Multifamily Forward

In this episode of Multifamily Forward, we sit down with Ryan Hilbun, Principal at Ryan Scott Group and President of ASU MRED Alumni Association, to break down the mindset, strategy and execution behind scaling a development business.Ryan shares how his journey began at Arizona State University’s MRED program, and how early experience in construction shaped his approach to leadership, risk and team building. From assembling the right people to navigating fixed costs, he explains what it takes to operate with discipline in a competitive environment.The conversation also explores “human-centered” development—what it actually means in practice and how intentional design decisions can influence how people experience and use a space.We also dive into:- Building a company designed to withstand market cycles- Where developers may be overexposed in today’s environment- How rising replacement costs are shaping investment strategy- The role of relationships in long-term successGet insight into what it takes to scale, adapt and lead in today’s real estate market.🎧 Available on YouTube, Spotify, Apple Podcasts and Amazon Music

In this episode of Multifamily Forward, we sit down with Scott Maxwell, Executive Managing Principal and Market Leader at Cresa, to unpack the decisions shaping where top companies move next. From office strategy to multifamily demand, this conversation explores how businesses are rethinking location, culture and long-term growth in today’s evolving market. Scott shares insights on why Greater Phoenix continues to attract major employers, how companies evaluate relocation and expansion, and what investors should be watching as both office and multifamily sectors navigate elevated vacancy and concessions.We also discuss the growing importance of a full ecosystem — jobs, housing and lifestyle — and how major players like TSMC are influencing expectations across markets.Whether you’re an investor, operator or industry leader, this episode offers a clear look at how forward-thinking companies are positioning for what’s next.Subscribe for more insights on the trends shaping multifamily and commercial real estate.

2025 was a year of global recalibration, and 2026 may test which assumptions truly hold.In this episode of Multifamily Forward, we step back to examine how cooling labor data, late-year rate cuts and rising geopolitical risk reshaped market dynamics in 2025 and what those shifts signal for the year ahead.We explore whether the Fed’s pivot points to a soft landing or emerging structural weakness, how energy volatility and supply-chain realignment are redirecting capital toward U.S. real assets, and which macro force, AI-driven industrialization, demographic aging or mounting fiscal pressure, will matter most for economic stability in 2026.Turning to demand, we unpack why absorption has remained resilient despite slowing job growth in Phoenix, what changing renter behavior reveals about the post-pandemic demand equation, and how affordability constraints and delayed household formation are reshaping decision-making.Finally, we assess the impact of peak supply, capital discipline and AI adoption, separating durable strategies from hype, and close with a contrarian question. What belief about the 2026 market are most investors and operators getting wrong?

What does the next chapter of housing look like? In this episode, we sit down with Chris Nebenzahl, Vice President of Rental Research at John Burns Research & Consulting, to break down the key trends shaping multifamily real estate and what operators, investors and market watchers should be paying attention to in 2026.We cover:Macro Perspective & Market Dynamics: The defining characteristics of today’s cycle, misleading narratives about metro growth, and the long-term positioning of the Build-to-Rent sector. Leading Indicators & Market Signals: Why occupancy remains the most telling predictor of rent trends, the post-pandemic decoupling of job growth and apartment demand, and early signals of a “soft landing.”Demographics, Migration & Policy Impacts: How aging populations, migration patterns, and policy decisions are shaping markets and affordability across metros.Investment Strategy & Recovery: How investors are recalibrating in a slower market, lessons from recent supply surges, and which markets may recover first as vacancies tighten.If you’re an investor, operator or real estate professional, this episode gives actionable insights into housing market trends, renter behavior and early indicators to watch for 2026.

In this episode of Multifamily Forward, we’re joined by Mark Stapp, Executive Director of the Masters in Real Estate Development (MRED) and Director of the Experiential Learning Lab at Arizona State University. Mark brings decades of experience bridging academia and the real estate industry, shaping the next generation of leaders.We dive into:- The biggest shifts Mark has observed in the real estate market and what makes Phoenix unique.- How universities and the industry can better align to prepare students for real-world challenges.- How the next generation of real estate professionals is approaching development and investment differently.- Opportunities for collaboration between academia and industry to shape multifamily leadership.- Insights from Mark on motivation, legacy and staying engaged in a long career.Whether you’re a student, investor, or industry professional, this conversation provides actionable insights on education, career growth, and the evolving landscape of real estate development.🔗 Learn more about ASU’s MRED program: https://wpcarey.asu.edu/masters-programs/real-estate-development/experience 🔗 Learn more about ASU’s Experiential Learning Lab: https://real-estate.wpcarey.asu.edu/experiential-learning-lab

UFC pioneer Mark “The Smashing Machine” Kerr shares his powerful story of redemption, resilience and self-discovery. Once known for his dominance in the ring, Mark opens up about the battles outside of it. With the release of The Smashing Machine from A24, starring Dwayne “The Rock” Johnson, this conversation offers a rare look into the man behind the legend and what it truly means to find purpose beyond success.

Join us on location at The Statler in Surprise, Arizona, as John and Adam sit down with Michael Sansone, Managing Principal at Ridgehouse Companies, to dive into the winning strategies of building exceptional multifamily communities across the country.Tune in to learn what it really takes to succeed in multifamily development across regions.

Is Phoenix still worth the investment? We break down what’s driving the market and where the strongest opportunities exist.Key topics:Why Phoenix remains a leader in multifamily and build-to-rent (BTR)Economic and demographic factors drawing investor attentionCap rates, rent growth, and occupancy trends to watchDevelopment vs. acquisition: which strategy is gaining groundWhat makes a deal stand out in today’s landscapeHow to navigate risk and return through 2025 and into 2027With stability on the horizon, now’s the time to reevaluate your strategy.#MultifamilyForward #PhoenixRealEstate #BTR #MultifamilyInvesting #RealEstateStrategy

As we move through 2025, how are capital markets shifting—and what does it mean for investors eyeing the Phoenix multifamily sector?In this episode, we're joined by Mark Mandala of Brixton Capital for a deep dive into the evolving investment landscape.We explore: Institutional investor concerns in today’s marketThe current capital outlook from both acquisition and operational lensesWhat’s driving investor appetite for Phoenix compared to other metrosSubmarket standouts and asset class trendsHow developers and investors are weighing build vs. buy decisionsShifting return expectations and hold strategiesSubscribe for more perspectives on capital markets, development, and what’s next in real estate.

Bonus episode: Scott Hines, Director of Technology at Mark-Taylor, alongside Steve Boyack, Chief Operating Officer of VM Realty Corporation, explore leadership strategies, multifamily market dynamics, and the role of innovation in driving differentiation and success in a highly competitive industry.

New legislation in Arizona and Nevada is setting the stage for faster, more efficient multifamily development. As policymakers target housing supply constraints, these reforms may serve as a blueprint for other high-growth metros navigating affordability challenges. John and Adam explore what these changes mean for today’s multifamily and real estate landscape—and where policy may be headed next.

We’re joined by Todd Taylor, Managing Director at Wood Partners, to break down how today’s construction landscape is reshaping the way we build and operate multifamily communities. From pricing pressures to material shortages, we explore the major shifts in the market over the past 24 months and how they’re impacting everything from project planning to lease-up strategies.Host John Carlson also brings the operator’s perspective, discussing how rising construction costs affect underwriting, team readiness, and the importance of early collaboration with developers.Don’t miss this timely conversation on building smarter in a challenging market.

Is Arizona really running out of water? In part two of our conversation with land use expert Greg Vogel, we dive into the real story behind Arizona’s water supply and how misconceptions are shaping the development narrative across the Valley.From water rights to land values, this episode breaks down what you really need to know if you’re watching Arizona’s growth, investing in real estate or working in development.

Greg Vogel, Founder & CEO of Land Advisors Organization, shares where land deals are heating up in 2025 and where activity is slowing. We cover trends impacting single-family builders, shifts in buyer preferences, and how it’s affecting housing costs and multifamily demand nationwide.

The AI revolution in property management is here! Shiv Gettu, CEO of Zuma, joins John Carlson and Adam Greco to break down how AI is reshaping multifamily operations, from leasing to resident experience. What we'll cover: ✅ Where AI stands in the multifamily industry today✅ How owners & operators can integrate AI into their operations✅ The future of AI—what’s coming next?✅ Balancing AI with the human touch in leasingDon't miss this deep dive into the future of real estate tech!

Behind every successful multifamily marketing and leasing strategy is a team willing to break from tradition. Dustin Lacey, CTO, and Rica Renteria, Associate Director of Concierge Services, join us to share how Tenant Source is doing just that. From reimagining the marketing funnel to leading the charge on centralized leasing, they explore the calculated risks and innovations that are driving their success.Get ready to learn how Tenant Source is creating lasting impact for multifamily companies nationwide and see how you can leverage these strategies for success in your own business.

Leasing is far more than a transactional process—it’s an opportunity to strategically position your community in a competitive market. In this episode of Multifamily Forward, Kris Wegener, CEO & Founder of Business Observations, reveals the critical elements that transform an average leasing experience into one that drives lasting success. Get the inside scoop from the secret shoppers themselves and learn to lease like a pro.  

Success in multifamily real estate comes from experience, adaptability, and a commitment to learning. As we celebrate Mark-Taylor’s 40th anniversary, we’re looking back at the four biggest lessons we’ve learned over the past four decades—insights that continue to shape our strategy today. In this episode, we explore how market cycles, strong partnerships, and innovation drive long-term success and what these lessons mean for the future of multifamily. 

What if the key to a productive workday starts with your routine outside of the office? We explore the connection between corporate life, fitness, and wellness with insights from Founder and CEO of Unfair Advantage Performance, Watus Cooper.  Watus shares his top strategies for staying healthy and energized in a corporate setting, while John, President of Mark-Taylor, explains how regular workouts boost his productivity and focus. We also tackle why some fitness routines fall short and offer tips to make sure your efforts pay off.  

Seen on CBS, FOX, NBC, Discovery, and Animal Planet, we’re with executive communications and media coach, Kristy Siefkin. Hear from Kristy and John as they share their unique journeys to leadership and the powerful communication skills that have defined their careers. Kristy discusses how her introverted nature shaped her approach to effective communication through Kristy Siefkin Communications, while John reflects on his personal growth from being an uncertain speaker to leading Mark-Taylor and captivating audiences worldwide.  Discover the insights that can transform your communication style and career trajectory! 

We welcome Dom Beveridge, principal of 20for20, to explore the transformative power of PropTech, AI, and centralization and its impact on multifamily real estate.  Dom shares insights from over two decades of global tech consulting, offering a deep dive into how early PropTech differs from today’s innovations and the challenges multifamily companies face when adopting new technologies. We also discuss the rapid centralization of property management functions, the role of AI in shaping leadership and innovation, and the trends that will define the industry by 2030. Don’t miss this forward-thinking conversation!  Thank you to our sponsor: - Blue Steel Security Services

BONUS EPISODE! In this special installment of Multifamily Forward, join us for an insightful analysis that provides a fair-minded perspective on both sides of the recent Vice-Presidential debate. We unpack the key policy takeaways that could shape the future of multifamily housing and impact investors, operators and residents alike. 

In this week's episode of Multifamily Forward, we chat with Jordan Gaspari, Managing Partner of Exclusent, Inc. Discover his passion for recruitment and how hiring the right people can elevate an organization. John adds his perspective from Mark-Taylor, emphasizing the impact of talent acquisition on company culture. Jordan also shares his entrepreneurial journey and offers advice for those looking to start their own ventures.     Tune in for valuable insights and actionable takeaways to enhance your people-focused strategies!  A special thanks to our sponsor: - Zark Parking

The multifamily housing industry is undergoing a massive transformation, largely driven by advancements in technology. We’re with Vickie Rodgers, Senior Vice President at Cox Communications to explore the evolving role of technology in multifamily living.  From the increasing demand for smart home technology to the evolving role of high-quality connectivity, this conversation sheds light on the innovations that are shaping the way we live. Don’t miss this comprehensive discussion on the future of connectivity, innovation and lifestyle in the multifamily sector.  Special thanks to our sponsors:    Benefit Commerce Group   Envida Social  

Build-to-Rent (BTR) is revolutionizing the multifamily housing market and changing the way we think about apartment living. But is it the future of real estate? In this video, join Kaycee Kisling, Mark-Taylor's in-house BTR expert, as she dives into the rise of BTR and its impact on the industry.  Kaycee, with her extensive experience overseeing the lease-up of some of the nation’s most prominent BTR units, offers exclusive insights into this rapidly evolving sector.  What You'll Learn:  The BTR Revolution: How it's transforming the market  BTR vs. Single-Family Rentals (SFR): Key differences and benefits  Evaluating BTR as a Long-Term Multifamily Solution: Is it a smart investment? 

We’re taking a closer look at the current economic landscape from a general investor’s perspective to answer a critical question: What’s the state of today’s real estate market and are there still investment opportunities? Join us with Kevin Calihan, Executive Vice President at CBRE, as we explore what investments and transactions look like for multifamily and commercial real estate properties today, uncovering the latest market trends and opportunities.     Don’t miss this in-depth analysis to understand the strategies needed to succeed in today’s investment climate. 

How are rising insurance premiums impacting real estate transactions? We’ve brought in the expert to provide answers.  Tom Connell, President of Crest Insurance Group, reveals what you’re not told about your insurance policy. Gain critical insights into how hidden factors can influence your property investments and transactions.  Whether you’re an owner, investor, or acquisition specialist, understanding these nuances is essential for navigating today’s challenging market. 

Join us for a special episode with Minnesota native and President of Mark-Taylor Residential, John Carlson. He reflects on his remarkable journey from being a Mark-Taylor resident to leading the company and becoming a trusted industry expert.   Tune in to hear John’s inspiring story and gain valuable advice on navigating a career in real estate. 

We’re exploring the dynamic world of property technology with Todd Katler, CEO of Zark Parking Solutions. Discover the transformative impact of prop tech on the multifamily industry and learn valuable insights on staying ahead in this rapidly evolving field.  Early challenges in prop tech and their impact on clients and property managers  Major innovations and milestones in real estate technology  Advice on implementing and managing new technologies Future trends and predictions for the prop tech landscape  Essential listening for anyone in prop tech! 

We’re tackling the big questions. As the election season unfolds, uncertainty looms over the real estate sector.  John Carlson, President of Mark-Taylor Companies and a seasoned macroeconomic expert, provides valuable insights into how different election outcomes could shape regional and national market dynamics. From navigating legislative challenges to anticipating shifts in housing policies, this episode offers actionable strategies for investors and operators looking to stay ahead in a rapidly evolving landscape. 

Today, we're delving into the US economy from a broader perspective with Abby Rosenbaum, Associate Director at Oxford Economics.   Join us as we explore the fundamentals of economic analysis, the current state of the economy, and how economic policies and global events are shaping future trends. 

Learn how to navigate the challenges leaders encounter as they rise within an organization. Whether you're an experienced executive or an emerging leader, tune in to discover how to thrive in today's fast-paced business environment.  This episode features Christina Howard, Founder and CEO of Intently, a trusted partner of Mark-Taylor who conducts Leadership and Team Coaching. 

This week, we’re joined by Scott Stamilio, Chief Revenue Officer at iApartments, a leading choice for smart home automation among multifamily brands nationwide.   Gain insights from his extensive experience and learn how to capitalize on current trends to drive profitability and elevate resident satisfaction.

Is Phoenix truly a national hot spot for real estate investments?  Robert Ireland, Director of Acquisitions at Continental Realty Group, joins us on this week's episode to share the making of a smart acquisition and why many consider Phoenix a top contender in today's economy. 

Uncover the secrets behind Phoenix’s growth.  The city’s economy has experienced a remarkable transformation, fueled by billions of dollars in investments.   Explore the influence of today's U.S. economy on Phoenix's trajectory and hear from highly regarded economist Danny Court as he provides insights into navigating the city's economic landscape. 

In a world of short attention spans, providing immediate value is key.  Ali Sallitt, Director of Consulting & Communications, breaks down the essentials of strategic communications and PR, and their role in optimizing your real estate investment. 

Meet the man with 8,750 houses.   Join us as Ken McElroy reveals the data-based strategies he employs to handle rising interest payments and control expenses, setting the standard for successful real estate investing. 

Arizona’s multifamily legal expert Mark Zinman, Attorney and Partner at Zona Law Group, explains the latest changes in landlord and tenant law.  Thank you, Burns Pest Elimination, for sponsoring this episode! A trusted Mark-Taylor partner, Burns delivers expert 24/7 pest control services. 

Dive into the transformative conversation with today’s guest Steve LaTerra, CEO at TerraLane Communities, as we unravel 'How Build-to-Rent is Reshaping Multifamily Living'. Discover the ins and outs of the BTR asset type, including investor strategies, unique features, demographics, and nationwide appeal. 

Join Michael Mancuso, Manager of Portfolio Consulting at Mark-Taylor, for a discussion on the value of defining and expanding your brand's presence in the multifamily sector.  Learn how to be discoverable, appeal to your audience and stand out in a competitive market with the right marketing strategy. 

Explore the intricacies of navigating your build-to-rent multifamily investments in the face of economic headwinds. Joined by a seasoned expert, Trevor Koskovich, President at Northmarq, we delve into the dynamic world of real estate investing and what it looks like long-term. 

How does the current state of debt and structured finance impact your multifamily investment strategy? Join your hosts and Rocco Mandala, VC at CBRE, as we provide valuable insights to help you make informed decisions in today’s economic landscape.  * Please note that this episode was prerecorded in August 2023 and reflects the market insights of that month 

Discover how the current Arizona landscape is influencing today’s multifamily real estate. Tune in with our hosts and Courtney LeVinus, President/CEO at Arizona Multihousing Association (AMA) as they shed light on the industry’s latest trends and regulations. Visit Mark-Taylor Consulting or connect with us at [email protected] to learn more.

Why has centralization taken center stage in multifamily? Join your hosts and special guest Dustin Lacey, VP of Marketing and Technology at Mark-Taylor as they discuss the innovations shaping the future of multifamily centralization.