Mudder Fracas

POV episode on the recent partnership between EVEN.biz and Universal Music Group.Mudder Fracas host Yaw and SoundSpire founder Ashish break down what this deal actually means for the music industry. From direct-to-fan monetization and superfan strategy, to label power dynamics and streaming economics.Is this just another partnership?Or is this the beginning of a structural shift in how artists get paid?We explore:Why UMG chose EVENWhat this means for Spotify and DSPsThe execution challenge behind fan platformsWhether superfan monetization can truly scaleAnd what comes nextThis is not hype.This is strategy.🎙️ Welcome to Mudder Fracas , Host Yaw is a MusicTech entrepreneur and founder working at the intersection of creativity and Technology.Find us on:Spotify | YouTube | Everywhere Podcasts Live🔗 Follow:📲 Instagram & TikTok: ‪@MudderFracas‬ 📲 LinkedIn: Mudder FracasEP & Host: Yaw Asamani#MudderFracas #MusicTech #MusicBusiness #DirectToFan #SuperfanEconomy #UMG #EVEN #ArtistOwnership #MusicIndustry #FounderMindset #CreatorEconomy #StreamingWars #MusicStrategy #Soundspire #UniversalMusicGroup

Episode 3 – Rebel with the Sourcewith Inder Phull, Co-founder of  Pixelynx  & KOR ProtocolIn this episode of Mudder Fracas, Yaw sits down with serial disruptor and music-tech visionary Inder Phull — the mind behind PIXELYNX, co-founded with  Deadmaus &  Richie Hawtin  and the newly launched KOR Protocol, a blockchain-based IP infrastructure reshaping how music, games, and AI collaborate.From a 9–5 internship at  EY  to building global ecosystems for remix culture, Inder’s journey is one of relentless rebellion, innovation, and community building.We dive into:– Growing up between Kenya, London & skateparks– Starting his first business at 22 via cold DMs on LinkedIn– Co-founding PIXELYNX with  Deadmaus  & selling it to  Animoca Brands  – Why Dubai is more sandbox than stage– Building KOR Protocol: infrastructure for remix licensing, AI, and game integrations– Surviving the crypto winter while Web3 collapsed around them– Why the future of music isn’t streaming—it’s programmable IP– What creators, labels, and developers need to know about the new music economy00:00 - Intro: Mudder Fracas mindset 02:10 - The Gala Hypothetical: Where’s Inder at the party? 04:30 - Why Inder moved to Dubai 07:55 - From EY to infinity & beyond: Leaving corporate life 10:20 - Cold DMs & first £40K pitch win 14:10 - Winning IMS Visionaries: The turning point 17:30 - Founding PIXELYNX with Deadmau5 & Richi Hawton. 22:45 - Raising millions & surviving the Web3 crash 26:30 - What is KOR Protocol? 30:00 - Licensing for remixes, games, and AI 34:15 - Product vs Vision: The founder’s dilemma 36:40 - “Unlearn that people aren’t accessible” 39:15 - The Sauce: Rituals, mindset, and building bold 41:00 - Final reflections & founder fuel This is a bold, inspiring conversation for founders, investors, and anyone building at the intersection of culture and code.🎙️ Welcome to Mudder Fracas🚨 LISTEN NOW! Find us on:Spotify | YouTube | Everywhere Podcasts Live🔗 Follow:📲 Instagram & TikTok:  @MudderFracas  📲 LinkedIn: Mudder FracasEP & Host: Yaw Asamani