder of Camp Strategy; and Sandy Ellingson, an industry advocate. The special guests included Amanda Buswell, Regional Manager for Purity Spring Resort and General Manager for Danforth Bay Camping and RV Resort; Will Kuntzelmann, owner of Smuggler's Notch RV Village; and Rylan Blowers, co-founder of Park Software.Robert Preston kicked off the main discussion by highlighting a new bill that offers significant tax benefits for the industry. He noted two key provisions: the return of 100% bonus depreciation for businesses and the ability for consumers to write off interest on their RV loans. Jeff Hoffman, a former CPA, confirmed the importance of this legislation, stating that it will allow campground owners to deduct the cost of depreciable assets more quickly, potentially reducing their tax burden to near zero if they are building out or adding to their park. Robert emphasized that the bill is unique because it benefits not only park owners but also the end customer, which could drive a much-needed increase in RV sales, particularly for higher-ticket motor coaches.Sandy Ellingson shared her research on current occupancy trends, noting that they have not met expectations this year. She attributes this in part to a gap in "onboarding" new generations into the RV lifestyle. Sandy explained that many campgrounds stopped taking tent campers, which was a "gateway drug" to the lifestyle. The industry, she argues, has become too focused on RVs and is failing to connect with potential campers in other spaces, such as the "Overlanders" community. She stressed the importance of marketing the experience, not just the campsite. Amanda Buswell and Will Kuntzelmann agreed, with Amanda explaining how her properties cater to different audiences—empty nesters and families—by balancing on-site activities with access to local attractions. Will, whose newer park has fewer amenities, focuses on providing detailed information about nearby hiking, biking, and dining to enhance his guests' experience.The conversation then shifted to the role of amenities. Rylan Blowers pointed out that proximity to attractions like national parks is a key indicator of a park's occupancy. Robert Preston, however, offered a word of caution against a "scatterbrain approach" to adding amenities. He argued that if a park is not equipped to handle the operational demands of new offerings (like housekeeping for a glamping dome), it can negatively impact both the staff and the guest experience. He stressed that a business should first serve its team members, who in turn will provide better service to guests. Sandy agreed, citing an example of a park that successfully added premium, low-maintenance RV sites with outdoor kitchens and tiki huts instead of a large number of cabins, which would have increased the operational burden.Rylan Blowers spoke about how software, like his company's Park Software, can play a pivotal role. He noted that a core, easy-to-use system is essential. Beyond that, technology can be used for "demand generation," such as online booking, getting listed on directories, and automating communications like check-in instructions and requests for reviews. He suggested that while a PMS (Property Management System) handles the operational side, marketing and website design are often best handled by experts, especially for larger parks, to effectively drive demand.Jeff Hoffman addressed the common pitfall of campground owners overspending on amenities to "keep up with the Joneses." He advised owners to ensure every investment aligns with their business goals and provides a clear return on investment. He used the analogy of a Kia and a Lamborghini, urging owners to be the "best Kia you can be" by focusing on what's good for their specific market and guest base, rather than trying to be a high-end resort if their budget doesn't allow for it. He also recommended talking to other owners at conferences, but with a critical eye, ensuring that any new idea fits within their unique business model and doesn't overextend their team or finances.

In the recent episode of MC Fireside Chats, host Brian Searl, kicked off with a slightly chaotic but charming start as Searl navigated a remote studio setup. He introduced the diverse panel of guests, including returning speakers Zach Stoltenberg and Scott Foos, new recurring guest Jayne Cohen, and special guests Brian and Ann Konradi. A late but welcome addition to the chat was Casey Cochran from Campspot. A running joke about the exclusivity of their outdoor hospitality businesses set a friendly, casual tone for the conversation.The special guests, Brian and Ann Konradi, owners of The Yurtopian, shared the origin story of their two glamping properties in Central Texas. They explained how they began with six Mongolian yurts in 2019 and have since expanded to a second location, running a total of 16 rental yurts and four for personal use. They highlighted the unique, hand-crafted nature of their yurts, which are imported from Mongolia through a company called Groovy Yurts. The conversation delved into the engineering and insulating properties of the traditional Mongolian design, which uses hand-stripped wood and sheep's wool, making them both beautiful and comfortable in any climate.Zach Stoltenberg, an associate principal for architecture at LJA, expressed his fascination with the Konradi's yurts. He emphasized the importance of experience over just accommodation, a recurring theme of the chat. The unique story and cultural connection behind The Yurtopian's structures, he argued, is what truly creates a memorable stay for guests. He also noted a growing trend among major hotel brands like Marriott and Hilton to partner with outdoor hospitality companies like AutoCamp and Under Canvas, a move he believes is driven by consumers' desire for unique experiences and the ability to use their brand loyalty points.Scott Foos, a managing partner with Horizon Outdoor Hospitality, added to this point, noting that glamping and traditional RV resorts appeal to very different guests. He and Jayne Cohen of the Campground Consulting Group both stressed the importance of properties understanding and catering to their specific target market. Jayne gave the example of the Dripping Springs area, which is known for weddings, suggesting that a couples-focused glamping spot like The Yurtopian could be as successful there as a family-centric destination like a Jellystone Park. She also shared her own concerns that an over-reliance on technology and automation could detract from the "human touch" that is essential to the hospitality business.The conversation then shifted to the topic of customer loyalty. Brian and Ann Konradi explained that their guests are typically couples celebrating special occasions and that a significant portion of their business comes from repeat customers. They employ a simple loyalty strategy by offering a discount code on their digital guidebook for guests to use on their next booking. They also shared a heartwarming story of a couple who got engaged at their property and wrote about it in the guest book, a personal touch that both Brian and Ann cherish.Casey Cochran from Campspot, the property management software company, addressed the potential for a loyalty program within their platform. He explained that Campspot is currently exploring a loyalty program for 2026, but they are cautious about creating one that would compete with parks for direct bookings. He highlighted the importance of their platform in expanding a park's audience by helping new guests discover properties. Casey also brought up Campspot's dashboard tool, which helps parks understand where their guests are coming from and how much they spend, providing valuable insights for targeted marketing.The discussion circled back to the importance of the return on experience (ROX), a concept Zach introduced from an article by Jeremy Wells with Longitude. This idea, which Scott also contributed to, is an emotional ROI that prioritizes the guest experience over immediate profitability. The group agreed that a good experience is the best way to foster loyalty, and it doesn't always have to be a complicated points-based program. Small, thoughtful gestures, like a complimentary snack basket or a personal note from the owners, can be just as effective.In a surprise twist, Brian and Ann Konradi announced they are raffling off their Dripping Springs property through a platform called raffle.com. This unique exit strategy allows them to potentially earn more than they would from a traditional sale and provides an opportunity for someone to get into the glamping business without a major financial investment. The drawing will be held on September 30th, and they shared that they hope the winner will be someone who is passionate about the outdoor hospitality industry.The chat concluded with final thoughts from the speakers, who all expressed their appreciation for the conversation and the opportunity to connect with each other. They emphasized that while loyalty programs and technology are important, a focus on guest experience and community building remains at the core of the outdoor hospitality business.

In the previous episode of MC Fireside Chats, Brian Searl, host of MC Fireside Chats, opens the show with an energetic welcome, noting he had just made it in time. Recurring guests Rafael Correa, Scott Bahr, Simon Neal, and Eleonore Hamm are present. They are joined by two special guests: Kristin Andersen Garwood VP of Outdoor Hospitality at Sage Outdoor Advisory and Nick Harrington, Communications Manager at South Dakota Game, Fish and Parks. Brian introduces each panelist, highlighting their roles and expertise within the outdoor hospitality industry.The discussion quickly turns to a serious topic: environmental risks and emergency preparedness, prompted by a recent article Simon Neal saw. He notes that in Catalonia, Northern Spain, recent severe flooding has led to new legislation. The law requires campgrounds to perform risk studies and implement safety measures, with government funding available to help them. This is an important step to protect people and mitigate economic impact. He also mentions that some European booking sites are beginning to incorporate environmental factors into their campground rating systems.This sparks a conversation about a similar flash flooding tragedy that occurred a month prior in Texas. Rafael Correa of Blue Water Hospitality shares that one of his managed parks was significantly impacted. He emphasizes the “double-edged sword” of waterfront property development—it’s what customers want, but it comes with increased risk. He stresses the need for responsible development and robust emergency preparedness plans, noting that while hurricanes offer advance warning, flash floods and tornadoes do not. Rafael's company, Blue Water, has implemented satellite communicators at all its properties to ensure communication can be maintained in case of a natural disaster.Kristin Andersen Garwood of Sage Outdoor Advisory adds her perspective from the feasibility and appraisal side. She explains that her firm analyzes FEMA flood and fire maps, and this data directly influences their risk analysis. Kristin highlights that insurance premiums are a key factor in these studies, and the cost can make or break a project's feasibility. She gives an example of a project on the Gulf of Mississippi where they considered using Airstreams that could be moved out of harm’s way instead of permanent cabins.Scott Bahr of Cairn Consulting Group discusses his role in helping clients assess these risks. He explains that his firm uses a risk score and tends to be conservative in their recommendations, advising clients to avoid projects that fall outside the "upper tier" of safety. He shares a story of a client who chose not to move forward with a project in Illinois based on their recommendation and was later grateful for the advice, as the project would have been a disaster.The panel also considers what proactive measures can be taken. Nick Harrington shares how South Dakota Game, Fish and Parks handles natural disasters. He notes that the state has identified high-hazard dams and is working on infrastructure improvements. He also praises the crucial role of volunteers and park staff who act as a first line of defense during emergencies. Simon Neal showcases a new feature on the Camp Map platform, which allows a campground to instantly push emergency information to guests’ phones, guiding them to safety using an interactive map.The conversation then shifts to the state of the industry, with Brian Searl asking Eleonore Hamm about RV sales in Canada. Eleonore reports that sales have been soft, with new unit sales down about 12% compared to the previous year, though she notes that anecdotal reports suggest a recent uptick. She highlights a recent win for the industry: the government has remitted tariffs on motorized units, which is a positive development. She also notes that while border crossings from Canada to the U.S. are down, campground usage in Canada remains strong, with a lot of European travelers renting RVs to explore the country.Rafael Correa points out the opportunity for collaboration between RV dealers and campgrounds. He explains that Blue Water has partnered with dealers to set up mini showrooms at their parks, offering a convenient way to connect with qualified buyers. Eleonore Hamm echoes this sentiment, encouraging more collaboration between dealers and campground operators in Canada, as it benefits the consumer. The panel agrees that in the post-COVID world, the industry must work together to promote the lifestyle and bring new people into the outdoor hospitality space.Scott Bahr offers a teaser of upcoming research from the RVIA and KOA, which indicates a growing sense of optimism within the industry. He notes that this optimism is a good predictor of future consumer behavior. Kristin Andersen Garwood announces that Sage Outdoor Advisory is releasing a new RV industry report that will cover trends, amenities, and the growing popularity of park model cabins and alternative stays.The episode concludes with final thoughts from the panelists. Nick Harrington makes a final push for visitors to check out South Dakota's state parks, emphasizing the diverse experiences available beyond just Mount Rushmore. Scott Bahr shares a final, exclusive stat: 10% of non-campers cite a lack of transportation as the reason they don't camp. Brian Searl thanks all the guests and panelists for their contributions to the episode.

In the recent fifth week episode of MC Fireside Chats, host Brian Searl, founder and CEO of Insider Perks and Modern Campground, welcomed three special guests from the glamping and outdoor hospitality industry, marking a unique show without the usual recurring panelists.The first guest to introduce herself was Vicki Jones, who runs Tracks and Cream Glamping in Somerset, UK. Her site features nine geodesic domes, including six glamping domes (one with three interconnected domes) and a 10-meter dome for events like retreats, weddings, and yoga classes. Vicki has been operating for nine years and started a YouTube channel in 2020 to document the experiences of running a glamping site. She is also the UK ambassador for ResNexus, a property management software, and serves on the board of directors for the newly established Glamping Industry Trade Association in the UK, highlighting her deep involvement in the glamping world.Laura Benaggoune, also from the UK, owns Welsummer Camping. She started her campsite 20 years ago, initially as a small, simple site, and quickly moved into glamping within two years, offering bell tents and later wooden cabins. Laura emphasizes a focus on nature and herbal medicine, maintaining a "real" and intimate atmosphere at her site, which hosts a maximum of 50-60 people. She noted the explosion of glamping sites in Kent since she began, contrasting the ease of marketing in the earlier days with the current saturated market.Martin Berrini, originally from Argentina, shared his journey into the hospitality industry. After living in Italy for 20 years, he and his wife moved to Costa Rica, where they established Colina Secreta, a luxury glamping site on the Caribbean side of Puerto Viejo. In addition to Colina Secreta, Martin also owns and manages Taylor Tents, which sells tents to the hospitality industry. He is currently developing "Glampea," an entry-level glamping project aimed at helping traditional campgrounds transition into glamping.The discussion delved into the differences in the glamping industry between the UK, North America, and Costa Rica. Vicki and Laura highlighted the more established nature of glamping in the UK, with Laura starting her business early in 2005. They discussed the benefits of starting a business before the social media boom, where traditional marketing and a strong brand vision were key to standing out amidst less competition. Laura emphasized that her site's small, intimate, and personal approach, fostering a strong sense of community and repeat visitors, has been crucial for its sustainability.Vicki echoed the importance of customer service and personal interaction, noting that her site's YouTube channel helps guests feel they know her and her family before they even arrive, creating a warm and welcoming experience. She questioned the perception that guests do not want to interact with staff, citing her own positive experiences and the value of personal greetings and guided tours of the property.Martin explained that his glamping sites in Costa Rica primarily attract international guests (over 80% from Europe and the USA) seeking luxury experiences in the jungle, with a smaller percentage of local Costa Rican visitors. He contrasted this with the UK market, which primarily serves local guests. He also spoke about Glampea's mission to support camping owners in entering the glamping business, emphasizing social, economic, and environmental impact.The conversation touched upon the use of AI and technology in the outdoor hospitality industry. While Brian Searl expressed his enthusiasm for AI's potential to enhance guest experiences, the guests discussed the challenge of integrating technology without detracting from the natural, disconnected outdoor experience that glamping offers. Laura specifically pondered how AI could be used in off-grid settings to enhance guest well-being and provide information like stargazing guides.The guests also discussed the challenges of operating glamping sites during winter. Vicki's Tracks and Cream Glamping closes during the winter months due to muddy conditions, prioritizing guest comfort over year-round operation. Laura, however, keeps her cabins open through winter at Welsummer Camping, adapting to the weather by emphasizing cozy, indoor experiences with log burners, finding it necessary for the viability of her smaller business. Martin noted that his new Glampea projects in Argentina and Chile will face similar winter challenges, highlighting the need to balance potential earnings with operational complexities and guest experience in colder climates.The episode concluded with final thoughts on the future of glamping. Martin emphasized that the term "glamping" is increasingly used broadly for marketing, and there's a need to maintain the quality and unique experience it represents, especially as luxury hotels enter the "luxury camp" space. He aims for Glampea to assist campgrounds in making this transition thoughtfully. Vicki encouraged aspiring glamping site owners to explore her YouTube channel to understand the realities of the lifestyle business before committing.

In the latest episode of MC Fireside Chats, host Brian Searl of Insider Perks explores the intersection of marketing, AI, and the campground industry. He’s joined by recurring guests Mychele Bisson of Bison Peak Ventures and Kurtis Wilkins of Rjourney, along with special guests Jeremy Johnson, owner of Kona Hills Campground, and Kieron Wilde of First Nature and Fur Haven. Brian opens the show by welcoming Mychele, who was initially delayed in joining. He then sets the stage by highlighting the show’s focus on marketing and AI, noting the absence of regular guest Greg Emmert due to client commitments. Brian proceeds to introduce Kurtis and Mychele, jokingly stumbling over Mychele’s last name, “Bisson,” which leads to a lighthearted discussion about the pronunciation of French words and Brian’s preference for German. Mychele echoes his sentiment, finding French pronunciation “snotty.” Despite the playful jabs, all agree that French people are “beautiful.” Kurtis Wilkins of Rjourney, who manages and owns 43 campgrounds, speaks first, noting his company’s presence in the industry since 2017. Mychele Bisson then introduces herself as a relative newcomer, having owned six campgrounds from Alaska to Florida for almost two years, and actively growing her portfolio. Brian teases Mychele about potentially owning 800 parks in 16 years, attributing future growth to AI’s impact on systems. Jeremy Johnson, the owner of Kona Hills Campground in the Upper Peninsula of Michigan, shares his five-year journey of permitting and entitlements to open his first 80-acre campground with 40 rustic tent camping sites on Lake Superior. He explains that his background in residential real estate investing, coupled with rising housing prices in Marquette, led him to pivot to campgrounds. Jeremy initially envisioned higher-end glamping with cabins but shifted to rustic tent and car camping due to Michigan’s state-level campground licensing requirements for more than two units for short-term stays. He emphasizes the desire to maintain immersion in nature while mindfully adding accommodations. He also shares his positive experiences with car campers, dispelling stereotypes about them being irresponsible, and notes the initial resistance from the local community who feared “homeless people.” Jeremy highlights the inherent demand for his campground due to its proximity to Pictured Rocks National Lakeshore and the city of Marquette, both tourism hubs. He exclusively uses direct bookings through Park for reservations, having delisted from Hipcamp due to backend difficulties and communication challenges with self-service operations. Kieron Wilde, owner of First Nature, a destination management company and tour operator for the West Coast of North America, and Fur Haven, a glamping setup, discusses his 18 years in the industry. He explains that First Nature packages experiences with accommodations and attractions, often selling to tour operators. Kieron also shares his personal journey of relocating to the Columbia River Gorge and the permitting challenges he faced with his Fur Haven project, eventually finding a previously permitted Thousand Trails property. His vision for Fur Haven focuses on the mobility of its A-frame units, allowing them to be relocated seasonally to meet demand for events like concerts or large gatherings. Kieron elaborates on the diverse experiences First Nature offers in the Pacific Northwest, ranging from hiking and whitewater rafting to wine country tours and world-class skiing, emphasizing unique, high-level, and custom private experiences. He also highlights his company’s commitment to sustainability and regenerative tourism. The conversation then shifts to the future of the campground industry, particularly the overlooked opportunity for enhancing guest experiences. Mychele expresses her appreciation for the diversity within the industry, noting how different approaches, like Jeremy’s rustic camping or Kieron’s curated experiences, all thrive. She shares an example of her Alaska park, which, despite appearing like a “parking lot,” serves as a base for guests to explore the surrounding natural beauty of Valdez, leading to community-building events like fish fries. Jeremy elaborates on his future plans for Kona Hills, including developing an old rock quarry for ice climbing and leveraging its proximity to extensive mountain biking trails, drawing inspiration from Bentonville’s success. Kurtis chimes in, reinforcing the idea of unique experiences for each Rjourney campground and jokingly blames his unusual quietness on allergies and nearby wildfires in Washington. The discussion then pivots to the impact of AI on marketing and the industry. Brian introduces the new ChatGPT agent, which can perform actions like booking itineraries and checking calendars by connecting to personal data, calling it just the “beginning.” He then mentions Perplexity’s new browser, which runs locally on a computer, emphasizing that the future will involve AI making decisions based on website content without human interaction. Kurtis envisions a future where websites communicate via robust APIs with AI agents, facilitating bookings and reservations. Mychele shares her experience with a prop-AI business that uses AI for cold calling and lead generation, and an AI system called Manus that can book entire trips based on detailed user preferences. She stresses the importance of adapting to AI, noting that “mom and pop” campground owners who resist will be left behind. The panelists discuss the rapid pace of AI development, with Kurtis noting how quickly new technologies become “obsolete.” Mychele highlights the challenge of balancing traditional customer service with AI-driven efficiencies, believing that AI can free up staff to focus on human-centric customer service. Brian plays devil’s advocate, suggesting that even a robot could provide a “human experience” by fulfilling guest needs. The conversation touches on the broader societal implications of AI, including job displacement and the growing wealth gap. They express concern about the lack of public discourse on these issues and the rapid approach of “super-intelligence.” Mychele emphasizes the need for businesses to adapt to AI-driven search and booking methods to remain competitive. The episode concludes with Brian, Mychele, and Kurtis discussing the accelerating pace of AI development and its profound impact on all aspects of life. They muse about a future where humanoid robots could be commonplace and even become integrated into personal relationships. Mychele stresses that businesses must embrace AI to stay relevant, and Kurtis and Brian acknowledge the difficulty of keeping up with the rapid changes. Brian, acknowledging the extended discussion, wraps up the show by thanking his guests and promoting his other podcast, “Outwired,” which will continue the conversation on the future of campgrounds.

On the July 16th episode of MC Fireside Chats, host Brian Searl welcomed back Mike Harrison from CRR Hospitality and Sandy Ellingson, a consultant in the RV industry. Robert Preston, founder and CEO of Unhitched RV and Management, joined as a new recurring guest. Angele Miller, owner of Creekside RnR Glamping, and Britt Roth, co-owner of Dark Sky RV Campground in Kanab, Utah, also joined the discussion. The chat began with introductions. Mike Harrison, COO of CRR Hospitality, explained their focus on owning, managing, and consulting for RV and glamping resorts. He mentioned an upcoming cruise to Alaska from Vancouver. Sandy Ellingson described her primary role as a liaison between the RV industry and campgrounds, leveraging her background in technology and strategy. She enjoys semi-retirement, picking and choosing her clients. Robert Preston introduced Unhitched RV and Management, which owns, operates, and develops RV parks primarily in the Southeast, also offering third-party management and consulting. A significant portion of the discussion revolved around the role of AI in the RV and camping industry. Mike Harrison announced the imminent launch of “Rigsby Live” (soon to be “Campy Live”), an AI voice reservation agent. He believes this will revolutionize the industry by eliminating busy signals and allowing 24/7 reservations, integrating with platforms like CampSpot. He noted that this technology is ahead of even the hotel industry. Brian Searl added that this AI can handle full reservations, check availability, provide site types, and send payment links, aiming to replace standard phone representatives. Robert Preston shared that Unhitched RV primarily uses AI on the backend for data aggregation, particularly for deep dives into rates, comps, and occupancies for acquisitions, as well as for power consumption and utility metering. He acknowledged a deficit of institutionalized data in the RV industry compared to others like multifamily, where CoStar provides vast amounts of detailed information. He emphasized that AI currently helps them gather data quickly, but human interpretation is still crucial for valuable, specific output. Sandy Ellingson expanded on the data challenge, stating that the existing data is often “dirty.” She explained that AI struggles to differentiate between transient, long-term stay, and 55+ RV parks, leading to diluted data when merged. Robert Preston agreed, highlighting the industry’s lack of clear definitions for “campground,” “park,” and “resort,” contributing to poor data quality. Mike Harrison mentioned that OHI (Outdoor Hospitality Industry) is now actively working to normalize and aggregate data, categorizing campgrounds to help with investment and analytical reflection, and to facilitate tax code changes for REITs. This process is expected to take 12-18 months. The conversation shifted to takeaways from the July 4th holiday weekend and changing camper behaviors. Sandy Ellingson noted the absence of a “norm” in bookings; some parks were anxious about not selling out but then did so last minute, indicating a shrinking booking window. She observed parks offering creative incentives like extended stays with flexible arrival/departure times. Campers, she noted, appreciate the ability to make last-minute decisions. She also highlighted an increasing demand for tent camping and car camping sites, redefining entry-level camping experiences, with expensive, high-tech car setups blurring the lines with traditional RVs. Brian Searl questioned the traditional reluctance of campgrounds to accept tent campers, especially given the evolving nature of camping and the need to be strategic in a more competitive market. Sandy Ellingson used the “roast” analogy to illustrate how outdated practices, like refusing tent campers, persist without understanding their modern evolution. She emphasized that a new generation of campers, including those exploring “gateway drugs” into camping like car camping, needs to be considered. Angele Miller shared that her glamping resort has seen a shift towards more European and Eastern US visitors, remaining fully booked due to being in a highly touristic region with a lack of accommodation. Robert Preston discussed their focus on multi-generational camping, planning new developments to integrate RV sites with cabins or lodging units nearby to accommodate families with varying preferences. He also touched on the current market reality for park owners, noting a shift from the inflated valuations of 2021-2022. Owners are now making decisions to sell, move to third-party management, or continue operating, facing a choice between retaining control and leveraging professional expertise or seeking an exit. He highlighted time, energy, and talent as primary drivers for owners considering third-party management or selling. Mike Harrison added profitability as another key factor, suggesting that professional management can drive more revenue. He acknowledged the “conundrum” for smaller mom-and-pop campgrounds that might find management fees cost-prohibitive. The discussion moved to the acceptance of tent camping in upscale resorts. Mike Harrison stated that CRR Hospitality is not resistant to tent camping and is actively exploring creating dedicated sections for them in larger properties, especially as the market becomes more competitive. He emphasized that tent campers can still be affluent and contribute positively to a campground. Britt Roth from Dark Sky RV Campground shared her experience, initially opening with tent camping but later converting those sites to electric-only due to negative experiences with rudeness, messiness, and demanding behavior from some tent campers. She emphasized creating a “boutique” experience focusing on small rigs, offering amenities like spa-like showers, yoga classes, and goat walks. The concept of customer experience and recurring guests was explored. Angele Miller highlighted that despite increased competition (over 55 glamping resorts in her province compared to three when she started), her resort remains fully booked by focusing on continuous innovation, exceptional customer service, and unique offerings. They streamline check-in with text messages, provide high-quality cooking amenities (Green Egg BBQs), offer hot tubs in every unit, and leverage local partnerships for unique experiences like lobster and oyster deliveries. They also cater to corporate retreats to fill off-peak times and prioritize personalized service, including handwritten welcome notes for returning guests. Robert Preston presented his “four by four” framework for managing properties: the four fundamental needs (safety, cleanliness, friendliness) that must be met, and the four operational buckets (technology, operations, facilities, marketing) to fulfill them. He stressed that while “sizzle” (unique attractions) draws guests once, the fundamentals ensure recurring visits and loyalty. He noted that some of their best-performing parks are not the prettiest but excel in creating a strong sense of community and culture. Mike Harrison echoed this, emphasizing “execute excellently” – getting the basics right for a seamless guest experience and avoiding “distractions.” He also highlighted “experiential hospitality,” leveraging each property’s unique “DNA” and a continuous drive for improvement. The panel also discussed the complexity of mixing different accommodation types like RVs and glamping. While Brian Searl initially suggested it might be harder, Mike Harrison and Robert Preston argued that it’s more about knowing your customer and ensuring the “right fit.” Robert Preston stressed that adding cabins or glamping units significantly changes operational and maintenance requirements, essentially adding different business lines that need to be managed distinctly. Angele Miller shared her decision not to mix glamping with RV/tent sites at her resort, as the clientele for each is vastly different, and introducing tenters could negatively impact the experience for her glamping guests who seek a higher price point and different atmosphere. She noted that national parks are introducing basic “authentic” glamping tents that appeal to a different segment. Sandy Ellingson offered a broader perspective, noting the blurring lines of terminology, where “glamping” can also describe RV camping for some. She believes there’s space for all types of experiences, but emphasized understanding one’s niche. She highlighted the core difference between campgrounds and hotels: the community and relationships built among campers, where guests interact and connect in unique ways not found elsewhere. This community aspect is, for her, the “heart” of the industry. Britt Roth reinforced the idea of “staying in your lane” – focusing on what you do best and are passionate about, and then creating a luxurious experience within that niche, rather than trying to compete on all fronts. The discussion concluded with a consensus that “staying in your lane” doesn’t mean stagnation but rather strategic expansion. As Robert Preston put it, you can “be in multiple lanes, but you can’t go down the road the opposite direction.” Sandy Ellingson clarified that staying in your lane “does not mean no change.” Britt Roth added that it’s about “creating the new lane” and reinventing what RVing or glamping can be, emphasizing the ever-evolving nature of the industry and the magic of creating unique experiences. Brian Searl expressed gratitude to the panelists for their insights.

In the July 9th, 2025 episode of MC Fireside Chats, hosted by Brian Searl and sponsored by Horizon Outdoor Hospitality, a diverse panel of guests discussed key trends and challenges in the outdoor hospitality industry. The recurring guests included Zach Stoltenberg from LJA and Casey Cochran from Campspot, joined by special guests Natalie Binder from Camp V and Josh Hansen and Rebecca Lindblom from Big Rock Creek. The discussion opened with introductions, where Casey Cochran highlighted Campspot’s role as an online reservation and property management system, emphasizing their marketplace for campers. Zach Stoltenberg, an architect, explained LJA Engineering’s work in designing and funding glamping and outdoor hospitality projects, noting he was joining from his cabin in Colorado with a view of Pikes Peak. Natalie Binder then introduced Camp V, a boutique glamping hotel in a restored historic mining town in Colorado, offering a mix of accommodations and an arts nonprofit for events. Josh Hansen described Big Rock Creek, a large glampground and event venue in Wisconsin, detailing their diverse glamping and camping options, alongside a barn for weddings and large events. Rebecca Lindblom, Josh’s sister, also from Big Rock Creek, later joined the conversation, elaborating on their successful Christmas Light Festival. A significant portion of the chat focused on the holiday weekend performance and revenue management. Casey Cochran reported that many campgrounds achieved 100% occupancy over the Fourth of July, highlighting Campspot’s efforts to automate revenue management by analyzing market and historical data. Brian Searl added that even with fewer camper nights, effective Average Daily Rate (ADR) management could still lead to increased revenue, potentially reducing guest issues. The conversation then shifted to disaster preparedness and emergency response, prompted by Zach Stoltenberg’s discussion of recent flooding in Texas that impacted summer camps and RV parks. He underscored the critical importance of having and practicing a disaster plan, citing a camp that avoided casualties due to robust planning. Natalie Binder shared her own harrowing experience with an electrical fire at Camp V, emphasizing that while they had plans, the actual employee reaction during an emergency is unpredictable and highlighted the need for more psychological and trauma-informed training. She also mentioned their strategy of bringing in trusted “outside contractors” for emergency coverage. Zach Stoltenberg suggested drawing lessons from amusement parks and cruise ships that conduct regular, unannounced drills. Josh Hansen acknowledged the difficulty of consistent training due to seasonal staff turnover. When asked about technological solutions, Casey Cochran noted Campspot’s dashboards could identify occupied sites, and while text messaging is useful, legal opt-in requirements limit its immediate impact in emergencies. Zach Stoltenberg also mentioned integrated hardware systems like Point Central that can automate alerts and controls within units. Ultimately, the consensus was that operators should at least start with a basic plan and rehearse it with their staff. The discussion transitioned to diversifying revenue and event-based marketing. Josh Hansen shared Big Rock Creek’s pivot to camping and glamping during COVID-19, accelerating their event business. Rebecca Lindblom highlighted their hugely successful Miracle at Big Rock Christmas Light Festival, which draws tens of thousands of visitors and effectively generates winter revenue while promoting summer offerings. She advised other operators to focus on efficient resourcing and creating social media-shareable photo opportunities. Natalie Binder revealed that Camp V’s Planet V Fest music festival also grew organically from guest enthusiasm and serves as a powerful marketing tool. She also shared how a $2 million state grant helped them build a new event pavilion. Natalie emphasized that for remote destinations like Camp V, relationship marketing and outbound efforts to attract specific groups are crucial, leveraging the property’s unique assets like dark skies. Both Josh Hansen and Natalie Binder agreed on the unpredictable but valuable nature of influencer marketing. Zach Stoltenberg observed that both Big Rock Creek and Camp V exemplify a business model where experiences and events are primary, with accommodations serving as a secondary component. This approach, he noted, naturally leads to higher revenues and creates lifelong customers. Rebecca Lindblom enthusiastically agreed, stating that event attendees often become repeat guests for all their offerings. Brian Searl concluded that prioritizing the experience generally works more in an operator’s favor. Zach Stoltenberg further distinguished the marketing channels for events (targeting HR directors, wedding planners) versus individual accommodation bookings. Natalie Binder reiterated that their success largely comes from grassroots, word-of-mouth, and direct relationship-building. In closing, Brian Searl thanked the guests. Natalie Binder encouraged visits to campv.com. Josh Hansen directed listeners to bigrockcreekwi.com and miracleatbigrock.com, adding a final thought that early-week glamping or camping can be just as enjoyable as weekends. Rebecca Lindblom also expressed appreciation for the discussion. Zach Stoltenberg highlighted the importance of relationships as a wise business strategy, where trust and connection naturally lead to strong business. Brian Searl then promoted his upcoming podcast, “The Campground of the Future,” before concluding the episode.

In the latest episode of MC Fireside Chats, the show welcomed a mix of returning guests and a special guest to discuss the evolving landscape of outdoor hospitality and the RV industry. The show, hosted by Brian Searl of Insider Perks and Modern Campground, delved into various topics including RV sales and consumer behavior, campground occupancy, and international trends. Phil Ingrassia, President of the RV Dealers Association of the US, joined the panel and shared insights from Go RVing’s recent study on RV purchase intentions. He reported that between 60% and 70% of “COVID buyers” (those who purchased RVs between 2020 and 2023) are interested in purchasing RVs again. Ingrassia noted that this figure was higher than his initial expectation of 40% and that the industry is entering a repurchase cycle. He also acknowledged the current macroeconomic issues influencing sales. When asked about the gap between interest and actual purchase, Ingrassia highlighted that the “want to” is present, which offers opportunity. Rafael Correa, President and CFO of Blue Water Hospitality, provided an update on his company’s portfolio of RV resorts. He reported that Blue Water Hospitality is at 104% of the same revenue as last year, attributing this to a significant uptake in long-term and seasonal sales, as well as vacation rentals. He noted a recent surge in transient RV bookings, which had been lagging previously. Correa also observed a shortening of the booking window, with consumers making plans closer to their stay dates due to increased inventory availability and user-friendly booking systems. He emphasized the importance of encouraging people into the RVing lifestyle to maintain industry growth and highlighted the dynamic nature of campground inventory, allowing for shifts to meet consumer demand. Simon Neal, Founder and CEO of Camp Map, offered a European perspective, sharing data from France. He reported a sharp rise in international tourism for Q1 and Q2, driven by neighboring countries and also growth from Canada and China. Summer bookings across the entire tourism sector in France were up 16% from last year. For outdoor hospitality specifically, there was a 1.7% growth in overnight stays. Neal also highlighted that price is the most important factor for 39% of current bookings, with 60% of people wanting to spend less than $1,000 per person on their summer holiday. He mentioned the average site rate per night in Europe is around $60. Scott Bahr, President of Cairn Consulting Group, echoed Phil Ingrassia’s sentiment about consumer interest, stating that it is “sitting out there” and represents an opportunity. He noted that interest is up over last year, though it is not always translating into immediate sales. Bahr suggested that 25% to 30% of interested individuals are holding off due to economic uncertainty and price concerns. He also emphasized that the ability to use an RV (e.g., parking, operating) is a significant barrier for many, particularly for COVID-era buyers, with 40% experiencing operational issues. Bahr asserted that actively using an RV, such as through rentals, has a much higher impact on purchase likelihood compared to staying in a static RV on-site. Susan Brenton, Executive Director of the Arizona Outdoor Hospitality Association, shared insights from Arizona’s market. She noted that hotel rates in areas like Phoenix and Scottsdale are typically higher, with groups paying $200-$225 per night for a hotel. Brenton indicated that her association doesn’t collect specific occupancy or revenue data but shared anecdotal evidence. She highlighted that Canadian travelers, who usually contribute a large influx to Arizona’s RV parks during winter, have an impact on year-round park model rentals. Brenton also discussed legislative issues faced by the association, particularly concerning a growing trend of people living year-round in RVs due to economic factors. She estimated that it’s around 30%, while a tenants’ association claims it’s 50%. This trend has led to legislative challenges, such as a bill requiring landlords to allow air conditioning replacement in RV parks. The discussion also touched on the cost of RV rentals, with Scott Bahr reporting a small towable costing about $275 per night, plus campsite fees, making it over $300 per night. Simon Neal found similar pricing in Europe, with shoulder season rentals around $140 per night and peak season reaching $270 or more for smaller units. Phil Ingrassia acknowledged these prices, stating that they are typical for high-usage seasons, but compared them to the high costs of other recreational activities like cruises or theme parks. Rafael Correa added that $300 a night could be a good deal if traveling with a family, as it might equate to two hotel rooms, and highlighted the added value of campground amenities for families. Rafael Correa further discussed the recent Wall Street Journal article titled “Even Warren Buffett hasn’t fixed the RV industry’s serial breakdowns,” which highlighted quality issues with RV manufacturing. He emphasized that this negative publicity impacts the entire industry. Phil Ingrassia responded by stating that the RV Dealers Association and RV Industry Association are actively working to improve “repair event cycle time” (RECT). He noted that manufacturers have adjusted production levels to match demand, which should naturally lead to quality improvements. Ingrassia also mentioned that manufacturers are investing in new systems, people, and processes to enhance quality, as the industry understands the need to reduce repairs on newer units. The panel discussed the impact of the COVID-era boom on the industry. Rafael Correa reflected on the pre-COVID annual growth rate of camper households, which was around 12%. He suggested that the industry might have been better off maintaining that steady growth rather than experiencing the unprecedented surge during COVID, which caused significant stress on labor and demand. Scott Bahr supported this, stating that a graphic he created shows that “had COVID never happened, the RV industry would be ahead of where we’re at right now based on that trend line”. The conversation concluded with a forward-looking perspective on reducing friction in the outdoor hospitality experience. Rafael Correa emphasized Blue Water’s focus on removing friction for customers making reservations and encouraged the industry to promote the RV and camping lifestyle with the least possible friction. Brian Searl provocatively suggested that in 20 years, self-driving RVs might make the lifestyle more accessible and affordable, allowing more people to experiment with it. The show concluded with a reminder about future episodes and where to find more information about the guests’ organizations.

In the recent episode of MC Fireside Chats, a new focus for the Week 4 show was introduced, shifting away from the RV industry to concentrate on marketing, AI, and technology. Host Brian Searl, CEO of Insider Perks and Modern Campground, opened the show by explaining this new direction and the reshuffling of some recurring guests. He noted that Phil from RVDA of America and Eleonore from RVDA of Canada would now appear on the Week 1 show, which covers data, trends, and analytics. Greg Emmert, the founder of Verio Outdoor Hospitality Consulting, was introduced by Brian, who joked that he was kept on the panel out of pity. Greg then introduced himself and his consulting firm, which helps clients build their operations “strategically and with soul.” He and Brian also made light of the new website Brian’s team is building for his company. Kurtis Wilkins, a new recurring guest from Rjourney RV Resorts and Advanced Outdoor Management, was welcomed to the show. He clarified that he goes by “Kurtis” professionally to distinguish himself from another “Kurtis” in his office. He explained that his company has 41 branded locations and over 12,000 RV pads, with a focus on front-end sales and the monetization of camping. Sam Dagenhard, the founder and CEO of Campfire Ranch, was introduced as a special guest. He described his company as an outdoor hospitality brand based in Gunnison, Colorado, which is building a collection of properties with a focus on “subscale” locations of 30 rooms or less. He said this allows for a high-touch, intimate experience where they can know guests by name. He also stated that his company offers a range of experiences from camping to backcountry trips, always located near prime outdoor recreation spots. Sam later revealed that he grew up RVing and camping and began putting his ideas on paper after moving to Los Angeles, where he found himself limited by state park and national forest campgrounds. He started organizing large, informal group camping trips to places like Joshua Tree, which inspired him to design an ideal campground for his generation. He took a leap in 2019, leaving his job in sports marketing at Red Bull to find his first location, intending to build a brand that would eventually span coast to coast and offer a unique, one-of-a-kind experience. The discussion began with a topic brought up by Kurtis Wilkins, who spoke about the transition from traditional SEO to what his team is calling “AEO,” or AI Engine Optimization. He noted that 13% of search traffic had recently been diverted away from Google, which is a significant change being discussed in many marketing departments. Brian Searl responded by sharing his belief that traditional SEO is “dead” because as AI gets smarter, it will be impossible to “trick” Google. He argued that the new focus should be on providing valuable content that AI systems can easily understand. He then asked Sam Dagenhard about his recent experience with a website redesign and SEO report. Sam said that in the beginning, SEO was all about inserting keywords into copy, which felt “wonky.” He has now learned that other factors like speed and security also play a role. He explained that his company is still young, and their initial website on Squarespace was a prototype for a 17-site campground where SEO happened “by accident.” As his company has grown, they are now transitioning to a more robust website and are in the copywriting phase. He found it interesting to see how much AI was already picking up about his business during a brand discovery audit. He believes it is crucial for his internal team to write the website copy to maintain the authentic, high-touch relationship they have with guests. Kurtis Wilkins agreed with Sam’s starting point, acknowledging that his experience with SEO 10 years ago was the same. He said that good SEO has always been about providing what Google wants and doing it in a structured way. He emphasized the importance of localized content and using backlinks from community groups like the Boy Scouts to build relevance. He noted that his current focus is on creating structured, targeted information, localized to the community and the user searching for it, regardless of their location. He expressed a desire to hear more from Brian on this. Greg Emmert offered a historical perspective on SEO, recalling his first website when people used Yahoo and a “web crawler” for search results. He admitted that he learned little about SEO and was more focused on daily operations like plunging toilets. He stated that his new website, built by Brian’s team, is being tailored for “LLM” (Large Language Model) searches, which he called “AEO,” a term he admitted to stealing from Kurtis. He explained that he is now focused on conversational, narrative-style writing that sounds like he is speaking, which he sees as the future of search. He also mentioned his recent experience with a different consulting company, noting how quickly the SEO landscape has changed in just two years. Brian Searl added to the discussion, emphasizing that everyday people don’t need to be SEO experts but should know enough to ask the right questions of their marketing partners. He suggested using tools like ChatGPT to learn the basics. He reinforced the idea that Google has always wanted websites to write for the user, and providing valuable, easy-to-understand content is key. He cited an example of a client’s property in Arizona, Verde Ranch RV Resort, where a page about bicycle rentals could help them win search queries from users and AI systems looking for that specific amenity in the area. He stressed that a page dedicated to a specific offering is far more powerful than a simple bullet point on an amenities list. Kurtis Wilkins agreed with Brian’s point about providing value, stating that Google’s core function is to be a good recommender for its users. He also mentioned that RV parks are “many businesses in one business,” and each component, from waterparks to gift shops, needs to be optimized for search. He added that “social proof” from reviews and listings also plays an increasingly important role. Brian agreed, highlighting that brand building, press releases, and social media conversations are crucial signals that AI uses to understand a business. Brian then invited Sam to elaborate on how Campfire Ranch got started. Sam explained his lifelong love for the outdoors, starting with RVing with his family. After moving to LA for a career in sports marketing with Red Bull, he felt a gap in the market for a campground designed for his generation. He started organizing group camping trips where he would rent and set up all the gear for friends, realizing the barrier to entry for camping was the equipment itself. This led to his business model, which focuses on providing gear and equipment. He also emphasized the importance of building community, noting he loves when guests line up for the bathroom because it encourages them to talk and make friends. He said that this high-touch approach has also led to partnerships with manufacturers like North Face who provide gear for rentals. He stated that Campfire Ranch is an “RV-free” campground, focusing on tent, car, and van camping. Greg Emmert praised Sam’s business model, calling it “underserved” and noting that car camping is on the rise. He commended Sam’s courage in creating a business that is different from the typical RV park model. Kurtis Wilkins added that while he loves tent campers, many local governments and municipalities prevent RV parks from offering tent camping or “van camping.” Sam replied that Campfire Ranch’s walk-in tent sites are priced at a premium because they offer the best views, proving that if you cater to tent campers and make them feel important, they will come. He said that this intentional design choice comes from understanding what customers want and that it is a great reality check against assumptions. Brian Searl concluded the main discussion by highlighting the difference between a business owner and an entrepreneur, noting the courage it takes to pursue a niche like Sam has. With the hour approaching, the panelists prepared to wrap up. Brian extended an invitation to Sam to become a recurring guest on the show, which Sam accepted. The show ended with Brian encouraging the audience to connect with Sam at Campfire Ranch, Kurtis at Rjourney, and Greg at his new consulting company, Verio. The group signed off, mentioning the upcoming Outwired podcast to discuss credit card fraud and heat safety.

June 18th Episode Recap This episode of MC Fireside Chats, guest-hosted by Mike Harrison of CRR Hospitality, brought together a diverse panel of outdoor hospitality experts to discuss current trends, challenges, opportunities, and the unique aspects of their respective properties. The discussion highlighted the varied experiences within the campground industry, from long-standing family businesses to niche, destination-focused operations, and the ongoing impact of external factors like legislation and economic shifts. Mike Harrison, Chief Operating Officer of CRR Hospitality, introduced himself and his company, which owns, manages, and consults on outdoor hospitality assets. He expressed excitement about guest hosting and noted the show’s weekly rotation of panelists and topics, covering trends, markets, challenges, and opportunities. Jeff Hoffman, a founder of Camp Strategy, a consulting firm for campgrounds, shared his extensive experience, revealing he has owned his current campground since 1968, making him the most tenured in the group. His firm offers services from due diligence and feasibility studies to coaching for profitability. Kaleigh Day, owner of Surf Junction Campground in Ucluelet, BC, described her unique, forested property located near the Pacific Rim National Park Reserve. Her campground features traditional tenting and partially/full-service sites, along with amenities like hot tubs, a sauna, flush toilets, and hot showers. A key differentiator is her surf school, operating out of the national park, alongside surf rentals, a general store, and a coffee shop. The campground has about 90 campsites across 72 acres, utilizing about 40, keeping the rest wild. Kaleigh explained that Surf Junction’s revenue model relies on a “trifecta” of camping, surf lessons, and surf rentals. Keeping camping prices relatively low helps attract more campers, especially in the shoulder season, with additional revenue generated from add-ons like coffee, merchandise, and crucially, surf lessons and rentals, often bundled in packages. She noted that the surf school builds community and loyalty, with campers returning annually and bringing friends and family. Kaleigh’s family acquired the pre-existing Surf Junction 13 years ago when it was smaller, and they have since expanded the offerings and visibility of the surf school. She highlighted the campground’s destination appeal, being a five-and-a-half-hour journey from Vancouver, involving a ferry and a long, winding road, meaning visitors specifically choose to come to them. Reservations open in January and are typically full for the summer by June. Stephen Saint Fort, owner of Fort Welikit Campground in Custer, South Dakota, described his 22-acre property just outside Custer, near Custer State Park and Black Hills National Forest. His campground has 100 sites, with 71 being RV sites ranging from 30-amp water and electric to 50-amp pull-throughs. A unique feature is that no two sites are alike, and the campground is heavily treed, with deer and turkey frequently seen. Stephen proudly introduced their “Camping barrels,” unique sleeping cabins that look like giant whiskey barrels, special-ordered from Norway. These barrels offer a mattress, electricity, a light, and a fan, positioned close to a bathhouse, and guests bring their own bedding. He decided to offer them as a more affordable, single-night option than full-service cabins, and they have been unexpectedly popular. Jeff Hoffman then discussed a concerning legislative trend in Ohio, where a bill could allow county commissioners to take two-thirds of bed tax revenue for discretionary use, rather than for the visitors bureau. He shared his experience on his county’s visitors bureau, which grew from $250,000 to $4 million in revenue, and now faces demands from the county. Mike Harrison echoed these concerns, citing similar issues in Arizona where a proposed five-point bed tax increase would make a small town’s taxes among the highest in the state, potentially driving visitors to less expensive, more developed cities. Both stressed the importance of industry involvement in local, state, and national associations to combat unregulated changes that could negatively impact properties. Jeff further illustrated this point with his personal experience building a bathhouse, which saw costs nearly double due to unexpected Ohio building codes for commercial structures, contrasting it with Stephen’s experience with barrels in the Dakotas where zoning might be less stringent. The conversation shifted to summer travel trends. Kaleigh Day noted an increase in bookings, especially in the shoulder season, with more Canadians staying within Canada and a significant rise in European visitors, particularly Germans and Dutch, who often rent RVs in the Rockies and finish their trips on Vancouver Island. She observed that tighter budgets might be leading more people to choose camping over expensive resorts. Stephen Saint Fort reported a slow May due to cold and rain. While his Canadian bookings seemed on track, he noted an influx of cancellations from Quebec specifically, but other provinces were still booking. His international bookings are higher, partly attributed to switching to an online booking company, Firefly, which simplifies the process for international travelers. The discussion also touched on the shrinking booking window, which both Mike Harrison and Jeff Hoffman confirmed has decreased by 20-30% year-on-year, leading to more last-minute bookings. This trend suggests shorter, closer-to-home vacations. Stephen Saint Fort, however, observed that while his bookings are fewer, the average length of stay has increased from 4-5 nights to 6-7 nights, indicating guests are staying longer to explore the many attractions in the Black Hills. Kaleigh Day, conversely, prefers shorter stays (2-3 days) to maximize surf rental and lesson opportunities. The unique identities and diverse markets of campgrounds were emphasized. Stephen Saint Fort highlighted the variety even within Custer, with 55 campgrounds within 15 miles, each catering to different guest needs, such as those prioritizing satellite TV over treed sites. Mike Harrison underscored the diversity not only in market but also in sophistication, contrasting Stephen’s recent adoption of online booking with his own properties’ long-standing reliance on it. He mentioned ongoing efforts to classify campgrounds by category to nationalize data for better trend analysis. The panelists then discussed the prevalence of RV rentals. Kaleigh estimated that perhaps a third to half of their RV guests are in rentals, particularly Europeans, and noted a new trend of locals Airbnbing their trailers and motorhomes. Stephen estimated around 10% of his guests use rentals, often international travelers using companies like Cruise America, and also locals through RV Share. Mike Harrison identified a significant industry gap in connecting RV renters directly with campgrounds for destinations. Stephen shared his strategy of building relationships with local RV Share owners and delivery drivers, who then recommend his campground. Jeff Hoffman concurred, noting the RV rental market is relatively new (about four years old) and stressed the need for RV share operators to understand that their renters must still adhere to campground rules. The conversation briefly veered into sports rivalries, with Kaleigh from Seattle (Seahawks fan), Stephen from Pittsburgh (Steelers fan), and Jeff from Ohio (Browns fan), adding a lighthearted moment. Mike Harrison then steered the discussion to strategies for boosting revenues. Kaleigh explained that Surf Junction diversifies revenue by heavily promoting surf lessons and rentals, incentivizing staff to upsell, and increasing marketing spend when sales are low. Stephen Saint Fort, benefiting from the self-selling Black Hills area, promotes his campground by attending travel shows and being involved with tourism organizations, noting an influx of visitors from states where he’s attended shows. He also works on improving their social media presence and collaborating with local influencers. Jeff Hoffman advised new parks to use industry data to identify their specific market niche and consider hiring marketing firms for deep dives. For established campgrounds like his, he explained that growth is harder, now aiming for 8% rather than 10-15%. They target marketing efforts to attendees of camping shows within a three-hour drive and leverage Google Ads. As a KOA partner, his campground benefits from national marketing, allowing them to focus locally, including marketing to visitors of nearby attractions like Cedar Point amusement park and new sports facilities. In their parting words, Stephen Saint Fort thanked everyone, reiterated the diversity of campgrounds, and offered Kaleigh advice. Jeff Hoffman also expressed gratitude, emphasized that “every campground’s different,” and offered his consulting services for initial chats without cost. Kaleigh Day found it “awesome” to chat with fellow campground operators, appreciating the insights and camaraderie within their niche career. Mike Harrison concluded by thanking all guests for their time and passion, highlighting the amazing opportunities and community within the outdoor hospitality industry.

On the June 11th, 2025, episode of MC Fireside Chats, host Brian Searl of Insider Perks and Modern Campground led a vibrant discussion with a panel of industry experts on the evolving landscape of outdoor hospitality. The conversation delved into crucial topics ranging from the practicalities of developing off-grid glamping sites to the profound importance of curating a transformative guest experience. The episode brought together recurring panelists and special guests, each offering unique perspectives from their respective corners of the industry, creating a comprehensive overview of current trends, challenges, and opportunities. The show welcomed back its knowledgeable recurring guests, who consistently provide valuable insights. Scott Foos, representing Horizon Outdoor Hospitality, a third-party management and consulting firm, offered his analysis on market trends and operational strategies. Zach Stoltenberg of LJA, a multidisciplinary design firm, shared his expertise on the planning and design of outdoor resorts. Joe Duemig, the owner of App My Community, brought his perspective on technology and guest communication within campgrounds and resorts. Joining the panel were two special guests, both operators of distinctive Canadian glamping properties. Elizabeth McIntosh, the co-founder of Back Forty Glamping in Ontario, provided a look into the world of creating a luxury, four-season dome resort from the ground up. Also featured was Sarah Cruse, the General Manager of the remote and exclusive Clayoquot Wilderness Lodge on Vancouver Island, who shared her passion for creating deeply restorative and nature-based experiences for guests. The conversation kicked off with Zach Stoltenberg identifying a significant industry trend: the increasing client demand for off-grid and remote resort sites. He explained this push is driven by both the economic desire to avoid costly infrastructure development and the experiential appeal of secluded locations. Zach highlighted innovative solutions like those from Electric Outdoors, a company producing self-contained units with their own power and water systems, which could revolutionize how operators utilize undeveloped land and create unique, low-impact accommodations. Responding to the off-grid theme, Sarah Cruse detailed the operations of Clayoquot Wilderness Lodge, a property that has successfully operated off-grid for 25 years. She explained how the resort, accessible only by floatplane or boat, is a self-contained village that recently invested in British Columbia’s largest solar panel installation to harness the power of nature. Sarah’s story underscored the immense appeal and viability of such ventures but also served as a caution, noting that the “wild west” era of development has passed and that securing permits for such a project today would be incredibly challenging. Elizabeth McIntosh of Back Forty Glamping echoed the sentiment regarding regulatory hurdles, sharing her own complex journey with permitting in Ontario. She explained how the process of trying to fit their unique dome structures into existing, conventional building codes ultimately shaped their business model, forcing them to pivot to a higher-end, luxury offering to justify the extensive investment in infrastructure like a massive septic system. Her experience illustrated a common struggle for innovators in the glamping space and highlighted how external constraints can define a brand’s niche. A significant portion of the discussion was dedicated to the art and importance of the guest experience, a topic Sarah Cruse spoke about with palpable passion. She described her role as stewarding a “heart property” where the goal is to facilitate a “transformational state” in guests by disconnecting them from devices and reconnecting them with nature and each other. She emphasized that true hospitality is “heart-forward,” starting with a happy, engaged staff who genuinely care, which in turn creates an authentic and emotionally resonant experience for the guest. Scott Foos provided a broader market context to the importance of guest experience, sharing observations from a recent tour of over 50 properties across four states. He noted a softening in transient demand and a subsequent pivot by many operators toward chasing extended-stay business. His key finding was that properties demonstrating “intentionality”—those with thoughtful theming, clean aesthetics, visible staff, and a focus on creating a special atmosphere—were significantly outperforming their more generic neighbors, even those located right next door. Offering an international perspective, Joe Duemig recounted his recent trip to Australia for caravan industry shows. He observed a different business landscape, with a prevalence of marketing groups that parks belong to, as opposed to the more common franchise models in North America. He noted differences in pricing and amenity focus, providing a valuable comparison of how the industry operates in another part of the world and highlighting the global nature of outdoor travel. In his final thoughts, Scott Foos shared critical data on the American traveler, noting that while the desire for travel remains high, budget constraints are significant, with the average family having around $5,500 for the entire year. He argued that this economic reality uniquely positions the outdoor hospitality industry to provide value. However, he stressed that now is the time to double down on providing exceptional experiences to retain the core camping audience and continually remind them of the unique value and joy that camping provides. Ultimately, the episode underscored that success in the modern outdoor hospitality industry is a holistic endeavor. It requires navigating practical challenges like permitting and infrastructure, embracing innovation in accommodations, and, most importantly, cultivating an authentic and emotionally intelligent guest experience. The insights from Brian Searl, Scott Foos, Zach Stoltenberg, Joe Duemig, Elizabeth McIntosh, and Sarah Cruse painted a clear picture of an industry where those who focus on the details and lead with heart are best positioned to thrive.

In the previous episode of MC Fireside Chats on June 4, 2025, host Brian Searl welcomed guests including recurring contributors Rafael Correa, President and CFO of Blue Water; Simon Neal, founder of Camp Map; and Scott Bahr from Cairn Consulting Group. A special guest for the session was Jayne Cohen, founder and CEO of Campground Consulting Group and its sister company, Glamping Consulting Group, who—despite Brian’s playful jest about her youth—celebrated her 50th year in the industry. The discussion immediately turned to pressing industry concerns when Rafael Correa highlighted a recent Baltimore Sun report about Raystown Lake in Pennsylvania. Camping at this large Army Corps-run recreational lake was reportedly shut down due to staffing cuts linked to “Doge inefficiency efforts.” This closure significantly impacted local businesses, with some experiencing a 40-50% downturn over Memorial Day weekend, underscoring the ripple effects of such decisions on local economies and the potential risks to state and national park accessibility. Scott Bahr elaborated on this, noting an “enthusiasm gap” among potential guests stemming from a “dark cloud” over national parks, citing news of over 5,000 anticipated staff layoffs. He differentiated this concern from purely economic anxieties, explaining that while people understand macroeconomic pressures, they are more deterred by factors that diminish the on-the-ground experience. The perception that staff cuts will lead to a lesser experience weighs more heavily on travel decisions than economic factors alone, creating a cumulative negative effect. The conversation then explored whether park closures and staff shortages or broader economic concerns were more heavily influencing camper behavior. Rafael shared a contrasting experience from Blue Water’s home base in Ocean City, Maryland. Despite initial concerns about federal government layoffs and return-to-office mandates affecting their key feeder markets (DC, Northern Virginia, Baltimore, Philadelphia, Pittsburgh), their properties were experiencing significant growth. He attributed this to the affordability of outdoor hospitality and Ocean City’s appeal as a blue-collar, drive-to beach destination, suggesting that economic uncertainty might be playing to their strengths. Scott Bahr concurred, emphasizing the advantage of drive-to destinations, as people are likely opting for shorter, less uncertain trips. Jayne Cohen, drawing on her extensive industry experience, supported these observations. She noted that during economic uncertainty, travelers prioritize accessible, easily cancellable, and affordable options, bringing back the “150-mile sweet spot” for travel distances, reminiscent of 2019 trends. She asserted that camping remains an affordable vacation choice, often driven more by desired location and activities than by price alone. Campers, she argued, can tailor their trips to their budgets, perhaps by forgoing restaurant meals if campsite fees are higher in a preferred area. The discussion then shifted to the crucial concept of value proposition in camping. Rafael emphasized that it’s not just about affordability but the overall value, including amenities like water parks and organized activities not typically found at budget hotels. Jayne Cohen added that, in her experience, the most expensive sites, like waterfront ones, often book up first precisely because of their perceived value, offering experiences that would be significantly more costly in other accommodation types. Brian Searl underscored the necessity for campgrounds, especially independent ones, to effectively communicate this value through their marketing efforts. Exploring how to communicate this value, Rafael stressed the importance of visual storytelling – high-quality lifestyle photos and videos that allow potential guests to imagine themselves at the property. He also advocated for leveraging micro-influencers and the authenticity of Facebook Lives to connect with audiences. Simon Neal explained how Camp Map contributes by providing accurate, realistic digital maps that reduce uncertainty and build excitement, allowing guests to explore site-specific photos and amenities before booking. Jayne Cohen reiterated the power of professional photography and the need for websites to evoke an emotional connection and stand out from competitors by offering a unique, experiential feel rather than a generic listing of facilities. A practical discussion arose about how independent owners, often short on time and resources, can implement these marketing strategies. Rafael suggested tapping into the inherent talents of existing staff, particularly younger employees who are often social media savvy. Jayne Cohen agreed, emphasizing that owners deeply involved in daily operations rarely have the time for dedicated marketing, making it essential to delegate these tasks, even if not on a full-time basis. Scott Bahr provided data backing this, stating that for about three-quarters of campers, pictures are the most important consideration when choosing a destination. Simon Neal then shared fascinating observations from his recent travels in the US, comparing American campgrounds to their European counterparts. He found similarities in the arrival/check-in experience, site hookup quality, and general landscaping. However, significant differences emerged: US campgrounds are overwhelmingly RV-focused (around 90% RV sites vs. a 50/50 RV/tent split in Europe), leading to different amenity needs like fewer, less elaborate bathhouses. A key distinction he noted was in cabin design. European cabins, he observed, tend to make more efficient use of space and higher quality materials, whereas US cabins often have wasted space and lack thoughtful details like adequate storage. Rafael acknowledged this, noting that Blue Water’s sister company, Great Outdoor Cottages, is part of an evolution towards more efficient European-style cabin design in the US, moving away from simply replicating home comforts to optimizing the smaller footprint. The conversation pivoted to the overarching importance of hospitality and the human touch. Jayne Cohen expressed concern that the rise of online check-ins and automated gates, while efficient, could diminish personal interaction. She stressed the critical need for staff and managers to be present on the grounds, welcoming guests and fostering relationships. Brian Searl concurred, noting how even a simple handwritten note from a hotel manager can be impactful. Rafael framed it as an opportunity: technology that reduces check-in friction frees up staff time for more value-added, personal interactions. Scott Bahr provided compelling data: KOA surveys revealed that a memorable interaction with a manager or owner could increase a guest’s Net Promoter Score (NPS) by at least 15 points, highlighting this as a key driver of loyalty and return visits. Rafael further elaborated that the deep relationship between a long-term owner and their guests is a significant factor—and a potential risk—when acquiring a campground, as it’s nearly impossible to replicate that personal bond at scale, though Blue Water strives for this through exceptional General Managers. Jayne Cohen added that positive personal interactions make guests more forgiving of minor issues and more open to providing constructive feedback. Rafael concluded this segment by saying that effectively addressing problems when they arise is a prime opportunity to build trust and gain a customer for life. Simon Neal noted that while his check-in experiences in the US were positive, he hadn’t observed the same level of GM visibility in European campgrounds, suggesting a potential area for differentiation. As the session concluded, each guest offered final thoughts. Jayne Cohen thanked Brian for the invitation and the enjoyable experience. Simon Neal expressed positivity about the industry’s current state. Rafael Correa described his outlook for the season as “cautiously optimistic,” eager to establish a new baseline and highlighting the preparedness of the Blue Water team. Scott Bahr announced upcoming research on camper attitudes and behaviors, to be released via KOA. Brian Searl wrapped up by thanking the guests and previewing his next “Outwired” show, which would discuss the future of PMS software, marketplaces, and the impact of AI on bookings and content authenticity.

On May 28th, 2025, another insightful episode of MC Fireside Chats unfolded, hosted by Brian Searl of Insider Perks and Modern Campground. This particular session was dedicated to the RV industry and outdoor recreation, bringing together a panel of recurring experts and special guests to dissect current trends, share operational experiences, and forecast future developments. Brian warmly welcomed the audience and introduced the day’s lineup, setting the stage for a comprehensive discussion that spanned from high-level industry statistics to on-the-ground business strategies. The episode featured its regular contributors from the RV Dealers Association (RVDA): Eleonore Hamm, President of RVDA of Canada, and Phil Ingrassia, President of RVDA of the US. Eleonore outlined her association’s focus on education, advocacy, and ensuring the profitability and sustainability of Canadian RV dealers. Phil echoed these sentiments, highlighting the US RVDA’s mission to support dealers and collaborate with manufacturers and suppliers on initiatives like the Go RVing program, which promotes the RV lifestyle in their respective countries. Their presence provided a crucial overview of the North American RV market landscape. Joining the seasoned regulars were two special guests making significant waves in their local outdoor hospitality sectors. Ilia Smirnov, owner of Cape Fear River Adventures and the Cozy Heron Glamping Resort, was introduced first. Located near Raleigh, North Carolina, Ilia’s businesses offer a unique blend of river-based activities and distinctive glamping accommodations. Following Ilia, Lisa Green, the General Manager of the Decatur Wheeler Lake KOA Campground in Alabama, shared her experiences. Lisa described her campground as an activity-driven destination, emphasizing her journey into the industry and the strategies she has employed. The discussion kicked off with an industry update from Phil Ingrassia and Eleonore Hamm. Phil shared that April’s wholesale RV shipments in the US saw a pleasant 4% increase compared to the previous year, though he noted that retail sales for April were not yet available and had been lagging slightly, with March retail sales down about 14% year-over-year, indicating an inventory build-up as dealers prepared for the season. He acknowledged that consumer sentiment, influenced by job prospects, the stock market, savings, and gas prices, plays a significant role in RV sales, predicting that the year would likely end up similar to the last. Eleonore Hamm provided the Canadian perspective, noting a similar trend where wholesale shipments outpaced retail sales. She explained that Canadian dealers had been rapidly building inventory due to concerns about tariffs and counter-tariffs, particularly the 25% counter-tariff on US-manufactured motorhomes that came into effect on April 9th, though towables were fortunately excluded. This uncertainty led to a cautious approach from dealers, with new unit sales down about 10% year-over-year by the end of March. Eleonore elaborated on the complexities of these tariffs, linked to HS codes where motorhomes are classified under automotive, and mentioned ongoing advocacy efforts to government to remove motorhomes from this tariff. Both Phil and Eleonore agreed that the late spring and early summer period is crucial for sales volume. Shifting to consumer behavior, Brian Searl inquired about RV ownership and usage. Phil Ingrassia revealed that data on RVs in operation, a proprietary number, has been growing consistently, even through the pandemic and beyond. He estimated that the number of RVs in operation has increased from around 3.5 million in 2010 to over 6.5 million currently. This indicates that people are holding onto their RVs and renewing registrations. He also mentioned that Go RVing research shows many pandemic buyers have developed a fondness for RV travel and intend to continue, debunking some fears of a mass exodus from the lifestyle. Approximately 1.5 million RVs were sold in North America during the pandemic peak, a significant boost to the installed base. The conversation then turned to Ilia Smirnov, who detailed his entrepreneurial journey. Cape Fear River Adventures, his flagship company, has been operating for 14 years, primarily offering self-guided canoe, kayak, paddleboard rentals, and lazy river tubing on the flat portions of the Cape Fear River. He humorously recounted finding the initial business for sale on Craigslist in 2012. The success of the river adventures paved the way for the Cozy Heron Glamping Resort, now in its third year. Ilia explained that his interest in creating a multi-day destination and the challenge of building on a floodplain led him to discover Conestoga wagons at a trade show, which became the unique lodging solution for his resort, offering a “bridge experience” for those new to the outdoors with comforts like AC and king-size beds. Lisa Green then shared her experiences since becoming the General Manager of the Decatur Wheeler Lake KOA in July of the previous year, a challenging start given her background was in food and beverage, not campground management. She identified that a primary hurdle was rebuilding relationships with staff and the community due to a lack of consistent, customer-service-oriented leadership prior to her arrival. Lisa emphasized the importance of community support and generating auxiliary income. She significantly increased local engagement, noting that previously only 2% of visitors were local, a number she has drastically improved. A key initiative was planning a large music festival featuring only local bands and vendors, which successfully sold out the entire campground well in advance and provided crucial off-season income. The discussion broadened to the importance of marketing and activities in attracting and retaining guests. Eleonore Hamm admitted that it wouldn’t typically occur to her to visit a campground for activities if she wasn’t camping there, highlighting a potential marketing gap. Lisa Green stressed that campgrounds need to offer more activities to engage the 12 to 18-year-old demographic, ensuring they develop positive camping memories that could lead them to become future RV buyers and enthusiasts. Phil Ingrassia concurred, noting that industry research consistently shows individuals who camped as children are significantly more predisposed to engage in RVing later in life, underscoring the value of investing in youth-focused programs and creating “sticky” outdoor experiences. As the episode drew to a close, the guests offered their final thoughts. Lisa Green encouraged everyone to “enjoy a day outdoors, you’ll remember it.” Ilia Smirnov expressed his continued commitment to finding new ways to get people outside and shared that his businesses can be found online at capefearadventures.com. Eleonore Hamm and Phil Ingrassia thanked Brian for the opportunity to hear from campground operators, finding the insights complementary to their perspectives from the RV dealer side. Brian Searl concluded the show, thanking all his guests for the rich conversation and promoting an upcoming podcast, “Outwired,” where he would delve deeper into data trends and consumer niches in the outdoor hospitality sector with Scott Bahr.

The May 21st, 2025 episode of MC Fireside Chats, hosted by Brian Searl, convened a panel of esteemed recurring and special guests to delve into pivotal topics within the outdoor hospitality and recreation industry. The familiar voices joining the conversation included Mike Harrison of CRR Hospitality, a company focused on owning and operating luxury upscale RV and glamping resorts, as well as providing third-party consulting. Ali Rasmussen, co-founder of Spacious Skies Campgrounds, which owns and operates campgrounds along the East Coast from Maine to Georgia, also returned, expressing enthusiasm for the upcoming season. Rounding out the recurring panel was Jeff Hoffman from Camp Strategy, a consulting firm dedicated to helping campground owners achieve profitability. This episode welcomed two special guests. Heidi Doyle from Utility Supply Group (USG) introduced her company as a key electrical distributor for the outdoor hospitality sector, serving RV parks, campgrounds, marinas, and glamping resorts. Heidi emphasized USG’s commitment to not just supplying products but also ensuring safety and compliance by actively working with the National Electric Code and UL standards for power outlets. The second special guest was Jim Omstrom, co-founder of Open Road Resorts. Jim shared that Open Road Resorts owns a growing portfolio of campgrounds across the United States, including locations near Dallas, Santa Fe, West Yellowstone, and Omaha, with a focus on acquiring and developing more properties. Before diving into the special guest segments, Brian prompted the recurring panelists for any pressing industry topics. Mike Harrison immediately highlighted the continued and accelerating growth of Artificial Intelligence (AI) in the camping sector. He referenced a recent generational camping report indicating that 30% of campers have already used AI for search, a figure expected to rise to 75% in the coming years. Mike stressed the importance for industry players to stay ahead of the curve as generative search and Google’s prioritization of AI are set to revolutionize how campers find and book their stays. Jeff Hoffman echoed Mike’s sentiments, noting the rapid learning capabilities of AI and its daily improvements, particularly when actively trained. Ali Rasmussen added her experience, mentioning a demo she encountered built within ChatGPT that functioned as an itinerary and trip planner for one of their campground locations, showcasing the practical applications of AI for enhancing guest services. Beyond AI, Ali Rasmussen, also a board member of OHI (Outdoor Hospitality Industry), brought a critical legislative issue to the forefront: the Credit Card Competition Act. She explained that this bipartisan bill aims to address the duopoly of Visa and MasterCard, which has led to escalating credit card swipe fees – a significant expense for campground owners, often ranking in their top five operational costs. Ali detailed the unique impact on campgrounds, where multiple transactions (booking, changes, cancellations, re-bookings) can incur non-refundable swipe fees, even when guests are refunded. Mike Harrison and Jeff Hoffman shared that they had previously lobbied in Washington D.C. on this very issue, underscoring its importance. They urged listeners to visit OHI’s social media pages for links to contact their representatives and voice their support for the act, emphasizing that it affects all businesses accepting credit cards, not just RV parks. Heidi Doyle mentioned that for Utility Supply Group’s larger transactions, credit card fees are often passed on to the customer, while smaller orders’ fees are absorbed. Brian acknowledged the pervasiveness of these fees, even with third-party payment systems. The conversation then shifted to a deeper dive with the special guests. Heidi Doyle elaborated on Utility Supply Group’s long-standing presence in the industry, noting their 26-year history initiated by Wade Elliot. She explained USG’s unique approach of primarily connecting with customers through trade shows and conferences rather than traditional advertising, valuing their loyal customer base. A core philosophy for USG, instilled by Wade, is to be a resource and ensure customers get the right products, especially for those new to the industry or specific electrical components. Heidi highlighted their expertise in the National Electric Code and NFPA 1194, positioning USG as more than just a seller. Key products offered include pedestals, surface mount boxes, distribution panels, transformers, wire, site amenities like lighting, and increasingly, solutions for EV charging. She also discussed the growing importance of electrical metering (sub-metering) to help campgrounds recoup utility expenses and encourage conservation, differentiating between “dumb” meters requiring manual reads and “smart” meters that integrate with reservation systems. Jeff Hoffman inquired about the potential for USG to develop water metering solutions, to which Heidi responded that while they offer basic water meters, USG currently focuses on electrical distribution and is not primarily a software developer, though they are aware of companies like Wild Energy exploring integrated solutions. Next, Jim Omstrom shared the origin story of Open Road Resorts, which began as a “midlife crisis” entrepreneurial venture with his business partner, Chase, around 2018. Leveraging their backgrounds in public equity investment and a shared passion for the outdoors, they acquired their first park in Dallas. After a pause and operational refinement during the COVID-19 pandemic, Open Road Resorts partnered with consumer private equity fund L Catterton, RV manufacturer THOR Industries (owner of Airstream and Jayco), and two other family offices to fuel their growth. Jim articulated that the brand “Open Road Resorts” aims to address the inconsistent experiences often encountered in the RV park industry. While each park retains its unique local feel, the goal is to provide a consistently clean, safe, highly amenitized, and family-friendly environment with excellent customer service. When Brian asked about the 10-year vision, Jim stated the focus is on continued brand building, team expansion, and acquiring great parks to build a national network. Discussing operational approaches, Jim explained their model of having a General Manager at each park who reports to a central operations team. This sparked a broader discussion among the multi-park operators. Ali Rasmussen shared Spacious Skies Campgrounds’ journey, from initially attempting a model where regional managers also managed a home campground, to their current structure of three regional directors overseeing GMs and reporting directly to her. They’ve intentionally trimmed layers to maintain control and efficiency. Jeff Hoffman emphasized the importance of building a solid foundational structure for scalability, noting that while technology like cloud-based PMS and accounting systems has made remote management easier, finding the right people remains the biggest challenge. Mike Harrison added that there’s no one-size-fits-all operational model, and what works depends on the specific properties, revenue, and stage of growth, sharing that CRR Hospitality also pivots its structure based on circumstances. Ali Rasmussen then queried Jim Omstrom about the unique partnership with THOR Industries. Jim explained their pre-existing relationship with THOR’s management team from their public equity days. When Open Road Resorts decided to accelerate growth, they approached THOR, who saw an opportunity to strategically partner and help shape the campground experience, potentially testing new concepts. As an example, Jim mentioned an “Airstream-only” section, or “camp Airstream,” being piloted at their West Yellowstone park. This led to a discussion about the RVIA Campground Coalition’s efforts to foster communication between manufacturers and campground owners, particularly concerning the increasing size and electrical demands of new RVs, and how campgrounds, especially older ones, can keep pace with infrastructure needs. Heidi Doyle noted that, as of 2022, THOR had no immediate plans for 100-amp RVs, which would require new electrical pedestal designs. The final major topic was the significant advancements in AI search, spurred by recent Google I/O announcements. Brian presented a short video showcasing Google’s new “AI Mode,” a complete re-imagining of search that moves beyond the traditional 10 blue links to a personalized, generative AI-driven experience. This mode will allow for longer, more complex queries and even enable “agents” like Project Mariner to perform tasks on the user’s behalf, including making purchases. Brian stressed that this will dramatically impact how campgrounds are discovered and booked, affecting website traffic (likely decreasing overall traffic but increasing conversion rates of qualified leads) and user interaction. Heidi Doyle asked about the implications for keywords and search strategies. Brian explained that the shift is towards longer, conversational queries, and that AI itself will increasingly interpret and refine user intent, making traditional keyword targeting less relevant. The focus, he advised, should be on high-quality content, user experience, site architecture (like schema markup), and brand trust signals (like press releases and social mentions). Jim Omstrom inquired if anyone was exploring “AI SEO,” to which Mike Harrison and Brian confirmed they were actively working on these strategies, emphasizing that a blend of traditional SEO and new AI-focused approaches is currently necessary. The discussion highlighted the personalized nature of AI search results, with different users receiving different recommendations based on their implicit and explicit preferences, making foundational website best practices even more critical. As the episode concluded, each guest provided their...

In a recent episode of MC Fireside Chats, host Brian Searl of Insider Perks kicked off the conversation by lightheartedly addressing his scratchy voice and acknowledging the absence of several regular panelists, including Joe Duemig, who was attending a conference in Australia, Scott Foos, who had a meeting, and Kevin Thueson, who was traveling. Despite these absences, Searl enthusiastically introduced the two featured guests: John Handy, co-owner of Treebones Resort, and Devon Towle, Founder and CEO of Global Glamping, also known as Sir Glamps-a-lot. John Handy shared the 20-year journey of establishing Treebones Resort in Big Sur with his wife Corinne. He recounted the serendipitous rezoning of their oceanfront property to commercial use and their subsequent decade-long exploration of creating a unique lodging experience. Handy explained that the concept of “glamping” didn’t even exist when they began, but their vision was to offer an experience that combined the closeness to nature of camping with the comforts of a hotel, leading them to discover yurts. He highlighted the significant financial risks they undertook with business and construction loans, contrasting their approach with the revenue-sharing models discussed later. Handy emphasized that the success of Treebones lies in its unique location, the dedicated on-site staff, and the array of amenities, including fine dining with a sushi bar and lodge restaurant, massage, yoga, a pool, spa, and jacuzzi, all while maintaining a low carbon footprint. Devon Towle, or Sir Glamps-a-lot, detailed his entrepreneurial journey, starting from a background in architecture and housing consultation to founding Global Glamping. He shared how his initial foray into glamping began with a single yurt on raw land in Montana, which surprisingly led to recognition as one of the best Hipcamps in the state. This experience highlighted the potential of the industry and the need for guidance, prompting him to establish Global Glamping. Towle proudly mentioned the company’s growth to 15 resorts with over a hundred short-term rentals and their specialization in eco-tourism development. He was particularly excited to be calling in from their Guardian Ranch location in San Diego, showcasing 3D-printed tiny houses from Azure Printed Homes, emphasizing the rapid construction and eco-friendly nature of these units made from recycled materials. The conversation then shifted to the topic of bootstrapping versus seeking investment capital. Towle shared his experience of creatively financing his ventures, including a “Glamping Rev Share” model that allowed him to partner with landowners and structure providers. He emphasized that the barrier to entry in glamping can be significantly lower than traditional real estate investments, allowing entrepreneurs to start with modest means and grow creatively. Searl resonated with this, sharing his own experiences of building his business without significant initial investment and highlighting the flexibility and potential rewards of a bootstrapped approach. Both Handy and Towle agreed on the importance of agility and the ability to pivot in business. Handy used a compelling ship analogy, stating that a ship in a harbor is safe but not fulfilling its purpose, and that forward motion is necessary for steering. He shared examples of unforeseen challenges like road closures and economic shifts that require constant adaptation. Towle echoed this, emphasizing that nothing ever goes exactly to plan and that perseverance and the willingness to pivot are crucial for entrepreneurs in the often unpredictable world of eco-tourism and glamping. The discussion touched upon the role of technology in their businesses. Handy highlighted how Starlink internet and advancements in battery storage systems have been game-changers for Treebones, especially given their off-grid location. He also spoke about their adoption of Azure 3D-printed homes as an eco-conscious lodging option. Towle also emphasized the speed to market and cost-effectiveness of the 3D-printed homes. Both expressed excitement about future technological advancements, including the potential of AI in design and 3D printing. Searl raised the topic of disconnecting in a hyper-connected world, sharing his own recent experience of the benefits of unplugging. Handy recounted a story about the Wall Street Journal inquiring about their “prepare to unplug” message from their early days, noting the initial resistance from some guests but also the eventual appreciation for the opportunity to disconnect. He mentioned that while technology has advanced at Treebones, they still maintain areas where guests can intentionally unplug. Looking towards the future, Handy expressed that Treebones Resort would remain family-owned and operated, with the next generation taking on leadership roles. He emphasized their commitment to maintaining the essence of Treebones – perching lightly on the land, living simply, and connecting with nature – even as they evolve. Towle shared his vision for Global Glamping, aiming to create affordable, eco-friendly living communities and develop a gamified app to enhance the ecotourism experience. He expressed a long-term goal of securing larger-scale funding to expand these communities for midterm and long-term living, promoting a lifestyle connected to nature and entrepreneurship. In closing, Searl expressed his admiration for the work of both Handy and Towle, predicting a bright future for their ventures and the eco-tourism industry as a whole. He underscored the power of inspiring others through their innovative approaches to hospitality and sustainable living.