PODCAST · business
No, Low and Mid-Strength Drinks
by Laura Willoughby MBE
This podcast is designed for those working in and with The No, Low and Mid-Strength Drinks category. It includes all the content from No, Lo and Midstrength Summits powered by PB Creative plus other content created by Club Soda.You can find out more about Club Soda here: joinclubsoda.com
-
26
What Consumers Really Want from 0.0% Spirits with Christof Tremp from REBELS 0.0%
Masterclasses: From Idea to Shelf Making Your Drink HappenTurning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From production techniques to fulfilment, and from flavour to buyer meetings – this is your essential toolkit for making it happen.What Consumers Really Want from 0.0% Spirits with Christof Tremp from REBELS 0.0%This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
25
Ten Things to think about when looking to develop a drink and get it into a bottle or can! with Anthony Wilson from Alkemista
Masterclasses: From Idea to Shelf Making Your Drink HappenTurning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From production techniques to fulfilment, and from flavour to buyer meetings – this is your essential toolkit for making it happen.Ten Things to Know Before Choosing a Development and Bottling Partner with Anthony Wilson from AlkemistaThis podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
24
Crafting Great Taste through Dealcoholisation with Silvia Cedeno Daguerre, Bevzero
Masterclasses: From Idea to Shelf Making Your Drink HappenTurning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From production techniques to fulfilment, and from flavour to buyer meetings – this is your essential toolkit for making it happen.Crafting Great Taste through Dealcoholisation with Silvia Cedeno Daguerre, BevzeroThis podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
23
Lesson from 20 years of making and selling alcohol-free drinks - Nigel Barden interviews Jörg Geiger
Nigel Barden interviews Jörg Geiger (Jörg Geiger)What I have learnt in over 20 years of making and selling alcohol-free drinks.Broadcaster and food & drink expert Nigel Barden chats with Jörg Geiger, one of Europe’s leading pioneers in alcohol-free drinks, about his 20+ year journey. This eye-opening session reveals the scale of Jörg’s operation, the styles of drinks he produces, and the innovative methods he uses (including distilling oyster shells) alongside his regenerative farming practices.Jörg Geiger, a chef turned drinks innovator, has been creating alcohol-free beverages from heritage apple and pear varieties since 2003. Renowned internationally for his expertise with MeadowFruit trees, he blends traditional methods and modern science to craft unique, sustainable drinks. His mission is to preserve ancient orchards, enhance biodiversity, and inspire renewed pride in these exceptional fruits.This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
22
How important is brand design to help reach new audiences?
PB Creative introduce a panel with brand leaders to discuss the role of creativity and design when growing your business.With Amy Lupton from PB Creative, Imme Ermgassen from Botivo, Melanie Masarin from Ghia, Daniya Stewart from Dry Drinker and Christof Tremp from Rebels 0.0%.The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
21
What barriers are hindering the wider adoption of low and alcohol-free options?
Despite the decline in alcohol consumption, the uptake of low and no-alcohol alternatives remains slower than we would like. What obstacles are blocking this category's growth, and where do they exist within the industry and beyond?With Luke Boase from Lucky Saint, Chris Becker from Better Rhodes, Annabelle Bonus from Drinkaware, Millie Gooch from Sober Girl Society and Jo Dring from Heineken.The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
20
How can we revolutionise education to grow this category?
Education is the buzzword for every brand, but what does it truly entail? Who should we target, and what are the most effective strategies for this sector? Join us to explore innovative approaches to education that will drive growth and success for all brands in the category.With Christine Parkinson from WAFA, Dan Crowther from Liquor Studio in Leeds, Camille Vidal from La Maison Wellness, Zoe Burgess from Atelier Pip, and Paul Hunter, Head of Drinks Category Management from Star Pubs.This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
19
How can global and dedicated alcohol-free brands unite to expand the category?
While global brands leverage their vast budgets to elevate low and alcohol-free options into the spotlight, smaller brands often find themselves sidelined in retail and distribution. But what if we could change this dynamic for the benefit of all?With journalist Chris Losh from WAFA, Ellie Webb from Caleño, Zoe Riccio from AthleticBrewing and Rob Hobart from Asahi.This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
18
How can I steer clear of pitfalls?
Founders reveal their successes and the valuable lessons they've learned, offering insights on what they would do differently if they could start anew.With David Hodgson from Zeno Wine, David Begg from REAL, Brendan Williams from NuWave Drinks and Helen Michels from Drink Sherpa.The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
17
How do I raise money?
Join Distill Ventures and a panel of successful brands to uncover the secrets of fundraising and learn from those who have mastered the art of securing funds. With Gareth Bath from Distill Ventures, Charles Davies from Edgebold, Emma Wykes from Pollen Projects and Mark Wong from Impossibrew.The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
16
How do I export?
From determining your readiness and selecting the ideal markets to securing support and laying the groundwork for triumph. Get equipped with the essential tools to plant the seeds of success in your export journey.With Chris Jewitt from Santander, Raissa de Haas from Double Dutch, Nik Bodkins fromBoisson, Roddy Nicoll from Spirits of Virtue and Vaughan Yates from The Virgin Mary Bar.The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
15
How will joining a Trade Body help my business?
Meet the UK's leading drink trade bodies and find out how joining their ranks will protect your interests, offer advice and support and help you grow. With Kelly Moss from the WSTA, Balal Ahmed from Alconot, Rob Fink from Big Drop and on the committee of ANBA UK and Europe, Aaron Duffett from Lucky Saint and Guy Mason from Heineken.The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
14
How can you boost your brand's promotion and marketing efforts?
Join Nudge PR for exclusive insights on harnessing the power of press and influencers, and unlock the strategies to ensure your brand stands out.With Kate Johns and Frankie Wrigley from Nudge PR, Lucy Britner fromDrinks Retailing News, and Tatiana Mercer from Three Spirit.The sound in the smaller rooms is not quite as good as the main room - so do excuse the quality!This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
13
What will the new Government do next, and how will it impact your brand?
With new leadership comes shifting priorities, and navigating the legislative landscape can be challenging. Join Rob Fink from Big Drop and Matt Lambert from the Portman Group and Kelly Moss from the WSTA and Karen Tyrell from Drinkaware as they delve into the latest developments and provide crucial updates on the descriptors consultation. Stay ahead of the curve and understand how these changes could affect your business!This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
12
What are the next trends?
Join a dynamic panel of industry analysts and forecasters as they reveal the cutting-edge trends set to shape the future!With Denise Hamilton Mace from Low & No Drinker Magazine, Blake Gladman from Kam Insights, Sam Millard Head of Innovation at Beavertown, Susie Goldspink from the IWSR and Hamilton Lowe from Smiling Wolf.Read the IWSR e-book here. This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
11
What are investors looking for?
Meet a panel of real-life investors and uncover what they look for when investing in a startup.With Melanie Hayes from Bethnal Green Ventures, Emma Biasiolo from Beringea, Gareth Bath from Distill Ventures and Geordie Hadden-Paton from Rianta, Damian McKinney from DioniLife.This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
10
The first few years: protecting a beverage brand for growth
Aaron Newell from J A Kemp shares everything you need to know about protecting your brand!J A Kemp is one of the largest European patent and trade mark attorney firms, with offices in London, Paris, Oxford, Cambridge and Munich.Download the slides.This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
9
How do I use data to make decisons?
Hear from Lou Pollitt Category & Insights Director at Lucky Saint about how they use data to make decisions.Download the slides.This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
8
How do I recruit a great sales team?
Discover strategies for navigating the challenging landscape of recruitment and ensuring you assemble the perfect sales squad. Explore various avenues for expanding your team and uncover tactics to mitigate risks while amplifying rewards.With Jeremy May from Nice Wines, Dan I'Anson from Everleaf, Sam Cooklin Smith from Kore Drinks and Roberta McKeown Wine Controller at Molson Coors and previously Category Buying Manager for Star Pubs.This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
7
How do you find distributors, wholesalers, and retailers?
With tight margins and smaller volumes, how can we encourage wholesalers and retailers to stock more low- and alcohol-free products? With Jo Zakiewicz from Everleaf, Zara Cassidy buyer from Majestic, consultant Rachel Hewlett, and Wim Boekema from World of Nix.This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
6
Can you communicate alcohol free postively? With Louise Fitzpatrick from Heineken
Louise Fitzpatrick is the Strategic Growth Manager for HEINEKEN Globally. Her focus is on growth opportunities in LoNo and Beyond Beer and she shares the work they have been doing to communicate the future of low and alcohol-free options.Note: this presentation had videos which you cannot hear on the recording - so we have taken the gaps out and put the videos on the LLAF Virtual conference webiste.This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
5
How can you grow your brand? With Emma Wykes from Pollen Projects
With experience as Managing Director of Seedlip and an enviable reputation in the drinks industry Emma shares her knowledge to help you grow your brand!This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
4
How can we craft a captivating visual story for the low and alcohol-free category?
B Creative share why designing a brand with soul is critical when helping your audience choose, love and come back to your drink.In a category that continues to develop and a wide range of needs and occasions to be considered, the role of brand design can help effectively and authentically tell your story and convert new consumersThis podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
3
How far have we come? Ben Branson
Ben Branson gives State of the Sector address reflecting on the remarkable progress and achievements since 2015.This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
-
2
A Chinwag with Briony May Williams
After delving into alcohol-free for a segment for BBC Breakfast, Briony (Escape to the Country, Morning Live, Food Unwrapped) shares her experience of being alcohol-free and what she thinks consumers are looking for.In this inspiring conversation with BBC personality Briony May Williams as she opens up about her journey of over a year sober and her quest for the perfect alcohol-free drink. Hosted by Club Soda Founder Laura Willoughby, they discuss Briony’s experience of giving up alcohol just before her 39th birthday (and will turn 40 a year alc-free!) navigating milestone celebrations without booze.Briony discusses the positive impact of alcohol-free drinks on her life and relationships. She emphasises the need for venues to offer appealing non-alcoholic options and the power of customer feedback in driving change. Briony shares her strategies for socialising confidently without drinking alcohol.This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/Click here for the full biographies of the guests.
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
This podcast is designed for those working in and with The No, Low and Mid-Strength Drinks category. It includes all the content from No, Lo and Midstrength Summits powered by PB Creative plus other content created by Club Soda.You can find out more about Club Soda here: joinclubsoda.com
HOSTED BY
Laura Willoughby MBE
CATEGORIES
Loading similar podcasts...