Online Business By Design

Host Ivana Ivanek debugs social media myths by explaining what engagement is, why it matters, and best practices to improve it. She shares a personal story about moving from Barcelona to Austria and deciding to return to the Caribbean, emphasizing taking responsibility for decisions despite others’ judgment. Using a client example, she explains how focusing only on lead generation can create a large follower count but near-zero engagement, which undermines trust for potential clients, collaborators, podcast hosts, and speaking opportunities. Grab your favourite note taking device and get inspired.

Podcast host Ivana Ivanek interviews Australia-based marketer Mariah McInnes about content marketing, what makes good content, and how to tell better stories while building a personal brand online. Mariah shares her path from corporate marketing to freelancing and digital nomad life, including quitting her job during COVID, a major surgery after discovering rare neuroendocrine cancer, and how recovery led her to meet her partner, who now complements her business skills. They discuss living and working from a car and then a bus, resilience through business setbacks, and Mariah’s practical storytelling approach: align content to a sales goal and content strategy, build a story bank, and use a simple framework, while focusing on connection over vanity metrics. Grab your favourite note-taking device and get inspired.

Host Ivana Ivanek shares a mindset shift and strategic move for building an online personal brand people trust and buy from while running a business alongside a nine-to-five. After feeling tired during a busy stretch in Vienna, she reflects on a coffee chat with her peer Karina about resting without seeing it as failure, handling fear of judgment and silent rejection from others, and how some people—including partners—may not support your vision. Ivana’s immediate action step is to get a “business bestie” and actively cheer for peers so support is reciprocal. Strategically, she frames social media as a “digital business card,” encouraging consistent visibility over hiding behind perfecting offers. She highlights Karina’s progress, then outlines next steps: leverage what’s built.

Host Ivana Ivanek welcomes Dr. John Torrens to discuss the return on investment entrepreneurs gain by prioritizing mental, physical, and spiritual health instead of hustle culture. Torrens shares how rapid company growth led him toward burnout, pre-diabetes, inflammation, poor sleep, and an ADHD diagnosis, prompting him to treat his health as an experiment and reject “hero” grind worship that can resemble addiction. He explains practical sleep-first habits—tracking sleep data, managing light exposure with blue-blocking glasses and morning sunlight, using infrared sauna, eating earlier, avoiding alcohol within hours of bed, and exploring grounding—and describes how better sleep improves creativity, decision-making, relationships, resilience, and leadership performance. He also outlines Syracuse University’s Center for the Creator Economy, researching creator-specific challenges like identity fusion, loneliness, algorithm-driven income uncertainty, and mental health pressures, informed by his own experience posting content regularly. Grab your favourite note-taking device and get inspired!

Host Ivana Ivanek shares three actions to immediately build a trustworthy personal brand people buy from. Grab your favourite note-taking device and get inspired!

In this episode of the Online Business by Design podcast, host Ivana Ivanek interviews Stephanie Ramirez about building a sustainable online business and personal brand through identity shifts, self-expression, and intentional lifestyle design. Stephanie shares her experience as a first-generation college graduate carrying pressure to achieve, how repeated layoffs (including a third layoff in 2022 while working in tech) pushed her toward entrepreneurship, and the internal decision to stop chasing a fourth corporate job after experiencing remote work, digital nomad travel, and lifestyle flexibility. They discuss how high achievers often replicate corporate habits in business by overworking, people-pleasing, copying online business strategies, and tying worth to productivity—leading to burnout. Stephanie explains how to quiet “productivity” voices by becoming aware of them, identifying whose expectations they represent, separating facts from stories, and clarifying values as a daily direction for decision-making. Grab your favourite note-taking device and get inspired!

In this episode of the Online Business by Design podcast, host Ivana Ivanek shares insights from four years as both a podcast host and guest to help listeners pitch themselves to podcasts for more visibility, speaking opportunities, and personal brand growth while building an online business. She explains what she learned reviewing around 60 guest applications, including noticing that most applicants were men and how fear of rejection and overthinking can hold women back from putting themselves out there. Grab your favourite note-taking device and get inspired!

In this episode of the Online Business by Design podcast, Ivana Ivanek welcomes Kristi, an expert in building sustainable businesses. Kristi shares her journey as a business coach, shaped by a unique upbringing and a strong philosophy of life without rules. She emphasizes the importance of being intentional in creating a business that supports one's version of a wealthy life. Kristi discusses overcoming social pressures, the mindset shifts required to embrace failure as growth, and the duality of being content with the present while striving for more. She also delves into client retention strategies, ensuring unique and transformative client experiences to maintain steady business growth. Throughout the conversation, Kristi provides actionable insights and reflects on the balance between personal fulfillment and professional success. This episode is a must-listen for those looking to build a personal brand and achieve a sustainable, fulfilling business.

In this episode of the Online Business By Design podcast, host Ivana Ivanek explores the real reasons behind why people avoid creating content on social media and building a digital business card and personal brand. Ivana dispels the myth that fear of sales is the primary reason and introduces four main layers of fear and self-sabotage that she has identified through recent conversations. She provides strategies for overcoming these barriers.

In this episode of the Online Business by Design podcast, host Ivana Ivanek interviews Melissa Snow, a business relationship strategist who empowers women entrepreneurs. Melissa discusses the importance of authentic networking, debunking common misconceptions such as imposter syndrome and being 'salesy.' Listeners will learn about the real purpose of networking—building relationships and providing value without expectations. Melissa also offers practical tips for introducing oneself effectively, whether at in-person or online events, and stresses the significance of walking into networking events with intentionality and strategy. Tune in to discover how to make meaningful connections while staying true to who you are.

In this episode of the 'Online Business by Design' podcast, host Ivana Ivanek guides listeners on how to reflect correctly on their achievements and prepare effectively for 2026. Recorded on Christmas Eve, Ivana shares personal insights from her tumultuous year, emphasizing the importance of flexible timelines and steady progress. She underscores the value of building a personal brand and audience early, taking immediate action, and not overthinking others' opinions. Ivana also provides practical advice with a newly recorded brand story training and lead generation resources to help online business builders move forward with confidence. Tune in for a motivational discussion on managing expectations, setting priorities, and celebrating incremental successes in your business journey.

In this exciting episode of the Online Business by Design podcast, host Ivana Ivanek discusses her top five predictions for the online space and transformation industry in 2026. Ivana emphasizes the importance of building a personal brand, leveraging AI for visibility, and staying authentic. Ivana also introduces Clemant Schneider's insights on the death of traditional SEO and the emerging role of AI in visibility. This episode is a must-listen for coaches, educators, and online service providers looking to stay ahead of the curve.

In this episode of the Online Business by Design Podcast, hosted by Ivana Ivanek, guest Gracia Sotomayor shares her inspiring journey from a digital marketer in Peru to a global artistic cycling ambassador. Gracia discusses how she discovered artistic cycling, left her stable life in Peru, and embraced a new passion in Belgium. She also explores self-love through her sport, the importance of mindset, and how she turned her passion into a global business. This episode is packed with valuable insights on empowerment, pursuing your dreams, and building a personal brand online.

In this episode of the Online Business by Design podcast, host Ivana Ivanek tackles the question of whether it's still worth starting a digital business and building a personal brand in today's saturated market. Ivana emphasizes the importance of personal branding, especially in the face of AI competition, and explains how a well-built personal brand can create long-term success and opportunities. Ivana also shares insights on humanizing your business and overcoming the challenges of self-marketing and content creation. Tune in to learn why personal branding is essential and how to start building yours today.

In this episode of the Online Business By Design Podcast, host Ivana Ivanek delves into the emotional rollercoaster of building a personal brand and digital business. She shares her own recent experiences of moving from the Caribbean to Barcelona. Ivana discusses why seeking an easy way out is not viable and emphasizes the importance of visibility and lead generation. Tune in for a powerful discussion on resilience and the necessity of doing hard things to achieve success in your business.

In this episode of the Online Business by Design podcast, expert Angelica Ventrice joins Ivana Ivanek to discuss the critical importance of internal upgrades for achieving external business success. They dive into topics such as managing stress, maintaining mental and physical well-being, and the journey towards a balanced nervous system. The conversation highlights the phases of identity shifting—awareness, activation, embodiment, and mastery—and how each phase is vital for personal and professional growth. Packed with insights and practical advice, this episode is a must-listen for anyone serious about achieving sustainable success in their business while maintaining a healthy lifestyle. Grab your favourite note-taking device and get inspired.

In this episode of the Online Business by Design podcast, host Ivana Ivanek delves into the complexities of navigating today's volatile economic and political landscapes. Joined by expert Meredith Elliott Powell, they explore topics like leveraging uncertainty as an opportunity, the importance of mission-driven business, and the critical role of a clear vision. Meredith offers actionable advice on staying mentally fit, asking for what you want, and the necessity of adapting leadership styles to future-proof businesses. Grab your favourite note- taking device and tune in to learn strategies that can help transform fear into opportunity, both in personal and professional realms.

In this episode of the Online Business by Design podcast, host Ivana Ivanek delves into the often overlooked, downsides of personal development and growth. She addresses the discomfort and challenges faced during this journey and provides actionable steps to navigate these hurdles. Ivana shares personal insights from her upcoming move to Spain and discusses the importance of building a supportive community. Learn how to handle external judgments and the discomfort of growth, and discover why it's essential to lean into the messiness of personal expansion. Tune in for a mindset shift that can help you enjoy the journey of building your business and personal brand. Grab your favourite note- taking device and get inspired!

In this engaging episode of the Online Business Body Design Podcast, host Ivana Ivanek interviews Michelle, a seasoned entrepreneur with a 15-year background in corporate manufacturing and engineering. Michelle shares her accidental journey into entrepreneurship, her bold move to Florida, and the challenges she faced in transitioning into a new job market. The discussion dives deep into lead generation strategies, the importance of nurturing leads, and the significance of data-driven decision-making in business. Grab your favourite note taking device and get inspired!

In this episode of the Online Business by Design Podcast, host Ivana Ivanek discusses the importance of effective goal-setting as we head into the third quarter of 2025. Ivana shares practical tips for achieving your goals, handling life's unexpected challenges, and overcoming imposter syndrome. She also talks about her personal journey of moving countries and how it has impacted her business. Whether you're looking to increase your visibility, generate leads, or launch a new product, this episode provides valuable insights on how to make the most of the remaining days of the year. Grab your favourite note- taking device and enjoy the listen!

In this episode of the Online Business by Design podcast, host Ivana Ivanek sits down with wellness expert Terry to discuss the crucial link between personal health and business success. Terry shares her journey from a high-stress career in tech and media to becoming a wellness expert, highlighting the importance of physical health, mental well-being, and personal growth in running a successful business. Terry's story offers valuable insights into overcoming burnout, the impact of perimenopause, and building a healthier, more authentic self. Listeners will learn practical tips for improving their health, managing stress, and ultimately enhancing their business performance. Grab your favourite note taking device and enjoy the listen.

In this episode of the Online Business by Design podcast, hosted by Ivana Ivanek, Ivana addresses the common feelings of guilt that entrepreneurs face when taking breaks, especially while in the midst of building their business. Reflecting on her own experiences of taking time off during a busy summer in Europe, Ivana explores the importance of seeing the bigger picture and understanding that taking breaks is essential. Grab your favourite note-taking device and enjoy the listen!

In this episode of the Online Business by Design podcast, hosted by Ivana Ivanek, leadership expert Chris Robinson delves into his journey from salesperson to vice president of Maxwell Leadership. Chris emphasizes the importance of mentorship, collaboration over competition, and maintaining clarity in one's goals. He introduces his seven-step framework for combating complacency and achieving high-impact leadership by shifting focus from individual success to helping others succeed.

In this episode of the Online Business by Design podcast, host Ivana Ivanek addresses a common concern about building a personal brand. She discusses how to maintain and evolve a personal brand without starting from scratch, even as your business or services change over time. Ivana uses real-world examples to illustrate the importance of personal branding beyond colors and logos. Grab your favourite note-taking device and get inspired.

In this enriching episode of the Online Business by Design podcast, host Ivana Ivanek sits down with Marci Rossi, a business strategist renowned for transforming chaos into streamlined workflows. They discuss the importance of setting up automated systems for scaling your business, the psychological elements of customer experience, and the crucial role of keeping a personal touch in automated communication. Marcy shares her journey from being an attorney to becoming a business strategist, highlighting significant milestones and lessons learned, including how she overcame personal challenges to reshape her career. Tune in to discover effective strategies for automating your business processes while maintaining a human connection.

In this episode of the Online Business by Design podcast, Ivana Ivanek addresses a common issue many entrepreneurs face: the guilt of wanting more and not feeling good enough. From her conversations in Vienna, Ivana explores the subjective nature of success and the importance of celebrating small daily achievements. Tune in to reevaluate your approach to success and learn how to appreciate every step of your business journey.

In this captivating episode of the Online Business by Design podcast, host Ivana Ivanek welcomes special guest Christian Ray Flores, who shares his extraordinary journey from a child refugee to a global influencer and entrepreneur. Christian offers invaluable insights into aligning purpose and influence, overcoming burnout, and leveraging unique personal experiences to build a powerful personal brand. Take your favourite note-taking device and tune in for actionable advice on thriving in the digital age and harnessing the unparalleled opportunities of today's world.

In this episode of the Online Business by Design podcast, host Ivana Ivanek reflects on her visit to Austria, sharing personal anecdotes about her family and experiences growing up. She discusses the emotional struggle of balancing her desire to live abroad with the nostalgia and responsibilities tied to her home country, as well as the consequences that must be accepted when making decisions. Ivana transitions to discuss social media, highlighting new features on platforms like Instagram and emphasising the importance of creating authentic, responsible content in today's digital age because what we put out there has consequences too.

In this episode, host Ivana Ivanek and Laura Doman discuss in front of the camera confidence. Discover essential facial and vocal exercises to enhance your on-camera performance. Learn how to loosen up your facial muscles with exaggerated expressions and fun tongue twisters. Understand the importance of being natural, conversational, and engaging when speaking on camera. Grab your favourite note-taking device and enjoy the listen.

In this episode of the Online Business by Design podcast, host Ivana Ivanek delves into the dynamics of building a successful small business in today's digital space. Ivana discusses the misconception that only 'boring' businesses can generate substantial wealth and emphasizes the immense opportunities within the digital transformation industry. She shares her personal journey of settling in Curacao, the challenges of navigating a new entrepreneurial hub, and the significance of building a personal brand. Grab your favourite note-taking advice and get inspired.

In this episode of the Online Business by Design podcast, host Ivana Ivanek welcomes Andrea Liebross, author and host of the She Thinks Big podcast. Andrea shares her journey from a 10-year corporate role to becoming a big-thinking expert in business growth. She discusses the concept of 'Future You,' the importance of thought options, and overcoming the 'messy middle.' Grab your favourite note-taking device and enjoy the listen. Want to work with me? Go my website

In this episode of the Online Business by Design podcast, host Ivana Ivanek explores the dynamics between AI and human interaction in business. She emphasizes the importance of human connection in an AI-dominated landscape. Ivana introduces strategies for building trust and credibility with potential clients. She also discusses the concept of 'trust recession' and how to navigate it as a service provider in today's digital business landscape.

In this episode of the Online Business by Design podcast, host Ivana Ivanek sits down with Yamuna Bihari, an entrepreneur who transitioned from living as a monk to mastering Ayurveda and holistic business scaling approaches. Together, they discuss leveraging spiritual practices within a business framework, addressing the duality of life, and the significance of integrity in achieving business success. Yamuna shares how he helps individuals align their personal and professional lives through the Conscious Business GPS system, offering insights on marketing with authenticity and pursuing one's true purpose.

In this episode of the Online Business by Design podcast, host Ivana Ivanek discusses the importance of building a personal brand and overcoming the discomfort associated with being visible on social media. Ivana shares personal anecdotes, including her journey in dance classes, to illustrate how facing and embracing discomfort can lead to personal and professional growth. Enjoy the listen!

In this episode of the 'Online Business by Design' podcast, host Ivana Ivanek talks with Laura Zavelson about transitioning from corporate life to entrepreneurship. Laura shares her journey from leaving corporate finance in 2000 to co-founding a software company, launching a successful brand strategy agency, and becoming a professor of entrepreneurship. The discussion emphasizes the importance of thought leadership, personal branding, and leveraging one's unique approach to stand out in the crowded digital marketplace.

In this episode of Online Business ByDesign, host Ivana Ivanek delves into the importance of 'thinking big' for entrepreneurs. Ivana discusses societal conditioning that limits our vision and provides strategies to allow oneself to dream bigger. She emphasizes the significance of having a grand vision to set oneself apart in a saturated market. This episode is a motivational guide for anyone aspiring to create meaningful change and build a successful business.

In this episode of the Online Business by Design podcast, host Ivana Ivanek welcomes Tarryn Reeves, founder of Automatic Authority Publishing & Press House, to explore how writing a book can significantly impact your business growth. Tarryn shares her riveting personal journey from Zimbabwe to Australia, through corporate life, and eventually to entrepreneurship. Speaking about the transition from corporate ladders to establishing her own successful publishing company, Tarryn provides invaluable insights into the three publishing options: traditional publishing, self-publishing, and hybrid publishing.

In this episode of the Online Business by Design podcast, your host Ivana Ivanek delves into the challenges and strategies for building a digital business in a competitive industry. Tune in to learn how to navigate skepticism, leverage your expertise, and create a thriving digital business.

In this episode of the Online Business by Design podcast, host Ivana Ivanek is joined by content coach and designer, Abby Bradetich. They discuss the challenges women face in showing up authentically online, the importance of breaking free from societal expectations, and how to develop a personal brand that reflects your true self. Grab your favourite note-taking device and get inspired.

In this episode of the Online Business by Design podcast, host Ivana Ivanek dives into the true meaning of authenticity in building a personal brand. Ivana discusses the common misconceptions about authenticity on social media and provides actionable insights on creating a visibility strategy that resonates with your audience without being overly vulnerable. Tune in to learn how to make meaningful connections and stand out in the digital space.

In this episode of the Online Business by Design podcast, host Ivana Ivanek welcomes Dana Johnson to discuss how to leverage Pinterest as an evergreen marketing tool. Dana shares her journey from a 9-5 job to becoming a successful entrepreneur and delves into practical steps on using Pinterest to drive traffic and generate leads. The episode covers key metrics for Pinterest success, the concept of evergreen content, and strategies for visual storytelling.

In this episode of the Online Business Play Design podcast, host Ivana Ivanek welcomes Kayla Burch, an expansion coach for high achievers. They discuss breaking free from subconscious limitations and embracing a new definition of success and wealth. Key topics include personal definitions of success, the impact of family and societal beliefs on our view of wealth, the importance of inner work, and the fear of success versus failure. Grab your favourite note-taking device and get inspired.

In this episode of the Online Business by Design podcast, host Ivana Ivanek emphasizes the importance of building and maintaining your own email list as a fundamental asset for your business. Ivana discusses why relying solely on social media is risky and explains how email marketing can provide a personal and direct way to connect with potential customers. She shares her personal shopping experience to illustrate how early engagement and personalized follow-ups can lead to sales.

In this episode of the Online Business By Design Podcast, host Ivana Ivanek sits down with Dr. Natalia Wiechowski, a former international speaker, best-selling author and award-winning LinkedIn expert. Natalia shares her transformative journey from a high-achieving 'LinkedIn Unicorn' to her authentic self. After two significant sabbaticals, she discusses overcoming personal and professional challenges, embracing creativity, and integrating feminine energy into her life and work. Natalia provides insights into her new perspective on personal branding, her current daily routine, and the importance of vulnerability in building meaningful connections. Grab your favourite note-taking device and get inspired!

In this episode of the Online Business by Design podcast, host Ivana Ivanek welcomes back guest Loren Cellentani to explore how to turn emotions into stories that sell. Grab your favourite note-taking device and enjoy the listen.

In this episode of the Online Business by Design podcast, I discuss four habits that might be hindering your progress toward building a successful business.

In this episode of the Online Business by Design Podcast, we explore the often-overlooked issue of burnout, especially among high-achieving women, with guest Dr. Zarya Rubin.

In this episode of the Online Business by Design podcast, I delve into transitioning from traditional business practices to building a robust online presence. I addresse common fears such as the fear of being seen and judged, and emphasize the importance of personal branding over mere expertise. This episode provides actionable steps to taking control of social media usage, letting go of other people's opinions, and creating compelling content. Grab your favourite note-taking device and get inspired!

In this insightful episode of the Online Business by Design podcast, host Ivana Ivanek welcomes Alessandro Frosali, a motivational speaker and men's work facilitator, to discuss the contrasting experiences of men and women regarding social silencing and communication challenges. Alessandro shares his journey from a marketing background to mentoring men on reclaiming their masculine edge.

In this episode of the Online Business by Design podcast, I address the common hesitation of waiting for confidence before sharing your message. I share personal anecdotes to illustrate my point, including my own experiences with social media and running, and my partner's interactions with a triathlon group in Curaçao. I highlight the importance of sharing your impactful message and not letting fear of judgment hold you back. Get your favourite note-taking device and get inspired!