Moving Metal

PODCAST · business

Moving Metal

Moving Metal is an Automotive Digital Marketing podcast from the OEM Regional Services Team at Dealer.com. We discuss hot Automotive Digital Marketing topics, and host interviews from experts in Paid Search, SEO, Social, Digital Retailing, User Experience and beyond. Do you want to optimize YOUR digital marketing strategy? YES?! Then, it is time to tune in.

  1. 20

    Advertising - Competitive Local Digital Advertising (2024)

    Join Host Felicia Sopshire as she discusses Competitive Local Digital Advertising with Advertising Manager, Mike LaTronica.

  2. 19

    Luxury Market - Luxury Buyer Deep Dive (2024)

    Join host Lindsay Shoemaker as she discusses the Luxury Market and the Luxury Buyer with Vanessa Ton, Senior Manager Research & Market Intelligence.

  3. 18

    Advertising - Automotive Advertising Trends in 2024

    Join Host Felicia Sopshire as she discusses the 2024 Top Advertising Trends with Advertising Manager, Mike LaTronica. Advertising Trends AI's impact on Advertising EV Advertising

  4. 17

    SEO - SEO at DDC

    Host Lindsay Shoemaker sits down with Dan Durick, Director of SEO, to discuss SEO at Dealer.com

  5. 16

    Luxury Market - A Deep Dive

    Join host Jennie Lewis as she discusses the Luxury Market with Vanessa Ton, Senior Manager Research & Market Intelligence.

  6. 15

    UX - Homepage Best Practices

    Join host Felicia Sopshire in a conversation with Jonathan Ferry from our User Experience Team as they discuss UX Best Practices for your Website's Homepage.

  7. 14

    SEO - How to Increase Organic Rankings

    Host Lindsay Shoemaker sits down with Dan Durick, Director of SEO, to discuss how to Increase Organic Rankings.

  8. 13

    Advertising - How to Maximize Keyword Search

    Host Lindsay Shoemaker sits down with Ben Gilbert, Head of Advertising at Dealer.com, to discuss how to improve Paid Search Accounts and Drive Overall better performance.

  9. 12

    SEO - Measuring SEO Effectiveness

    Host Cody Davidson sits down with Anthony Roderman, SEO Supervisor, to discuss how to measure SEO effectivness. Why Organic Traffic is Important. How to look at Organic Traffic in Analytics. How to look at Engagement Metrics. Drive a high number of Engaged Users to the website to convert. Website Ranking Factors. Organic Search Ranking Tools. How Advertising influences Organic Search Performance.

  10. 11

    SEO - SEO Best Practices

    Host Lindsay Shoemaker sits down with Dan Durick, Director of SEO, discuss SEO Best Practices.

  11. 10

    SEO - SEO Basics

    Host Cody Davidson sits down with Anthony Roderman, SEO Supervisor, to discuss SEO Basics.

  12. 9

    Advertising - Integrating SEM with Other Marketing Channels

    Host Lindsay Shoemaker sits down with Noah Lee, Director of Product Consulting, to discuss Incorporating Paid search with additional marketing channels.

  13. 8

    Advertising - Digital Advertising for Fixed Ops: Part 2

    Host Jennie Lewis sits down with Joe Mescher, Principle Consultant for OEM Advertising Performance, to discuss Fixed Ops Digital Advertising.

  14. 7

    Advertising - How Do I Measure Advertising Effectiveness

    Host Lindsay Shoemaker sits down with Noah Lee, Director of Product Consulting, to discuss how to establish Advertising Goals.

  15. 6

    Advertising - How Do I Select a Digital Advertising Budget?

    Host Lindsay Shoemaker sits down with Noah Lee, Director of Product Consulting, to discuss how to select a Digital Advertising budget: What Advertising Channels to focus on What percentage of budget to allocate to those Advertising Channels

  16. 5

    Advertising - Customer Targeting Best Practices for Social Media

    Host Lucas McLean sits down with Joe Mescher, Principle Consultant for OEM Advertising Performance, to discuss the best and most efficient ways to target your customers using Social Media platforms.

  17. 4

    Advertising - Customer Targeting Best Practices for Search, Retargeting and Display

    Host Lucas McLean sits down with Joe Mescher, Principle Consultant for OEM Advertising Performance, discuss the best and most efficient ways to target your customers utilizing some of the foundational Advertising Channels. Targeting best practices for Search, Retargeting, and Display. Find in-market shoppers.

  18. 3

    Advertising - Advertising During an Inventory Shortage

    Host Lindsay Shoemaker sits down with Advertising Strategist Managers, Brad Eifel and Mike LaTronica to discuss Advertising During an Inventory Shortage: How to Advertise during the chip shortage. Optimize Advertising opportunity with less inventory.

  19. 2

    Analytics - Data Storytelling

    Host Jennie Lewis sits down with Callie Cogley from our Insights Team to discuss Data Storytelling: Understand data and how it can be used to drive success. What story the data is telling you. How to use that data story.

  20. 1

    Analytics - A Cookieless Future

    Host Jennie Lewis sits down with Callie Cogley from our Insights Team to talk data: What are Cookies. How are Cookies used. How Cookies are changing in the future and what that means for the industry.

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ABOUT THIS SHOW

Moving Metal is an Automotive Digital Marketing podcast from the OEM Regional Services Team at Dealer.com. We discuss hot Automotive Digital Marketing topics, and host interviews from experts in Paid Search, SEO, Social, Digital Retailing, User Experience and beyond. Do you want to optimize YOUR digital marketing strategy? YES?! Then, it is time to tune in.

HOSTED BY

OEM Regional Services

CATEGORIES

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