PODCAST · business
Plot Your Content: The next chapter for your marketing and business
by Rebecca Stanisic
If you’re a solopreneur or small business owner who’s overthinking every Instagram post, constantly wondering what to create next, wish you were off social media more, and feeling exhausted by how much space marketing takes up in your life, you’re in the right place.Even if you’ve been creating content for years and technically know what to post, showing up consistently can still feel like a struggle. You’re tired, frustrated, and you’d rather sit down with your favourite book or romcom than spend countless hours online worrying about reach and algorithms.This podcast is going to help you write a new story so you can fall back in love with your business and rethink your whole approach to your content.Together, we’ll turn the page on overthinking your marketing, posting without capacity, and creating without clarity. Welcome to Plot Your Content, a podcast dedicated to helping solopreneurs and small business owners build sustainable, intentional content
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Episode 54: Behind the Scenes of an in-person event (Ottawa Content Field Trip Workshop)
What's it like putting together an event? Here's how the Content Field Trip came together, what it focuses on, and how you can attend the next one!Here's where to get your May Content Field Trip Workshop tickets (May 26 and May 27)https://rebeccastanisic.thrivecart.com/field-trip-may/Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 53: Using Threads for your business (what strategy do you need?)
So you keep hearing about Threads and want to use it for your business. Does it work for everyone? What strategic approach should you take? In this episode, I share how I use threads, what I'm seeing working, and offer some tips for your small business to get startedChat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 52: Some content will fail, some is working harder than you think
Not all content will be successful, but you have to figure out what the actual definition of success is.In this episode, I share why failing content is okay (and what you can learn from it), as well as why some 'failed' content is actually working harder than you know: Long-form content, social media marketing, and visibility efforts all have different goals, and reasons for being. Knowing this will help you create better.I also talk about what to look for when testing and trying new things (one post is not enough data to make decisions about!)Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 51: Not all content and marketing advice is for you and your business
You need to customize your approach to marketing and content creation. You are constantly told what to do for your business: Best practices, hot takes, trendy tips, the 'sure thing' to help you grow. Marketing advice is constant and it takes a skill to sift through all of it to find what works for you and your business. An online digital marketing business will have different needs and marketing plans than a brick and mortar store. A service based business will be different than a product based business.In this episode, I try to share how to consider this advice as optional only and how it's customizable.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 50: Your content needs a WHY (do this to figure out what it is)
Your content needs a why. Why are you sharing this? Why does your audience care? Why do you need to share this now?Intentional content creation is more sustainable for your marketing and business efforts. Knowing your why, for every piece, will help.I see it often - this is the one thing your content may be missing and it's causing you to not connect with the right audience, and leaving you feeling burnt out over content creation. Change this, and you'll find it's a lot easier!Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 49: Attending Events - How being Offline Impacts your business Online
In this episode, Rebecca talks about events, networking and otherwise, and the importance of connecting your offline presence with your online. The online step is often missed.These are the steps you'll want to take before you attend your next business event (and after)Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 48: You aren't an influencer, so stop comparing: Custom content planning for solopreneurs
If you are a small business owner or solopreneur, content creation probably wasn't on your list of things you thought you'd be doing. Marketing, yes, but the world of content has changed and evolved and our presence on social media apps goes beyond posting a photo or text thought from time to time.In this episode, I chat about how to reframe your content approach when you find yourself comparing your business and brand presence on social media to those of influencers, and ways to take a more sustainable approach to your content creation and planning.Mentioned in the episode is my free Social Media webinar for small business owners. It's available as a video or podcast. Watch here.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 47: When you are stuck scrolling: Content and the value of your time
Content takes time, and your time has value. Before you overthink it, and play the comparison game with how 'easy' it seems for others, listen to this episode to understand how to reframe your approach to the time you spend on content and social media.Mentioned in this episode:Social Kat Media's membershipGoat Setting WorkshopChat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 46: Is a podcast your next big content asset?
Thinking of starting a podcast? In this episode, I walk you through some ways to use podcasting as a part of your overall content strategy. I share some considerations about public or private podcasts, how I set up my own, and what you should consider if you want to start one for your business.I also share what I'm thinking about for this year's Plot Your Content marketing.Mentioned:Hello Audio, where I host my podcast (public and private)Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 45: Year end review of the top podcast episodes (and why they connect to solopreneurs)
What were the top Plot Your Content episodes this year based on downloads? And why do I think they were the popular ones? In this episode, the last one of 2025, I share my take on why I think these topics seemed to connect with listeners, and include a thank you for joining me!Goal Setting and Content Planning Workshop: Click hereChat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 44: Review your 2025 content so you can plan for 2026
As you reflect on your business in 2025, and make plans for 2026, it's the perfect time to consider your content strategy and how it worked for you this year. These prompts will guide you to think about what changes you may want to make for your content and social media in 2026 so you aren't guessing anymore and can have concrete steps that work for your business, not for someone else's. Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 43: Entrepreneurs using LinkedIn: What are the benefits and how to use it?
Thinking about using LinkedIn but aren't sure how?Haven't been thinking about using LinkedIn but are curious how other entrepreneurs are posting there and if there are benefits?In this episode, I chat about why I think you need to at least set up your LinkedIn, what content you can share, and why I think it should be a part of your content planning.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 42 [part 4 of 4] Branding and Your Content: What's next?
Let's wrap up the Branding and Your Content series with a quick reflection about what all this means, and how you may find yourself considering a brand messaging exercise for your own business. Plus, learn about how I work with small business owners for 8 weeks to untangle their content planning with ease.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 41 [part 3 of 4] Branding and Your Content: What are the pitfalls, problems and considerations needed to rebrand?
Rebranding isn't always perfect. There's a time and money investment that is usually needed and you want to ensure you are thinking about what your goals for the rebrand are. In part 3 of this branding series, I share behind the scenes at the problems and pitfalls I ran into, and how I approached them during my rebrand. Sometimes I think we look at branding and refreshing our brand look and feel as the solution to something that is happening with our content and our businessLaunching is exciting. launching drives excitement. launching drives reach. new is exciting. new drives reach. but if we are constantly going 'new' we cannot create consistency.A rebrand can help create consistency, but there needs to be a purpose. Listen in to hear my take! Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 40: [2 of 4] Branding and Your Content - How to use your branding to help with content
If you rebrand, how can you use those brand assets and new found clarity to help create content that connects? In Part 2 of this series, I share ways a rebrand can help save you time and make it easier for people to know more about your personal brand and your business.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 39: [Part 1 of 4] Branding and Your Content - Why and Why now?
With my new branding out in the world - that includes a new website, business cards, name for this podcast, newsletter templates and more, I wanted to share with you some of the decisions I made and how it's already affecting my content (for the better).In the first of a four part series: Branding and Your Content, I take you behind the scenes of my own decision this year to lean into fresh branding and the process.In this series, each episode will cover a different topic to help you make decisions about your own business brand, personal brand, and your content creation.Episode 1- Why and Why NowEpisode 2: How this benefits your business and your content (plus ways to use your branding)Episode 3: The problems with branding: The stress, cost, and time involvedEpisode 4: What's next for branding and content?____Featured in this Episode, I mention many of the other business owners who helped meBrittany from The CultivatorsSara McConnell PhotographyAmber from Sweeney CurationsGerry from Gerry Tait and the G6 copywriting membershipChat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 38: Networking is a vibe: Recent events and planning ahead
Recently, I attended two events out of town: High Vibe Women and a Work Wives Brunch. Both were in the Burlington, Ontario area and both were such a great reminder about the power of in-person events.In this episode, I reflect on my time away, the plans I have for events moving ahead, some considerations you should give before deciding on your own events to attend, and the benefits for our business and content.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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The Ten Count is now Plot Your Content! Listen to the trailer
The Ten Count is now Plot Your Content: A podcast for entrepreneurs looking for actionable support when it comes to marketing, business and beyond. I wanted to update the podcast to include more storytelling, more about business and content, while still offering tips and takes that you can implement to make your content planning easier. I hope to be a calming presence in your podcast player so you can worry less about the hustle and more about building a business, and life, you love. Listen to the trailer! I'll share more about the rebrand in future episodes. As always, thank you for listening and for your support!___If you’re a solopreneur or small business owner who’s overthinking every Instagram post, constantly wondering what to create next, wish you were off social media more, and feeling exhausted by how much space marketing takes up in your life, you’re in the right place.Even if you’ve been creating content for years and technically know what to post, showing up consistently can still feel like a struggle. You’re tired, frustrated, and you’d rather sit down with your favourite book or romcom than spend countless hours online worrying about reach and algorithms.This podcast is going to help you write a new story so you can fall back in love with your business and rethink your whole approach to your content.Together, we’ll turn the page on overthinking your marketing, posting without capacity, and creating without clarity. Welcome to Plot Your Content, a podcast dedicated to helping solopreneurs and small business owners build sustainable, intentional content strategies.I’m your narrator and content strategist, Rebecca Stanisic. Let’s begin your next chapter of content creation together.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 37: Motherhood, business and the importance of saying no [guest episode]
In this episode, I'm sharing a replay of the This Mother Means Business episode with Laura Sinclair where I was a guest. We chatted about building a business as a mom, the different seasons and chapters we go through and how they change, and I share some of the ways I was able to build my business as a mother needing flexibility, support and community.Listen in no matter how old your children are!Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 36: Publishing a book and using it as content: Writing, marketing and more [guest episode]
This is a replay of an episode of Jodi Brandon's Write, Publish, Market podcast.In it, we chat about the power and strategy behind long-form content for business owners. Listen in as we discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. I'm sharing practical tips you can walk away and implement today—like leveraging a media page—and as always, I highlight the importance of human connection and strategic planning in today’s content-driven world.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 35: 3 steps to do this week to audit your own content and make changes
This is a mini workshop episode with 3 steps you can take this week to audit and update your content - or messaging. Listen to find out what to focus on so you can get more clear on what you want your content to be doing for your business.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 34: Behind the scenes of my own content strategy and planning
Want to hear how I've been working hard behind the scenes on my own business and content? In this episode, I break down what's been happening during my 'quiet' summer, how I'm approaching my content in the next few months, changes that are coming, and more. Be sure to message me on Instagram if you have questions or thoughts - I'd love to hear from you!Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 33: When you can't track your content's success
Do you every think about the content you are making that is performing well and yet you can't track it? Dark Social, or those hidden messages that you can't add a UTM link to are working hard for you; whether you know it or not. In this episode, I give an example of this hidden content success, and how you can stop to optimize the content you create to make it easier for people to talk about what you do, even when you can't listen in (which, most of us can't really do lol)Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 32: Two ways to get more visible (how it worked for me this summer)
Recently, I had two opportunities come my way. Listen to this episode to find out how I secured both of them and what you should consider for your brand and business to get more opportunities too.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 31: Reusing and repurposing your content to save time and reinforce messaging
All entrepreneurs should have a content reusing/repurposing plan all year long, but it's especially helpful when you are taking vacation time, have family needs, or are overwhelmed. Listen as I share tips on how to reuse your existing content this summer and beyond so that you can stress less about content creation with a more strategic plan.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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REPLAY: Planning your summer as an entrepreneur
In this replay episode, I share tips on managing your calendar during the summer as an entrepreneur, especially if you have family commitments or are travelling and I go into details about my own plans. Even though this is from last year, it's a repeat from this year - PLUS I'm taking even more time off.Have questions? Reach out to me on Instagram or sign up for my newsletter and reply backWant my social media webinar? Go here: https://rebeccastanisic.kit.com/smmistakeswebinarChat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 30: What to do when you are having trouble creating content
If you are finding creating content difficult, there are a few things that could be at play (beyond how difficult it is to create during hard times in life and the world)Is it because:Lack of clarity/messaging/strategy?Burnout?Lack of creativity?Listen to find some solutions to your content creation slow down on social media and beyondChat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 29: Finding your business voice
It's impossible to figure out who we are in business and what we want when there are so many voices telling us what the next 'best thing' is in business, what we 'must' be doing, how to change, fix, update, do do do - it's exhausting. We need to spend time outside of the day-to-day in our business to find our voice and our own measure of success.In this episode, I share some ways you can do this, why it's important, and where I'm at in my own business.Mentioned:Jan Ditchfield's podcast with me as special guest!The Work Vacay Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 28: My thoughts on using AI in your business
It's not perfect, but here are some of my thoughts about using generative AI. There are so many reasons why your human touch is still important in your business. You need to keep your voice. Look at AI like a tool, not a solution. And I talk about the question everyone asks me, including perfect strangers: Am I worried about AI and my job?My approach to AI isn't the same as many others, and it's not meant to change your mind. But I want you to understand the way I look at it and the way I am growing my business with and without it.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Epsiode 27: Sales, Content, and Finding what works for us
Do you struggling finding the balance between selling and creating content? There is a way to merge both and in this episode I offer tips on how you can change your sales perspective to serve your potential client or customer better.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 26: Hello, I'm Networking: How events in-person help your business and content
Networking events and in-person workshops or conferences can be an investment of time and money, but are they worth it? In this episode, I discuss the value of attending these events, how to plan for them and how to find the ones that you should attend.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 25: Prioritizing your to-do list (and when to stop doing it alone)
Your to-do list is never ending. As business owners, there's always something more we can do. Instead of just doing stuff for the sake of it, it's time to look at your list with intention and plan out your next steps for Q2.Make your to-do list more impactful by prioritizing items that will help you meet your goals and help you create content in your business.In this episode, I help you rethink your to-do list, and talk about when it's a good time to outsource, and when you probably shouldn'tChat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 24: THIS is what you need to do this week
When creating content or making strategy plans for your business, are you doing this one thing?Spoiler alert: It's taking action.Plans are great, but without implementation, we aren't going to reach our goals. Listen in and download my FREE take action worksheet to help prompt you this week!Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 23: How to become the expert/leader/go-to for your business
Ready to position yourself as THE expert or thought leader in your business industry?Want more people referring you and saying your name and the solution you provide?In this episode, I share what to do instead of saying 'it can't be me' and how to start positioning yourself differently to help reach your goals.If you want to take it one step further, join me at my upcoming Plan to Position workshop! Tickets are still available and there is a replay.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 22: Stop Comparing. Do This Instead.
Are you comparing your content creation and output to other businesses? In this episode, I'm going to convince you it's time to stop comparing, teach you what to do instead, and encourage you to reframe how you approach your content strategy - in a way that works for you.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 21: Setting up your newsletter (what to consider as you begin)
Are you ready to create a newsletter?Not sure where to begin or what to include?In this episode, I cover how to start your newsletter, what platform I recommend and what to think about going forwardChat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 20: What to know before you start your blog
Have you been thinking about starting a blog for your business? In this episode, I continue the conversation about why I think long-form content should be a priority, and give a few things to consider when starting your blog, including, what topic to write about.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 19: Long-form content - what your blog can do for you
So what is it about long-form content, like a blog, that I like? Listen as I share reasons why we want to refocus some of our attention away from social and onto other content drivers, and how a blog can help do more work for your business. Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 18: Beyond Social Media - what's next
It's a new year! Let's make this year the one where you look at content completely, and beyond social media.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 17: Year end review, 2025 content thoughts
As we wrap up the year, I'm looking back over my own business content, and suggesting some things I wish we would stop doing in 2025 (and some content pieces I hope to see more of)Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 16: Data and content: Revenue, insights and analytics and your content strategy
Let's chat numbers. Your insights, analytics and revenue goals will influence your content strategy.In this episode I explain how to look at your data before planning your content for 2025Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 15: Taking a Content Pause for the Holidays (creating less content)
How do you take a content pause?With the holidays coming up you likely want to take a break and not feel like you are creating content all the time - if the kids are at home, you're travelling, or you want to spend time with loved ones, you'll want to make a plan for your content.Here's how to plan for a bit of a content pause that will still help you ramp up to kick off 2025 with focused, intentional content that connectsChat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 14: Forget 'time management'. Try this instead
Time management, calendar blocking, to-do lists and more are great; they us keep organized and on task to meet our goals. But what happens when life changes your calendar and the time you have? Whether it's because a child is home from school, you are helping to caregive for a loved one, you have appointments etc. life happens. Try the T.I.M.E.R management method for content instead. Listen to find out what I mean. Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 13: How to connect your content to your goal setting
Before you set goals for 2025 and the rest of this year, know how your content is going to connect to them. Once you understand how they work together, you'll feel less stressed and overwhelmed about creating content for your business, because you will be making your own roadmap.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 12: Three important things to consider for Black Friday sale content
Planning a Black Friday sale? Have you thought about how that changes your content approach?In this episode, I discuss 3 things to consider when it comes to your Black Friday sale content (and what it can look like)Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 11: Is there such a thing as too much free content
Something that has always come up when it comes to content is - 'am I giving away too much for free'? In this episode I break down my thoughts about this, how I approach it in my business and offer some reframing tips to help you!Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 10: Content can't always be a hero (when it comes to sales)
Are there no sales because of your content, or because of something else? In this episode I chat about where to look, and actions to take, based on data when you are feeling like something isn't selling as well as you think it should be (and are creating SO MUCH content for it).Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 8: How to use guest speaking content
When you are a guest on someone else’s content (blog post, podcast guest, speaker at an event), how can you use that for your own content? In this episode I share some tips!Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 7: Sharing educational content on Instagram (yes, all businesses have it)
Is there still a place for educational content on Instagram? Think about carousels, or Reels with info, or even static posts? Yes, I believe there is. Listen to this episode to hear about the announcement from the head of IG this week, and how we, as small business owners and solopreneurs, can still create sustainable content that is relevant for our business on the platform. For free resources visit rebeccastanisic.com/freeSign up for my newsletter Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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Episode 6: 3 tools/apps to help with content creation
In this episode I chat about how I'm using 3 apps/tools to help with my content creation (other than Canva). Find out how you can too!Sign up for my newsletter or get free resources here rebeccastanisic.com/freeApp/Tool links mentioned (please note some may be affiliate links) InShot: https://www.inshot.com/Later for scheduling: later.comHello Audio for podcasts: Hello AudioChat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get clear on what content to create next: Book hereSign up for my newsletterSave 30%: On-Demand Content Foundations Workshopfind out more at www.rebeccastanisic.comWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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ABOUT THIS SHOW
If you’re a solopreneur or small business owner who’s overthinking every Instagram post, constantly wondering what to create next, wish you were off social media more, and feeling exhausted by how much space marketing takes up in your life, you’re in the right place.Even if you’ve been creating content for years and technically know what to post, showing up consistently can still feel like a struggle. You’re tired, frustrated, and you’d rather sit down with your favourite book or romcom than spend countless hours online worrying about reach and algorithms.This podcast is going to help you write a new story so you can fall back in love with your business and rethink your whole approach to your content.Together, we’ll turn the page on overthinking your marketing, posting without capacity, and creating without clarity. Welcome to Plot Your Content, a podcast dedicated to helping solopreneurs and small business owners build sustainable, intentional content
HOSTED BY
Rebecca Stanisic
CATEGORIES
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