PODCAST · business
Off the Memory Card: A Photographer’s Podcast
by offthememorycard
🎙️ Off the Memory CardWhere photographers talk about everything but taking photos.Hosted by Cathleen Burns of Use That Camera, Off the Memory Card dives into the 90% of photography no one teaches you; running a business, handling clients and keeping your creativity alive.Each episode tackles real-life struggles like imposter syndrome, burnout, overwhelm, and work/life balance, along with practical tips for booking more clients, planning better sessions, and wowing everyone who steps in front of your lens.If you’re a photographer or entrepreneur who wants to build a business that enhances your life -- not one that drains it -- this show is for you.
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18
Showing Up as Your True Self and Building Community with Rafael Barker
In this episode, photographer and community advocate Rafael Barker shares his journey into photography, the importance of community involvement, and practical advice for entrepreneurs balancing passion and business. Discover how authentic engagement and strategic pricing can elevate your creative career. Key Topics Rafael Barker’s journey from insurance to photography The role of community involvement in creative careers Balancing volunteer work and paid projects as a photographer Chapters 00:00 Introduction to Photography and Entrepreneurship 09:48 The Journey into Photography 20:20 Balancing Community Involvement and Professional Work 30:01 Navigating Volunteer Work and Compensation 39:52 The Importance of Passion in Photography 49:58 Learning from Experiences and Community Engagement 01:00:20 Final Thoughts and Encouragement Connect with Rafael - https://www.facebook.com/rafaelbarkerphotography - [email protected]
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17
Why Photographers Should Never Stop Learning
In this episode, I’m sharing a few of the biggest lessons I’ve learned during my conversations with niche photographers. Even after 11+ years, I’m still learning, and honestly, that’s been one of the most important parts of growing both creatively and in my business. I talk about why it’s so important to keep learning, how making space for the work you actually love can change everything, and why niching down isn’t limiting; it’s what helps you build trust and become known for something. Whether you’re just getting started or you’ve been doing this for years, I hope this episode gives you a little clarity and encouragement as you build a photography business that feels both strategic and fulfilling. Key Topics: The importance of ongoing learning in both the business and creative sides of photography Treating creativity like kudzu: never stop growing and expanding The significance of saying no to projects that don't light you up to avoid burnout Making space in your schedule for your preferred niche and personal life Challenging the "jack of all trades" mindset by focusing on areas where you can be an expert How clarity in your niche simplifies marketing and attracts the right clients The value of continuous self-reflection and adapting based on experiences and conversations with peers Timestamps: 00:00 - Introduction: Why continuous learning matters in photography 01:18 - Learning is never just for beginners: always grow on creative and business fronts 01:46 - Creativity should grow like kudzu: never stop expanding your imagination 02:15 - Saying no to projects that no longer serve your business or passion 02:43 - Narrowing focus: the importance of niching down for trust and credibility 03:10 - Letting go of gigs that don’t light you up to avoid burnout 03:39 - The significance of making space for what you love to do more of 04:08 - Avoiding over-scheduling sessions that aren’t aligned with your goals 04:37 - Embracing change: outgrowing certain types of photography to prevent mediocrity 05:05 - Making space isn’t just about time; it's about mental and creative bandwidth 05:33 - Building trust through specialization and expertise in your chosen areas 06:00 - Summary: focus, clarity, and continuous growth drive success 06:30 - Cathleen’s encouragement: stay curious, adapt, and keep learning 07:00 - Building a community and inspiring others through sharing your journey 07:28 - Final thoughts: celebrate growth, embrace niche specialization, and stay inspired 07:54 - Call to action: leave a review and support the podcast Resources & Links: Use That Camera https://www.facebook.com/burnsexposures https://www.burnsexposures.com/
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16
From Hobby to Specialized Business: Mastering Newborn Photography with Alison Adkins
Discover how Alison Adkins transitioned from a general photographer to a highly respected newborn specialist. Gain insights into her approach to client trust, safety and balancing family life with her photography business. Key Topics: Allison’s personal background and journey into photography Transition from a broad photography client base to specializing in newborns The importance of niching down for business growth Handling fear and uncertainties about reduced workload Building client trust through safety and communication The role of referrals and repeat clients in her business Studio setup and benefits of working from home Her approach to newborn safety, training, and education Managing client expectations and their session preferences Adapting to industry trends: from posed to lifestyle photography Handling client photos and sharing on social media amidst privacy concerns Chapters: 00:00 The Journey into Newborn Photography 05:10 Narrowing Down the Niche 09:51 Safety and Comfort in Newborn Sessions 15:03 Building Client Relationships 19:52 Adapting to Industry Changes 25:04 Advice for Aspiring Newborn Photographers 28:58 Future Aspirations and Closing Thoughts Connect with Alison: alisonadkinsphotography.com [email protected] https://www.facebook.com/profile.php?id=100068977676229
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15
From Clients to Contracts: Inside the World of B2B Photography with Frank Miller
In this episode, we're exploring the shift into B2B photography with Frank Miller. Frank went from shooting weddings and real estate to creating corporate contracts and scaling his business in a way he never imagined, and it continues to grow. In our chat, Frank unpacks what it takes to be a successful B2B photographer including tips for building client relationships, managing contracts and working through difficult situations. Main Topics Frank Miller’s journey from hobbyist to full-time photographer Transition into B2B photography and building recurring contracts Scaling a photography business with a focus on corporate clients Strategies for networking and establishing professional credibility Challenges of contract negotiations and red tape in commercial work The importance of versatility in skills, including video Developing a team and expanding into larger studio space Timestamps : 00:00 - Introduction to Frank Miller and the focus on B2B photography 00:45 - Frank’s background and early passion for photography 01:58 - Transition from hobbyist to professional through real estate photography 02:29 - The leap from side gigs to full-time career 03:36 - The importance of mindset and daily routines in business success 04:57 - Diversifying photography services beyond real estate 06:45 - How Frank chose to enter the B2B space intentionally 08:16 - Types of clients: corporations, small businesses, etc. 09:24 - How recurring contracts provide steady income 10:45 - Upgrading to a larger studio and plans for growth 12:01 - Managing work-life balance in a growing business 13:40 - The value of video and multiple skills in today’s market 15:04 - Networking strategies for B2B success 16:27 - Approaching local businesses and building relationships 17:09 - The importance of contracts and managing client expectations 18:34 - Challenges in B2B work such as red tape and compliance 21:06 - Qualities of a good B2B photographer: confidence, professionalism, adaptability 22:31 - Making a professional impression on clients and the importance of appearance 23:19 - Future plans: building a team and expanding service offerings 25:16 - Advice for aspiring B2B photographers: shoot, learn, and network Connect with Frank Miller https://www.facebook.com/frankmillerphotography frankmillerphotography.com [email protected]
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14
From Athlete to Artist: Kristina Gore’s Rise in Sports Photography
Join me as I chat with Kristina Gore (CKG Graphics) about her inspiring path from a high school and college athlete to a prominent sports photographer and mentor. Discover her insights on building a photography career, balancing multiple roles and creating impactful images that tell stories. In this episode: Kristina shares how her early experiences in coaching led to a passion for sports photography The role of community support and mentorship in her development Transitioning from hobbyist to professional photographer Her favorite types of sports photography, including action shots and portraits Traveling internationally for shoots and capturing landscapes in Europe Overcoming challenges as a woman in a traditionally male-dominated sports photography field Balancing teaching, coaching and running a thriving photography business Tips for photographers managing multiple roles and priorities How she nurtures the next generation of young photographers Her goals for future travel, growth, and expanding her photography niche Timestamps: 00:00 - Introduction: Kristina’s career background and journey into photography 02:00 - How coaching influenced her path into sports photography 04:00 - Building confidence and transitioning from hobby to business 06:30 - The importance of community support and mentorship 09:00 - Traveling to Europe as a photographer and capturing landscapes 11:30 - Facing gender dynamics in sports photography and earning respect 13:45 - Balancing coaching, teaching and photography roles 16:00 - Favorite sports to shoot and the thrill of action shots 18:30 - Learning lighting techniques with Westcott strobes 21:00 - Mentoring young photographers and fostering community 23:30 - Future goals: Travel, growth and new opportunities 26:00 - Overcoming challenges: time management and saying no 29:00 - The importance of authenticity and being yourself in photography 31:30 - Reflecting on five-year goals and career longevity 34:00 - Connecting with clients, community and the joy of success 36:00 - How to reach Kristina and get involved in her work Connect with Kristina Gore: [email protected] https://www.facebook.com/CoachKGoreGraphics
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13
The Calm Before the Storm: Preparing for Prom & Senior Season Without Burning Out
In this episode, I'm sharing valuable strategies to help photographers navigate the busy season with confidence. From structuring your schedule to creating effective workflows... learn how to work smarter, not harder. Key Topics The importance of scheduling your availability first to avoid burnout Simplifying offers to reduce decision fatigue for both you and your clients Automating booking, contracts, and communication with tools like UseSession Developing go-to poses and prompts to streamline sessions, especially for cap and gown shoots Efficient editing workflows: culling, basic edits, and customized adjustments Creating client prep guides to reduce email-back-and-forth and improve experiences Prioritizing self-care and setting realistic turnaround times to protect your energy Timestamps: 00:00 - Introduction: Preparing for busy or opportunity season in photography 00:22 - Reframing busy season as opportunity season to encourage a positive mindset 00:50 - The significance of scheduling your own calendar before clients' 02:15 - Blocking personal commitments like kids' sports on your calendar 03:14 - Setting session caps to prevent overwhelm and the importance of saying no 04:44 - Simplifying offers to avoid decision fatigue 05:14 - Clear session packages and managing client expectations 06:13 - Automating workflows with booking software like UseSession 06:40 - Creating a shot plan and using go-to poses for efficiency, especially in cap and gown shoots 07:36 - Streamlining editing: culling, syncing, and custom edits 08:04 - Using prep guides to save time and reduce client questions 08:32 - Protecting your energy by setting realistic turnaround times and boundaries 08:59 - Final thoughts: Rest is essential for productivity and sustainability Resources & Links https://usesession.com/?via=usethatcamera Cap and Gown video: https://www.youtube.com/watch?v=8q9QvuaRlsE
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12
Protecting Your Peace in a World Full of Toxic Comment Sections
Overcoming Negativity in the Digital Space: Insights with Nakia Austin In this episode, Nakia Austin, a licensed therapist and coach, shares her perspective on how to navigate and respond to toxic comments and online negativity while maintaining mental health and self-worth. Discover practical strategies to set boundaries, manage emotions, and foster personal growth in a world dominated by social media. Key Topics The root causes of toxic comments and online hurtfulness How social media emboldens negative behavior ("keyboard warriors") The importance of understanding that online comments reflect the commenter, not the subject Practical response strategies: choose to ignore, block, or reply with grace (Pause, Process, Proceed) The significance of self-awareness and knowing your emotional triggers The role of healing ancestral wounds to prevent external negativity from affecting your well-being The power of affirmations like "You are the only you" and staying authentic The Four Agreements and the principle "It's not personal" Handling the urge to react impulsively and the benefits of taking a moment before responding Moving forward: accepting feelings, but not dwelling — the "Just Drive" analogy The importance of doing internal work through therapy or coaching for self-confidence and resilience Embracing your unique purpose and not shrinking yourself to please others Contact Nakia www.nakiaaustin.com https://www.facebook.com/profile.php?id=100063456702098 [email protected]
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11
The People-Pleasing Trap: When Being Nice Starts Costing You
In this episode, I'm diving into the complexities of people pleasing; exploring its roots, the emotional toll it takes and practical strategies for overcoming it. I talk about the importance of setting boundaries and prioritizing self-care, while still being kind to others. This episode highlights the balance between accommodating others and maintaining your own peace of mind. I hope it encourages you to recognize your worth and make healthier choices in your personal and professional life. Takeaways Your kindness shouldn't require self abandonment. People pleasing is rooted in the desire to be liked. Sacrificing your own peace for others isn't kind. Recognize harmless people-pleasing tactics. Discounting your services can cost you money. Resting is a valid reason to say no. You can still love photography but hate your business if built on people pleasing. Setting boundaries is essential for self-care. Expect discomfort when starting to say no. Awareness and better decisions can change your life. 00:00 Understanding People Pleasing 09:45 The Emotional Impact of People Pleasing 10:42 Overcoming People Pleasing Behaviors
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10
Insurance for Photographers – What You Actually Need (and Why)
In this episode, I'm chatting with insurance expert Danielle Ellis. We dive into when photographers need to get insurance, what types of coverage they need, the risks of not having it and ways to protect your photography business. Danielle takes the overwhelming topic of insurance and breaks it down into easy-to-understand steps you can take to make sure you're covered. 00:00 The Importance of Insurance for Photographers 10:50 Types of Insurance Photographers Need 20:55 Understanding Liability and Risks 30:35 Navigating Contracts and Permissions 36:36 Getting Started with Insurance Contact Danielle: Website Instagram https://www.facebook.com/ellisinsuranceagency1981 [email protected]
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9
AI in Photography: Threat, Tool or Teammate?
In this episode of Off the Memory Card, we're digging into the complex relationship between photography and artificial intelligence (AI). I touch on the spectrum of opinions, from complete rejection to full automation... and emphasize the importance of finding a middle ground. I'm sharing my perspective on using AI as a tool to enhance creativity rather than replace it, particularly in the editing process. I highlight the evolution of editing tools and the potential for AI to save time, while also cautioning against over-reliance on technology. Ultimately, I'm encouraging photographers to adapt to changes in the industry while maintaining their unique artistic voice. Takeaways AI should enhance our skills, not replace them. Many photographers are still processing AI's impact. AI can be a valuable tool in the creative process. Editing with AI can save significant time. It's important to maintain your unique voice in photography. Fear of AI's impact on job security is valid. The photography industry will continue to evolve with technology. Stay informed about AI developments in photography. Don't panic, but don't blindly embrace AI either. AI is an assistant, not a replacement for creativity. Evoto Link for 500 credits: https://www.evoto.ai/payment?_uuid=qxzpsrsn&sId=zdhshrnm&utm_campaign=Referral+Program-1+&utm_medium=Operation&utm_source=referral&referral_code=RPFYKGIK48 Code: RPFYKGIK48 Chapters 00:00 Navigating the AI Landscape in Photography 02:56 AI as a Tool: Enhancing Creativity 06:13 The Evolution of Editing with AI 09:10 The Future of Photography in an AI World
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8
Starting From Scratch: Rebuilding Your Photography Business After a Move
Moving to Charleston: One Photographer's Journey of Courage, Growth and Community In this episode, I'm chatting with photographer Erin Hurst about her inspiring move from Greenbrier County to Charleston, WV (2 hours away). We explore the challenges and triumphs of transition, building new relationships and embracing change in pursuit of passion and success. Key Topics Erin’s background in nonprofit work and transition into photography The moment Erin realized photography was her true calling The sacrifices and opportunities that come with moving Overcoming fears of market saturation and starting fresh Strategies for maintaining client relationships across distances Building community through networking, and other tips for newcomers Personal growth: handling doubts, celebrating small wins and manifesting success How social media, branding and personal life intersect with photography career Advice for photographers contemplating a move or career shift Erin’s favorite subjects: weddings, family sessions, and how her wedding experience informs her current work Timestamps 00:00 - Welcome and episode overview 02:50 - Erin’s journey from nonprofit to photography 05:20 - The defining moment that sparked her photography career 08:00 - Living in Greenbrier County: paradise and community support 11:35 - Reasons for relocating to Charleston and initial fears 15:10 - Navigating the saturation of the Charleston market 19:00 - Building client relationships remotely and maintaining consistency 22:45 - The importance of asking for help and letting go of ego 26:20 - Skill diversification: headshots, branding, and niche shooting 29:00 - Immersing in Charleston’s business scene and networking tips 32:10 - Personal life updates and balancing creativity with everyday life 35:00 - Reflecting on the move, growth, and future plans Connect with Erin Hurst http://erinhurstphotography.com/ https://www.facebook.com/erinhurstphotography [email protected]
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7
Shaking Off the Winter Slump and Booking Your Spring Sessions
In this episode of Off the Memory Card, I'm talking about the transition from winter to spring for photographers. It's important to plan ahead for spring sessions, review past performance and adapt to client needs. The conversation covers various session types, effective booking systems and strategies for promoting mini sessions to maximize bookings. I encourage photographers to take actionable steps, even if you start small, to ensure a successful spring season. Takeaways Winter can feel long, but it's time to plan for spring. Review last spring's performance to improve this year. Consider your session types: full vs. mini sessions. Invest in booking software to streamline your process. Set clear expectations with clients for a better experience. Promote your sessions early, not just on social media. Collect client emails for direct communication. Start planning now to avoid last-minute rush. Progress is more important than perfection in planning. Take small steps to ensure a successful spring. Mini Sessions Made Simple ($37 mini course about planning, booking, shooting and delivering mini sessions): https://usethatcamera.com/mini-sessions-made-simple UseSession (free trial for booking software): https://usesession.com/?via=usethatcamera Chapters 00:00 Winter Reflections and Spring Planning 03:04 Assessing Past Performance 05:54 Session Types and Ideas for Spring 09:09 Booking Systems and Client Communication 12:00 Promoting Your Mini Sessions
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Balancing Photography and Motherhood: Arielle Atkins' Journey
In this conversation, I'm chatting with photographer Arielle Atkins about her journey of balancing motherhood and her photography business. She discusses the challenges of starting her business, the guilt that comes with being a working mom, and the importance of setting boundaries with clients. Arielle also touches on the struggles of comparison and imposter syndrome in the photography industry, while highlighting the flexibility and rewards that come with her career. Our conversation emphasizes the significance of a support system and the ongoing journey of personal and professional growth. Takeaways Arielle started photography as a way to gain flexibility while raising her children. Mom guilt is a common struggle for working mothers, especially in creative fields. Balancing work and family requires constant adjustments and sacrifices. Choosing your hard means recognizing the challenges of both work and motherhood. The flexibility of being a photographer allows for more family time and vacations. Comparison with other photographers can lead to imposter syndrome. Each season in business comes with its own challenges and successes. Setting boundaries with clients is essential for maintaining a healthy work-life balance. Having a support system of fellow photographers can provide encouragement and reassurance. Personal growth and business development are ongoing processes that require patience. You can contact Arielle at [email protected] Be sure to check out her work at www.arielleatkinsphotography.com and https://www.facebook.com/ArielleAtkinsPhotography
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5
Dealing with Difficult Clients: A Photographer's Guide
In this episode, Cathleen discusses the complexities of client relationships in the photography business, emphasizing the importance of setting boundaries and managing expectations. She identifies four types of difficult clients: the discount seeker, the time thief, the ghost and the high maintenance demander. Cathleen provides strategies for effectively communicating with clients, establishing clear policies, and utilizing booking systems to streamline processes and protect one's time and energy. The conversation highlights that difficult clients are often a reflection of unclear boundaries and that improving communication can lead to better client relationships. Link for FREE TRIAL for Use Session: https://usesession.com/?via=usethatcamera Takeaways Do not apologize for your pricing and hold firm. It's about protecting your time, your energy and your sanity. The 1st is the "Discount Seeker" The 2nd is the "Time Thief" The 3rd is the "Ghost" The 4th is the "High Maintenance Demander" Make sure you have a good booking system in place. Each difficult client is not a failure. It's a lesson. Handling these types of clients is all a part of becoming a professional. 00:00Navigating Client Relationships 07:14Identifying Difficult Client Types 13:39Strategies for Managing Client Expectations
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Redefining Success: How Our Definition Changed Over the Years
In this episode, I’m joined by my husband and business partner for a personal, behind-the-scenes conversation about success. We talk about what it meant to us early on, how it has evolved and how our individual definitions don’t always look the same. We talk honestly about growth, pressure, priorities and giving yourself permission to change your definition of success as life changes with you.
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Feeling Like a Fraud? Let’s Talk About Imposter Syndrome
Imposter syndrome shows up for almost every photographer; especially when you care deeply about your work. In this first episode, Cathleen shares why imposter syndrome holds so many photographers back, what it really is, and practical ways to push through it. From tracking your wins to stopping comparison and building confidence through practice, this episode is a reminder that feeling like a fraud doesn’t mean you are one. You’re not behind...you’re just growing.
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Off the Memory Card: A Podcast for Photographers Building a Life & Business They Love
This podcast is for photographers who want real talk about burnout, clients, confidence and running a photography business that doesn’t take over their life.
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ABOUT THIS SHOW
🎙️ Off the Memory CardWhere photographers talk about everything but taking photos.Hosted by Cathleen Burns of Use That Camera, Off the Memory Card dives into the 90% of photography no one teaches you; running a business, handling clients and keeping your creativity alive.Each episode tackles real-life struggles like imposter syndrome, burnout, overwhelm, and work/life balance, along with practical tips for booking more clients, planning better sessions, and wowing everyone who steps in front of your lens.If you’re a photographer or entrepreneur who wants to build a business that enhances your life -- not one that drains it -- this show is for you.
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