Morning Espresso Business Audio Series

You invest heavily in your brand as you grow your business so it's a critical step to protect it, as others will quickly try and leverage from your brand once you're successful. Having a brand strategy to protect your brand in current and future markets is essential, this episode will take you through the recommended process of applying for a trademark.

This is such an important element in creating a successful business that many people get fundamentally wrong. A business name and brand must be creative and innovative, but most importantly reflect what you do so people can find you! Then own it on all platforms and then protect it in the markets you want to trade in...

Savvy Entrepreneurs understand the new "Experience Economy" and building incredible retail experiences that compliment and enhance their products in a way that just online cannot...and taking back control of their brands and brand experience.

When deciding on the type of business you want to start (product or service), its super important to understand in depth what you're getting yourself into, the ongoing effort required to run the business day to day and the perceived value of the business at the end of the day.

This is such an important step and is designed to get you thinking about how the business is going to become successful, so you have a clear plan to execute on, give investors confidence and in turn give you the greatest chance of success.

This episode talks about the fundamental test for a new business, or a new product or service for an existing business, or even a new division of an existing business. The test is essentially the same for all…

Getting all the critical stakeholders that are important to your business success to fall in love with your business and the journey you are on. This includes not only your employees, but your customers, suppliers, bankers and potential investors or acquirers.

Unravelling the differences between Marketing (Market Research and Creative Marketing) that connects with and inspires customer behaviour driving enquiries and the receiving Sales Channel who's job is to convert enquiries, and to be that company you have been marketing!

Finding and Engaging Suppliers, Negotiating Product Modifications, Minimum Order Quantities, Agency Agreements and Trading Terms.