ppc company

Traffic, leads, and conversions are often discussed together, but they don’t carry equal weight at every stage of growth. High traffic without conversions doesn’t create real business impact, while strong conversions with low traffic can limit scalability. The balance depends on how well each stage of the funnel is optimized. Understanding how these elements connect helps shift the focus from chasing numbers to building a system where each step supports the next in a meaningful way.For more information, you can explore this topic further here: https://nurotech.in/performance-marketing-company-in-delhi/ 

Choosing between SEO, paid ads, and other channels isn’t about picking one over the other—it’s about understanding what each is designed to do. SEO tends to build long-term visibility, while ads can deliver faster, more immediate results. Other channels may support engagement or brand awareness depending on the goal. The decision becomes clearer when businesses look at timelines, budgets, and expected outcomes together instead of treating all channels the same. A structured mix often works better than relying on a single approach.For more information, you can explore this topic further here: https://nurotech.in/seo-company-in-delhi/

Even when traffic is strong, poor UI/UX can quietly reduce conversion rates without being immediately obvious. Issues like confusing navigation, slow loading times, unclear product information, or complicated checkout processes can lead users to drop off. These problems are often noticed only after performance starts declining. Improving user experience isn’t just about design—it directly affects how easily visitors can complete actions. Small adjustments in usability can make a significant difference in overall conversion outcomes.For more information, you can explore this topic further here: https://nurotech.in/e-commerce-development-company-in-delhi/

It’s easy to assume that all businesses using digital marketing grow at the same pace, but the difference often comes down to how strategies are applied. Some businesses focus on clear positioning, consistent messaging, and the right mix of channels, while others spread efforts too thin. Growth usually happens faster when marketing activities are aligned with business goals rather than done randomly. Looking at real patterns makes it clear that structured execution and clarity in approach play a bigger role than just budget or tools.For more information, you can explore this topic further here: https://nurotech.in/ 

This audio episode explores how trust signals influence customer decisions in ecommerce environments. Built around Ecommerce as a Digital Ecosystem, the discussion explains how elements such as product clarity, reviews, secure checkout processes, and consistent branding affect buyer confidence. It highlights how online stores function as interconnected systems where design, messaging, and functionality all contribute to trust. Drawing on real-world ecommerce behavior, nurotech examines how businesses build credibility through structured digital experiences. The episode helps listeners understand how trust signals play a central role in converting visitors into customers.For more information, you can explore this topic further here:https://nurotech.in/e-commerce-development-company-in-delhi/

This audio episode explores how WhatsApp is used as a scalable communication channel for modern businesses. Framed around WhatsApp Automation in Customer Engagement, the discussion explains how automation tools enable structured responses, lead handling, and customer interaction at scale. It highlights how businesses integrate messaging workflows to manage inquiries, updates, and support efficiently. Drawing on practical communication scenarios, nurotech examines how automation improves response consistency while reducing manual effort. The episode helps listeners understand how WhatsApp evolves from a simple messaging tool into a structured system for customer engagement.For more information, you can explore this topic further here: https://nurotech.in/whatsapp-chatbot-for-business/

This audio episode examines how accountability drives modern performance marketing strategies. Framed around Performance Marketing as a Predictable System, the discussion explains how campaigns are measured, optimized, and adjusted based on data rather than assumptions. It highlights how businesses track metrics such as conversions, cost efficiency, and return on investment to guide decision-making. Drawing on practical campaign management scenarios, nurotech explores how structured frameworks replace one-time marketing efforts with ongoing performance systems. The episode helps listeners understand how accountability creates more predictable and scalable marketing outcomes.For more information, you can explore this topic further here: https://nurotech.in/performance-marketing-company-in-delhi/

This audio episode explores how search visibility functions as a long-term investment for business growth. Framed around SEO for Business Organic Growth, the discussion explains how consistent optimization efforts build momentum over time rather than delivering instant results. It highlights how businesses improve discoverability through structured content, technical alignment, and search intent understanding. Drawing on real-world digital strategies, nurotech examines how organic visibility compounds as more pages, keywords, and authority signals develop. The episode helps listeners understand how SEO supports sustainable growth through gradual, data-driven progress rather than short-term marketing spikes.For more information, you can explore this topic further here: https://nurotech.in/seo-company-in-delhi/

This audio episode explores how website performance reflects the clarity and structure of a business’s digital presence. Built around Website Design for Online Business, the discussion explains how layout, navigation, and content hierarchy influence user understanding and engagement. It highlights how businesses often reassess their websites when messaging becomes unclear or conversions decline. Drawing on practical design insights, nurotech examines how structured website planning improves usability and communication. The episode helps listeners understand how a well-designed website functions as both a user experience tool and a representation of business intent.For more information, you can explore this topic further here: https://nurotech.in/best-website-design-and-development-company-in-delhi/

This audio episode from nurotech examines how modern website design functions as a foundational business enablement tool rather than just a visual asset. Framed around Website Design for Online Business, the discussion explains how site structure, user experience, and mobile responsiveness directly influence customer trust and conversion flow. It highlights how businesses use thoughtfully planned design systems to support lead generation, product discovery, and service communication.The episode also explores moments when organizations typically revisit their website strategy, such as digital expansion, brand repositioning, or declining engagement metrics. Drawing on practical implementation insights, nurotech emphasizes how aligning design with user intent and business goals helps create a stable, performance-oriented online presence.For more information, you can explore this topic further here: https://nurotech.in/best-website-design-and-development-company-in-delhi/

This audio episode from nurotech explores how businesses build sustainable online visibility through structured search strategies. Framed around SEO for Business Organic Growth, the discussion explains how search engine optimization supports long-term digital presence rather than short-term traffic spikes. It highlights the role of keyword planning, technical website health, and content consistency in helping brands become discoverable during everyday customer searches.The episode also examines common moments when organizations reassess their SEO approach, such as launching new services, entering competitive markets, or experiencing stagnant web traffic. Drawing on practical implementation insights, nurotech emphasizes how disciplined optimization, data monitoring, and search intent alignment contribute to measurable organic growth. Listeners gain a grounded understanding of how businesses use structured SEO frameworks to make informed, sustainable visibility decisions rather than relying on impulsive marketing tactics.For more information, you can explore this topic further here: https://nurotech.in/seo-company-in-delhi/

In this episode, nurotech explores the shift from short-term promotional campaigns to structured performance marketing frameworks. Built around Performance Marketing as a Predictable System, the discussion explains how data tracking, audience segmentation, and funnel optimization help businesses move toward measurable and repeatable outcomes.The episode outlines why many organizations transition away from isolated campaign thinking, especially when scaling growth or seeking clearer ROI visibility. With practical observations, nurotech highlights how disciplined testing, attribution clarity, and continuous optimization contribute to a more predictable and controlled marketing environment.For more information, you can explore this topic further here: https://nurotech.in/performance-marketing-company-in-delhi/

This audio session from nurotech explores ecommerce through the lens of an interconnected digital ecosystem rather than a standalone online store. Framed around Ecommerce as a Digital Ecosystem, the episode explains how product pages, payment systems, logistics, and customer communication work together to support revenue continuity.The discussion also covers common inflection points when businesses reevaluate their ecommerce infrastructure, such as scaling product catalogs, entering new markets, or addressing cart abandonment patterns. Drawing on real-world operational insights, nurotech emphasizes how integration, data visibility, and user journey planning shape sustainable ecommerce performance.For more information, you can explore this topic further here: https://nurotech.in/e-commerce-development-company-in-delhi/

In this episode, nurotech examines how WhatsApp automation is reshaping modern customer engagement workflows. Centered on WhatsApp Automation in Customer Engagement, the discussion explains how automated messaging supports faster response times, structured follow-ups, and consistent customer communication.The episode highlights scenarios where businesses adopt automation, including high inquiry volumes, support scaling needs, and lead nurturing requirements. Through practical implementation perspectives, nurotech shows how well-configured automation balances efficiency with personalization, helping organizations maintain responsive and organized customer service systems without relying solely on manual intervention.For more information, you can explore this topic further here:https://nurotech.in/whatsapp-chatbot-for-business/

Manual processes slow teams and increase errors. Automation helps businesses save time, reduce effort, and improve consistency. In marketing, automation supports faster execution and better control. At the center of this shift, Nurotech applies automation to modern marketing systems. Tasks run in the background while teams focus on strategy. When automation is implemented correctly, operations scale smoothly, performance improves, and growth becomes easier to manage. This reduces dependency on manual work and repetitive tasks across campaigns, data flows, and customer journeys for fast-moving businesses operating digitally today at scale with reliability and efficiency across global markets worldwide consistently every day.For more information, you can explore this topic further here: https://nurotech.in/ 

Modern websites are no longer digital brochures. They are built to guide users, trigger decisions, and support business goals. Design now blends speed, clarity, structure, and messaging into one experience. At the center of this shift, Nurotech treats websites as performance layers, not visual assets alone. Every section, interaction, and page flow is designed to move users toward action. When design supports behavior instead of decoration, websites convert better, perform faster, and contribute directly to measurable growth across digital channels. This approach aligns design with strategy and outcomes for modern, competitive businesses worldwide operating at scale today online globally now.For more information, you can explore this topic further here: https://nurotech.in/best-website-design-and-development-company-in-delhi/ 

Modern digital operations rely on many tools and platforms. When systems do not connect, efficiency drops and teams slow down. Integration brings clarity, speed, and alignment across functions. In the middle of this need, Nurotech builds integrated digital growth systems that connect marketing, sales, and operations. This reduces manual work and data gaps. When systems work together, businesses move faster, make better decisions, and scale with fewer operational barriers. This structure supports long-term efficiency and sustainable growth across teams, tools, and complex digital environments for modern organizations competing globally today at speed with confidence and control across operations worldwide now.For more information, you can explore this topic further here: https://nurotech.in/ 

Customer communication expectations continue to rise across industries. People want fast responses, clear updates, and personal interaction. WhatsApp enables direct, familiar conversations at scale. In the middle of this engagement shift, Nurotech uses WhatsApp automation to help businesses manage conversations efficiently. Automation handles volume while maintaining consistency and responsiveness. When used as a system, WhatsApp improves support, strengthens relationships, and keeps communication active without overwhelming teams. This approach supports sales, service, and retention goals across marketing, support, and operational workflows for growing businesses serving large audiences daily in competitive digital environments worldwide today at scale with consistency and reliability globally.For more information, you can explore this topic further here: https://nurotech.in/whatsapp-chatbot-for-business/

Advertising alone rarely delivers stable growth over time. Rising costs and short-term results push businesses to rethink their approach. Performance systems focus on tracking, testing, and optimizing every step of the funnel. In the middle of this transition, Nurotech helps brands move from isolated ads to connected performance marketing systems. These systems link data, channels, and conversion paths together. When marketing becomes a system, results improve, budgets work harder, and growth becomes repeatable instead of unpredictable across platforms, teams, and customer touchpoints for sustainable business scaling long term in competitive digital markets worldwide today and tomorrow ahead globally at scale.For more information, you can explore this topic further here:https://nurotech.in/performance-marketing-company-in-delhi/

SEO is no longer just about rankings or keywords. It has become a visibility system that supports how customers discover, evaluate, and trust brands online. Businesses invest in SEO to stay present across search moments that matter most. In the middle of this approach, Nurotech builds SEO foundations that connect content, technical structure, and user intent. This system helps brands earn consistent visibility, reduce dependency on paid media, and grow authority over time. When SEO is treated as infrastructure, not a tactic, visibility becomes predictable, measurable, and scalable for long-term digital growth across industries and markets worldwide today globally now.For more information, you can explore this topic further here:https://nurotech.in/seo-company-in-delhi/ 

 Success in today's competitive landscape demands more than random online posts. An effective digital marketing strategy requires understanding your audience, measuring what works, and adapting quickly. We examine current trends shaping customer behavior, from mobile-first experiences to personalized content delivery. Discover why integration across channels—combining SEO, social media, and paid advertising—produces better results than isolated efforts. Real-world examples illustrate how businesses achieve measurable growth through data-driven decisions. Learn what separates thriving campaigns from wasted budgets, and gain practical frameworks for building sustainable online presence that converts browsers into loyal customers.

Running a business today means understanding how customers find you online. This straightforward guide breaks down digital marketing into practical concepts every owner should know. We'll explore how websites, social media, and email campaigns work together to attract customers. You'll learn why online visibility matters and discover which strategies fit different business sizes. Whether you're just starting out or looking to expand your reach, this explanation cuts through the jargon. No complicated theories—just clear insights about connecting with customers where they spend their time: online. Perfect for busy entrepreneurs seeking actionable knowledge.

This audio analysis will walk you through the reasons why most companies have been left confused when assessing performance reports. You will see how confusing charts, focus on non-meaningful metrics, and poor usage of alignment have left most companies with more confusion than insight. Learn how Marketing in the Digital realm means performance information is supposed to inform insight, not bury it. The trends have focused on improper performance reports, poor attention to KPI indicators, and most importantly, poor aims of budget usage when tracking information in a different manner each time. https://nurotech.in/nurotech-digital-marketing-agency/

In this audio, you will examine how transparency affects digital marketing performance in terms of creating authentic trust between brands and their followers. The audio will teach you how important a transparent strategy is in order to achieve a high conversion rate. Additionally, you will discover why a transparent strategy is important when performed in an authentic way, and this impacts digital marketing performance in a dramatic way. Furthermore, this audio will cover a wide topic in digital marketing, which is ethics in digital marketing. https://nurotech.in/nurotech-digital-marketing-agency/

Targeting marketing professionals and decision makers, this audio program specifies the performance marketing and traditional marketing paradigms in detail. With this audio, one will be able to understand how digital marketing targets an audience in a precise manner with optimized Key Performance Indicators, unlike traditional marketing channels which have a major focus on branding recall in the long term. Budget efficiency and performance measurement are other aspects covered in this episode. One can learn from this audio how brands maintain a balance between these two paradigms for sustained performance. https://nurotech.in/nurotech-digital-marketing-agency/ 

Understanding the distinction between performance marketing and traditional marketing is crucial for any modern business strategy. At its core, traditional marketing is about broad reach and brand awareness. Think television commercials, print ads, and billboards. It operates on a model of paying for exposure to a wide audience, with results that are often difficult to measure directly—you hope the investment builds recognition over time.https://nurotech.in/nurotech-digital-marketing-agency/ 

This audio discusses how real-time dashboards enhance the aspect of transparency in the relationships of agency clients. It breaks down how live performance tracking, shared KPIs, and instant reporting take uncertainty out of a campaign. Listeners will learn how digital marketing teams use dashboards to align goals, explain decisions clearly, and show progress without any delays. The discussion emphasizes metrics clarity, data accuracy, and faster feedback loops driving clients to feel continuously informed and confident. With practical examples, this audio explains why visibility matters more than promises and how real-time insights turn reporting into an ongoing conversation rather than a monthly surprise. https://nurotech.in/nurotech-digital-marketing-agency/ 

transitioning from traditional tactics to digital marketing. Using relatable brand stories, it shows how companies learn to build authority online through SEO, social platforms, and engaging content. TThis audio episode walks listeners through the real shift businesses face when he narrative covers early struggles, practical solutions like branding consistency and website optimization, and how analytics support smart decision-making. Listeners discover why adapting to digital trends isn’t optional anymore and how even small steps can unlock growth. It’s a motivating story of transformation for business owners ready to embrace online visibility and long-term customer relationships in a fast-evolving marketplace. https://nurotech.in/nurotech-digital-marketing-agency/  

This episode is designed for anyone curious about how custom software really works. We explain the basic phases from discovery to launch, how digital marketing teams benefit from better data and automation, and why customization doesn’t always mean expensive. You’ll learn how to choose features that matter, when templates might be enough, and how communication with developers sets the tone for success. With easy language and relatable examples, this audio will help business owners confidently decide whether custom technology is the right investment or if a more simple option can still support growth. https://nurotech.in/nurotech-digital-marketing-agency/  

This audio segment breaks down how AI search is shifting the future of digital marketing in 2026. It explains how conversational search, predictive engines, and personalized results are changing the way brands optimise content. Listeners learn why traditional rankings matter less as AI tools focus on context, relevance, and user intent. The episode also covers new strategies for visibility, including structured data, long-form value content, and trust signals that align with emerging search behaviour.

This audio segment explains how Generative Engine Optimization is becoming a key part of digital marketing  in 2026. It breaks down how marketers can fine-tune content for AI-driven search tools and improve visibility across new generative platforms. Listeners learn about audience intent, conversational content, and data-focused strategies that help brands stay competitive. The episode offers clear, practical insights for teams adapting to the next era of search and content performance.

This audio segment explores how generative AI is reshaping digital marketing in 2026. It breaks down how brands use AI tools for smarter SEO, faster content production, and more accurate audience targeting. Listeners learn how automation improves campaign performance, reduces manual work, and supports real-time optimization. The episode also highlights trends in personalization, predictive analytics, and ad efficiency, giving marketers a clear sense of how AI is driving the next wave of online growth.

In this audio feature, “How Data Drives Smarter Marketing Decisions,” we explore how analytics, insights, and measurable outcomes are transforming Digital Marketing strategies across industries. Hear how businesses are using real-time data to predict trends, refine campaigns, and boost ROI. Just like a well-run system in education or a boarding school, structured data management leads to clarity and performance. Tune in to learn how data-backed decisions are shaping the next era of smarter, more efficient marketing.

In this audio feature, “Local SEO and AI: The New Neighborhood Strategy,” we explore how Digital Marketing is being reshaped by artificial intelligence to help local businesses stand out online. Learn how AI tools enhance local search visibility, optimize customer targeting, and build smarter neighborhood connections. From real-time insights to voice search trends, this episode breaks down how small businesses can stay competitive by combining human creativity with AI-powered precision in the evolving world of Digital Marketing.

In this audio episode, “Scaling Content Creation with AI (Without Losing Quality),” we uncover how Digital Marketing teams are using artificial intelligence to produce consistent, engaging content at scale. Learn how smart automation supports creativity instead of replacing it, ensuring every article, post, and campaign feels human and authentic. From workflow efficiency to brand storytelling, this discussion breaks down practical ways AI is redefining modern content strategies while keeping quality, voice, and audience connection front and center.

In this audio feature, “Email Marketing Isn’t Dead — It’s Smarter,” discover how smart automation, audience segmentation, and creative personalization are reviving email’s power in Digital Marketing. Learn why modern marketers are turning to data-driven insights to boost engagement and conversions. Much like a well-structured boarding school system, today’s campaigns thrive on discipline, timing, and strategy—proving that email remains one of the most effective, evolving tools in the digital marketing landscape.

In this audio episode, “How to Survive the 2026 Marketing Overhaul,” we unpack the rapid shifts reshaping Digital Marketing—from AI-driven content strategies to data privacy changes and evolving consumer behavior. Listeners will gain practical insights on how brands can adapt, stay visible, and thrive amid constant disruption. Think of it as a survival guide for marketers navigating the future with clarity and confidence, where innovation and adaptability define success in the next era of digital growth.

In this audio episode, “What Every CMO Needs to Know About GEO,” we uncover how geographic data is reshaping Digital Marketing strategy in 2026. From audience segmentation to hyper-local campaigns, learn how brands are using GEO insights to drive relevance and ROI. The conversation breaks down real examples, emerging tools, and strategic takeaways for marketing leaders aiming to stay ahead in a competitive digital world. A must-listen for anyone redefining how data powers customer connection.

In this audio episode, “Creating Content for Humans and Machines Alike,” we explore how Digital Marketing experts craft messages that engage real people while satisfying search algorithms. Listeners will learn how balance, tone, and authenticity help brands connect emotionally without losing SEO value. From storytelling to keyword strategy, this discussion reveals how thoughtful content creation bridges creativity and technology—helping marketers stand out in a crowded digital world where both humans and machines decide what truly matters.

In this audio segment, “The True ROI of Marketing Automation,” we uncover how Digital Marketing teams are maximizing efficiency and revenue through smart automation tools. Listeners will learn how tracking, personalization, and workflow optimization translate into measurable business growth. Featuring insights from industry professionals, the discussion breaks down myths around automation costs and showcases real examples of brands achieving sustainable ROI. A must-listen for marketers aiming to balance creativity with data-driven precision in today’s evolving Digital Marketing landscape.

In this audio feature, “Marketing in the Age of Generative AI,” we explore how Digital Marketing is being reshaped by automation, creativity, and data-driven intelligence. Listeners will gain insight into how generative AI tools are transforming content creation, audience engagement, and brand storytelling. Like a modern classroom or boarding school for marketers, this episode uncovers how mastering AI-powered strategies can elevate campaigns, improve ROI, and keep businesses ahead in the fast-evolving world of digital innovation.

Tune into “From ChatGPT to Claude: The Tools That Matter,” an audio deep dive into how cutting-edge AI platforms are reshaping Digital Marketing. This episode explores how marketers use conversational AI to boost creativity, automate tasks, and personalize customer experiences. Hear insights from experts on how these tools compare and where the industry is heading next. Perfect for anyone looking to stay ahead in the rapidly changing world of Digital Marketing and intelligent content creation.

Tune in to “Real Results with AI: What’s Working Right Now” — a sharp, insight-packed audio episode revealing how businesses are achieving measurable growth through Digital Marketing powered by artificial intelligence. From smarter ad targeting to real-time content optimization, we break down what’s actually delivering results today. Hear from experts using AI tools to refine strategy, boost engagement, and drive ROI, giving marketers a clear look at where innovation meets real-world performance in the evolving digital landscape.

This audio episode on why SEO is the top lead generation tactic 2025. Presented by digital marketing pros, it covers content strategy, keyword targeting, site optimization and analytics – and features best practices / strategies from some of the Lead generation company. Listeners discover what kinds of businesses and industries are best served by SEO-driven marketing, how to measure performance (the rate of growth, not just rankings), when to layer in paid search and social to your organic efforts, as well as related challenges. The Q&A format mashes up a case study (or two) with actionable tactics and advice that you can easily listen to on your morning or evening commute or while doing something else. A great listen for marketers and business owners this MadPipe Audiobook clarifies how to generate the most value from leads and long-term ROI.

Listen to this audio episode in which the pros sit down to talk about why e-commerce development company is necessary for every product business NOW in 2025. The discussion includes such topics as responsive web design, mobile optimization, secure payment functionality incorporations and inventory management and analytics tracking features - underscored by highlighting how an e-commerce development company can enable businesses to leverage these strategies with success. Here are some practical takeaways for optimising your user experience, increasing conversions and scaling your online operations. The informal style and easy-to-follow story line help break up the difficult subject matter, making it easier to grasp complicated development themes. Perfect for you if you are an entrepreneur, marketer and product business owner, in this episode you’ll get tons of insights on how to build a lean” store that gets sales online while bringing visibility to your brand long-term.

This audio episode talks about Meta Ads vs Google Ads in 2025, and whether businesses will be better off using which companies advertising platform for ROI? Led by marketing pros, it takes you through targeting selections, ad formats, bidding tactics and performance measurements and offers sneak-peeks into the working of leading Google ads agency. They learn how to test-determine the effectiveness of their campaigns and spend funds in a responsible atmosphere, optimizing both platforms. The conversational style mixes real-life examples and tips, translating advertising concepts into approachable ideas on the go. Great for marketers and business owners, this episode offers tips that you can actually start using today in order to bring up your conversions, stop ad waste, and increase your digital marketing ROI.

In this audio guide, industry professionals reveal how to integrate both SEO and Performance marketing company for brand success in 2025. The chat discusses things like content optimization, paid search campaigns, audience targeting and analytics tracking. Heard from the industry’s best performance marketing companies about marrying SEO and data-driven strategy for increased traffic, engagement, and ROI. Focusing on actionable advice and real-world examples, it’s the perfect podcast for marketers or business owners as well as budding digital strategists. The format brings the complicated world of marketing trends down to earth and in a nutshell, cements how to build successful campaigns that nobody will be able to “unsee”!

Listen to what you can expect of SEO company in 2025 with his short audio guide.' Presented by digital marketing pros, the show touches on new algorithms, AI and search trends. Listeners get knowledge from top SEO companies who give enlightenment on boosting content, technical SEO and improving user behavior. Created for the busy professional, you can read or listen to actionable strategies that you can start implementing today -- even during your commute or during work tasks. The conversational style makes a complex subject matter digestible while interviews and real life examples give practical advice. Keep aware of your surroundings and make sure your site continues to have a fighting chance in the ever-changing search world.

Listen as industry gurus talk over the rise of mobile-first design in ecommerce website designing company for 2025. They get tips about responsive designs, page speed efficiency, easy navigation and mobile-friendly checkout process from the leading Ecommerce Web Development Company in India. The conversational style is very easy to understand and will provide you with a lot of practical guidance. Entrepreneurs, marketers and designers are advised how to rank the needs of their mobile users, engage them and convert while not sacrificing the performance achieved on their desktop. By the time they’re done, they know what mobile-first design is – and why it makes a difference for competitive ecommerce sites – and how to apply strategies that are measurable so you can see an improvement.