Officially Influenced

Video is everywhere in podcasting right now, and the industry is feeling the shift in a big way. Clio is joined this week by Libby Absten, Director of Strategic Growth & Partnerships at Podcast Nation, to discuss the rise of video in podcasting and what creators need to know to make the right decision for their show. There is no “one size fits all” when it comes to podcast marketing strategies. At Podcast Nation, we are constantly testing the different features that these big platforms put out, and as much benefit there is to being an early adopter and getting ahead of the curve, there’s also so much to think about when it comes to a creator’s bandwidth and where their audience lives. Based on her research, Libby shares her advice to creators who are considering starting with or adding in video, and also answers the question of “will video replace audio in podcasting?” Tune in to hear more about this monumental industry shift!Follow us on Instagram!  @officiallyinfluenced  @cliodelallave @podcast.nationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it actually take to build and grow a podcast? In this episode, Clio is joined again by her business partner and best friend, Nadine Robinson, to talk through all the things that someone wanting to start a podcast should consider. Together, they give advice to aspiring podcasters including the first steps, how to connect with your audience, and when is the right time to partner with a network to take that next step into monetization. It’s an exciting time to be a part of this growing industry, but it’s important to know how to stand out in a space that’s more crowded than ever. If you’ve been looking to start or grow a podcast, this episode is for you! And remember, not everyone needs a podcast, but we highly encourage it if you are passionate about sharing your message and serving your community :)Follow us on Instagram!  @officiallyinfluenced  @cliodelallave @podcast.nationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it actually mean to live as your most authentic self? In this episode, Clio sits down with her longtime friend, health coach, and Well Within host Erin Treloar for a deeper conversation on identity, influence, and inner alignment. From her personal experience with anxiety, disordered eating, and the impact of media on self-image, Erin shares how she rebuilt her relationship with herself and redefined her path. They unpack how external influences shape who we become, why authenticity is the key to building real connection, and how to tap into your most expansive self through inner work, nervous system regulation, and aligned action. If you’ve ever felt disconnected, stuck, or like you’re living someone else’s version of your life, this episode is for you. Keep up with Erin! @erintreloar  Well Within Podcast www.erintreloar.com  Follow us on Instagram!  @officiallyinfluenced  @cliodelallave @podcast.nationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Clio sits down with someone who’s usually behind the scenes and never behind the mic — Podcast Nation’s very own Abby Williams. Abby pulls back the curtain on what it really takes to produce a successful podcast, sharing how she broke into the industry, the biggest mistakes new podcasters make, and the production tricks that keep listeners coming back. She also offers actionable takeaways for aspiring podcasters and producers looking to launch or level up their shows. Plus, they get into the influence of Bravo, the rise of celebrity podcasts, and why authenticity is still the secret sauce behind the shows that actually stick. Follow us on Instagram!  @podcast.nation@officiallyinfluenced  @cliodelallave See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is there ever a “perfect” time to start — or do you just go for it?Clio sits down with Bailey Stanworth, founder of Quickies and former agency owner, to unpack what it really takes to bet on yourself. From launching her digital agency at the forefront of influencer marketing to building a press-on nail brand that sold out in three hours, Bailey shares how trusting her instincts, building authentic creator relationships, and focusing on community over contracts shaped her success. They dive into what influence actually means today, why long-term partnerships outperform one-off posts, and how grassroots marketing still moves the needle. If you’re a creator or founder wondering when to make the leap — this one’s for you.Keep up with Bailey @baileyjst and @getquickies Follow us on Instagram!  @officiallyinfluenced  @cliodelallave  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when you stop overthinking and just post it? In this episode, Clio sits down with Ashley Freeborn, founder of SMASH + TESS, the viral fashion brand redefining comfort, confidence, and inclusivity. Ashley shares how she went from high school teacher to fashion founder, building a global brand by listening to her community, embracing authenticity, and leveraging influencer partnerships that actually convert. From early support by Jillian Harris to a standout collaboration with Hilary Duff, this episode breaks down how real connection, organic content, and trusting your audience can turn a simple idea into a movement.Keep up with Ashley and SMASH + TESS  Follow us on Instagram!  @officiallyinfluenced  @cliodelallave  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the very first episode of Officially Influenced! Clio kicks things off with her business partner and best friend, Nadine Robinson, for a fitting and full-circle start to the series. Together, they pull back the curtain on the creator industry, reflecting on their humble beginnings, the challenges that shaped them, and the growth that built their businesses in the influencer and podcast space. They dive into the importance of authenticity, the evolution of their work, and what influence really means in today’s digital world—setting the tone for everything to come on Officially Influenced.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you been influenced today? Welcome to Officially Influenced — honest conversations and insider access to the creator economy, hosted by Podcast Nation and Booje Media founder Clio De La Llave. Join Clio as she pulls back the curtain on the industry, shares actionable insights, and talks to the creators, brands, and experts shaping the world of influence. New episodes coming soon!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.