More Than Makeup

I constantly get asked: 'Kellsie, how did your old career in corporate event planning impact the way you run your makeup business today?' The truth is, my old career built almost everything I do now. In this episode of More Than Makeup, I’m taking you down memory lane to discuss the transition from the corporate world to full-time artistry. We’re talking about the 'nudge' that tells you it’s time to quit, why your corporate skills are actually your secret weapon in the beauty industry, and how to know when you're ready to take the leap. Whether you’re currently working a 9-to-5 or you're already full-time and looking to bring more structure to your brand, this episode is a masterclass in professional evolution. RESOURCES MENTIONED:If you're feeling that nudge, here’s my masterclasses!Mentorship Waitlist: Ready to build your own digital engine? Join the waitlist.Confidence & Imposter Syndrome Episode

The makeup world has been noisy this week, but I’m not here for the negativity. In this episode of More Than Makeup, I’m taking the viral 'MUA vs. Influencer' debate and turning it into a high-level business masterclass. We’re moving past the $1,000 quote drama to talk about the actual strategy behind influencer marketing. I’m sharing my own experience with collaborations, how to audit your data to see what’s actually working, and why you need to stop making business decisions based on feelings.Whether you believe in paid collaborations or strictly 'pro-bono' artistry, this episode will help you understand how to use your analytics to grow your brand and your bank account.Resources:Kellsie’s Mentorship WaitlistUse code MORETHANMAKEUP for 10% off all of my online courses and masterclasses

I’ve debated whether to share this, but I refuse to only show you the highlight reel. In this episode of More Than Makeup, I’m sharing the raw, unfiltered story of how I lost $40,000 in less than 24 hours. This wasn't a bad investment or a scam; it was the result of a single decision I made at 3:00 AM in a hotel room to cancel my fully booked Toronto masterclass.I’m walking you through the 'perfect storm' of logistics, the high standards I refuse to compromise on, and the reality of what it costs to prioritize your reputation over your bank account. If you’ve ever faced a crisis in your business that tested your integrity, this episode is for you.Resources:Kellsie’s Mentorship WaitlistGlobal Glam — Kellsie’s course on booking destination weddings

I’m sitting down in New York with the viral queen herself, Shelby Ann Bell! With 2 million followers and counting, Shelby is proof that 'overnight success' usually takes years of hard work.In this episode of More Than Makeup, we’re pulling back the curtain on the business engine behind the viral videos. We talk about her journey from a pro MUA of 10 years to a full-time creator, the reality of managing a 'parasocial' relationship with millions of followers, and why authenticity is her secret weapon.If you’ve been wondering how to turn views into a sustainable business while staying true to your artistry, this conversation is for you. Mentioned in this episode:Follow Shelby: @‌shelbyannbell on TikTok and Instagram for the best beauty vibes.Mentorship Waitlist: Ready to build your own digital engine? Join the waitlist.

I’ve been following Selena Marchand since 2022, and today I finally get to sit down with her in person! In this episode of More Than Makeup, we are tackling the one thing most artists are terrified of: getting in front of the camera. Selena is a testament to the fact that it is never too late to start; she didn't even start posting her face until three years ago, and now she's building a digital empire.We’re breaking down the shift from being a 'service provider' to a 'content creator,' how to handle the fear of judgment, and the exact strategies for going viral in 2026. If you feel like you’ve 'missed the boat' because you're in your 30s or you're scared to show your personality, this episode is the kick in the pants you need to start posting.Mentioned in this episode:Follow Selena Marchand: Check out her incredible journey and tips on Instagram.Mentorship: Join the waitlist for the next high-level cohort.

In this episode, I’m sitting down with one of the first people I met when I moved to Canada, the incredibly talented Brittany Jayne, founder of Muse By Her. We’re diving into the world of content creation and social media management specifically for women-led beauty and lifestyle brands.If you’ve ever felt overwhelmed by 'doing it for the Gram' while trying to actually do your job as an artist, this conversation is for you. We discuss the transition from being a one-woman show to building a creative agency, the importance of storytelling over just 'pretty pictures,' and how to elevate your brand through high-end content.Brittany also shares her journey of doubling her revenue by implementing systems and automations, and why she’ll always make time to film my masterclasses!Mentioned in this episode:Follow Brittany: Check out her work at @‌musebyher.Toronto Masterclass: Final spots available!Mentorship: Join the waitlist for the next high-level cohort.

If you’re a makeup artist who is busy but still feels stuck, this episode is your sign to get some help. Kellsie Bain gets real about the moment she realised she couldn’t grow her business and do everything herself at the same time, and what happened when she finally let someone else in.In this episode, Kellsie walks through her journey of going from solo operator, staying up until 11pm trying to build her own Squarespace site, to hiring specialists that freed up her brain, her time, and her creativity. This is the episode that will make you stop procrastinating and finally get the help your business needs.Mentioned in this episode:Global Glam — Kellsie’s course on booking destination weddingsLive Podcast Event in New Jersey (April 7) with Jamie SaundersToronto Masterclass — limited spots remainingKellsie’s Mentorship WaitlistUse code MORETHANMAKEUP for 10% off all of my online courses and masterclasses

I’m coming to you live from Mexico for this one! In this episode of More Than Makeup, I’m joined by my friend and talented Toronto-based makeup artist, Jessica Wolfert, to pull back the curtain on what it’s actually like to be an international destination makeup artist.We all see the glamorous Instagram shots of sunsets and spicy margaritas, but today we’re getting real about the grit behind the glam. From navigating language barriers and unpredictable climates to surviving high-stakes travel disasters—like the infamous "Amsterdam Fire" that nearly derailed everything—we’re sharing the stories that don't make the grid.Whether you’re an aspiring makeup artist looking to book your very first international wedding or a seasoned pro makeup artist wanting to refine your travel rates and contracts, this conversation is a deep dive into the business strategy you need to go global.Connect with Jessica Wolfert: https://jessicawolfertmakeup.com/Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasseshttps://kellsiebainmakeup.com/pages/educationIn 2026, I will be taking on a limited number of Makeup Artists for personalised mentorship. To be the first to hear when applications open, join the waitlist below.https://manage.kmail-lists.com/subscriptions/subscribe?a=SBb7Mn&g=ThSqDB

In this special Q&A episode, Kellsie Bain gets personal, sharing the life experiences and mindset shifts that have shaped her into the entrepreneur she is today. She opens up about her upbringing, her journey to finding love in a new country, and how she balances a high-level international career with her personal life.Whether you're a beauty professional looking for business inspiration or simply want to know the woman behind the brand, this episode offers a deep dive into the "why" behind Kellsie's drive.CHAPTERS:Introduction: Thinking Outside the Bridal BoxLife Before Makeup: My Corporate Event Planning CareerThe Tragedy That Shaped My Work EthicLessons from My Mother: Resilience and DriveMoving to Canada: The Loneliest Year of My LifeThe $50 Rebuild: Starting My Business From ScratchHow I Met My Husband (The Crypto Scam Story)Dating in Your 30s: Why You Should Never SettleCareer vs. Family: Navigating the Fertility ClockFinding a Partner Who Supports Your AmbitionWhy I Say "Yes" to Every OpportunityRapid Fire Q&A: Business Advice & Mindset

In the fast-paced world of the beauty industry, "hustle culture" often tells us that more is better—more clients, more content, more visibility. But what happens when the constant demand for your energy starts to drain your creativity? In this episode of More Than Makeup, Kellsie Bain explores the essential topic of boundaries in the makeup business.Using her own podcast schedule as a case study, Kellsie discusses the importance of setting boundaries with your time, your technology, and your business expectations. She reveals why she is officially moving the podcast to a bi-weekly (fortnightly) schedule and how this boundary is a strategic move to ensure the longevity of her brand and the quality of her education.In this episode, you’ll learn:Why I’m Pivoting to VideoOvercoming Tech-Paralysis and ProcrastinationLessons from a Social Media DetoxThe Reality of "Hustle Culture" in the Beauty IndustryWhy Boundaries are Essential for Business LongevityMoving to a Bi-Weekly Schedule: Setting a Professional BoundaryDone is Better Than Perfect: Launching on YouTubePrioritizing Peace in 2026Join Kellsie in Person!Kellsie is heading to New York and Toronto this April for a brand immersion and artistry masterclass. Come learn branding, content creation, and makeup skills in person.Tickets: Available at https://kellsiebainmakeup.com/collections/masterclasses

Is your marketing strategy ready for 2026? In this episode of More Than Makeup, Kellsie Bain dives deep into the four essential marketing pillars every makeup artist needs to master to attract high-ticket bridal clients and build a powerful online presence.The industry is evolving, and simply posting a "before and after" is no longer enough to stand out. Kellsie shares her "marketing brain" secrets on why video is non-negotiable, how to transition from a makeup artist to a storyteller, and why your email list is actually a "gold mine" for your future businessIn this episode:00:00 Introduction to the 4 Marketing Pillars for 202600:44 Pillar 1: Prioritizing Multi-Platform Video Content05:10 Pillar 2: Personal Branding and Storytelling10:17 Pillar 3: Nurturing Your Email List12:53 Pillar 4: Collaboration and Community Building15:08  4 Marketing Pillars to Grow Your Makeup Business in 2026If you’re a millennial artist struggling with editing or trending audios, check out Kellsie’s course, The Beauty Edit, designed to make video creation uncomplicated and engaging.Link: https://kellsiebainmakeup.com/products/the-beauty-editDiscount Code: MORETHANMAKEUPJoin Kellsie in Person! Kellsie is heading to New York and Toronto this April for a brand immersion and artistry masterclass. Come learn branding, content creation, and makeup skills in person.Tickets: Available at https://kellsiebainmakeup.com/collections/masterclassesIn 2026, I will be taking on a limited number of Makeup Artists for personalised mentorship. To be the first to hear when applications open, join the waitlist below.Mentorship Waitlist

In this episode, Kellsie Bain walks Makeup Artist Chloe Day through a real coaching call and mentorship session.Together, they dive into what it truly takes to build a sustainable, profitable beauty business — from online growth and positioning yourself confidently on social media, to handling online haters, hosting your very first masterclass, and everything in between. This is an honest, behind-the-scenes conversation filled with practical advice, mindset shifts, and real mentorship moments.Around the 50-minute mark, Chloe experiences a major breakthrough that will resonate with any artist who has ever felt stuck or unsure of their next move.This is a longer episode, but it’s packed with value from start to finish — make sure you listen all the way to the end.In 2026, Kellsie will be taking on a limited number of Makeup Artists for personalised mentorship. To be the first to hear when applications open, join the waitlist below.Mentorship waitlist:https://manage.kmail-lists.com/subscriptions/subscribe?a=SBb7Mn&g=ThSqDBChloe Day Instagram: https://www.instagram.com/chloedaymua/

In this episode of More Than Makeup, host Kellsie Bain sits down with her former assistant Claire Jamieson to discuss Claire's journey from being an assistant to becoming a successful bridal makeup artist and educator.They reflect on their experiences working together, the importance of work ethic, and the challenges faced in the makeup industry.Claire shares her insights on achieving six-figure success, launching masterclasses, and the realities of creating digital products. The conversation emphasizes the significance of persistence, professionalism, and the power of reflection in personal and professional growth.Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasseshttps://kellsiebainmakeup.com/products/the-masterclass-manualToronto Masterclass Tickets: https://kellsiebainmakeup.com/products/toronto-the-brand-and-artistry-immersionNYC Tickets: https://kellsiebainmakeup.com/products/new-york-the-brand-and-artistry-immersionGlobal Glam Course: Linked hereBridal Makeup Masterclass: Linked here

In this episode, Kellsie discusses the challenges and opportunities presented by the slow season for creatives and business owners. She emphasizes the importance of taking breaks, reflecting on past achievements, and setting goals for the upcoming year.Kellsie shares practical tips for auditing your business, leveling up skills, and creating content during this downtime. The conversation encourages listeners to embrace self-care and personal growth while preparing for a successful year ahead.Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasseshttps://kellsiebainmakeup.com/products/the-masterclass-manualToronto Masterclass Tickets: https://kellsiebainmakeup.com/products/toronto-the-brand-and-artistry-immersionNYC Tickets: https://kellsiebainmakeup.com/products/new-york-the-brand-and-artistry-immersionLondon Tickets: https://kellsiebainmakeup.com/products/london-the-brand-and-artistry-immersionGlobal Glam Course: Linked hereBridal Makeup Masterclass: Linked here

In this episode, Kellsie Bain delves into the concept of confidence, emphasizing that it is a skill that can be developed rather than an innate trait. She shares personal anecdotes about her struggles with imposter syndrome and fear, illustrating how these feelings are common among entrepreneurs.Kellsie provides practical tips for building confidence, such as taking action despite fear, focusing on self-trust, and reframing negative thoughts. The conversation highlights the importance of embracing the journey of growth and recognizing that confidence often follows action.Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasseshttps://kellsiebainmakeup.com/products/the-masterclass-manualToronto Masterclass Tickets: https://kellsiebainmakeup.com/products/toronto-the-brand-and-artistry-immersionNYC Tickets: https://kellsiebainmakeup.com/products/new-york-the-brand-and-artistry-immersionLondon Tickets: https://kellsiebainmakeup.com/products/london-the-brand-and-artistry-immersionGlobal Glam Course: Linked hereBridal Makeup Masterclass: Linked here

In this episode, Kellsie shares her journey as a makeup artist and the importance of building relationships with brands. She discusses her experiences with PR, the significance of showing one's face in content, and the strategies for attracting brand collaborations. Kellsie emphasizes the need for consistency, quality content, and the importance of pitching oneself to brands.She also highlights the difference between gifted collaborations and paid partnerships, and offers insights on how to build long-term relationships with brands while being aware of potential red flags in collaborations.Use code MORETHANMAKEUP for 10% off all of my online courses and masterclassesToronto Masterclass Tickets: https://kellsiebainmakeup.com/products/toronto-the-brand-and-artistry-immersionNYC Tickets: https://kellsiebainmakeup.com/products/new-york-the-brand-and-artistry-immersionLondon Tickets: https://kellsiebainmakeup.com/products/london-the-brand-and-artistry-immersionGlobal Glam Course: Linked hereBridal Makeup Masterclass: Linked here

In this episode of More Than Makeup, host Kellsie Bain and guest Kendal Scheurich discuss the challenges and triumphs of moving cities as a makeup artist. They explore the importance of manifesting goals, rebuilding a clientele, and the value of assisting other artists.The conversation also delves into overcoming imposter syndrome and the significance of social media in growing a business. Listeners are encouraged to trust their vision and take risks in their careers.Use code MORETHANMAKEUP for 10% off all of my online courses and masterclassesGlobal Glam Course: Linked hereBridal Makeup Masterclass: Linked here

This episode of the "More Than Makeup" podcast, hosted by Kellsie Bain shares the seldom-discussed reality of navigating grief (whether from loss, divorce, or heartbreak) while working in the high-pressure, emotionally charged bridal industry.Kellsie recounts her own challenging journey through a divorce at the peak of her career and how she managed to show up for brides when her personal world was crumbling. She discusses the emotional labor of holding space for joy when you're heartbroken, and how her work unexpectedly became a part of her healing process.Use code MORETHANMAKEUP for 10% off all of my online courses and masterclassesGlobal Glam Course: Linked hereBridal Makeup Masterclass: Linked here

This episode of the "More Than Makeup" podcast, hosted by Kellsie Bain, focuses on the critical entrepreneurial mindset for makeup artists: creating your own opportunities rather than passively waiting for them. Kellsie shares personal stories and actionable advice on how she built her career, starting in Sydney and later moving to Canada.Use code MORETHANMAKEUP for 10% off all of my online courses and masterclassesGlobal Glam Course: Linked hereBridal Makeup Masterclass: Linked here

In today’s episode, Kellsie opens up about bridal trials — and how uncomfortable or intimidating they can sometimes feel. We dive into what it’s like to be cancelled after a trial (something totally common and normal for makeup artists) and share tips on how to create a smoother, more positive trial experience for both you and your client.Use code MORETHANMAKEUP for 10% off all of my online courses and masterclassesGlobal Glam Course: Linked hereBridal Makeup Masterclass: Linked here

Kellsie reflects on the backlash from a controversial post about pricing, the positive community response it generated, and the need for makeup artists to embrace an entrepreneurial mindset.My Pricing Post: Linked here Ask Ellen Beauty Pricing Post:Linked hereUse code MORETHANMAKEUP for 10% off all of my online courses and masterclassesGlobal Glam Course: Linked hereBridal Makeup Masterclass: Linked here