Next-Gen Agents Podcast

🚀 In this episode of the NextGen Agent Show, Malcolm Lawson sits down with John Kromm, a REAL Broker team leader out of Bend, Oregon, to break down the real strategies behind building a predictable pipeline — and why REAL has become a game-changer for his business.You’ll learn how John generates 70% of his leads from YouTube, why he keeps his call-to-actions soft (no “commission breath”), and how consistent content creates clients who are already sold before they ever pick up the phone.We also dive into what made him move his team to REAL Broker, including:✅ The $12,000 cap (and how quickly they hit it)✅ Why he realized he’d paid hundreds of thousands in brokerage fees elsewhere✅ How stock awards + Elite Agent can offset costs✅ Why he’s excited about LEO for Buyers and REAL’s AI tools✅ How the REAL Wallet could turn idle business cash into points + rewardsIf you’re a real estate agent looking for REAL Broker training, want to understand what it’s like being an agent at REAL, or you’re curious whether joining REAL Broker makes sense for your business, this interview is a must-watch.

In this episode of the NextGen Agent Show, host Malcolm Lawson sits down with Chris Kwon, a REAL Broker team leader, agent, and content creator, to unpack how he uses Instagram and video to build real relationships, strengthen his personal brand, and stay top-of-mind with clients—without turning every post into a lead-gen pitch.Chris shares why Instagram started as a way to document life and listings, and how keeping content organic, authentic, and enjoyable has helped him connect with people in a way that feels natural. We also talk about the “go deep, not wide” approach to social platforms, Chris’s early days as a video adopter, and why choosing one platform to master can outperform trying to be everywhere at once.Chris also explains what attracted him to REAL Broker, including the culture, leadership accessibility, and the speed of innovation around tools like LEO and the upcoming LEO for Buyers.You can follow Chris on IG here @chriskwonrealtor

Drew Thompson is the head coach at REAL and runs the REAL Academy. Today, he talks about how he leverages Ai in his real estate business and his predictions for how it will disrupt the real estate industry. Drew gives his top tips and recommendations for how real estate agents can leverage Ai like Geimini, Chat GPT and Claude, to scale their businesses, provide more value, and grow their real estate businesses. 

Rebecca Ravera with REAL Broker has built two a massive business focused on short sales with just her and 7 admin assistants! In this video, she is breaking down her systems and processes for selling more short sales in the state of Maryland than any other agent for the last 10 years in a row.  She goes over her lead generation process to get over 200 phone calls a day, how to hire and manage her 7 assistants and what her daily routine looks like.

Robert is a former broker owner and team leader at REAL Broker. In this interview he shares his strategy for selling up to 125 homes a year as a team leader.

Robert Torrey owned and operated a franchise broker for years before moving his entire brokerage to REAL Broker. This moved actually saves him money and gives him and his team members access to better training, technology and additional streams of income. In this interview, Robert explains all the benefits he has seen by joining REAL Broker.

Jason Cassity runs a 6 person team in San Diego with REAL Broker. His team is regularly in the top 5% of teams in his county and closes about $50,000,000 worth of volume a year. Today Jason is reviewing REAL Broker from the perspective of a team leader. He discuss how he leverages REAL Broker’s technology and training to grow his team and discusses how important REALs culture and community is to his team.

Jason Cassity is a team leader with REAL Broker and content creator. In this interview he reveals his top three sources of leads into his teams business and breaks down his exact social media video strategy. Jason’s primary social media focus is on instagram which he uses to generate real estate leads through agent to agent referrals and staying in front of his past real estate clients to get repeat business and referrals.

Rick Lee is a team leader who regularly ranks #2 for volume and sales count for small teams within the company! Rick is an expert in social media and video and is reviewing REAL Broker from the perspective of a team leader and content creator today. In this interview, Rick reviews REAL’s technology, training, community, culture, and more talks about the benefits of being surrounded by producing agents, and also focuses on content creation in his creative process.

Rick Lee is a team leader with REAL Broker, video expert and content creation. With a background in video production and filmography, rick has grown a big real estate business through social media and video. In this interview, rick talks about his top 3 sources of leads into his team’s business and how generate free leads through social median and video and his exact instagram strategy for real estate agents.

Kelly Norris is a luxury broker with REAL Broker, LLC. Kelly has been in the industry for 30+ years, has owned multiple brokerages and recently sold his luxury Sothebys brokerage to join REAL Broker. In this video, Kelly reviews REAL Brokers technology, culture, training and more and talks about the benefits of independent brokerages partnering with REAL Broker to reduce their experiences and give their agents access to amazing technology, streams of income, community and more.

Kelly Norris has been in the real estate industry for over 30 years with much of that time spent in the luxury market. Kelly has also been the operating broker of multiple brokerages including owning a Sothebys brokerage which is a high end brokerage. In this interview Kelly talks about how the average agent can break into the luxury market, how to market a luxury listing different from a standard listing and what his top sources of leads are for luxury clients.

Alexis Diaz a mother of 6 and solo agent at REAL Broker who is focused on building her own HGTV style personal brand. She is doing this through her real estate YouTube channel and home tours. Today Alexis is talking about why she left eXp Realty to join REAL Broker and what her thoughts are on REAL Brokers' training, technology, culture, community and more.

Ed Stulak is a luxury team leader in New Jersey with REAL Broker who’s team does around 180 sales a year, a social media and branding expert and now published auther of ““Expose Yourself: How to build a personal brand that attracts millions and gets you seen”.Today Ed is reviewing what it’s like running a luxury team at REAL Broker, how he leverages the technology within his team, his thoughts on the quality of training at REAL and how the passive income he receive through REAL Broker’s revenue share has changed his entire life and focus of his business.

Alexis Diaz is a content creator, real estate agent with real broker and mother of 6. She has cracked the code on how to generate free real estate leads through her home tour YouTube channel. In this complete guide, she breaks down every step of how to create your own listing video real estate YouTube channel that generates free leads on auto pilot!She teaches how real estate agents should structure their home tours, the best YouTube titles, thumbnails and call to actions. She also goes over how she found her videographer and editor and what her goals are for her real estate youtube channel.

Ian of Austin is an Elite Agent with REAL Broker and joined REAL when it was only about 1,000 agents. In this review, Ian reviews REAL Broker technology, training, revenue share and breaks down why culture is so important to him.

Marvin Orieh is a solo real estate agent in Atlanta Georgia, real estate investor and content creator. Today he is talking about his experiences being a real estate agent at REAL Broker and reviewing REAL’s technology, training, culture, community, cost & Fees, stock and more.Check out Marvin’s agent education channel here Marvin Orieh | The Real BlueprintFollow Marvin on Instagram (@soldbymarvin)

Ian of Austin is a content creator and Elite Agent with REAL Broker who focuses on generating free real estate leads through content creation. In this interview, Ian outlines his strategy for generating free leads from Google Maps, Instagram and YouTube!

 Ed Stulak is a a real estate team leader with real broker, social media and branding expert and now published author with his book “Expose Yourself: How to Build a Personal Brand that Attracts Millions and Gets You Seen”.Today Ed is teaching us exactly how to build our own personal brands as real estate agents. He goes over everything from what fonts and colors to use in your marketing to how to build a brand through social media and even how your own personal conduct and speech influence your personal brand.

Former law enforcement officer, Alex Bracke, discusses his niche marketing strategy for real estate teams focused on law enforcement officers. He highlights the importance of hiring a coach, leveraging past clients for referrals, and using tailored marketing techniques to reach a specific target audience.

Dustin Brohm @MassiveAgent  is the host of the Massive Agent Podcast, real estate agent and a content creator. In this podcast, Dustin breaks down how he created his own personal brand through content creation and built multiple streams of income into his business.  

Today we are talking with Dustin Brohm, host of the renowned Massive Agent Podcast, as he shares his compelling journey of transitioning from eXp Realty to REAL Broker. After dedicating 6 years to eXp Realty and nurturing a 350-agent network, Brohm took a bold step towards a new chapter with REAL Broker.In this deep-dive conversation, Brohm reveals the pivotal factors that led to his decision, including insights from leaders within his organization and a critical reevaluation of his business strategy that helped him get a clear picture of the differences between REAL VS eXp Realty. Despite initial skepticism, Brohm discovered that REAL Broker offered superior revenue share opportunities and a more advanced technological infrastructure, challenging his preconceptions and ultimately reshaping his trajectory.Discover how Brohm's experience highlights the importance of staying open-minded and continuously reassessing one's professional landscape. Learn about the culture of collaboration and inclusivity that drew Brohm to REAL Broker, fostering a supportive environment where agents thrive. In the debate of whether he should keep his business at eXp Realty VS REAL Broker, Dustin chose to join REAL. 

Jonathan Fisher is a top 1% realtor in the San Diago real estate market and runs the Fearless Realty Group at REAL Broker. He built his business and team by leveraging video and social media to tap into his SOI. The majority of Jonathan's business comes from personal referrals from past clients and friends. He uses his Instagram videos to stay in front of his SOI and top of his mind.  In this conversation, Jonathan, breaks down his mindset around video and what his social media strategy is to tapping into the potential of his SOI. 

Marvin is an Atlanta Georgia real estate agent with REAL Broker who generates free real estate leads through his listing video youtube channel. In this interview, he breaks down his best practices for filming, editing and uploading his listing videos to YouTube.Check out Marvin’s agent education channel here https://www.youtube.com/@MarvinOriehFollow Marvin on IG : @soldbymarvin

Today we are talking with Noelle Nielsen who is a team leader here at REAL Broker. Noelle recently left a 600+ agent downline at eXp Realty to join REAL Broker. In this interview, Noelle shares her reasons for joining REAL Broker and reviews the technology, training, culture, and opportunities for real estate agents at REAL Broker. 

Ryan Zook shares his strategy for generating over $100 million in real estate sales through relationships and leverage. He discusses the importance of building a team and leveraging administrative tasks, showings, and buyer agents. He also emphasizes the value of personal referrals, social media, and client appreciation events in generating leads. Ryan prioritizes work-life balance by setting boundaries and focusing on family time.

Today we are talking with Shannon Gillette who is an early adopter and pioneer in using video and social media to grow her personal brand and real estate business. Shannon runs the Gillette Group here at REAL Broker who are a top 10 team in her market and closes over $100M in volume a year and she built this business through video. In this conversation, she breaks down her entire Instagram and YouTube strategy as a real estate agent. 

Katie Day is the Team Leader of the Move Me To Texas Team at REAL Broker and co-founder of the Real Estate Video Blueprint annual conference. Today Katie is giving her full review of what it’s like running a team here at REAL Broker including her thoughts on REAL Brokers technology, training, culture and much more.

Katie Day is the Team Leader of the Move Me To Texas Team at REAL Broker, co-founder of the Real Estate Video Blueprint and social media expert! In this interview, she breaks down her entire Instagram and social media strategy for generating new leads, sphere of influence leads, agent to agent referrals all from organic content and Instagram.

Today we are talking with Shannon Gillette who is an early adopter and pioneer in using video and social media to grow her personal brand and real estate business. Shannon runs the Gillette Group here at REAL Broker who are a top 10 team in her market and closes over $100M in volume a year and she built this business through video. In this conversation, she breaks down her entire Instagram and YouTube strategy as a real estate agent. 

Ryan Zook has been a real estate agent for over 20 years and runs the Dwellus team at REAL Broker who does over $100,000,000 in sales volume a year. In this interview, Ryan breaks down how he generates the majority of his business and how he finds his work life balance. https://www.dwellus.com/team/zook/➡️ Schedule a 1-on-1 REAL Broker Video Consultation with me here https://www.next-genagents.com/schedule-a-call📧 Sign up for my weekly email of FREE training at REAL available to all agents regardless of brokerage. https://www.next-genagents.com/email-list

REAL Brokerage and LPT Realty are two cloud real estate brokerages with different models and approaches to the industry. In this REAL VS LPT debate, Malcolm Lawson and Dave Snowberger break down each brokerage model to help agents decide which company is best for them. ➡️ Schedule a 1-on-1 REAL Broker Video Consultation with me here https://www.next-genagents.com/schedule-a-call📧 Sign up for my weekly email of FREE training at REAL available to all agents regardless of brokerage. https://www.next-genagents.com/email-list

Marty Rinehart is an agent with REAL Broker and in this interview goes over his strategy for building relationships at scale to get personal referrals and repeat business. ➡️ Schedule a 1-on-1 REAL Broker Video Consultation with me here https://www.next-genagents.com/schedule-a-call📧 Sign up for my weekly email of FREE training at REAL available to all agents regardless of brokerage. https://www.next-genagents.com/email-list

Brad McCallum is a video rock star who built a $ 120,000,000-a-year team around his amazing listing videos and social media presence. In this conversation, Brad goes over the roles of each social media platform's palys, his tips and strategies and which one actually produces the most closed transactions for him.📧 Sign up for my weekly email of FREE training at REAL available to all agents regardless of brokerage. https://www.next-genagents.com/email-list➡️ Schedule a 1-on-1 REAL Broker Video Consultation with me here https://www.next-genagents.com/schedule-a-call

In this episode, John shares his firsthand experiences, insights, and the real impact of Real Broker's innovative approach on his flourishing real estate career.Discover what drew John to Real Broker, from the allure of its cutting-edge technology to the vibrant community of agents pioneering new methods of lead generation and business models. John opens up about the powerful tools at his disposal, like Chime, and how they've revolutionized the way he conducts business, echoing the success stories of peers who've automated their operations for efficiency and growth.➡️ Schedule a 1-on-1 REAL Broker Video Consultation with me here https://www.next-genagents.com/schedu...📧 Sign up for my weekly email of FREE training at REAL available to all agents regardless of brokerage. https://www.next-genagents.com/email-...✅Learn More About REAL Broker Here https://www.next-genagents.com/about-...✅ Ready to join now?Sign up here https://www.joinreal.com/malcolm-laws... and if you put me, Malcolm Lawson, down as your sponsor when you sign up, you will have me officially in your upline and I will have a vested interest in your success! 

Today we sit down with  John Coleman from Real Broker, who has been making waves in the real estate industry with his innovative Instagram home tour videos. John opens up about his journey, sharing the secrets behind his success and how he's leveraging Instagram to build a powerful brand and thriving business.Discover the strategies that have catapulted John's visibility and how he translates views into leads and closed transactions. He dives into the nuts and bolts of creating engaging content, from filming techniques using a gimbal to the art of crafting compelling voiceovers that resonate with viewers beyond the standard home specs.➡️ Schedule a 1-on-1 REAL Broker Video Consultation with me here https://www.next-genagents.com/schedu...📧 Sign up for my weekly email of FREE training at REAL available to all agents regardless of brokerage. https://www.next-genagents.com/email-...✅Learn More About REAL Broker Here https://www.next-genagents.com/about-...✅ Ready to join now?Sign up here https://www.joinreal.com/malcolm-laws... and if you put me, Malcolm Lawson, down as your sponsor when you sign up, you will have me officially in your upline and I will have a vested interest in your success! 

In this conversation with Malcolm Lawson, Dan Parker reveals his secrets to YouTube success for his real estate business. Connect with Dan on Instagram   / danpbestlifesd ➡️ Schedule a 1-on-1 REAL Broker Video Consultation with me here https://calendly.com/real-malcolm-law...✅ More Videos About REAL Broker, LLC    • Learn More About REAL Brokerage  ✅ Ready to join now?Sign up here https://www.joinreal.com/malcolm-laws... and if you put me, Malcolm Lawson, down as your sponsor when you sign up, you will have me officially in your upline and I will have a vested interest in your success! Let's Connect:IG   / therealmalcolmlawson  Facebook   / malcolm.lawson.14 

Raj Sahoo has grown a big real estate business through his simple home tour YouTube channel. In this interview, Raj lays out his entire business model and best practices for how to generate new construction buyer leads from YouTube. ➡️ Schedule a 1-on-1 REAL Broker Video Consultation with me here https://calendly.com/real-malcolm-law...✅Learn More About REAL Broker Here https://www.next-genagents.com/about-...✅ Ready to join now?Sign up here https://www.joinreal.com/malcolm-laws... and if you put me, Malcolm Lawson, down as your sponsor when you sign up, you will have me officially in your upline and I will have a vested interest in your success! 

Chime is an incredibly powerful CRM & website but most agents are NOT using it to its full potential!  So I'm talking with Tommy Mutchler who is a Chime expert to go over the 10 most powerful chime features for lead generation! ➡️ Schedule a 1-on-1 REAL Broker Video Consultation with me here https://calendly.com/real-malcolm-law...Check Out The Lazy Agent on YouTube https://www.youtube.com/@TheLazyAgent...

Sharran Srivatsaa is the president of REAL Broker.  Sharran is a business mogul, serial entrepreneur and business coach to top CEOs around the county. In this interview, he talks about lessons he learned from his biggest business success and failures, why he wanted to be the president of REAL Broker and how he 10Xed his last real estate business he was in and thinks he can do the same at REAL

In this friendly debate between Malcolm Lawson at REAL Broker and Melanie Montague we break down the REAL Broker and eXp REALTy and go over the major differences between the two companies. We cover the cost and fees, the stock programs, the technology, the revenue share programs, and more.To learn more about joining eXp Realty, reach out to Melanie Montague directly at 301-442-0154 or [email protected] learn more about joining REAL Broker schedule a 1-on-1 video call with Malcolm here ➡️ Schedule a 1-on-1 REAL Broker Video Consultation with me here https://calendly.com/real-malcolm-law...✅ Ready to join now?Sign up here https://www.joinreal.com/malcolm-laws... and if you put me, Malcolm Lawson, down as your sponsor when you sign up, you will have me officially in your upline and I will have a vested interest in your success! 

The Chime website and CRM is one of the best in the industry for real estate agents.  It's packed full of tools and features you can use to streamline and automate your real estate business. Here are the top 5 chime hacks you can implement today to help automate and scale your business. 

I recently sat down for a conversation with the CEO and co-founder of REAL Broker, Tamir Poleg. We talked about REAL Broker's culture, technology and REAL Brokers big plans for 2023. I also asked Tamir hard questions about REALs finances, stock ownership and profitability. ➡️ Schedule a 1-on-1 REAL Broker Video Consultation with me here https://calendly.com/real-malcolm-law...✅ Ready to join now?Sign up here https://www.joinreal.com/malcolm-laws... and if you put me, Malcolm Lawson, down as your sponsor when you sign up, you will have me officially in your upline and I will have a vested interest in your success! 

Darren Langille is the team leader and co-founder of Red Line Real Estate.  As an independent brokerage, Red Line has sold over $750,000,000 in volume in one year and had over 100+ agents in their organization. In this interview with Darren, we discuss why he joined REAL Broker and transferred his entire independent brokerage here.  He also talks about REAL's technology, culture, and the advantages of now running a large team out of REAL compared to running an independent brokerage. 

On this episode Michele Bellisari shares how she manages to generate 100% of her business through organic social media. We will be covering FB, IG and building a strong personal brand that gets clients coming to you!

In this interview, Jeremy shares his winning content strategy for YouTube, where he reveals the secrets behind leveraging YouTube shorts and YouTube Lives to supercharge his real estate business. Discover his top tips for creating engaging long-form content and learn why he believes in building trust with your audience as the key to success in the digital age.Plus, Jeremy spills the beans on the most effective call-to-action strategies for YouTube in 2023, helping you take your real estate game to the next level.Don't miss out on this opportunity to gain insights from a real estate megastar. Tune in now and take your real estate business to new heights with Jeremy Knight!.➡️ Schedule a 1-on-1 REAL Broker Video Consultation with me here https://calendly.com/real-malcolm-law...