Operations Unfiltered

In this episode of Operations Unfiltered, I’m joined by Jasmine Gibson and Jasmine Miller, founders of Black Women Marketers and the Marketer Hub Conference in Baltimore. We get into the behind-the-scenes of building a community-first brand in marketing, how Marketer Hub was created to fill a real gap in the industry, and why they’ve intentionally chosen impact over visibility.We also talk about business partnerships, burnout, and the importance of not tying your identity to your work—something I definitely relate to as a marketing ops girlie.Plus, they share advice for breaking into marketing and why being a “professional student” is key.If you’re building something, navigating your career, or looking for community in marketing—this one’s for you.

Is weight loss surgery or a GLP-1 really the “easy way out”… or is that just social media talking?In this episode of Operations Unfiltered, I’m getting personal about my own weight loss journey, including having VSG surgery in 2018. I’m joined by Jana Wolff, Director of Nutrition for the Comprehensive Obesity Management Program at GBMC in Baltimore, who was part of my care team during that process.We talk about the realities of long-term weight management—what happens before bariatric surgery, what the journey looks like after, and how tools like GLP-1 medications fit into the bigger picture. Jana also breaks down the difference between a nutritionist and a registered dietitian, the role of therapy and support systems, and why success isn’t defined by the number on the scale.If you’ve ever struggled with weight loss or felt overwhelmed by conflicting advice online, this conversation offers both education and encouragement.Follow me on Instagram: @ladyzsaysConnect with Jana: www.nutritionbyjana.comLearn more about tGBMC's Comprehensive Obesity Management Program (COMP): www.gbmc.org/services/bariatrics

Childcare is expensive. Like… $300–$400 a week per child expensive.In this Moms Unfiltered episode of Operations Unfiltered, I’m talking about one of the biggest barriers for working moms: access to reliable, affordable childcare. As a Maryland mom paying nearly $400 a week myself, I know the math is mathing — and it’s stressful.I’m joined by Dulaney Reeves Dent, CEO of The Nanny Network, who turned an economics thesis on the gender wage gap into a 20-year mission to support working families through in-home nanny placements and household “Sidekick” services.We talk about the childcare crisis, women leaving the workforce, imposter syndrome, building a business while raising kids, and why moms deserve real support — not just survival mode._______________________________________________________________Connect with Zuryna and Live More Agency Instagram (Zuryna): @ladyzsaysInstagram (Operations Unfiltered): @operationsunfilteredInstagram (Live More Agency): @livemoreagencyWebsite: www.livemoreagency.coConnect with Dulany and The Nanny Network Instagram (The Nanny Network): @thenannynetworkWebsite: https://nanny-network.com/

The first episode of 2026! In this solo episode of Operations Unfiltered, I’m kicking off 2026 with an honest reset on tools, content, and what’s next. I break down tool fatigue, share what I’m actually using in my business, and talk through the ongoing conversation around business emails and professionalism in influencer marketing. This episode is about simplifying workflows, building intentionally, and creating sustainable systems behind the content.Connect with Zuryna and Live More Agency Instagram (Zuryna): @ladyzsaysInstagram (Operations Unfiltered): @operationsunfilteredInstagram (Live More Agency): @livemoreagencyWebsite: www.livemoreagency.co

Full episode of Mindful Minutes with Raven Anderson LCSW-C (Founder of Clear Minds). 

Every Tuesday this December join Zuryna Livermore and Raven Anderson LCSW-C for a weekly mental reset. These short mantras are meant to help you release and reset for an intentional week ahead.Connect with Raven Anderson and Clear Minds Consulting and Counseling here

Being nice used to be natural. Now it’s a KPI.In this episode of Operations Unfiltered, I break down how retailers are turning kindness into a business strategy this holiday season—from scripted smiles to Target’s “10-4 Rule.” With staffing shortages, inflation stress, and declining foot traffic, brands are operationalizing friendliness to drive engagement, loyalty, and sales.Through my marketing operations lens, I explore:Why niceness is being mandated in storesHow emotional experience is tied to dwell time and basket sizeThe downside of forced kindness as emotional laborThe big question: if niceness is required, is it still genuine?This episode is part process design, part behavioral economics, and part real-life retail empathy. Because while companies may optimize kindness, the people doing the work are still human.So as you shop this season, I’m leaving you with one takeaway: extend grace.

Every Tuesday this December join Zuryna Livermore and Raven Anderson LCSW-C for a weekly mental reset. These short mantras are meant to help you release and reset for an intentional week ahead. Connect with Raven Anderson and Clear Minds Consulting and Counseling here

Every Tuesday this December join Zuryna Livermore and Raven Anderson LCSW-C for a weekly mental reset. These short mantras are meant to help you release and reset for an intentional week ahead. Connect with Raven Anderson and Clear Minds Consulting and Counseling here

In this week’s episode of Baltimore County Unfiltered, Zuryna is breaking down the latest county chaos — with clarity, calm, and a few receipts.📚 The library was… not library-ing this week. Fourteen part-time librarians were laid off and then rehired two days later. Staff called it confusing, the union called it dehumanizing, and the HR director stepped down in the middle of it all. Whew.🌉 Key Bridge collapse updates you need to know. New NTSB findings reveal the ship lost power multiple times because of one loose wire. And yes, even though the collapse happened in the city, Baltimore County is absolutely feeling the ripple effects — from traffic to shipping delays.🚗 Your commute isn’t crazy — it’s the infrastructure. 695 and 895 congestion? Longer drive times? Same. And reports say the rebuilt bridge may take longer than expected, so pack your patience.🎄 On a lighter note… holiday vibes are here! The Avenue at White Marsh Holiday Parade returns on December 6th — floats, lights, music, the whole festive rollout. And don’t forget the White Marsh Volunteer Fire Company Train Garden (say that five times fast). It’s open for the season and cozy as ever.✨ Episode Highlights: • The BCPL staffing shakeup (and what really went wrong) • Key Bridge collapse findings that affect your daily life • Traffic, commutes & county-wide ripple effects • Family-friendly holiday events happening this week📬 Have a story, event, or concern? DM @operationsunfiltered or @LadyZSays — your unofficial Baltimore County correspondent is listening.Special thank you to The Baltimore Banner for the stories that helped inform this episode. 

In this Moms Unfiltered edition of Operations Unfiltered, Zuryna sits down with licensed clinical social worker and owner of Clear Minds Consulting & Counseling, Raven Anderson — a mom, a new wife, and a woman on a mission to help others find clarity in the middle of life’s chaos.Together, they dive into the real conversations we don’t always get to have out loud: ✨ Balancing motherhood, marriage, and entrepreneurship ✨ The pressure to “do it all” and why perfection isn’t real ✨ Time-blocking, rest, and the art of giving yourself grace ✨ How to navigate comparison, imposter syndrome, and the “always on” culture ✨ When therapy can help — and how to know you’re ready ✨ Raising toddlers, parenting styles, and finding that happy mediumRaven also shares her journey into social work, the moment she realized her purpose, and why helping women create clarity is her calling. From journaling to scheduling to surviving the toddler era, this episode is full of gems for moms who are trying to show up for themselves without losing themselves.If you’ve ever felt overwhelmed, overextended, or overstimulated — this one is for you.Tap in, take a breath, and enjoy this grounding conversation.

In this special Mom’s Unfiltered edition, I sit down with the ultimate multitasker, Shadraila “Shay” James-Ray — mom, wife, cheer coach, braider, shirt designer, Mary Kay consultant, and PTC president. Shay shares what it’s really like to juggle all the hats, manage her family’s busy schedule, and pursue her creative passions.We talk sports mom life, competition-day chaos, the impact of NIL deals, entrepreneurship, social media marketing, and self-care strategies for moms who are trying to do it all. Whether you’re a mom, business owner, or just love a good behind-the-scenes look at balancing life, Shay’s insights and energy are not to be missed!Connect with Zuryna and Live More Agency Instagram (Zuryna): @ladyzsaysInstagram (Operations Unfiltered): @operationsunfilteredInstagram (Live More Agency): @livemoreagencyWebsite: www.livemoreagency.coConnect Shadraila James-Ray: Instagram (Shadraila): @shadrailaray Mary-Kay Site: www.marykay.com/SJames-Ray/en-US Special thank you to our episode partner: Clear Minds Consulting & Counseling (Raven Anderson)

This week on Operations Unfiltered, I’m joined by Mariah Phillips, a corporate professional turned founder of Brainiac Beauty Events. I actually met Mariah years ago at a Baltimore Creators Accelerator, which makes this full-circle moment even sweeter.We talk about career pivots, the beauty of community, and how her corporate background helped her build a creative, structured, and thriving business. Mariah shares how she took her love of artistry and turned it into Sip & Pretty Makeup Tutorial Parties which are fun, beginner-friendly experiences that blend beauty, confidence, and connection.We also get real about the challenges of entrepreneurship, like delegating when you’re used to doing it all, navigating slow seasons, and how she learned to shift her definition of a “perfect product” from the result to the experience.Whether you’re a creative, a founder, or just figuring out how to turn your passion into profit, this episode is for you! Connect with Zuryna and Live More Agency Instagram (Zuryna): @ladyzsaysInstagram (Operations Unfiltered): @operationsunfilteredInstagram (Live More Agency): @livemoreagencyWebsite: www.livemoreagency.coConnect with Mariah Phillips and Brainiac Beauty Events  Instagram (Brainiac Beauty Events): @brainiacbeautyevents Website: www.brainiacbeauty.com

Join me on this Mustang Meetup episode as I catch up with Chloe McBride, a fellow Stevenson University Business Communication (BizComm) alum! We reminisce about our BizComm days, influential professors, and the friendships that shaped our college experience.Chloe shares her inspiring career journey from landing multiple internships to becoming an Executive Communications Program Manager at AARP, moderating a panel with her idol Rocsi Diaz at Color Comm, and teaching as an adjunct professor. We also talk about networking, self-advocacy, and her exciting plans to launch her own communications and wedding planning business.Whether you’re a current BizComm student, a Stevenson alum, or someone interested in communications, career growth, and entrepreneurship, this episode is full of nostalgic moments, advice, and inspiration.Connect with Zuryna & Live More AgencyInstagram (Zuryna): @ladyzsaysInstagram (Operations Unfiltered): @operationsunfilteredInstagram (Live More Agency): @livemoreagencyWebsite: www.livemoreagency.coConnect with Chloe & House of Lavonne Instagram (Chloe): @chloe.commInstagram (House of Lavonne): @house.of.lavonneWebsite: www.houseoflavonne.com

In this episode of Operations Unfiltered, we’re talking about the business of being an athlete — and the money that comes with it. The Name, Image, and Likeness (NIL) era has created new opportunities for young athletes to profit from their personal brands, but with big checks come even bigger responsibilities.Joining me is Drew Hawkins, founder of EdYouCore, a financial education and consulting company helping athletes, entertainers, and professionals make smarter decisions with their money. Drew breaks down how NIL has transformed college sports, what financial literacy looks like for 18- to 23-year-olds stepping into six-figure deals, and the mindset shifts needed to build long-term wealth — not just short-term wins.We dive into:How financial education plays a crucial role in protecting athletes’ futuresWhy understanding money is just as important as earning itThe lessons we can all take from the NIL movement, no matter our industry✨ Connect with Zuryna & Live More AgencyInstagram (Zuryna): @ladyzsaysInstagram (Operations Unfiltered): @operationsunfilteredInstagram (Live More Agency): @livemoreagencyWebsite: www.livemoreagency.co🎙️ Connect with Drew Hawkins Website: www.EdYouCore.com Instagram: @EdYouCore

When reality TV gives you lemons, or in this case, bad breath rumors, you make minty-fresh marketing magic. In this quick episode, we break down how Real Housewives of Potomac’s Stacy could turn a shady storyline into a six-figure brand moment. From launching “Fresh by Stacy” luxury mints to collaborating with dental brands, we’re talking full PR redemption arc meets product rollout.Because let’s be real — in marketing, perception is power.🎧 Tune in for a quick, funny, and strategic take on turning reality TV shade into brand gold.

In this episode of Operations Unfiltered, we’re talking Marketing A&R, the art of scouting talent that turns campaigns into conversations 💬.We break down why Monaleo isn’t just a rapper on your workout playlist, she’s a marketing case study waiting to happen. From mental health advocacy to makeup collabs and tour synergy, we’re mapping out exactly how brands like Talkspace, Fenty Beauty, and Juvia’s Place could (and should) be tapping into Monaleo’s influence.Tune in for a mix of pop culture, strategy, and a little creative daydreaming...because sometimes the best campaigns start with a “what if?”🎧 Follow @ladyzsays and @livemoreagency for more pop culture–inspired marketing insights.

In this episode of Operations Unfiltered, we’re talking fashion, community, and the art of collaboration with Terrence — co-founder of City of Gods, a culture-driven fashion brand.Terrence breaks down how City of Gods went from an idea to a movement, landing partnerships with major players like Nike and Red Bull — all while staying true to its community-first roots. We also get into his newest venture, By Any Dreams Necessary, an initiative focused on helping people merge tech, fashion, and holistic living to reach their goals.From lessons in leadership and time management to his personal health journey and work with NBA Africa, Terrence proves that success isn’t just about what you build — it’s about how you build it and who you build it with.Connect with Zuryna & Live More AgencyInstagram (Zuryna): @ladyzsaysInstagram (Operations Unfiltered): @operationsunfilteredInstagram (Live More Agency): @livemoreagencyWebsite: www.livemoreagency.coConnect with TerranceInstagram (Terrance): @acityofgods

What happens when two former RAs link up to talk about weight loss and life after college?In this special Mustang Meetup edition of Operations Unfiltered, fitness coach Chris Shaw joins the show to share how he balances content creation, fatherhood, and corporate life—all while staying committed to his fitness journey.We take a trip down memory lane to our less-than-healthy Stevenson days, laugh about old RA moments, and, of course, Chris drops some gems for future Mustangs looking to prioritize wellness and discipline.💡 Fun Fact: This episode was originally planned as a virtual weight loss meeting—but when no one showed up, we pivoted into a Mustang Meetup. Classic RA move!This is an episode full of laughs, lessons, and nostalgia you won’t want to miss!✨ Connect with Zuryna & Live More AgencyInstagram (Zuryna): @ladyzsaysInstagram (Operations Unfiltered): @operationsunfilteredInstagram (Live More Agency): @livemoreagencyWebsite: www.livemoreagency.co✨ Connect with Coach Chris ShawInstagram (Chris Shaw): @cshawfit

On this special Moms Unfiltered edition of Operations Unfiltered, I’m keeping it local in Baltimore and highlighting an incredible organization that’s doing life-changing work in our city.I had the pleasure of chatting with Lauren Eaton, the new Executive Director of Itineris, a nonprofit dedicated to supporting autistic adults in living full and meaningful lives. Lauren walked me through her journey from Senior Director of Operations to leading the entire organization, and she gave us a behind-the-scenes look at what a “day in the life” really looks like as an executive director and mom.We talk about:How she balances early mornings, motherhood, and leadership.The “same but different” shift from operations to executive director.Why people and connection are at the heart of Itineris’ mission.How nonprofits like Itineris are shaping Baltimore in powerful ways.This conversation is a reminder that moms wear so many hats and sometimes that includes changing lives through leadership, service, and advocacy. If you’ve ever wondered what it looks like to juggle family, career, and community impact, this episode will leave you inspired.✨ Connect with Zuryna & Live More Agency Instagram (Zuryna): @ladyzsays Instagram (Operations Unfiltered): @operationsunfiltered Instagram (Live More Agency): @livemoreagency Website: www.livemoreagency.co✨ Connect with Itineris Website: www.itinerisbaltimore.org Instagram: @itinerisbaltimore Facebook: Itineris Baltimore LinkedIn: Itineris, Inc.

In this episode of Operations Unfiltered, I dive into the impact of recession indicators on everyday life, from digital coupons to the rising popularity of consignment. We break down complex economic trends into relatable terms and discusses the practical side of managing household budgets with a project management twist. Joining her is Robyn, the founder of TotSwap Consignment, who shares her journey from event planning to creating a successful consignment business. We explore how consignment is transforming family finances and the eco-friendly shopping landscape. Tune in for insights, real-life experiences, and an inspiring conversation about financial flexibility and sustainability.Follow Zuryna (@LadyZSays) and (@OperationsUnfiltered)Keep up with all things TotSwap by visiting www.totswap.net

This week on Operations Unfiltered, we’re doing a “lessons learned” review,  project management style.In What’s Going Well, we celebrate Taylor Swift’s New Heights move into podcasting, Beyoncé’s Emmy win and brand mastery, and Chris Brown’s Breezy Bowl, a masterclass in long-term elite craftsmanship.In Areas for Improvement, we break down American Eagle’s “good genes” moment with Sydney Sweeney and how brand language can make or break a campaign, plus Southwest Airlines’ shift from standout to “just another airline” after introducing bag fees.You’ll also hear my recommendations for how these brands can course-correct, reclaim their edge, and reconnect with their audiences.Follow along on Instagram @operationsunfiltered and @ladyzsays.

In this episode, I’m joined by Krista Grubb Tracy, Client Relationship Manager at the Dr. Nancy Grasmick Leadership Institute at Towson University. Krista’s work centers on helping organizations reshape their workplace culture and leadership pipelines through transformative, accessible programs.We talk about:The magic that happens when women support women in professional spacesThe quiet strength required to lead from behind the scenesAnd more! Krista brings compassion, clarity, and reminds us that leadership isn’t just about titles—it’s about impact.Follow Zuryna (@LadyZSays) and (@OperationsUnfiltered)

Welcome to the first episode of Moms Unfiltered, where we spotlight the women managing motherhood, leadership, and life with intention.In this kickoff conversation, I’m joined by Kanika Watson—leadership coach, strategist, and my former manager turned mentor. We met at Johns Hopkins Carey Business School, and today we’re talking about the real behind-the-scenes of building a life and business led by faith.We dive into:How a government layoff became divine redirectionWhat “soft CEO life” really meansThe difference between surviving and thriving in leadershipWhy authenticity matters more than always being strongKanika keeps it honest, faith-filled, and full of practical gems for anyone navigating career transitions or motherhood while chasing big dreams.Follow Zuryna (@LadyZSays) and (@OperationsUnfiltered)Connect with Kanika online at kanikawatson.com

In this week’s episode of Baltimore County Unfiltered, Zuryna’s got the scoop on what’s poppin’ around the County!🍽️ Baltimore County Restaurant Week wraps this weekend—so grab those crab tots while you can (she’s team Lib’s Grill, btw). 📚 The library is doing the most—from free kids’ vision exams to cooking demos. It’s giving community hub energy. 🎤 Zuryna’s also hosting The Business of Influence & Content Creation at Perry Hall Library on July 24—perfect for creators & small biz owners ready to grow with intention. 📢 And yep, the Baltimore County Redistricting Report just dropped. Here’s what you need to know & why it matters.✨ Episode Highlights:✨ Where to eat before Baltimore County Restaurant Week ends Library gems you probably didn’t know about Upcoming influencer workshop deets📬 Got a story, event, or concern? DM @operationsunfiltered or @ladyZsays

In this special segment of Baltimore County Unfiltered, Zuryna breaks down a major policy change that could hit your pockets—especially if you run a service-based business in Maryland. Starting July 1, 2025, the state will begin taxing certain digital services at 3%, including web design, cloud storage, SEO, and more.Who’s impacted? What services are taxable? What should you do to stay compliant? Lady Z did the research so you don’t have to—and she’s giving you clear, action-oriented steps to keep your business protected.🔍 Key highlights:Which services are now taxableThe NAICS codes that matterWhat to do right now to prepareWho's exempt and how to prove itIf you’re a freelancer, virtual assistant, marketing agency owner, or tech entrepreneur, this is not the episode to skip.📬 Got a tip or concern for your neighborhood? DM @operationsunfiltered or email [email protected]. 📱 Follow @operationsunfiltered and @ladyzsays for more updates and resources.Episode Resources State of MD Comptroller Site WBAL Article 

This week's episode is equal parts juice, joy, and just keep going.This week on Operations Unfiltered, I’m chopping it up with Kelly, the founder of Mova Nature, a Black woman-owned holistic juice brand born right here in Baltimore City. We get into how she built this business from scratch during the pandemic, turned pain into purpose, and why she's not just making juice—she's building a whole movement centered on wellness, community, and healing.We also talk about the real side of entrepreneurship: cash flow spreadsheets, scaling struggles, and why every founder needs a little AI in their life. Kelly keeps it 100 about the mental load of building something meaningful—and how she’s learning to delegate, rest, and stay rooted in self-care (even when life is lifing).This episode is for the dreamers, the doers, and the women in wellness who are figuring it out as they go.Keep up with all this Zuryna and Operations UnfilteredBe sure to follow Zuryna on Instagram and Operations Unfiltered on Instagram  Follow Kelli and Mova Nature Be sure to follow Kelli (IamMovaKells) on Instagram and Mova Nature on Instagram

In this special Operations Unfiltered segment, Zuryna breaks down two big updates for Baltimore County:🍽 Free Summer Meals are available for youth 18 and under at select libraries from June 23–August 15. Meals must be eaten on-site and are first come, first served.🗺 Redistricting Update: Baltimore County may move from 7 to 9 council districts. Councilman David Marks shares his concerns, and Zuryna explains what it means—and how to get involved.📬 Got a tip or concern? Email [email protected] or DM @operationsunfiltered.Episode ResourcesBaltimore County Public Library (link)Baltimore Banner Article (link) 

This week, I’m joined by Adriana, the powerhouse behind Black Girls Love Football, a movement that started as a passion project and grew into a vibrant online space that celebrates sisterhood, sports culture, and showing up boldly in male-dominated arenas.In this heartfelt and unfiltered conversation, Adriana shares her journey from falling in love with football to building a brand rooted in joy, visibility, and authenticity. We talk mom life, managing imposter syndrome, staying organized, and what it really takes to grow a movement while keeping your peace. From NFL Media Day to surprise moments at the Draft, Adriana gives us an inside look at the hustle, the highlights, and the heart behind the brand.Whether you're into sports, storytelling, or just love seeing Black women win...you’ll feel seen in this one.🎧 Follow Zuryna on Instagram @OperationsUnfiltered | @LadyZSays | @LiveMoreAgencyKeep up with all things Black Girls Love Football @BlackGirlsLoveFootball (Instagram) (Threads)

In this quick solo episode, I’m sharing a full-circle career moment — I’ve officially joined the Executive Advisory Board for the PATIENTS Program at the University of Maryland School of Pharmacy. If you’ve followed my A Seat at the Table journey, you know how much this means to me.It’s a milestone rooted in purpose, passion, and a deep commitment to community and equity.Learn more about the PATIENTS Program here. Follow my journey on social @LadyZSays and @OperationsUnfiltered

In this episode of Operations Unfiltered, your favorite marketing project manager girly, Zuryna, chats with Tyra Sellers — the visionary founder of Ty’s Garden, a holistic wellness brand rooted in intention, luxury, and community. Based in the DMV, Tyra opens up about her journey from concept to community cornerstone, blending skincare rituals, wellness teas, trauma-informed yoga, and dry vegan brunches into a movement that prioritizes healing and connection.You’ll hear how Tyra is expanding into Pilates, why partnerships matter, and how she stays grounded as a solo entrepreneur. Plus, Zuryna and Tyra dive into the operations behind it all. Everything from staying organized to maintaining a mindset of flow and self-care.Whether you're a wellness enthusiast, a founder in the making, or just someone trying to balance business and burnout, this episode is for you.About Zuryna Zuryna is a marketing project manager with a knack for turning chaos into strategy. She founded Live More Agency LLC to help small businesses, professional athletes, and content creators streamline their marketing efforts.🎧 Follow the journey on Instagram @OperationsUnfiltered | @LadyZSays | @LiveMoreAgencyAbout Tyra / Ty's GardenTyra Sellers is a Public Health and Community Health Advocate, Wellness Curator, and founder of Ty’s Garden Company, based in the DMV area. A Bowie, Maryland native, Tyra earned her degree in Health Education from Morgan State University and a Master’s in Public Health from the University of Maryland College Park. Currently training to become a certified Pilates instructor, Tyra is a passionate advocate for mind-body connection experiences, self-care, and holistic health. Her 20-year pescatarian lifestyle reflects her dedication to wellness and environmental sustainability.Keep up with all things Ty's Garden on Instagram. This Week's Episode Partner: A.Rose Wellness Bar - visit www.arosewellnessbar.com for more details! 

What happens when a finance brain meets a creative heart?You get Nick Valenti, co-founder and CEO of MĀDIN, a bicoastal creative agency that’s redefining strategy, storytelling, and influence. In this episode of Operations Unfiltered, Nick joins me to talk about his journey from private equity to brand campaigns, the origin of the MĀDIN name (hint: it’s not a typo), and how his agency blends intentionality with creativity to serve numerous brands across the globe.If you’re a founder, creative lead, or just tired of marketing buzzwords with no backbone—this one’s for you. ✨About Zuryna Zuryna is a marketing project manager with a knack for turning chaos into strategy. She founded Live More Agency LLC to help small businesses, professional athletes, and content creators streamline their marketing efforts.🎧 Follow the journey on Instagram @OperationsUnfiltered | @LadyZSays | @LiveMoreAgencyAbout Nick ValentiNick is a serial entrepreneur with a background in private equity. He currently is the CEO and head of strategy for Mādin, a full service creative agency that helps many founder led brands reach their full potential. He has also worked with global brands including Formula1, Palm Tree Crew, and San Diego FC.

The Today Show tried it with a TV mom bracket (Claire Huxtable vs. Carol Brady? Be serious), but it sparked something deeper—moms have always been the blueprint for marketing. No PR team. No big budget. Just strategy, vibes, and unmatched relatability.In this episode of Operations Unfiltered, we take a walk down memory lane and a scroll through today’s feed to explore how mom creators like @jalisaevaughn, @carmenreneeblog, and @jaylabrenae are carrying that legacy forward—turning everyday chaos into community, connection, and conversion. From packing lunches to pitching brands, they’re doing it all, often with a toddler on one hip and a contract in the inbox.We’re breaking down the systems behind the content, the emotional resonance that makes it stick, and why brands that really get it are already winning. Spoiler alert: mom influencers aren’t just relatable—they’re reliable marketing powerhouses.So whether you’re a PTA president, content queen, or both—this one’s for you. 🎙️🎧 Listen now wherever you get your podcasts and follow @ladyzsays + @operationsunfiltered for more behind-the-scenes gems.

This week we are talking all about the dollars behind the dupe deals.In this episode, we’re diving into the ripple effect of increased tariffs on Chinese imports and what that really means for content creators, small business owners, and marketing teams alike. With recent announcement from Shein and Temu about upcoming price hikes, pending shifts in packaging costs and vendor timelines, this conversation is less about panic—and more about preparation.We’ll talk project management moves, marketing pivots, and why transparency is your best friend right now. And later in the episode, we’re answering one of the most common identity questions out there: Am I a content creator or an influencer?This episode is a quick but essential download for anyone building a personal brand or business in a shifting economy.Don't forget to follow along on social  (@OperationsUnfiltered), (@LadyZSays) and (@LiveMoreAgency).

Let’s talk about the logistics behind the legacy.In this episode, we’re diving into the behind-the-scenes of one of Baltimore’s most iconic events—The Fells Point Fun Festival. Now in its 59th year, this historic neighborhood celebration draws thousands each fall with live music, local vendors, and waterfront vibes—but what does it really take to pull it off?From coordinating 300+ vendors to going completely self-funded (yes, zero coins from the city), we chat with volunteer festival chair and Stevenson University alum Jeff Dewberry about the tools, team, and tenacity that keep this legacy alive.This isn’t just about festivals—it’s about community-driven operations, process over panic, and the magic of making things happen without a blueprint.Connect with Zuryna Zuryna is a marketing project manager with a knack for turning chaos into strategy. She founded Live More Agency LLC to help small businesses, professional athletes, and content creators streamline their marketing efforts.A proud Stevenson University graduate (BS '16, MS '17), Zuryna specializes in optimizing processes, identifying influencer marketing opportunities, and ensuring her clients have the right people, tools, and systems to succeed. Known for her sharp problem-solving skills and hands-on approach, she’s the strategist you want in your corner when it’s time to get organized and maximize impact.🎧 Follow the journey on Instagram @OperationsUnfiltered | @LadyZSays | @LiveMoreAgencyFell's Point Fun Festival 🛎️ Learn more about the festival at fellspointfest.com

In this episode, we’re showing love to the woman who’s quietly making major moves in the world of sports—Nicole Lynn. If her name doesn’t ring a bell yet, don’t worry... it will.Nicole isn’t just in the room, she’s running it. As the first Black woman to represent a top NFL draft pick and the current President of Football Operations at Klutch Sports (yes, the same Klutch that reps LeBron, Jalen Hurts, and Miles Garrett), her resume speaks loudly. I did my research, and let’s just say—I’m a fan.Tune in as we talk about breaking barriers, managing talent at the highest level, and why Nicole Lynn is the blueprint.Connect with ZurynaZuryna is a marketing project manager with a knack for turning chaos into strategy. She founded Live More Agency LLC to help small businesses, professional athletes, and content creators streamline their marketing efforts.A proud Stevenson University graduate (Class of 2016), Zuryna specializes in optimizing processes, identifying influencer marketing opportunities, and ensuring her clients have the right people, tools, and systems to succeed. Known for her sharp problem-solving skills and hands-on approach, she’s the strategist you want in your corner when it’s time to get organized and maximize impact.Follow along on Instagram (@OperationsUnfiltered), (@LadyZSays) and (@LiveMoreAgency).

Let’s talk about the money behind the highlights. In this episode, we're getting into the world of NIL (Name, Image, and Likeness) deals and how student-athletes are turning their influence into income. From beauty brand sponsorships to social media game plans, we’re unpacking what it means to market yourself while still running drills and midterms.This isn’t just about sports—it’s about strategy, storytelling, and securing the bag before you even go pro.Connect with ZurynaZuryna is a marketing project manager with a knack for turning chaos into strategy. She founded Live More Agency LLC to help small businesses, professional athletes, and content creators streamline their marketing efforts.A proud Stevenson University graduate (Class of 2016), Zuryna specializes in optimizing processes, identifying influencer marketing opportunities, and ensuring her clients have the right people, tools, and systems to succeed. Known for her sharp problem-solving skills and hands-on approach, she’s the strategist you want in your corner when it’s time to get organized and maximize impact.Follow along on Instagram (@OperationsUnfiltered), (@LadyZSays) and (@LiveMoreAgency).

In this special episode of Operations Unfiltered, we're back with Simone Phillips, aka Charm City Table, a prominent influencer in Baltimore and the DMV. We discuss upcoming plans for Charm City Table, she shares some candid social media experiences with business owners, and offers invaluable advice on thriving as a content creator or collaborating with influencers as a business owner. Tune in for practical tips and engaging stories!Connect with Zuryna Zuryna is a marketing project manager with a knack for turning chaos into strategy. She founded Live More Agency LLC to help small businesses, professional athletes, and content creators streamline their marketing efforts.A proud Stevenson University graduate (Class of 2016), Zuryna specializes in optimizing processes, identifying influencer marketing opportunities, and ensuring her clients have the right people, tools, and systems to succeed. Known for her sharp problem-solving skills and hands-on approach, she’s the strategist you want in your corner when it’s time to get organized and maximize impact.Follow along on Instagram (@OperationsUnfiltered), (@LadyZSays) and (@LiveMoreAgency).Connect with Simone  Simone Phillips is an award-winning content creator, influencer and highly sought-after event curator who takes an informative and fun approach to her Baltimore-based platform, Charm City Table which she founded in 2017. A pioneer and visionary, Simone received a Certificate of Recognition from the Mayor’s office in 2024, served as a founding member of The Baltimore Banner’s inaugural Creatives-In-Residence program and was awarded Best Foodie 2023 by Baltimore Beat, Best Twitter 2022 by The Baltimore Sun, and Best Instagram 2021 by Baltimore Magazine. She also serves as a Community Advisory Board Member for The National Aquarium’s Voyages event series which highlights Baltimore’s arts, science, and food scene to audiences ages 21+.In addition to uplifting the Greater Baltimore Area and the DMV through her exemplary work in food and media, she enjoys spending time with her family and friends, art, and travel.Follow along on Instagram (@CharmCityTable) and TikTok (@baltimorefoodblogger) or visit her website www.charmcitytable.com

90s fashion is officially back, and it’s not just about the clothes—it’s about the culture shift bringing malls back to life. On this episode of Operations Unfiltered, we're breaking down the resurgence of brands like Levi’s, GAP, and Old Navy while questioning how Forever 21 fell off so hard. Is this all thanks to influencer marketing? Are shopping malls really making a comeback? And what can brands learn from this revival? Tune in as we analyze the marketing project management behind the nostalgia boom and what it means for the future of retail.Follow on Instagram @livemoreagency and @ladyzsays

Ever wondered how social media plays a role in local government? In this episode of Operations Unfiltered, Zuryna sits down with Baltimore County Councilman David Marks to break down the intersection of digital engagement and civic service. From improving community spaces to tackling food deserts and traffic safety, Councilman Marks shares how he’s using creative solutions to keep District 5 thriving. Plus, we get the inside scoop on upcoming projects—including a new library and potential grocery store developments. Tune in to learn how your local government is adapting to the digital age and why your voice (and maybe even your tweets) matter!Follow on Instagram @livemoreagency and @ladyzsaysConnect with Councilman David Marks at [email protected]

This week, I’m diving into my second week of the Board Member Pipeline Leadership Program with Associated Black Charities, and let me tell you—this is not just a seat at the table, it’s a masterclass in what it actually means to serve on a board.From breaking down the roles of board members (yes, everyone and their mama has a job to do) to case studies that had my inner professional student thriving, this session was packed. Oh, and did you know board members can get sued? Yeah… neither did I.Tune in as I unpack all the lessons, share my aha moment, and confront a little thing called imposter syndrome. Because if week two taught me anything, it’s that I do belong at the table.Follow along on Instagram @livemoreagency and @ladyzsays. Let’s keep the conversation going!

In this episode of Operations Unfiltered, we’re tackling crisis management in the digital age—where one viral moment can make or break a brand. From Diddy’s lawsuits to Jay-Z’s legal battle with Buzbee, we break down how high-profile figures handle public scrutiny and what businesses can learn from their strategies (or mistakes).Then, in Behind the Briefcase, I share a real-world challenge I’m facing: securing media placements for a multi-city tour. From organizing tasks in Google Sheets to leveraging platforms like Qwoted for press opportunities, I’ll take you behind the scenes of managing a high-stakes campaign. Tune in for a mix of pop culture, project management, and the realities of brand crisis control!Follow on Instagram @livemoreagency and @ladyzsays

Welcome to another episode of Operations Unfiltered! Today, I’m bringing you inside my personal journey as I embark on the six-week Board Member Pipeline Leadership Program with Associated Black Charities in Baltimore. It’s been years in the making, and I’m taking you along for the ride!In this episode, I’ll dive into my vision board dream of serving on nonprofit boards, the inspiration behind this new chapter, and the important work of Associated Black Charities.Join me as I reflect on week one and set the stage for the journey ahead. Have you ever considered serving on a board?Follow on Instagram @livemoreagency and @ladyzsays

In this episode of Operations Unfiltered, we delve into significant cultural moments from the past week. Topics include the rise in immigration arrests under the new administration and its impact on the cultural landscape, major roster changes in the Las Vegas Aces WNBA team, and the backlash against Target's rollback of diversity, equity, and inclusion initiatives. Join us as we explore how these developments affect the influencer and talent management world, and discuss the importance of standing with immigrant communities, supporting diverse businesses, and authentic brand partnerships.00:00 Introduction to Operations Unfiltered00:39 Immigration Arrests and Cultural Impact01:42 WNBA Trades and Team Dynamics03:33 Target's DEI Rollback and Its Repercussions06:49 Conclusion and Call to Action

In this episode, we’re unpacking:🔥 The LA Wildfires: Reflecting on the devastation, the importance of empathy, and ways content creators can navigate posting during sensitive times. 📱 The Looming TikTok Ban: What does the potential ban mean for creators? We're talking practical advice for diversifying your platforms, building an email list, and staying connected with your audience.💌 The Newsletter Advantage: A deep dive into how newsletters can become a creator's secret weapon. 

In this episode of Operations Unfiltered, we’re joined by Teauna Frazier, founder of *Be More Girly*, a thriving Baltimore-based community for women in the DMV area. Hosted by Zuryna, this conversation dives deep into the behind-the-scenes of building a brand that’s grown to over 16,000 followers in less than a year, all while Teauna juggles multiple roles.We explore Teauna's inspiring journey, from her Norfolk roots to creating an inclusive space for women in Baltimore—a mission fueled by her own experiences. As she manages everything solo, Teauna reveals the challenges and successes of handling content creation, event planning, and growth strategies without a team. Listeners will hear how she maintains authenticity in her brand, her approach to social media engagement, and her plans to scale *Be More Girly* by expanding to neighboring cities and collaborating with well-known brands like Under Armour.Whether you’re an aspiring community builder, a social media strategist, or interested in the power of grassroots networking, this episode is packed with insights on consistency, collaboration, and the real effort behind creating a movement from the ground up.Tune in for Teauna’s tips on leveraging partnerships and staying authentic, and learn how she’s turning *Be More Girly* into a community where women can truly connect and thrive!

In this episode of Operations Unfiltered, we dive into the fascinating journey of BET, from its cultural dominance to its quiet decline, and explore how project management could be the key to reviving its magic. Join your host, Zuryna as she breaks down the iconic moments that made BET a staple of Black entertainment and the strategic missteps that have led to its current struggles.We examine the missed marketing opportunities, the lack of promotion for major events like the BET Hip Hop Awards, and why the revival of 106 & Park could be a game-changer in today’s digital landscape. You'll also hear Zuryna's insights on how BET can leverage project management principles—think timelines, influencer campaigns, and cross-platform promotions—to bring back the magic.Whether you're in marketing, project management, or just nostalgic for BET’s golden era, this episode is packed with ideas on how the network can blend nostalgia with modern marketing strategies to re-engage its audience.Tune in to learn how better project management could give BET the comeback it deserves!

In this episode of Operations Unfiltered, we are talking about the intricate marketing strategies behind the latest wellness craze. With GLP-1 receptor agonists making waves in the health and weight-loss industry, we break down how Kourtney Kardashian Barker’s Lemme GLP-1 daily supplements are shaking up the space. We dive into the pros and cons of promoting over-the-counter supplements versus FDA-approved treatments. You’ll hear insights on leveraging celebrity endorsements, navigating regulatory constraints, and the operational challenges that come with marketing unregulated products. Whether you're in marketing or just curious about the buzz surrounding GLP-1 and supplements, this episode is packed with actionable takeaways on how brands position themselves in a rapidly evolving market.Tune in to learn how marketing operations and smart strategy are driving the conversation around GLP-1 supplements!

Welcome to Operations Unfiltered, the podcast that takes you behind the scenes of influencer and talent management. In this episode, host Zuryna speaks with award-winning content creator and influencer Simone Phillips, also known as Charm City Table. They discuss Simone's journey into content creation, her influence on the Baltimore food scene, her team, and the challenges and achievements along the way. Simone shares valuable insights into her content creation process, the tools she uses, and the importance of authenticity and networking. Don't miss out on this in-depth conversation that offers a wealth of knowledge for aspiring content creators.00:00 Introduction and Sponsor Message00:31 Meet the Host and Guest01:46 Simone Phillips' Journey to Content Creation04:37 Defining Influencer vs. Content Creator05:59 Tools and Techniques for Content Creation11:06 Team and Project Management16:41 Bragging Rights: Major Accomplishments17:33 Community Impact and Recognition18:39 Collaborations and Dream Partnerships21:15 Advice for Aspiring Content Creators23:24 The Reality of Content Creation28:22 Navigating Restaurant Reviews33:30 Future Plans for Charm City Table35:01 Follow Charm City TableMeet The Host ZurynaZuryna Livermore is a project management professional from Houston, Texas. She graduated from Stevenson University in 2016 with a Bachelor of Science degree in Business Communication. Zuryna's diverse career includes founding Live More Agency LLC, where she excels in operations project management for small businesses, professional athletes, and content creators. Known affectionately as "Air Traffic Control for Marketing Operations," Zuryna splits her time between Baltimore and Houston, ensuring her clients have the right people, processes, and tools to achieve their business goals. Follow along on Instagram (@LadyZSays) and (@LiveMoreAgency).Meet Simone Phillips Simone Phillips is an award-winning content creator, influencer and highly sought-after event curator who takes an informative and fun approach to her Baltimore-based platform, Charm City Table which she founded in 2017. A pioneer and visionary, Simone received a Certificate of Recognition from the Mayor’s office in 2024, served as a founding member of The Baltimore Banner’s inaugural Creatives-In-Residence program and was awarded Best Foodie 2023 by Baltimore Beat, Best Twitter 2022 by The Baltimore Sun, and Best Instagram 2021 by Baltimore Magazine. She also serves as a Community Advisory Board Member for The National Aquarium’s Voyages event series which highlights Baltimore’s arts, science, and food scene to audiences ages 21+.In addition to uplifting the Greater Baltimore Area and the DMV through her exemplary work in food and media, she enjoys spending time with her family and friends, art, and travel.Follow along on Instagram (@CharmCityTable) and TikTok (@baltimorefoodblogger)

This week, host Zuryna welcomes Jannay McIver, owner of the Asili Haircare Center. Jannay specializes in educating her clients on the crucial connection between health, nutrition, and hair care. Her salon, Asili Haircare Center, has become an epicenter for black women's hair restoration, offering holistic services provided by her skilled and dedicated team. Join us as we dive into the world of natural hair care and explore the operations behind Jannay's successful business.Episode Highlights:00:00 Introduction to Operations Unfiltered00:41 Meet Jannay McIver: Natural Hair Extraordinaire and Salon Owner01:18 Jannay's Journey into the Natural Hair Movement05:46 The Holistic Approach at A Sealy Haircare Center08:30 Educating Clients on Health, Nutrition, and Hair Care11:24 Behind the Scenes of Running a Successful Salon15:45 Building and Leading a Dedicated Team16:50 Future Aspirations and Upcoming Projects18:30 Closing Remarks and Thank YouMeet The Host ZurynaZuryna Livermore is a project management professional from Houston, Texas. She graduated from Stevenson University in 2016 with a Bachelor of Science degree in Business Communication. Zuryna's diverse career includes founding Live More Agency LLC, where she excels in operations project management for small businesses, professional athletes, and content creators. Known affectionately as "Air Traffic Control for Marketing Operations," Zuryna splits her time between Baltimore and Houston, ensuring her clients have the right people, processes, and tools to achieve their business goals. Follow along on Instagram (@LadyZSays) and (@LiveMoreAgency).Meet Jannay McIver Jannay McIver has been a prominent influence in the natural hair community for over 10 years. She specializes in educating her clients on the importance of health and nutrition when it comes to caring for their hair. Her salon, Asili Hair Care Center, is an epicenter for black women's hair restoration through holistic services provided by her trained staff.Follow along on Instagram (@asilihaircarecenter) and (@thenutristylist)