More Than A Chair

Have you ever wondered why some beauty professionals stay fully booked… while others struggle to get clients—even when they’re incredibly talented?In this first episode of More Than the Chair, Jeri Mallow pulls back the curtain on what actually builds a successful beauty business—and it’s not what most people think.With over 34 years in the beauty industry, building a half-million-dollar nail business and mentoring hundreds of students, Jeri shares the truth no one teaches you: Talent alone will not fill your chair.If you’re a nail tech, hairstylist, esthetician, massage therapist, booth renter, or salon owner—this episode will challenge your mindset and show you what it really takes to create a fully booked, sustainable career.Inside this episode:Why talented beauty professionals still struggle to get clientsThe biggest mistake keeping your schedule emptyThe truth about waiting vs. building your businessReal strategies that actually create opportunityThe mindset shift that separates booked-out pros from those stuckThis isn’t about doing more—it’s about thinking differently, showing up consistently, and building something that lasts. If you’re ready to stop waiting… and start creating a fully booked career—this episode is for you.🔗 Want to work with Jeri? Visit: lakeshorelifecoach.com